Courtney Chambers

Flaherty

CA 403

30 March 2017

Pitch Letter

The Public Relations Team worked with Liz Cappabianca the Director of Student

Engagement to diagnose some issues. The objective of Student Engagement is to

Engagement students on campus regardless of activity or program. So with what we

know, The 2016-2017 branding strategy was discontinued, and there were

approximately 80 events planned per year. The director prefers paperless

communication. Opportunities that came through our assessment is surveys that

revealed that more branding since students do not know who Liz Cappabianca. Our

analysis of programs and attendance have revealed that attendance and

participation show opportunities for starting traditions and gives you chance to

evaluate & maintain cost effective events.

As the PR team, we have some suggestions for branding success. The

suggestions we have for branding success are Cup Proposal (products) Social Media

(Postings) and Student Engagement Ambassadors (people). So with branding, we

are introducing efficiency to maximize attendance. We would consider eliminating

low attending events, and by saving some money from the low attended events to

come up with new traditions for the upperclassmen. Our recommendations to meet

your objectives is to increase awareness on campus of Student Engagement,

Increase attendance in all activities, and Start traditions. This is what we come

recommend and came up with, and are now presenting to you.