Strategic Marketing

Irfan Inayat

Farah Azam

Babar Rasheed

Faizan Abdullah

Management Studies Department

Government College University Lahore

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 DECLARATION

I, Irfan Inayat, Roll No. 0809-MBA-2015, student of MBA in the subject of Finance, Session
2015 2017, hereby declare that the matter printed in the Internship Report is my own work and
has not been printed, published and submitted as research work, thesis or publication in any form
in any University, Research Institute etc. in Pakistan or abroad.

Date: ________________ _________________

Irfan Inayat

0809-MBA-2015

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 ACKNOWLEDGEMENT

I would like to pay my heartiest thanks of gratitude to my supervisor Madam Nousheen Rasool
for her guidance and cordial behavior. I wish to express my gratitude to Mr. Najaf Yawar Khan,
Director & Chairperson, Management Studies Department, Govt College University Lahore,
who gave me the golden opportunity of writing my Internship Report. I am also very grateful to
the Waves staff for their cordial support. I would also like to thank the other teachers of
Management Studies Department who helped me in this research work. Finally, I would also like
to pay my heartiest thanks to my parents and my colleagues at Waves, Mr. Imran Yousaf, Mr.
khursheed Ahmad,Muhammad Tahir and especially Mr. Pervaiz Ahmad Butt, Chief Executive,
( Cool and Cool Industries) (Pvt.) Ltd who provided me opportunity of working with his
Company .

Irfan Inayat

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 DEDICATION

I would like to dedicate this work to my parents and all who supported me in my
study and those who have helped me in the making of Internship Report.

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 CERTIFICATE

It is certified that Irfan Inayat, Roll no 809-MBA-2015 has carried out all the
work related to this report under my supervision at the Management Studies
Department, Government College University Lahore, Pakistan, and the work fulfills
the requirement for award of MBA degree.

Date: 4 October, 2016

Supervisor:
______________________

Madam Nousheen Rasool

Govt. College University, Lahore.

Head of Department: ________________________________

Mr. Najaf Yawar Khan, Director and Chairperson

Management Studies Department, Govt. College University, Lahore

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 In the Name of ALLAH, the Most Gracious, the Most
Merciful

Table of Contents

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 Chapter I

1. What is an Industry
1.1 Pakistan Industry
1.2 What are Home Appliances

Chapter II

2.1. Overview of Waves (Cool Industries) (Pvt.) Ltd

2.2. Brief History
2.3. Mission Statement
2.4. Vision Statement

Chapter III

3. Departments of Waves (Cool Industries) (Pvt.) Ltd.

3.1. Marketing Department
3.2. Sales Department
3.3. After Sales Department
3.4. Quality Control Department
3.5. Research and Development Department
3.6. Procurement Department
3.7. Human Resource Department
3.8. Finance Department
3.9. Production Department

Chapter IV

4. Companys Products
4.1. Refrigerators
4.1.1. Ice Magica
4.1.2. Kombo
4.1.3. Impressive Series
4.2. Air Conditioners
4.3. Home Appliances
4.3.1. Juicer Blenders
4.3.2. Sandwich Maker
4.3.3. Bread Toaster
4.3.4. Steam Iron
4.4. Deep Freezers
4.4.1. Glass Door
4.4.2. Single Door
4.4.3. Double Door
4.4.4. Triplet Plus
4.5. Microwave Ovens
4.5.1. Without Grill

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4.5.2. With Grill
4.6. Washing Machines
4.6.1. WW Washing Machine
4.6.2. WWM Washing Machine
4.6.3. WSW Washing Machine
Chapter V
5. SWOT Analysis of Waves (Cool Industries) (Pvt.) Ltd
Chapter VI
6.1 Conclusion and Recommendations
6.2 Organizational Structure of Waves (Cool Industries) (Pvt.) Ltd
6.2. References

Chapter I

1.What is an Industry

Industry is the production of goods or related services within an economy.[1] The major source of
revenue of a group or company is the indicator of its relevant industry.[2] When a large group has
multiple sources of revenue generation, it is considered to be working in different industries.
Manufacturing industry became a key sector of production and labour in European and North
American countries during the Industrial Revolution, upsetting
previous mercantile and feudal economies. This come through many successive rapid advances
in technology, such as the production of steel and coal.

Following the Industrial Revolution, possibly a third of the world's economic output is derived
that is from manufacturing industries. Many developed countries and many developing/semi-
developed countries (People's Republic of China, India etc.) depend significantly on
manufacturing industry. Industries, the countries they reside in, and the economies of those
countries are interlinked in a complex web of interdependence.

Classification:

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 Industries can be classified in a variety of ways. At the top level, industry is often classified
according to the three-sector theory into sectors: primary or extractive, secondary or
manufacturing, and tertiary or services.

Below the economic sectors there are many other more detailed industry classifications. These
classification systems commonly divide industries according to similar functions and markets
and identify businesses producing related products.

Industries can also be identified by product, such as: construction industry, chemical
industry, petroleum industry, automotive industry, electronic industry, meatpacking industry,
hospitality industry, food industry, fish industry, software industry, paper industry, entertainment
industry, semiconductor industry, cultural industry, and poverty industry.

Market-based classification systems such as the Global Industry Classification Standard and
the Industry Classification Benchmark are used in finance and market research(1).

1.1. Pakistan Industry

Pakistan ranks as number 43-44 among the countries of the world in nominal GDP, 26th in GDP
with purchasing power parity and number 55 in the world in Factory Output.

Pakistan's industrial sector accounts for about 24% of GDP. Cotton textile production and
apparel manufacturing are Pakistan's largest industries, accounting for about 66% of the
merchandise exports and almost 40% of the employed Labor force. Cotton and cotton-based
products account for 61% of export earnings of Pakistan. The consumption of cotton increased
by 5.7% over the past five years while the economic growth rate was 7% by 2010 the spinning
capacity increased to 15 million spindles and textile exports hit $15.5 billion. Other major
industries include cement, fertilizer, edible oil, sugar, steel, tobacco, chemicals, machinery and
food processing.

The government is privatizing large-scale parasternal units, and the public sector accounts for a
shrinking proportion of industrial output, while growth in overall industrial output (including the

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private sector) has accelerated. Government policies aim to diversify the country's industrial base
and bolster export industries.

Mining and Quarrying

The country has immense reserves of various minerals and natural resources. Important minerals
found in Pakistan are gypsum, limestone, chromite, iron ore, rock salt, silver, gold, precious
stones, gems, marble, copper, coal, graphite, sulphur, fire clay, silica. The salt range in Punjab
Province has the largest deposit of pure salt found anywhere in the world. Balochistan province
is a mineral-rich area having substantial mineral, oil and gas reserves which have not been
exploited to their full capacity or fully explored, recent government policies have begun to
develop this region of the country and to tap into the immense resources found there. The
province has significant quantities of copper, chromite and iron, and pockets of antimony and
zinc in the south and gold in the far west. Natural gas was discovered near Sui in 1952, and the
province has been gradually developing its oil and gas projects over the past fifty years.[1]

Major reserves of copper and gold in Balochistan's Reko Diq area have been discovered in early
2006. The Reko Diq mining area has proven estimated reserves of 2 billion tons of copper and 20
million ounces of gold. According to the current market price, the value of the deposits has been
estimated at about $65 billion, which would generate thousands of jobs.

The discovery has ranked Reko diq among the world's top seven copper reserves. The Reko diq
project is estimated to produce 200,000 tons of copper and 400,000 ounces of gold per year, at an
estimated value of $1.25 billion at current market prices. The copper and gold are currently
traded at about $5,000 per ton and $600 per ounce respectively in the international market. [2]

Khyber Pakhtunkhwa Province accounts for at least 78% of the marble production in Pakistan.
Pakistan is home to some of the finest and purest grades of marble, granite and slate found in the
world. Much of the grades A Marble that is exported out of European countries like Italy actually
have their origins in Pakistan which previously lacked fine polishing and processing machinery.
The Government has taken steps to invest in this crucial sector with the recent establishment of
a Marble City within Balochistan.

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The Federal Bureau of Statistics provisionally valued this sector at Rs.211,851 million in 2005
thus registering over 99% growth since 2000(2).

The Mining and Quarrying sector grew by 6.8 percent in FY2016 as against 4.0 percent last year.
Calcite, Rock Salt, Phosphate, Marble, Gypsum, Dolomite, Soap Stone, Lime Stone and Natural
Gas posted a positive growth rate of 123.79 percent, 65.16 percent, 53.96 percent, 50.50 percent,
47.57 percent, 33.28 percent, 26.10 percent, 23.19 percent and 1.49 percent. However, some
witnessed negative growth rate during the period under review such as Magnetite 58.14 percent,
Barytes 42.12 percent, sulphur 37.18 percent, Crude oil 8.21 percent, Chromite 3.85 percent and

Coal 0.66 percent(3)

Pakistan's first oil field was discovered in the late 1952 in Balochistan near a giant gas field at
Sui in Balochistan. The Toot oilfield was discovered in the early 1960s Islamabad in the Punjab.
Production has steadily increased since then.

Pakistan's first gas field was the giant gas field at Sui in Balochistan which was discovered in the
late 1952.

Pakistan is also a major producer of Bituminous coal, Sub-bituminous coal and Lignite. Coal
mining started in the British colonial era and has continued to be used by Pakistani industries
after independence in 1947.

Pakistan produced about 45 tonnes of Uranium in 2006(4).

Manufacturing:

Large Scale Manufacturing (LSM) during July-March FY2016 registered a growth of 4.7 percent
as compared to 2.8 percent in the same period last year. The industry specific data shows that
most sub sectors recorded positive growth during the period July-March FY2016 over
corresponding period of last year i.e. Automobiles 23.43 percent, Fertilizers 15.92 percent,
Leather Products 12.18 percent, Rubber products 11.68 percent, Non Metallic mineral products
10.23 percent, Chemicals 10.01 percent, Pharmaceuticals 7.21 percent, Food Beverage and

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Tobacco 3.66 percent, Coke & Petroleum Products 2.40 percent and Textile 0.62 percent. The
sub sectors recorded negative growths during the period under review are Wood Product declined
by 58.03 percent, Engineering Products 17.64 percent, Electronics 9.98 percent, Iron &
Steel Products 7.48 percent and Paper & Board 2.90 percent. In Automobile sector such as buses,
LCVs, trucks and jeeps & cars registered growth of 81.95 percent, 68.53 percent, 41.68 percent
and 29.73 percent respectively(5).

Technology:

Pakistan has huge potential for the technology industry, which includes software development
and electronics manufacturing. Pakistan Aeronautical Complex recently started manufacturing of
Tablet PCs, ebook readers and notebooks in collaboration with INNAVTEK of China. Software
development also has a huge potential, which is being utilized as a result of numerous projects
initiated by the Government of Pakistan.

Construction:

After the devastating 2005 Kashmir earthquake Pakistan has instituted stricter building codes.
The cost of construction in Pakistan will increase 30 to 50% due to implementation of a new
building code which requires strengthening of structures to withstand earthquake of 8 to 8.5
magnitude. The demand for cement has increased due to reconstruction after the earthquake. The
price of cement has increased by 50% and Pakistan government banned export of cement to
lower the prices and the reconstruction costs.

Dubai Ports World, announced on June 1, 2006 that it will spend $10 billion to develop transport
infrastructure and real estate in Pakistan. Dubai Ports World is also discussing the possibility of
the company taking over operational management of Gwadar port in Balochistan.

Emaar Properties, announced on May 31, 2006 three real estate developments in the cities
of Islamabad and Karachi in Pakistan. The projects, with a total investment of $2.4 billion, will
include a series of master planned communities that will set new benchmarks in commercial,
residential and retail property within Pakistan.

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 In addition the conglomerate signed an unprecedented $43 billion deal to develop two island
resorts - Bundal Island and Buddo Island - over the next decade.

The Federal Bureau of Statistics provisionally valued this sector at Rs.178,819 million in 2005
thus registering over 88% growth since 2000.

Electricity Gas and Water Supply:

Pakistan has extensive energy resources, including fairly sizable natural gas reserves, some
proven oil reserves, coal (Pakistan has the largest coal reserves in the world, and a
large hydropower potential. However, the exploitation of energy resources has been slow due to
a shortage of capital and domestic political constraints. Domestic petroleum production totals
only about half the country's oil needs, and the need to import oil has contributed to Pakistan's
trade deficits and past shortages of foreign exchange. The current government has announced
that privatization in the oil and gas sector is a priority, as is the substitution of indigenous gas for
imported oil, especially in the production of power. Pakistan is a world leader in the use
of compressed natural gas (CNG) for personal automobiles. The short-term national energy
demand has expanded significantly since 2001 due to massive rise in sales of durable goods like
refrigerators, washing machines, split air conditioners. In 2004, Access Group
International announced plans to invest $1 billion over the next 5 years in solar cell manufacture
and wind farms. MOUs have been signed with Alternate Energy Development Board. [15] In
early 2005, the government approved a 25-year Energy Security Plan to boost electric capacity
eightfold.The Canadian conglomerate Cathy Oil and Gas signed a memorandum of
understanding in late 2006 to invest $5 billion in oil and gas exploration, development,
production and commercialization in Pakistan. The World Bank estimates that it takes about 32
days only to get an electrical connection in Pakistan. The Federal Bureau of
Statistics provisionally valued this sector at Rs.215,662 million in 2005 thus registering over
62% growth since 2000(6).

1.2. What are Home appliances?

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 Home appliances are electrical/mechanical machines which accomplish
some household functions, such as cooking or cleaning. Home appliances can be classified into:

Major appliances.
Small appliances.
Consumer electronics.

This division is also noticeable in the maintenance and repair of these kinds of products. Brown
goods usually require high technical knowledge and skills (which get more complex with time,
such as going from a soldering iron to a hot-air soldering station), while white goods may need
more practical skills and "brute force" to manipulate the devices and heavy tools required to
repair them.

Definition:

Given a broad usage, the domestic application attached to "home appliance" is tied to the
definition of appliance as "an instrument or device designed for a particular use or function".
More specifically, Collins dictionary defines "home appliance" as: "devices or machines, usually
electrical, that are in your home and which you use to do jobs such as cleaning or cooking." The
broad usage, afforded to the definition allows for nearly any device intended for domestic use to
be a home appliance, including consumer electronics as well as stoves, refrigerators, toasters
and air conditioners to light bulbs and water well pumps.

History:

While many appliances have existed for centuries, the self-contained electric or gas powered
appliances are a uniquely American innovation that emerged in the twentieth century. The
development of these appliances is tied the disappearance of full-time domestic servants and the
desire to reduce the time consuming activities in pursuit of more recreational time. In the early
1900s, electric and gas appliances included washing machines, water
heaters, refrigerators and sewing machines. The invention of Earl Richardson's small
electric clothes iron in 1903 gave a small initial boost to the home appliance industry. In
the PostWorld War II economic expansion, the domestic use of dishwashers, and clothes

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 dryers were part of a shift for convenience. Increasing discretionary income was reflected by a
rise in miscellaneous home appliances.

Chapter II

2.1. Overview of Waves Cool Industries (Pvt.) Ltd

2.2. BRIEF HISTORY

Cool Industries (Pvt) Ltd established in 1973, is a leading manufacturer of Cooling machines like
Deep Freezers, Split Air conditioners, Refrigerators, Washing Machines, Microwaves ovens and
Kitchen Appliances. It is headquartered at Hanjarwal Multan Road Lahore. It has its fully
automated manufacturing plants at Lahore. It has production capacity of 500 Refrigerators 400
Deep freezers and 500 Split AC per day that means refrigerators 182500 per annum, Deep
Freezers 14600 per annum and Split AC 182500 per annum in its full swing. It has 17 Sales
Points in major cities
of Pakistan and 154 Contract workshops. It hasnationwide dealership network of 1000dealers /
distributors all over Pakistan and also exporting its product to central Asia including

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Afghanistan .WAVES Split Air Conditioners and Refrigerators are leading products providing
maximum customer satisfaction and is cooling machines improving quality of life of its users. It
also opens doors for its dealers and distributors to maximize his wealth by selling or retailing it
to the end users. It is approved by the PCSIR Pakistan Council for Scientific and Industrial
Research. It is environment friendly as company has been awarded ISO 9000 and ISO 9001.The
Company is struggling for new inventions through its R & D functions. The new invention of the
company is its Cool Bank Refrigerator series. Cool Bank Refrigerators works during load
shedding hours that refrigerator works when the light is shut off. The company has
also introduced new technology is its split air conditioners. It has incorporated an oxygen kit in
its outdoor unit of the split to provide oxygenated air to the indoor unit of the split. Thus
this split can be used for those patients who have asthmatic problem. Hospitals of Pakistan can
benefit from these new innovations in Split Air Conditioning and Cool Bank Refrigerator by
WAVES. Mr. Pervaiz A. Butt (The Executive Director) Cool Industries (Pvt) Ltd. has said that
this new invention is introduced to save the precious lives of mankind. Patients can breathe
easily and comfortably in its oxygenated fresh and healthy air conditioned environment.
Mr.Pervaiz A. Butt is committed to provide new cooling technologies and inventions to
people of Pakistan to make their lives healthier and for convenient livings. Mr.Pervais A. Butt
has also said while giving an exclusive interview to DIN Channel that he has recently introduced
Cool Bank technology in its refrigerators and deep freezers which work during load shedding
hours keeping in view the energy crises in Pakistan. This technology is not less than a blessing.
Many more inventions are underway or in pipeline for the benefit of mankind and
for the improvement of quality of life of the mankind.

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 2.3. MISSION STATEMENT

To win the utmost satisfaction, trust and loyalty of our valued customers

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 2.4. VISION STATEMENT

To be the market leader in every of our products, nationally and regionally

Chapter III

3. Departments of Waves

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3.1.Marketing Department
Functions
Waves perform following functions in marketing department

This department maintains the record of sales done by branch managers

This department make plan to focus the customer needs
Make budget for advertisement purpose
Make discount offers to attract customers

3.2.Sales Department

Maintains 75% ~ 80% share of Deep Freezer sold in the market.

Increased the sale of refrigerators by 40% ~ 45%.
Launch our new products split Air Conditioners, Washing Machines.
Microwave Ovens and other domestic appliances with aggressive advertising support
3.3.After Sales Department:

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 Resolves 100% complaints of the customers within 48 hours.
Deals Complains on Daily Basis

To provide customer a prompt, quality and reliable services at their doorstep Waves has a largest
after sales service network through out the country. By having 17 own service centers in all
major cities and one hundred and fifty-seven franchised workshops.
To take care of customer appliances all service centers have latest tools, equipmentsand
machineries.
After sales service team consist of Engineers and highly qualified staff with
great professional approach due to this reason customer feels confident, once their appliance are
being maintained.

Waves after sales service is the only service who provide the facility to customers by
meeting complaints same day on just one phone call.
Waves after sale service also provide the facility to customer of lifting their units from
residence to service center and delivering within 48 hours.
Waves after sales service give services warranty with replacement of one year of Indoor and
Outdoor of Split Air-conditioner.

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 We take care of our customers by remaining in contact with them so that they shouldnot face
any type of problem.
We do repair all kind of Refrigerator (Direct cool, No frost etc.).
We do repair all kind of freezers (Deep Freezer, Vertical freezers, Triplets etc.).
We do repair all kind of Air-conditioner (Wall mounted Split AC, Window AC, Floor
standing, Ceiling hanging, Gas fired chillers etc.).

3.4. Quality Control Department

Cool Industries is heading towards quality documentation and other groundwork is being done to
achieve this milestone.
Quality in product:
Product quality and reliability are the hallmark of all WAVES products manufactured and
marketed by Cool Industries (Pvt.) Limited. The company has earned the reputation of a
professional enterprise engaged in the manufacture of quality products by understanding specific
customer needs and obtaining their satisfaction.
3.5. Research and Development Department
The Research and Development in Cool Industries is supported by state-of-the-art environment,
with high-tech & fully computerized CNC machines with computer aided design facilities. The
continuous updating and advance-training sessions held under Human Resource Development
Programs are the key strengths of our Research and Development Department. Research
development is very strong in the cool industry. As the company deals in electric appliances so
rapid and effective research and development is essential to befit in the market because there is a
tough competition in appliance industry there are many direct and in direct competitors Local
and international. So waves is having a very effective and active R&D department. Their
different products like ICEMAGICA, COMBO, COOL BANK are the example of their latest
research and development. They are also introducing SLIM refrigerator for small families and
UPRIGHT DEEP FREEZERS. Which stand vertically and its especially design
House wives those who have backache they don`t have to bed to keep things in it.They have also
introduced glass door freezers. This is the most important department regarding the future of
company as a market leader this department is constantly in-touch with market to know about
customer preferences and specification for products. After thorough analysis of customer

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 expectations this department then gives its recommendations to the top management to being
changes in the product for market success. This department conducted to survey in market to get
information. This department is also responsible for bringing new technologies in the products.
Our report concerns about home appliances sector of PEL. There are three main categories of
products.

Refrigerator
Air Conditioner
Deep Freezers
Split
Washing Machines
Microwaves oven

3.6. Procurement Department

Cool industry uses latest technology equipments. They have a proper an
efficient procurement department which deals with all purchasing decisions. They have procured
80% of the raw material from foreign markets. They have also procured parts and moulds
local markets also. They have also imported CRC sheet (coal rolled coil). They are also
providing full range of their latest product on their service centers. The procurements of WAVES
are the stationary, furniture, computer systems, the documents and other important things which
are essentials for manufacturing other purposes.

3.7. Human Resource Department

This department overseas the selection criteria for employees i.e. it sets different guide lines for
selection of employees. After selection of employees it also offer the training and to upgrade
their skills.
The head of HR department is called HR manager.
Functions

Recruitment

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 Selection
Training
Transfer
Firing decisions
Labor Affairs
Staff welfare

3.8. Finance Department

Waves perform following functions in finance department

Maintain the account records of each department

This department pays the salaries to employees
This department make audit of company internally
This department also responsible for tax
Also responsible of buying and selling on credit basis. The department is controlled by general
Manager finance, this department is divided into 3 sections
Finance
Accounts
Credit Control

Finance
Finance deals with Banks
Accounts
Accounts deal with costing system, Billing & booking transactions as well as internal auditing.
Credit Control
This section of finance department deals with Credit and recovery procedures.

3.9. Production Department

This department looks after the manufacturing of products. This department is given targets by
top management to produce a specific number of products which are ascertained by previous
sales data and market conditions. This department is responsible for quality control as well i.e. it
sees there are no defects or any shortcomings in the product. It also overseas new technologies
and also remain updated regarding any new machinery or other equipment for better
product performance resolve their problems by creating consistent customer touch-points,

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 showrooms and customer care centers with our endeavor always being to provide unique
solutions for the customer. Our products mostly for middle class people because we have
economical prices strategy(8).

Chapter IV
4. Companys Products

4.1. Refrigerators
4.1.1. Ice Magica:

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4.1.2. Kombo:

4.1.3. Impressive Series:

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 4.2. Air Conditioners:

4.3. Home Appliances:

4.3.1. Juicer Blenders:

4.3.2. Sandwich Maker:

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4.3.3. Bread Toaster:

4.3.4. Steam Iron:

4.4. Deep Freezers:

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4.4.1. Glass Door:

4.4.2. Single Door:

4.4.3. Double Door:

4.4.4. Triplet Plus:

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 4.5. Microwave Ovens:

4.5.1. Without Grill:

4.5.2. With Grill:

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4.6. Washing Machines:

4.6.1. WW Washing Machine:

4.6.2. WWM Washing Machine:

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4.6.3. WSW Washing Mashine:

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 Chapter VI

6.1. Conclusion & Recommendations

From my findings I have a general interpretation is that most important hurdle involved in the
user satisfaction the price and energy crisis, to solve them I give certain suggestions. To find out
problem without providing solution is nothing, so here are few suggestions being provided. I
found from this research study that only 83% of respondents are completely satisfied with their
current Split AC, s and Refrigerators. So the following recommendations should be followed if
the company wants to increase its market share.
This Split AC and Refrigerators should be made more economical that it can become
affordable to on-users of Split AC and Refrigerators.
Quality and energy saving capability of the product should be improved and highlighted.
Availability of the Waves Products should be ensured.
T.V advertisements should be more appealing and attractive.
Display (without invoice) of Waves Products dummies are given to dealers. Then response
collected from them and relative steps should be taken. In order to capture more market share.
We should cut avoidable costs of manufacturing to make products economical.
To increase the brand loyalty; quality should be further improve.
People should be told more about the medical aspect of the Waves split AC with oxygen Kit and
Compressors in Refrigerators.
Waves is national leading manufacturing company have good quality products
And have good organizational management
System but having few problems in marketing department.

The conclusion is that users are satisfied about its energy saving capabilities but there is huge
shortage of power in the country presently that was why people do not go for split from any
company. All the companies facing severe downfall in sales volume of split AC due to severe
shortage of power and escalation in US Dollar so as to WAVES SPLIT AC&
REFRIGERATORS.. Therefore the factors account for downfall in Split AC, s and

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Refrigerators this year is purely due to shortage of energy. These factors could only be mitigated
by installation of extra power generation capacity in the country to overcome shortage and
economic stability in the country

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 6.3. References

1. https://en.wikipedia.org/wiki/Industry.

2. https://en.wikipedia.org/wiki/Industry_of_Pakistan

3. http://www.finance.gov.pk/survey/chapters_16/highlights_2015_16.pdf.

4. https://en.wikipedia.org/wiki/Industry_of_Pakistan

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5. http://www.finance.gov.pk/survey/chapters_16/highlights_2015_16.pdf.

6. https://en.wikipedia.org/wiki/Industry_of_Pakistan

7. https://en.wikipedia.org/wiki/Home_appliance

8. https://www.scribd.com/document/172370670/Internship-Report-on-Waves-Cool Industry-of-
PAKISTAN

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