Professional Documents
Culture Documents
Feature Assignment Paper
Feature Assignment Paper
Jordan Stiefel
Sport Marketing and Promotion
Professor Garrett
10/13/2016
Air DuHawk
New head mens basketball coach Chris Martin is one of the biggest stories to come
about the Loras College campus this year. The Loras mens basketball program has always been
a great success in the local Dubuque area, captivating not just students but also local Dubuque
natives. After following a somewhat disappointing season last year with the DuHwaks finishing
13-13 and 8-6 in conference he is really looking to turn the program around with his prior
Before entertaining the idea of a head coaching position, Martin had some great
experiences playing the sport. After graduating from Elmhurst College and having a successful
career averaging 17.6 points per game and a career total of 441 points, Martin took his talents to
the professional stage. After graduation Martin went on to play three seasons of professional
basketball, two years in Luxembourg and one Germany. After his third season he accepted a one
year head coaching position with the Bayer Leverkusen Giants leading them to the playoffs that
year. After hanging up his shoes he decided to move back home and establish himself as a
When speaking with Coach Martin a main goal was to see what he believes his job
entails. I believe my job as head coach is to serve the players, I think that is the overall job
description in what we are supposed to do. This is a different twist than what we are used to
hearing from any head coach in any sport. Yes your players are very important to your program
and your success that season but the main focus in winning a conference/national championship.
Many head coaches will state this as their main goal and then lead into what their players can do,
not Coach Martin. He believes in putting his players first, serving them because they are what
this program consists of, without them there would be no team chemistry, fun, and especially no
Coach Martin also touches base on what not only what he does but also what his staff
does to make everything work as a whole. He wants everyone to know that he is not the solo
driving force of the Loras basketball program, there are many other individuals that work behind
the scenes to help see what the fans see. Coach martin also talks about the many roles he plays.
We have a huge 2 page sheet that has a breakdown of our staff, what my part time assistant
does, what my full time assistant does, what I do which leads to our program being quite in
depth. It is easy to see that Coach Martin is a team player, and lets everyone know that even
though he has a full list of responsibilities he has a great team behind him helping along the way.
Some of the responsibilities that fall into Coach Martins lap are obviously practice,
scouting, team functions, training room communications and many other roles of any average
coach would be doing. But also on his list there are a few others that definitely separate himself
from other coaches in the league. Coach Martin is also in charge of alumni relations, team camp,
summer camp, little dunkers, and fundraising. These are all essentials in any basketball program
but are usually trickled down the ladder for others to handle. Coach Martin chose to attack these
responsibilities individually because he believes that it is part of his duty, his role as head coach
When looking at the team as a whole and the players individually it is interesting to see
what Coach Martins take is on how he wants his team to be viewed both on and off the court.
Off the court I want my guys to be known as good guys, I want campus people to know that this
guy is a basketball players and he responsible, likable, nice, and a hard worker. Further on
Coach Martin briefly touches base on his recruiting process that ties directly back to how he
wants his players to be viewed. obviously they have to be a hooper, but I look for good guys
that work hard. Martin believes that when you have a hooper who is a hard worker off the
court, it will translate on the court as well. It will show that he will work hard to learn the plays,
the Xs and Os, and perform well academically so when basketball comes around they can
switch gears and focus on that. It was an interesting and refreshing take to hear a coach speak so
highly about how he wants his players to be viewed on such a positive level.
Following things up at the end it is always interesting to see what the coach is looking to
accomplish this year and in future years to come. I think in five years our goal is to win
conference championships, I usually don't believe in long term goals everyone has the same
goals long term, my goals are more short term oriented This is definitely a more interesting take
on future preparation and success for a program. Having a short term mindset is something that
is not very common, everyone is focused on that one long term goal which is to win a national
championship. Coach Martin has a much different approach which suits his coaching style very
well.
Assistant coach Gabe Miller is also on the main mindset of Martin as well when asked
the same question. The objective this year is not only to strive and win as many games as
possible but also to have our guys set a strong foundation in terms of Family, Attitude, Integrity,
Toughness and Humility. Once you have a strong foundation set as you look toward the future it
gives you opportunities to make anything possible in terms of success on and off the court. With
asking Assistant Coach Miller this one question he was able to tie everything Martin spoke about
perviously in one answer which shows great communication and understanding within the Loras
Basketball program. Both coaches are ready to tackle new endeavors this season with a group of
great players and are looking forward to a positive first year as part of the Loras College
DuHawk family.