The mass target audience of BBC1 (mostly 25-65) How we reflected the corporate identity of the company into our own ident Location and why we chose this location What our ident is and the theme of red How we plan to complete our production and what equipment is required to do so Possible risks of the ident and how to prevent them (such as damaged/lost footage and breaking equipment) The schedule of our ident production
Overall, I think our pitch went well because we spoke
confidently and fluently, we covered a lot of content including our pre-production plan, we used an interesting medium to present our pitch on (Powertoon) in order to make it more engaging for our clients. Also, we all contributed equally when presenting our pitch. Our questions were 1. Do you think bbc would want to get away from having a very London/British corporate image in order to extend their target audience? 2. The red is going to be edited in. what do you mean by this? 3. How are you going to include your logo on the ident? 4. How does your ident idea relate to previous BBC1 idents? 5. What sound/music is going to be present within the ident? 6. When are you going to be filming our ident?
I think we responded to our questions well. We showed our
extended knowledge of the company and its ethos. We were versatile in the way that we answered all questions confidently and fluently despite not knowing them before they were asked.