nEbO

Thank Your Intern Day

Hello!
We are:
Brandon Kung
Brenda Poh
Tricia Chow
Kaisah Wasis
Mikko Neo
Cassandra Ng
 Campaign Objectives
- Drive awareness of Thank Your Intern Day
(10 Oct)
- Spread the awareness among employers that interns
are potential assets.
- Importance of appreciating interns and giving them
quality work experience.
- Changing mindsets and bridging gaps between
employers and interns.
 Contents
1. Big Idea
2. Tagline
3. Key Messages
4. Strategies
5. Creative Content
6. Recommended Digital Channels
7. Media Plan
8. Budget
 Quotes from Interviewee

The working environment was very stress-free

thanks to my fun and friendly colleagues who made
me look forward to a day at work.

They were very nice, keep introducing food to me

and ask me if I want anything.

- Lim Rui Qi, 19

 1.
Big Idea
Small Actions, Big Impacts
 2.
Tagline

Interns deserve something
in return.
 3.
Key Messages
 Key Messages
Interns work should be appreciated
The company plays a part in empowering
interns
Even something as small as a thank you
note can have a big impact
 4.
Strategies
 Strategies
Generate Remind the Encourage Generate
awareness target positive unaided
and instill audience relationships awareness
the that interns between for interns
mindset should interns and hard work
of being always be their through the
thankful appreciated employers use of
towards via social by reaching post-it notes
interns via media out to both and the face
campaign efforts parties of TYID
video
 5.
Creative Content
 Inspiration: Personification of
post-it notes to interns
Interns add colour to Encourage people in
the workplace just like the workplace to
brightly coloured break barriers and
post-it notes interact with interns
via small actions

Interns are important

and indispensable, just
like how post-it notes
can keep people on
task
 Hashtag
#TYID16
#SomethingInReturn
Social Media
Graphics
Bubble tea is
interchangeable
with other local
drinks such as
teh peng.
A post-it note
can make the
desk area
brighter and
without it, the
desk is empty
Storyboard
Radio Script
 Radio Script
[sounds of keyboard clicking, pens Claire, send this document to HR please.
scratching, sighs] Claire, I need you to photocopy this for
me.
[paper scrunch] Claire, our client wants the deadline to be
changed to tomorrow, you need to OT
[paper toss, hits rubbish can] today.

Claire, come here. [voice over]

Oh, okay!
Where is my morning coffee? What is
taking you so long? Hurry up please,
THANKS.
Are you guilty of treating your interns like
this? Interns deserve something in return.
And all they need is something as small
and as easy as Thank You. Isnt so hard
right? Thank your intern today.

Sorry, Mrs. Chang. I will be back as soon

as I can.
 6.
Recommended
Digital Channels
 Digital Channels

Social Media Broadcast

Twitter 987 Morning
Aiming for 500 Run 3 times a
engagements week
Facebook 987 Lunch
Promoted 3 times a Run 3 times a
week week
Youtube 987 Evening
Played twice a Run 3 times a
week week
Instagram
Aiming for 200
video views a day
 7.
Media Plan
 Total 17 Sep - 23 24 Sep - 30 8 Oct - 14
Channel Cost/Unit Cost Reach Sep Sep 1 Oct - 7 Oct Oct

SOCIAL MEDIA
$3 /
Promoted Tweets engagement $1,500 x x

$3,000 / ad
- Run twice a 56
Youtube week $12,000 subscribers x x x

$300 / post 25,854

- Run thrice a page
Promoted Facebook Posts week $3,600 likes x x x x

$0.12/view
Promoted Instagram Video - 200 views a 811
Post day $336 followers x x

BROADCAST
987FM Morning $250 / 30sec
(6am - 9:59am) - 1.5x loading $1,725 x x
987FM Lunch $200 / 30sec
(10am - 1:59pm) - 1.5x loading $1,380 x x
987FM Evening $300 / 30sec
(4pm - 7:59pm) - 1.5x loading $2,070 x x
 8.
Budget
Total: $22,611
Thank You!