AUG 15

PRODUCT HIERARCHY

NEED family : FASHION* read the article below (dec 9 ;2009;TOI)

Aiming at beefing its presence in the women's segment of the watch market, Titan Industries
has launched its new range of Fastrack watches for women aged 18-30, a fashion brand to
match the aspirations of women who would want an Espirit but at an affordable price.

Bijou Kurien, V-P, sales and marketing, Titan, told The Times of India that a similar range of
fashion watches for men will hit the stores in six months. The company will also update the
newly launched range every six months or so in keeping with changes in the fashion scene
worldwide, Kurien added.

The Fastrack range will be launched initially in the top eight cities and Titan is eyeing sales of
100,000 watches in the first year. The potential market for this fashion brand of watches for
women is half-a-million and with the trend sure to catch on, the segment is bound to grow,
Kurien pointed out. An ad campaign developed by Lintas for the Fastrack women's range will be
out on print and television by the month-end.

The trendy collection of women's watches in 20 styles showcases the latest in international
design and materials, using the steel look, in interesting geometric shapes, colours and finishes.
Priced between Rs 995-1,950, Titan is positioning the range as an accessory for the fashion-
conscious woman.

"Today's young woman is looking for accessories that complement her evolved taste in
clothes. She wants to make a statement and the new collection from Fastrack reinforces this
ethos," Kurien said. Currently, in the international arena, the steel, minimalistic look with pastel
colours is in, he added.
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He said this launch is part of Titan's strategy to develop this market. Earlier, the company
believed that with its Raga range of dressy watches, apart from its general offerings, the woman
as a customer had been adequately catered to.

"But we now feel that women are looking for a fashion brand, a segment that had been the
exclusive preserve of US and European makers," Kurien noted. This Fastrack range is a
competitive offering to Espirit, making an international-class product available at an affordable
price, he added. The company decided to have a winter launch since internationally, winter is
the season for fashion.

PRODUCT FAMILY: fashion accessories

PRODUCT CLASS : jewelery, clothing,other accesories

TATA’s PRODUCT LINE WIDTH

(http://www.tata.in/products/index.aspx?sectid=ghCu6vsg2vU=#Agriculture)

Agriculture
Automobiles
Beverages
Charter flights
Cooling appliances
Crockery
DTH television
Financial services
Food
Holiday homes
Hotels
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Housing
Jewellery
Leather
Retail
Solar appliances
Telecommunications
Watches and clocks

So here watches is a “PRODUCT LINE”

“PRODUCT TYPES”..also
Inside the watches product line …there are many
called “PRODUCT FORMS”. also known as “BRANDS”.

BRANDS
(http://www.tata.in/company/profile.aspx?sectid=A7QqSsuVi+g=)
The four main watch brands include “Titan” for the mid-premium segment,
“Fastrack” focused on the youth and trendy fashion space, “Sonata” for
the mass market and “Xylys” for the premium market. The Titan brand
architecture comprises several sub-brands: Titan Edge, Titan Raga, Nebula
and several other collections like Wall Street, Heritage, Regalia, and the
Aviator series.

TATA’S PRODUCT LINE LENGTH

(http://www.titanworld.com/titan_stories)

1989 : Aqura, the trendy range for the youth, colourful, smart and affordable
plastic watches for the youth: The other side of Titan for the other side of you.
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In 1992: Raga, the ethnic range, with striking symbolism from ethnic India, for the
sophisticated India woman who appreciated such things.
In 1993: Insignia, very distinctive and international-looking top-end watches, for
those seeking exclusivity and status.
In 1994: psi 2000, rugged, sporty and very masculine watches with serious sports
features (200-m mater resistance, high precision chronographs) for those with the
penchant for adventure.
In 1996: Dash the cute and colourful range for kids.
In 1997: Sonata, the affordable, good quality range for the budget-conscious.
In 1998: Fastrack, the cool, trendy, funky range for the young and young-at-
heart.
In 1999: Nebula ,the sold gold and diamond-studded range of luxury watches for
those affluent people to whom gold is a precious acquisition.
In 2001: Steel, the smart and contemporary collection for the young 21st century
executive.
2008: Octane, Diva, WWF and Zoop - each of them unique and fascinating.

So “FASTRACK” is a BRAND.

ITEM or SKU
(http://www.fastrack.in/Products/FastrackProducts.aspx)

SPORT
ARMY
ADVENTURE
BASICS
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GRUNGE
ALUMINIUM
COLUR PLAY
DIGITAL FASHION
NEON DISC

BUT under this URL

http://www.fastrack.in/About_Fastrack/About_Us.aspx
It is said that fastrack is a subbrand