VIS

UAL
ORD
ER/
content
 figure/ground

similarity

proximity

closure

continuance

translation

rotation

reflection

glide/reflection

dilation

structured space

symmetric balance

asymmetric balance

ambiguous balance

neutral balance
figure/ground
we tend to see figures with similar characteristicseg: shape, color, texture, etc. as belonging together.
similarity
groups are formed by similarities in visual appearance.
proximity
closer vicinity of graphic forms creates the implication of a unit.
closure
The unconscious urge to complete a form or thought that is unfinished.
continuance
implications through graphic form that leads the eye in an intended direction (to infinity and beyyyond)
translation
a form that is moved to another position but still retaining the same orientation.
rotation
a transformation of a form in which the configuration makes a circular motion around a given point without
reflection
a transformation of a form in which the direction of one axis is reversed.
glide/reflection
a combination of a reflection and a translation.
dilation
the ripple in the pond.
structure 1
structure 2
structure 3
structure 4
structure 5
structure 6
symmetric balance
compositional balance that displays distinctive proportional qualities over an axis.
asymmetric balance
compositional balance that is unequal or irregular over an axis.
ambiguous balance
is unclear of any compositional tact.
neutral balance
compositional balance that tends to be random and equal.
 jodiann brewer, 21 september 2012
completed as a requirement for visual communication in the
graphic design department at the kansas city art institute.
michael kidwell, assistant professor.