Skoda Case Study Discussion questions (short answers)

1. What was the difficulty or problem facing SKODAs owners? (the company not
the car).

2. What was managements diagnosis of the problem? (What Tool from the
tool kit did they use?)

3. Name one other tool or framework that management might have tried.

4. How did a survey of customers help?

5. Explain why poor market performance is a weakness and not a threat.

6. Explain why high gasoline prices are a threat and not a strength. (more than
one reason applies)

7. How might the new marketing focus change Skodas aims?

8. Extended Response topic sentence + four paragraphs and a conclusion:

Perform a SWOT analysis on Skoda, making your reasoning as clear as

possible and distinguishing carefully between internal and external factors,
i.e. clearly explain why a strength or weakness is due to factors relating to
the organization and not due to external or market forces.