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Business
Front Cover
William Pride, Robert Hughes, Jack Kapoor
Cengage Learning, 01-Jan-2011 - Business & Economics - 704 pages
6 Reviews
BUSINESS, 11E is a best-selling introductory text featuring an up-to-date, compr
ehensive survey of the functional areas of business: management, marketing, acco
unting, finance, and information technology. This edition closely examines cutti
ng-edge topics like the impact of the economic crisis and political climate on b
usiness, green and socially responsible business, and sustainability. BUSINESS,
11E delivers on expanded choice, increased engagement and improved outcomes by o
ffering innovative custom and technology options that meet the needs of your cou
rse. Increase student engagement and improve outcomes by incorporating one of ou
r digital products into your course: CengageNOW, CourseMate, WebTutor, Interacti
ve Business Plan, MikesBikes Simulation or Course360.
Important Notice: Media content referenced within the product description or the
product text may not be available in the ebook version.
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User Review - Flag as inappropriate
Pride,Hughes and Kapoor did a great job on this book. Very inovative aproaches.
Highly recommend reading it.
Brady Bunte
User Review - Flag as inappropriate
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About the author (2011)
William Pride (Ph.D., Louisiana State University) is a professor of marketing in
the Mays Business School, Texas A&M University. In addition to this text, he is
co-author of a market-leading Principles of Marketing text. Dr. Pride's researc
h interests include advertising, promotion, and distribution channels, and his r
esearch articles have appeared in major professional journals, such as the JOURN
AL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY O
F MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of th
e American Marketing Association, Academy of Marketing Science, Society for Mark
eting Advances, and the Marketing Management Association. He has received the Ma
rketing Fellow Award from the Society of Marketing Advances and the Marketing In
novation Award from the Marketing Management Association. Both of these are life
time achievement awards.
Robert J. Hughes (PhD, University of North Texas) specializes in business admini
stration and college instruction. He has taught Introduction to Business for mor
e than 35 years both on campus and online for Richland College, one of seven cam
puses that is part of the Dallas County Community College District. In addition
to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has a
uthored college textbooks in personal finance and business mathematics; served a
s a content consultant for two popular national television series, "It's Strictl
y Business" and "Dollars & Sense: Personal Finance for the 21st Century"; and is
the lead author for a business math project utilizing computer-assisted instruc
tion funded by the ALEKS Corporation. He also is active in many academic and pro
fessional organizations and has served as a consultant and investment adviser to
individuals, businesses, and charitable organizations. Dr. Hughes is the recipi
ent of three different Teaching in Excellence Awards at Richland College. Accord
ing to Dr. Hughes, after 35 years of teaching Introduction to Business, the cour
se is still exciting: "There's nothing quite like the thrill of seeing students
succeed, especially in a course like Introduction to Business, which provides th
e foundation for not only academic courses, but also life in the real world.
Jack R. Kapoor (EdD, Northern Illinois University) is professor of business and
economics in the Business and Technology Division at the College of DuPage, wher
e he has taught Introduction to Business, Marketing, Management, Economics, and
Personal Finance since 1969. He previously taught at Illinois Institute of Techn
ology's Stuart School of Management, San Francisco State University's School of
World Business, and other colleges. Professor Kapoor was awarded the Business an
d Services Division's Outstanding Professor Award for 1999-2000. He served as an
Assistant National Bank Examiner for the U.S. Treasury Department and as an int
ernational trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. D
r. Kapoor is known internationally as a coauthor of several textbooks, including
FOUNDATIONS OF BUSINESS, 4E (Cengage Learning); has served as a content consult
ant for the popular national television series "The Business File: An Introducti
on to Business"; and developed two full-length audio courses in business and per
sonal finance. He has been quoted in many national newspapers and magazines, inc
luding USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small
Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled
around the world and has studied business practices in capitalist, socialist, an
d communist countries.