10 Spacial Report

.... LI:159a,

. , , ' , I' P""12

' ,.' I " , '.' : ,.

_ ~JJfcJ -~Jal*. ' - --fl'.ll:.A![Ht~}iiJ1 "

:J:lIJ1$~~- ~- , -, ,l±~ 'mi'!..t I

O '-B-'-k.-.m_·

_ 1 I _Ie: I",,' l_ilC5

••

IIii"il48"'-'

Ir" _ - - c'

6t~ti.EI ~ ~.m.15 ~ - JiUi ~ ~$ ftm[g*m~, ffaafiM,~~~Ji.~' 0

I

MANAGER today NO.66

201' 0'.05 :.t{l220n ~il2007t

-


I J I
I ,
1 -


I I
I I
-
1 PJ24

-- Bm~fji], '$t r it1E." ~m' ~\Im!Nm!£Asqa".l::f~ -- - ! ~-~J.1t;zrm~p)'~IlJII~U~, ~~ .. f}JliA*:It9i!3J3!' fjil~i-

'. -'.~ n$J ·

www.manag.ertoday.com.LW

a'. H±

Mercedes-Benz Taiwan

www"mer,oedes .. benz.eern.tw ,II •• II .08000 36S 24

~~I!I§.~lfil : ,*,I.,.±ftj~ (02)278,2~,6, ~a8 ~ •• ±II~ 1(02)2,8,'97-9799 ~i.±'±# (02)',2881-12,ru CP •• "±I:~ (02:1237,8,-'7,5,8,8

Jti •• ± &,!:E (02,)27116~5666 .'M.'±*'f 16 (01,2)12'9110""262,1 -=P •• ±lflJ:a (012)'2799-6988, 9 Plrr±'- .• (02)227':8~t23'

t;1, II.' ±tt ~~ (02) 2 50 5,-0,30,5 JtI' III.' ±' ~t, 11(03) 31 Q,-'9 8tH

_Mil ±.Ii (02)2 9',5'9 .. 7988 !~"±~~titllll(IO,3)3 ,5, 8 .. 5 22,f

11& W ±' ~I. I{03,}49 3 -3 13'9' ,.r3r-.±ift11 (03)532-1811 :C~tI.M!f~iti :

~· •• ±~II (~)i3)I'9'601-49.07

ttl: .±'~1't (04)17'33-0189 I~ •• ±.:. (05)23,7-99'88 .ru.±4 [!i (05')5'9'6-6800 ii&tt.I!'IIH1 ; ~.'±fj ifj' (06)3;35, .. 566'0

W'~"±'~ it (06,)292: .. 5085 ~,.Il ± ~ IJJ (.07)330-9797 ~.fi±m~ (OJ}3110-,s344 cp •• ± Ii m 1(0'7)7'102-618'6,8,

*m~.~~A~~~M*m~.5·.ea~BW~~~M~~-~*m~~~.5·.~B~~~A±~~m~·~m~B~~~.W~ ~~~~~-~mmA~~~~~~*~~~.~ft~M~m~.~ff~~~~.~~~~e~n~m~~~M~~~A±~A~~~~$O

1
I
i _
I I
I
I
I
I II II

I ...... ~I--

'\, II JIL

• II

II I II I

60

_

[:,~~r}ql!~ BACK T() BAS]CS

---

Partl .ili'It'lJ*a~,i\IP'

[064 59& ~ 711 iF' 3fL.~f';}lF' j

106,5, 4 •• ' "S,5l,IY :: ~=qll::7tI:1! "" fll~f!l [0··· •...• 7· ... /·.·2./' ~*~~tE~,~ ~,!4;;i!~:F2 :

~XA't!J'RI ~~XfX ~ :;.;t.Wt;,

•• I~II' ·~I.[fI.~" •. , 'B- - .11" II'

• I.., .... ,LI!1i1 I _.~: _- _ ,"."Jl~[·'~_ ,,.,,",, ',:1'.'·.1· I' I 1-' '_,

_1""1 I,'-_'_···_l.c < _., .... -.' ,_ .. ,< __ ._-.~_.-' '.:

107,4 ~,**it'~fitt *i:~~:

;f:j:fl -'lIfilJ'EAI;III:ilMt

0178 .1i;tg.~il9~~PljI.

018,,2 '~JWM',-,[Ij: fidl!ECUIJIII,IIi:fli1iBB " --§,!]!, 1~~18~:m'; OI8,32"~'f-Im: .~r&f8G1iIIi 'f flWi.M,.m~,5&

air 3Jfe~pq8Urfitii.iU : ••• '~ :Bl:IB'lI'1!iil1,G, "~,fi!.tlRs.tt

1018,5 4J'iB~~:E[I1: ~I~I ,;~~ " :fI,@tiliit 'I' _ .,:C~'Q:"'J.I

10 •••. ' •• ,8 .• •.· ••. '16.,.' KIPM,G,Airml1~~' 1~'~~~:~le',.!:!.. ,,~::I.!I,~:rl,~+i*,I~~~lfi.,

- -. ~.~,~WEE·eR.~, ,","TLn,y.-~,~~~~tr

,'alrt31 II 1'_ IIlfJilt';-FS,fiHlg

0118,,8 SIlO.:. I!' :. '1E1I~I,'fIF

019,01 ,~JU11: *lQJ,tflWiI!lM t! :~,Zi •• ilB

10'911 ,*.aUl :.IW:~IIiI.11II ~, "1AMI:f8~IIlij~I-~ 10912 ~RU3 ::!!'8'it:~."'III'I:il,fI t' S_ilmli 01'93 ~R~4: •• ftI:I,Plmq '~ lilmA.lwa,. 0194 tifiUs:: ]E,U OO.ilt ,t::! fl,i]E,flil.'lIm

1091161 ~PMIG.rJl'l.r ::' Si,III~*lIID !~.:~j.II~lifitS1-F

IPart4 ~",;.811

Pa +

1014,101 (THE 21) !1iiii!& "~..tw ~j~'M!

'_'IIHllow' i' :~I1:Why i,

1,*,IP~la'fllIlIJ

(Business,Wed) ~jij~ r : Aft'±'tf~·

I,ll - .MJ'A~' ',11, alIT'>, !I,PI?

Cline.) tf[w" ~ ~'Wt iB£.·

'11111' ",J:~E"I!~-·",.ft 1-

" I, , .' !'''''', ,,' '.I I , -,' • ",

'~_,l ~. ': '1_,1 U I~ __ -'. - ~.-I. I: I 1_. \=. .1,' ,1 ' ..

({II - • ,,»-, fIh ",,:MIi 1':\=_1- .nc"", AI",,..,lfi';U,E, •• 1

42 (Pr,esidell"l't) ~fi'i_ - : If'F~~m

"_T,'_MJI, _tllli! ::II,,,,IIIJ!Ij:J1

(F,Q:rtune') ~mJM: : rrtl'j~~1l':lm

,ttRl: ,1BI1_' ,lrmNIIA'_:

'1111 _I, '~ II

,44 (MIT :S~oall1 ~'a,nacemen'l R;e~imw) ~!m$: 1 ~~.fi~'"

_'11_' '!I '1' 9cJt _trIO :

. ~rr (Se~h Godin; ~Ai' : rrMAfl~ ..

m'~'-,I·",~"-,~,-,·g·-~A",-.,',n',IM',,,~,_,~-~I,I'M~·,·"_',·~C"~,,I,·~""II'·@-!

III'; '~J' ,',. '_'" __ I -,. c, ,; .1 .__ "'_ L" -', ,'-I' '," '.' "

,,-,n, J>" -'- '1_' = iii _ "'" _ -III--c '- 1:1'1-1,-, ,- ,_ _ _

fhl ~·1~ U·~ F;~ It"[ MBA<WC)f ncr

- - -.--

ii:!l~' '~1

IJ:B:,a{iJII,IRI!_'PIJ'I~ '?

I~M~4!!S( -lIt.tt! I 1H1 ~~ fi!Q " liJ~.fk

: r ':I:(ilill I I I "::, J 11,1'-1 __

-'t:! . I, ',:tllfJillit:W6U" ?

'1-'4-8".1

~- I~ _',.:'( -_:)

- -

1· ... f til! ~~'~1I fW [)~/\C RANt

~ m

I' IIJ8BJ5i',IIIIRIt'lItlIIllJlJ

*m~.~~A~~~M*m~.5·.ea~BW~~~M~~-~*m~~~.5·.~B~~~A±~~m~·~m~B~~~.W~ G~~~~-~mmA~~~~~~*~~~.~ft~M~m~.~ff~~~~.~~~~e~n~m~~~M~~~A±~A~~~~$O

-- -- - --- -- ---

~~ Wj H~ !~/i /\AA Nt\C~ E RS' F()CU S

- - --- -

""'" .;l~ ~',.I I I I ....... ' 1 S~.,

*- t3l!'1 ··'~i!~Jt1I !

11,2

'Ur.iij: '!I~. Gu~' (a#l;RB=¥!II!J(~' I-~S~.llmg i )tIllti~I~.m ~ 1F "fiJ' 7' '!Uilh~J'Hli ~IJJtf.ifi: ?'~~!:fl' ~ Ii':' dt" firJ--·:temB;m:lni!i:A,dl! i ttl'~Qii1~m :!:.A~ .mi •• ~ · ,~.~ .&7 - rlAJi:njiil"j .. ~gf;lagD~ __ I _:H~9'MUi,J: ~

122 Step 4. !mii]fi!mI!±~~a5R:!~i#l '?

,3' . '" '. I [nl Mil: ' IirlT,E,PI,'

24 fl.ii:Ar.i1~ltil;iif4j 1Mi', I! ,'_"'P1:,J-a", 'jIiIlI'

O'IM , ,HU ~'WRJ ,11K

---

m II~: lH F.!'lt B()() KS

- -

015,8 BX. - frl (9Ji1E.~Jfr;t.~~ _" (-,_:)

~~_ I~I~~_~ ~_M_

NO~. 6' ·6'" -

""."'''.,.~~ ..••........•.....•

51~ ilcc",,!~ ~' '~

~~(~,IJJ COLUMN

- --- ---

014 ~~!atl~/~IU_,' ,~.,.

0116 ~fi_·~f I @'I!B~JmMG'-MI'IP]~=' old,lliUM O'181i1lfA'iI, I • r ,ai., ,J IJ r l'ii\~1 J

012-'0,1

L I"·

0122 103,4

103,6

:i:~1tVSJfi&4t till1ffiil:.IIJ:ii mJi I :t:.marllg :: ~iiJtiEI;iBI ~liffit'l; I r*1! .',,[y JI I'J:5R:!I:

~. 'JIl,~ I ~}:.A.'~'· 1,~1FIil'l M;tll* r

--- -

trJtWi V~ E\NPO'~ NT

'1'02WJ _~j)~1 filFU ~, ;Jt~i!i,"I~I!~

1 04 ft~~MJI lIIl!,.A.,:1JiI,ii.:11 ~ ,iii,d.~lia

rr JIJ ~Vi W()RK:I!~~IG T~PS

-- - -- ------

04,8, ~ .;rI~~N.I 11 &i!,~lti!t"5; 'I' .eJ!~.'I. 'I I f1f~.~ 05,,0 ~~Jliti J It~JgJl:S~'IJl 1[fI~~it~*:~11'1a1

0'5,1 lbDH:S~J 1 •• ',.;8M '~ :W:~Mj'S.".)IS,iD,.Ii,

--

~,,' fJ[ f-& A FTE R WO' R K

- --

1·5,6 ~~M~mM I ~'''ifl

black an d wh lte " 16, S'fll'fllil fij t.J18'd'_')C,JdIj"iI

~iI-' lra;t" 11

L .', = I-=--

. ,,'-OJ • - __ ._ .••• ' L1._-._.-:"_.1

16,2, 1R,~~ I

~iU!!I~~~fJi_,Jt1G~.;~:ft J?B x ~'fX

--,a ' " '. :lUll'iA!E,II_ _

m:IE,mi~ :::

'1616, The M:omen~ iftl My U~ I 11:~ e'9c·Jj

• ", I, '!I':_ fI'iIlfiilP1:t) B:llriI, " .

*~iftuA{ffnJ~~Jj(m~lf~ · tlo~a~e.li~JE~~~~G" f:l-Jj(m~:;t;~If~ · ~~e.~~WA±~iim~ · fillJ~e.~1Ri§:fB~~ B~m~~"RmmA~~~~~W*~tt~.~ft~m~m~~~ff~~tt~.~~m~~~n~m~~~~~~WA±~A~~~~$O

8 .~'ilA May 20110

, ~'" ,'.,1 *" .. *- M_'" '~Jl!' "±_-- 11-'-' ,- ... - , tit- -~. - m'" it ~ ~ JJ 1f

'.'- " ",:'-,-,~:, '--'~' :-, G,'a:-' '1,4.1 TS,c'l "'. ',- ,l·. ': .. " 2,·, •.. ·· ,:

- '_ " ,_ -_- .... -~ '-'1 . - I .' I . ~., -,' ,I .'ii'?ri "1 ~,,_

~ m m ,*ft . ,;::tt! It ' U~'~ "i ~ .1' .. 'G'ol:n,.4 TSII i5.1II:.w. ilIl ~ * M E. JIl.i. 1511 !, 11 • ~,j. ~I.~:tt " _ ~"h 1,60bbp' , ri* .. f.I' 24".5kgm 0, - f~,*-t*.n " 1i111t:f:-1l;' 14 7r'~'«i"fI.1t I!1lSS'.tt ct W!ifA.i. IGoU 11.4, lSI • ":', I]VID .~AI," 4!,*1lIDf .. GPS .NL1i.~~_,:f!l- «1J1fm~ 111 e, 6 If>, j[;,t.. ~1f f.,~ . PiL • <X. 150 _g, II

.' ft. ( ,~::CJ:.~fiJt='''tt.,

I, .!p.~,&ft16.7km/L . C02 tUkI:139'g.J'km

. ,_' VolkswcgenM - ., _fti _' Jl 'U' ~fIf'" . f .

l~ tl: 02-289292,68

JflJI ;Q2-27'939696'~

,- 02-2:318,2255 iir

~ OOI.21U,29t6

.. 0-2-82:2133,99' t 00·29'016618

03-J,5,74,475 , 03:-41,3:35626 fj OS--S3,2.2100

ta - O'37~:J,S'99711 .I ' M-2-S33i9"

if.> Q4.2~

.;I<t'&: + 04·,:2-l17S5:65 ,tf;. OS·63~ ClS:8 8

Ii it ~ '04";:!3e:U~n9 ' 05·2910928

• ft. .04-1974567 ~tt,- 06-2:541571

. iii 'I '06·:a904766 ~I:. JUf 0'7·39799'99 '4* 07-,7453]111

.. oa·7~ jff " 039·56Om

;re _ 038·569911

!1@:a1TI~'~~!O! ('~fhl,* 'I ,tfl4 m: 1f' ~ B ~I.1~ ) P:88

i~1f,A'1iI~m'~'Pc~1 r!f~J o,[!]1 ~I~! ~ A~~.=' "A,:fj~±u'iI, " .A ~, I,i15 '1* " ~ Jt _~llf1l m~ Q (ft~~lr~m~" ft~f~R~1t~

r it if J ) P.i 06

r- ~ II, JI iIi::r:~ ,ii iII_ 'ji :1fI:m' II, ,01" mti ~ 71< ' 1r±.IfliF II, ~ :fli~if~JlWDJJI Q (Jfl EJ ;$. A u~ M+ ~ · ~ft1~~ A 8~#f JfJ) P~]58

rl~'ii . .JI.~.!A'~ rB~I.J ~~ Q ........ :i:,~1f±mff ' B~:tJ ' JI:B 'If~ ~m~~r1JD~ JI ., ,m!~ ;t':ti'ii1J~'

~ r~1 j =:rS2! ~ 'mrn'~ ~,m ~,.' , _i~BIJI,'fj:I1J'FJJ: 0 (it ~ -:tf I~~:t~t· ~~~'~,j{) P.90

~' ~ ~_.,_ ~.,-;. =±._,._,A. =~._._ (1.J~_~tB

.~~w :!I '.: '_ , •.••....... ,:::::' '.= ' .. 0,. ' ..

,~ ~ '- ... , _ _ _ .... ·.- ... rR-

A,' ~1f:'!!illic~_"& Bi91,.· ;. _ 712J11c,_lag '~ api!

=1' ~lJJ " i;"IIDi2'EI fa 0 (x ~ · ft 9~~f!p, ftu~l) PJ66

~ ~ ~ 1 ' c :~ ,E' 1'~ [I?:* 19 lin liill 1 7""

'~'If' l~ '11i=:i /\. H .Pf;,li=ii .' * ifill iiE l!X litPJ /'\, - -:r

om ~ RII' _, ~g ~ =JIII +iIli 'n a; I..U i!i!,';; ~ W m l!9! - ~ 71~ • i~, AI.!lI'a :~ Ii ~~' ~ iII $13 J,J~ m :s:t

•• ~.~ I~~~~q~~~~~~ ~,·-tl,~gIJR, r R~~lIIl1Jn ~I'J' WJ~ ~ilD rd]1 ~ 1J 7±~. tIH'~U 0

Q~f~,l, '~ '~,2,~£,~"~ -1JD~, I",',J,

1P'f' fiD ,~), ' pp~ ,D plF.) iI=f 1~ - I 5t! ,I;\. ' ~

'1', EJi~f.jfl~ " ?±ASER~ J:'8R~R~

.l1!.:;!:i!: 'I JLJI~ .,

.Im~' ~gBiJ (102)27'67 ~a'1866#2,906 ~/J\,i§ (s,andy"ls'e@prUldential.com)

Prudential

LE;l~~I~Hrl!, 1 ----;,/J:;J IJe.I~l.O:*NEl/;'\3 "A>:1I~ tes ~ ~/,.. "",~1B.llJ·FF.lIt"Ji: ~ PlJ

#jtmVt}w!510570ji'jjl. .M1i~i61~10--

, 't! Ht~~) : 02-2767-8866 rgF~IB Mt: 08orJ-O'5~OOO M1:iJ.t : www.prudantial.corn.tw .fi)!t~.l1: : C:OM9904o&l 1

I

l.i !".,

i

I I

jt;m~.~~"iI*NI.IB~ll~~* " ~:ik~ ~*a.~.~.Dxmft •• ~. 'UIII '0 ,m,tlli ,:(£~jI:,~IPJi'''ii* l' ,"Ii'

-~~~'~16{1-1'e_' ~~'*'~.~'i:ir* " 'JiSitt'a'I.,:J;X, R~ 11:1~, A "4""~lIiiml ~,~ ~

~~,:ii2:~if,*It9'~rnjPD~*'~'a 'j&;z.~J: .,*:*HI'f~ll~'Je,,,.twj m 0 P,80 < ftQrit fiji

• j1l •• Il,ll:)'

'12 ~lIA M,aY.201I.o

li[}II.$:~lff:a,q.~.,ii~ ,~ it,."

(Vi,ct,o;r Vroom) ~, «,I i~~.:IJ'» .~~fi~,W, Q ±,~,A,m.t.l,tKJ '.' .l:i'Fi1l

tiI;'~, ~-n-l!.~:!!y~-:,Sl~ IEEI',~I.·' li!i'§.~"";~'#~~' _,r;qX/.1ii:IJ .. ~ 1'lgw~,::t=:,t:iI'i!I, ,Ja,iiTiIJl,~ftm'jJ

B~M~.G~~'~I.M~I~~ g 'y&*,tff~"~,I~I=lIIIMll.,itI 1'ilmlJl,~' .;f~7t.'!l,llD'iR~'.* Q P,.o7'4 < * at-a. fb ~A 't!ti'tA_.' >

fl20.-.-25111 l' E 1M 'l lilt '1m ~iI,.lIll:i:'~ .SiYa9'lI9: '0 fJlJ~ ~ tI.,il.:r:,Bfi~~., 1f~':if~lliI-+B,35M.fltI • ._)'ffi6,*~' ,1.iI~. ,~~ DI'ft' Ci P .06 <1 (51~ . 1 N/< r 4-tti1+ .-t.l ),

i1i'-1I,.,~~:t~l±~fl8J.IBruilll~~ II ~l.lE Si'fkUii:mmaleg~q.~ 0 t='il71',ffi'.;J::a ~~~fi.~*.~ftg~n~~,~~ ~*.~.~A.~M_.~~.m.~ ,aw:@o iiill~'~:B~ii)dI (Royal Dutch :She,l'l) ~ii:m 1If1j7,~ijmliJllj19i735i[a~::ei ~.~tI t ~iill,:IJ'flJ.:J1~= ~, P.?! (~Ii,* ~,HI~~4~~w:~ }

(It

fiflJ:R I!

C!flM/1'±'~ ~ OBig~)

~ A_tI'J~*I'111 !,

(IUfi.MI~i'~'- _5,_-C:S7¥:"

__ -iCiie::. II 111"J::JIiij1 AJ::, •

'/-»-- )

jI, ~!Ul! 1

(-AEflf'I ' ;JA,~¥)

'1II~,iI_- -. Pm, I,~~ I_

,;lie, I :JiCi I~

fL~#"!Iff .'" J~~~I .. 9.tifP~~B,aa1f-- r'lmB¥lil,3G

J:.M@J r~" eIP'iijiB~- I 'HtI.D II R-4,57U ,2:,,~, I - -

, ,"SIElI EI:t~, I

jf'IIIJfl.Jii,'~S/~If*Ii!' ,,'~'3,Grr,I1J.~~iU' _ "*1i :g'~'r'lml~aW1t,ii,mJ~!

-" [ Dfl L~ Iik~!I'I'-::B:. CI ,IQ[IiE~' .~ A.~ ~Jgilii!rlm~.§L sa ~Hi * lEI

- ..... In ·±'1R'!I!!I,!E.llli:nI~I!aJ=,£F t =t:. ~:j(i:Hhl~D&,j,\fjUli:9" ~,I!ii':ffi

1~ "1iJ5f1:!

• '~f'i.ij9}~it • -- R\.t1J'U! ~(' 10x65x13,.6mm)

• P9 r:3.75G Ii· ~.3G.M;r;~'.tC.t.,*m3rHl. .' tittt1.2Mb,~ '"F I 5.,76M~s~ - -IT '. ?,N.';lf£-.~a~ •• filb..t.1Jit

- 11IA~m : use.. . .• 3GfTIJ..tiI

- .A~*· 119 WIF, .... ).J •• ?3- 3afill'-tl!

.~ ~fi~B2 \~~n~ ~.9~ fi~-. • Mlcro-so£tI-"F1t'liilltl."j. A.~*.m

-

)1 m~ =, ~ till!

'lIIIIii~~-'

.!IA' .' Deiign"""

"1 '1"'_ ,,; _ .. r,', '

"' _" I ~ • - -,'

.... --.

'~I~ E3 B'~' :s7'fi'

" 1_' ,':

. \ E3' _ _'''-,

I,,, _ I. ' '/L:tJ' ,. -, "

.m rlflii~?}~J (balanced scorecard) m@ll ~ .' £IfIJ'~?1~~~:±\1&;z~- *ft]. ,. nr'-l (David IP. Norton) ,~~Ytl~mll:BIM~~±tf,-,jtgjJ·~.* ,i;Jt~, ,i§~ll!M:!5m 'I {rtPA~~~tr~j~~-~~1m«fJ ~~ffl~~'5T~' *>I~i,· ,~~~I~~I, --;:f4*iI.~'«Th,e

,:$ H. 1'. Jain, Founder

til'ml; F,el-Peng IHo, IP~blis'her

F-'r';,~.~ Kat[e' (1iI,1;ll11111 Mana'$llif'l91 Direc:tg,r :f*:t:,it W'enlll1le Lh~; Eidl~~o:1i' h'l 'h~e'~

:Eii5:C Jlohlil W,alrll.QI, (h~et IEdltorla,1 'oordlm.iit~u

, Joy Lin, p'roJ,e,r DlilnH::'tor

:E 1 Yill,gl-hsunlWanQf Writer' at Li'llrg,e'

IIf,llX Iris CIII1I, IExe'c;utiv@ I:Ni!'pUty Editcrr D=E:iJt!:, Siren (hen, Mal1iaglng Edito;r'

- M Ale'x Hsleh~ ~e~~.mrur

~~ta' EUzabe'Un WIIJ~ rtep!!!,rter

~n. _- I' b:wi,s (hen.litJeIPort,e,r U~~ Lena KlJlo',l\e,parter

I~~ ~ Kievln Qhen.. D~,p'll!ty M,a!na,g~ng IEditor

EI_·E'.II_, V,a,ng-M ng L"u, 6xe'C!utive' Ediitor

,. 1 :*~ Newilillan H,o., Difi!~cto.r of PhotD'9lralpher

Bconomi, ,t Guide to Management Ideas and Guru ») I)

~D§R~~2} ~;~tfi;' 1 ::ftjlrl1§j ~~it7t-F ' irn~J!

~t'ii!!!I,l~t'rlliffl: ... ~1311 .1t-." ·~-L~JJnJ~.p::'fIk!~ --~.f\..l! '" ~l;;1;b,·:<

ibl :~'l f~ IX~ 'II f.K ," I~ ~~~lI.,!jJ;"l(""1-,1l ~~ .I ~lT 'I=llli>l

Rij~~~~IHal" ;tnJWM (Robert S. Kaplan) ~.~ ~iJ~ r~~,J~~5.QU_I1'j'*!IWl ~ ;t~~~t$:~,~j (W'hat gets measured gets done.) !, tIJ±[r r'1$J.~ {tM ~ 18\$t s,~~iIj1tm.JI (What you measure is what you get.) fYg;fgt~ 0 m~l ~ ~D~1m.RjfJ~ M.~~~ I' f~~* fi¥U '-,iilff~f.fi 11 ¥ ;~IJ .-#F/IU~" 8'5J~SIJ if "' D~)A!j ~ ~ , {m8tt*:t@B!±ti!f~i~;fEII1.ff¥~~~,* 0

~M.Mn •• ~~~~~~.m •• oB*~.

H~- ,H,t _j&~"*I!.~m~i.J:I~I~ .. ~~~.:;

~ j:ffi; ~<E' ~ -"13 i& CJ I=i! !i1II,~ EI3 ", -r FI EI ~,g tgl , J.h T' ~ i;!: lEe Iili {(;,::IIIu' ' ::@.~?JX·!~ ........ II::::IJme'~" .... f ... II=iIJ.ll3!13:. ... -I..!:j,'I' ~'n'j;I*'il:l

I~X JV Huang. Art D.it·,ector

, . jJ (Ill I pi 119 Lal. ,Sernl!o r Oesl'9 ner , , _' _" Farve Chen •. Senh'lr' Desl'glner ft~:~ Ev,a ''bru, S€I'I i,,,.· 1[)'~S~9Iner

aq:. . AI~siJn Hsu, D@si'gner

l1f ~. K'en Hm" D'e,signer

:tit INlk'O e' tee, Mijrkf'tililg Manag,ell'

_ ..... Jt IEileel11lTsai, A.ssit<.!nt .Malrketirillgl Mana,g'er lDora, (neill, Se.nior 1P!lann'illl'9 Ciomrmissf:o.neu {iiJ~ti Judy IHo~ Ma.-lWtil1l91 Plamnlng

~~B. Wate'r fall: C.ha'liu~I •. P'ulb!lr:sh~ng $IP,e~iia'l~st

"~ m Anne lULl, IDili'ecbl'f

.' jJ,f Dav;id 'WUI" P'roj'~ct M,arnage'i'

. b Linda chen, Pfoj,@c'tManagcer

S f1l' Shu Yi Telilg~ pjJ'oJe~c.t Ma'I'1"~ger

~ ': , Am:il,y Un, IPr,o§l!Kt Malll&ger'

~&'?i Uanl9lZr Challl"l,9 .. Sahl!'s, Adm1nl'stif,ati'on ." .09:3,8mS·6,~,9$ L;,~~J

. _ "fiirt i~~ .-, :I:

.. ~:-~.

~.~.~ff~'~.~~.1~~~e~~.~~ ~~~' {mmf~ttE~~hill~"'.R" {$:&~ II ::t~~

!U!~~*.~~~ 0

~~I~1fLftj~71-F1 1~~'.A.~mm~5§~.{~~, KPI

·.-Ii Ja,smine' lin.. Proj'fitct D rector

~ Veron~Ga ChOlllllj• Proj'ec:t Malna.g,er

m/J\~ Hsiao-Yen ClilliU'l,g., P'fOje,t Managling~dltor

Mi-, IOemi ShiH, ProJes:t Supervisor

_it lZ,e-LiI1l:91 Llu, S'E!tllor IPIFClje'C' (00FdinalOOr' ~ . ff ViQI~,t Walng. ProJelCt (ooil'idin~'to;t'

_ 1! 1r!'<iJla;t:y ('hen.~ Project C::,Qor4In"~lr

. 18ft Vi' ling' '(hen.. PIflo§:e>c.'t C'Got,d'IJ1I,ato:r

zee 'Yuan, D iIH:!'~tor

'B'1:E!:,m'l Wei""lIlung Huang, IEditor tn ,Chief

,; "r'\lonne Llu, As,!i'itant Adve'rtiS!If'lg Mall1~91er

fA ~-_"~~1Ut~1 {!~ ~. ·:~riJJJ..)i~ rti!m-I!.J

~ -, ~T' "~1J..,. rw~.!!!.t~~ ~llF.G'FSi8..EI~lr.h J.I." .... 13 P'!.I/W7lIFA I"')'A L· ¥i~-Ill )J~ r:JI ;S·I~~Jil.JI~TA ,,_~~-

M,~E@, 1tlaJ~~~- ,a'g~1tm~~;fI~ 0 lj.m~,~

~1.~7M~.~~~M~'~ •• m~2~W.

~w .IE!. .1'1, Ji5j ii!i Ic::f:" IlIlIl' • L .... mlr ~ m..ElIl1 s: *' 1-" ii'lM: .Fi!:'n Ab :m:IlbR.

PT I ... ~\ ,~R ~Jf-KJ 14fjl-' ~ ~ + ' I7tJ 'Ja~A l-u!TX jE .:wIll'':.! ~ nv ,:

. -:II;,} J,en rnif.er Ctruf!\nglr Offili'.ie Manag:e'f if, • IE m~~'y H:5 u, A«o u nti:ng Sp@tia.li:st ::E~3i Ke~ly W,a:n.g .. Ao::cl'n,Dr'Iting ,Spedall:st

5N~,.li!l Rebe'~a 'Chi:! ngl, !.ervICie SU,pervbo:r ~lt_ Jane' lilJl" Customer Servi'ce

Ilri'l'fji"a,filf(f!' xft 0 - '~'!OlIII:U:-&jt '106ril;::ff - itiiU:::,fij,};-

J ii"EiI.: (0'1) ,1107-0657 FAX::: (,o.~) :l\70G-:s;o95 htl,P:J/Www.llila'lMg:eno~'a!y,~

mm. tw , ••• :11' •• = ,( Oil) 1,10a,-,8:~4J.. FAX: (.O~J;t1:8:~-'5'u!i~ IE,~M.iillll =

:51e1'1j,11iu@m~na~il!rt:QdatY/rom:t,w .11'.:::.· ,i{jt ¥.' - 66"7l!. ',' E~

,fl:3! •••• = 19j~6·66S' _nB: emx~ L) ~ lED,.,: , . ~ : '&!lS

• ~~I •••• : Jl:tftff! I t9 -I il-JfJ.i; ~o: (_:t1ta:ms

fl- - aiD,) 1.1t't!lf,s.:" •. : eM; .(o~)~li4'-"11 .!tili •••• ::

(O~)::t.930-la:ili9 IIIU .... :: JI: c - 'x(t;qIIlUl~l~Jlj'

800~81'HJ'50 .:I!I.~;NT$l!OO •• : N1!l.OO

HilA ,Ma',,! 20'10

.~ ••••• ,.~tlt~~.Q~f.I~'~.~'1 • ·.I.m~Mt~. atft~ ~ UJ 11 ft § it .. fl. CP It: tl ill ~ 1m Ie Ii I¥ ~ J: w 'W W • '8 sun ban k . C Q m . t w / b 2 b I

( rr{j: I !Ix' ~:g ~ §zU

r".;; ~ -z J AE*' IrttitttflJ IE ,~ , !&!

ilii iis ~,.~ r 1t J( J . ~:J!' 1£'

ff .. EG7J ~ Jm~ ,I 1'F1~1'tr~1'~t~:,W 1100 rtJDtf: J D:~ im' gil ~;1~ , ' UJ~e m:1Jx'tt',' ~ f'IFtf' '" "M' - '" ~EI~ Q

1r$~~A,±~fi:r± (tha) ootptg ./ 'e:i 1iJ r {Bit Pl~ tp1 m OOli ~ ;;r: It

~1}~I~m~ulI r : 15J~~-II;z~m

J6:1ili~'~'~~~ICl~~ .. ~~

....... IJJI.t:V'. I1l::i!J J.JG., ii" ,;i' .... "$e.T _ liiFJ rr--;!

~:81*,1± I .Jt"jj,a'gMAitm:::fJ~

I II I rh Ij2i ~ -;;;r I '''I '1!!!!i ~ tmr: ' I+J "'b:.. JJI.h

I-LI ~ JJT~ )JIlL I=l~ .vA ~ 1)t. ~ ~ " L!:::I ~ 1I.!~

11' ft ~ 1* ~ W'] ~ :ft, jfg?E ~ '&:\ ~ ~ ,~~ft r~~jJ:m;9iJJ '1"m'.'*1~$ ,l..~~nti?~~ Q

¥l*,~lciMt1S~~lG ".'~9QLlJ ' ,nt~~ml.IrA9kJ~$*jGIDt~ 0 ~A &9 1 - I 13:::r: ft~fT 1f {Elm 10 I' ~'9E 7E,px{±~£.¥*'~~7 Q '15IT~1$:, ~l£~~'~ · .~.j~~-m I' fJt a~*~ r3tf'~JWf~~LlJJ;Z~ I' : ' f", -¥ J: m m ~;:m.1'.fE_ ; t;1, ~ '~f'~ ~t

"~~E~[lM~~jC~;: ,~.fiOO1ij

FR , J.!-I ~,~ EJ- *, C:!i am ~rr:lrni:ill' "'''J

I~ ~ I 1'iF ~ ~ [fij ~'~ ,II A .FJ~J IB, ~ ~ ~ I1'F=e ~ H ~ ~¥5ttt.i( F.I:fiif 7.K .¥1ft-, -1I~ii~'M~" fflG~fl~ ~;ftR'~~ ..• ~~)~1ij,jC~' ~~. 7f:.~ - ®I1'1= iI If Hi ~ ~\ ~ B'911J lIP 0 ~1fJ...;1.ft,~~ ~ t~I~~'~1f:~,1t ~m,-m~tlf!

~ ~ ~ ~ tt DI1iJ:::f f~ :Jt ~ ;r::,£ m

~ - ifS+!St T 18 .~ +:Ell IJIc~ ~ ~ T e5 ~\, ~I "WJ'I 'J;:E,.-'x'~ , ~-I F -=1 !:Ell """ .. " I "'1Wf

~*®:1i:t#. 0 RJ ~ '! ~D-fflf.Ifn= ~&~~lt±,~~~~jf(~ .. :m.a;m $ " ~1J t)tJJ:t " iM!1~ nt~ " I! ~1E:~

An ii':Lh r ~5' .j.d.',:1'll. iItir -., ~8 8' A ~ ~ ""Joo I''J itT!} ~iEr.""'..t) 11'671"ti' J:?J< ~]:E 1E ~ ~ g'

.:::;] 1:i5~.a ~H~I$.Im" ' i&'ua 1JV:P1': a 'j !:J~ ~ lIt'...!! D

;mM~ I' ~~t±m&1f~'r::KllI'fffi ~. ~*~*J7gIfF~·;Y;:9·,J~:~~~

~I , ~ E'i:':' J~::i'h:i. ia3S * L.!I.J cf.- EEl • ~ ~ ~..,' ,~P.-XJ -I± ~ , ].B ~;.x.,: I-J..I J~~ 1 ((,~' ~

Mt;.{~~a'g~~!Al"~,· 1tIkffl1I1rFB'91

~....,...... i~~ 18 21=t+M1 "*'-mE4 '1~-=F " ,a;I:i\,AEBX~4"'O::J1 W ,~WG/~~ (I

~1'15IfmjJ~'E:~. I' i2~~,w~~ ~"~ 1[11 ill iE, Rk; ~ gT ~ ~ jl , iili ,::r: ~~=F~." *,~ •• '~IilI.@I

P*:T rpJ.~,m~J Z9~!' ra' J ~~~j~mft~*! ~ ---~1i1l • ~ t:pl ~I r ,-nm ~ff~ J I) Fr;j' &~ :i£:.::f:tt,.~, ~,i~ r. ktl J m: 00 l' RJ milt i¥J WJI it T ~

$?Dliiij~ fiX; r ~ I 1 J B'3 it ~ Yl W DJt ?

~li'~J!~fI,.BJg,¥m "1J~ " ~ ~ ffij Efill:t l!t f~i ttl * ~ r M.fI J (ernpowerrnent) .~EdM01~ I ge ~=.~JIlrfill~8'91f9. "jJf 0

r!it:tl J ~t IF~. J J! 5l'ijJJ 1 '. 't':E,&!J

~~~~~&9~)j( ~D*ffI*,~~ ~~~$X*m~ J ~U~ r,~~ffl J I) ~~lm' '~r'ijfJ 1-J.E~1±1 1

1'± 1f'~ j] :EI -4 - 11= afg' - ~ 11

"II . - . - ,- '_, I -,,- '.:. - I :_ ", _

'_, j" .. - ',~ 'I _- - ... ~_' .',' " .... '. '.

~ -i=-ii!iiil r -hI! ~ ;tEn, "bn ~'~r::rr All:;

~ ,n U:LII JJ ]V J R I.:i I 11~.l ..... JI '1F3I ~..JI ~ ~

~.c:e-.g_ I·JIt=*, .. ~' ~'~I'~o

~wt! 1 ...... 1 ' , l F1:I m"" = J:::E"'EI

'i' ,'£~I itm£~; ~~,~:b1J 1f ' ,;t ~ 'iqf~ ,a~~Ji! t :;;;t ~ pg {~ ~~J3! •. tr9){1to

1t~ .... Ii .. ~+' .. - j)3'·~J.~i!i:ff!j.-I~~.}~~I'" ~. ~.'" '. m.'., ..... jf; ... ~.~+'~~ ~TWJu ./~.:: ~ ~. ~ .(1. t! ~. _.·leUl-Jj

','-1--,'· ul/II~, .. -_-,1 "C"-:-"i,i",'" .,.~- :\It

, .' .. , . ~.' ; ~',I .. , r -'..' J]I"" '

( , .. , * ;Il~1 FdJ : pp a ~.£ 9'9,/1 ,2/31.t1:. )

.':: m:;R-Uf m'ArfjJfi mA,$2B00+1a~k

· P~r.5:fi'.ll= BI ' A ~ 8 f± m 1 Rm,

,. W!fWJ§?~.!fIi, '4¥A 1 ~

= '~. ~ ;jf1Q.. - (la', .. f.!'itP r-ll ) ~ 11 ~~ . .. J'f".J""Z!:it£.n:g:1 ~, , 1i"'1'Jl:At:ft:J T'll:/ .... 3

'I ~,t!n ·.nlft.A,1~·

'. m·,z··-·lt.'!lf:f;lr'~J~-·A 1,'~ ,I jfj' .. *2~ftlil _ 4§A 1· _

,I, Pi" m". ' rtJ . ; A 1 '111

.' !r!!r~'~l,tlA 1 W

.~.~ ~'~~~~~~A~]-m1~

IT.lI " .' "'- '"' f7 ~JI 'f''lJ ~ 'l1'l' H:I' ~ '. ~ , ~ n'l ;;1( .

f *'tI ~1lE25EJfJ ( OlKJAM n (£,WJ;' MjSlJ

,3()()PM Af1:.'Y:OHO}

.. itatr!i-j$j" 1- . -.~ DAY PASS _A 1 ~Q

,I, m:L!1[fiH'~~'~' 14d'I1lf(~IElflm~~, ·.~DII'Jt)

,., ~HI;_!l nttI ,,~ 1'!!, ' ii'fi'lllll;lHl1 X ~i[:t~ .

~ t!:i!l11 11 t

L m-:::A t ~) J,.:). I~WI::R-i~fijAJlI]i'J:S20CO+~O'% ; =:'~f!I4f!i~Almf S270(Ji-10%(~ ",*I fQ) .• ~, ~

2.mJFJ ( ,jHGHm/U~D'-~~Hi) 1tiW1!IJ&S200(lJ+10% • )CW-Jlll ('OO';ZJX;J/") l' Ill

3 . .!jl • ~ I:.Jllif'" • r~'lJ1HSi!r~11.~ 1:

4_ I .:fU~IR~INIT~ I'll [r.rI~ij!-'.\7;OOAM-13:00PM

· .,~'m1¥.'~ 1m.

~x~-il fa.A..ra],ff'11:;~ .. ·' L; !(#.' ,11tffri')

946~', 'M."tli }.N.mOO'27' ... B~ B&~rJiWiMi':: aa6 .. 8~a,86 .. 99199 VIfWW.yoho.,Qom.tw l MVV!J'.yolhokidshoteil.,com .. tw I ~.'yrohobilk,ehote~.oornl.tw

I

,

,

, -

~

II

~I~'.-,"

~....... ,

II

~ rnJ

II

~llx jUPlmJ '~ q rnr~~([~ I - ~~~ t

11J:jJ!:" I ~ n3!! *51§fJfJl~ ~'fjE}J D f~~ f1llA7f'R~j..~'&*~'El~ ~ £~Mlt

r.:=J ::::r At:::. A: ""lIS I f~ i.1-f i2l!. d": I'; J .£. ~ tJ ~itii I=! L.JJe.," ,,"ijI1:.1 >:j~J:L~N,~ ,"",' J.lI"'.J FJIl:. " ~

*~~* ~~I~(t9~j1J!~~m~ Il~II=I~Ii!~· ill' ,1l:~ 'f> iii '-~R~JflA

f+IJ~rl!1Jr:19 :**~~IS Q

De-ar Wennie.

.:J\ a~ -- fl!l 1" #!l f~ l j~ -!- ;It ~ r~ l! ft.J m *- ~~ · ~J:.11~~.ll-r~~ fi· l~~lle~t~ (1}~~ ~~ . 1:! fettM-t-Ji~ ~~*-lJt~~ i~Jt . ~ f\;,4~.~ . -t-*#!:#~ Jt · t- 'f: ft. :f,t-t-t~%r~ r, o.i[ t~ ~E. ~..\~IF~ *" - - ~ fe~~~ ~i~~?

-Jeff

Dear J eff

m!l ;a'1%R.~ r~~ ERJ r~,. J ~ 4'":;R. ~ £ B~ ;R. 0 ~f ~ ,~ JJ. A.,,~ 7;, fiJT ~ ~l~I,A.1J~.IFc~m I 115~.111~~ r~M±:Am .. **±ltDlJ I¥3~IQ

[E] JIJ r~~ 1m.~ mt;,tJli I' ~.§ ~ ~I tf.\1t rI!/F~I!p'x;.~~}j_A ?

ii~~"L 'I rx'fr'!ifU*~~1a'~~ )] 1"l,~ , ttJ]11' gg ,_ !h I5j{ ~ a,Lit BIg}X, =.f." ~~JS!t -- ~ ~~~ - !I f)jt~_t

J!. ~ i¥J ~ W~, IB! ' ':fr ~ ffp ; EJ: ±ti 9~ ~I!~~,=m " ~~ '. "1$. Q fm¥m, ~~~1~.m I tiB~l'P, jfk r~$J ';I.~ r g1t~J 0

1+M~ r'fflt~ J r ii1fJi-1eJM iti ~" 1*"F-{illj.'il~~1~~:th11l ~ 0 ~~b1i53l~ ~a'€Jj] I' ~1l~,~~g1(;~~

~6h·-m-~m~ ;;:;i7 e'" ~. m:t.

AAR~~*1*i\s !4viE~~Wv ~-PB

Imlr'l.hl~~ ~~a-~ -h ~ ,I- - EI r ~ E2. lei

FX tf~ mt::UiM\ I"J I::!./ ,J /J R-)I:E I#,NJ I=IJ J

ttE IDG $ J.~ ~,1S.j l If1 r~ Et9 1M ft ~ 1'11' 8X;~ {mH11 it ~¥~ ~J3l., ~ ~;b 0 BJ3£~.I~$t;ffib,~iE~J:!A' ~~ ~ARH!~~,IH1'gtt~JJ 0

~~A ;6t;l,~, .' fi1i~ 1IJjlj,gt~~a

~~~~\tA~~{i~' J~'1'B, .I$} Jt ~,1?' i!P ~~tl J ~ if~li3 r, 11 ~ I3.ij £ jiI¥$jl5Jj' j -~ftillIlj~li~"±~

~' ~ 18 ~~ ~ ~ .#6."!i. ±1iii -'-Iv rI\tk, ~.~ iirer ; ~AE E~' ~ 1r~~.J! j-, lll~ tr~ ~~~~

anr'~ t .$.II&S~~[l,~~~tJBH1' ...tlll~ .- ;. _ ~~~~: ~- I*~~~ 0

ttEm.IBkJ~m*~· T ~~;j(~·'a ~ft{~'i~ I ,ttf!/F~1~'t;mJ 1l{§Eit 'I

ifij ~k)f.mm 13:t1 ~ mImz IF a'iJ fi m, 1E" ;t~~'~Df~¥~etgji1'F'ft~fi *~I~i~o

IS~Ji.~I·~~~~I~ilJJl~1t I! ? ~ i'J ~ Jilt ~~~ 1l.J ffffii t~ ., ;l *., ~

(Fred Kofrnan) f± (O~M~:i£~» -1-" J:Pmf~m~: rM;aB9I'~BJi~'

m¥}~~'GI~~. 0 J -·1~lm+;..p, ~1S12~A .~31,9'gA~*iB~. ff::f: ~ ffl jl ~Q * l~. @ J frtlHffi M ~ ~~ ~5R~ ,tJ~itlll¥9 ~Rlt •• 'iI~ ~,JO

~,~.¥U~Je5 ' m1.Er'3d~::'~1~{tt~~~. ~- tlEI~ i 1ffl~f5Jl.nt~*

~. IL'r1=I~\~B~mf/F~*,*.~raJ~

~ II gj m~' ~ It 11 ~IJl ~ ~ Jl! iI5 ~ 't11I~llt; ~flA1'8~1~~$~§ ~ '! JE~~~ E! 2 ft~/F~~~~,t4tJte

1=" n"lJ.;:i '-:?:-tJ. '+'. '-I ~ .. m-; lr.!= ±a m :SR. 1,ra6 &b ~ m-b. ~ iJ'::J ~~...I .. Ll~E 1l1t:1 ~~ 11fi".~, I'J~ 1;:5':wJ

~:Mffd~I§I~£~m~1f;~ Q

t:Em<;'.- fU~Ml- ~;t£&r:iA~ .IUh!~I¥g¥*~~~ 0

T~- B- F~ 2·· 0·1 O· .1 , ~. - 'rg- '-,' [J ALil!'- ~~ -j-, .......

~, amn, ,_ ... , --- ~-"- 11:11

I I .~II Lj I~' I~,~ICIICI-, 'I plI!Il!~

a

1jttjl-,,~*±.'~1 ~1¥~Mjr31J~'TtfJ'*fi4IPI

«:i::q(:' _ --j,Zm II ifflrfLmt,nj'

,Birr "S3Rlel MIT,

•• '.:iI*

,I'NI}_, I ~ Davird C.r S,c:lhmittlle:iin I _li'~ "

6/30'" 7/1 2010 TIBF

Nero, Promotlon *i:,l¥ti'l . '-, Ii, I"..,. I -',iIf ...... ,~

,Aft : tp.,~~rg9'~§:~~I·JjHi"

" ...... 1

"I wi

I~

~iJ ~ it

~

~' ...•.•.. "~ ..... '>

". ~ - .

I ' -,

-:"- ,-

"_,, '_

~

tilin AIDlt,11 ft 12 7~7~, -=1= ~~ifijc(~ jf j[1j{ , 1E ~ J1! £ mil m ~ r-[ '" t~ f~ tY.r

I;t-J 'iffiU: II.'JmI:t=;"i¥I' ~_ifa~=n~~·~:a. ~ .. ,J;J}] J ~l~U J~ky'~m~' jl;e'nm-EiEmj,t!!a~

t¥R;JrIJ~t7om~m ~ ~1rl~~!~t~ KPI' .r*rJJ!it~t~~tEt-ttt~f~ Q

3·$. ~,I' ft.:'. :f[.,-~Iijl;~ftJ.~._ ~I~m~~~~ Q 1t:jJtt= ' ~~

~ ~ ~ *~ Mi J7t: ii R JU Ii 00 ~ I=P ~I *t&.~~.t& ,ft1r~~ •• ~'JM~ ttt~i!i~ °if~~~~.~A' ~~ ~~~¥IJ1fj±~, j ii'1±~~*~~

e

,~mP3 ,*~9t~~:g¥&~'tt!;ff~ il...t ]rft ~Htt,*$~L 5i ~ L ttl 'Ii,~ £,tt:lt~~,JLJtlI1li1f~~, ' ~~,-,

ill' •• 11 X{~ 3Z ~ ifill ~. &9 ~. ~ ·1 *r5t~~IJJt.f4j?sUI~f~:~;jI 0

R i~ ljf ~ , :It* Ii 11]. ffij~ ~ 1m] rr:8' ~ ~ tfu 131 {rID ,3<. /f'.1fIi r:p:)( I ~[] {QJ ;b AmLg~~t1~-11~'~:9GI .. , ~ 0 -ftB* ~~ , £~~~~J1Jl a·~ ·'f~fm m~lJllli8'3I±~ · ~,~,~~I:~~~~ ~~tiP.X~I.~1 !!~~~IQmur./~ Ib ' fme~~~~fU-'1~IiA\tm ~ tB~~m '~l[J;i'ftS~li~t¥a_jt A' '~ m i!l ~ il& Wi '8 I=> ;m l~~H±* ~'1£~.:E 1f ijilll iii nz j'& " _. [§]:± - @]~, 'I Ij ~

~~--mWJjr~'f;t~~,~3l:~*, 0

r ~·Al~~ ~Jj;m msriZJlz~l~tfi I' J

f1i!!;..::t::. -rr~ .. '. ~ J:J.s.h. . .&. ~~~." ±OR. 45: . ..,b B m,/'lI~~- -1~ g j,t~ c Rrli5Tli~

~htt M hJJll A E31 ~7 ~rl:! ~ m ~ 9 j-Wi, a~ ~, 'fm: T~':.f i£ ~" j:E ~ JI T)J{'~ ~ '! I ~ IIJ ~ ~Illi

fr~' it tt~.,~ ,'B!" '. '1m ~J ~ ~ , !tJ~ ~ h~~Wt!l~5.~ II ~.~m~1m 'fP~·~llr)(,~~~£~£~A. 0

~.±tB.)j A IDK t± tt_ ~ 9~ jJi ± 1! n ~~.5JJjt, fm1r~*~~1f2:§ cfW:ftf:

.jSf@ .. f8 ~tt1±~fB&«Affi]/f'~ ~ if 1} EJI ' ~nVJ ~ 1= ~ 111 ~ tm tf!~ -~~ Il~tBtplV! 9'~)Jlt~fg~ ntj-MUit,$ 0

i.\t~ ~IIJ ~ ~ ~ e p:ij IE ~ ~Illtt e {m 1P~j!~~I]~~jzfrI312!i}J: t;lt

~. 81 = I'im 0:::::11 Eli. 1-. ii!i(l. :tn1 [ffi :AiEl WM ~. AE: t IItM E:::I L...~..L CI =r PliiJ·~;'~ 1G ~

~-*'~JI.~1¥, i' 0~:f:m,m1tP.lm BiJI , B~~·~1~~~mf~em 0 18 ·~.lIiiJ1l~ ~~fBm" }lrz:ff*f~n .ffi~I:I¥3¥i1lJ: I t&~\*~~*&i ~~ittut9~Um~Ji~1m 0

r "t:J ~~ j:1;[ ~ ~ ~ 1'JlZ . :t:; I'i!~ J;i;f ~ ~ '.::sc:. ~ '~-T)t. - F.I I9PJ v~ I oF.! II~ lr~ U'YL IX

II]{lJ ~*I~~IUm:~'~ ~ ml*rw3! ~~.tb $i ~.~ ~ 1P:* 11[!l ~ ~ip2ml~Jt jJl! 3= ~.~ J: t!!fR ~.!i t)J e ~ if fr ~ ~~. ~Ri~£~~{mfr9,lR!&,tfJKPI

(k;ley performance indicator) 1 ii~~Mi}5J'±IU1?JL_--=- ~ ~.E~~ RJ~I'-~I 11=2-' (I

$fF1JJ' ~1±jtJk~~·.~m~t! .~~-~·~0f1·t! ! xif!!i~~.9c ~ Q 1t!!~a~It:5t8"~-%{u1R'~ 1tfff~!;}T$;tl~im~~~~ jiff o' . 11 ,f1J IDe; 3L * lJl c~ 1~1!iJ ~. ~ ~ Jt $~rre.~~1t· ~~~~~:g~

.:m ...J..,. ~ ~ :;:I:t:::. .Ea. T7 ~.¢.. IS rrn F.5m nb Jim 1JI"kI/\.lf:~~'~ ,A~~~~~~'J~

fItt!,ir'l tl 1* E(3 • ))jl ~ it ±tf it J'-tIT A;1" " fffi;.tB.t:t il )J! ~l' -fiL KI if: ~ AJ6J ifi~ ~ 'C

~fjjit£t~ ~IB,a~,a",c)e Score "lard)

x CJ 131 ~ " - 1dJ~m~ l6l:! ~Mi '2Ei 131..q.. - _0!W~ I~

'I'" J' \, XE- 'I'.:E j - :M 1~ 1 - C!I !d¥f jfi'),l. " It:;;E:LE I!!!i 33: 91'< _ R"

~~l!Ia c; RD'fiij1~]NilJll¥flti5}~:B9mtA:.B 'I' ~B~U~a-EI

a,*~,.8~mlm,'~1ttul 1 '~~~'Bfi: •• fjIM ~_i!leg.1m 0 «HRAF.lfU» EF3 tlttfil2,tIf~tft~51i " ~~IFAQJW~lIta~BSiCmrm~j1i~: a ~B~~'~ ~iI~'jg P:l . IIIljat53'-F JI\1!i~~Mli' JjU§W~ ~iEifjim 11 &lafiJ~tm.flFIJ1tlj~t?3'-F[lWi:!f ~h!~Ern';j •• ~ t, ~~~,--¥iljit5.1"*mf1i II~

~i1J,m.~

--------

iii ' "', UJfF5~278 I(mo HitO() .. ,21 :00 CU~,:30Jl'lJ~UI~)

II 1!i/3li~A8f:.'fJJ., -tPll1\~~~M ~~I_ -,m, . I (~~tJt~,l!Iitill=~23;11 mB~ ) I., 11Jj/,anlBU~A~ 1'- ttmftm ~~,~

:!''',A/~lIAFjfUIijH •• 1i 'JInx

--------

;e, lIlil MIl!

I '11. ~.AFJ fU~j'p : :i:~~l& 1\~ 2. ~FIHIA~TU'IJp ':, 11&+, ,Wt@l!,AF!I!fU~5997L

~u fi ~~ jiIij ~H 4'~~ -=r- la'9 _ .~~, tj: ~~ fl' ffl n~ r"Jf~ I) ffiJl~ ~ W P)JI1 ,. jf[fl,~ m l' fl] ~~a~R&~~m~~_-~~ffi~ [~mT§g

11 !I~B'Jif?~~~IU~~M±~~~~'

'11 l!IJ~ s~ 15 it ~- £ ~ ~ #J3l./F ~~T Et3 til

~: l' m$U1Fi.H:I~IH~ 0 pfft)lJft~lifJi;;r::fUiJlff e

" , "

~ir~ Ii mf 1i1f~ e"~H~J~ ~~ ffl fT~ t ftB~ {m. tim X J! ~"~ffij1t t ,~~' ~ ~R ~ T' IZSI •• ~~~.~ ••• ~~~~-.fi •• ~" ,~{f' ~¥.~.~t>;r::*!3 II ~* l!§"c

JtmttB*ft~'0~' ~T-,*qf.~~fl{f~. ~

rMii&ti.~~I_~, .,.' ~'l"I,II~~,"tJI3I~ i' "~"I=l!~J~; r·.,~IEBI io'Jti ~l!lGliM!I t7tJ R "'t=:t:~ ~ Si -':±llfAJ <i'MI ~j lil!.:l! i8.J.~

JRjjJ/f'l=IT.ffi '? J M.f1nfH.l~-'J[ , ,~~U~~fl HlJ1t~' ~ 3Z..IF~~f~·: rti!~~!.!!mfa-J.L:::1.FFlQ~? J tl~* l±\l~)~~~t;j.§: , x:tt~ -~t~1li!~~ 111i~.l!_ ~ Q flt~iJl~~' -Blff,!!~~~J!_~RJm*'1W

H.~~~Jiili:iF!RI"""-~ ~ ~ 1molill .;o.b;l;:m::r.;::III~l-nm* 1'¥i;1p;] &~ ocrn fT ~ , jT~:lE-11!:hI n 1I /\,)X.r@~~ Il'!l WI 7L

~~~! li¥lJ14~Serendipi'ty (~:#~I¥.I*jJt) 0

M~~~~£~fto •• $ •• ~.W. ~ ~, ~~, *~ 1i Jill{ ~.I~ .tt ~ ~.i.! I § ,~ 1&9 .~~ •••• I.~.*~~~~ •• ~ IFL' tttld ~ Ii) '.~Mt~rm)MJE. m~R >JR .~. ~Jte 7~~~Uifo

l~fi~l5t1Z::f:. ' RJE'ffi:m~~~A.fi~\W JjI~r;t;a~A~1::;tfIfIJ 0 12§~ ~ ¥x·(r'3~~pl" ~I lli*l~mo~~~ia**~~IJMfSr'9JI~ Q

~~~ (J1os'eph Schurnpeter) a'g' r~iJ~ t±~,JI.J (creative destruction) lI.~3:..~1

22 ~ilA May 20110

~.~~~ •• am~-1.*Xffl~~. 8!J1~1J*fi .. rn11l'rrllJif .. #!l~~ltelj~·· .. · .~~ 0 ~.ft~ ••• M.~{8£ •• ~ •• ~~?wtt.M~~j •• *~~ft~~ • (Acer) Bl3if~m.~·Pl' ~:t;;.$'~~RX;

.~ :; Ji!.~ (Sun Miicrosystems) .£f-.~J!~ mgrl~' ·WfrflIDZ~. 0 :eIJlwr/f'-:IE~.~·~ ~Il ' lIJ!~1~fJT~ i¥.JmliiRiJi Q

.fim.~~~m.M.~~ •• ~~~ fT~U~1m~~'sttf~I~~ij~~rP±I ~ -Ea-~1ij~ ~.I§IJ ~~ 1~ W It m 1Ei3 iiI/J \ eJg Ji..~ ~ ~ ~~{i!t(i+ II? 1iAm'~Fff¥i~fm r a =.rllXim JilJ' 0 *'~

It;!;1I -H=i E ~ m~~~I~ -i;r;Hil~' ·w 1!03 011~~im:.

1 ~ " ~ .. rl~ I!mij ~ ''j}ilf:., 1!.!:il1.J(, ::=:.~ "I"C ~I ~lJyL ~ ~ t~ ~ I ~~ a. (I

~fS*~~fi£m. · &mwr5J~ (Clayton Christensen) jft1'997~:t± «:eUMl19m~» - e~~IW~laaU~ ::

l..NfI .. - U:li (sustalntng i:nnovati'on,)' :~ ~~:BJi1ij~m:gplt~lm*~IJ~e

2 .. II.tJ: .• ' 'Iglfi' (dbi,lrU [ptiiv'f! tin nOivat:i on) : ttJi~ra~~1'IlJF5IA' ~PfmllN~Ij5-i¥~~ A± I(~~~illt "Mi~·~.Ji) a9lt~JifJf 0

!f! ~II~B M it ~ 7\ ~. 1; gil " m a, ~ n f If a m e computer) ~~tl~114Ioti!. ~ !i~ie~II~~~ ~*~~.~~ag±mt~pl ~5t~Il1ij!16\~~ti! '~~/J\ 0 'i'a'fi.JJ:Ir:;~}J\~'Q.}~ (jIlQuanhnll)' ~

• lUll

~§Mim!lmll '!~U)lJ.,~±' ~~~~~*~* ~ fflti~ ':il' Ml;{*~ !t. ',' ~~ •• · ilt,Rif ,-M*. d~~ 'IiJlI~~~ - m «(!!oamilnl.an~ d,esl,gn) .' n o~~M • I mM '19:, JIf.m . ' ~B~~·~"'" ~~MjJm~1JiJffii~i'~r:.!lJ\ffiI:fI,i!ll1tftllf1i;y:<:~~n 0 ( .~J!.: ' •• )

:m:tB8~1i!~' ~!i!{i40MB' jh1:e:llJ~ I' i18:Mt ~~ m**~liI§] AJi~~MI/Ji \~~m~ , ,DJft ' LRrm ~IIBM~~,Jij!~±)JTtmli5 0 ~~~ «*~B f-1'~a» mWJ~~~&6,tilK ' ,t~&,.m 1ijiB'3tm ~8t-~~W .' tt~A!~~*~Bf-+mitB:fjlrl~ I)

'~~~':R:~,.lJfrr1::~'~,~Hi~'eG~'~=~, $~m:*:e 0 M~'Jj:iI:.!;JLii:lJIWi,~mtJf~±! iI.~i1!,~'*~u U 'ffl:ij5,::r::m;E! m Vl*1t* ~.~ •• o~ ••• ~*~.~a.~T ~1~e'9~~m~ (dominant design) !'~~~1f #ill~~iJ if.1)) ~tft~g]fR r=JJf~ • ~*~.mtJ " 181 § ~m±g{IJi J \~"~lI11.U.ifl',ftij~.(I

~m~rr~~~ •• ~.M~~ •• a~ ~ tLl¥J $- ~ .. fIT, ,~ ~Ji! ~ *)J \ [lll]JJ ~Da* [W'~ MtlW3 a'9fiijJ11a~J!iffrt.J~ 0

~I~J (knowh~~dge of me ~f1nkage~ between them) 9(g~~~. " iijm=fF~J:5ttl:\4.:elu,if " fi WJM:it.~:fjiffl!~ma~~Uffil. 0

~5tv&~,~:n:1*~.m~,~~·~~llj,fi ~ W~[I ~IJ'1}~19~1±.~~~ 1:i~tl:UIIJilo

2.tI •. lllf I( ,modul~ar ~nnovarti,onl ]1: .P,,~ ~$~.~~~~.~m~~.~~.~. tI[¥]~W,j;~~~f4 I)

3.MtI,IJlIr I( ,air€: hitectural i InnIDv,atii,on ,) :

f41ID!*18Jj\ ~ 7G1~~~ J 18 ~3m~ffgjJItt&~ J ; mHi~~ (Canon) tm~~m~~. (Xerox) ;t ~!tW~J:~£fJ~. ~ -I:S~1!iUI~m;g~ifi 0

lI-n~ ~Ja ~i!=IA..krn ~¥I7.eliI2C7 iJ:illhlJ rhi rifi'~'iS. ~ ~ ]\~ ~m~rut1 ~I 7q • .i~'!Ktll,!J,~,lI;>tgI~ JI 'lD'~'" Iro1ll.it.!~m~~

iH,:7l6~. Q

:!:m~'fU-I~lll~ 'r~'~-2~~ m~.;I'J: .... ~aE'.fi_ ~ "'::E:~pqllJ'!l'S!l~f 'I ""I>~e·~IO!}.U.jfx.~7.1S. " ~\~R~;P7C n

Jji*V .. ,tffljit:e*.flS~~r'g r~~jS~~irm J (~ .if' «~11,AfoJ f~) m37~ "20071f-12F1~lp.2H5)! rtjf:Fft~

±tl~I~f±.~*' tt!~iI~'~:t!JfIf~'~* ~

D C'I '" k ~.l, . 9,0' ~ j,!;t ,I,lI 'Ii'i "l!~1 ra :0- In., M'n~,

D. ' .f;'U .. !R'l" ,9, ,-r ~ ,i.lL!Il :J r:rr; }!E, ~J:I JiC. 'IT 7"iWIiil;t J

· ; ~~:i:~RI:1t~5Jl*1Ii - ~U~ .2°C a

- I

20111fF 'f=f : rftj€9J~=UJ epl~~LI6 t mJ!~SEiJa,.li' .'~. 8~::r' I :~m:::r:ii[DI;J!' &EB91ll - .. ,111'iiIBAJJkif&1ff -, ,Wi"·!! I

~_~'~·Jlm~,T~gJB,1i~11S aBr:l~·iP.ti!1 iii '

;tR~H: .. - ~.·i!~~B~1~~' ·1ili fi .,:rE:*:til~::h Q

2- 0.··.· O.·,9.···.·.I~ ~.-- , l' m.c+~,iElI.~.· ... ....,.. IE W"""P' I"! J::i 111:.'( ''Si

Pl. 12: I, 'fi:l!fliltI:,

~nt~~,~~!tJIHl~l~fJ~' ~Jj111~Afi~aaJJ:~ft~

[p,,,4 :ii!: . :'. ,111 :::

5*tI7R .~ ti~lt.~Wtfiil~m!:~~

2

"'~' 'i' / ... " ~

~ .' ' , ',-'Ll. ..... r '. ~,

-- ." '. =t=

._ "_' . __ ',_I, : _

k,~ .. ·~~l~~, B~~J~~~ ~,iI.[VJ :!: -'~J .if&J .. rQ::tft(~,~~atr Jl!'IrlIi]~ ~11 *"Canon {~"'"TJlitril~J~tfa~lk~h 1!Siilfi!m:i'l MifmlJ '~ ~Jiiimd6if~W~RoHSti!f-i~J. :&liJ~'ii~:~S!2~1ft-J IUt~ ~'J3.~~~:S:JI· '.~*nim ,. !I~ " tili'~ iI~J;l&,im

l'l£rttr .. '1U.U y. .. ?~.: :.~. c:":Ii!'j~, ~'.-a::Ri,,~ ..... ~:·,~.~a.' '1J!!1!:!. '.,'lL.'Q ... ' .. ~ .. ' ..... ::'~.It.--,' m. oL~ .. ltil\fl.~' 'f,' ~~.", .' ~ ... ,' .~.~ '.' 'fX1r".,t~l.!9~=~UillJl I< t'lij~}f1,c:a M mJJIJf,~~'~~,fJ~ I' 'iJ,'lJI/ir.!l!!"i'~1.~J.l:J .. fjit!,iI?IJI!;

r.~:tl!~g

Canon BIS.~ii;1tmtjm~mIJJm~1lf -~7J' ~ j;ijm~fft ~,;E_I_.~Cam()J1Ii1:-t~:(:Eim,ageRUN NER;51fi ~ ~Sf~.:tE~ ~~{ijf£!,~j~~Jl~Jr~tlfl~~, m[~fF-fflJ:fdd'9:~mnageRUN NE,R ADVANCE (fIJ~miR~A[)VANGE) '~R.~7~'mGm1h~~ '1::E9:~ fAJ:. ttt,'f.7·~gf ~ l~~ r~m*~@!,~er~!jl~!' M[~jlJllllm

~~h .~ 'fU . '1m; g&~ Fm:T ~ ~'i:I~~' !rdl'lfln!·:\. - ifi ~ ~ II u.. IJ L m ~r~m~ · ii~'l~t!i:i' ~:I:='f.{},u~mfR;6, 'i' :JI;'Hln~~~,*fitl ,~ ~Ljl' I' ~.

'·lI~· 'Ii'"

. I r-

- ,', .. - _' ;.

r ~~~~Ca,llOn ~R-ADVANCE.tJiS'l;f¥t~*:r:r<lwmf~ ~,~iIl Q, J 3:~rw. •. ~ iR.-ADVANCE t.i!S!mCanoi1lm~ li'~rMHI~,~~ftwq .' l'I[!€r~trB~JpQmiW11[hiJill9 ~~~r~~$ l1[1~m~jl~~!_timrr)£~ ~ :~:tIr.~~~~~r:r'l~~;~~jlJ$l1 ~ ~={ J!~OO1)n ~~N~I "EiJlEf~~ 0 lif1JDJ f3im e-@.LED¥,kiL::Ul!lfi: -(Ql¥iJX:enon*'~~"~ tEf~Hlmit[I]>U~lt~]lt,~.!i;t· JI'1lI :.,~HWI¥~n'~n'*~if~~JUJ.8t; '~ Nl~mI~~~~~,~m~[zg 5tBl7j" H~~f!t ~~ilJJ.f:ft*~ ~'rJre75% • *,IPml~1l.tfr?: ~ 89 f.~~,~ji .m'~

GSIIiIOI1l IEUS :12' UIII,II fj~a=

ADVANCEili&:~~ J' mitl~7t*¥1:'j:)I;,~.g.~~~f*rfi.tM~a~ 1'WJ~fi'Mfi~H.~!f.t1i '~OO%~~~JI'-fq~~Jt ~ tEJt{IU!Jil :f4nfm'!' t!2,~:fl~~tf!J~.~M!-~&ra~1l::,~1t· f'F~Wtt ;!ttJli~i5~~~~mw~'mlJ*'f~I:!' mRl~-~'I~,1Dr ~ ~~5fJ..~,Htirt1-~~ 30%"

riM4!iUlJn~I~7'~~,~~fI:l.ft1,~ ~ -I:I!M~NH~~'~~f~" 'II! J 3E;5{-"'Jl~~"~ Canon jR-ADVANCE~mf~r.fHlHj!~l' tI«~~.1fll ~1~'I~ifl.mq~~ , ~fJf"J~t.Jt'l'fijt!?9~ ~ iU;i:I, -~{!iHEf1r~J~~Il9Jjm c ~~jR-ADVA NeE CS051/C5045* ~. :(:fI!}"IPIfIiJJ;~rlja~t1f'mti~f&:it?1lill7t ' ~7}JU~m ;fJ[~~15I~;f;f.i' 'fijHlmfi!!mtfl¥~-¥"Jt:S'~ .~ ti1;~miij!pIDi~ ••• ~ •••••• m.~ •• ~n~.~ ••• ft :lfti1~ • ~~ERjfflJ:m~fffJJi~~L" i'

rma~1:t 0 XM-~ · C~monlf!Adobe 3f1f: 'I ~1'3Adobe.~·~ !J1Al~f!kA lR-ADVA NCE ,iiI J!IJft.l'l~ e'MU1liEVgPDFJt(~I::~ ft)C~ ~Jg ,~ tlt?~ "'&~A lIf!nJt:i:iT'r:lt~OOXML "Off~(.)e Open XML) ft.t*t3~I' 1,,~re!I§)tR;dl'~mm 'I' it8ff1m OOXM L m~;a<J,.$ · :i\:llJiCt PO\\flerPoint'*I][.Ifm:J,~~, @jt't ~;aj*~~]~:ltWfifmjA'I~t/~n:~f4 0

*''E9..M:~.¥:I~m~li~ ~ Canon ilma.g,e.R.UNNBR ADVANCE 1r'fBA'ilmiiJJJ~fJ~?~t ~t~t!t1i:~-flll.~ Fi~l¥lf~JI~~tit" :ll1I.P19.1 rCl'~ A-.~~f.lll~~~~r.f!f Ii !1~·~~:/~:Iiffi~mr..·

. -, '. ~p!",Jl~ Ii 'Er:n:.~,u L II~JI~fMI11itR, I ~~I~,-~ '~L~~Jp&"" '''!!

tlfl·:L1::~mH]l jJ~~t.~8!'ff:~m;~f*M~mf!fi1i ..

~~ i:lmillgeRuNNER AD,V'A'N'CE

D',e~Ig hti'lngl Y:OIU ,A~wavs

- - -

Canon image'RUNN'ERAD'V ANC,E j lI,jfJI ,II: I !Ii !it 1M qQ' ~ I,

Coon!' 1_11:1 __ '&"It, '_' " IJlt __ ~".:I,II:-I,a. I' 1~_,fia,IUI':JHE ! ~lIJJFl}UJlAltlIJ.1P 301) Ill::, -Alt,.,.,iIt ~ • lIt! Ca:non HIt ADVA.N'CEM_ ~---$J. 'I ,.- • '~ n,iliJ!Jift '~ OJ'm£8J§l , 4ii •• ~, '_~_'~mil.z .~ C2I.Wlon fflJl

, --'fd'H:HHII ,'M"'IBUtii.lt~ftPi5t'~lIm:~ ~ftmfl,m~lr .J!lIHm' Ii!! ~ ., JL26l!t •• # 7'~:_ •• :1

HII,UMI i'"'~I11~ ~ lb'lBIlii --1M A ilil'iIJ~I'I! ~llL}]iEl1' _is! -'J!j. If

- - - - - -- - -

www.c .. mlrm.~·'L.llH_l \,'1 pwd.w,::t/H ~S

- - -

• I 'J:~ IRrJt

, .. C~r.:!:::I' **:0:" ~'~1J'

, .'. I~_', I ..... ' - _'.'.' I I. '.," I,

' ,. -. I"" .•• ' .

-.;. ,_'_ ' _o'- ," ~. _::, - - I, ," _', _'_,'_ .... I~, _.'-' -===-=-' I

f.it9.fJIh . [.)E/J· •. ·.· .• ·R2-¥.

*.@!NlliitllilJ 'iffji!!.Ij!j."lflill¥g~ •.. ~JHIIJZr ' ,.tt~,f~I]~ '1±,ftJE~*~m ~ **,J!U3,',;JlJ ~Jmtile"a~JJ o~, 'ff!' ~~~If~ti~N ',-'~iffi1i ~flif]J t, jfiflA~ .. fflWNl4Jt!dJi~~a:tE ,~rwjfrf..J*~ml ,. ~1}p'!: I.i'1l[{jL' ~ff' fl~fim6~rfJ rr;t!a*gf1lIJI~r/d1ajCTjJ t, ~,t5 = a@'i~m:)~~iJJit!t&$,~' !iir.i~ f~US.~f'J~~r=~ .. j..)lifli8~rJ~':~1 Di " ~IDt&(fJfi"'~,~'~ D • ~:l:W ~ u.m~ 1t7t7'tW~fi !:Ir~Era1Ji!!.B ~mJl:1~:Wl:ijiiH~r(;I''J ~im · f~f:i.,j.~~,n1hl. i~JtfJ Iltu~~tt J" 9

;It OX:, ~~tlf=rih1Uii~~~M!~I~*1i?:~Aq$fUl' !M*[~i~ M1E:~~f:~lliiHI97%,n'g-r~r ,. 'J ~1li::~*m ~ &!f~t~AJXfffi ~., It g~ltLt~I~~W'J,~FAi~[~ ~ ~" ~~~I' '", !J,:(E-~ - *~

=n heJ' ~ 'ilTIi f:l-I:r~~Il~ "1'1'11;;t~rl~Im!~ ~"-~~7..':b=: -, ~{' " ~J~IrJ; ~" ~~A~~~'Ii:ttJ:lit'~~~f~'l~X~~1W'Will ~ Q~fkE~ 'I' 7f', B n!~·" l~

~'Jf1J!'~ltntt*Jlfrfll:EI'~' r'~EiJlW~J ~ 1!D.L-)l r~rcil~.J .. ru~'R H:J r 1'&:"lE*mUiitr-l iiliJfj'E~* ' 1~lt:ll:rt ~

Ste:pl.:

~~.~mM~.~. ~T.E~m •• ~ff.~

rnl~]j ~ rl~JtiJ ~;~E~IEiU'mt~ it -l!&tP'J\1t:.1YiJ .~.~~~~~~.~~: •• R9&~~.n® • IJI'4:i1fR i 0 ftljj~gB'r.g,mFJ)! ~. ~~'~m'flf(9ft" "'L){&. lW'i -IJ'~¥!le97lr<" _",~~mmlE, 0 iffi1~Ri[I:J1J\{~taIH~ft~41I;fi!l£N =. fbr~· I gO'%PAJ:lltq~~* .. 'm$'~~lJJ!Mi~E ' ~tlt .R,J;!fU;lJ'~~f~*i~1· tll~:Ir.;N~1iXJ 'I~f~'~,w"fiip ~

4

I"'J;t: 'I' r.IJt-I~tiInti,~~' fr;qI~~A'~m'i[~~Bt,tt~t!i1~ I~ iltr$ll ~1~~IfJij~ffci 't ~A Tm::;t'lt I 1&*II¥1~'~:[i~'fiJ?tt'l~'~'& ~m I "j mtf~~fl' t .. (J3t~l!litJl:1.it r~1r~fii:? /f'AIi~cptt ;~f:1H§·'fimll~~I7fJ ' ff, ~~?itftfj~~ttsJ~:Jj'ttk!~IJ ;; ff~Gtt zfi" ~fS.~* ~ mmf~fili-9'tfBf~ ~ MI. lVldIl1~, '! ,~).Iue 1J't**~JLft;fJH$, ..

Step3. fa

mrl1~iJjmr1ijtl·tJ afi ~~~JUe~~'1Ifl~~ · ~t'tIr:H imI~~f'- t, ~~'-ftJji!,§d .~~~.M.~.~.~WW.j.ft.d.E •• ~ ,i" ftfj~~~fS1'tt~ ~ fl~ll.*~'C!l. "~fMl e {B~JJ.E - _mt·, - lE:~.I:;.l r Ii=J ~Je~1fr J ~Jt!:~f"P7~ §~m. 'i ftdr'J ~ I§I] (Rl~l~

Im:~ J1' -1M,;. ~[J =>'}""';.>..o..DE1 N,I' I'=~ ,It"ll;{'I!\, I'*~ 1::,111\ U{;. 'r. )E.I::I ~n ~ 1=11 fm a. ~

St'ep41

_I', I, .. ' 'II

:~ , *itJH1fd.I1H~EHil ~ ~JAE~t~~i~};,i~1!ii'1j[{l$J~fi' Q, 1t~:;~ mJ1U~ ,il ';'llJffi?j:~ fIJ~ElqMl1J~aiilj ·tI:1l~,A ••• ~~fifi~~.~.R~~ •••• 'K •• m 'rut&gnf~iIT" ~3!.*'~Bljlf1L~iI rR'~:~~.J 0 ::-!:!M ¥;r~~~~.' II 111lJr5J~(~ ~1~I.mJ .~ ~l!i1GiJ~'IQ~rplJ"1e~ !If ., J;U " fi~i6{Rij }fl(ll EfS'iJH r m1'ii~lFftM J .. ~~ r tliA:i:i\iilji

:2k: 1!1:;;I1 'Im;::g~ I~-I' ~ ~~':~,nI111 ~ :fh, Iti "" J '~t:: lIil(; ·1-J,,"l!.lU ;:>B..o.. lrl

n5.~ W~Ui~l 'j ~'~~IJ~""'~"~ I' .u.:...('l~J "'1'fS't:i'9!i1~!J!.i;;:'II:H:'~,.al, '-'Il::l

M'T

~iiiiiiiiII' Promotion

~J.>til.l11"J1l'::~_fc:~JPDCA~~ 'I' m~;lktl~ r' (Plan) '~~\ fj (Do) "', f@:~ (C~,e,c:k) .. tfflb' (A(:tiou) WfJ,~llI: ~ ml~JEt M~iI£7f;l~ti-OO~I~ .r; ~'~jtQ@JjfiJl)j~I,'t!J'--H7-~!t!l1 111:(>

M!'@. fj IDJJ '§,13" fmll ti i.I \ =~~WHr~~~ W~

1'lfii' .~~ e ~~@rJ~m

fUR ·:ftt§_21!Ji f E . J..-;J. {!

**~.llft~rm irJ"lQiIJ¥lli : fj~il:~ , I~ fflj .. 1tf:1;j ViE ~ ~ ~ 1I{~

tl.iI .. a- tIi."'IIi""~'-IIi"~""IIL" •••• "iI' jII~"' iII'III-- II III~ •••

1)1!3 ~~ '. ~ ft *1, f!;; ~ v~!Wl -

~~.1}~J ~ ~~1'F ~)~, n~ a~ttr-JI§I~ m

,~iHF~ : OO~m;iIi • (02~~ 1R§f~m~~fi ; mtTti,,2i~ IE:Pi~W!JE~M~ m~~Jt.9"9~~·-a}a3!lti&WI J¥l1lLef'JtillID (rrIt~lI~ ~. . ,~~$I~j1 .. 1m~~:ijl(;~~ Jj\:1t:!tJA )

, MT'

......... 1 Prornoti,on

,,-, -'. iIIpt1l~, 'm;tll~1!:t ~:lIIi1&f1t1·t~,~tJl~1i!i'~Jm r ~ 1 .. ~ fft&~ ·iIliIlflMl!.'J.Sbd~*1J j~,}b _:Int" • ftmrtll.le t1$tin!ftr~.jii:iI,nll~fii.~~1lx:iLt ~, ttli!.!UrtiJu~~1Dtft'J!lJ er9, Jfj ·'r!~I'.f~}el'm~ff!f'. l"Ifi~'" I-I - .. ft~ ... ::E ~ tM~ElJ~tftl!~ M~.'Ul' ~if:'~ r~itl ~'~Jli;ail~.M ,lrMUt3.

&~ '--M

;t=t'raJ

PI ,., UJ:

~TM,@:~!1f~ ~~ -t~'1'~'t5IfJfw~~,eqlR~'~;;~I~1ifl'-r.:~ *,00 'I, r ... ~ 1t:f ~{li ~ m Et'it W~"fij!f .. itJr! rM$1! {I 'ilJ1}~ -, m,lool"t.J ~ 11)1f:~r~Ui!.~JI_M:: iiXM ISO 1406:4 fffli/kRfff '.$ ~ :~I·W1t:~tr5iiJJ'iJT,.~r~~~tJX, " nJlu~m~'fi:1'c~~

" f!l -~''M1j1( - ; '}jf.j,FiUul1 "

: " .--

" I" '

, - ,. I

.. -

Ti!t1

2) :f'Il'I~~} _1M': ,~oo 10 14.067 t~~~ PAS 2050 t 1~1' ~l'l]kD1~I,~~nl~ (~'~1~~,iJ ) ~~$JIfJ.J 'I' iIfd,IlJ~t5mt '~~ III~" ifirit1lW~ " iiUi"li - - c" f£m'&Ifj-"~iI: ,':~I¥i,li~ ~~,1ll' : ; tE'~emliJ'e~~,fW'MiL~fJl~t1Jl·- ~ ~'~~I! ~jltE~ 1$ pl='fj,m tp :r~j1I~~;: .~ ~ EB 'Blt8-I& ~ HI" .. *jJJj{~ ~. ,"1)"i-t '. (iii mt~lJ' ~ J.rdJtJJJl{IllJA~£i:nJ~*U)EiI< jln~!' jj!tl~ ~~1it ~fI:~~ I,go

WN"IN'.twrn.tuv.co:m

6

J1i:: ~ 1?t.1~1.f! ~ ffl- "jIi, ~ * ffir Jil ~I1 W Mer· n ttl fj t.Mt~ ~1'1~~1jjt 't '-~iB.Wfll.llEll$,1'Em (OHO/Carbon Footprint 'Verific,a~ion)" :flTI' -m§!Rij= - '~il::~i3JBH~:~,t}}:t!fti~:_ -r~l JL;Z>~iJ; ·t!1;ii]"f:ttlfa"JlIl;cJLilt, -_ tim~~,a:w(~. ~'Ifrl.l:. *rlJE~ 'I' .m'li~ftihjJnt~r:~J~~:mrlll~,ltt~R '0

WJr·J~,w.~~Jf~jJ "1t-~!:iJJ;;J,.t:£j;J..n~~~~:

• Hi::U~R. /.::l::~I'l, ~~p~lill'~

1"';jr.:JI~, I~ .1:v,,~~W ii'iilt'

'. ~~tm:¥:iUmf!tJfnin[.

'. tm,-'-",~r:U~~1ilmnlf,/g~~1 c '. m

'. ;~}5!rtfm

• u.~ .. 1- .,tiWfj

'. il1J[1R,*tt~~

·A'~~ I I' 1:fiA,:~~LliI '. ~JIJ:. 7F:1!~!'lIl~lB'il [II] Ii.l-I'

.' "fJtE~f¥~-~'i:lIlf}fm~ti!~'1e.l&tii

3::',~tfJig:6?: •• r~~U'J ~ fA,m~7f'113":iJt:IHii~~ tJl:liX~~R ~_.' ';lIDtJ&1l1~. " mf-il~1~JJI8U:ib),R;EJl~Jll'ri&EJillM\lfi\tft,1i?:~ ~!lH]ltJII¥~~J1! ~ mt f±ilU~j{1ti, lJJ.ft,rJt~~'a! f1i!i~m~~4iW~f~iHr~' (Jm;) 1}1;:I] 'ifiti§:: (02) 2503-8088

lie TUVRheinland® P'I!",eci:sely R:ight.

·.1J'iIIiBflrdJl,jie - -- -

- ----- ---

18:30~19;OO _I~'

1'9::00,.. 9:50 _@fj~~iI!I&JI~~,' :c~ ~fi:~~*/D.~.EOOftfi~~~.§

19:50'- 20:40 :t£=_,f§~il ~ ·=,SO'NY

~~. : g:alll i&"··~~:iJt:~~ft$ft~~ . BJ~1iiJm

2- ·0' ·40 .. 2··1 ,'" 2··-0·"" ~~I . ..,...~~!-l,

_ .• . _ '.. ~:u;t ",,",':.II ,E'J 11iI*

21:20 .. 21:30 Q,StA

,.. ,.

• 1fr)C ft,*,', •• ll. "'IN'~II

Jell ; Bl .•

.L....~L-~1*~1.1~ - m2~'3' 1·mft IO,..jJj U 1illoJi ~~ Iffi ~ -if>( '. -.' "'-'1

1.I.tiiR,~-"J:

WW' .. ' ·W·:·· 'm' :a: 'na- gertoday ,C':O' 'ID' , ·t'w-/e· dm/greencollar/

- - - _' '._' _' I!I!' __ ,' .-_'_" ,_" ,:,~.' -_ - - - ... _'1- _ ' .. ' '!!II .:_' " .... ,. 1.1 .' ." _ "I' ,I' - :_'_ ." --_ "-_' , ' ..

I, ~!M'tftIQJ . _Ii :: 02-2107.06-51:9'.3 m 7 .±>J\;fdI ~ 9-.3 H)I ./j,m

2. *P-iIJ~~i1a ~ II~U~IH!IflOOl ~ ±'JU~'(u~ 'i1'R4!'mflM.~;Wj'[~ 0

- .

3" 3:'l1U_l(1lii.t.~mWJI;g3z.tfil'U ~

~, ~-f" Itll"

, ,

~,;L~' 0 Canter of Marketing Professional Study

,.w.fiija- -' .• ' 'i.

-. ,

i!!!I"',,!!!! I l_' "_" '!i

Ct ,- M. ,. ,iJeskDm'

I _~' fg' C ~- ,'.,. r:::.1

"c", ==1 "_"I;:o.~'

,." _' ,'_I ,~.::::t:::::.

.J..J.h ijCiIH~fi'~Wl. '1 1!ItJi1 fi*.tI~'iflJ'- &}iflA,~ I~I~~, ~ ~~-~-~ ~' ~tilll'ltilfjIU" ~,j:J.*MJ'l:IJif~'mt • 200'9iFlf.J'~lR j' ,t~1'9611 J~19905f:B9!F~'.fA~'I±\.,~if5'W O,44JIo

~ff.j~f;17't~f-~~'~JIJ-' ~~,ff:tjCW~',.ft · 'ffiJj~~ E{fft : ,'~I~l3r~l :; t-m~rl!J • j§j'~·)J;IJI~J ,~tflj?Jj(" _ ~IJ t J I::~tm •. I$.!ttdiilj( • ~t8inliifl*mmzT:tf&tBftJnzl}lff~ , ~.,~~~ii1J !' 11_,11' i'IlUl CI ,JLt;'~, • :f4[~~J!jI-tJ7~m ,j iJifii~fP!!P~f1} 111c::,~~1;t:l:ttbJi -t~~ 0

s, ,1£:m:*r,*fR,p.(ri~f$J,-~11::;,~~121J.t "fiJl:~,i~47 ~I' '.~lil r~rmOOW8'gl!~1 J • t~'ii1 r,ti~t&,~J ft~~ r:liHI~EttJ'Jt*1EI'J ~~~11111::,Er~ft2.ltfi t a :,-tlltB,hi rIEft ~m:c~~:At3~];liID!tt:(ig:t13 J·tiiilltfii~- ~.Jt.;~rfl ~Jljl_ " , u''_~~IEJliINl1~IU.;)1l~tiifil~11JGml¥rii.~1 ~

f;(¥tftE~1f=::~tlHi r2010r~J~*i~-i!PJJ · HHt~ ~ ii, (20201l:f) ai!flMMp-- $\111:~llR:~f.1it'~2 .Hflll ;; .~ Ef

!I'm ~B "Fl' ---t.. JiI=I' Oi' aEii ,"2'II'i: ~A Mi ~~ U =W=' --''7 ~,~ J' rf.i. J'fr:; ~~p.~~:cl;;.ifdiI: '-:ir.:fJixJ~ /\.-·I!=l }"'1,~;I&jl!l!Ullll~~~"7'J;:I(;..~~;fg:J' \~I~,tiUII;: ~I; '}\;R~);;::' ,~ru

IIl:tfttJt:im,1i ~. ~IUff' ;- .. ~r(l::tm ~ mflM!:}llifl1Jil n Iltgiji*ffl'

~~~~~~*a~~~-~ft+-~a~~~~~~ ~;p,.,~r~ I-:llt.. mtitl:l!'IiUlll];--T~ /J tA: " 'll1ltiii:l':l\' ~r'~r#.~1~i;"Il:'litlJiI"';J' fJt.'WJ~

a~hf!:"

fBi ii~IH~;iljH~itIIJ r 20 1 o.r~ *:t l~ J FR _ _ ~ ~, rJ t::.( tl:IR

n •• ft ••• ~·~.~0 •• A~m.l~ •• ¥ Im1t;,~~~ "fH~ICi-I~" a'ilA,1f:#]'~- ~~I::il!~I~1ii a ~

•

12 .. 11~1.1 'I' Itlj~~Jf~ - ~ itl*If:~j ~.1}lJIff5!I-I~*mJ,fl'~ _LJfi1MtErm~11 li. , -IJjMlIInil m;'jj' il1JII,aQ-~~M tr'*t'(~mjJ'f-ijlieJ~ il

.T.hZ*1~~~~.SMft1&m.A~.~ GMml,errJJ1J"~tm~fo~te ", ~f~J~~ -n~I~1Str ~4«~'3IWJ~IJfS;m !iJtlJ5lj::.-k~500JC, (tf\) ~E;-'M: 1 r.ti6S00J'C) ,.~ ~3007Cl¥J

~~I'''fflI~~P.~ -im~~ ~ E fi9~el1-· ~A4l\~'I.tf~1it

ru II 'I o;:'~_'~~I1!'-- '{n..CWi!r.iI"'tl.;tA lmA' 4c,a.~'~I:~L l~ ~ ~ !~__'I"o:t.;JiU~lsr-· ~\ 1~1~ J 'il1I;!llmlJf~--II'Im .. ·· '. ,jjJ'-'~rJlil'~':'-W-ilI£r-~}!!l\,

il::rwt1£ ~ 0 EeJIE1I¥1ltlJA{U:M:I~m$i---,W"b 1,~=~,fb~' YJ~J*'~ 1=.1 ~i1I.Jt!!¥lili1It Q

1fJt,~~, _ ._/J\, I - t&'

~'F~l':E,"~1l!JHmfil1f.~1¥'? ~7Pf.\~l¥grIIMm'

.o:ln.'lflil'd. 8l:;-d:I"--t:kt: m~~t::~ilI ,2 ~ ~1rt:~J.t1.,I.II'fW ~fl:i~ lJ:b!.d'nj:.j r 'I ~.~lC:1I'JiC/:ll ~JI;I;jIe.,Mi-\/mnn .. ~~-JilIWJJi.,'l.w.-~l~~ ,", lilt JJ;:.

Jlj~pmlU 'I' ~llt~,ti, ~.f~7E' e~m~ __ ~ 'J..~&~lifli ;U~IJ -"~!f.£m9.i:~'~Wf'~tJ.iJ;~~~1mmJfJ.*It ~ fIIJttiil1iiMJ ~ :¥:f.!i Jl~~ rdJ~ ~ ~ @'fttlt!.SPf,~)J~f)i~, 9 -&-=. ~ ·n~~ tJ~1R"

J:.j!Jt~~III-1=/J '.at1J t ~[IllM"IJmjlliml i JJm;iJJli1&1W -~m

IMIT

I~!!!I!!IIII Promotion

.JtI~':F-ilt'Bllftlij;lJdtX:~.l'dLU:f~, ·IJI11!.IJ.~lJa RfRfmJlStt 1'~,mj~p,ru*,IIWh~.cAVKCI

:iI~~.fI~.I~t(F.j~IIiij~X:f~Jt~1f'I~Jtli*lJ1it,~1F'I~ A9fiJftlll, ~ 'I·~~maljmi~~f.Bf ~'~13I'm7J;D:n; •. ~ ;r"1R,

J ~~~I'li#~,!1I;!i'Jiljl'l - .!i,h" r_mJ.-:J!,· - ~~ml~t:~~±.b.~.w"l'~IQ!JWI~r.;J' r*Jtl:' -lo'rrJ mUl"1" ..:::JIC.115IJ· u.::.;rt:.R I'H,~" ~!IlJ. I m 1~!t'H:n.B1~1U-i~ Ar ~

1J:~.J1 :it:li'JI~ii1'fiii1l~liJl" ~JI1?drfiJli!~~jijWf~1l*'~ iW ~'i!iiiEA~!F&fISi.~Jffl1~Hilli·~ iil~W.~~ ~

{fJ!lU;·tEi~j]Jj~ II ~~n1R.pg~EfJM* J'~Kfmi1ffmt tElIr~'! ~(lfo'm'",~.ag~r., mill*-maJiltffjE7EEcp*=fiJ ~Iifi' ~'IlI,f~1I(iiJP;{.iS.~*~M 1;t;'~~:~'mletrt~1efll::f m'iiJ~~il1;~JtJ: c~ J ~j:q:i:Il~Jil~:arilfi~$e9,;bfj~ , tlifi--' tI'~:ftfi·Jip:ijJ~.U~Jm~I~If1F~!t~ag~;lft ~,

.iIIA.i~Hj:M"i1,~~~~t,s.'fiI'l\r~,tJ.J:, ~,ftft@!lfj1} ~r~J.':Ift~·:g'fflMIf'Ftf 1fiI1_j'6il-m,ifl:[till'f~ ~, reflSmM ftRpglilt~~~mBII" mlfJtj!fB:JJ"l¥l'aI. ~, m.7J<,~tiP.i i!I,~E~tJ· .:t 1!!-){:~~1~l~'~,l8nl~1if~I(7k~MJ~ ~t;s~~ 0

~J2ll 'fJAUmf!mt:m ~'lI~g'~~ft~mr{J!m~il, "! Itjrr ml:1.E"Ii)rlJJ3~' ~Jl4iiW.mJmJ~,~:rrnJ4f¥ ~ ~/J\}(1~~,~ttJtJ~ll ~:FJI-~~~;~~ l' Mrd~~lr"j~'oom~&~'u" ~,tA.If'fVlfi 1¥9'l!ll{~11~~ ~ ty;mf~iE~&mi!m~1¥.J91l~PI~IIl"1i"'fIf. *~~a;.?MJIIUI1U,pl]m~· P)'8!tE'UWXft4=bDJ:.~7jc,fP ~. ~, .i3*U.lBZit~m~ilJW ~M~.m'~f.J~ft ..

. - ,~IU;. -.-,,,.,, ~ .. " 'I:IIIIHA "

I'~ ill1. .ilN+AA~Mr.i- M~~Wfmllj!Jn~.121llnD!M I~n~llLl!~i~I' ":r::·~Jl~-Ji.L:*rq:6I~I""~'j;Wr";~flmln!J'TtQ'*II~..iIU~Ua '" ~1"'~V,i.'i1 ""

mJ •• Wf;tllPJ&1i ':5i1SJ~¥t.DIIJ ' i!~>Ci~ftll f'm'.mt.Jm~~t1dt ~*~,~w.'~t.,If'~ .±~. fltl'i rm:1=h9.HitiH~!J ~'RJBJi1i.,mlDlilEltXfmlJ~tr fIl, ~'~~~1f"£'~B~nlA' ,g1kt9~ • ~mlJB.!ir;.ftJl:I1r'FffrR ~',IJ111

~ 4~ w]' nt-li"iifi"Mn 1E1D: ~ -I=I~-Z;;; +I~ h..:llrr -r

fI'f~:y:Wt~~i1'~~'T:lJ .. ~,~'8.~~±£f_tfili ,. -f;I'I;;),~EI~

-I J"tfi A f:t:- fl~ ~ ~1:ti!jHj'rm1rn 0 r -* * mt:r ~L"J ifd:M;r~@ffmt~f-I~F.fttWg7CYil'~ ~A~ ,~~~fj1ijift~f~ ~'tl**n}E ?

JmB'3,~§.ji1ji** ~~,?, lI_Il~~'**,~ -IIJ \~~ '1'=-'~ ~ ~,~a)j~ ?$:~If1= "'gB

l~a ea ~ .'110" ..tI=~., .... -:t=:.*m11l5" 7 J};j~'"'!'~a=smnEE"? 1- J ";~iE!.WIJt ' JI..."I~~~1-T1±~~ . VJ\"'pf'II- ;f\:/l'~mi .

tt"tlt~~~~JffI~ ~ w.~~~~~:~**~ ft:~ !!~~, 1 ,:UftJ3 .• nttgflt_pg ~JLr**t:p

lL\J (future center) -~**Illfflijf~" J .. ~ ~ffl1"ii)Ett 0 r **I~/L\J -t±I~~_j::~*t/L) ~~ ~~ ~ lim.~*jl~ . ifM~ (LeirEdv~sson · .ti.~, r *- At~p ~':'':J ;tIl:t-) .. '~ B"g )l jE, ,. R ( HI a n k

Kune) "lL-;J:~,~Ij~lm,~,,·~. (Ron Dirr)'· ~* ;;r~~1~"· ?~T~ (Paolo Martin'e.z) 1fJ}).." 0

2'005~ t .~JIj r **~:JD~,~tl!!l1t J .f±~

.~W~~~.fi'~ ••• **~~~. Ia!' G ~ = };Itt. *- 3fU,~ J<:'fl] ~~. n liES * Ira

-+~~i~50lli1rlt3l7T~~**~~'~~1I' ~,m Q 20U9~fJl~iKHIffii~ijjIT 0

R ill ~ * * tiP IG\ ~± ~~. ~ ~§ ~.~ irtt' ~ K;Ij.

«Open Future!) (mltJl.:t*) .~* Q1±** !~jt,\~*fIlM~~1E:,.;Zm, ~~IfI~~§

~'±mr+n ... I~·.u.., ,,~ Ii2i 811 .cnl~ - .If'iB' FA ml"!~l.all ~..-'iI"-.*+'L)j::r:.I'~,WJ.!-:KRL' .~ d : .~m~lll~j~~

.~ M ~ I~ 1r¥.J ~* ("if!J -ic '. 'Si;it tf Ai ~ '. ~. ~'f~lt ~ , :m. .~ li:. ,».Jjt ~ , j~ ill!: rli')1 ;? M~~. !fli.IJJ rm.~

A~~*.M~~M~&.;~~~~fi~ .ff3 ••• : •• ~ •• ~~~.~;.

.it A iF' ~.A,"j:jJ~~ 8'9 * *:1~~, ; fJt ~"* !Jr:·m' «. ~M'~)' "ttEmfr~~ (tf··~.)1 ".~**~.,1i' 1(*

*,*~," mJAtt"'i§) ; i2~·I?ii* ,; im,7l<jlfIf

~~~ftUl1iml~HJiEl.IFtI~im~···· ,. ,.~ ~

ft£J: M!Jri fl~l ~~. tIj.:* ,* ~ JL'* ~ ~Jg. JIB. ' ~&ft •• ~~.~~'~.~~'~~m 5 ~ ( u V il n.g la b ) :ti 1Te~ B/f1~' Ii]; r finD. i:p.

tL\J t't£~a'g~*~a~.~~ .. , f3:~~fttiff~iIf :9C~lftJm5!I1J; $.ft~a8~itmJ:t~iffM (r _, *') &'3 ,iff liJ~fi:fifij*~ tij Q r i§:UI ~ ~Ii[j\ J \§,;f±~

~~iI.:e~~~'!tiT! 18~~~ff~~Jit~~fi

". ~ ,,!l:t.~IJ::Itt: Q< Ir*~GP~. ~ '1311; ;:I,~~liJI 'IL/'FJ:i._ m ¥~ ~ - ~,~ ::r.. I~ .Pl,,!iiJJX .%:..J ,R ~I J:H1 iill~ .J,..-A DC m iI=Il,-~

tplL) , na-m~a'3~j~WI1~~.~~ , ~r;Jillj~ ~jQI~i'i\f3!j.~ "~Ii~~~ft1i I( 1t:1tl::~1l.) 0

r**~~J~~~I~~-'.£. ~.~.~~9~m~~.~m~.~~ (frarnlng) ":m~1t; (prototyping) ~ ,k;l.~ ~.M.m~~M~X~ •• ~~.m3.

fI~I1J~j:tm: 1415&+, 1±.Vlt~f~~m1-1-~ (Sagres) ~-M~~~,ljr.tij~=J- I(Ohifa!ll~ D. Heurique · mLti:*i!t,'~*ft~~ljtfl#i-t) pJT~:lft l'

m.5.ft~~~~~7 •• ~~.~.~ ,. =*: " r; ~ " m ~I ~ *iZ]~1 ~:ffij Jl.m :t~~1tJi

*~" ~if?*lit)la~+t°

~f~'fJr·!ltBfg*~ ~,~~~~¥tP- 1 ii~£m-

Jj\miA.~-m1iMJm~l*n8" ~ **tp/C)t±M ..~a~ •• ~~.~~.~ ..... ~ .fi.M •• ~.~'~A~~~ •• ~. ifI~**~,?

~tll:www.lsce .. pCCUl ... e_- . .tw ' -~'!i' ~ 02.-27005858, ;t... 1

[ .~~ •• ,~,~,U 1

~~.~I~~.~~! ••• aN~~~R.~=.~

- '_:_~F-......' _:_i6,/ . ~6i RoHS 1ii~JU~HjffMj)I w ~ ~R! EuP J~~_5iiH*1J!)I

~ WE,EE tli~~~*~~BI;zJla'~~

---~ __ ~~ I • t'r~ .m}J!UI.D!ijf~i!I '!J:~~~~~I~~ffWff\tiJI

. CBM I~HM1ITi.1'~I@ ei1lt~~IIII:i)1

· CDMP A~trrJ~~AteiJlIJ1JI • i€fj ~trM_JJJiJI

· 1E'IJ_il~¥_~~JlI

. 'W'eb2.0~' eC'RMI ~~~*ft~fJ~ ~ Faceboolk *'l~~§[~~I~n:€P)I

· :I,¥l5m~~1I1t SEO-st,ep by step

~ IBP jU~at_tl~mm ,,~jlJJ~-~iljij_~)"J~IHlj\P~J)I

~~~~*nlli~B~ _~~~~~ 0l9i 1R ~tlt31rj~. '3.~ 3 ~ }I~lif;.i§' ,. ~[] ~~ ~fJJ¥

ffl,RB¥ ' ~ ~lt.11~~' tt~'iii:tet~~. 't

f-~1!i~m=f ~I[)!,TW~~.t1J(mrRf~ _~I' ~

~ ~. '.Il1itm'. *. iEiilfili.~. « ..•.•.. 1.:. "f1!:A .... '~.~.~.''''5i» .. I ''5 {~1E ~ &;t§ ~ fJi 5Z ~, ~ ii~ ~ ~:P'i:::l ~

~':fi'A2." ,±~rm~~~M*.~jllff " _~ __ II R.A.~.M,ft~§~A~m'.~m

~ ** .. 'Tl: ~~III~· ,tIT 4- ~~$ ~ .• yPM ~ ~ ~r;Ih , tfJ- ... M>", 1)(. ~.J ~ :J j:l,P ~ 1..1£. ,/ .... "'S ~ V ;""" ~ m a::. ~~. rtx.

~~~.a~~~r •• ~~m1~R~. $:,J ~17f:·~~.m .. 0

~ •• ~~8.~.fi~.*'.3a. ~.£.*ili~m •• ~.~.~~.M ~, R£n~·~.~·~:iI,~;tif!~~.fl5iJ t i\t ~:32'iB~~i:f±~' ~·~~,~,ttljt\~.~.J}J ,-9tA. .!Itml Q~?rn' 1B1iSI~~m~~ft$leii' &rro4; A.tI,~f) EM R ~i5J~~ tt '1M g~ ~ ~ j:~ tNT iI%~j,~ }!.,ffl:f±;~~~U.~~~~~~'~~' 0

Q$~ •• ~~~~~~ •• ~.*~. .r~~tt~J~.~:**~.$~~~ l:t*n~3%, ~ ~IB.~~.fifrl0!CF~~m3f~ ~~~g~.r.~Jmm •• ~m~~~~ ~. B~ (;f·'I['fliJI~,;t fl. ~I~' I 01f- J~ • 7~ .:r·l ~ J~] 11 t~ 4,;t!,

~3ll'-,'IJ'!f •. ~N ur·~t~ F.J' ~.~ *'") ,.~ ~ ~*m'i*: ~·i.i~~o

~.~ft~~.§~~~~~tt.(~.A

~.~.~A~.~~.RftI ••• fi& ,~~~f~¥~I-Ub~-m 11

1I:*"".~L~l~~ lIRIl .1 1QI-h1·~II~ l'.~ , "-~ 'lIE ~I Wlll!1,A ::f:j' I"~ n:I _MIll ·

.~(~.A.~.$) •• M~~. ~~~~.~~*JJl' JmafrI~.JM!Brl~JlIErI .~~.a~.I~.m &.£~B ~~\~l¥!1m r1}~J (equity) .. rm;IF rSfI~J

(equality) 1~1Ji.{H. g

r ~!jZ J .~ m __ .11m AtiJ\. Bt9~, JJ ' .~)E

~~~~~~~~~.~~.*~t=.A .~M.A~~&.~m~._1ft~ •• X~ r(L}3fJ' ~~~~~O;m,.&!tl! t r~~j ~

.-.A •• m~.~·ffl.~~~m~~ A,-;ti '0 ~mA~~ft~~A~)]~m59.W~

~~~'_~~.~~I~~~m~_.~rm /'\a;r;J~ ~~~.II,~, ... nm~~ ~-~~ JIJ~1~J.,I'~~ T

~J EfJm~~~o

[§]D3A3!i: 1il&JM$rl~-RWfr~~ rSJZ~ J ±~~~,~'~J~ (~~'~fi~.~ · Jt.f.2000~'_ . .:i.1l 1&-.- A. ft ~ Jl] '* A,a rb~ ~ i:l8'9.9% ; 20CU"'~ ·fi ' ~.IJ -~1p~'~75%~~A. ~ '11 ~." ¥ )1 ~iJ ~~ ~ .~ •• ~ •• ~~ttr~~J~.~~m 1.Jrtij;Q§: c

~rm · m:.~~~~n1t~ , ~\6Im~1}Bf.A., ,~ftI!~~ r ~.!jZ j t~ r~'~J J!,,,,,~~,~irltl~1

'mrt3I~,$t'~"mm r1}ljZJ et9Il'~~~$iJlm~,m l\~~I¥9~ltJjJ :,&;L' Ir~~J M.l~~ifj5lJ~ ~~m~.~~=.o~.~~.~ •• ~ ~~j\l~SI!' epfi1ij·M~I~: " ~~~*UJl!~ '-=' W~afttQ'

:t'1_UJR,_'_ 8'1:1 ", ,RlfI, '=':

tii)...,m· r~~~mt~e'l .~~- Iii,OJ ~J:1tL~ ,A~B1it~, lt~,~AE:~~ ~ •• 1' ,,1Bl~ .~o.~aw~.~~~~.~.-Bg ~.M •••• ~.~ ~~~a.a~~ $o~.~~t.~~~~.m~~ •• ~

~.~~~~-ti~aA •• ~.n!

ilt~ ¥~ ~ BJ.l:r.E ~ 1>.3 % (H:. iJtJ m ;ij"#~ ~ rill ) I~ r7f'.1±!t}f§A~J ~\~~i§l~~mAE: ~fm m~~III~li~t¥:J~Ib'j];L- ; @~ ~~ii ~£ •• ~.~.~~~m~~.~~. , _ W ~ E!J3 Er'3 jjltf;fl fI ~ lI:t I' ttfr~ 1'{8 ~\ ~~ ~ r ti ~~.J~ •• ~m~~k~~.g~ •• k'~M.m~~~a~~e.r •• J~ .'&~ •• ~~ ••• ~.~~-fi~. ~~ (4!) ~~t1ltlJ ,=&ftU9,It~Ja~~rfgl-

.~RAa&~ •• ~M~.~.A~r. la~.~ 1¥n $J Z_o

(Boulet v. Federated Co-operatlves l.td.) , ltJtMii r~]]'::fJEJ (incompertency)~, r. ~&m1'~J (poor performance) !r¥g~I' ~

JLJl0m ~~ftUI Jt,t:p-1WBII.J!" ~ ~1l m$U3;X!¥JIl*JJj~JWit~, it:E~\:iiitli r ~ Ij!~ :.~.~~ ~ j' (reasonable objective standard of performance) I' M~ =~~I

MR~>

a.~~.~m~~.~A •• ~~~~ .~ @M.~~._~~ •• ~*~?~ iI~ji\~~Ii\~ «1}:~A~~I-~51i» i~IElf! .~I~.~.~~~~@t~~.I~.

~.~~+~_M~~al+a?±~a __ j;:1~-e-fi.iG,~~'~mXx,m1l~~1- f:S. , ~*~nm~

11~;m~$ft~~~?

~~ I'Jf ~ * U ~ ~ RISkJ' ~ ;fI1$" DJ] Bj3 }E ~f&iJljlpij~3m~T'p)jlm 'I ~tiJjf~~~ -:bIn', -_ I' R'~Wf.=F~'!1)t~.~~~'~~ ~:g , ,tij]~WrJ:±\tt I ,'J§t 1§I1a'9~'iI,m ~ I' ~ J% ~lttR ? J:~~? ;&~J:JG~·?

$ J:! tt-I~~~1lJim r*J 'I wtt, - ~

itlR~~5i\~PAJlIJ~~ r*J · ~i(~~~u.lt **ml !&.~ •• ~~~HA.mm. ~~m~" -~~~~$C

~a~*ffi~A~~I·~*~~I*ru_~ ~-t)("1 J 1±i~~ ~:ll: i~P I J ~)\)(. =s -r;?( mlJlX.~ ~ xx

xi!:; ~ ~ ~ , ~!oJ .& ,j~:(±;fl. 1l~ r~11:!J )Z fi 1b ~\ 1E_i&.:(± •• r~~_j a'9.~~~'$IJIil·l'lIf .ft~.a¥~~~~~·.~~g~.tt .Ir~.m~~~~~~~~ •• T&~ ~~~~::t=~!~~~, .~itBir,efgjf~ft~ I~m~~~~mfi~.m •• ftD.~~

,nl • .'i33' iffi' ~b E3 * ,.,.-}... ~ -t-;- Y:I= ;>:- ~ 'hh ~ ~ * ij;;.j\ ~ f& ~:U: Il ~ J:E ' w' 1E ~ 1± le 1'T nt~ xx ""S 1i?< ~

~]~ !, ~ai12m~~m1j~*$Ji~5J! (1&',' ) • ffij ~1!J1"~Ita!aa){§~jttH~ ~ ~B?'**§J Ii. ")f:lm1':)3*B8M~ II

M ' " , -t.m'mIIA ,aY:2;O'110 .qttJa:',

37

It rJJ i:.;. a] a , .;}-1}~~km~Min.dy·' ~-~M-flIJW~tI1*

~lh

. _. :.rot 1iI' 0

B3C: I' Mi.n.dy.raJil;;fumii-· 7ti1" ~EJ1Eg:.·q:i*i~.n~rE\~ ®~$muz:g&'~'-'-f~J@r" -J,:g1'1f~.,·~Fj!1Htl:1\l!il:U&; ~ t). 1eJtt~teljij: 1ff.EIR~rdj "1lI!J:' Mindy~~JiS~~1iitEiijii:W~§i! -=r-.t9~mmHi-r1lrm1¥J"~ ":lE1! -fl~«iBl: -~lmfjhE.H"~, it ·mIfIf-B'tt11~.fmfmE~tm t· r ~1J( IIJ!fiHM:t:1P A" i~~:m

J:m~.z:...~:[ -ttW f!ihUrlliil·M:r~M9'uIF!H. M' d ~ ·11~~..:f:.·i.xAi J ']~. ~"C:f1';'JMll~v.:.H9x.il'l.U~· J ... ·_1n;,yI~"

••• ~I" •••••••• " M •• " ~ ~ ~ • ~ !! ~ ofl II iI I .. iii iI "" I! ii i!llii • iI iii i i R •••• , ••• I ••••• III •••• ,I •••• ,. •••• ..II ••• .II ~ •• " ~ ...... II • ! ~ ... ~ .. ~ '"' ... ~ .. I II •••

,&·i=fl~l!le t-:IB · ~1[2§~:fE1II9H~T!. • ~~Et~IJ .lrLf:KJ'tZ:,~ iU ',fUr . cIJ=riM! ~ r~e~- ·1~'~ittJj'~I*,m· Mm~7-~

.iiQ -~"'iiil".tt,-- ~ ~h,~Ii!!!;;I~~-~ ~~~IJ:T ~ffl;u;.,.lot =I·aill. Ir~ wrr.., 'v.t::~I!1J rJ~" _ill)1'<:' 'fru~ItiIfJ""!::m 1~"~ • 1::lit~ll!f!:JI,..t~·f'Bi I.!:!i!TiJII::. .;;;;1 _ -lit( 0 .IJI.I".

j1~ .' ~ Tfll]~I~l1iF!J' ~ ffl '. Milldy&;f' ~~tiMJji{~,*,· -fJtt:!mfR:-~JOOtf}as~· *~iMijjftrfi'~ !~[IJ.Mindy1:E5i!:&irJ !1~~~1!r7 ,Y8* ~ ~1iIr:~3ifMM 0

1[ill:iUfct~ •. ·fi·, Mindy.~~ 'n" 7\~,ll¥r",~.I fl=iij'~~:et ' JJ~~-Flij1'l:i~ · ilnZ:1litrnm! rd]l~ii~ u 118.~~jffti4:~.lt1~ I'

3M UVAiOOO~?t~~~~*~;m~~-m*~mffi~mft-J~$rr~~~~m~W~f1j\~ '1:E~~3Miii m:Mit~i"c,\~~, ~'5:~~.' ~J:l~"~~i&m'4ti~~.im.~'i!lt,~lEW~~~DNA~fi~J '11rl1t~ ~~ t) ~t~j!ft~~dt, h&mten~mm~ , t&!~miB~$~~7j(

r;tMi~ ~ fitlQ:" J ~~m$)1J]j(~~· ~g~A ml·mP.I:~'~m1'~~ ~ lH:9~· t.i6~~. ~J1J:\" !l-NJUi EI3.~*~~:gt5ili~gte'-J;.%~9~J!'J· ffiP"Jrro9~' ?1&ll~q~~;IJff/j(· ~fj~T~~~ 8'g Fi=l~~"

Jim~*,(lI=t=~~'J.i~lflt~ ·l!.Mrnmd.y]J!:(£~tlt~~~ ~. ~ XIiJ~~arfl~ft9~$t 0

Mrundy~7.(\ ~fled~~BI;!~]:.1(1)Wt·1>im~Yi(nu '. ~ "' ~.

~ m~~&i +-dro~;d~~~ mI Rill: m,*'gh"fft.Q. ~.7·· . ~~o rn~· ~ ~t'll~~,!lCJ' . ./J~*~ 9~,f{,l,1:t:~ 1·'&!~I)!.:!;;;;..mJ r :~I,~1vJJt_k~L~i

ij:fLt1f* c, 5f~'" f"F~ ~ :U~Ml7J<. " M:~D.dy-&--:€~miljl:~9 JJ<:;frr· r A;jt:m:ft~!~nt~~ · Pli htfjlc,~iB~m~7f:K[~~ 7j{"~3t I, :t=ff1~,~matJ~lJk~'imPl:r* OJ M.indyiii: r J:l tfJ;B:ml9HI.~mli · RI!"IIJ;r.knmitl~Ji.~~ ~ ~Z%N ~tJrr.fl1&B~.'~J:ti.r:J7.J<~ OJ, ,J 12£14~fJMindy*1t ~ ill* B~ ~cpdZ~l6:· ffij.ft~\ •• Ji~lkMJ ··'*,~1t~j(:: ~~if7cJ<.Wi~ ~ 9~' g[f~ ~ ;I,~tJ\~~ ~ r .R.roH;!W ~ BU3:&iffl1'm.~ 0 J

tloIj i iii"''' i Ii iI ii!1Ii iii. iilPIii Ii •• iI ............• J L J ,., •••••• L •••• "!'''"'I!'!!.'' F •• "!, ! 'l'fll! II ~ "III ~ ~ I! I! I ~ •• ~ ~ ~ ••

,Mindyr£fifl~~~7j(,~:.RPg " PiEb'89~r~n~ j, fi. :8 a,iIZ,f'j~]fJ. : ~"w' 1'Il:, · fFm't1/J\~~U~tif!tWml¥Jii;~,~ mt ~ ;1iR:ttiFBEIf'FW~j!r~*PJ*l8~![] ~ :!HMindy~~i ~r=iliIJt*' 93 •• :l«tE·, ~~.~!tllfW-*;~[~RlGritl£ ~ 1It:E«iJ1Sl.llJta

m ~ iii;;;;' ~<Ii;!; r'lh Lh ..... II1'i5:~ Nl. $ ~ ~ aJi -R/:.I.t -~ ..;;:,r~!l':t' Rt~ it"'" £:!::. t~ ~~_.:iB*IJ!J7"ci~/JhR,rJ:J ~ ~~~,~~~W~11Iu._~1 }~~~.~ ~J~.jlol~'

tlil1" M~ mdy!fi:!i::rr~flBi,qrLijtEI f'f:'J:' m.ilnti~ IJ'EJ1 • IfFHt1J;P:f«I~{l7'~tk~~fi§ .' JL"M~Vih~BJJ~. ~ iii:

.MT

~ ... Promotion

8Jt1tl!mH:9 ~ ~'7~jrlWg~ll&I~1IJft · iS~- r- tl~ft~*! r:kw:r faf-(;~tHJD. J' ti.IfJ r OIU ;ftI. rOffJ B1iiPWlI! ·~:!tfGfJl!lt~ O . .J M~ndy~~'Wll]~Jl::i~ ~ l:.J1Bf:r!:l~WJL\Mt~ItFi 1ID~~1'~1 i~~ '. rif,~If~~~m~:· tS~'WJlJ~J(~J:~p J:!l::tti; ~g · ~~1J~7(f.[j:iU'£:,~~. 0 JI }IJ*~~~I' .Mindy-5E~ li!Mt\--~*4'lJmm ~ ~:nl-~_I.;~'.~!J9~' £M5fClfq:

Ij~~g1}~j} li.~~2·M-:.tmfl1f¥ilil 0

MJ ndyr;g~, :~l&.IfF.iil.* ~ Jl!JDlJt6irs'~!I'IJ*Gt,W:J .m~!' ~.~ A'm,:t2f~~m.~:J.";1(l i:~~ r f±'~d 6 fJIJtl~ • Mrnndy~.Ilr~IWm~~~~iS ·:;.ret!ISj!Jliji~-e~~J1.tE, i'l fiBM; · f~~.W $t~Jlj-- it· {§i&,~~'t.n[lfnJ.~'i1r=B:tI2~

j~'tlt!frm.ag~t!i' ~ ll£IlIt ~ MiWldymy!.NiVJi1-6J~~~~~P-Ia. ft. ~ r'~ftb9Um~a-Fm~~(lJq'.fI' MeJ!W~~i¥I ~.J::ftH"rdji jR2:C:1'F=*E~ ~ tr» "jC~.mH*~'Mi1J 0 .JI

~.iF · ~mtij~.1D.. · flIJfL~f!1c~ "l'Ufj~''''fmWl~ii ag§E_tS~~!' WfllH_t r ~'fr!i J .~.~ j: mMwndy~l\ ~ El1Pp:ik.~

~7m~$,rmfl!A~ia ,j ;mI!te~m?L~~.J:W:JWI ' .R.~r.s :tE'i'rj}k_§_9;DJi! ~ itji.'trS ~fr!itE~m7" W,rCd!.r~~ "fi~ · ilMindy:r:.I1'Fii~,rl§l~llgili1liiJl~~ ~ iffii~[Ui!· RIJm~~Ik~ ~l2Ia~~ .' ~~mawaNfrwr--ijIJ ~

.~iJmumt:\ ~Bi'f - m:;;at! ·'ii~Lj7.k. .·M:5r~~l.~ fij~!~~99.g%~,rn1§~ .~~?,9. lit) if'1Wr'~il. ~ f;tiJ~

1.r2.iAA~~;;5 111 ~~ ~~1!L 5Att$J

.w.~ rfhr,-~'411l ~~.g tf.I:rm~7k~~ .lft1~Wi1i:1~~q,: J ~~. 1ft 1'PJ:4 ~*

3M UVA1000.it9rflLti:lI'~*~!m',l:1""F.m~fJ; :

~.1J~/H ol...AXil~:j:~!M/i:.!lm/*5P1l&/1'r ~ ii/.t9IJUt~iIH~ 'EJ (Tel: :Q2~26(30512) /3Mtl~, ~rd . 1i5

l~iiIIi :: OBOO~212-171 ,_J~iII:!l;!t :~ www:.13,mIPUrewate'r .. com.tw

.BIm!iDfffitl:ur'Ji 0 II. ,X ,}£ I .~ &~J ~AI~lm~1iitW~t!;b[),~ ! ~ eiffi~~2L;fi{~I¥JI fFnt~ Q (THIE ,2'1) 2f:'MitImt&. ~ Ml1l1!A.'Dm~~1 M1Rtti}lii ' .i$tB~m~15]J8!" :t±1M;~_t1 j \~_fz,*Jj] 0

~~1±1i.~'· ~,;J'~,DM. r -)E:~~.8UIB'g~)~ ! J • , _(!D~t:ltiE1Agl2. :.iI (I ft!!~~ T ~~~~tA.~~~IViJ" -~ r~J'J ~~±iID**, t ~ Pll~lc ~ =a;EJt11h~Jm ;, .&;Z! tl[!BEt'9I~{li "fiii~i¥J~~ E3 E3:cP\JllC;lI ~.~1~.-' ~~.X~.~.$,-~.~~m~o

!¥~",~A~' =ilii~U~~IElHf~D r~~E~1liJ J lrjJftD;J' ~~;r: ~.120'~mi'= .& Hi." .W~I!·~5~~. ~'T'j! f-~~,I ~lf~ l2tS],ijti[3~~m.~ rlEl~I~' ." ..• J 3111 *~:)jt: riEr!I~~BM!~'J t 7tJ!JEt(~m 1:iJ ~,~ Et'g,

1'~:;z~ e J ~~.3i]¥EAm!~.~ , ftftmJ~mJ@]ffl~,~IEEmtl'!" QI

!M~~~I *~~tt~t:H'~J:,~\~J1~:r%~1ji~~t1jm: '~1HoW1~.Why; ~U ~n='ilJtll!t~ft~~~l¥gmlitt$jfPfmf ' iI~@lIUl r~61~~~~JUM~~ 1~1lD*,~~&~Dlt ? JI rm~F r7ffl,{tJl! .' ~itllfFJ.tt~~n)t ? J .ruJl{!~~nf@~ jg. tBti~HB§if)~ir'F~~~B "~jlEt"gtllEmr~f.I ~ (~s· ·17~.1·1fIlT-\t)

II (Business-Week) MiiJiiri_ ~: A~1:t;t::\i"l

i1RletJA;1-S'JI ' iB~jf,,~p.1 ?

~~3.0~.fi~M~~UI"'·· m ~ &.~ ,,§~ ~A.;t~f~ I.tift (ClE) 1±A;f·~g . ~.~ I' ~.~ f&:m:_L~M~e'9:re~ ~ iB :*mJJl.am ' :m.l¥.Jlpg~~19~~~I~:I:tiJ.~r2!r-JHfi f>

:..i~~~A±tl~.~A;:t:l:!.~~~.Jt 0 {iE1f~~L~ " ~~iSi*~W9~ft~~faC~~ (Session C) .~J!~~F.I '1!~,rIJ·Rf3::fi·:(±Il~l~ifiJ15~' ·~~1'\:f~l~.I{Jf·mll#Ji! ,~ft~EL~~ ~tB ~~W::1Oi{~ (HP) ~.E~:lt~:mJ:t ! M1ri~mmJ~;z1~miT ~

1i8~ •. pg~:W9It1"~~~, ~~{f1F:)E.UL r21tl!:*2~' .~M.j~· ~rrft~.~· . .,.~~ (Jeff II rnm elt) ~mt ifi18~;H.Q:S:t!l.:E 1I11~ ~ tP ~~ 'I ~.- ?YJ"M fl:!!fl~~ It I1~1¥g'~~ ; 1t!!tB:~ ~ mt±: ~ .*.D~.~~~fi.U •• :~~ •• _ •• ~.~.A •• ·.~!R~£.~~A~ ,.~~ .. ~ (I {~~~~tijJiE!H'Mf'~ .~ID[]Afi~. ~

1f3'·.tIIMsll!,1"~~ ~' ~.A*±sfi~~tffM,tat~Jg&$[~. o~.litim (Crotonville) {.A«-J'1t#4'**M~ hf:.} irf~f;1J11ltl>mC8'~:I~·£al=-~tlfB'9iJlI~.IA· ~ ~~][~Et-J:mL~FHa"i\ I iffl:mpg:@! ~ (~,_, fi1!fJ .¥(~J

f:tff 13 20UUB.1O :±l r&1±: PHPIm;'Em

-h.ffl~

• "m\.i!.0l.i':r

~. -~-, ~.-. - II:~ Iii:i Ii:")l" I

II ,.,

~III: .'?'ll!;!~glO

-- 1l.4

06

tfiS 2010.04·J06 lli.~.tt 8 BP~

.

I~ • • •

. . &; ,- • I ....

_- - '. . i

01[1: - -.. __ :~

II Bf~ (Ass,ocie) !~OOi!&_, :Iffi,~\il

-" 1'- _ - -_, - i'-L.'I!'· 'iftj~"-I'·'·~2- -' n"

~ .. '.'~."., .. ' .... ;_ .•..... ' , .- """ ..... ~.. - .' ,..-----.- . -:- .. '.=--. . ' ...•... -' '- -.. .. ,- .' ." .'.

;PH~ '." - -- - -,' -',I~'1 l ..... ~ __ . ~ . 1 '.' I, I . - -. . .'. i- / , -

~""1UIi3~ .• T . 1:11- .. ·~,. _l.r. " .• 1-~l,IA~"J .... , ....• r,

:$: M a ~ «ASSOCi e~) tim~ • .I!i r 9.l:f~,8t:f§Ii¥tJl J ~dlI j ~~' •• It~~ LRm~JJ$ 0 E3*,~:SffatIBmmFlI- ~~ tIfl=L~.~~IJI~&..~i@m ti;~I&~Ie'9~~;K'~:f:.i1Js] , f-i~~U/.t~~1i~~um 0 ~tl!:miil !, --fRI1r'FJ: ~~mIIJ'~.fiij&}~3. a

rIfF~(~ 'lilJ :1~Ji8mI·f1FJ:"mfEl~8l¥!t~.BB~~~iffij= t «I~" .~;; ~ ~ .~ "$ t!i~~ iPH4:: r 1m1m'G '_. ~J ~ ~!i1ll ";fU * ' ~'5Hi m*3!t?fiJ1@,;fij IJ~ 11 "PJ.&'GDP {1i1~I!-ll.f:,iJt:) "9c!l* ")~" ~t!!J1J!mli!!J~If·mel m,j.hRJ~ ~~IIlm:.1!.lIR; 'ltlifJII*J ft~£fti:M.m* 1;:r:ft~:91'~~5J" ~I.:tt :3=~~JlIlI~21iiJ ,.~.mR~·~M~." i1i&:ft-I~~~.I~,~~~IL5:iEtm'!Ij.~IL.~.~

~ AI ~7-1\1 'fl·~ A IU=l,1i) ~f) Ei~ I1r1=.t a9 [§i ~lf~Jl i m ~iStif:~JiiljJiS{-~ ~.~'.~~~~R.~.~.~& •• ~.~~u7 •• ~~ •••• fi~' ! 7t~JI:ll=;@Im~~rPi§m)R~ai~' ~iffijtiAEtt'fi.gt1lJt! .. Ai I· 'B : '1~.~r~~rfliliGi t ~i~~~ tlil¥Jl3'a~ tt ~ili:Tm~2,i±PJ~,.f!~...t~ 1l:;r:J.E 1 it1JIlJ...~'lHt ~ /.t~~m;~~~[iE~a~t.JIii¥- ~ (~,. ,. ~~Il! af'''~)

{±~ft I11='iiJfm~~iMI...tM~Jr~ ~ ~ oOO~1n'lf~J3~1f~1E:~~ff r m. Df'~~ Jl ~ P)~~ii~IOi~t~I¥9~I; (One.» ~G~5R)E~ff-1If31 tfJ .' • .it •• r%i1l~~~J ~~.55 I' ~:aR~~~~~Ii~~ 0

'ftEll44'~:R1I~ ,.j,IM·~~nsn ~-tR~j"~ ~ ~lm.~I'+#- ,~. -T;-~±·-·~...$-..~·~n"'ftm

1.IR1 ~t]1~11""·JX~l'ml/.J ~ ~ 1£'1m.ntt ~~:Tit'''IF3i~~u;u 1::6: "5fd 0 '1:.C \I \II .m.ICI~iiWlil~~

~m, {(line.» -~1JJ~lF5-0.~.:n:I~mfl; :ti:~*[§]mlb~rm " ~I§A.m FJ i[:lI'jJD20I!J\~~I 1~~~~ 0 ~,*,~ffl~a;CSlkYI~Jtle: "IDropbo,x~Gmai[,ti' W~'I ;ffiJ1.'§~!-@f.Jliffij~ir I' j[j,Ib~ ._~)J;lm; ~1.fi5:t '«Inc.» ,*iGims ~A~~Wg~·~· m~l~~770~Jt ~ a~mISk.YlP,e';J.lJiI«'I80~J1: c Ji: •• :8; !l~~ijl€~1E~I¥J.;:t~ It, ~'t;(j!~1!tJm}j; ,··~i&A:?t, ;lI~.~~~".h ~

)m~J:g*~ (New York Ulliv,ersity) l;(~iiEm~· ~.~·m"fj (IBatia Wi€~s€nfelld) ~U~ji[ljfi~ Q .~~~ !' ~z'SifF~~ I' IJJ.!,tolRJtI",1~~§ ~@-rn~ riiJJi.J ~t5: ftIltS1~~1Jt13 EEl "R.IH~~~AlU:fift~~5E 0:.

-fli!! ~ smfl" (I nc.».~ r~tt~~;lfq~ Si9~~ 1m !ij~ Rllo ~ ~~A - B,m~'ml I~JI!;IJ It~~c r •. , j: ~ff~ lIIDh ; ~@ A I.~ie)i fi ffiJj.lfg~)f5 .. ~ ~1i ~I1FJJit ;: @frn~·-l9:at-JJt, .j!: r@l*alil- OJ (~' •• !!3!: I ~.,.~)

¥J~~' '1:H1/f'~$ - mm? ~~I «Pr'es,ident) ttWi!i$( , !-;tr fF1&A1500. (a Ill' leg ~~~J ~m' m~:a-~ti,7t-55.t ~~ ... D~l¥Jtl~ i jI '- !32~1Iet9 r~J • :(±I{~ J: r ;f.t~)Ji* .. ~~10mJ g

l3*~::g:rE_~ r~"J''8-, '-lite, A;;r;!iJ~-~24JJ\qlB ~?-$~~ I - ~tttBEi2,;m' ~,'€E "1l'~)] I ~~~ji" ~,~~~~,f&!!fl~. I' FI~H~$~~~~jl~,~~If'F i~~, ;ro~If.7Jft~~...t~~m 0 ~,"jTIj ~c~e~.~~~EttB~{"F.:~.Pjf •• J: I ,&ffif

8A};I-~-J.g&_ ;tE, ,," ' ,,:,IJJ!l1f<l7'C CI

7}~JT r5rf:1&J\1500' -, B" C..1.J:J W r~~A500.B !-;.rFJ ~ .IAefg{'F.~~r~lt~~ ~fi I {t!!~m, ~tf:t± r~:r:fI1J5!l~~9J8fdJm$J ;f.G!~Jj16% I rJ'M~fl{iSJfl~~m~, ~.JJft~I¥gIBij~ J&:gIJJ!'i1~22'% ! ~ttH.i~~~IfFmt9.tJ:a'g~*~. I)

;J\~~I~2.~W~' ~J~~~.B3C.',cp1J', 1ii¥'J¥~Bi~' ftlnt:f(.!.!¥tl.~~'i ;fUlm ~ fll~ i!j ~lt1~~ f. 8r'J ¥ID ~ F8~ ~ft ~ ~Ijr~ $I m.f43 ~ ,~~~~11= ; ili:?r- " it!! tB 11ft ~-.~M~~~._.M~.~~~.~'~*.=~.k»-~~~ •• ~* I¥JJi~. M_.,t I _,I fF>&,*~*i~ Q (g;,tt· 4~ I .'~jt}

*- M «fJ.rr £» (,.F 0 IF tun e )~ III 5 0 :0 ~1t_ ¥ ~ fU tp '. "f.jU it- ~f3 t~if ::g.~ 8 6 ~ ti n (DuPont) 0 ~"I 'lIJjf~L (EUen Kullman) 4'±~jfiJljlIE~!Z~ '8f"FfAn~~{\7,C!

J:,-1f~ff~11iF1±m ~, :± 1ISAQ:. 1!Iwr; fitlHfJ ffJ9J I £ 7 :O::~,~JEJ tt 13.~ c

l.lm!l.~~ a :l~*'~M;;t'*if~. ~ ( Kellogg bu s'i ness sch ool, Northwestern Un,hu:lrsity) I mff.Ji (GE) __ ~~J'It.~.ITm.±:· · fl. ±n1mlA20~ 0

if.!~±ft@]~1 aflit~mAa9§!m-°~,J.tm)I~~p'f-JJ!f .' ~l!iI$IJ' 1$.~ID ~iii,tI6'.~iJim ,.1i~ ~- -~;lJj~mmfL'.5)t, JlJI±l,IJl8~ .' ~~m~"tf)1<~ ; {§~~~ ~ ~Jl~1 tiP1.f!; J5 r~~~ ~ jig ; m;b a

fimte~~.=~~~Ul!m rj£'{lji .lltt1±~l!j(~'l}CJmlnE1NWli'- 'it- ~ !aif~ha)i£ ~~~¥: 2008fF ±~ii8[l_. 1;t&,'~,~S'9i1JJi 'I 1~,~1§j(4~~EG*~miB9~J3f:; lSffi£fm!:~1 *4Rt*""F~~ j ~t~:i1~.~&'P@~.M~~! iI8mf&~Jm¥jJ to

'~':$" ii • .w.:=mJ4500~,jl,I; @~tltJJ;t~fFfJU 'I ±1jJ¥,*,JS1tM2'OO.~,]C" ~1B. ~~ffl;fAA.Illl:t9~ 'I H!~dJ~~~ -I j, lb!~if rlJ:.§~~J 15rt.1iffJlffi~f1fj,~ ~m: ~ll:bf'F~jJ[lJm* · ~~~±13,tEti:1'*3.£F:~*20%,B'glfi,t&Rlt~ g Ui, ,!, ~JJ. f ft.;}} ~),

AMERICA'S, LARIBEST CORPORATIONS

FORTUNE

ff 13 20UU15.03

, -.,'

s,nlWi!R~

sltr.s,Ifl\Qm,.,tw

~*~ II fIh(r'w.~ ,-,~,-' (el; '. Collective lntelligence) a'9~~'~m.~ I" ~~~HJHfm1iB9~~: ' it&J!ff~~IBr9j1m o~M «MIT Sloan Miana,gement Rev·ew» jI~1 t1!C!~~~tT ,lj-' I ',tlitfflE,@ l['ElrJjIVl""F41IHl~9:, ~~¥MfJfm *~~1tmr~~a?' ~!I!II~~A$-fi-? jDW.m~AjCitff~? ffH+~1:f~jCit?

-jS-1~r~~1II 'I ft.;mm'1Ji1ffll FII3~J " tmGl FjHiJ (Ore,at!e);m rtRtlJ (Dec~de)~. IF~o rjlJl!:jI ~/Ji\.~jI~~~Ii~:; r~SJ ~ !~~'fM!I±l~f~~5k~~m~1J~Ut'll~ ttl:Hfl - I AI ~1iJt1ssm.pg$il.lF=~· ~,~E8~I" 1f,mW~I~~JE"

if ~*J ~~ ~Ili&.! ~11*~.~::r: ~I'~5iJJ~!l 0) ~;Zj..;l~U' ,~"~tiJifk~ ;1b2 Pl" ~ ~~I~fiIj ~ P.t* ~ ~ttl tI-~ ~I ~ • $~JE.Ii'~~ 0 iiIBJIlHI]:tB::M:rB-'{1E' " ]lUlfI j~lI ~ ~- JiI3§~~~~" m~IBrm~.*,Ji1t)E" U~&_" :flJ~ Iltil.)

JOUllhhub

YouTu'be

~.~ *m~mT-* •• ftm~~,@w~.~~~~~~.ffmA.?* :lfi:9tff .. iBt ·1',;mfi-ijf~, *l§8J:~ 11"tI::l~·· ., ... ~;z~, ;'~,Jl~1+~r~~m?

- wr· ~rrHi~IHi,m tf:ll ! Ii :.,7 m~ rrlJ A~ ~~:tjJ m~ :: 1l&,1P~ 9~~ ~ ~tJ~M:. JtI Jt,'J~ff~~;;JtB'9/~- .;G i ~~ ~I, ~1f~fftml]l~I~~~" ~ti~Ef.]jjtt*fi'-1:'

rnJ ~ , 4m " ~Ij. - ' IJ ~ tI€ _ 5~ I '=tf 1=1 ~:f@ -- ler9 il\ 1m.. • ~ ~ JtJb : ~ ¥J fil1 :9~~ ,- ~~flB,

A;:fi~' !!}~ffmA~~7f:lTtlrl~TmEZI5':;f>~ '§2J'~Afrf 0

~rr?}tJf ' ff~!lflH~1'Fm 'I IDJ.B'f~ltf'.mt - ;a:jtmi~~III~!¥ c _ ,'~~'ff ~A~tiJ., .~5~E •• ".*A{r~I§i¥f" tBW~iiMJf.&9fi~ 0' ?~iffi tHMll.l'lj~mJ~ ... ~figrr#.jA -. tt~JM5iH±~~rd:lpgl~~& - j~ ~:!fEr~U~;~,o J5JTtJl±t&.'8-~ 1J~~ i f.l~,Jltt'lIl- fJIft" lI:lrJM-~j~ --~ I' ~allt ,Jj~;;t~~~~mlf Il

~rr',«fFT~~: :~Dm1tr\E.,~ • .IJ*~!ri5~.iJ I' {§Jlt:tiOO::r:illI ~ tSff~. ~tt~ ElfJ:#ef ;X~if ~ ~--:-1$~~~ai - ;lti~~,tiI Q (""- .' I:~ l,ciL _) I

09'~30 -10:20

Windows Touch~~ -,-.::§ljl~ W ,mm1B'

M," c rosof tiH~ -- " _-" 'U'lifi~ mm~ ':

IMlh:; IrosohMRPlC~ lFta'SSS1t!Im MltEII

.~.A* - ~~MH !l9.'IJ:.!:f:E

."x •• lib" fl.,.

Ul:!O - 111:20

11 : 30 - '112 :: 201

14:30 15:.20

UkJD - H :'20

1,3:30 - '~4:2"~1

01

(

•

)

-I.Jh lED I- '. .u...,b .. ""11Si£:;rgm,l!l!i;!I;~f' ~ Iiiil ,J;:~rni=l1 '. l=Ii A.I'U!;: . .I,J nlllE!d:p~ a jiM·~

(-Et·~t'rn·Il_~ ( e'[1m~1 ~)

filA :: 5/7M_~ 1 ~3000n. I 2~5000n __ I_lS; :A2~120007t

±tfR~·{tT

Cli';';s Sm¥~1fr

J:--'M~: la'ftli

~rW:TK~i'IQlr;g;; 11'AiIR!lIM nitit

·he Future

-~)!i'"iI_mm " :ffi,1 tf1~IIjIl,B~'~'~- rB9 JiJ ~ 0

_ w, --,~;' 'fI~1 '*~,6Il'liI,j!~~1II ';

~tlt'~1lX:~~_!jIoo I 1.:11,' _:Jifj§~§ _e~~1'~ fL,la~a~~: 0

2011 O$6~ 2 BG~~rr:q:~~ , f1~t~~rg;~*IJih!S 'ii ,iif~~I5J~il ',- -E}'~ _',~ff~le~~. B~~1j ·

;- mt:t'~~:J~~I~~*~IBtJ1'fL~~-, 0

11

tfflti: /'" I~ "iii5i' !Zlt}\ ~ . :ta ~ a~~' 6.tI ~ 'I ~ 1m nff ~ ~ ~ lijlllu - , "'1':y§:a i~ t~ 'fX F,l1ei ~ 1l'!:J Ep.. tG;, ts:

- , ,

~tt~.;M.~~~.*~~~!.~~~ m,fj5(Wl~~~T·'·'···· , 1mtB~1itiB8mti~~?

omfl::f:m~~ .. 1&tf3a'9~1!i I q«~A~tt~ ~~~2~ttM.'mtt*.iB£«* ••

~\\ ,)c~+r;::; ~aa~m ~ .~ a ~~~!l:1 ;::;f;;IB 1jlLJ /1 'll- --e ""f)(j 1l)\¥.E:~1J g;e;,~ ~ .... " all:U:xE * !HI ,~J$i;Ju ~ I. -

w.w~.~m~.~fi~w~mA~.~ Jm : i~,t.;*lI~B'9IA i' i3 ~.~*~*tt!~Ji." ;r 1ft§} ,-- BIg~ ttl1" ~~~I ~~~*1&~U~i!m (I

~~ •••• ~'~~.I.~~~~.~ 1ffl~'E(F~ ffijaG\~7t;fifl. r3 2~iftnil " IL\F.F.> ~

~r~'Q

'il "-~ III m" ':t;"::_'

-c_ I :- ' II ~':,

I " .' n - , I I. ~ . • _ ,_-'-.

m;f1§1I] !¥J.~''! ' ti!~?±~JfJ:~ ~ ~~, 0

2., ,~' __ ' " ~ ' •• r"I~.f:Y:'ftJ lag,.: ~+eA,

.*1~f~~~~~~:a:.n~WJi - ,@~;M!l~1 r~F lft~O,~@WJl I' f~~~.E~I~" 1~; ~ftt, E fi~fiB~iM!Jtt; r;~~1.tl.{lt,j ~I~ I i91j~QMa_ ~," ~ - --I

~ ',~1~HljJ~!I~II,A,tt9J:;1iWIt~t:J 0

la:)r~ ~ ~-mAi.Eri" b1X,f~'~~xll ~ J.§~ft~ ~~ 1£;;r::,~, itt! A ~ "', I~ 1i 5R ~ 5n j@ ~ ~ EF9 * m I tt~J~jl~ Jr~~8fg ~h5i;; 0

3.fI&.::IIIM1fl'I I ::: J!jitl)lm{*~,~~, .. ••• ~ffM.~.m¥~.~MM~~

r ~ &. ~ii ~ ~ .f#IlJ nh ~ ~o 1+1 ~ ~- &. C k~~.n. ~ 7iC J);. ~ !IX ~ t:r ~ W\ liL J II ~ ~ i~ JiE; l...r~ ijx

4.tJJ .,U-~2,4.IJ\I.: 1!.1JI~'ml3 .. fiF'.fiI.~ .-".:.~~~~~m.~~.~~.'m Vl~ r.F ~ m ~ IE:D~ lJ I)

~~,.~~~~~~oo.~ar.~_

Fa'J · tE5i~.~atJ'm)}t~~Jt· -,-R:B'9IfF" 5~.W~@1.~ ••• ~*~~~m;~ Lr~~~l~£ r {1=.8~Fm J I m:lI~iX~jg~.· •• ~~I~:.a~~'~-~~~ff~ ~I~~a~m ' ~~'RJ~:xE~ r·~~B=ij-rd:1.J 'f§1I{ .~&A ••• ~~~~ , •••• 0

5.J!.}{, r'tllliiiJ ,it.txm: ;ffR~~B~;zWJ ~ ~~~;t~im r ii~ 113] ~ J t1JtJ!-lu4i!fU;] M ~ ~M Pl

~ ) )!;$~, lEIEi ~ 'I,' n u, R iiI!!li ~ :t;;;r. @ ~ 83' '-Jr ttR ,ltEi ......, ~

~,'I ?~~a~~Au.LI~I~~~*: ~ lff4i~1:I:~Pj!{JL,~IJ

Fff:ff-arff~,~IfFmtii MLJ3.m1~~\~:m' fYg~ ~~r.mJ~o ••• -~~~~~~M ~.t--~m~I~_AaW. I~O

16, .. -'ib~m:: rull.~c-/~\:tbml "JtlI;]~e~ ~~~~~~~HeHcm~~~~*~~ fiX IfF 0 'J'~[] ~ H9~~~lfi,Bt i ~a~~f§~CJI

, . raa,,. --=-,~Ar: ~~Am1l"' _._5!~" .~ r~l~ J e~J: ~ -**il r ~'U-I ~ 4j_~ 7tt~~HiilF'7J'~IJI*4' ~~\~~~ r~1J8Hr1= ~.J II -fJ;r::~.;§~1J]~~~ 'Ill r gJ~IJ I)

Efm§mWm: 'xi4~'. ' *' *ft~t,~~

,fJ". !- -"=- ~ -til: ~ ~!3 t.\V + 1ifi ~ ij,'Ul ~ ~'i.iirl! ,~ iIif lltlli ~ --;:rf"fi:tt:l I -rux3:i:ZS;:Ut:..~B~,~l~;t;r~ffij~

~~~~~~~~d~~e.I~.~~m JmW~ll)iI '~\~fllr;J~t!,~tlt.;1I~a 0 i;lj'~Il-' ~ •• ~a~.~ •• ~.,..~.~.~_

~~~.d~.~~·.~.~.~.mru~ ~~~ rifttJJfIrF~m:fti J ~ r .~ffA~tt.1¥J

~~DI ~ lII\/)L.J ~ 0

[I ifij'~~

. -II &hili - r Ina.111Ir lEn I

: 1,1 1\A:.I' laa: .... 'IIX J 'J\M

r'rfl9J III "

.~A.~.AA~H$DM~*1W~~

7.R'. PHIMJ.'i§' [f , r l,'[I.I~1 r:1t" ~;MJr6

fi:.J :: ~1ii.i_I r ~ j ~lR~;fI~' Jt- _-i/F

r. i!:l\ ~ ~ IM7I c &t1 r 4 ~ 8 e )... 13' ~ 1* i:IXI'

'tt/J,~ U:u'V/JIJIJ tr~ 'B7' J' IIU;cE;;;o,r;;:.J...AE r:::I·ii1':1."~

~ EI ffi: "aE" 6ri ~. ~ • "b. 7' A ~Ii! ~ n .~ ~ * ~ :.m:.l;1;:J "' I"., 7E"iiffl" 3C IJ";} §it iIT~ a m;g J "III' 1'JX )~)im,1J '!I ~ QTV~ {X .

I~~U~~~'~.Y.~~.EQ

ti~.~ •• l.oo.~~r*~~~ ~ J !' ~ ij'l' ft 1 f31.I.I 'i=l1it ttlJ' J ;M§I rDJ I~ 14: M Y\! ~~!~~.~~~ ••• ~m~~Ao.~ •• ~~.m~.-~~ •• * .~.m ~II~ ~ I ~3,~jl~~~'m::r:"&a~HNl~ 0

8. ;3< - ElllrI.t ~ l;~, r nlJlIlI J ,c _ "i 'nd ::

~.0.~~.~'~~.tt.E~Wtt~ ~'&.~m*~tt~.1~.$.~.fi~ ~~Mo~tt~a ••• ~~~_,~.~~

m.~t~~B •• ~¥ •• ~.'.~~. ~~r~fl~ r ~Jf3itB~l±\j FJi~~~ 0

••• mM8.t •• ~~_~M&~. ~I~~.~-~.Mo •• ~ •• ~k~. ~C '~~nfiJti~B'g!l.lI ,[ ~~\~51=J~" ii,--CfAY_ ~'?7.I1tLJI:: §c~'ritB'5J'~~IJJxt Q.

#&~:mfl;L~ I' ±&F{I~Ji.lt. ,- ~!.lG\~~ni i1;,El2~~1allWJlttU:1d~~I19.[§' ~1!.l[B~~' J:l~lk]')tl. ' ~fH15J~g~,~Jj~:~j!il1:l~ ~

1m (fJ-iDJ..:A ... A-' 'itL) ,ii~ Q

~m-M~ , jt~~Nr·I1~~. - pg.~ 'I ~~ I~rB'{f9t::*jlm; ,moJ&pit~@.iijPl ilr::-~~~.}lm BU'tE~~jt~.~ 1M ~ 1II ~. ~ tIj ltif± ~ liti iiJ 111 (I (*"X,l{t # m «*' §J! fI") ' .. tfJ' tl:ufi Q 4':1 I ~~-j-\t)

:f±.IIf1$~fJ]M '{i!~'~'i.l§I~iih,~.~ - ~1~.~.~~.~W~~~.9~W~* 1ft~.o

IO;OD:- - '. ~ sti ' • : l4S*~_,~R]!-~

wll,~ ~I c1±:R:~~rdl pglftl\\Z~J!~" , Q .~~ ~.-O •• ~ ••• at*. W-B* $;~M~.~~~~1~~~m~.re.~ f~li~D¥~IIIJM~JJDII'~·, 0

11 ... J!:,M •• IflFm

PR I ·lIIAnW~.:: tBlfP!!1 ~~~~&'3~ r ffij~ ~~~.~~.j~fi~.~W*'~.~. ~.~.g~* ••• ~.~M~.·~. 111. ' pg11~~1Jg r--. '~,~$:,*ff. ~~ !t\~JlAE

_'·,gll_l ·S¥.rJlU ' iii!~ ~~~<il =g::ktE,=1"('B

~liI «~~~) (Fortu ne) ,.~~,1±1'986,fl~~ {'FmJ!~.-~~m~.: r iE~SO*~-¥1ii* ~ J ~Ffj.fJ Q Ag:tfi!CF~I¥J-{u rjc*I J -~ RJ·5! . _ .QJ (Michael Fr,anzese"frfl!~10~,

~$.~~.'~~*M~~tM~~.mM .~.~ ~.~~.k~ •••• ~~~~ .:tjJ St:J ~m ~~:r£:~mi ~~, I)

~ ".~.~ •• ~~£.~w~~nti * 'I ~'iR$~.~.m~iJtft'I~·~I~'~~~~IDG 'I m~~ft.*.k~.~.o~ •• 7~~. tl~iS>, .e9~1i "~~:±L~l:~~tl~M~\~ji ~ m ~ ~51l1="* ::

1,,'fl8 . 1::J:.,.~'.,r~: ~~luet, ~~5~~.~'

~ 'ff ~ -lE" ~'r 138 m I' P)iV.l.1!Jt ~~1! ~.ft ~ ~:iE ~ . ~~ ~ ~IJ ~~)f~~ mtllJ W [2slBi~ ~ tb~ " fu~.11~*l76 0 j! . {~~a'1" :iF,~mt¥Mf:E1ilJ1W ,R '-1E!~If~f~~r:311§1,mifJ,~ :

(1) '~~~lca~JL~ 'I #t(~.~2f!%. '! ~mil M~m- '*I~it~f$jo

(.2) Jm~~UI~~~'111i ~Q1IE~~~. ~?~~m~*.~~~*~?~.m~~ WJ'~im~~U~j*J~fRJfI~~~~1& I)

(3.) JM~~UtJt¥e~0RJ '1~&~~IJB'3;f'U~ II f¥ A oSi~ tiD ~ 1iiii ~ ±~~ ~ 's ~ 1J1j~.LI::~, A .. $: $~~3~ .. ~.~a~.s •• ~~.~~. ~~~-~~1~6~Rif~,tI .. g

50 *!1!A MaV 20110

2 .• ,11 •• ,~,. 11i'J'jrIlIC".: m~Mlftjj .ffi~~~.Mft~~~~~2.~*m .. ~ ~~1tfl" tBtmi;1f~~¥1~~IiHf~m~t± O)! ' - .~s~~ •• ~~.~,.~~_.w~~

1m D '. i&i± 1~ • t:£ ~ 15 ~,.~ r:fJ1 j t\t ~ 15IT'J..~ if ~I~ ;f~ffl ~*m~ e

3, .• r'liJR9 er- . J&,eiR, : $; ff!1:f.l11±ii~jJ \~ B~ , *mjij£t±\-Jkt.tl~-¥~*~'!F-.ffi;t~ m:~~

R'thi31I:1M ~ 6b 8 ~~~~~ '·±Ui~,~i~L.8 rtn' i:J·;)IIlPJjiU3 ; ~i:r~j:.E~:;E~ JJ ~LS~~iZ;;l*Jl~ ~jJ2B~1'l( ~J i'

{mEJ2~~,~a)j'~-ho~M1t&~l.:~~~m~ti JJBr9 ~~ , :f±1m D~*~ M.H~31i1~:m ~¥tl1f31J --,~~ {f}iJ~~71'~' :t5(Jt,/FM 0

4. Ii .',.'111.: " ·11· I fI, IT, :: ~o ,m: W+-)E BkJ BJ .,mm~ ••• ~~7~fiti¥~~t~~ /f'{I; &;L . ~D~;fI~;p~I~_t_~fl1±fcJ ~ flU =f •. 1'~~~JJ'~~' -m~tB~£/J\/G\ 0 ~ ~; f~ ~I~' ~[]~,~m:~2:f:~QA" ~Gi±~~f'~~\Jft ~~~*r.w-m~~~~.f •• ~&m* tt,JjJ{ *J!II! SJj -~J "

5· , - lEi, Uft '.. II tin ~ EI ImI ~#; ~ ~ +.§!. I~ r.*- ··,-fi ~ 111.£\ ,1_ .• ' :w.;t;: i:iOO iE ~ J§ ~ I"!:liJ ~ !' , I' t=:!J 1i!ili!:.

~_MU~~.~'~~.~; •• l~_~ ~1!t~ , ~1n'5iPl~1i o~· __ 5] 5i~ , £~q~

{fflzpJf~~;(±fi; ~~J~~~'al3~" ~fft~=f~

T$~~~~*III~J:~~J*~~~~~ ~ ... I" ~ ~.~ ~~~.,..~ *' IJ':J l~ »; ~ ::J:.,I~ mel/x .C&l; IIIJ

~.§JI1m ~Jit § fJ e fJflif;f~' '(J.eil if ~ Fit) ,? *1: il:. ~JI& 0 ~g I"II~,~J

ii ~~*ff~ tt tt~~~l3cti~ ifcbd6"lItR, ~~[RXf~Mm *&l!ttF'Efg~~~D 'CI Jr!1i~ ~~'i '! fi*J$~;n~!h!{f§IAi!7J1t'~ I ac!~!jJJ&

an;: J±b W }<$ ~ r;:;'11ifij'J.h :1.'13 ~iBi 117'IJJ'DI * :;flEl.J.t _ \\ P~·I~I-lLI~I~I~IIB.HJ~ wiJX;.m.~ 0' \\ J mp ... 1.±"~l , 1'M.'f1 -

lt1(F'~~,@-~ _;fjJJj \B~$..\'+~/I):El.~~ ~,~ ~ I Siill.l~J!~n!i!ijIJA' 1'~RmAl~,W~ , ~= ~~1Eoo~~OOjl~' &ffijl!~~Si(I~-m~lttJ :

I. -- ilillffi /' I, " iiifl m: : ~[] ~ 1t1.J~QI ~ C ~ ~ ~mltijl tJ~IIRi$JI rIEml1imJ II *~tt~~' ~erj~,~I,JJ'r! 1 ~ML~ r-[~iH~/F..J 0 &;L' ~IJ

~-~m~~I~~~~~ ~_D§-~~* ~ ;E,:J JJ ,.". .... 1=1 W' 1;J:l 1~...'7U '1tI cr._, 1.lP fE:. '" .... '1"3' ~ _lL IJ;iI l"il

m~*A.~.~m~m~q •• ~rR&~. ~~'~~,.J 1~1-i1i~7JR · t;z1J~J!~~i~.7.k~rij , ~ ••• ~2~~.M~B3 .~~m~oo ~~*511:, '~jJ Q

2, .• ,felZ'lIl_ ' ~,fI 0:" _ ,.,.., r J, ",lmlt.' ,"j ,J:: ~ EI:ij ., •••• ~Q.~d~_m~7&3,~ .~~~~w~.ft~.~~.mm~1wfl ~'~*~~M~~' 0 11=~iI~ I ~'~~~-~' 1i_~ _ J5~ j ~~-~,~~ititit' -.;!, ilQ:1i:ftmrtl,l'11

M':=I=:~~ C'ta ~~ I+II~ ~!~M,==I~IIT~+a.6tI~ c ~!-1i ~"[l(,~ -r=t ~ 1!:::.Im;9~ $.~ }J~-,!R j:.I~ "1'''~'!1".:;r p-'j ~ ~IJ

mS..J' 'fj1PF~,~~an,~o

~~tl.~ •• *.a.~_ •• ~,~r.

I

rrr .. ~'EF.in:n - . a t {··8 P ~·J:.~Bt!=:l'18.'.~. ¥ rrrl 1m"

- tx..1"'t'::HH.!·iC ~J _'" ..... J};E~ Il!t1,~~-e U::I.I

13 g, r.Ei~,~ 'I J:lI~ I, 1~,~b4'~A:" B~·iifFi''''1:J ~~

,.:.:-- .. ~J ~/\.:~ WI :::rL/'~f"":tmD JI".-'- ~ r'lamtl~ill\

.¥- r i!i=i'~~ IElI ~ ~~~ , k±EBA' -'rR &.lHl-1\f#jiSJ!r'

"e IX]E'J e..:n:.IJ~ m jiiijl R J - Ji;ti:ij~ - mtl 'I':1A?t~l:.!J.:'A 'IJ;;'i; 11=0

J:L.- 3W r ~ ~ ~ ~ EI I' B- ~I=I ri.h ~ I~ I..t,.. ~II *4=- m R:£~

. LJ·~rn ~ P~"'~ ..:m J =.' mtl tr·J~.~.:.AiJ J..LV!D.ffiJL~ 1J:l!lFiIT

..g_ o:j.:~mi-t::-~'+~m-'.b. r,mllt9-lrml~ QJi y .lEL ~ n as ij"~'IiF.I: -rngl JR ~J J roil ,.1% PJffl J

3";,, I,""UMJ'-' .• ft: :: 1£~Jt~fff)5t,r ~,Jilti

~D.~~*.'.BA.~.~~~~~M .~fi~.~~~~~ •• ~.~~&~~~ ~.~o.ti •• ~~~~.m.~'~.~

I

'~U~[1 , ~A~·~~2~fr'~a!!:J~~-15'~~f3fi 7C~,' .jl'~J*A;L~ 'I ;j@Jl,1i~;!i~ ;: ,~~ n'

Ilf&~n~eti\ffff II tttttl1~ IS.lfC.'~±&~~

- i~J~g~.~1I:b.~I' ~~:iE&iffij~]tt~M: Q .~)±.~~ II ~,!UJjl~_t·f.I~i.I¥;L,. 1't20

.~.a~~~fi~.~~~~~~.~-'

I

~~J!;t9l~B},I~m~ttlJ~ ~~JJI~¥IJ. f&

I

~n M*~eQ.;~~W~2~D~~~~

_ .. _ .__ _ _ .... oJ.

~I-m ~ A ' ii ~ :;:r:~@~:~ i'( g (.$.xlf';.;W lSI (1,if A~ :fAit.» · 3ft::t ttU~i,;I 4,JI_ I *~ II )

2010~,

_-- ~ -

'2."0'110'1£1:., r ??,I iB~ -I~'~- ji£-.:_:".a··,::_-' '~""":"I~~"-" EJ ... ,~ ... 'r·- ~'~I~·[ .• ="-c'a-.:--. I.

/. . ., ~, JI" n ", I . Jla :~"Ii! I tCICIII 0 -_.' ~ II

. _ '.' ~'. ~- ..... , ...... n "'-'~'- r-'·-A."~·~" '..- ," -' " .... , , : •

ft'·· "::}B~=~ -~W_ 'B" "' II.II@, 0

Goog~e~:J3J"Ii[O_i!Sundatr Piicnaii~;~~'tr'1}fIJ;Ji~

f'H ID=tl*Jj,ARMI:i:~'_:MTtUdor Br,own~ i:t ,:;1 ~UIl:,!'~;

Im~~~~-~_.d .. ~~~~.'~~fD~,-~~~,~~,:tr--~f~. ,-,11111 I~~ "'"lIllql;J,;E,"'_ ~ J ,!I1J~:~,ml MIX, 'T . ". JIq' ,la, ~r.l1II 11~ ~ II='! .jl¥. '~ t _"'~

~~~~~~_~~~~w_mt __ ~&Mfi*~_Wfi_~**o

$illj .m~.(-)

~~:IJjJ5.~ . Jt.~~*:*

+_lrH~~ .~. :::1:. __ A.f ft 1li1!:. A.

'9:·30-11 :20

11:20-11 :30

11 :30' ... 1,2:40

~J:~4lli±~A9r ,.

~!I : ~~t W~m~f7~$!liil!le'HlfBi

.,-..'

~ .~~ ~n ill: ",.' ~:rj}:~ n~ S .¥iti

TAl TIRA,

Sundar P,ic,ha~ G,oog~e ~f;JtBMtla

Tudor Brown AIRM ,~~tltt

WD:~~f:r~

'n ~U.J&;tft1i~a1}R1

») )i5Ib~,~ : 1.~~injEiE1G - }\iI' fM~fl[!i · ~~I'BI~:g(3:JlJt¥m~i1ii~.:fi< • .fu) 2.,~_t~ ~~ tit. : httpr.:!.1www.bnextreom.tw.ledm/eloudcomputingj·jndlex.html

3.dl~mi~Ii~~~ ,~t~E .. maHJJit~ 1:11 -

»~ ±".llil*ii'~~~IbJ7g.3~;f§ 1l$!iZ.l~ ~Ofl~~I=I' ~~,jg-(02)2707 .. 06577}m326, «I(lli~f(;» bfg/J\P'§

r ;g.SF~~. ~.~.~;'- ... ;/( ... =.c1. m~r~.ii. 'fl ... *~~ttJf~.~. fi~ •. */.t'i!rg.I .. E · •. 11 .. '., • J r~ ..... 'Mt~\~~.o-. ~ ... ~ ... ~!&l'j. m II j1til ~fiPl;t.~£~~~'Bo J jj~1:j!,*,I~I4!r,s7f'.j:I&~ t ilJ\~~~~:=:f~ r~~ J ~I,?

.'i:;m~ · ~ilJ~ (Stephen Covey):(£ «~JteJjJ~~~» 1f=I.~7FIE!~{f:$T~;fElI:&f~FJT~'itlJ ~ ti

~ 1m 1 -1::1-- ~~ r l~ e ~ C:::II Eb An . v. M:fl'! .~~ =+ 81 ~ch I~I~~.§~ t±. E33 .v, 1FB!-W3'

"tg" 'I 191 /\.:F!: A oF.! mj~ ~.':.I t::I iII ~ V'!I'L)~. ':.I ;&')::li' /.11 JE~)E.~ I~ .EUllJ(~~~tlf'j ~ ~ Q

~.~~.MA.~-~~W~~a~~~ •• '~k· •• ' •• ~R~·.~~&~ ~~~~-ieA~ riU)t)]i!IIJ ; eittp~1ilA[JJ.!-J;t~*J~'$m~I~* t ~H~·;SZ ritMfi I1.J 0 ~1l~ r~g~lIJ1 ~'A! *1e/r))]t9z5.t1±I3C·~1iMAA~~~t;L ~II1IBtJlitIU~U~ .a9:~ ~ ~Jl~f~e~~it~~1~l¥9ljt"~II~~Jt* 0 &z t~~.5±{3: r~±J] IiJ I~A ~ ~ *~~ mti~atr· 1~M7t)R~. II ~.i§ ~ ~.13 MB~~~II ~mJ1!:~ a!~~~i![lIJ!~~;J \ (]I

~ilJ~tssiIJ ~ tr.~{*~t~~AMl'~lII·' m:~I~£~11~~:WI:~ rll.~~ ~ S3 J'iUj..~~J!i.

Ii ±Ji~m ~ Hi j ~11E2,~~!~~~~ s'9,f1f1 ~rrn1'~ff iii ~.I~.A5R ;;E:!tiP' l~hlb ~ ~~ltt~~~ ~ .-'11 rjIlEJ :tlz;(£~~.Ao

~ .: ._<"!:I- . •• J_' :~.'

; ', .r .... ~_, -. _. _.1 . .:; t i

~ .~ ~ . .

, ~ ;":.1:,.Il0l ,..

-.

j:' -'1' ........ (il,:'",'~ t ~' .. '1.. .;.

z : I q r . u I ;. I - ~ , .- ." .. ' . i • ~: .. - _.

,I .... J. _p _ : t~ ~.' .: 1 ~. ~~ _*. I~ ~tI I .... "":;; BJ

-, IIIItlJilllll /

ri -I;JJUlII ~ 19 c..~~ II 1!i~~~71

: i)AiiJt~~j

~. lUll

/ "

1: r 1m t)HI@[iiD J *- as: r m ~ 1m.J· ~ ~ ~- ~ III A iff1 ~hN~~.~r~2m.~.~J~.~(~~~ ~} . M~m~!IJ .~. "'-~;!j*~J ; BIIJr.:~A~~ ~r4J' ~trJP3~~nHI' :g~a$]il~:f_$iJ~A·

B rIff: ~j:5!: ~.J .~:g ff liUI~' ;f;!J {-t*f ~ mI_ tli: ~ .~ffim;z~ r12J1J~~~mjj"i'GJ · ~~~~1§2~J Jilt~ ~ Ell ~ A ~J ~ , - B !,;J~j':;F 91l HBU~ ~ .~ a

~ .m3~.~·.W~&~.h.'**~~ ~~.~'G Wft~~~~ffl2~·~m~2~.

·mBI!ll~~i;/J\· Mn!~t'11lili~"

1iir. r ~ WiB ,.J 1m: 1*' r rm 1;7] II [;Ij ~ A · ~IJ~ ~ ~ .m~·~~~~~~~Rcm~·.Aft~~~ run ~ ~:M~Ffg,mtrJfl15'~~~J$1J:M1fIDM-~·~ .Rl~J~[J {ij~I.I~~~&H~C~~ (Jf@:.-I1H}) m

.~~K~.~~~nM~2.re~~~~ffl~ it _J • ~1Hm A. !~~h:) ~ ~ r H_i1B ):n~T lltf& ~ P'iJ ' § c~ lit ~.ttI ~:*: I¥J J3 :iJ J ·ruJ {2 [i] ti ~jJ • m fJ tilL'i!t ~~~f1_U~~~ . !t1mfff.erg~1~. 1~:::r:~E3I' ifEi2 ~~~~WR •••• ~.~~m~A~*~. W~~2tr! 'lf~~iI'['Sij~lft ~

·~.OOAj;fFg'mlEi.:t@1i~lIifi ~ :fiJJ"~A.~@.gl~~~IJl7.}~3. ~ rrnEll ±:§:lIfF:ff t~·1itlli~rJ]lm fttm3~~EJ2EfJi&' . IiI 'lI~&JfI.Jl::.I· ,i.J~~~ Ii :a~.~lJJ ~

JI-u:rmeMiMiR:.£fi:ffM

r ~·B!. J. • ~ie~4itlA

~IHAtfijIJ~ ..

~=~~~~RW.M~}iIlA g; ~it···· 1J1~jj~*1Jot)t~iR m ~ME~zy;:' =emtffi.·· NRJltlJ ~n&1l1~ · ~m~~1HIUt9 ~JjJ'~~!J!~~ ,*=2.119 ~,tJ "

f 1m l] iI9 rJ.7 ; r&Z ~?i'i ..

I, iID ~ JR\ 11H!;~~ aqll=. ~jt"'l' rfi ~ag.J.E~R:~~P'1&1lI ~*'~~!~ J( , ;t"AfJl:lf;JJIa~UIIJ»:~~,tM; rH1a· JfpJ.~~R '·l!H:!ti~~'~~,· "li!'~~',

,Ma!:~iil~' iD,tttit'~~~!lMJjlli~J.II7~~ ~ ","

" "

M.:·.,a_·y ..• · ,20_ 110 ~flA

llQ: 55

r ifI:::~ ~da;;~~:;::~J~~~~~' *m~f~~1~~jJjffHA!~'@;~~~

.:i8:1I::: tt~tf:FI r~rffl£~J (mutua] fund) ,~~~rru;;-I' ~~~~qT~ai'i' &\~ji ~m~M~~~~~~~m~.~.~mw~~~~.~~.'~.Mg' •• M.'~ m1t"~m ~ jt~{fi ~~JJiI~ ~ t}] I1J~fBUJFT. '8- I ~~ ~ ~~F 6fg~Fl .. A 0 ~it .. :± m ~~ (life style) ~~,~~~§~f±-,;m ~ MJ.-:;I.jl*4~&~#Ic~t1XM'g! ~~~j}li±~p' 1ij,'f~~t~p.'ffNf~~~'~~)!1iJ Q ~Oilt-* ~I ::r::{BlmtiJ~*:i:AjJ~1'F*J~*9~ ~ tl¥ sI¥'~ ~t~~,-·ffih~-·m~F 1¥g~~2i'h$~~r=J 0

.~~mM~~~*~ •• R.&~.m~m~~nkcm~M ••• ~'M.n~ffl rJi,~~:WJ Wg,~,~; "~rr,lti~,~~'ietgT~!fm~-'II~ut~':tI~'~8iii~~)HlJJft~~

;m~'I:m ~d.' ~~~ ~ ~"'FiTA~ I~n ~ IR'I=I ,l,'"1:"' +!§. .,.Q·.:~m ~l ~~ nt'I no A- 18 ..........._ 'im EI .. "is'~ j I..- ,4:...'§'rih ~b )'[3)~ 'lI'X~ Il~ -m ~ II ~ ~ .if Vi. ~F.I ~J ~Ie, .ti;I.I,~ ~"£L~, I" '_' ~ .M. m i~~ * IJ::J' ~ ~ j, l-=- IEJlU OCAE 1Z\ ~~jitl,;1 L '_m~, ~

tttlfiif~#FA~' )(1tlma~ .. p~.

lj] .. *ftili~

~'I

IIU !IIo....--.....'

~~FI~B ~~I1'~

·.~$~~-1lIDJ§m~p t'91~~15~*~iei 0

·.~:kfaAI~~~

JJ..~~ 'I ~rtll.~~,~;t'~~.f~l.~I~I!&.~ 0

~' .. ,e ,II:R~,,': .R~ft:$}J~~,~,~~ r~f£t'JI (pattern) ft rril~J (relation) ~;:tff~

~~[lW13:mfi,J2i~,s'1r~~JI~~iJlflll~ I' ~~ttE~jS~5~.~2~fi~ME3t@.~**·~ ~ ~~tI:l -OO~.~ •• ~~.m~.~ •• ~~.~M~.~~R.~~~~a~~mMSa fi':fE:IbMt ' ·i!i!~~ m .. ~tiif~rdj ~3l§l:.~' 0

I( I 1nEIIIII_I,:: rm~.~~j ~"U1l~*.~ I' 1i!~~~III~~m,1, . 11~1*lititl!rjl~~Jll Q 1(,2:) ilK ~!~,.:: nJj~.?i~l8Ff5l.l-~,20~39Jj!,~:.R:tt ('£4~1i $-') ~I~~~m:it~:it 'iffi:lI:~ B:8kJtJliv:R~mjiIJ~e1~~'Jj~j)1r:151~~.~" ,m~.iiff~RijI~~~IJm~ ~ m~·~~~5fIJtJt ~gt~~~~,!J~±JT1fjritl,1.&tt~1~1~lIJ: ~ .mlJi!~'jlreia~ r~1Ii J JJ:JI*fT~ifiji~ 0

(3',)1i!, , III:: jJ§:~i!t~t~JI '1*·~a.~!~~~~~JJl)j' ~~x*.liIft~~1fSJifi~o ~!l:t ' ~\~I ~·.20 ~ 3'9 ~ t:r..1i J1;'~W M~.~I.m (~]~ · «~. fIl'itllJ i'it .Ii! •• f" IiJ.J jE'ilQ' ]t,ll ~. " .. ) '.L.:l.&lN,~~It:~/J\~~~.:~.~~rdj'~~W ~ ,P~~~~Da9~~~rrIJ cfiqf! 5£ lJ~lIlit~~ifjjtBlgI~ II ~~,~~F*g_gjj3z:1i~.jIj "1I~:;r:I5J~~® 0

.li~·~ilJtlsi:iJ~mft . 1§~9~·ti~9i~ ~ ~~Jl,~mt;·IjI.,ttF~~.*ElImM1!' i?lj~i~dJ~ p~20%,~'~il1A~F~JI~~~jt~~., ~p:;lilJg~.:~iI~~rl~ .. P}j~At~iI~)I~:mt,tI:l~ p-a}ft~"~Jt11Bjji¥~~IM~I~mf~~~! .~c~.~~·Mf6Fg~fflfB~· ~ (1,*~;x:A,f1I:·~ ~c

fflUUI ~"~Siit • ~JIUJ.

~

I ... .::-" ...... ~ I. ,:'. ~

'1Vii~llIea.U"JtUm ~.IiJ~~~

•• &1; ·1j!JG~ UMJiltila • ft_tf~~ &tJ~Jlrj~

ail~~i§"jJ t;z:tIE~~IiW

.~-~

•• ~II ~aiat~~11

'. ~ ~!iMII ~U~A\m!.~

.*tt'!J~tE!!1Il IA,AU

A:~%ttlrE~f!~ffo~~HJ r Mtlcf~~f~J j\ly·j.qf&tJhmHf.*'~ m~lflfffl=t~ijJr:i~" i@jf1f~l~~/~ ~'i.t(r~J~ I ~~ ~J tr lOok '~'lrl~9n%rl/~kl ] '"' I-tlff) J~'Llf~~r!U1 t H I r5IT:j~ a i{~~st~-f·f:J\n~J f-f --1"cr I" ttl '~rytJttt~r~A'~' ~J~1j~ .. fl~JZ!t·HI9Yfl]:~~I:]~t, Q

il~' il* 1b'1Il i£,~,~:~ 1* ml r OJ T$lJ Jt, (Ott il he Job I 'EI Training 'litill:~'i~~!t'WJI,~,J' .J ~~A/t±g-

lf1JD:~~8~' «~?£~1£JttWgli;f~f~3» (tfS' ra,*-"'f:i,-tA.#i-1fmti"~~;flJ 0-r+A ~ )1~tlj~*m

1§Dt~'lfj ~ O'JIT~,~~,:fI~iiA~" mll'l~A.J&j] ~m~~}ti°

mllm~" #,§,j.~e~'fi,tm,~,i§~o~I&Et31iQ'% ,; .~A~ffW.~~ •• ~~~ •• ev.~~ ~~.;~m.~~3~~R.~~U~~ •• ~~if h50%)*[]1EWg~m'~ (30%) 0 ji:lJ{~~~iI, ?~ ~ a'JT1f!~, m ~1-'1i M,m~ .~~et3 ~ ~ :A7.t $.i~,~~~Se'~~~.M~ao

rO'JTQitt=.~~~oJ ~ff.*.l1~":f1 .1fr •• ~a~~~r~~~~J~.~ •• : 2&'i2!Et3 m-,~ ~ ~~i£ ~&::\,~l3)jm r ~:~A;tJ 0

A II-'rop

,'. I' : '

__ <." '-, - ~_-I_'-~' -' I "

HJ15~~~llrJlI)Rr ~ ~M~)l.mJrmlt~tI. ' iE.&~a~1rT~~tMlI~~.EJJg r~MAJ }J~ 0 ~~WA~ •• a •• ~~.M.1~~ •• ~,~~~~'5i:

l.,~ Ir II,;" tJl,J ,·tlfl,i! Ni IIA:Mft :

I. iJ@ilmtt.ElI2JI! 11 ~ ~~A ~ .:~~QB~£itJ~1f?}Q2 t ~,~ffIAff~JJ~~5JNff~ ;

1.IIi6:m~ " M~·sW:,i¥~1II1I pg :EJkJ~ll 0

B*,j£*~1i1P]I~~A~sJgi§~·: rA.~I~A'~ ~*AmA::t 'I B~~A~.R'~~*CtJtA./t (I J ~ .fle.~~.~e~~A'.~~WM.~~ A.~~ 1 ~~Di~m:~51~~~A~ ~ ,~ffij~.;L.ttl flfi£*~~'a~tf 0

f)J. eig A..;t1'1E3 H!~' ~ {; nlfk ~ fI A. (t~;O , j!1ji

1~)! m 1~ A4W~,' .~~n: ,~lUl,~. ft *lUfift Il

.., Ell r~'~...... • '''2\.n.,Gi'tIiI!U=.']1 1~III:!t,tiMWIIUII~,~,;U ~' ~j"I=I' II,I~X,./',JJ '''1~''',111 m=J''',lfiJl~~Ii,~: J:l1Jt:,I:!I!I~~,EJ III

:t:E1ll~~~1 A,ftlKge~-~J]; ~~I~lf±~.1J!P~~ ~Ij .. ttt~Acmma'9 AI.*:tttm 0 f±~)] ~S~tB:!:. rM Ag~J ~~~JJ Q~)]~1iI¥JA,l mMrli~j~'I~~tB A.~:5D:.m:~,~~Jf)~ ; J!~l2SIA~~il~~' " i2~ d~~~m.-~~S~.A1£w~.m.M A ~ /Ff~~fF~rmm~I¥JA'~ ~.~]!Jl~.~DlnW~ ~~,~ , ~21ntfAW.~A~iffi (l

3' • lEI r I~ ~ ......,. . '5I\i"11IiI: 4M .bhi A· ~B Ic::e: Tf:, ... ~ ,_ . '2. I.J~ ,~,L.l :".1 J ';:'I';~ ~~:i(1:~II_'-':<"~' I' :iUtM ~lqliE *'! ::

R~~~ •• :~~£~2~~.~~~au~-~ ~ •• o~~.~m •• ~~~~~ ••• m, ~n •• ~2.~~~~RRB.Mo

\\.~J - ::IE·.~ft:t . fi c~_~:.)

r[B*·c~:li:~,At1·~. J1lT9~f±JI C1JT~'~'~

,~" :, WJ1ttfl

1972~~' @ *lIif (THburg):;k,· -TiasINlimba!5 •.• ~M8,Am'-::S.*G 201l06:tF:~·fiJ·-- .. ~tl.j;1J·~1E~J'3 Trust IB"V' ~ m:ae*.,.~a.IFreebit •• A. ltlI.&JI" !r!I~A~fIHi,¥ 0 ~~2(]i(M3,~.iij (MM'til~Ht'9It'4 ''» 0

WMit ,:: ~Xf.l:

,W,&; !aUI : 2(nO~1 ~20 BJ IISBN = 97,8,-4-3,34-035~,2'-'6,

(

~ti~~~~M •• ~~~.*~~o •• MAI i~~'~ (WiH) .. ~,1J (SikUO ~JJtm~ 1 )D#.~~ i:iJ~:I{~1if?3-~4.M~ 1 ~1E;;r:~a~J~WJJi\:;:

1.1C~"1,,=:1J 111I:1JII.: mf;t~.*;?::~q~iErgA

~' •• *~~~ ••• M.~~~~~~.~ VJ~EI3~.D

2", __ Il&lItJ I.' iPlfi •• :1:J :: m~m.I11F:t" ~ tt.~ •• ~I~N~.1~~.ffl •• ~ •• (coach) .1Il&:fr'Am,51' 'lit'ItJl')If@mtm .. tt

~ , ~Bt-~J!~~~ AI!~I 11=11§~Ji!~~,A.1t,erg~5 Jtf~Si'~iI.~ Q

4,. m II. B II D Z 11::1,] ::' llIt·&i ~.~ IMJI 1r A!Al1] 1()~~~51 a&RR; 0 .fla'gJJit,~~T 8~i1~If~ ea,.x-· -~d~ ••• ~MAem~~~* .il~LAJ1Sl~IIB1lL~Ui~~;O 0

tt.~A~'~~ •• ~~~~-~~.&® •• W •• QW.~.1~~.~._~§.A

:;f ~ lii~J\ftij~'Ht~'IiI1!! sltllt~HtJ}t~*:H~';; m~~~.IM.YM~~m~~~A •• ~. ~~A~t~~eft •• '.Bo •• ~~.I~ jEnlG !, M!i,~i!~gt· 0

'11=_': IJ{--lJttJ':~'-·:II:' :lIft, I . ::11, -III:

A;tjf~:~?$ 'I' ~\~tL~Rnt:Jt*x~~ " l~ ~~iii nllJ~I~.m''' ¥1JJR.Jt;, ~I~ ~1t~~~'~~1:E11'~ ~laiJi~.~.~.~.J!.~ 0 )I;IT,.Jl~'f±.~I~lm, 1}!LI fr'(! e lbitfi}im iiI_. >E.I-,.I3! 111 .. ::r: ~l mft .R~ ••• ~:X~~W8mftm.I~~~ :.9'¥~.J!:m ' ifi~Ii~!ilI ~ I' £~~ •• JJ ~hit' ~,mIfJJiftJJI~1.1~~~~¥~ 1t Q

1! {rij fre e b ~t alg Jiff ~ .el.II 1£ Aft;z P.§l J til fJl :It

~ ~ r-i![ r iii± ** B'9 ~ J -Lt!>!::1l1= A~ 3 {I~I J=:I ~Bt~Us C ;~ 1* pg !@:~I1{Rd!! Ui~1&1q:1!f4P)' m

1§·rJm·. ~1± ~L 'I if~A *~~It*,*ltr9~:it"[] IEiI ~j •• §m~~~ ••• :fi~A.~SS~. ~.~ •• ~.m,.~ •• ~ •• r**~~ CJI ~~.~ .. :~§·.1JitJ~,~mA~~1I1~ ()

3.~.~.~ •• ~J •• ~.J •••• 00 5M~etgi~~. 1 ~~~1§2tf3.~.~llInl 'i' ~~111IAlElm~

.dfi~'~OO~~m~~co~~~~.m~ ;f[l&.~~;Jj~IIA Ifa·If I' ~~F;i~ jJ 0

rr~a~2~.~afi8~~fi'~ •• ~~ .A~~ ••• m~'~.~ •• ' ••• fi~~ , ~.Ib J t;J.btll~j!l~ I' ~ A~~~I;IJ~ ~Il~li!§t:

.ifa::. ~ .. ~-. 11~;.J 0

- 1

B~~~~M~~~~*m~~~M~·~~B~~~A±~Bm~·~m~B~~~~~~

~ ~~~. ~~~~n~~~~~M~~~A±~A~~~~$O

~IDfOJ1g¥jr;'::"'1 I: .1114 •• '9Dfp]m:iiJ3f:lii~t7J'-F': .~:r!S5.RIIJ

60 *~JlA May ~010

Balanced Scorecard :

I_I-·~

- ----"~

/-;\.

I -
I
, I
I
I
I
I
- ,M~~iJJ

- ~ fl' -'iI" '··.'-"'~II:'--'-,o:.t- st r ····i!·= .~-, 1":1:".-'" -lii--

=!1I'I* : : - I., I 1"_ '.' r. =.' _ --". '. __ r _.' -.-" ."'-.', ' .....•..

, . , __ ._' I I,. _ .11 ' __ '_ 1_ ,,_ " ,-,

I

- I -
I
I I .-
I
I
I I

I
I ! \

it / IJ ri~ .• :sz_~

~1f ···1I.x I «f1tIlAJ=J'Td) ,IM.I¥ Miii /~751WJ

Ii~ / ~*1fT

"./C .. 'I

. - - -

Itt' I ,""

.,-, ••• ,~,',',','~ """,1

, ,

, -.", ",. - . ,"

.' ~

. . ~

',_,- ' .

{~~a~~_} {m ~_~~~,~~e}+{~~~ ~} o~~~ft~ ~~erre_M~~_J~rfi~ __ J~*~~,_~_.~_hM~.M

ia~ W'II,IA 0'

-

I II I

1;g fi~'ll1tiB!alm:· mlilH~3'2!:ft T~B'3¥1IUf-?lJl iGlit · !Jl:=Im tt~lIm:1'i : l.lf.IEU~~ 1J~~jilH~ ; 2.ffl'W3!l!:

EJ(g'm:tl~~Q~~,~RJIJt&:~,;fj D ~ff~iime~BJ~,II:I:" mIB1i~m'. ~ffijg1iR -I,m.'~~ ~,m ,~;if:m.WfM5!5i I, 0 ~it~~~~?}~ (Balanced Scorecard) ~~*Il~o '¥flrit",~~:t!aJi~.18 .' ;f6JffM (Robert S. Kap:lan) "*,11 .' itill (David P. Nert:o'in) 1± '«,_~:l&,

!II» -' Strategy' Map,s,) Itf! • m DJ t='~jf;,~.:~~!~1R~JlI~B'9~5i :

{_,'Dh1Ho'6f'I,Eft,. ]- JI' ...... "" I.' '.a-.-:.. --IDa~1I + I *,tdP_.- l1li111 ,"'_,ill:CIiI(UAD,', ,:: \ m,~,BA'._"" .'I¥:IIR ,f ':A:MIAI~1 "II!II! I'

r .Ri!~~,1f'~~ .. ~~MIBiflJit:~,~.1!flj ; ~n:!li$,~,§~,1iiJ ~ •• ~e~ J ~1Jl1r1=~'1±, ~,'*'

M~119l~r::J 11M- c' iifi.i~Ii~:ft~lMJ~;J(~'7t- r ,m1B3itlB~ J (Strate:gy Map) ~ r 1DJ.3t.~t~~ J (IKPI "[KeY' Performance Illilidiica'tor) " ~,7lE~.if' rrem.~Jl1lJ ,~ rOOm,itlJ ~I1'1=' ~ .~tI_' lfJ. '~5&j:mfA~T,rt.l~~,1B! 0

!JZtiJ'rr~~m1~3i~'~JI,~Ml II ~~mmmif&11f~'~1J 'Q' *iiJlti,MR:.~'Jl.I,~tliR± " m[l)m*~11=~ 1i1F~ (Operations Research) , I± I) H-Fpg~~f§I*'· 'f\,It~ r if~)j~~'fF~.W}i1G*~1I " t.Il~ffJl WiE~~rwg~qj ; 19184~m. ;(jE1B~ifij,~~:" 1f.~ 0

tti Wi~, .,.~ ±" 1~.ijf,~ft:Jittf!fiR ± ,:(± ~m; iili ~ ~:. , 'f~:It:~ ft±tt!.ft1 ' sit!: i1ii'ff ~~. p~ I' {m~ Nolan; Norton ,&: Comlp,anYla~l~:I~Sr~"':A, 0 ~~,~,~*t&.KIP'IMiGI (:l,~::,,~A,~~~'.~'Q!)' ~1# 'I R1t~Noll.an Norton lnstitute 0 tE~~ffm~tJl.H:P¥iiit7}-FiZUt!, gq'U±;lif!jZ1tJ~t7}-F-1 ,~ :( Balanced Scorecard Collaborative )~., I)

T-~~aF**~m •• ft~S~~J~~~~

.

~ , ~tiMiB#~A~ e m1l§l~~1;;~~ ~ fJ,mJ::. .L.:tItl§:e~~±_~.~Ij:ae~,~W1jJ I ~71m.*M ~ .• ~ II ~1~HI1R'iE,.flllj~**~)~HSm~'~~)] c

fiIf~~: bp ~ -~;:g~.Mmfii~~ (Analog ID ev ices) r1311*. '1 1m 11 ']"~:aJ if M '0 ~JI ~ [§1:7lt 0 •••• ~~.~~~~._r~~~~~J (Corporate Scorecard) l~fti~f1a:fiIjl· ~ ~? 11 .~Ma.~*~~~~~.~~~ •• ~.,~ ~8&1~~.~~~~mm~!~1titll I)

;fiJfi~~\r~ll~j{mW~·f.ia'9~ ~ir;}~~£W!. " ~. ~if~/J\~&m~~ .. &~;Z~ ~ ¥1ti~:ft~iI~ Y~2M~.ar •• J J.~a:~~.M

*.,,~,*~"~g:7· Ir 114_~I~[CIWj._~_· Ir

_ ._lIiPi!U,Rolm JIiII.·c_lftig i1'.·ft l' fiJl!!:!1 ~'l;jm ,..! ,.!I '. I.. ,,ua.''f!IIi'

M.mw.m •• t~a~~tttt •• ~~ •• m. ~~~~.± •• ~'~.~M~.I~~ ~etg>m'-l ' {(fBm~);.~iI~ ~ IUm.&JtB'9I~JJ •• ~.A.~~.~~~M~'.~ ••• ~~ m.1~~~.7~_~.~.'UW,~_ftW

~ ::l!§I·m.~ ~ ~. '_'_41~1i1!n~~hw'~-"-t' A~~I"~

~:~, ,] ~ l~ rAr"ff<:m.-rr~~ LtiJ:IRJ~-~--r'~ ~I ur ~·~ljl~. <0

:f:~ ~j[:;U1992ff:' jijijA~ «~tliii.~~» (Harvard Business R,evi:e:w) ,~.t±ll (3¥ftj~?}

~:U •• ~~' ~) ••• ~~1~.~-OO. ~.a~~~'~*M ••••• ~.~(*.A.

-~~~~~~. r~_~lt~ --~lllit

. B ~!!IF "F.i - ~ J 1:J ;~. T' J\ 1*JI.m. 'I I' fIfi. '1 .IT:A. ~v .:e!J "I

".M ••• E.g.IMa •• ~- ••• *.~~ •• 0mW~ •• r ••• ~M.~

~ J li'9il;t;mm-·fln{r'~·~ r .~~WJI2SJ. J

(performance drivers )~, ~Y·~DB~)"j'B. " ~5&~

~W' •• ~~I.~~aTtt~~.~ •• ~~ ~~~ •• ~gm~ •• ~~.**.§.·R~ m 1tm1.i~lIj[\t (~gp 't~.~ ~ J --.1Jl :·rejlsI1i;. ~1- Jt .. m ~ ~) Il

~m.~~m~~ •• ~~~~~-~.~ •• $~il ' IEj.\.~~J~,BJ!~:fll~'~I~ °PJ!t-··MIRIIi: ililm II n·- i!ie:.' :Z,~ J:.l.,i~UI,d, 11511 :11: "f4', ,r£:1t g ftfl .. , .' iP1fli!:ri:. '.' «~.i~;ff( Ijj\~kI» ( Thf~ Strategy-Focused Organization ) fi:IUI ..R.1i1'fS~ 10 % ~ :Jt:~il af3fJt~Jjj ±&ttLfr 0 :tQ1].~ ~Jiiii 51F~

r M~ J fi r ~q:r' J;!::ra' ~ ~'§'·ii! SUg l£ 4f~JJj.{[~ : l ... ... ·.WJI Ell ~. iJ Mil ti'UIMJlIii9 :. mil. ~ , 'B ~._: •••• 1.~%~ •• ~.y •• ~~ I' 'I!~I~ t {§.R~7%B'g.-"~I:rM (J, ,211iJ* .• a:fI!IIIN.,,:.,J;It , •• II'Br'l1 ' [II. ItIftII[A,IMJ ~ .. : 9, 1ij"~J~j 10% a'9.8.I 'I ~MtffD fi~ ~1B8JI~ I)

.3 •• 'SEm*.aSi.II,: .*$71~aj~mJ¥.~~u ~DI.m&·tgJ.l~.£m~?:lW ~

4, .rzlll1.·.Ii:ItJ!·BlfJ1!SII,:: 45%~~1}~~~~ ~M.lB3o

o20001F I' ;t-iJ iJ~ ~ iril illB 3f1lJ it?1--F ~ ~J 8fg .=*.~( ••• ~m.' ~m~~oo~ •• ~ 9~*&.~~m ••• fi~gM~~.O.~1

~_.~~&I'j ~~~M~~~_ _ __ ~_~ iiti~:~'~R7GJ,.-A~ ~':::rr:;;!lE:C::!l1 ~ ~.~ Kl' ~ ~ $.~ ii':iI:.'l¥ I~

.'~.~~~~ •••• ~.~ ••• ~.~R *e~'K~~.A~.1fi •• ~.E&m •• @].IJUI*~ II Jit~~~7iGma~~m§ •. w'It~Q·

1~.~IJ~:ft~IMJ~)$t , ~1~~~1l ' lt~'''ffi~ ••• t.~ •• ~~~~.m~~~~~.~.

~%8_~~~_.a~~~~ w.=~,·.~~ .. :~~.·

IT· .. I ... ~~'119I ~I=IJ'iEi~'~;E~~~' T,Af.lI~)J -,-00 'ij ~ :J!J' r-

=~ •• ~m1@.~~.M ••• S., ~.M

~-;Jj~ ! ~v),,~~'{tltlilA~~~.m. <) ...

I

I I

Balanced

,

5

fr~~ JIIE f&:~JJJ ~~T~'* ~=1'~U 1 0'% ; J JW,~ ~:~ ~~)~ Big ~I1' a_5%o~_~'W~_~~~h~~~_'B_~~~~~~o

.ip':EIt·~~, I( Batanced Scorecard) I~III_: I 'ftlt?' ~'iJ ,at. fBJ . ,_ ?

•• ~~~£-.' •• ~t~~~. 1¥J,:l!:~~n ' q1'~~-t~§JJ3b1~#i~fi:

;m: 'I mlt.1J~ L .. i~H!t~BlB9~1'TM:RjR e

•• fiB*~Ha*.E~ •• ~. ft:.,m.fiHfAulfllll ~,

*: aB 5T~ ~ ;it m 7f' $Jfl q I' r&, im( ~ ma~JI)m.r.» _, ~ ~ ~ · .IEfB!~Jj]~ ~j a9 .lII~7f'i~ lO%:rm?1:CJ.ra! ~ ~Ffi'AI4';m~5'%; rrn~ji,85%B'9~ 1.1 ,~, I ·~·fjMim~_W9~~l'JUljJ\

~ (I ~'~I- ~I ~'~I,.",~,-,~..htll:tl.-~ ~ 'Fill ,~, 1q;I1' lIP ~I ~ ~ ~," 'Il!~ ."oJl RI':l1 .._

..r' M: [~: ••• lilt"'-F Q'

Ba.l anc ed

Q%'.· ..... r .. >

_, - I.. '

. -

'A

-,

Ii- - 'II' fl" Iaf!!'R-':I>" - lJE- '·Ii···'-tt·9L• ~"fi' 'f'HrIl'

IL' , "_.--1,, ,I~.-_.i' '"' ':, ~I[ JI_,~,_,'1 ~l---:_- I

'- . ,,1_-_ ,.', , _. '. .1 ,,'. -" , - _ _'. ,'_1 __ I _ ' '.- . _ - -I _ _ _I,=- . '-_.

"*-.-.' ~I!rC I_I

B:Er9~~; mr.~i M~~~WJ, r ~J~, r~:1!HrnIH&J ~ ~-.fiI rrif&jimJ '! rm~FIJI~*3~tu~~tI5~ ~

.~ •• ~~~~.W1.~~ •• ~r.aJ.r.

~ a,~:mmJ .~. ;m'rrh- ~~~~~!2~l&a;&~~IJ:IiIilI1=Rm \ ~C'JWI

.i"·I,r~'..:J ~):;E,/',~~. - . .)llbrnt1~~'~L~/~Ul.~~ ~'T~ ,f.]fn1 w,r:ij

§~~~.B~~.· •• ~~mm~ •• '.~da r ~M~,.~~~m·.~.~~.~~.~a

-- - - ......... - - - .-- --- -..... - - -- - - - - - ~ ---. - .......- - - - - - - -=- ----r - ...---. _

i~

•• ~9~.mr •• ~~J* •• ~ ••• ~ •• ~~~~m4~.~

(p erspecuve) ~ Mii" .1It; '- pg i~ ))t~." ~mf@Ji\t:li~~~_,~. Q ~ &~m~~ •• ~.~.' ••• m! 1;13~~:ltitt.lq, · ~tl~~lIl·~ljft7t&~~JU}~ m •••• : •• D ••• N~.~. mtm ; fffi~~>t1ii~tt~I!f!Mit;fl a

", •••. ;'~Iltll:ag.*j 3I'M~~ • .Ii. .. :lill ••• '( •• 11:.) fJ .·It ~,tl. .~~ ••• am.~ •• ~~-e iG.l¥~r~'~J~§1tEl iI~ ~

~!_,..,.. I

~- --

'IIi tt'9"*,~~ft', _1I81L!fjlitJ1 '?' ~·ffU~c~}"Ffg.$lJ±JlIJJ7T3$7j :

1.'=i' •• ~- ·F.t6I1!II:lU!lII ('Strate.g~y M.apl) ~~ .~~ ••• - •. ~~.~.* •••• tmm. da7M~a~ft.~M~~ •• ~S._.d.~~ ~~ •• aI~.~.~ •••• ~ •••••• ~ ~m2s$ilJJD_"~®.:ni~ 0

.- 2a I~I II •• lIIjJJ, Ii rGl 1111:. 11m •• ( K. PI .~ II( e y Performan,c,e 11"rldic.at;,tu)1 i' .illLNmI3IHmCl~j~IO i ~ ~~.Iti~~m~~ • .2.-! ~AEJ...)!' r~~~I~~tJIJ r~m.MlB:$J ~IKPil ! 5}J3'IJill~ E! .. m a

.3 ~IIWI~,&·"i!=·.r, :**:"I";;j~.I· -W_-I'~II;_UI- ~ :";:~-II'ij'I- - Q 2:£ ~ -~ ~ EJ TJ ~ Hal ~ '~I _ ,_ "~~ fP- ".. !m.~,ffl1.= __ ._

iI'{~ ~ t.1!JE ~ Efg:1tJ~iUpia.~j '* ~R%m~,,~ ~. • ,m! AE ~~~~I3~,,~"~aIE." tTImiiJrr e ,~~~O I ~f!i~I ~li.7J.~lJ{KPI~· rfj.tbjj~J ~ rlliT*JlgrA;f:a~·~t . J~~M~M ••• ~.~·.~ •• I~.5.do

.1-/". '.-'=+- ":St '~- '

··iT- 1- -

1 "1: '-"_:.1 PI .. -. I'··

"nMI..t:I"I_·- "-::'.-~-'" ' •. n IIJ] ZyI,"J ~ cY. I. _·.lies,

••. ". fI- ··fI· -

, I .~ - J,.' 'L '

, . - I~ I'

,-. - I ~ - I -

' ~~,_-" -'--r', 1_.

tAMtt ~ IJ[§! .. ~OO)jtt , .. ~I .,,!U8;4 ,m~~~r1 ",m.~~JIM~[I~iin.t ~§~ 0 jE~me&!~ ~.

BfB'_- ::ItJJiJt!ffii ;; "lftfrJJJHaHDJ;if Q mtt}J?

t ' $: Jlfi!iUafj{f~gfrJ' ~~R:M1' .' ik

- ~lt:!tlEmlt*§~..: .rl}<} [ II' C -fii

-, l'}, ITr ·l!.G WI [_f- W ~~~'JI!l~ :ij

~ 3--10$:~P.J,~**n!B]· ffil'ffi:Ii!~Ht] '. mil' "'~~£f.J.

. .

W!.I: 1 f ~ I l·r ~dI!~qJf1X 1Jfhti'c ~ .. "~ '~'I tt Iju~l~ 5!_}(1

m ,': ltH.:~~m*fliJ~,if~1I::;· Mr.C'l~~IfHr::~~)j

~~ r; : ~I1ffi!.· J iii IqrnT t- [ltjll I JlJ,_~(t':JrhJllL!

'~ ; G~ ,4im:ft . f:~ ff1;~t ~ r~I'l~:1l1l~ fh; f.jHJ~!J.!:~ : _n~m~ fJ~t:riiH ,J11 mrfl:f(~~ ·r" tl:

'B ".rIa,alm ~ It. JH~[lfijtt! ~ nct , · ;j-n~~i!(m5E~J jlL ?

Itf; au ftll tfJ!l

• Uf,i:

_tHi~---'~~Ii3±tE:lIlitHII~~~ ';t:i j! .~~~~~.~ .~~.-e.~~ 20·""'" 2 5,11] ~ 1& ~ ~ I) ffij it!! Ii Ifi tfg 1M!1Jt ' ~~iBHf' '''! .lJl.~~~Q1iiJ~J$tmi& ~ ~. a'-J1W~ , ~~ftf\ .• m~iIJIE iffi~F~

~~.a~JEftB!!~~1;ts:~~~t1i ·

iI1t!~iilB8~~#js-*ft.ag1!~'WnM 'I fffl* ~tii,m~R~~MSJ!ii~ o ~m4mOO~.~m~ R •• ~~.~ •• ~; ~~3¥1ti~tft--J?ea55~~lj · fm:Jllm -'~fHB!au¥J1fr 0

. I .iIii,' [ , .. ' 'J

.. :fi~mBi& ' ~~~'~~i!~;jt~~ t4: ' PJYiimwMlff J~~~ITtih~ Q

~1jj~tj}~~~~ r '~ii'-~ J (a'Ug:nmell't) fi r ~~ J (focus) 'B"JXll* .til .U~l r.~.J ~~/G' · mtfitf*~fTJ~ffi: 0 AT.~,ljJ~IUJfl~ -at)}-F~0~ ! ;B~~) ~5Jjl~~~~ a jfflffi~ilISiiJiH~!WJ~1j[ (/~R~l) · £;Ki1~stfttiakJml1J1J ..

----~------~~----~-

..

I I I I I I I t

_- - M'" •

.'..' II

_ I','

~-------------------~

" ,~,

m

" -It

"

~ tf II HI

R)!

.,

It J

li¥8'9 _ ~J I)

~ '. itMII tp:til ~'iSJ 'El it

~1t~mm3 ~ *'2.r~aq

i':.~ 83 ~.M 6 ~.~-mr'~ z, .~ ~ IWJ vr;.:;:E 1~ ~ f.lIJI

Cf:$~I.Jf Q

~1I / Ij' it ?Iiiii' I Alison Hsu w~ji~ / «!IL:f1ijtt71-F» «MS3~/l.\~IU «_9il-.stelll»

II J lJili--1t 9- -F-'_'f!J 11-- 9'

!I I ,- II ~ , . ," L :. '._ ': . -= ,[ ;. __ , ,_ I ~ '". ..'- - -(" "

_' . '.' [ [_I .'-_ _ . ' .- ,.,

~W9 II .W@tfit '11:,.1e¥mPl§I¥g'l1 i& 'I" ll.mEji~m:1§2jf-GfilJ)j! ~t±I11JI!:MI~ I) @~]"i& III' _ ~ §!'F"I:nltJf1R III! I' tt,~.II~~I' ""~·iH~~~~KPII ~ ;t~1IJJ l ~Vl:l 0 ~Jm ~ itlJJ*i .'E'*tttljfilJJ1J 1 ~~m. "1{1t,._ ~~IBl, ' 1[r& • .d~ ~:, . Q

ff IIJ:, - ~~"aJ!itkiLtWg~~.I~fi20"_25if!1 'I 'E(~UiutMI¥g!~~~BH"dl---- -Me'gflN o!t} m§~.Af:;mfli.M1mAI ~ ;m'~,~,S3if5P1~ ~i;;JJ~:;·,. I '11,1lfaiffim5 G {El ~.~Je'!tt~1!j1iUI:::f: l5l' ~Br~J~·· it rEi', ~Tfi,*rifi' ~reU~::f'!dJ ~ .!SJT,J!;J._'1.rEfJJM3m?FftJNIij! ~

......... ---------.....,-

III 'Ii It ~'if n4t1 JIj'!JfilIIlI'IlDl "1 ~

(iijl' JI II PI ?

({lIZ . -~t~-F}) f'F~.fEl·*5J M (Robert lKalP Ia nl ~ ~ t :mtmr~· II ;::p:4#ffm 1& $IJ ft

~ ~ n i!B'~~_~,~ ~ ElI-rRri!Sr'lll-nalim 'I *"f41mi~ wa X3t:1,'IlJ1E5f;:~~,j~"w."I'I=I~I:[~;:!!iC~ ~N~iil:~

~jitt!!!ttiit:'1~~g

~ •• ~.~~~.fi9~~~ ••• "",,~,;, ;; •• ~a-'fI· r_JIMUI fi. ~ O~p §--lIQ«tTlfr' ~:f'~'5~ Il(-Rl) ~ U-P)JI ~~Atcet9ml8 ~

-'B·..t i.~IU! ,. ~iM" ~m. I It:¥~~~ ~~I~~If, ' , ~~lIml3JLfjjSt:7}-F Q

~~~I ••• *~*~m •• c.r. IB8 ··¥tEJ (SBU! strategic buslrtess

unit) ',~!fH.1ij~3L'~li&;mJli~" rrilJ3I fir .. ~ji~ii 'I .mL,~:tE.%IUR.'!9i& 1 ~t't. ~rIJiT" ~. ~ ~'j:m '\ m1§ .. ,Mi~'···· ·,·~ti~m 1I{I~J~~ I¥J ~Ib ~ ~ ~ k;m " ~. " :ljZ-fij~t7} -FtI!)Iml~tp/J\it:~ 0

Jft9l·' ~.~!UtrF.~:-'tll~:lzJ.r~J~ ~. m1&~~XG.m.~~~~~ •• ~ ~I .fJ,U:9 g~ mt~Lfi ~;~Hi-J it?} ~ I' ~,~ iiJlm MJ n~o

;(f~{i:ri::~r~~ "KIP'MlG) ~'*~j ~I 'I' P.ltt~~ Jti1J. ~ 1t}i~Hll~jUI' i£6@,PlI pqRJ7C,~!a ~ ~~ •• ~~~~~o~~A.n~~M~ ~~tr?1~'.L-;J.l>Hl~'J~.IfIt$Um " ~~8 ........ 121113 a 1}~ ~lli3, ....... 4mAji I' ~&J\--

~~II~m-~IijM-:ft-F~.@L. Q

~g;'. A~1e. I ~*,*~miiF~~5J 1-15 iiBi!1'it~;!t - * I' illh ~"/f' I . . I mI#~",~

I ftI3,~.I3.jJ I -JJiIi.a~liiJ~:I!~ilA'~IfF:ft. . ~

, I ':l .m a.; It 0. _c. Ah I~' 'd .• 'II'aa"

, ,,:-.F 1R11 ' 1 1 -.;JJf ".., AI'91 ;:c,'" -,M,"" _ di '_

t'IT ~ ~ 1± «m am~/C~ II .. ), - ~ tp rut I3}j • Iii M'±1fa"J3!t~W, -~£~{tjit7}-F~nt~ , 1.1" lfJ: ' KP'MGi±lIJiAJ$'Hi I ~1titt-:ft-F ~12:~*i91j , tB,3i.~~~HlIlt&rjlli c

J1t$1~ '~j.~ *ftg,@'3Z:~'!m: r( *B- ifmJ!;f, 1!,A>R~~"i't*, ;'f!, ,.~ut·, **t~ -~.~ .

,: ,~ , a1fi.~*t $: A Jit:tJJI tB~!t rr~IJ~7T-F ~I ~g,7J 2- ~ fflf.uE j(( at! I~ ~J!i 1m ~ KPUI~ tB

I ~,~, WI [}ifF&] ,E 'I '~~Q, ~,::f, ~ ~~HI " $: iZJ1I sE

. M*nKPI~I~ \l[1 ~~~~~fm1J~I::t'

~j.))J.Pl~i ~. ~;i:13J.Imm1iJ¥gIIlI,--" ..

~5'H!_j1E:~~IJ*±:i1: •. 1~t£J~:m/F~lj13 A~ J;;~m~ 8 A~$~~ .'

Wf~~!Ltffij r ttff.titft~ J ~~~~it-SfP~mrm!fIJ~N;rrtplrL:Alt~ .. I3i.if{- .• ,Ii. ~IJwr~~t*ifI5i~tiIlf~]iI" ~.tt~.N~~ •• ~1~**ft*±~~oo'~~.mR~.~ .tt_.r.*~~~J I

-~DJOHNN I E WALKEIREi~*~~*DI' ~'~~~ m lit11~Ultt~;ffi~tttl:ll:'ItiEF9~~ Il

1~ ~EJfHi~ ~~i"m-m~it~A~ , !life' ' W~i1! ·U~X 'Jlrr~1r J$:!1JIIJamU'~1I~flIJ~7J' ' e~1!i!~7~m .M~OO·.~OO.~ •• ~~~ ,~H.§~.~~~ •• 6'1- +~g~ ml I¥l:& -¥ ~~ · rrn ~ PJf ~,m W9"'II~~tifL~- W~ ~-UHt'9~{$ 0

~*~-;..~~~~~~ ! "mH,.HfJ~IiIUiMM±'-Htf9~:tE~

r~.J~ •••• m~~~~*~mQ~.~.'~Re ~~ i:li~~!f*~ ,. lI~ittjj£UI~JliffiB Q ,M!lrgj!;. -Ji ~ll-)t~if&m~ .3::rm~IIT'~' r ,;j<" . ':FJ1f1l1i J *~~ DJ~,* ' ~~ ~r~J~*.·.~\·R~*.m~r •• J '~£.~fi

. ~13'9 rjE~. J -.R~~1~ {I(r'g' '.rtSl-:f I ;tJ~~~IJ~mj£i ~?frf.J&*1Wfio

r +~iIT J.~,,,.:iE.e'g iff; m1!tJ:P ... ~!lf~~~ I ' ii ~p}h I~~ I~Ntt! J ~~(fm'w~Il±' ~~If.f+' · ~jfHI~ i'~ · :¥1:,~ ~.~ .•. ~~~~o~.~ •. ~~~~~M~P.A~· mJ~~ : "'~IL~:rp~~~t.J - r ~'Mt .. J ~'ij'€JJ "~~~~IR] ~ ~ mit ~'IP ro duct Sol uti ons . .L-;tbt~~~ 'j"i&I~jUI 1*. -",. JL\ ~.~~.a r.M •• W~~.'@*~*~~~OO •• ~7ti:ri~ Q J 1m~IlMmftB!1tff~~~)E £: r A desired mol that lnsplrss a better Ilivin'QI ~ J - -lI@'~;&~tilii J3. ••• &~.~~.~~~~~~~.~i~~atl~ •• ~

±iT. _ -... • ,0+, "'0 Z'm lCiI I!L. ..... 1

all ,/J ,I-J I~ CCI 11: ~J

IMT

Promotli'On

aM.' ~~.e~~.M~~'~·~£I~$.~.* m.'~.m ·«*.~ •• ·~.tl A~tt.~Mr _. SEil.il .- 7i!{f!l-~JOHNINIIIE 'W'ALlKER~SitJ I ii:t1ftl B20~ffJ

JOHNINIIE WALKIEFt ~ ftt1i - ;t.±,~rR~'tltrmM:l' · i!fiUl J :&,~1i f§1'fS) ~ II~ r E~ J ~"'± ~~,- *- r, ·

;jiJOHNNIIE WALKElRmll~.1t. I a~* r s ~rl5]mtfJ jI3 ± J • ~IJ 'i LW <t.tiBIl /f' ' ~}ji _ i {811J' i'! * ii, va ~ ~D~ft:l:fiK,ee'P W,alking ~ /FtiEl~~U\Ur-JUi$"M! i JOHNiNI~IE 'WA.lI([EIRI~ ~ m iii . • tl3t M1*1~lI # ~ iiI ' & iZSl ~m ill c~ Mli! ~ ~$~e3E I ~ff~J'- JIOHNNIU:, WA.LKEIR'iiJt~t~~r~i~~~fi§ , @~:- _ -: .±~Ii~ g. r 'I' {r~H~~~1it±~,tR 'Jlll~

.@.-~*.~.ft~.'~·.~~.H.~~~aJ

~~9~-~~B~~~~m m A~~

I'!l'I"T~J(l!.«;u\:ua.mt.:;el:illjl¥Flfut.~v if~ _ -- -- JL1!I.l1 0

". , fiI

- , -

I 1"

, -

EI3 :M'- ~ ~t ~- ~~ ,Bf $I ~ ~I _ • I ~ 7 ~~ It Q tI:I ,- ~ tf\J M~~.·~.~ •• ~~~I~ -~ .~.r~~~mJ

(1Interwe,ilIlve,d) : r ~ .. mll' - )Ji~ rcJ-nlrRHltrm • - ii~~ ttfi~.~_M~~.m.x~~~~· •••• ~~..~~.~~oJ.ili~.w~*m~~&'~&$M~.~ •• ~~~ ~.~~M.w-m.; ~.*0~ ".W~ ~ !Jj-iIj a;it- 'btJJ,* l

I~ lit. ' 1I,--1t!itjE 'I fr~~ ~;, cp I' ~ ~~J it tb - til r ti me~,@ssJ ~ tl!8;t~-fil~11E ~ ~ , ~P{lI!J~JiJ1 ~JM • tB:f: m.ff~~~,~~ •• ~~r.j~ ., ••• &.~

5-itj:ct

fiijJOHINNIE WAILIKERi!;;llJ~~ . ~Bt.J -Nfl 0 t&ro:.- ., ~ ~ \ .t4'd~ ... :a~$tl'E~ I JOHNiNIIE WAILKE'Rtli&~'f'I[i]1i~~~ ±~*.~~~.±.~n.~~*.~mt~§H ?~~ ~.~&m~7~~~~~~~~~g

m.: ~ ! lbl:~t~iJi1i:±£.Jititr.JI8l:l;~.f1liJIOHNN'IE WALKlfR ~A~JOHNIN~E 'WA.lLKIERII~" $. -li±~ r ~~~1t!!m I' ;;" _.

~B'E:~iIJfMAB9lJRIIJ " £~~E ,'lI.m~4o&' Ii~'

.±m~~~.'~~~.lliX~.~~.~. ~o •• ' I'~. ~£lJgm~ CI fffiii1®~ ~ ~ · i!1±iP:~:ig~tI:l ... ,tm~ " i .

~ft~&'3M,*D. I Rtf" .. - ~'~-¥>l11 ~ ~J.ifl' *t.ffi W'9 .IUi- ~.U~Hlm~~ .. :-[I " JI~.~fu&~Jlli\!±~~~1I ' it] :m ttl I A B'j ~ 1:.3i~ 9

,I ~ 'ft ~ ~ . IfitJ ... -=, f$1

~a~~~* ••• -Mr ~ .• J ,e~*.D~ mll+- it~~~~!i~~iITi:I~ •• · ~=ntm. "l9- ... tt fj~~.~.~S' •• ±~¥.~tttwr&*~~.J~

~~I.mB.~~.~5~\NtiA~-~·m.~w r •• ~J !.~ ~d~.~~~m_,~ •• ,~_

~--. 0 ,~lMIt±~,~tm~*-litm~ ~ AJJ.,~§1±- ~itJ!~-%} i'£.tB· 1~ljl" 'tBJf~ff~,It$'~~~- . Q

mJl r!j ". '~.n~J'OHiNNIIE WAILKIElRiI$lI -.i«S.J '

~m.~~.~.~~m~ •• ~- ~.~& .Aft~. ~ ! '" ftbfjJOHNNllE WALKER1iT£~B\J~iI ~

W~ ~ :t± r 1i1~ '~.~J ~m~IJJ.$IJ~;r:raJr.mljf~ Ii •• M •• M3_~t*~~.±5~~~ •• &"~' .§.mmJOHNN'IE WALKER,~J:i&iU:~- I VJf~Uif~~~M~ - • JOIHN!NIIE WALKERS~* r K.,eelP Wa,lkingl J ~m' 'pfi1'±"

m, r Ji~'·5[1_,J I '!fJ\ rmuu, ·51B:J . JOHINNIE WAUKEIR$1l! fr. ~*lmBt ~ It) Rj ~.J:. ~ ~'5fjij Ii. '-' ± ~~ , ... ~~ ~D~MR®l]~rl±j~(tg~t5 ~ '113 ,-Ii~-'D1!fl ~ jl! i ~7Ji'·lII~~1'_/J\ '~H~ I· ~~fi: · r - _ IJ\/J\

,If 11!iI.~;r:m ~~, ~ !¥J1*'1't ! J tE~ IBAJ 0 HiNI IN I IE WALKER~'" m ii±~tl iii! .. ?i rlIttE_ts,:tlf:/fI ~ " M.iB~40~J.!J.J: . :f~fjl,*~iX±~ · i1!J.fIlI±\~It-iW. ~~~ Dli, I ~.~'~" I8!qJ ~ ~~Wa taste for the maljority' " ~~-'r~j.m :a9~U!& r~~ ~ J

1:18&%lErc~~~ r 1'F6li J ,,'-t~iUOHNNIIE WALKEIR~~ --~ - mt±~ I f-j~i1I~' . m7ff~], !:~~'- it ~

..

'~~oo~~~~~_~~tt~~*~

~~lJilr~'~8~~I~,~~ ~~~J{tm

-'~~~Mm~~~~ ~~~ ~'~~W __ l~_w_*~_mO

r ~:rm e i!.~ m JikE!1i3 ~ ~:a: l~~' 1M! ~, ~,§ 00 S "Oili. W :;!!;;:h ~I )..3:. ~iJl I A i:l:7i ~ 1E:,~ ~1 '6 ~ IIItf sc: I ~:J ~''1/~ 3m. ....... T.1\i

(Ba~anced Scorecard ·Ii ifiiBSC) I ,/.t~iUJ!IEi5Jk~M~' L 3l!:t, r~' & ~ I~ ~§j18h ,l£,~ ~A!ft ~".lt~, '~fi~' ~~&§*~.~ ••• ft.kfi~~~.-m.I ·1f5~~~!t~e~{f$ "' B~&lffm&m~ 0'

ABC, IIg ,II, II :ian ~.' IBIlLn':;;P; 'til

OO.~2.~.~~~~r~.J ~~~~~_ Fftfi[§J1986:tF I lJtl&mH~.fi1~.*~t~J±~ , ~' fljilj El3l1ia · ~fi'M (Robert Kaplan ) ~m&. Ji .' ~1a (Robin Ccoper ) P!fmtfl " 'f*tt~~ ~~Rlt.*~¥I~f.JI r fF*~~~~$uN J (A'cti,vity-

1±~ffWkR,,~,~~g r AA~~'$'~ ,J (do right things) 0

m~AIBC ' 1E:~~Hf.m:.5mifi~~¥.Pi',~~'~ (~. *·~*ti:tt~, i.2t '. ft. '·I~ili· $fi~J!~') i:G:~t!t€~r~],tJkJl 11=:*. ' .fnt MtJ ji~ (ftAt1t1t if4 Q ) {1R r ~~itl [2S] J '::]T'ft! ~§.~.k~~~r~ •• ~J~~fU~*.~

( *. M,~ 'i~ 119.4 ~u Jil, Jll.~. -#- P ) J:' 3l ffij~t.ltb %!j1

::8:. ILl ~l§i!i'~~ m M ~T'!2E ~iJ ~p-e-~R ~ .. :JI),~/f' 1:1

~~~~~~I\J~~r~~ ~~~t~61,j~ B:;f , ~I ~ t::, "'f'ft.vA m n I '19 ~ JI ~rnpHn::;· I ~ IJ ,;e:.YA !:liP

M~~~~.~E~~M~~~r~.JR ••• ~1~OO 0

~im' ~ t:£$.ABC - 1.~iifF~20~~* ! ~~~,~f~ Et3 tl~ ~ .. ~ .11Ic :tE:~1±'~J\AB C $~ m:fi: J VJl'¥ !i':f±ABC ~~~~E! '~~iI:~tf~~$:&~t!J~~ilm ~ ~H~P~~* ~j&itlHi1mABC,Jim~~~JI~I11= 'I ~Hll*i;f~ t8

~M~~6 J8S~~~~~~_m ~~_IEI\I ~~.~ ~ J'J I~J " "1,- :~3C~r;"tl:W'~ :::tt.T ~~ , 61~~R I ; vA

. . - -"

.(;!b;~~, +*mm~n~ A' 'BC··l;Ii:;.allFB;:r\h~~ .ffi!!k .. '~. ,g, ~ ~ PJtiT·~ I. -# ~ iiR ~ f·· I' m~lii ci'j 1£:~ ~ -1!lJ ..mn~\~. Q JJ:1',.

*~ •• ~m~~~ •• ~*.~~.~.ff' AS.C~~~1iJ .. m:.~~~~lftG t -ttl~~ji~*o~1]

1'9'9,2:~fiMJf~ EI3;fPJ'lfM·~*'~· · '~m (David P. N,o rton) iF~~m!}jII~!3¥ij'~;t~ I, ::ttf! ~m5.itJ' l2t5I.lm~~EA r~~11 ,~

r BSC~~'ii~fttJ&r:tg~~;L~;:(±M; ~ E~~jJX k.~~~.t~~~mkm~ •• ' •• ~m~ iiWI:fi&AB,C! J ~i:j£~~ tfji 1J1t:ii1i!'. _111ft:!:

- -.11 ~ IB5': .:2.11. - ',III' ';. "''. ; 1Jr:&t'_

"" I'OO,i!5ll" BS'Gld'iij'I-._,fII1H-1'7'.rs cllr'lJ:fFlt

Jt,tI! 'Iii :.:fi fiji ." ,: "ill"., .. r'~:~ ·'fllI :. :IUIU!I: "iii. "'M,:ff'ilJ.~ ',~I- ~'JlI, ..I (:t~'I(1W Ill] ) 0

~~~.~1~.~.~.A ••• ff.W~l ~ ~a~Jt~f~~JI fli~ m:erg ~ ~ ! 118m ~~l.liif~I AU~~~~~1 •• ~ ••• ~.~.~ •• Q 18 m.IBs,C~5 ~. ~ oo.15JV)J~'~~,f~ i~~a 0

.~~ml~~.~ •• i.n.r.*~.J ~~, ~pJPlm;liAB,C~~ J )fi~imtttJ:L~;*JaIii~ ~~.~1.ff~.~a.;ti~_~~ •• r. Tt,~~~WJ ~ tB~l)tm-w~6cr (f\".&)~~ 1fMlJmffiB:,~$' () r BSC~lII~II&9*.~ , i[JL.:.{

~3.~~~M.~~.~' •• ~*tt~~~. W'$~JJ[~tt~~~~ltlff3 'I J ~:;:~~ ~

~' •• ~~~ •• ~~*1.~~B •• W~ rg~1~JflII3~*'rgll~Mll.J i ~~~B'g{f$ "'

MR "' {Ita "' ~~, "' BSC "' ~imIfl~lJIffBt~·*~ ~ (,PAABCJ;.f~>~) :~I~-g , jfij~11IAB'9~®fJ~1±M

.~.~ ••• TMr.~ttn~ •• ~~~~~ m ' ~~~~)l.m,fi 11

:'_~_ ~~_,lJlfi il" .'1 'If'F

~.~=.&.H~'~~ft~~-~ •• Dm

- - -

if 1ti " ,na .. «Q'fS ~ :~'IB§

~, -.

~;qj,t4IT~t~f 1

, ,

I

r

I

""

r ••••• mti~.~tW*RM~r~~~ Bt~LJ! J1 ~ fflJ~F Dr Ja~ r~I~et9I~ ~ 'J~ li:~tH;U M • " :j£~~IJ~:f±JtIB(g~a.~~.~)lfat~ 1 ~B~ I~~~tJl1'tfl-1ffi •. ~~,,~ 1 ~q,~·jlI~II,ttl~r~~B, iiM~' ~~~AJ~ ,*&tg*i[~tg.~ 0

tBSC&9~-1~1J!I!twW-~~fiI~ ',IEamVJJI 1m_t3llbr~i •. Cl

~BSCW9~M*~ .~ II ~ft~m~iMJ~:lE~a'9 A:;t " ~'m~$EW#J3~t2:1~!' A::t~}JIJJ .. ~~ ;m1'Ft':§:,a'9~:.m~Mf '! ~lcJ:'1'If~~'I~#J3lalJti~ J

~ 15J!U~ 1~:rE~ pg ms I' ~ _tli.~M P'g ft~·mt~m iiJij

~~m •• ~~ •• ~~&e.~.~.aD3 fjj .. ,M~m1 ~ I~ ~ 0 S3l1t iijJ~. 'I IBSC~1!~tillt~

.iii~uL;tllli~ JIJ e'9 ~~lIi5IIH~ 0

~.~ ••• ~.~~ ••• *,.~.~~. 51iJW 1 Xmf4JBSCa~~"1i.EI±I~Iz~~ 0

r ~W!BSC ~, :it~f't~tJtl:lU~1~1~.-lJl~&rR

~.~.~~.~ ( •• 7* •• '~~*.~ ~1~~~ ••• ~A~.mqOO~~ •••• ~

~.WB*~~.tJ.~~-fiMW7~C •• .~ •• ~~m.1&~.T.~~~r~~~

*¥ff~t~,Jc - ~ f±~' _

•• .1:;,:6

I~' .

I-

I -

rrl:b ' ~u~~ r D~_ J -~~~SjZltJ~t ?t-tsrt.n§i3 @ 0

....

t

*±~±ffij

il'* .. ~~.m

~: r~.~J:~. f~:. 11. i~JW ". !t. ~nm· :.'.~ ... ~~.AiliI r. _ ~ ri§,-et/~fi w1~~1~ .J B~ ! f~~~~~~*"

~. !I It~fiw1Joo~1 rw J ? ~a~~ff~~dtlMr~a .~~.&~~~1~~.~-~m~o

~.~m.'.~.~ •• ~~1~.~~.~ ~~'AIB~~~~&.~-.o.~.mr • •• I.~.~Jq~~ft~.@~~~~~m'

~·.~~·AEI,'cf.:~~~;m3~' ~:MII ~B C! ~mR,7Cru;lt,~ 1:::::::1 1J'-~,.:i::3:."e'" r: 're1~,

1990~H~ ~ ~,~*. (Ha rva rd Un i vie rslty ) ~m.1a ., ~'.M "Robert Kaplan) *1J=~tt KPMG"iT JlliJJ~.;fM.ffAmir~' atJ*,m .' ·~iI. (David Niorton) ~fr~ljHiJl~ir - '~tltal1E:~ff.~fti mhim~.1_i.~1tR~ Q

Stf ! f&1r'f~~jJ-1I!1~;L5'~~kJ~m: :Ji~iE: •• ?*.~~.~ •• ~m,.m~ •• ~~ ~,~;L5'r' ~tr~.3'&m~l8,m:E:~~ ~

r •• ~~.'~~.d~.~~$~~.;@ .1~ ••••• ~_.IBm~~~~ff.' ftIJ~J! rn'liUJtI.J -~~~ r:!jZ1iTit7}~,J ~~ @1J&*.~¥.m~.~M ••••• ~ • • Q

~.Mm •• ~~~~m~ •• 1Rn( •• ~ 51-F » (The Balanced Sco recard ) ._ .!' .;N;1R. ~.~~~~e1 •• 7 •• ~~~~~m •• ~ t.±;~~IB3'ft·~AA1Tit1 (Translating Strategy into Action ) '?JF!p~~Ae.~Ii:·~m~~.iJj~j·~

r~~.J' !ti r ffllS· J $~Jm* f)

fIj_fl'.!~· _iii, _:,q- 'I j IH6 III ~~~J!~lm~H r~:fEf~'~ . ..1 ~ ril~~~J ;Z rB,~rg~ 0

.tt~IJ~, !, ,~"~1¥9 ft·Jj_fIl BU (Ag18 ncyTheory ) .:E.~ ~ 1E::~: r ±I.IA. J (;b: JJl Jil,) ~""~,)Ej:i* !I *

~ir51i::. r f-tt£AJ I( -flu.'_ ,~~A.) Et3~tt~~ 0 ~~t.~ •• g •• ~&~W.I.~fiM~m .~~.£8~ •• ,~~rM •• ftJ.£-.

~.,fI*H 0

#J3!.n~~,~~;mfiI.ltfffi (Expectancy Theory) ~W

@m ~II188~~~ ~._~r~~_ . lFX ii>t. 'j;L '''I''ll~ 1\EJ..:3:..lI:,I tr~ ~, ;e&m ~ ir ' ~ ~ lJa .J ,~

1m,1r'.~' .. ~JJjJf:£m ( 'l'Ji!]~!l1Jh ~-til~iJ)1 ... ~ •• (~ ••• a~.~~) , •••• (*~ •• A. ~~.)~I~.~.(.a~~.)~~~~.~.

tfl~_tl:UI~Jr~~'fT~ 0

~~1~.~.~W2~.~.~~.~~.0 ~~~M*A •• 7 ••• ~.~;&~.~.'

l~ IE I \J "§". ~ ilm w_+n :tg FS:' , ~tm ~.18 =rn ~ -H6. ~E13 A 'J..-A ~ W 1X ~:7.:I- .I.J "[3: r.x, " tl\R.)f,X~ ~if~ ~,1I3(il,iJ;j, ~

~~u~ 111 <¥. 0 e RU.ei.I I:iJfree~~~jI~~1 ~ 1:J l~t~[1j ~ " fit ~:/f::,{I~~I,;;r:~~ ( mJ~,.A.~=Ftt) ~ ~1~tB~#fl .~~(*a~.$~.) 0 r~~@M,.~am ~ •• ~. «~~~~.Rm.M'Jli.~. ilJa

raa~12DOO~ r~~J W r~m&JI I~~ree* ' ~±~ .M.~ ••••• ~~.1~.~Wft.~r~

~mJ ~~~.-~ •• 'fr.~.n •• ~.~ m.~tm~ft.~ •• ~~~m.~.*~M& .I.~.~.~~.~om~~¥~~~._.G

$~LjllI r ~.At J Q 1±'HT~11;tftm§~f)]M' ~&:;\,~n.~'F~~~ ; ~I]J! I· i*i£~:t±~~~I~UJ~

r~*~a J::-~~~~ ~s~s~m~B~~rn J~"i' ... t~111'ff- J ,- l~')' I j'j 1 'T-X: I 7Jj.)f~ ~<I~ 111::! .~~ ':fil,.. "7:1 ~~

r &Jl1t J Brgm~~m.'fffl~ Q

4t11 ·1],11:11' 1111_ .- IrU'RJ atJ~ __ : tl.~rnw,~.~.~m: I.'.OO~~~

~uam*~~~T~ ~~~rw~ ~fr~ ~WJ m'=r«~.AA..I':~':J'rl' IEi'J ' .!f)il,1:±tJ'~¥1~ J :. -t:;~_~"F3

Ma'B#'~~~w~.a~.m4~.m1~~ ~~~4.~M1~~flMamC~ •• :

l1l 9+'. " dt::llNi'_~ms •. Tj[i;l,_±_A~_1el~~'mI:r~ JI!."'~ :mVS . .,~ ,R'"llmlRf'!:ll T.J ., ~ :zI;'1E.*; 1=1 7M!I m~~ ~

m~'~~~M& •• *.~ ••• ~~.o~

~~~ ••• ~~.R*mH~~~~m.m~· ~7tD~5~aLl$~m'~·fil1J·~~t _;, I J).*J!,~_t -fiMit~'/.t·~~J.&~ ~ ~',~~ ~E,~jlIl Ei ttf1~~~ •• ~~~&.QM ••• k~W •• _.m,w ~~,Jl,~ 0

2:.Ii,lIIvs.,-_·,IIIMJlP{I: :: ~~B~:tI.!I ~fi [R]~lij I ~F~~~m~,JW~fi~Jm Q .~~~~ , :1E~:(£~~'J ~3ma.W2.·mm~.~*~Ma.*.~ . 1B~~. ~ i8fiJm*4i:I' ~~1MI~.~--e~,*,SI!*'U '~ II l~UH:;'1'~iiffi 0

31.H,mvli. .,.IidM:i!rn'ip:1I :~: 1!§"jJ1E~~~

~ jail 1ft;;tt ~~ IJ ft~ II ' ~~ m~~IUji*5fU iii 0 ~fffi " ~rI;~.fiil~ riJ~~ t tt &E,~.t~t1il~ II ~ ~@~~~~A*.;~~~ •• &.I •• m~ ~_.I~ua.~~~.t.I~.±.~.~

11!M$m~B~!f.f~~mH [I

,4, ,,'II: 9t:: v's.lifl:m tI [MJ .' Ii :: J~B tR ~ J: B'5J IR ¥

~ B r~""·~ 'i:b 4ifiIi' 8 a Ci :ffl ~(;!! .im: m IlJ ~ ~Rr;; ...: El r'1b ~IP7E ~~:fB ~~ J ~ J:Eji?£ 1J1t:J, Ij'W IlIX~jj =, ~ »c: ~h Ilvlll'~

E~o&~,~ •• mB.$.m&~r.~m

_ml~*M.~~_~~~ ~~~Dm~~ 1~ J '117 ~ ~Q 1.:1: m _ ~ .~I!.djllX -1:?j~jf. ~ 5fii -I.lnf ~ IFlJ JIY'L 2t JL:I)t,:illt J;)(.

.~m~~~~~m~Mak~~.Q

tIl~1~~ , *. '5iIl.;W~IH~~~m g ~~(.~~~~)- ••• ~ •• ~~1~.

w~~ Muw~£t~~M~.~ ~~~ __ ~~

Ijftha I~ , h511 Tl~~ _ -.JJ' II"'- ~':n.l!!!!.:'a ' .iB oc1E:* ~_ J.±_~

~.l:X&:b[l~~m&~a~@ltiYi!.1! Q .J

.a ••• w~«~.~~~~~~ •• W~& •• A.~.&~~~~,.~me&.~ •• ~

_IM~A T~~m ~-~-~~~.~[--~ ~ 0 ~1.llX vs .,"'(' IEiJ ra,~ '~ y;( ~1:!il.:l~t:;j:!3 i~,1 W~~m:i

May ~01 0 RJlA 75

A ways 0

(_~~ft)m2002~~* _~w~~_~~,w_m~aw,~_,~~~m_'8M~ ~iiiriat~~',~~ ~111r1?J1~ti&1E*1±~mmW}ei6tJm,~g~'~lfl II ~,~~WI[}1JM'0ItA~,5Ifr:eiJ*'f ~~fPlJWR~ 0 201IO,!¢ I' 1Ti&~m~_W «1i1\''rB~'1t» I' M"'~~1E:',~ ,~r~'7J_~;re_Hi ; ~~I

+J'~"+-h~~ I :r _I 3B:/'O /j U;.>U1TI •

~ti~g,91~5F.J 19~M' m> IU-"~~ r )!tJ,~J11f Allw,a,'y:s, ON ,! -20'1 OfF~ffl::~Jmt1m±l J 'M ~'~'EBlmi~d511J j 1£~iI&mJjimtlBr'~~ ~ .. ~~~,~mA~ I ~£~~IJliTG~,~I~J~J'~hraJ~O~~T8r!J:I ~h~ ~ffijm~T1t:il&mta'9'1i{1=,§ejmI~]J1i~*NE~7L{t~~~~~t}jP'-igll - XIEJifftifffi " #fi _~~1_~m*a~h~~m~~~~~nW~m~$N __ o

I '~!:Ih B~,ra~1 : 5 J=j 191 81 (~~)

II ~l§lhi~S : :3it~ijff~II$/~\Ji*,~{-Eij~:i$.~tlE§31~6123JX2F)

§~,~I fd;' ~,'ICI~1X

---- --

~~ m§ ~H~g ~«

0'9:30 .. QSt40

09:00-09':30

110:50-1'1: 1 0

11 : 1 0- 12:00

113:50-14:40

12:00-13:00

14:40-15:'00

.3,JJ...tft>t ~tlt : hUp,:II'iNV'lw. bne'~d.ooffil.twledmJ20 1 Oegov/index. hfml

4.tJ:L~~:mHall?!9;M.F£'~ iI~,U::~maiIJJ~1irtl] 5.5~rg.gi3J: « ·lli~1-t» 02-2701065'l~.3,10 ~d';EI

~~ •• @.g ~~~~~.&~~.~~.~

- - I. J IALA

SCOR

JL iii i

ftfq.~fjl1.

31n1,:s~a~ing St r

f'~ iI'.4I~ II. ~ P "I ... IQft

gf~1IJ ~.

I I I

i ii9&1till,~\~Jl~mft;!l~~~ '~

'l..:mj~t~-F5;gJ~'IU I

«'I'Ii,1t ':S *:»

The IBalanced Scorecard ~~::t: jfU~~i "if.r,-tM (Ro~erl s. Kaplan) • ;k;'(ft .' ~~ ,( David p~ Noncj,j]J)'

m,:tl.!iifi ~ llktt!t~, iliA r£l'JJj: ]999.6~;

«11111'_,1)1111»

The, Strategy-Focused Organization

1'1::it ; m.;j· • M 1t~; (R:ober[ S., K.ap~B ~r1) ..

;;l~:~ '. Uiriji {David P. Norton}

ill ~,~1: :!ittl· ~ iii tU ~J,t El ~ : 200 ~ 41 :2 PJ

,« .. ' F'I. J IIIR.... -»._ ....•.

•• ~j .q1J II1II - lllJ

St,rate:,gy Ma1ps

1;.:.~ '~4M (1Ro~'en S. Kaplan) . *m "1.i~ (Davwd P:, NorlionJ

1t~*±: _,wttfUi. ruJliU~ $j : 2004.611

Irlft:: ~e~IJ~7 r3¥m~t:5}~J ~. ~ a fF·fi~I~H&1j ff!;J~ §:tTIA · ~IHi l±i~t~'~ II~ .. ~iflnJit:tl .. ~R~~* 4m.~~ •• ~*~~*~~B~R m •• ~.~Na'.W~.~ •• AA 1m1 1iILRJ~~,~ ~~JR§;m rrltb~~~ir' m, •• g-.~.~W ••• o*~ fF;J m I!i ~.{E:I£~, aJ' :!~. ~'IB& ~ if ~

[I:m:I .1Ii ~- .*iII'~ .,q; -_lin

I"~!!~ -.~

1..:11_ Eli __ ~~ .JIiiF.~ iFa .._,.

."" .u~·.. --~I ._.---- . - -,

gn:*.m~~.~~~.~~ ~~ •• ~.m •• · ••• *~m ~~~~.M •••• m~IA~ •• ~.~ •• ff' ••• I~a.'.m _M~~~~ ••••• m •• m~~

~a~~Rm •• ~~ ••• ~.& ~.*.e~mm~.~$.~~~~ m:¥l:.t! Il

.ft~~~k- •• ~~~*~ ••• ~~*w.a._l~I.i.~d •• ~~~ •• ~*-.~ .• ~~~~~ .~~ •• ·.ft •• tt •• jttda m f&Lt r:f'J Ir:p }~\t~~ It !' Hi ~fjllJ?t1t ~ ~~M~~' .~~~.¥~ .. ~.

jl1.-·~~".""-filHM~~. if>lIo'A:2R.j.\~~~I\~~ ~I L.!,~ L~fJ U:u [I]'-J' ~ I::J ~ .M 6 ~!I:ll ~,u ~J.rA ~

••• ~ •••• j .~A8.I~~ ~& ••• d.~~~~~.~.~5

f~ 31311 ~ -E;7>m .o1m:1ll ~'-ti «,d=l ~ * ~ M' _ " ~F1 m "1EJ.l11' fi ~ -A IfJ'... fH' l7'..:iill:JL.~ ~ ·~·FJ ~ ~ - m_.ll tr.t

,.,

11 "

i; ~~~jlll~i!!i

I -.

I,

o: .... • ..:k_.._~11

_iHlliI'iliil OJIIU

.'

I,

..

'«The iEx:ecutiio!n IPir,elmiium» fl:* ~ 1i:M:' ~-tM (R.obe~[ S. Kaplan) ~ *':J" ii. I( David p~ Norton)

~ ftl:ji : Harvard Gusi ness S c bool Press fl'~,~M:: 2j(lOS"'7}J

.Ift :~ *I EB :qz 1t1 it ?1-F' 7f' -iii "ElTj.;j{ ~ _t •••• ·~~~~~ •• ft~~ •• f(]~'~ ~*'-,,~~;r ~J~,tJ· ti·ft~

~.~'~~~~ ••• ~9~~. fF~,~¥ff!fH~!Ji~)M~ '~mJ"· '.61~ ~:g •• IIII"~IJm4*MilJim' •• ~~ ~i~ 11.-, ~* ~s ~~" fT~~~hJUltGf!ll

-*,II-!t!I"iL~,~~II'!,g ~ ~

f.(];tMI" 'IU'~~~~" Dttq,{l:;~hA. ,jr3t MI- tI3:!IT c ffij. ~ ~~~ S Ig , ;g:~ O:$'~mjz,.~''ifgll'~,~ (Office of Strategy Managem,ent) "" [F~iA I-'R .~~.~~.®.~~~.£ •• ~ ,m-ailmiutJlrrlb g

« . ti¥» A,Ugnm,ent

11":«-: :Ii ~i ,', -K* m (Rober~ S,' Kapla n) .. ;k·ifl ",:sf" (DavidP.. Norton)

m,~~j; : !ttl &~, t, mi. !3 M : 20061f4}~~,

.*:_R~~.A.~ •• ~~~ ~~1RJ~f.i.§.~it~~ (synergy) in. ~iI 1'1 li" {'F«~.s,Ug:Jli lIJfl.~

(atign m ant) mag-tlm~1¥J ~!.I$)t ~Q* j~~R~·ft ••• ~~~. .~~~.~.~Q§ ••• m~.~ 5[ ,Ii ¥ «L;L HM t ji:fT B. Er9l:!f,~ ;,'IC ., fj ~ ~ ~Hfl' ti~, [§]. ! &. -,1J~,-'1\ ~=~~~; .a~.·J I' •• ~'j~Jl. ~; I~~f ,.:)1r-·~~~.Ji~afJ:~'¥f ~ Iillt:SZS¥lTtr71-F- ' m~l~Jtrft!l1U B~co

f, I'::' ..J""I ',I::H",I;ii;lV- t-OCUS80

_1II!~lt

.l~~~mr:;I-:)}-~ ~'J

H ........ iUJl"l'IoI:rd ko.o (;I] d Dtl'"fl..' -r'I" h

Reb!valn'lce L,o:s.t

{titt ;, m~ '.' ~. M {Robert S. Ka,Jun)1 ~

~~M . 5'~4 (H. Thomas J 6bnSJo:nJ

wlWif!: m~J1twJti ~IUi.a;JI.j: t991~lOPI

'ra In .: * . .I m'e~~' ;G,:J'!~~~JfJ'~ .*~~.~ •• Je.~B~.~ tfil· ~1IT~$:fI1(:Ht.l. (relevance) ~

ft~~ ••• ~~.M~~~~m.

rtt~~ §: JI ti~'JrJli5iJIHb!Jn~ •• ~~~8M.P~~~~~~. W{'F~Bt*~J "AIBC 'I Activity-Based Costi rig) l~n1t*1Atl1t.tJJ~ PiI~~ ~mU!~.llmtfi$"~i (f"il~,~ ~ ·RI)! m.lM_Hml~g.FJf~re I~j£*',,~

mJ:~g'@m:;m'~ "* . >c* i ;fIj!fJ ~~ ~ f~H~HI ft~ : .. ~~, m ffl ~ ItR I ~~~;~ •• m_~ft~'.d •• fftiit5i -F SI ~g!~J'f~~IiMH ..

Sjltlfl~t}-~a:iR lUI

<:fi.J'~ -'lIa:fjI'II.lt .> IMan,a.,giilng Risk in the IN,e~w W'Qlr1d

~#i;, . #I" ~*~ I(Rolled S, Kaplan) • W, It:: «:~·t*'iij_ ~ft$»

WiiJ a $I ; 200'9.~I0J'3

~n:* •• Q.'M.Mg~(~. rm~'fi-.) ~~tJJ · ~ ~.ttiit?t~t19 •••• ~~.M.~1~m •• ~9 -Flf¥:] ~$ ,~:iE~1ij"~4,.mnl,~ft.fII r ~M:*£-~ j I' tf.'!BI ~ ~ &~~ .~1 ••• ~~ •• M.~ ••• g

I ~;fI] 1t .Jt{& ttJ •• 1!e3~. ]i,~ .' ~.

l /FBI.RH.~.m~;tMitJlU.l~· H1

I (tt.ll:ij:iJJ~=~1ii:ll7}~ff (scanarlo analysis) i t:tW-"~- i:3:11::± · flff. ~~Il.mAm:tlEr.J- II ~~¥~

~.~~~E~.~AAR~ ~

18'· ... -k' 't· . B •. _ .• i'·, "'!IUij.lll.

_ ,a,c, .. , rQ,aSICS ~e,~ '_ .I

BSC Perspecti vies

J!l; ~ll~' j£~~\~Jl~fjl~ff~~L~I~~tgJJ !, ~'~~Ie8 ~ ... M~~/~~ ,\, ~N5mt~EkJ 11t*~ ,;:t~~Mf jj!~t:J e

.sp:OOm-~~ (B,sC! Balanced Scorecard ) ~ -m~~~~ •• c~.~ ••• MRMm~.~

~~_g*~~_~·~~rm~ ~, ~EIM

JLt_~~_ RB: ~.J.X o::hw~~~ , I~J N~ '+'i.l JI;"m ' "'Ii', ~1:I.UI'~

rf m:ll'li!:.~I~- ,.tDIHlIJl!ltI~ It • .u~~ •• m',. 'I ttlIIE-;r,5I1Il1ltl_ .-;_ ~ " L~,.4f1~:1iJ

.~" ••• ~~ •• ~.0~~~~~-~ M.R,.J[)~m~.jl9.i~~~~,m 'I ttl~~tm~~mR .. JiFgiJi m5fQ~.I ±~" ... -. ~f~1n:1E:~~WJ ~~~lmI

~'W.~OOtt~MA •• ~~~I~ •• ~_* *:tt91HW: a

'1 'iflJ' r .,Jfljl J PI r 1i1,.1 J :fBfI: c ~m~d11§:~ @11f:! ' VJ-~itP.,~~!t~~~~~IJ! 0 ~i!J~fiml.;j1§~1 •• 1~~.~?~.~~~tt.~~g~~~~~~ "*! ~. ,l&it~~~33tmmrAl)5!1fflm1g~~3t tB (1JHuiA.~~ Nfl:&' & ff.J ~i""it tt ~ tF JLt ~n:&il,"$iJ~t!!Ji£) o~~.*.6 ~ U ~11.)*~~ , lf~fli5J~~*-S:~*:U:g '0

80 ~IIA May ,2010

2~,HI: r ~'.e= ' lfial r ~~, _ _.1 0 ~~.1di,~.!g.~'i1~.

""!IF' _ _,:;iJ"IJ;i J ft .:ra ... J m 1m "F.!ttt &1'6, "I';¥; tijJ IX

~.~m~~Rn~~fr.~.£~.~~~~w .~TM~~~~.~~~~§.' •• -~~M

~~~~ M~-~-tl::;,~~~

oj::tl.fl(-:{.''<J.I'A.!" 1-1;;; )§~la'f~ n ';J~ e

~~1+"~~ 'f.9IJ12[]~~.1'±7f'tl*J:f~YU~~~\~~' @O:;r:~~ ~1i:r:: m.~WJ~iE~3ip.x;1iIa ~ ~ e

3 •• r ,t'. J WI II" I~II J :m'. 0 1E:¥~~~~ I~ , 5'HlfHJ9!9:* " II ~ " 5fQ j5'g g~.iELI ~=iJ~:f§,~ ~~~~a •• ~.~~~ ••• ~&~ •• m .~.~.~.S:~~~~.Ia®,~.~ 1f:.x1t~;) ,~~*etg~SB>m.fj_ '~iljf~~~ .~~~.~.~i~~~e.~.*O~~1~ 7~.I,~~.,~.gB.-m§ •• ~·~

•• ~ac ~.~~.~.~~~~, •• ~. ~,~m'~ml~ 0 .~~~~:fj'1III1:1iJ :It,*;t§~ -f~ :7J<J11IHfi Q

,4 '.'. r UII J • r ~Flill JI Mti 0 !J!OO~t?1-F~ 41l~iE .$t:J~*m~)r~ti:5:~B5.MD', '¥Et9fi fi 1 ~B:@: , pg~~~~ .. ~i!~~~;~~~ffiliirtsJ~ I :ffP'g, ~.1"M~*D~~M;m'nlooPff~~Hr9~i"- . 0

rMR-WJ.Mft~~.~~~1~~.~"

.~.~.~m*~.~M •• ~~~&~.*m_~~.fi.~'.~.7M.~ •• Ym~S

~.~,~~r.w.mJ~.~ ••• ~.~~ ~~~ •• B~~~~M~.~~*~~.~.R

~.~_~~±~~~ Ba~=~M~~

,~ -a- J~j'jfffjl. J:$l;, .. I I.! ~ .. ~"F31 .~ ~ 1 ~!J JE:R::1 \" ~ 1:Jl: U~ 1~~

,~.IMJtt~)]~~lJt 1 ~~$)jff,~~,sJlI5f~.fFBt~ h~~.~~~.mr.Bd •• mJ ,~.~. .~~ ••• ~~B.C'.m~.~~.~~. ~.- •• I~S*ftti'.~.~A.m¥~~ R.jJ1JO

4, ' 'j • .,iI illlll'iI' !1111, fj

~ ffi ~~41~;fM [Ii' 'I ~ j i:iJ J;1.:i:oolIJt~:ill!.1t1itfi.

!§'=mim~~~3<:!I~~ ., 3I_~~~i~~llW1£~~ .~r~ ••• J ~~~m~&~a~~ •• ~9 -F. t1'1i. ~JJl ~ rSfLIJ J ~~:OiJ!~~.~Jt~]I • :Rl±im.e!9f,1e~]B!~e~~B ... ~eftF1S~~ ;m11~iii ~ 1-~&~~ijIiJJtl§,~**ag~~tt,j~ 0

- - ------ ---

i![:;$ rn!'mitGM$

-c

________________ ~------------------J------------------

~m~*~.~~.-a~ •• ~m~fimg. ~*~1¥&~~R~~~~ •• ~~.~.~. m 'I ~A]' ~1tiit?}rF It J! (f!f~!II ') ) Q

.~~~~~M.Rmk·u~?-~r.~. ;$:lIfflil.M* (RO'CE) J ~ 1EI,tJ 1'~~1~tl r B~

rn M A:F -a- I~ E- R+. M tEl_ ~'ji")O" . ·c· E '"Il:b. EI ~5;+',,IiI, ±'iI'§ ~

,iffi,~ 1x ~ J] w-Fil lyJ 11,~' ~ ~ k .. ' ' ~ iJ';;;: ,/'iE ~~ I P ~I i!iIJij

i!f ,~~Ii~:fiI~lij.EJrg r ~!~M~ll (O'TO' I On-time D,eUvelry) J 'I ~1t~ rj~lm~~ JiiJ~~~!Hllff~~

.~*~~.~~~~M~.~e.1~~~n ~ •• ~ ••• w~~e~.~®w~~w~~a

~ ~~~~M~~r-~~I"~· ~r~I~~~ ~. - P' ~ j:j ':J M:.. tt · 'f.>t III·,~· Ja:: J'~J ':Rfl J "T1-I . r~, 1I:iI11,l !) II:! 'itl;.

~.~ru~.~~~oB.~.~.~.~.~ M~.~~~~~.~~.I*.ffm~e.1. ~.Hl~~='~~ff~III".*1i7t~I,~~.1:J ' Pffj)) IU~, IN.~.*J~da.a~~.~~~.~m ;fI~

m.4.m~~oo~~~~.~ •• -.dB ~ .. ri'l . ~.mai ~ilIHY91~1~ In 1m:WJI if ~~,~ i"J;:E:!iP

~w.m.w •• ftti~~~ •• rt~~~R~ •

~~~~~1*~_8 ~--~mI~o •

J!iU,i1lW, xx il'j rp!:l tJl_ , )e..:}:E - :5;- ~ 1!ItU' ~.!1:3:.. ' ~.

M,ay .2010 il!lI.A 81

•• ~:--~ .'- ..... 1.: ... , J

~ ... ' . _II .

_' '. -... ,- -.

- .. - - --_, ~

•-IlI'

-, 'I -" " _ "

:-',&:/ I"

- -

.~~JHI±" ljZ~~*-t='ro!iif;J)\,]"itH*fii ; I\~~, r.;f~J ~~~:it~~~@I~~ 0 Wij~Q • ¥.~i±~ ,~~1'~*~~90'% ' ,~I±tl:tmlfl! 'I ~!&~~~tBt:£30%~PA~~4% 'ftP*tf~i:iJI~*M,~5fiIJiEtt., ~~fRJtE ? ~mifij~~,7t~J(~~~;J] , iil\~~~lE~* ' ~~~i*:~nE 1 tiP.~*l }JWip,;tl:8C Jft;9~ '. ,e:fl~f.Ht;J~

Y.JF.~ghT{:=I= a ~±~'-hDi>'11M!: ,. ~ I=:IIID~J,.k T~j;;I CI !;lSI ;:!:;J-H-rrdJ;;:R;'IthAIF--

W\IIIJ,~ ± IltI«;:)t;;" '~I)J _ ~RfIJ t 1I1J~1M1:t ~;I'I,iS\.i'1Q.X-~ct.#'tfJ~"'~ 11l(X.,:±.1 _:_::'" a

eallt~Jl' ~lIAML,~~.R.~lJ'L)~.it3lfF* t 8it~.~;f'lfj,.:¥tw- '-~' :fE,~st3~;ff§_~,®M~' tl ~

13 .' 7E

«SjZ1t§~t;}-t» (The Balanced Scorecard) '1~f±l1 'I' ,1£~.1lt ~ __ ~Pfijiff'Sl5l::1fIjil]JE~JB:tfg~~ - ,~ljt~rcJl la~ Jtt~ iii ~ , ifffi~ !I:~M~ §I t't*~::r:mt300M;BI±m 0 if:.=t±31'11!£. ® PiJ ml':$} .BU', ~.III~lrF :

1 •• '.: ~~~~~&nli$i~R£~~jJ 1~titA,* 'li~ '; 2 : M. :PI~~~,::fE~m:i\.B'9I.~.E&5¥1j

.;3 .~a:.A~.mmd~~&'~M~.

• rrUlif".~" M&$

'.' J1f & £ .. 1m. ~'~QM1&

H"Ji§;}J:t

I • l ' .'.

I :W~ • 13 - I~®~ 'peg~

.~--

• 1'.' m'lsfi~ ~8:»1t

'.' ~~ ~CI $$t

&':l -~U$

-JH[ • ·!3f.[)~LiJ~ ~- ,~IJ~

.' il~g~IJ 19~ tt.$

.' I~~~ • Ht· _ J; f4.t tlnift!t )

• 'fJf~ ( ~ -f!lt ~1""ft. )

~- . - ~ 1

• ii!i~I!'-ii " .,' - lttJt..$

atJ~ (m,1kJ!lU)

.' ~"f~ • ::tJli!i~Jtfl1~IJ

'.' ~:mIm3t ( & I~.· Jfl ~iI

, iltJr.fi fl> ~t ) ~

.'fl~ ~ffl$

.' 1_1llit*- Ctt . - Jt, • -it'11I 3(,

~)

• ml1&WU~ .l{lli I

~:@]1&:1E'~~~~ff1!tt9:jf 0

~~ •• ~ •• ~@ •••• ~~n~.~~~ M~3;:~RU 'EJm :

1 _ i 1Ii ,II,. IIJ lira' ::: ,§~.*.&: ~;m ~IiNi Btg:tl. ; ~~~D$~$~:&~.~®~a~m@!~m ~~~D{l1i ; ,!-)1.&~~{J e

2 ,11$1=." ,~.1JrI. :: ~1&t~Ii,ffi~li~ItJA*

~+ ._ ~Et/hE!!!a_~* I'll n~lthft!$i"~Cl::ii~±I:"1!!!!i~ 1~~ /1" .. Il~:;V I ~J m JJ.Jlfj/--T'YALX.~ ... ...:: lilli ~.~.!J!. ·11Il/ .... T ~

.'~.BMm~,~ •••• m.o

,3 ii, ~'IJIMIPI,iiil.'. :: ~~;z-~~.§l~lill~~ ~Il~* ',~~:~00 ~~,~~1-\B~,~7.t~*if~~~BI~ ~~3ii: 'I "M~~fiI~~ J:L&@l Et9'JJi~ , mq~p:fR~}!j NM Q ~-1~H~j!~U£,~,W~I~U.pglj(iI~~ ,~ftiE:

~PJf&fle~r __ . ~fi~5fIJ~.iI~~:fUfij '-~ 0 ;.,

~ersp~ctive~ 2 Ii$tltiii

~,$' . ,Ilia-PM,

.tH ...... l.: ........ fI~.

,~~.5ti~IBtmJJEPJf1f)~ .' PJf;PJ.$RIN§I¥Pfi:.ep:ff~ r.1l~FJi~~J 0 3F1T~;}-FI~' = ~ ',-ill' \§tfij 1£ 1l!tl:fE~m.llm:t;:~~ , ttl:ld 13 • .Elfr · J..~t:Ii!.m:iiia.@. rg~*91g.aI1i. ftBIif9f •

1E¥-18mJET7P~I~~ j' $t1SJj))tJJ.ttti:lE,' '~I3.f1,® 'm:tl~!, j)J.M)3~J*~JI~tig.~~' ~m±:~' _Ml HJttOO-m:tB~~:~'~~~fTIDG,~ 0

«!jZIJ~'7}~» (The: Balanced Scorecard) mtJd - j£~1±fII~*ltiiL.t~~~~~'- J1l ::~' ~~.:fi1!.

II (x~Ir~,,:;,. • - iflJ.) 'I' 0~3zQ.~>m),Jjf .. B~~" .' 'm~d:ili*,~ 0 ~l1~§l~tB{~~:LE.~ftBf1m .. ~'31 ,,~_ ,~)ftt~'IfflJtm:t! Q

~-~£~IIJDlJ::' ,:, .' II 1tii*§I~'ie,~!U,~~~11Jile~.¥j~~li:~D~,- M I) ~HO lfi::~~\~,m\

~ , ~~{tfj! '~~Ii,~,~IIf1f ' :t1JB~ '11=' .~~ ~ I ft~~nk;~m~ d5"1i1fiSJg 13 Ii 0

-fli*i*. 'I ~~ii&~{lFfHro IrI!UiSt!mLtJ 'J ~i!ili~S~* " ~~i&II* ' e~~n~ , .rg~~Ef& 1i~.~U* 0 m~tf~:tI!lffl~PJi=fi~H!l&'9*,H., 1(: =t [utl]1 ) g

iffii r.o~'1 ~,trgl2Sl~J tt~:ti::~I~I' 'fi~~ Q m~,- 1m:±~*!tRIffiKfti\:;3.:

1 .iBfWllllfl: YQ1JJ~" . *&;m~. 0 ~!&~ji~Wj~ _~'iii~1 fi~m~11IJH~~1(ja~nll~ t fE~~\~Rstl1

§;fI~!i~tl'~&~ , mtlji!l±JJ~{lm=t~ 0

.~ II!!! __ '!!II! """"'~_''!II

I II II II

•

2, ' '.11:: ~[], ~,maiH-'I¥g~~~@ ~ ~lilf@]HI~~r~ , ~]!;tllnt!r~Bfr~.~I~ iE~ 0 iI~fBJi¥d£iaJi~*~ltm{t5m~ , ~Mf ~g.~M~.'~~~~2.~~~~ft fiUf~itt,ffim ' ~.~.:ll~T1~1'¥~f8f~ CI

3, M~IIiH.j' :: m~D1t5'Ua~EtgmUfa ~ ~ 0 1E~5fUJ+.l- ~, ~1iE<.~&~~IJ~.~~~ m'~B~ti~.~~M@.1B~& •• ~~.M.~~m-~om.~OO~~M 1i::~1±~' ,: ~/1)CP.mll1tA~±I&9fQ'~ '! ~

'"'_II' ""iJii~

I : " , .] . ,-

1, _r' '_' , • - . '-

II [f~JlIIJ

r,' __ ' __ ,--,- ....

I'

,±lI,e_E*~' • I'IJ'~ [1:11 "I~. '.'

II~ •• ,$ : II •• 'U. :: ,H¥m •• ~

~ ~I H ~ e'9l! -.tt-. :a:~-~ _ Wei'fr ~ l~~~

; 1ijJ.;1,£~~ !t'"''''-m mi~~ '10 ,M~·-'- .~B91t.,. ii,TJl.;{

~l1m!3 " mm- trnM! -'J " ~~~~!J.I§ Q

i •

_ '!G'I~, I.' :

, ~~iMl .. ", til fI! •

.... - -~, .... '....... m. 'ii~ -::t: ~~ •. ~- _,_,_,_,_ .,.

'~jE .·ll&~fm • mit :f;~~~~ D

'JI '·m:}!: I . HU

M,ay 2.0.10 ~fI_A. 8,3

\l71ii tI-~, ~ 1&9.~ '1!a:fftDli .~. r 11:: ~ ~ f$ 'mt fi J I ±~. {f, ~!If.:rE W:tit: ~ ~,!f EY31 !'g' a6 ~ @m'Mti (vall, u e '-rchai'n )1' .c).'~ 'ii:lt~~,.~~m~~~.mtm81g1'J:E e .tJtta~~ii5'M'.R* ~~1i~' 51it~ittf~£ 1* .. J.!~ .. £Jtt·s {8·~~:at~fiee~ ~lItZft::f':IC ~ ~71Jj5!;m;-r:· ~~ettw**I¥J., J.~J[~' - I! t Dilii~Ji pgft~5M~~~if ~ ~*?tti81nH±*t;wr'~* "

r{l<!.,J ~m:IBii*~rp~m '. 5li41 (Michae] Porte'if) 1£ «~* ,,~», (Competitive Advantage ) ~~t:e

a~tI~ 'Bm1£:~J~J~~A~~&!~J'~¥ ~~~ai*IJ~!J!~P(th01Jlm' ~'~JHt(JJt~g."i\; (~Jtft) m.~ -~7~j ,m:eU~~,j£ ~ fililltft~~it~e.O~1mm:. 0

«~liijt:?1~» (The Balanced Scorecard) t~·~ , j£.&~~_ :11~B'31'~ ~ 1'§-::ij~~~Ii'gi'U~ •. ~1IHH ~M;*~~rfJ)M,~ i i8pjf~1t:31~Jw~~~fi~11~1m~pg$iJlm.~£t 1(~~I(mJill)' · ;ltr:p-m*3111±J!~~mt~ : 1.j\:'Jiiftll : :LE~~\~~'''SU~

lpli r if$~ .. Mrlilf3 'I' PJ&H ~ Ii ~.~~:!I ~jlI'1± 'ffr.ii ~ J 'I' ~ 1 - ·lU~it®IImJl~~~~~IDJ~!Ii \\i * BkJ fir ~ ~ I@ Mli,~ ~ ~jJ l±\ Ii rP:t#j#i!rg~o

[miliU 'mii~~ftmt~

Hlt§O~

--- ,

ftt,mt~~ @.~~BP:$} 0 (1) .'-1P,9,. IF' m.'IJI·R JI T ~~!a'~'~}gm~tl~ " 1l~,:gW " ~,~~~~~~ •. 1§

!6~~, 0 :lfJmm· 1±mJJmiiitf~Bi' ~iE~~tt!~.rf~OO~.r~'IIDt~~~: r.$~'%**~~~~~ ~~fd!fr~m*ll.Wlt~~u~ ? J r ~!D{iiJ~~~tlMr~$; ! ttJIl*~-¥tt;te-~m1*HgJ,t~~OH~E-$±§? J

1(' ,2')' ., ........ ,~Id[--:- ,r.·illil"J ~ ~~iEL.6fF&~~r~ I tt:m~fVf~9=1'&~]'1Ij~111~'Im'm:=:flt II ~,*iJE1m,rtl))

J1:t,~~~ ! ~~MrB~~~:fD~:[i~ 1 19U~[]¥wrmE~ii.~JtJ1m " 5fljm~~t-·l~tlj~""F-i-t~~ , '~~:i:.JJ~Q7E ~tij*"~~&O~~~~ 6

2 -'iI:iltl. : ii rqJE1&fu.~m-¥~REl ~,lj~~~dfi~H&~?j~.JII·~~tp!~lJ:J S~~~ 0 ~~.~.9:~~1ftP)}~j~ .'-.~~~~~~~.m&~W~a.~~~~o

~~~.fta.~~~ ••• I.mR~~M.m.lwm~&~~~~~.~.*.mfi~~~.~. m.~,.B~.~~~~M~.~.~.~~.~*o§m~~~~.WW~~I~.~~~.~~. m r ft.iJ.;faJi1]~Bi!j~'-lflim J ~tll.J~~ ! 1r'~7E~.R~mJl,t~.1fIfUJe~ijjlf~~ 0

3, •• lla,~.g.: 1±5t!J~j)I,~~~!A!ati~;z~ , 111, ~D~~~ ~ ~~D~~M .. {~lfIf~ "' fFlm~.!:aJH~

1: t:::~::.~::::~::~::~::

pg $»t;,~~Mjjfi}~fUi~ §I;tI , li ~~It~ ji .' . i1lB~ _"_~I!I-_~._ r3~~~ ~If~ r s Y!lJiJit~J ~MOOiiJ~~;1titBJII

ii~~WQ

:fi . ·«:qzltiit:73"-F» (Th,e B,alance,d Scorecard ) ,-~ft$t~.iii~3~~J@;f:i:'~\fB

• -~-J:

.~ IX

•11I4t-

.

...• f7

'I' • .,... 6h'H'" .. ~,R ~~ii!li ~ ",'!oj, '''is ~D:+

'_ ,. "...L.,RV B~ ".,JI fi mtl.~~ fp ~)~.R W II ;E:J

•• ,~.tttt~~.~~ •• ~.R~.ftfi~ .-.~I'ffi~.I~~~~.e~~m~~~ RlJllllo

{9lJ SZD I ~~.W {Q:~~ ~ijyf I1'F Efg fI],~ i.E:i!a tJ rtrJl

A-o:::::::>~~~:t;q;.;t1Ea=~ ~~F!;;6ht~ ;!- ~Hr;::U3 IT ~if:faF!lJl'9";fIi *" ~ ~ ~i ,.1Ie1I!lXrllJ~IJJ ~ I IT!i'il $\,Ht.

tE~~.3 ,.~tBJ,I~~OiC~ '. ·.·.m 0 1=~;L ~fh.B.~7~a~~a;~~tM •• ff. ~.It ' tm~~..· f;'~t~.HIAJfI.t~Jifl ' fR]1~~ ~j§7E~~MiI1 dfJl~"~ , ~~rt:I]B~M, :~'I!~Tt¥J~ ~ .. 1~H!lt~m1f~~~1 '~U~]!iIi~it! ffii~I~~-' 5fiIj .iEJI~ ~¥Ii ~ * 0 ~ fJilb ~&~~1~ ~.:tljjl tB ~ - . ~~$ti±M"~I,,~;J]1 0

,2 illll.!j;MfJ1R.7J1 ~ t±i!IJJtR:~!~m~fll ~I~

5~~ Bnl~~*~ ~~~~&.~~ 3l:iEUf!. .. U.IJwq-R-:J~~'" ' m.~I.!~,W~IIm!"'B"fm~ 0

~~.fih._~'~~~ •• ~~ ••• ~. ~i1!~~tttJl (Activity-Bas,ed Costmg) ~·.H:\'~.

m.~~~.'¥E.~~.m*.~~ .... ~

~~ -dt -h J;;;jrl' • , .•.•.. , a, ,~ ~~ 'I ~~ iti;_~."'b.. I~ ~ mJ* j;S'.

"1'9'1 I"'" ~,~ "I,I'~~I ~ $l.j:ln" /J F.it:;~ P -mg.~ "'O"lXE"lli7't.x::.

r.::::'I~ll!.ha~· 7C:fEIJf~~~ o

3' •... -- '!o tIII···_ ~.4'1_ • ~ .. ;§I~'1mJ:'~I',I~~''d7 I~ .' I 01'1 r ,"_ _ICI!I., II _ ' .. _Jr.it. tt~]qJ ,FJIB.YA,lB'!I'(.

A--.._ ~ + ,=Ell ~, "b.1~1 iai . F~ 1!l;t:JJ., EI ,II:B HlT~-h qs; :R1ia'11. m ;:- 1E:,*.EDl.l\."I~!J :m:t-rng, e '11m ' 1111:1;,1 H'OJl~~1I'm 11l1Xl7'i:J!'1I{-11-1 ]J'lrt~ IT

=~ I JlIJ't~~'ii~Ji.~~ , Rt.·'~JI~;:um 1&:00 I c «~f*Ttt?T~» . 'llfIJfc '. I' RJ~Ulm &~J~l I±~ , ~lJif1I+~. ·m~8'9 r'~I)plt IiJ I *.~.~.I,~.~m.~~m~d.:. ~r~~~$7~~I~iIQ.~~,Bt3~J~ , ,~~._ "$:Ifij~. =E§.' 'f'@Jil ' f!~~l&f~af:EIfj:FJT'-- ~m··· .. ····~rr:l~ III *&~I~J:I~. ~ ~m~II~I11F1tJ1J ,~

•• ~.I'~Mft ••••• ~m.~.~. ~I~~~~o~~~.~M~~r~~ ••• J .m~~~~~~.~~.~~m~r~ •••• II§ ~ , PJT$*ilIMlI~ •. f±.J CI 1~Jl:t ' ~'t!~iI', i12:

Ib fjj : :tI $Ij t ~ ·M kI;s: ti IT 1£1+;m ~ 1! iX; ft ~~ ~i '1rr~~ftl!~_' J.)~MH'Vffa~ 'I it~~p;t 11t~ .~~~.ffi&m~~.,~g •• ~ •• ~~

..

~,~JjJ~A SJL1ti~t:$J-~ , ~~J!1iIPJ:liilB'3m~1 ;t~mtl}¥j~ W§ § ~ - ,~~~KP'I~DhIJJJJ~ °ltt;r~ lK.p'IBi.!~m&;Zrt:J'IB'9~ *IJ~ 'I it~AQ~\~jl~l&l9m 0

_1111 1 , 1 1 .. 1. 'B! .. __j .'

_I_ ~IJE'I I L I.

_ '.' .' r , .. L I ,I_I. I'

_-',_ .,_.:' _,' - -,-'

1EA1i' ... -.'.- .. ,.-,

_Ii··-· .• ·,"LI~

~/.,'."/( &1§JWJ:iE:~iti'J'3f!m~t;tiF:I~ I '~~Ia~' =11)

11--lX,~ ~1t*~JJ.~,rrjJ~~ij";liI3~ ~ P~~LU

~~, rS¥erIT'7T~" IBse ~ Balanced Scorecard " ._.w~~r ••• ~JI~,~.~md~C

A -AE ~~ ~ lit EFJ1O~! ::tfm 5FI~1 m:srz tf6 m-:'7J--F Big 4 oo.mj§~~~~ •• ~.n.~~M~~ •• ~

mm (KP~ II KeY' Performance IlnJdk.ator) ;fC;:r:I6]I~ ~Tti'1J* (Action Plan) I} J

,."'-"1·' - 'lEAP,ft,

f.-I·~' ~- 1'15'1PJ1

'II' "':,' ', .... lal

, 1_" I _ - ,._

~~'1E~IB,::r:*)~'mue$ (IMiss~on) ~amIR

( Vision) i¥J&J! ' A' I ~~e'g~.*.::f,;ft3I~ 0 ~ .~.~fi~.~~~§~1.~m~*.~~~

~ ~ FI ,~ .Q;J'I-h -lm ±. pi (. D"" ). nb 1m;.,6.. ~ ~ r m ~~ ~11m 0 'l:l!l ~JI:?iE:!., J~'llsney II 1[:I~J'Ut:nfj .. tYLjE, ~'

MAM •• J ~ ••• -~*~ •• ~r~.~A

J

'4~ S-t,,,ft S~iU.~

.....

lIa~

' .... :4fIt

'~ • .:I:

Ini~

DI¥g.BJl J ~,~$~ 0 rU.J~.~.**.W.~~§.®~.~

t r-;, ~,;i¥i ~ eI ~ *' &:-:1; '¢ 1lI* '~~ m (,!:G,;No XI.. 3 -~.) r;;T' ~ Ef':.IJ II R J 'I .lm iT.i ;iE::fa 1:c. 'Nt )J:: ~ I [3.1 Ii"'~ , Jl!i oifii ~ , ,-:J';-' I RJ:n:; Jy('

~ffa ~~~m •• ~.~$1~ •••• m. 1i-{lf!m£a'~~~~JU 0

tt1J r;(±f7fij.l'miltp , ~~~ .. ;1f (~~:!f.~lt)1 J "ijJ ii~ft:~.II:a 1 i'8;(± D- 't4I,~;e* ~ ~ro~~1EI3 a,~ft-.k.~~~.g.r~.Mm.J 1 ~~.$_.~ •• '8~: rm.*.J~m~ ~$.'*±.~~? r. ~J~~.~ •• ~i!l ' :~~~~ti{i , fiLtX~~m1* ~ ~~!fljlftiii ?

,I1".!k" j 'fi-, •• PIJ' II

.'7' *~E~~_~~~~~~~~e~ ~F.a _ IF.! ~,I g~1 Jffl JjI.. • nr: 1ef ;r)lU; iffl' ~ *-1IiIl:f ~,:::rG J'~ l\[fl, Jl' 0

••• m.~ •• ~~~.~.&.: r~.~7 ~~gI(FlJi1*IIXI3f9~J.tbrrlj] Q Ji

~*_t ; ~ir~'73"~1J'g14111·*, [liB RJtMJllt1E~~1F= ~ •• ~ttg.~~.~~~~~.G~.'~; •• ~k~*~* •• ~m~.~ •• ,~_ •• 2rv3fl~Wfi'3E,. (Strategic Therne )*m •• ,~~ 1B3t&11j1 (Strategy IMap) i iltj_5t1~M~,r'~I¥9",;M.

~-~ ~A~ __ m_~~~~~Q~1 I\Jr~~ IjiiIJ :EE: QI c, "!ic'~1f':~ ~. 41tmla Ei, ~'I,l:Iiiit~1J i I.vA * ~

~mJ~~~~.'.M~~O~.~**~W~ ~al!:I~.m' f?lJ~D~~~ti1 0_ :~ge*~Rle~ 0

~.~~¥~a~.~~.~'.~~.~~. ~I.~.m~ftI •• fi~~~~~.H27~ iF;i~Kfi j ~ ~ a"J~,IB3=t:fm, -, ~i~ lE,;!UI~l~ iHlff

r -'44t!J : K:P:MG.~ (,~ a ~ Kap[!In. R, and D. NonolJ, "TIite Sl:r8ll0~y F>OCliIs.ed O~Ellllizall1iOI]I~ HDni'Dlili Bus:ine!ls Sc'h;oo] :Press,. :Ooston ,MIIS$ElclilwetlS, No>v 2000" P; 73. )

~~~.1~tt~~£.:~mfiRWM.W ~ d •• ~.~ffi~~~.1~~~~~ __ .~. 11&§'IU~~~1lr± _ . ,er9m~ ; :i£.::l:.tSi:iJ~;fI,II~ 41il~t~llll~lmaJiA" 1±t::E~~'~r~fI~~~tI' ;JJ 1 fti1{tiPH}.Jj~~~f[I- "Rk; 1 .~. ,fi~1Di 0

~fi'li IiIUlI!l "= :'ii~ . ",d

•• ~d~~_.ff~&~ •• ~M.~~~Q .~ffl~~,.~~ •• ~.~rm.[~~

~J t1jif4 'I is ffi:~:tJ:::~~I,ZKtI~~'~J! ~ "I§]I~~)j"ft WUR, ~ ffJ=iJ11t -"':sjtm1flJt~13 ~~ti~ "

lITJ~?~1t:~'$ljnw~t}J I,~" ~ia~1*'~'~ Mli.iii ~ Ii I fI'~ 't&~Zl' :_,I~tI~~ ~.L ,jffjtrrF ~ ~ •• ~1~« (IK.IP~) a'9 ~~iD j;)~tTtb1J~~m ;' ~,>Jt ' ~i\-i'll '_'.3~~ ~tti~fjj(lJ' ... ~,~ :ta~&.~Mf§ ~ :tJf1g~3ZQml:fC~ ~

-r jI.@. &H-~. I=l ~ ~~ ~I CI 1E3 , "81111 "'Et ,lB3Illd; I!!.~II& ~JI].Jiil,.t~

'" 1 "Jmf.:RI'J 1:71 ~, fii>~";; ,. ,,~ ,If" ~ ~ "'I!:!.II "''if I~ i!!!!-FX.SIR in'"

~~~,~~r~M~- ~_~ma~~~J:r'jmi:[~ ~ .,;:::':' . 13~re~ J ~ 1E:~~Q~:R::~~Imt:L~,

.~)t, .~ I ~~it4 ~&.~**I .. ~AJi!t*"MJ"MIMiatm

~ iii ~l:i -l:- ~ ;~- A~.i\oJ.':~ F +, r~lr -:£,1 - J Ii&, t,t' .oM. ~ - t r .. ~ d'7

l!llJt _' n ~;JI n;.. ~.~~ M liI'lUI 'I;:iII rMl 1151 .. ~ ~ 1Jt1'H ~ ~}6-1rr

.tt~~.~.~'.M ••• ~m_.~.~' ~·~WiJ:1i~Jl~*'· m .. ,1l§_lt 1,1'11 ~~m;fl ii'{¥r~1 ;l[;'.*1 .... I' ,'~r~ej)J~ft.m J ~~:ffl~*~§:~!;1~ II ~ W*f~jJ~~JHlI~~~ 0

i1jiM~·~i¥9~))l , Ittl¥~~~ , 1~iMim'~ ... ,~m 1M~ I I "mffi;e~~~a~'1tI?J-;fff (Parero A'naly is; Jt M-80/20~!JiIJ ) ~I~II .,WJ1e¥il,ff~,~1't!~1 r ,I] .~JjJ~1l J (CSF 'I Critical Success Factor) £-'*fi ; PJ.tt~m~IJt~~" . ~lf 0 6i~~Q I i[1i,~i§>~

~ ~.a~~~Itt*T~~ ~eM~o~ 1± ' 7L ~ AE IC=I ~ 5i:i IX 1'I'J "I"" :S7l~hfrti-, I' /.;1S ~ ~ ~I I blllJ~,

"l'.m:PJf"lf{? ~~:l-itlj,~ ·'*'~~rf1'1£,~srJJ.:$ ®Ia~~~ •• d~~.M.o

•• 1 •••• g'.~~.~~ •• ~m*ft .~§*~.1&_~ ••• ~ft~.=~~.k ~'~~" J:I~I~~ , ·12:~'~;FD§IJ;~*rlJfDtt ' ~ ttJt,t2Il,~~ I , •• %rm':ti¥1ii~~r;~8'g!Um, j..j{ .,f~m;!lEfJ3i,~ 'B~ '~~~~~~ 13 ~~

~ ... tr-, ..

m 'r:;!

rr11

SI·SC;: - Prirreiples

, .

~:~:~tl~,{i1fiif9~,~ , ~1t~~~*~~.~ Q ~ 1£,;t~W.lf,~,iQ. (MiT ~*~" !:!fBll-f) , f&~t9:)\J*ttlJ~ (*-M~&*+)I ~~A;!J~mtff~jfli

( Itt,~ ) ~ cf:. Jt.. % ~ l!!. ~

!Iii' ""'" I 7C./:!X.r::£ P.£)'!':! ~ e

ifffl~~~~ (~h~u1t It ~ ~ IT Fltl flit'.) ~~~I~IJJ"i\ '

~~:1£':~i~Jr9~1B& (aU. ~tt"'" ;t ztAit'~I1i #,.,it JJl~ ,0 c

. '.~;r:'~iM~1t&9rJ1t !, $t~~JJl},)f'~~II!:&:~~1ft.~.mm.~*~~.~~ "$ !II, ' :lE:.E:tIUa~,~:~ 1 fi~1N~1t~ ?

.~II (~~~J (Fortune ) .~1~1±1999~~~ i!.:m }fB~.70%:~:llt~.~~~i1~1 I' ML·~~mj~1N:* .~~~'W£ •• ~ff~~~o.~.~.~

"Robert Kaplan) ft*fW '. ~m (David Norton) ~JT:ft~~SP:ljit:7}-F <. Balanced Scone card ) $l~ II ~ •• ~~.~r*~J ' ••• ~~ml ~~m

.-s&' r;r~~ ~/: -m-ht '!ii" '~. - - -l;m~ .-!-

f~ ,., r:lJ E!l'-~il~1iTWJn * ' V$ ,.Jxm,fT Q

:t± «~IB$*'<Il,)~.E!.Il» (The Strategy-Focused Organizayion ) 19d ' ~fu.1~~~~~~JjJ~':iE~~ 01J~ ~ M~aUtlbJ¥:OO~t?}~~5~~I;*)ii~U II iimltJ ~.RW~~ ••• ~~ •• ~~ffk1~.a~ 1~.9J;t 'Il

• i.al~'l ::: lEi ;llO~\e'~f~ . " I ;Ms]jZ1tjIT5}~*~m:~-lji~$ hl1J!1 ~I e'g~.~J3It~~~1MJj;Jii~~,q,~~/().~g

~11ij~1I 'j TIi1f' P~3~:-~~~I.5&1ti $lUll 01 1±tiL~: n tlmlfJ~~ , ~aI~ "mt,~£1'~ia'g rfj!~~~. Mt~,s: I~~l\ 'I 5}R1.Jrr I ::t~nlGlj]~tI 0

~if~ 511 m ~llt*~jlitruij1 ,. ~4~ (John Kotter) ~ I1ifii 'I .~ ~ ~~::E if~ $l[;J! B.ij 'Ili 1i3 (J"~$ ~ ~ t .. 11 J Jtiz:$ . Br'3g]I~*~I'~¥~;fE~ 's1tt~3A ~ ••• mm~~~~.e. ~ •• ~.o

.:~IIYI,2' : ••• ft,.,.ty'ilifRlm •

• m._~.~~.D.~ •• ,a.fi.~M

m~~I@~~~-.m*.~ffi •••• ~~. ~~ t 1j!,qB.~1~fe1l!l~,~I~\tfI~1tB'g r m,~ J ~~

~ij-f& 0

~H~m~£ •• 'Ma~m~~ti.tB~.

~~.~~~.~.~3.r~~J ~m.~~ • .B~ 'fi.S~~'.B •• ~.~.e~~~ m •• ~~ ••• ~,.~~-.~~~~.a~ tf,MWitimf£t8~~lB!itBlII (strategy map) , rs

r,l-I~ Ell 'B 1# lm~ialv .~ ~Jv.. z:frJI[...~~_'_

tr~'TYLJ<E1J:E,·tI't-;~lEIji1'ci'1~·uw, .. ;T::WIl,;"IlJ .. -%X..·II["dl~lg~ a:::::i '

~.o

~~.~~E~~~~.=~~, •• m~~ i},~Et3~m&i&1il .' ~~'JM i312tflfflbt2QfilJ~ I'

B.d.'A~ •• ~. _.~'fiM~. Im~ fJijJrtiJ:15"* (1f ~Jt It Wt IIU )1 I)

• ...... ,_ :·':1_1 1I:lJafilJJ'n:E: :;i;M,g~~ [ •• 1 jJr~!Ik, .

.,' iff:7i 'filliEi

(KPI)' .~

fjDJJit IT 1r:f£

iiftft: ~ J.m~t - RlBiIl,1IU' :

"JR" ••• 111 -

.1>'firL ••

~'~lJl~ :1.WJ!fl~¥ 2;D,JIf[~' -,

3.·&~1i\. "

till - fj 2.If.tt J&:

3. -m 1$t:f:

tm'@r"~..2~.30% 2.m~~rOC~*20~ ll.m-a~,5lft~%

1.l!:ff _: ~Iilfi I,$XXX .g~. 2.SXXX 2.,~ - 1- ".~If :3.$XX . 3. __ - ft· '. r-tl11;t

1.71[).%

2 .... it~.~2% 3.m;-~ 4.m-;B

l.;i&Ifj 'SBffUj 1. 30~,

2J$I~dgit 2.90%

l.jt-ff; 70% GG-ff!90% ;G,1i¥lOO% 2.100% 3,100% 1t..100'%

tD~&~~tifit

2 .• 1i1i:ti~~ 3.iIi!JirA Wtl. - .g.

Util:_·AWil ' 2,. ,tl/:I:U.f!, 111 ffJHH ~~,

3.ml,ii:n~

4. Iit!B:-t-

L$XXX 2.$XXX 3. XXX 4.SXXX

.ti XXX

.t4 - ii:: (.-&1511l1) ,.mOo' ~-ilm1&

• jSRU31 :: CA,' I atra',tU II :,_', oCIio':

•• m •• ~~.'h.'Ma'A~'m~~ ~~~~ •• m,&~&~ •• ~~~~~~~ ~1.~§~~~o~MR'A.X~~.~gR *lff.~MX~.~~OOB~~.,~~M.t ~.~.~m".ft~.~~.1&R.R.d~ ~.B~.~'.~&~W ••• ~.~o

~.~~~ •••• I~.~.~*.£&$ r'~1±mB1&~Br -1' ' tr!j~rr~m~ittzJm-I!~ ~~1~&~~~'~~~1.~.~~~~~~ :eU~ tij r ~.*m:g~?j,8kJtti,;m J ~~~ ~

• :~.g4:: ,HI- :'II •• ·'~ .,IrtJElI,;rJ:f1i

~~."'\~,.I~~B_A~. l,,~,-~11, .• j',~~ .• ~,,~RI_~ mt:I. ~1))\' Af" ~ JE ~ 1=1 J.lA /, fIt:../ J ..... A ::rr; JtJV ./ , ~ R J I=l "I'ft Il~

.ff •• ~~ft.m,~mM.tt~m~ffi. ~o~.M.~~.~~~Rm.~w •• ·w~ ~mti.oo~~~~~ •• ~m.~ ••• H l! (strategy budget ) .lDf~*m. (operational budget) ~lQ I 1±~~)!~M'!~AilaI91"~rljtf~ , t!!~ • :}tmM~~G

llt9'~ JtEW3 1*11 ' *-f.) ~~m~!}1rtrl¥JWt)R - --, ~.~~ff.~~ •• m •• m~~~~&~ •• ~~~~~~-So ~

KPtiZ:~, 1 §.~\~~Mt1~±tb ~""F ~.IIlI~ r ft~r~ J r 1-. J .Jn~~r~AJ~ •• _~~K~o

~~.~~' •• ~~~~.~.fi~~ ••• f¥g r L~~1T J 1fij~!!~II~t~J~I!.j.;m~ii.I1i\tJ ••• ~M.W~@~~.~~2~ •• ~~~~ ~MtI:\.IlmlB!&9nlDo

1.:·~1~'1:115, ::' '~I', ~,b t=. 6.h m.'.- i_ :m_=-=.,

, mfi,~ _ _ ,SiR 1,I.Cilr:r R~ _ ~

I~ , ~1llnx;ji 81 m'I fF~'Jti)rM~ ,- " :B:~m!~ _.Ud.a-~ •• ~~~ff~~~§.~~fi .~~~~~~o r~~~~T~R~ •• _~~

M,ay 2..0110 ~JlA.

an,

I "7

- .{"'~ ~ \ 1, ~."'I~r .. '. '11

'Vi 1'",,- _.

- 'J;<~'I,fJ - S""" 'I

itl,*!I¥1c.-.ftilik(jJfi .~~ (JOhn .. Kotter).~· r~~~I~RJ!!.·70~.~90%.~~~ .. '10%~30%~W II J -:II • j Ifjiftlll&ffI9.iJJ ' tI ~ i.tl;U8 1l·J7<;J:;II;;:m a'9 ~~ I2SI Jl:t~.l!8l1: Itt~ ~ ttll.lW ' :M:._hNt trllr.t 51

~ ~l'- -1i't9~r.jE_lIlItr9~leg

1E~~~ ~~iI'.¥tr3~$JJ~!' ~~ljit:$1-F 1 ,"J\a'9,~I~ ;)·til '1§-1[j..~~~~fimt;~~a91B.~i1, I ~ t~jiI~~¥&9~'ilR.lftue$Af; ; ~~$t)E~~15~1t~~11{ ,- JlII~I~~JJl,AA~JD\tI: ' PJ~Ib~*T I)

=1'~ J ~&¥t~f.J.~?&;¥1rliRl;@filJ1~~...t.~~ , fai5JS~tff~I~~Mii1i'. 0 ~~Q.!i: (GIE) mr1f;aJga~ jf:~~ .' ~_ (Steve Kerr) m; r*Q~£t-~~fia9~.~,~i'thlJ'~~ st~J:ra~fL~taifS";Z-~hli] ~ I§I m 'I WI*lI~JlI~\~~;a. ' ,I~&JJ5iiD J

lEfii~.I~:SP:fij~?11! ' lia rt9sP~~1~' ' ,', ~WJ~*~·--_--~1tJll@t~Ht~fi:a ' lI~IiITll.~UEmBf&

1~~Z~~St9 'Ji)jJ.-aft~II.I'1f{lB!filb1i*r:p ~,ji§~~iJtee!9~~gtt ~ ~n-lttJ1,r~I~~1.JjjD 0

'[:C I~L- ~& Ilt!:> ':!Mr.iY, '7 Y w~E-I-.a...J:: B r m.;i& '~H sa IH.§§!.r:lEn'::t11:: FRm+froa:.lllli:r:Il "':-9H.I6bI a ~A....!l::.,I'J: 1~J.!lJL I B~~a I~~\ J 'rft' ~ +'J3iijAI '.IJ" r1E ~lmJl ~wa~~JR .. IUJ~rrtJl;.>K.T~m~II:n;I1'J~jli'jl ~ 0 ar zr ,...~\

~~~j!~*IDil~:§:Ib~~ 'I ~1t;~~PilI~~~~ " ffiiBBi ,-~ 0

«mll§~/u.,~i.» (The Strategy .. focused Organiz',ati1on) t~H±1 1E:~mffSffjJ~:71-Fi¥JJ£~lIl. I~ J l&~~~"~~IJiIAtz~~ ; :(±m~mt~r: - ~~I¥J±I2§~~Fit;T-F:~~+;r::~ 'I imJ~::~.I~~'1±jltb'mt~~I~ ~fli1t,~,Pff3&' §15VJ.lF~~ ,:

:1, .1.,:1::- -_rtliMWilA::t'1i :: 5R~~JI:~*lSjI1tJtI-?}=f:IB'g:Hti1JI 11F~,*&iPfllSW~il.A~. (sr~',R~~ ~~II7t1§~.IE JM~~Bmt4l~fB!atg~~ I)~:tf ~W'3~I~JiEttttE3 .~¥~~~,~r'zre'~~H~¥'_'~I[3<. i! " 1iP'g~~,~$~~~~~ 'I ~~·~\:~~EB~~±~1I1Ha:li¥f§:~I~~:%f ' ~,~iE$ '0

2 tt"-F III •• , II".,_ !l!iI!5P' ::' ~1119l1~Jj]ltr9 _"Cl ~ 'I ®~t;J:M~It~blI~, Y-IrRJ I PIT J...;J.m~17lf-1NP:1~~~7C " ~, tt~,F~ .. ~~~ft 0 ~~~~lIJtEff!jZttJ*l-7}-F*J~IB~ 'R~..REBI~~~Jf . _-c ,~IJtJ~I~~- lli=t~ (~AtfJr-k) IIJjJ ~~ 'I 1'1irj5IT~~S~rr-5}-t ~nk:~!lt.~.tbl[ZSl~~n-zra9~:ii:!ft1J ' t.B.~~fl-rei[)w~l·' II . ~~1tl!IDt~~lm 1B&!IA'trli'$ mJ, (l

&iL 'I ~~~t?},~. _~~Aa~~~~~1*1W 'I &~F1itiJ1±m1!A~tmft7}t1~ "~mIDtt~~B'g$B1IJ 0 ...

90 f.!JlA May 20'10

~ql • mX, I IF.f:t ' .6 I IOtl~

~f:A ,~JB&a!,il~RlG ~ JU '·~E8*.ill:,:ftIl_fi ' .fi~B:I~1m'-i~j£ 1 Jl~.mI.~im71~:1±~ 'I' ~OfRJ~.er& 1.Atfti1til!:~~ , A iI!t9~;; · (i!i]~flA~ , .~fll!l A.lIlirlllJr~ ·li'ii~IIIi:ll!!.1lII ( strategy map) tJ!Jr::~.:teI ~!i~?¥.~1iJt~.{~i~,I,R, ~ 1B~ JM.:I!~:fi{i1J:rt ~

(mM~,~L)$i.» (The Strat .. egy-Focus,ed Org,a!niz:a:tii,on) '~.f.W m 1l~JFE3i&~I£~)t r ~JIS J ® r l&rII J ~ i1I,*~Aj\:

1 •• : •• ~-~.m1~ •• ~~~-~t&~M.'~.'~U~fi'.~.~.4_~OO ( perspectivel II Hi:r.l'~~:t:E~i':EIa9f11:i! ' ~I §;tI.JlfiJ~MJfijHmt~®1JIJ]1l

2 'I" ::' i[lzlll~mf,~~" : l.rit !)l,llff~Aa·n~~~JJiEJt 0

)~.g- L~ , ~ma-±In il'~~ r ~~ff tE tI OO:~~Wg:nltJ1Jtr,~§!fll J 0 rm'3fftj'~t7:}-F.aU ~,~~~" - ,!tlm~~1B3 .-~ •• t.~r~k~~~~.R.J '~.~.W~~N~.om.~r~.~.~ ~m~.~~. Djt~~a ~ EI3...tml"if: , lillt€i,tDB:.miP.lUI~~IB&W.fil (~ .. Jtfll.1fi1 '~.'~P~65:k~.' B;.P.89lWID @ ~D[m~lm~~~~fi.®B.~~.~~~WM.§~~~mr.~d.~~a~~.a~~.w~ r •• ~*.R~~aMJ ~x~.~r.~~.3~J r~~~~p.M*~.~.~d.J ~au •• ~ ~trF.:j:ffimllJ~~~1ff Q

~.Y.~B.~.~~~~ •• M~~.~.~'&M$m~~g, ••• ~em •• oo.~ •• ·~ j,lj~M~~~U1A~{lm "' ~~lllU:~'lt.1~ ,0 ~~I ~ J;!~,i§lI~.DtHElIDjfl,,~ II ,J(JtlF~JI~~~M r~iI!~:au ~~jJl jl r ~IBHf~jJ J r:s~;JJ'/FJE' >Z.~~lliiiJiS:~U J .iij'l1ul 0

.~ •• ~~ ~.~~~.~.~~~m~.~ ••••• m~~.ft§l~ft •• m.&.~,~~

r=r·T.rr ... ·~:,·P ,"':'.r:.;-f ••.• j~ .:::A .. ~~111 ... ~~

1t •• iIi 1iifl MfidJiJ' ; itfM 11 . iii '. ~lIroi«l.I?

... iii

~ 7 ••• · · ft1Mf4 ' - D~ntilT&_JJ!?

~1I5s;ffg.iii ~J'. JlD13II EJII er Ii1$D~·. .. ~. ?

•• III ••• iIi ~ "Imam: ~ :tl~1iJ'. . ~ '~U'II':7J?

If+Attli: (M.4 ~·~'N!Ifi) IWlI::l! • M;t' dUi.

Be .. 111"t:-: 111l1- -',ps' ,*,·~U 8,C 1:\, 1.)0 ,1i),aS,I'I.. .' ~g:" , '. EI

itfflJ;;' tim~,m.jj'g1]::~.T ~ ~miiJ

--

~~9~~.~.~~~ •• '.8R~

~~

~p

t '\ -

, ,

~~D.~ ••• ~~~~~_ ••• tt~~ f5J '~ ffi~§·li@I~ff~~~1£.~~ ~ ttE~II~~'~~ ~:;:*"~IHRJ ue*11IT~ 1Il~,

.~ ••• &'.~I~~~1.W~~.~. [ " ' " ~: iJj JlI~ 1 j.,,)). :eU'~~ ~ (:syrn,e r,gy )1'

.,

,;t~{r&ir'~IIJW'ttJ~ 0 .. ,~~'

•

3¥iiIT;}'-F'~~JUlitil "II~ ~, Ipg8f3.51rt~ " ~~ft~~41j,.1I1' m,~J-ll~~;m~IHlil~. II I~Jfffi·~1tJ

«.IIti~J()~!tIt» ( The Strategy-Focused Organtzanon) ~ it ~ ,ti,~~~[].1T' r :lt~~~ J lW3rr;1-F

I~ ~ ~~~JU3:;1\I~eEIJI.l1: 1 IIIJ:iMJ,!I!:.:: IEBpfl~ , .• ~jW~,I~:1t~fJUi["~·fr=~ ~ J WH1lQ'±~

(OUPCH1[d) 1M r ~9E'J ~.l.m, ~ r ;e,ljir,J 11'3Ma"3[ •• ~ 0 2: IIB:ffiJ,..fI,: ~~J±H~.$'~~1ll1 JL~&.u~,rm ~~fJ.~a ···c~lfiB!1 '~~~D~$~.lliefg3eJl.IJ-= .. il,«~"'"~ ~ :it~~m.~I{t,e~~H1=Jtmtfl ~

.iJIj*~ ~ ¥.~~._t~~~ ~ ik)EVl r:l~Nr J ~~,1t:.±&11 1fS-R~* . 1IJ5'i]9~'~iJI$~¥1li !' 1~. ll:~.:iE~'~'_~ !' IDt:.§._g,m,Hfi.'I~ ~!jZ1tij·~t?}-~'...t ~ ~DlliIJtii~~1fJi~I!~a:ft-F '~ 1t.§-T~RJ~a~~,Jl I) fi~~.~~~~R~MR.B~~.~ •• AB~a •• ~.$t~~.~9~.m~W.~~'&~. HX~~t5}-FLa·~~11i i§ t~Et.m,' ~~~.~m~&1$&~~ Q

•• ~~~I~X.M~& ••• m~_ •• ff.~c

~,~¥f\1~,~~~?I!JR~~mll t l-;.{&$*~'IJfiftffiji9:3l:n f8~Ptttt~q~,'B~ " B'~ffij1li1t ' m51Fl~~~ *~~$~¥1lLm1~~iiJM '~ltJJ:t·, «mlBl~JLJ\#J3.»~~i1iahit*M~:

1.~11§~1* (Strategic Partner ') ~'i\: ~ ~[l~:g..~.~ l.rrB'fiJlJ:iJ 13 213(g!fZ1J~:$1~ , ~IJliit¥ {vJTI 51 ~i:E m.x~ ••• ~~ ••• Wo.~.~~~~~ •• 1~~~~~~i •• m~m.~~~_~*,~~. tf¥UI~~IB§§m 1 MR:tE·M1tE~.,¥m~!l¥UJ;J~J£llil ! ~{¥~~~¥1JLI~~~~~ G'

2.","[~~$~, (Business-in-a-Business ) mi.t: ;s$,M.{t7~*DJj!!¥ti]Bt*~ " ~U.~¥1ll·~\g~Mif* r ~*m J ~/I)~ ~ 13~~ill~-1fI~ltlzl~~~ '~JtftB,~~'_lli.~I~Brg I' fI~;ltpfi~tl1;lt·I¥J~'~~ a, 1':'~

~nw~~~t ••• u~1m.-~D-*~=~.~'.~~ •• ~~~~~Co •

92 I!IIA May 201[0

ti n:ilI iUT'r /. , L\9:Jjb~ ~~= · :J!~)(.. " ~Jfgj;;i

{(~W!*J?A':~~~II,» (The Strategy-FlQcu$led Or~ianiza:Uon" ~e~t§tI:\ II ~~RIJPliimi~W&irt' .. &.1111 A~lln.~~·" t){R)1I(m"~lt:*~JI~3~:1nt" Jf~,!1ZtJj~t~~~ljjy& ' ~~~Ift~,1§ , ~~I?M~BhI lei ,~II Miff lit 13 ~2G.1i {l,$,li ~ ri, - 1Jt' B ~ If!=llP 0

,mr.J (IRi,ch Channels) 1 ~UflQJj\~aii ~ 1JJ,mmA.{r;~mUfi~ 1~*jJI'~IBf:f~lpg ~.8IrJJI! 'I j;~&ttEJlIj}J:~ $~@JtI ;, ~£~jA r Ji~~n;.'if;.i J < lean Channels )11 ~l~llfU4flj' .. ~f.h\~m,~,~,~)'J!f~:tirel '," ~.wQ,rI] JI~'1ri.t t PJ.1$.iRl~~, ,~

~'fliiil-;; ~ ~:~st.~~~.jtl.lU,r:·i§lm: (1) ~J1:~~pg.-'1if~iff~Ern7'M; (2" JJtrr~if •• ms 1~~raJ~S!lff :;, (3) .Ff~I~lIJ.IfIT:$}-F~I:mU3{&ifJI_ii~U~ t l-;l~~!mllS~fll:h; (4) Q!EB3¥tia?}

1=:. I.,_ . ~.~~1j~

2 •• ~A.-._.e.=~W~ •• ~AIY.~2QI~~m~~ ••• 1.M~.8 ••• ff~d~1 3b'lEl~!.,_E.I111,jjUE(g'ij8.IJfiJ~* " .',~{riEff~~,.!l,11[iJA.N.WilI~§~ 1 J.U~~:O::.'~~ (0 i±~.t:1Et!t~'~~. ({f~ iu·VJ.fJi~A.t.,Ml~4fjfi,f;l) ~I , ~"'I~iij"Ii~. r ;!t~I~I_§~j, (ffi]iaJltfj.iIQ ~Am~iQ'rm it) 5itJlJjiI&III~,Dl~UMh

~.d~m~~~ ••• ~~.j~~~mA§ •• ~ ••• ~m\Ah ••• ~~Wffi.~t •• *~m t~~g.~~~~.~jE~tm '0

3, ' ••• JIB :~' 1E:¥;~\~.~IIt,.~M ~ 'li1f.~J~]i~ , filA tB,tm"*X!¥~ ; m&~ , :5,1f.}~1t~.~ ~.r.§t •• ~.~.~~ •• ~~ •••• ~~M'~~~m~AI~~.~.~~ ••• ~.~ :!ImL ~ *~g~m1;lt:9r-1±~!~ , ~11Jj!iI~~tmA&:LE~~~~ 0

;r:,~ ~, :it~dDm~~~J~;zm ~ ~~~~;tiiJE,~~~liaj*~_,m~~~~ ~ E§!:Mi~ " ~:!JCIIRl~' (fl]~"trit ,aM iI ... iiift ~ Im •• ), 11 rm~~1i~tt}1ltHt -: ff~:g,\tS5tli*jt (1n~(t ft.,~. ~it .. ,q..:..tat) ; Jt~~I~ Jf~:§B~.r:, II, J\ ~~~iJm (;$fl!.~ i1!.If~&j '-6-- tU@]i ~) 'I' I§I B~:ff~!~il.EE.,~~I~II~'~ ~ ffl 1).1 bI~.JBg'B'9I1S1~III~f~~~IEii~!' Ii]

is. (fIlllt8l1'bb,mat» (The Strate '11):'<.Focused IOrgan~,za't~on) -e ' m~60%,

~Ma. ~ ~t~jfll@r1f~®I~~i1=~'ffW (j'fi]~~J 1t:st:J) 1JOl-:;tjl,~ , ~:fi85%i~ftJJlIJ ~.,~ F]I ~ iR~lD!l¥9la.~~,~Etl.d \~ (I

JtlAII~FH~t~crM' ft~D-8'm'I3i:i!,;f,QI~~1t~'m~~IW~' at{t,1Bl;~,:ljJf!~~m jl fi~i~,~~1! ] fffj~'iI tB~j!.~fEfij*, ~ :*:l1ettJ1~'~ (it. ~·a 11111 ~~fftJJi!~) 0 3fii~73-~~;lJ)A lFJIltJ7!.1l ' ~~tf.{1e.$1tf, ~ft~li~li~.elg~ i!l'Jti~~J ,; ,re,~@~i'J1£~{I~r9T~tti. (d,oub,Le-ll10Q'IJ!) _,$j ~:

1 •••• lIm.: ('~lIjftlB§,~' - J ~O Ir!mi~~.fTi1J'J1 Ef9'ttJ:t ~ ge1J:~!tm_e~!E~EI3*nniJl~fii~ m5~ 1 ~i;lt~t tttJ~ (~"; •• M.:) ; '@~frI1fJi,2m ~ ftU~,alIri~#~J I'~,~I~!~AA)R ~ i1~W;~l!,~t~~ , ilt~ %frtt~«I (f.JJ'~I'.ilftIU c 1itiB!!'D'i,.~ft~ t ,IEi!J.vR1t~m:tl:a'9 r ~rt J @~ ~.

( 1) ~tflm!~~I'¥.lJi+:»~!1 JjL1E:Jtitl~1 [Ell *lftllll; (,2') ~,!iJl:~~ r 1 •• ~~;fI J (stretch target) ~ E)ftJ.l~JTJAl §I.zF~~1i~; (3,) ~Jl" ~m!fil1J1i,= ~ M",,;EtrI1.JPH~.j}j '~)~~ll~jR,ft iii ~ z"~B'9~!I§:; (4) ~lE.lB!rrlbn~Pfr-eB'gfij~ftAt:f •• ICB ' *"Jtt;tA.~~fI.~ 0 £F.rlmllfij 7}~

rff(lB!m~JI!' mi-;1.~,n~I!~'$~ , ; P1N: r~~*rl~J 'I "1,.l!lfffl.=&~r~ " ¥ttL~~EJ~*:~~,* ~.

2 ,u.m •• ,' •• ~ ,~,JI.III.II : :ft~JlE .. i3~ "ff~1J.Ji:m.;L~. ' .~.P*r&:\~SIiIU~.IB!~I~~.~ '~ .~ •• ~~.~ •• ~fi®¥.(m~.4~.)~~ •• m.~.d~ ••• ~~~~~*.Uff~~.o G~~fl,f!lt[~18lcmt~tPl ! .lI@ft_Erg !91~1±~';;lmffi~~~Bl! (strategy) ,'ffijj~~~JU~ (tactics) 0

~IDI**AT&TMtE~fj"~J:~m' ,. M.EIit§ "IBUl Catueci) 1i'~[IJ!tjilUlJb~lI-e-ill~Jitfi15It: r 5:i1I1:EfiiJ$~ EJkJ'Ji~~~f.ITmsr~I.:E'B.ml~~1± ~ ~1J~~~]Jtt~~:tJ!~fl ~1f~I~~~~r~'~i~*~~~tl1j*=~PJT1if€l,IjA S~.fi~-~.~~m~M~~.cM~~$.m"M~~.~~~&.~~ •• ~~~~.oJ

3, :iIIIli, , !lRlfi,.'lE : EB ~:SP:Ij~:7}-F jlJ S~iiii!~ll~IB!r~I:fI.'j~.i ~i~~j~tll ~iiJ*RtI~':7}-FI~'ii~'li Ie'9Jlm ; ~~.t~ r:3!J[mfj 'M!i~ftt~~iAmt~iY-J~~flSi ! &8~1fuillfl 0

( i: 7}~JT)!: lE~i~~~I~~;fOl1Jg~:t1 (dynamic sirnuletion l ~St~t"~ffh~ ~~~1§.mm~~I¥:JI[2§]M~ ~1Jl~~~jjEii; "2 ') ~li:9~"fr~iU,~i6~ : ~.sefE:~~m&It¥~~~Ii~~tl1J!f±iJ~~t?1-F-~'iiJI ~ 1 IJJt)tIfi¥~~~Il'1'f~~~ 0' .Dl~1¥45)ES (Mobij~) ~@H I A~~iM~e~~JUj!t6~~*I1~tfJ~]J~~9J;[ tt,~lt~£fiI 0 (3) iiI~M"(g8;bWimlB&:~'-i~ : tEBl1~~ID~B'gY':HlBm.~~~,*,{tJ:iL~ ~, 1i::~,taJ~~tlTfl .~I.~~~.dm.~.~~~~,.~~ •• ~.~o .

'94~IIA May 2.0110

~i- *~~lE~6ill-l1jt~EBl2:&~", fRpl$l~ ~t.1JCP 1=1 ~J ~ m~~3It§C!fLU¥~3r~IE&m:~a~i!tJJftIiDi I

-~~~ 11 Jij;{JSt9~~,fq}w!frij~~m±~m*1ii" l' 1CHI.U~ .M·~m~~~~~~"& ••• N.~D~NmB.~~·m ft.~~G~~~~~~.~~ffl~~n~_tt~*t~~*m~ st_H~JJj(fia9§l!~tfIA ~ m~f!fCJm~1~nQ'I1\ . ~~!lji ,"

ij[l3l:~ ~flmm~'l} EtIIVJfin. · iri~D P3~E;g mBffi~ ~JI:~ rllfJJ¢1(iiJ j;(M~_til 'I' tg~lIll.~IP3:g§~~~~fi~m ..

~~~~~'~~~'.P~~~~QG'~~~~W~~~~~ afI~. '** fl5Jftl~1.JftMJm1i~i!~,~~MiJmIJ I' llTIE8!r~!icj:lI~' ~irI.~·!§'9Sl~,* · R~~~m~~5~ rJMUJ]tPIIJU ~'. tTIJiltJ.HI ~ 1~$t~grR~J\ .. ~~B'9{~~!

.•.. · .. l1J.1 I·

- -I

• '... . .. ~ ...•.... '.. ...•..••...•. . .. '._._ _ I, • '

I • .',., .'

_' ,., "r, I'

.. ..,. . .

. - - -

I:~_t 1 :It:~mlb~l ~?},-F':ft*~·3MB~~:1t 'I' ~~~ ~W~~M~~,~wd~W_¥m'~&Rre~~~ fr*~~TKP:I 'TIU~~~~a~P.X;~I!6 0

r ~i- ffll-tij' ~ *~,~ ~ lJ'it·:ft~· ~itlJ~,fi.'!J~ A: I ~;ljH!IUmB.· !B~¥J!B.' J :iC!i!:iE~'iIi'J!1} E]ltie~IIJ1'et~m o

:1E:~"J\. 3¥~'gt7}~ (Balanced Scorecard' Vl.l'tliMBSC) M:::r:~-)X1!~'RiIb ~ ffij~,·-I1m

~ •. · .• ~~.,~o~~Fm.~~_.M.~ •. ·· .. ~l •. M+,=.~. ~~·~IJ·:J~~. ~IIJ1.I.r!1I:I..~,T1t±,~1~.~. ~~pa.:c. ~ ~~,

·1S~IJl~~~~~~' :~P.N;~I~lrBJ. 0 B.sC~)jti§j • :t!,ltU:e: " iM~ .. *mai&1J (strategy map) " m tI:HI'.1I!5&f~~ (KIP'I 'IK'ey perf'o rrnance indicator) II Att5i~~hlJJ']j'~ , ~-~m'MW

~~i&!*.ii:"'~ , l{)tf~~i1 Q l~j9!ILt.J2~~I' ttt m~~a:CSa

:_ tiI:_ 'MI, hi 1:1 ,'zr,Q'~"~ '_11iID:liE _'~i' . ,7til,J-J-,X;rV

IIfa ~ ~1lJlW-MI (Robert Kapitan) fr, «,fftJB!~/l) ~.).MW~~.~B~~E*~~'Mmw.

te' .... h,e

~1.1

r.~ •••••• J~MB.'-~Jiatt( •• ~~» (AUgnment.) .~$JA.m~:iIi-~~U ~ 11 .~~~-.c~~.~r.~J ~~S~~.~ ~.? r0 •• ~ ••• ~a~~~~~~M~~

~e~-_mAE_~~~~~_~_~~_a~~ 5'(, ~1E:* ~ . .Li:E z: I=IJ ~ IT ~.w, ~rB!.JL::E ·lSi· ~ ~m-r¥ ~ ~ ~

miJJIBSC~~fa~~w FI~tt11= ~ 1~~.)!~tr~j'tE.j] ~*.oa.~.~~1.¥~ ••• mAB~ • ~a'9~r~~~! 1f~j..:;}Jft5~~$~~~e8~fjnt.~ 0

·rmft·E!·ff:fi *ff II pg 'J~·:ii:::*til:h IBSC ~ *- ~*WY~. fu~:Jl ~ ~~~~ETI~·BSC"~;LpftVl.~~,-'m:tierg

~.' •• ~~~ •••• ~7Y~~~*M. d ••• ~ •• ,~~*~*8~.~.~~M~ ~ •• B.~.Q~~,~.~m~.~ft ••• BSCa'9~~'!l1! ' ,{f~IJI~ (rnobilize ) ~I)ff~ti! fjiJL ~,l\;BSC·~ IS ~ ~rlit:tiA~ ~ r.m .~JI.jJJ: II j;~, ~HI~m~~~'~ ,~

.~~ ~ ~o~ F!.-e- .. ~m~~I!'!t1~IAAI"i«I;m·~;;f.r$1:mJ;:~'· .. 1m ~ Ir::I~

o{(\~[I! IJ >.f,~lti ~,I.1\::Pf'it "l:Iltf':J~,i'iff.±~,m ~~ , lIHL/\.,i-I"tJ

FllmJ]=M",~~ 1 ~IJC (~:qt·lJit?3r-F» p:r.Htlf1if~::f'1iTV!11 P.llLJ[tiltl,JlI~ r ~1B3~1.1~~,~ ~ iJ9~~11 ! ~ ~m~~,~m~ , .BSC.~~~~Hffi1i~~R.*~ Q

r Jflrn§Ii2}~~~:B.sCIa"g ii_ (account,aIbU~tY') Ii 'w,···· ·I~ l19~tE.~18SC~':fi= ~ J R.m>.~~ I)

r m:1~M~~ J ~1Ji.i!l, ' i!!'~1i;:& 1ik "ABS(' M~_Bm •• ~_&:A.~~~$~®~~. li1fi lit! ·1 ~;IHi Ii I~HI 11- ( "_I'JiJ M ~)I &9 tT Ib ,¥_. ~JjJ~8¥«rfB:BIill:~tA 1 p)f~J..frIBSC •

• Jt .. '~E /.. .~,'~t~..t!!~ t~. ~ /. M4Jlrf.:

j5i~i1"'I1'1J.iiQ l1UI J~ RAot'JI

Phase3 ~ ~~ Mil9§ r!~JdH~Mm( JlM4-..6f11 F.I )

----------------------------------------------- .. ------------------~~-~.,

Plhase2 ,~ mllm11! ('mi\t 4 ........ 6,. JI ) It;f:4~£i : KPMaft:~

KPIMG,J\BSCat:J'}1rf)§PJ?}~3*~,~ '! .M-f;~14- ±¥i 0 2.:.ZrUr~mffmf.i ~~jll.~J:JJ~I~:fttfr ~ •

lBlIlP.!:rent 1:ttfifIDe'9(iffiJ=3 J';JI IPjiJj6~tii1~I~iS.II!~[ZiIJUI~JiIE5t! t Ji:.K.P'lfttilt1j". ~

Ji~~:.\fZ.~t:ft~~jJ1t: 9 J.;I~, ! ~-~,~2i1jJ'1}~, 3.iJij~tt~1IlJi' ~Smi·I~JI~ " J!1l.mlB§V •• 1i}

3f11$i~ ; 1.!&W!jigmllJ=3~,~jf9Hl~1I~ ! .ll~q ~ I' mrr[E]~,M~t":t • .'*,J~ 0

)\J~~ ~ t ~ ~\~.Iit.ll~:tjJ~ t9.~1 J\~ ;fffi.~ d\ml¥3~11 t tB*R:B~~at3m~~I~~iI 0

~~ •• R.~Am' •• ~ •• ~ r~~~m ~ •• ~~_~~.~~~n¥~~~ •• R'M j)A'iaJ~~~~r~~Jlk~J:er9JM~;t~ 0 J V±EP~~ *i7fj' r BSC.~~.argAm~'1( .. 7Jl:Wf$~:JJ! J;J &.m.~~YM •• ,tt •• £ •• ~J-fi~ ~:ttt~filf,J1l " .~lI~~±fi~I~~m 1 trrl±f[i tt!~*5m,J2:.-. 0

iilIBSC.'. )\Jt~~*ff {~A:.@J!,~a· ";f~~ [,Fit 111]1 )1 , W*,J \~gm1QII!~:aRI!"~ ~t -£F] 211 ,pj 1P~:lt,m_1TIBSCiMJI I) fJH'~D j 41~3"'_16.fJ*~ 1E2} ~JjJ~Jt~iWma~liI~KIP~1 I' 7-"'9F.11RIJJ~U ••• 1ll

(, SB,U) ~.I_±tlilWKPI " 10.-.- 12FJ HUiltr_Blfi 1JJ1J=~'~~1Jtm.fi"J ~ jS~~~~m~Brm~1! ~it*~ '0

KPIIBlIII,II'II.II' im_~IIB_ilI _y._.~.fth~~~~.~.~.~ ••

,;r.y.[l!!;!!l ~';;5t±~11 ~iEll~l*nn ' ..... ~az~.,~m ml::::lc::l.l* .JPlli om-' ~fL1C :~iJ ~ m!)(.$·1lL Il~ KIPII t ~~T;k:B '-:It=; 1=CI~f,"~.Q!-uL

~.ttt~~~~~tt~&~~~.~~.A.~ B ~~{'f~ I 3~Jij'.m~mmt§i¥3~:ff 0

~ffiJ ' it:~ttmIbBSC~ ~ W~~ttmKPII.~~,~ ~mQ.w~.~t r.~~~.~-.~.~ft ifi:~~ I tI:ll.lU'liIi'JEft KPI ~ @.tl*~ tiP.R )±mKPII ~~Rltfta ~' 'f'frgKPII~.IB!~I~Z§h~rtI~i'&rm,~ ~,8SC~~ . WW I rm;FfllIt§'f!Jl~I~ IG J'

,,~~~~ ~ -8i1E:.g~'~$UIBSC-·: A~~'.M· ~, I ;t~KP'Ifi.8!~.m~' 0 ~1KP'il=*:,~It~~IUIIAti m ' 'lrfj~a;~I~~JjIH~fi~,~*.~~.~ ~,

~ 1M:!' 131 iJm~' ~ ga ~ Jr. -m1' fIG' i5!£, ~ ~ =w:. - c- ~ I"itn .~I~~-1~~;W~]Fi~ ~ ]~.*1m.~~~1 ~/f=I~j n'j

]( P I: II ~~~~,IRU.i~ ~ I§ B'9 ~ ,:tt~fltfi~m§;I!a ittlfi " ~~~IBIrt9f~~~'8lE. oa)1Jl~~, r!t ir'~lf~~IIKP~.~~Bt; ! ~,iTfifl'iB~,~~.t±!*ff~ ~!J r.~~B.~ •• ~~&~JR •••• .~ •••• ~ ••••• I.~~~.~~~~

.. 11.°

nx;IlJt~ 1961 fI:. ~. ~I,~'240 (lA' ~ ~1I~~~~ •. ~ .Iij~a.~&~~ tIl,·~ ~ >@ ~ Jl ~ · r1J f8 ,. ht:t: ~ I~ ,2010~.1,a,BJ"&~.~.~~ ,~

I

•

~~:~:::~:::~::;:6::::;~:O=:;~:: :~

.,2400;@l,~,I~~~~~:3t,~ ~1I:alJ!.fflIB!W. ' 'flj!I·~·~jf.L~·*~5:o

::tED'~' . rii'I~Ft±J!~:tS*lSt r 1.J'at'~l!. J (Hash i n Kan[rli) &91$

~ ~l:I=rr~i['$·~'m9~&~ ~·qg:M'~~·t:£".~~.~~~tai EI1*' ,I·...!:::.!"J,. IJQ. ~ ~~'''i:±~~At~!IIU~~ l'rrtr!'Rl~tf~'~~~::;!~ll!'rl,*!~~1~ii~ r 1~1IJJ\ rliJ

8ff1~'Il~'ft m, ~~~trQlfRJI@:~~ri.t± 13: ~~IU 0 rfl~1f:tiR1l·' /FJilJ:.JltfT 1 ,J W8I~i@lalll~,$,*~.**j:l~~~~m 0

I"'l:.' .. ,-'~':-l [If:, -,.1;1111'11=1 ~,~I ~ &lIDI'. ram, MIDi liE ilia 'J:f, , l!1_" Iiii' ~ ~,.. '1['3 1\CIiI, ~ 1m 1m

Jlf~l:IjZeJ~~-F (Balanced Scorecard: 1iU~,18SC) ~51~. ~ ;t.r

R,h='mI' ~~~~~ ~·Bh,' F*l,m,·' , ~,I~,-, w~,' ';"'~-4-A,"'·~~,'.,b~, . .!:I' IiSil2'~, Y J .w,l Iti," :nFl' EI,+

WJ~_~--,*m ',' 1?JKPJl~m ~~1'1~ fJil '.IJ' t'-nEi~ Tl::;lij l"'U=;~~,~,1

~'='fI,=lb e..v~~,,~ ~ ~~flIlln ~I'IIPJ ·al ~ tzr1'.~ 1':1 L ni'l !i!!,~ M ' ~.M- :J:i1-i-*" ~'ib16 @r ~'I,.i 11 t-'Wj'~~~X ~ .. '~?-I:! 1~1:r;n ~ ~11~ .. 1"~Ij;jp 'lld ')' [" pu~ ~ 1IJF " ~ ::n::i!fbl)§ 1tS( t~j

.~/.""t,~, 1~~1J:.IJ~, 0

. ~Att! mt~~J\~~~:I.IJ\1E:'* ~ ~~Jliii~Je~~m~~~I1~ t ,{§{±~~~*±1t.~ r ~~,4!l-iIILA.e~ff,~' JI ,~Mt7.F~$ij! r ~,:ft31 ~;fIla ~~'!~1i § 2 8'g P II (Performance I nrJi,c'at~or • .Hf~·~ ~ )1]" (;I J

..

i;;;~ /' .~[I +~.(oq Ilffi· ..... , IEb: ji''''IM., ~,n~ ~ ~ P~.lL lIS