DIPLOMA IN TOURISM MANAGEMENT

ASSIGNMENT TITTLE:

3 DIFFERENT CREATIVE & INNOVATIVE PRODUCTS

NAME OF SUBJECT:
CREATIVITY & INNOVATION

PREPARED BY:
(NUR AMERA SYAHIRAH BT MOHD LAZIM) DF0715214
(PHANG WOON FUI) DF0715217
(NURAINI BT ABU HASAN) DF0715213
(NURUL SHAFIKAH BT SUFIAN) DF0715212

PREPARED FOR:
(MADAM ZARINA BINTI MOHD AZHAR)

DATE OF SUBMISSION:
(14 DECEMBER 2016)

TABLE OF CONTENT

NUMBERS CONTENTS NUMBER OF PAGES

1
OBJECTIVE 3
2
 INTRODUCTION 3
3
FOOD & DRINK PILL 4-8
Product description
Benefits of products
Market plan 4p
4
MAGIC CHAIR 9-13
Product description
Benefits of products
Market plan 4p

5
BUDDY SLEEPING BAG 14-20
Product description
Benefits of products
Market plan 4p
6 20
CONCLUSION
7 21
REFERENCES

OBJECTIVES OF ASSIGNMENT

Our objective for this assignment:

To develop our team members to think creatively for give two ideas for each of us.
To develop us how to choose the best products.
To teach us how to make research and development (R&D).
To teach us how to explain and promote our products in details.

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INTRODUCTION

First at all, our main reason for create these products is because we want to help the homeless,
unfortunate people and people who want to save their money. So, after discussion we decided to
choose the best products from our brainstorming session. Our three products are food pill &
drink pill, magic chair and the buddy sleeping bag. So, after we discuss together about all the
products, we decided that each of us will take one of the product to make the detail report. All
the details we discuss together, only the report we work separately.

PRODUCT 1:

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 FOOD &
DRINK PILL

1.0 PRODUCT DESCRIPTION

FOOD PILL:
Our food pill is based on nanotechnology. We use Kurma as main base for the pill. The
reason why we choose Kurma is because it has a lot of nutrition and helps our stomach
easier to full. Our food pills have 7 main flavours and after someone take our pill, they will
feel full like after they eating the real food. The flavours are pizza, fried rice, spaghetti,
kuey tiaw, noodle, mee hoon and rice with gravy. For example, someone swallow fried rice

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 flavor, after that the structure of pill will be expand in stomach and make the stomach
become full like after eating the real fried rice. That person still will get the nutrition from
rice, vegetables, seafood, and chicken as in that pill contains all the nutrition of the fried
rice.

DRINK PILL:
For our drink pill, it is a soluble pill. When we put it in water, it will dissolve immediately
and become the tasty drinks with 7 main flavours. The flavours are syrup, Milo, Nescafe,
Soya, Yogurt, chocolate and juice. It will make the people easier to make drink without put
sugars or creamers. The taste of our drinks will be same or more delicious with other
normal drinks in food stalls, and restaurants. Our drink pill will be come out with a special
water bottle with the water purification tablets. This pill is really suitable to military or
people who are having camping that difficult to find the clean and safe water. The
purification tablets can purify the dirty water and become the clean water that free from any
bacteria and microorganism. Besides, this drink pill also contains vitamin B, C, and E that
good for the body and health.

2.0 BENEFITS / COMPETITIVE ADVANTAGES OF PRODUCTS

Food pill:
Benefit for this pill, the consumers will easy to take their meal just through the tablet. It also
can help people who did not eat vegetables can eat this pill because in this pill include all
nutrition. The people who are not able to arrange their time properly to taking meals on time
can take this pill everyday for one tablet. The people who get disease such as gastric also
can take this pill before start their daily routine to avoid their sickness. This pill is easy to
eat and just drink some water to make it expand in their stomach. It can help people get full
for one day after taking these pills. These pills also have many type of flavor which the

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 people can choose what they like to eat. While they taking this pills, they can save their
budget of money. They no need go for find other food everyday with the different prices.

Drink pill:
The benefit for our drink pill is it can helps people to save their time and money. This is
because the consumers no need to buy sugars or creamers to make their drinks. They just
only put our pill into water and the water already can be drink immediately. The other
benefit is it helps military, people who are having camping, backpackers and homeless to
get tasty drinks in short time because they can take water anywhere and everywhere. For
people who are having camping, they do not have to boil the water for make the drinks.
This pill also will give benefit to the students who want to save their budgets. Furthermore,
most of the hostels not allow the students to cooks and having the stove. So, it will simplify
their life to make drinks with mineral water.

3.0 MARKETING PLAN

3.1 PEOPLE / TARGET MARKET

Our target market are to people who are like to travel and difficult for them to get the foods
and drinks with their favorite foods and drinks such as the backpackers who like to travel
in many destination and do not have enough time to eat and drink. Homeless people also
being our target market. Our foods and drinks pill can give them the healthy meals with the
reasonable and low price. It also helps them from starving because do not have enough
money to buy meals. The next target market is military; we choose them as our targets are
they always go to jungle for some training with a lot of things that they need to bring. So
with these both pills, they can save space for other important things to bring into jungle.
They can eat it while they hungry and they do not have to cook every day. The diet person

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 who want to control their quantities of meals, can take this pill for avoid them to eat in large
quantities. Furthermore, we also target to the students who do not have enough time to eat
and want to save money. This also will avoid them from only rely to the instant mee that can
give negative effect to their kidneys.

3.2 PRICE

Food pill:
We sell one flavor in one board. Each board contains 10 pills. The price for one
board is RM30 and each pill is costs about RM3. The price is reasonable and
affordable for all peoples. It is cheaper than buy the foods at stalls or restaurants that
cost above RM4 per a meal. We also make some packages, if the customers buy 4
flavors and above, they can choose and buy the cute and interesting pill board with
the low price, which is RM2. If the customers buy all the flavors, we will give them
a free of pill board.

Drink pill:

For drink pill, we also sell one flavor in one board. Each board contains 10 pills. The
price for one board is RM10 and each pill is costs about RM1. The price is
reasonable and affordable for all peoples. It is cheaper than buy the drinks at stalls or
restaurants that cost above RM1 per a drink. We also make some packages, if the
customers buy 4 flavors and above, they can choose and buy the cute and interesting
pill board, drink bottle or water purification tablets with the low price, which is half
of the original price. If the customers buy all the flavors, we will give them a free of
drink bottle and water purification tablets.

3.3 PROMOTION
For our both pills, to promote these pills we want to make the collaboration with
the organization of military and volunteer society. For the organization of
military, we will become the foods and drinks suppliers to all military as we know
they really need these pills. Every time they have training in jungle, we will supply
these pills to each of them. For the volunteer society also we will become the foods

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 and drinks suppliers. We will provide each of the homeless people, a set of foods
and drinks pill with the pill board. In that set, it contains all the flavors of foods and
drinks pills with the drink bottle and water purification tablets. We also will promote
our both of pills by selling it in pharmacy or supermarkets. Furthermore, make
the online promotion at all the media socials. We can promote it in Instagram,
facebook and Twitter without any charges. It will save our budgets but effective.

PRODUCT 2:

MAGIC
CHAIR
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1.0 DESCRIPTION
ABOUT MAGIC
CHAIR

Magic Chair is water proof

machine its can transform into
bed, it made by aluminium
and plastics. It is light so that the magic chair can carry a person when the person want to move
to the magic chair .The purpose we produces this chair is because we are helping the lazy people
can wake up early in the morning and prepare everything so that they would be late to go out and
the disable people can run their life independently. It generators by water its called hydropower,
it use hydro water to run the magic chair, the fan under the chair can be transform to wheel, So
that the wheel will move to the bathroom .Magic chair is also called robot chair, it is because it
response to the owner mind by using the mind reader, so it can perform daily choices and the
chair it guide by the hand rest, the hand will going to hold the arm prevent the body in the unable
situation. Our multipurpose hand will help the people to brush the teeth, wash face and change
his /her clothes. Magic chair can help you to cook by using multipurpose hand. The magic chair
is very useful is because magic chair have the floating features, the floating feature of the chair
unable the user to go down the stairs. Next, the fan under the chair can be transform to wheel, so
that the chair can be operated manually. Lastly, the magic chair is very convenient and theses
product let disable people can independence to take care themselves.

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2.0 BENEFITS OF THE PRODUCTS AND SERVICES

1. Convenient and efficiency

2. Floating features

3. Become manually

4. Multipurpose hand

5. Water proof

The benefits of the magic chair are convenient to help disable people can independence take care
themselves. Next, Magic chair have floating features, it help the people to stable the body when
going down the straits. Moreover, it generator by hydropower, it can become manually when the
battery finish. Multipurpose hand is the benefit of Magic hand, it help the people to do the task.
It is water proof machine, it is safety to use when you at the bathroom.

TARGET MARKET

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Our target market is for the lazy people and the disable people.

Example: OKU (orang kurang upaya) or someone who undergoes treatment.

COMPETITOR (IF ANY)

We dont have competitor at this moment, because we are the market leader in the market.
Market leader is the first person who creates the demand in the market, finding new users,
creating new users and encourages more usage.

4P MARKETING MIX OF THE PRODUCT OR SERVICES &RATIONALE

1. PRODUCT

MAGIC CHAIR with MIND READER.

2. PLACES

The magic chair is only selling in our central offices, and our company are also running e-
commerce business if anyone are interesting to buy, you can come to have a look to our blog.

3. PRICE

Magic chair costs about RM 3000, it is because our product is not a normal wheelchair .It is an
alternative magic chair, it can be control manually and automatically. The normal wheelchair is
costs about more RM 1000.So; RM 3000 is the reasonable price for people to buy.

4. PROMOTION

Our company is selling our product in our central offices and we are also running e-business to
make people can know more about our company and the product. Delivery services are provided
for people joining as our member, the first 50 participate will get 20% discount. The product will
give 3 years warranty.

Next, we are also collaboration with some of the hospital that can offer our member to have body
check up program.

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Our company also will have campaign to let our retire member and member to join, example,
visit orphanage ,climbing activities, swimming activities, roving activities, tango and tap dance,
yoga activities too . Lastly, our company is planning to have a nature trip, let our member to get
out of the city and enjoy the nature disaster.

SWOT ANLAYSIS OF THE PRODUCT OR SERVICES

STRENGHTHS

Selling products direct to the customer, we are also running e-business to offer delivery services.
We have higher responsiveness to customer demands, we respects the requirement of the
customer. We have done the R&D before we come out the product.

WEAKNESSES

High costs product, because the manufacture fees is high, so that the product become high cost.

OPPORTUNITIES

Now day is a technological generation Internet become as market tool is the more competitive
advantage in the market .A strong geographical location with high traffic input, our company
decide to have our central offices in KL and we have well-designed and successful marketing
strategies, these idea is come out from creative and innovation people and it is attract the market
needs. Business reputation of being innovative. Have an excellent staff for handling sales with
strong knowledge of current products

THREATS

A new advertising campaign launched by competitors. Relationships with suppliers and partners
very strong because we are collaboration with hospital.

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.

PRODUCT 3:

BUDDY
SLEEPING
BAG
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Product description:

Figure 1
Buddy Sleeping Bag is a helpful product for adventure seekers to get a comfortable yet useful
sleeping tool. With weight only 1 kilogram, BSB is the best choice to take along during an

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outdoor trip. Being compact with multifunction features such as animal repellent, electronic
charger, adjustable heat control and emergency raft; makes mankind outdoor trip much more
convenient and easy.

The layer structure of BSB is categorised into 3 sections; Outer layer, Intelligent Fibre-Chip
(InFiC) layer and the Air Sockets layer.

Figure 2
The Outer layer of BSBfabrics is made from Ultra High Molecular Weight Polyethylene
(UHMWPE) material called Dyneema. It is a polymer fibre that offers maximum strength with
minimum weight which is 15 times stronger than steel. It is looks like a normal fabric but can
withstand various rough surfaces, suitable for unpredictable camping base. Dyneema has
extremely long molecular chains that transfer load more effectively to the polymer backbone.
Other than stronger than steel, Dyneema also 40% stronger than aramids, floats on water and
resistant to moisture, UV and other sorts of chemical.

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 Figure 3
The Upper Outer Layer of BSB is implemented with flexible and durable solar fabric that can
generate solar energy up to .5 KWH per square meter in 8 hours on sunny day. Enough to charge
necessary electronic devices. The energy source will be stored inside motherboard located at the
bottom end of BSB. The Upper Outer layer also are attached to the net to cover up the head of
its user. The net gives BSB a full protection from pest while enabling the user to enjoy the sky
view.

Figure 5
The motherboard also is where all the buttons for animal repellent, electronic charger, adjustable
heat control and emergency raft. All the system is being compact together because the
motherboard is detachable. Useful in maximizing storing capacity for camping equipment.

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 Figure 6
Animal Repellent works by motherboard transmitting sound waves that will repel animals from
coming near the sleeping ground. However, the repellent works better during the night compared
to day. Mammals have several warning sense, mostly hearing, sight and smell. When one is
compromised, reliance for security can sometimes be shifted to others. Technology adaption is
by referring to the Av-Alarm that produces a sound level of 70 db at a range of 700 feet when
speaker power is 30 watts in average. It works by adaption to the ambient level which makes the
perceiving of real danger-like sounds to repel the animal from coming near.

Next, adjustable temperature feature works by the Intelligent Fibre-Chip (InFiC) layer that
located between Outer layer and Air Sockets layer. InFiC operates by manipulating the
movement of the molecule inside the BSB layers. When the temperature is set to be cold, InFic
will manipulate the molecules to move slower than it should be, accordingly with the
temperature set by the user. When the temperature is set to be hot, then InFiC will manipulate the
molecule to move faster. This uses the study of movement of atom particles that will change the
kinetic energy into heat energy. Thus, more surface friction, more heat will be gain.

Even though heat is being conducted inside BSB, the heat of the motherboard and InFic layers
will be controlled by high-tech insulator fabrics and polyester that will reduce heat caused by the
work and releasing it in a sufficient way. This works by the equilibrium energy transfer
throughout all the layers of the BSB. The layer also will be covered by Dyneema fabrics which

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helps to stabilize the temperature of the processing unit. Thus, there will be no short circuit
happen to BSB since its layers are made to be water resistance and good heat insulator.

On the other hand, Inflatable button is made in order to adjust the Buddy Sleeping Bag to be
more comfortable, just like a real mattress. When the inflatable button is turned on, air will fill
up the Air Sockets layer of the BSB, making it like inflatable bed. (Please refer figure 2) When
the switch is turned off, the air will be release out from the Air Sockets layer and the BSB can be
kept like normal sleeping bag. Compact and light weight. This is possible by the pump
implement inside the mother board that will suck in/out the air into/out from the BSB Air
Sockets layer.

This functions combine with the characteristic if Dyneema that floats on water, it makes BSB an
emergency raft since the buoyancy can support one to three user per BSB to float when the Air
Sockets been filled. Thus, user does not need to worry if they forgot to bring along their portable
raft since BSB can be a temporary replacement for it.
2.0 Benefits of product/ Competitive advantage:

STRENGTH: WEAKNESS:

- Light-weighed - Expensive material

- Portable - Not many electronic suppliers inside
- Animal Repellent Malaysia
- Independent power source - Takes long hour to charge the solar
- Eco-friendly fabric
- Floats

OPPORTUNITIES: THREAT:

- Can attract investor - Stealing of pattern/copyright

- Less company producing outdoor - Creating competitors
equipment

3.0 Marketing Plan:

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People:
Buddy Sleeping Bag is made specifically to those who always spent their time outdoor like
hikers, travellers and soldiers.
Partners/Collaborations:
Cooperative forces can lead to faster generation of BSB in the market while reducing the product
cost. Partners that can be collaborate with are with the military research and development as well
as the materials manufacturing factories that can supply enough resources for making BSB.
Price:
The price for the BSB will be MYR 1,800 because of the price of the materials is expensive and
the production method is difficult. Lower price of MYR 1,200 or less can be given if there is
enough investor to collaborate into BSB

Promotion:
Whoever buys Buddy Sleeping Bag will get a discount of 20%, loyalty points and will be invited
to be the first tester for the next releasing product. Warranty for BSB is up to 2 years and the
loyalty points can be redeemed in servicing the BSB when necessary.

Conclusion:
Food & drink pill:
Food & drink pill is a great product as it will helps many people to save their money and time.
So, we really hope that people can accept and buy this future product. It is simple pills that can
be bringing to anywhere and everywhere. People can also eat it whenever they want. We will
make sure that many people would like to buy this products and we will become the market
leader.
Magic chair:
Magic chair is a good idea for now day disable people .Now day, it is a biotechnological
generation, a business cannot run without internet and technology, the business will loss in the
market. Magic chair bring a lot of advantage and independence for disable people, people that
are unlucky, they are refuse other people to help them in them in doing the thing that they can do
them self. Our product -Magic chair is to help them can live like a normal people, to encourage
them to live positive in life

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Sleeping buddy bag:
Even though, current technologies in 2016 is limited compared to the blue print of Buddy
Sleeping Bag, it can achieve approximately within 10 years, depending on the research and
development. The cost materials are high but with enough collaborations and support, the
amount could be reduced and affordable to launch the BSB worldwide. Buddy Sleeping Bag is
great for outdoor adventure that enable the user to have a good rest as good as they bring their
home together with them. Besides, with BSB features of animal repellent, electronic charger,
adjustable heat control and emergency raft; will reduce the equipment needed to be bring by the
user. This will make the journey less painful and more comfortable. The adventure journey will
be unstoppable.

References:

- Barefoot company, www.dsm.com

- Solar Energy, www.zebu.uoregeon.edu
- Experiment With Sounds In Repelling mammals,
http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1046&context=vpc6

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