Scribd Logo
Upload

Welcome to Scribd!

  • Comparison of The Different Gender Influencing Purchase Intensions For Asus Laptop

    Uploaded by

    sykin_fazil
    14 views7 pages
    The document shows a comparison of laptop brand purchase intentions by gender. It displays that Acer had the highest purchase intentions overall at 30.56% while Asus had the second highest at 27.78%. For Asus specifically, females showed a higher purchase intention at 7 compared to 6 for males, though the percentage of purchase intentions for Asus was evenly split at 28% for both genders. It then outlines some key factors considered in a business-to-business purchasing process such as revenue, number of employees, decision makers' roles, location, potential customer size, growth trends, purchase history, and stated future needs.

    Original Description:

    Customer analysis

    Original Title

    Customer Analysis

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document shows a comparison of laptop brand purchase intentions by gender. It displays that Acer had the highest purchase intentions overall at 30.56% while Asus had the second highest at 27.78%. For Asus specifically, females showed a higher purchase intention at 7 compared to 6 for males, though the percentage of purchase intentions for Asus was evenly split at 28% for both genders. It then outlines some key factors considered in a business-to-business purchasing process such as revenue, number of employees, decision makers' roles, location, potential customer size, growth trends, purchase history, and stated future needs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views7 pages

    Comparison of The Different Gender Influencing Purchase Intensions For Asus Laptop

    Uploaded by

    sykin_fazil
    The document shows a comparison of laptop brand purchase intentions by gender. It displays that Acer had the highest purchase intentions overall at 30.56% while Asus had the second highest at 27.78%. For Asus specifically, females showed a higher purchase intention at 7 compared to 6 for males, though the percentage of purchase intentions for Asus was evenly split at 28% for both genders. It then outlines some key factors considered in a business-to-business purchasing process such as revenue, number of employees, decision makers' roles, location, potential customer size, growth trends, purchase history, and stated future needs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    BRAND_LAPTOP

    GENDER
    Acer Asus Dell Lenovo HP Apple
    Male 4 6 2 1 1 2

    Female 7 4 1 3 3 2

    Percentage 30.56 11.11


    % 27.78% 8.33% 11.11% % 11.11%

    Comparison of the different gender influencing purchase intensions for Asus Laptop
    8

    Male Female

    Percentange
    Ratio of purchase intensions for Asus Laptop

    11%
    11%Dell 31%
    Acer Asus Lenovo HP Apple

    11%

    8%
    28%
    Purchasing process
    B2B

    Revenue

    Number of employees

    Decision-makers position in organization

    Geographic location

    Scope: how many potential customers

    Growing/shrinking customer base

    Past behaviour, e.g. purchase history

    Stated projection of future needs

    You might also like