29 aprili - 5 maisi 2010w.

6 ra-kursi
klipSi unda velodoT kadrebs imCneva amgvari tendencia?

vis ergeba yvelaze didi saakaSvilTan brZolis peripetie-

bze, radgan `yvelaSi~ marTla
yvela xelisufleba igulisxme-
_ yvela reitingul partias
met-naklebad hyavs erTguli
amomrCeveli, fanebi, Tumca,

naWeri saarCevno tortidan?

ba. `aliansi saqarTvelosTvis~ tradiciul eleqtoratze lap-
lideri irakli alasania klip- araki naadrevia, radgan Tavad
Si `SevcvaloT~, iyenebs frazas partiebi Camoyalibebis proces-
`SiSiT aRar unda vuyuroT Sia. `qristian-demokratebs~
momavals~. es fraza baraq obamas
`TbiliselTa 87 procents winasaarCevno kampaniidan aris
ufro Suaxnis qalebi uWeren
mxars, qalebi Warboben irakli
gamgeobisTvis arasodes miumarTavs~ gadmotanili, alasanias agreTve, alasanias eleqtoratSic. gar-
`politikosisTvis, nekrologis garda, yvelaferi nasesxebi aqvs obamas cnobili damavali demokratiis mqone qvey-
reklamaa!~ _ es cnobili fraza gansakuTrebul datvirTvas Jestikulacia _ ceris aweva. nebSi, iseTSi, rogoric saqarT-
lozungSi TavisTavad igulisxme- veloa, rTulia saxelisufle-
swored arCevnebis win iZens, roca eleqtoratis _
ba, rom am SiSis atmosferos bo partiis fanebis socialur,
potenciuri momxmareblis win gaSlilia aTasgvari xelisufleba qmnis. gigi ugula- genderul Tu asakobriv
dapirebiTa da xmamaRali mowodebebiT gawyobili va winasaarCevno klipSi aqcents mikuTvnebaze laparaki, Tumca
winasaarCevno sufra da brZola amomrCevlis gulebis akeTebs imaze, rom Tbilisis Zvel pensiis 10 lariT momatebam ug-
(xmebis) mosanadireblad piks aRwevs. 30 maisis ubanSi daibada, #1 saSualo ulavas eleqtorats, vfiqrob,
TviTmmarTvelobis arCevnebisTvis warmoebuli kampaniis skola daamTavra, cdilobs araerTi pensioneri Semata; mis
Sefaseba vTxoveT piarisa da marketinguli komunikaciebis dedaqalaqis mcxovrebTa guli gulSematkivarTa Soris arian
kompania `jepras~ ufros konsultant soso galumaSvils: imiT moigos, rom `ZirZveli Tbi- axalgazrdebic 18-dan 22 wlam-
liselia~. `nacionalebs~ slogan- de.
30 maisis arCevnebi erTgvari TeTrze weria, rom Tbilisis iT _ `gasakeTebeli kidev bev- am arCevnebSi bevri ram
testi iqneba demokratiaze xe- meris muSaobis sust wertilad ria~ _ surT amomrCevels uTx- damokidebuli iqneba meryevi
lisuflebisTvis, mTeli qvey- mosaxleobis didi nawili, araor- ran, rom bevri ram ukve gaa- amomrCevlis poziciaze, im ad-
nisTvis. sabolood gamoCndeba, ganizebul, arastruqturirebul keTes. klipi kargia, magram sako- amianebis gadabirebaze, rom-
ra gziT wava saqarTvelo: gaxde- gamgeobebs miiCnevs da rom Tbi- munikacio kampaniis dasawyisi lebsac jer ar gaukeTebiaT
ba evropuli ojaxis srulfaso- liselTa 87 procents gamgeobi- Zalian sustia da ver gamoxat- arCevani vinmes sasargeblod.
vani wevri, Tu avtoritaruli sTvis arasodes miumarTavs, 91- avs sloganis veqtors. yasbisa sainteresoa, rom yvela arCevnaze
saxelmwifoebis gverdiT davimkvi- ma procentma ki saerTod ar da xabazis rolSi ugulava ar- 20-dan 40 procentamde swored
drebT adgils. icis, ra funqcia aqvs maT. Tum- abunebrivad gamoiyureba da meryevi eleqtoratia, ufro
_ winasaarCevno periodSi faqtia, rom es ar aris misi metic, maTgan 10-15 procenti
araerT partias Camohyavs dasav- `qristian-demokratebs ufro Suaxnis saqme. puri xabazma unda gamo- uSualod saarCevno yuTTan
leli konsultantebi, piarte- qalebi uWeren mxars, irakli alasanias acxos da merma ki misTvis sa- iRebs gadawyvetilebas. ase rom,
qnologebi, gamonaklisi arc Tanado garemo Seqmnas. amJamadac mTavari brZola, en-
moaxloebuli TviTmmarTvelo- eleqtoratSic qalebi Warboben... _ demokratiis didi ergia da TiToeuli TeTris xar-
bis arCevnebia... ...TofaZe amomrCevels SevardnaZis tradiciebis mqone qveynebSi jva swored maTi gulebis mosan-
_ gamocdilebis gaziarebaSi `dayaWe fuls~ axsenebs, alasanias yvela wamyvan partias esa Tu adireblad da gadasabireblad
TavisTavad cudi araferia. rac is socialuri, eTnikuri Tu aris gaCaRebuli. arCevnebi gad-
Seexeba ucxoel piarteqnol- Jestikulacia baraq obamas klipidan asakobrivi jgufi uWers mx- amwyvet fazaSi Sevida da swored
ogebs, isini qveyanaSi Seqmnili aqvs nasesxebi~ ars. aSS-Si, sociologiuri kv- 30 maiss vnaxavT, vin ufro did
saarCevno garemos analizis Sem- levebiT, demokratebs ufro naWers CamoaWris Zvirad Rire-
deg politikosebs konkretul ca opoziciuri partiebi mim- daewyoT, riTac, Cemi azriT, nacionaluri umciresobebis bul saarCevno torts.
rekomendaciebs sTavazoben, ma- dinare kampaniisas gigi ugula- amomrCeveli kidev ufro daab- warmomadgenlebi da qalebi
gram saboloo gadawyvetilebas vas merobis am sust wertils nies. Sah-denizis gazsadenidan uWeren mxars. CvenTan Tu Se- esaubra nino kvitaSvili
ama Tu im partiisa Tu lideris srulebiT ugulebelyofen. roca kuTvnil ufaso bunebriv airze
saarCevno Stabi iRebs. magali- oponents meurnis imiji aqvs reklama specialurad Caviwere,
Tad, `nacionalur moZraobas~
hyavda da hyavs amerikeli kon-
morgebuli, mas marto poli-
tikuri lozungebiT ar unda
25-jer movusmine da veraferi
gavige. rogorRa gaigebs amom- taliavini evrosabWos
saparlamento sesiaze
sultantebi, magram saboloo daupirispirde. rCeveli, romelic teleekranze
sityva mainc adgilobriv _ Tbilisis merobis araer- am reklamas sxva kandidatebis
eqspertebzea. dasavluri mode- Ti opozicioneri kandidati reklamebTan erTad uyurebs?
lis, gamocdilebis brmad gad-
moReba ar SeiZleba, Cveni amom-
rCevlis specifika da mentali-
cdilobs, meurne meris imiji
da Sesabamisi devizi SesTava-
zos potenciur amomrCevels.
slogani urigo ar aris, magram
saWiroa martivi, gasagebi eniT
ganmarteba.
`Segvdga~
teti sul sxvaa... amis gauTval- _ winasaarCevno slogani ama _ ras ityviT arCevnebSi 28 aprils, strasburSi,
iswinebloba ki iwvevs iseT Ca- Tu im kandidatis komunikaciisa monawile partiebis wina- evropis sabWos saparlamento
vardnebs, rogoric hqondaT da moqmedebis, miswrafebis er- saarCevno klipebze? asambleis sesiaze ruseT-
`axal memarjveneebs~ 2003 wlis Tobliobaa. `mrewvelTa~ lideris, _ kvalificiuri saarCevno saqarTvelos omis mizezebis
saparlamento arCevnebze, mxed- gogi TofaZis slogania: `movdi- subieqtebis yvela winasaarCevno Semswavleli saerTaSoriso ko-
velobaSi maqvs maTi cnobili var saqmiT, gpirdebiT saqmes~. klipi, aSkarad Tu SeniRbviT, misiis xelmZRvanelma haidi
klipi: `lideri, eqimi, mewarme~. Tumca ar Cans, rogor iqceva es xelisuflebis winaaRmdeg aris taliavinma sagangebo gancxa-
dasavluri nou-hau Cvens sinamd- naTqvami saqmed. mimarTuli. `erovnuli sabWos~ deba gaakeTa: `2008 wlis agvis-
vileSi xSirad ar muSaobs. saintereso slogani aqvT klipi agresiulia da pirdapir toSi samxreT oseTSi saomari
_ iTvaliswineben politi- saxalxo-demokratebs da nika negativzea agebuli, noRaide- moqmedebebi saqarTvelom daiw-
kosebi sociologiuri kvle- ivaniSvils _ `Tbilisi Cveni lis blokis klipSi kargad Cans, yo~. sainformacio saagento
vis Sedegebs winasaarCevno ka- saxlia~. vnaxoT, rogor SeZle- rom isini ibrZoleben yvela `itar-tasis~ mier gavrcelebu-
mpaniisas? ben am sloganis, ase vTqvaT, frontsa da ubanze da bolos li informaciiT, taliavinma aseve
_ ra Tqma unda. miuxedavad komunikaciaSi warmoCenas. `qris- gaimarjveben. amas isini klipSi ganacxada, rom Tavisi moqmedeb-
xSiri gancxadebebisa, rom maT tian-demokratebis~ da maTi mer- zedmetad kmayofili ZiZigurisa is safuZvlis gansamartavad
ar endobian... swored so- obis kandidatis mTavari gzav- da noRaidelis Rimiliani Sex- qarTulma mxarem axsna ver war- Tali daarRvia. agreTve, samxreT
ciologiuri kvlevis Sedegi unda nilia `dabali tarifebi da vedriT aRweren. TofaZe amom- moadgina. konfliqtis gaRvive- oseTisa da afxazeTis damoukide-
iyos sabaziso orientiri Semdgo- dasaqmeba~. rogorc ki poli- rCevels ucxadebs, rom arc erTi bamde ki ruseTs samxreT oseT- blobis aRiareba teritoriu-
mi moqmedebisa, Tumca CvenSi am tikuri mowinaaRmdegeebi maTi xelisuflebis donori ar yofi- Si Seteva ar dauwyia. amasTanave, li mTlianobis Sesaxeb saerTa-
kvlevis Sedegis srulfasovani dapirebebis absurdulobaze la da yvela mas ebrZoda. pirv- taliavinis TqmiT, `konfliqtis Soriso normebis sferoSi le-
gamoyeneba ar xdeba. amerikis saer- alaparakdnen, qristian - el klipSi TofaZes gamoyenebu- yvela mxares Tanaswori pasux- gitimurad ver CaiTvleba.~
TaSoriso respublikuri insti- demokratebi iZulebulni gaxd- li aqvs SevardnaZis cnobili ismgebloba ekisreba~ da rom
tutis (IRI-is) kvlevebSi SaviT nen, TavianTi sloganis axsna fraza: `dayaWe fulebi!~. Semdeg `ruseTma saerTaSoriso samar- naTia doliZe

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da meore
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T eb s. .. s d av u T mo _ minda vi
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