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Puncte slabe:

Unul din punctele slabe ale reclamei este faptul ca este prea scurta, avand doar 34
de secunde. Din cauza timpului foarte scurt , functiile masinii au fost scoase mult
prea putin in evidenta. In mare parte , in aceasta reclama s-a evidentiat mai mult
replica another one drives a Duster in loc sa fie prezentate mai amanuntit
functiile pe care aceasta masina le are. In ceea ce priveste masina Dacia Duster ,
singurele lucruri evidentiate au fost: tractiunea 4x4, camera retrovizoare si sistemul
de navigatie.

Weaknesses:

One of the weaknesses of the ad is that it's too short, with only 34 seconds.
Because of the very short time, the functions of the car havent been
highlighted/presented. Mostly in this ad it was more highlighted the reply "another
one drives a Duster", instead of the functions that this car has. The only functions of
the Dacia Duster that have been presented are: 4x4 traction, rear view camera and
the navigation system.

Improvements:

In our opinion the best improvement it would be to extend the length of the
commercial and to make it more attractive. During the commercial the car functions
should be presented in more detail, with engine specifications and features.

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