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To whom it may concern,

Thank you for contacting us, General Electric CO., about our agreement and informing us about the
new terms and conditions you want to implement due to the recent rise in fuel costs. On behalf of
our company I,the manager, want to inform you that company feels very sorry to hear that and we
hope the prices on the fuel will come back to a more suitable level, but due to our company policies
and procedures with regret we want to announce you that we will not agree to the new tems and
conditions. Being our usual supplier and having a good bussines relationship we would like you to
take in consideration keeping the old agreement in place.

Best regards,
Manager of General Electric CO.
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What is the WTO?
The World Trade Organization (WTO) is the only global international organization
dealing with the rules of trade between nations. At its heart are the WTO
agreements, negotiated and signed by the bulk of the worlds trading nations and
ratified in their parliaments. The goal is to help producers of goods and services,
exporters, and importers conduct their business.

Who we are
There are a number of ways of looking at the World Trade Organization. It is an organization for trade
opening. It is a forum for governments to negotiate trade agreements. It is a place for them to settle trade
disputes. It operates a system of trade rules. Essentially, the WTO is a place where member governments
try to sort out the trade problems they face with each other.

What we do
The WTO is run by its member governments. All major decisions are made by the membership as a whole,
either by ministers (who usually meet at least once every two years) or by their ambassadors or delegates
(who meet regularly in Geneva).

What we stand for


The WTO agreements are lengthy and complex because they are legal texts covering a wide range of
activities. But a number of simple, fundamental principles run throughout all of these documents. These
principles are the foundation of the multilateral trading system.

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