Professional Documents
Culture Documents
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SPECIA L
BEST TOWNS
BEST TOWNS
WYLDER
Bend, Oregon,
SMOOTHIES
power couple
Lauren Fleshman
and Jesse Thomas
ULTIMATE
SMOOTHIE
RECIPES
SUMMER GRILLING
SEE PAGE 37
+
THE NEW
NEW LANCE
Hes Fast. Hes
Fun. Hes Clean!
(So Far.)
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A L L- N E W M A Z D A C X- 5
D RIVING MAT T E RS
BRANDED CONTENT
Clockwise from
top le: Going
le at Uluwatu,
Bali; Doing
an extended-
hand-to-big-toe
pose in his
new signature
Rainbow
Sandals; His
first time back
at Indonesias
famous G-Land
break in 20
years.
e Longest Wave
From big-wave pioneer to movie star to
award-winning shaper, Gerry Lopez is
one of the most influential surfers on the very interested in board on a mat overlooking the
planet. His secret weapon? Yoga. shapes and helped launch the Cascades. Sometimes hes at it
highly coveted Lightning Bolt for an hour; other times hes at
GERRY LOPEZS COME-TO-YOGA MOMENT waves. Oahus fabled Banzai brand of surfboards in the it for four. Hes been through
happened thanks to a note tacked to a bulletin Pipeline, where waves the 1970s, kickstarting a passion numerous copies of that
board and the beautiful women whod gathered size of hotels explode on a for shaping some of the most illustrated guide, the one he
around to read it. It was 1968, and Lopez, a shallow limestone reef, was innovative boards on the first purchased in 1968.
20-year-old student at the University of Hawaii, long considered too dangerous planet. Ive always believed that
feigned interest in the note and asked the to ride until Lopez and his These days he splits his yoga comes to people exactly
women what was up. cohorts came along and time between southern Baja when its supposed to, he says.
Its for a yoga class! one of the girls beamed. showed that not only was and Bend, Oregon, where he There are so many things to
Were going! said another. it possible to ride them but still shapes surfboards in a learn and understand about
Arent you? asked a third. that it could be done with secret shop on the northeast yourself and life in general. That
Oh, yeah, Im going, Lopez recalls saying. creativity. And no one did it side of town and snowboards education has never ceased.
So he signed up, bought a copy of The with more casual, confident, at Mount Bachelor as much
Complete Illustrated Book of and graceful style than Lopez. as possible. For seven years
Ive Yoga and went. Lopezs journey began now hes organized the CLOCKWISE FROM TOP LEF T: CHRIS PEEL, PAT HUBER, JASON CHILDS
I was there more to see in Hawaii, where he grew Big Wave Challenge there,
always the girls, he says, but when up surfing at places like Ala where groomers build snow
believed I saw how the instructor Moana. By 14 he was the states features to look like waves
that yoga moved, like she was water junior surfing champion, and contestants ride them as
comes to running down a streamso and by 24 he was winning if they are. Hes also writing
people strong and flexible and contests at Pipeline. Along a book about everything
exactly completely at peaceI the way, he appeared in the hes gleaned from surfing INTRODUCTING
thought, holy cow, if thats surf classic Big Wednesday and yoga, to be published THE HOLOHOLO
when its what yoga is about, Im in. and dabbled in Hollywood sometime next year by Gerry Lopez has been
supposed The experience ended as Subotai in Conan the Patagonia Books. Come an ambassador and friend
to. up changing his life. Lopez, Barbarian and as himself in summer, you can find him of Rainbow Sandals for
now 68, went on to become Baywatch, the movie. Widely playing on an artificial wave over 40 years. Look for
one of surfings most recognized as the best tube on the Deschutes River in the his new signature sandal
influential athletes. Surfing rider in the world, he became citys new whitewater park called the Holoholo at
at a high level requires both strength and an influential pioneer in surf or making road trips to catch www.RainbowSandals.com
mental toughness, and Lopez says his lifelong exploration and was part of swells on the coast.
dedication to yoga allowed him to remain fluid the group that first surfed As he has for the past 50
and relaxed while deep in the hostile, frothing now-legendary breaks in Bali years, he still practices yoga
barrels of some of the planets most unforgiving and Indonesia. He also became every day, usually at home
+
GERRY LOPEZ
PIPELINE MASTER & YOGI GURU
HOLOHOLO Enjoy,
TO GO OUT AND HAVE A GOOD TIME
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DESTINATIONS SPECIAL:
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Brought to
You by the
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For the past five years,
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This time we assembled
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weekends in Crested
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Into
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On the crowdfunding
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Uphill. launches have involved
Downhill. outdoor gear. But as the
I Like That. women behind the web-
With his fondness for site Wylder Goods are
IHOP, muscle cars, and finding, that initial boost
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sport in desperate need. BY GORDY MEGROZ
BY BILL GIFFORD
37
47
44 48
46
.YWXEWIG
Im freaking
SYXEGXYEPP]
ALEX HONNOLD, FROM
THE DOCUMENTARY ALONE
ON THE WALL, PAGE 27
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EXPOSURE
Donica Shouse
One morning last January,
Shouse and her husband,
Abraham, swam into the
water off the west coast of
the Big Island of Hawaii
with a hydrofoil board
and a camera. The couple,
who own an adventure-
production company on
the island, employed an old
trick to attract marine life:
placing Hawaiian ti leaves,
which are used to make
hula skirts, on the boards
strut. Minutes later, a
pod of spinner dolphins
appeared to investigate.
Shouse captured Abra-
ham on the board as they
approached and began to
play with the leaves. The
dolphins were very curi-
ous, Abraham says. Id
never seen them surround
us like that before.
12 Outside 07.17
14 Outside
07.17 Outside 15
CLOCKWISE FROM TOP LEFT: GRAYSON SCHAFFER; STEELE BURROW/TANDEM; JANCEE DUNN
want to steal the spotlight from our Santa Fe never seemed like a good candidate for our and helping fund in most places,
write-up.) Yet this city has its problems, too. list. There, native celebrities like Jack White search and rescue that the taxpayer
Namely: the cost of living is high, there arent and Dan Gilbert are trying to revitalize aban- efforts. Your isnt going to pay
a lot of jobs to retain young people, and the doned neighborhoods. When it comes to the readers should to send in the
public schools are chronically underfunded. nations best towns, maybe the Motor City purchase the National Guard
What Ive learned is that what makes a city isnt such a long shot after all. Colorado Outdoor or the Army
16 Outside
picture of Tanner Off to work. pions public relations handlers tried to find of ibuprofen.
but made no men- a gap in his hectic schedule ( Uphill. Down- 6:30 A.M.: Zicam
tion that he was TRAIL WARS hill. I Like That, page 76). So when Gifford zinc lozenge after
the winner. I think Youre dead caught the flu days before the big date, he was breakfast.
the two young wrong in your forced to commit one of sports journalisms 8 A.M.: Mucinex,
guns from Texas, stance against cardinal sins: going anywhere near an athlete
FROM TOP: GLENN ACKER; KAORU FUJIMOTO/ANYONE/GETTY; ERIN WILSON
Benadryl.
as you called allowing bikes while sick. If someone catches you sneezing, 9:45 A.M.: Another
them, deserve a into the wilder- its interview over, Gifford explains. Theyll 12-hour Sudafed.
lot more respect ness (5 Lies kick you out. Fearful of ruining Sagans sea- 10 A.M.: Double
than you gave Being Used to Get son (or getting caught), he figured he had just espresso.
them for win- Mountain Bikes in one option: doping. I went to a pharmacy 10:28 A.M.: Ricola
ning with a com- the Wilderness, and bought everything they had, he says. lozenges, hand
manding lead. online). Bikes do The cure might have been worse than the sanitizer.
DAVE MILLER not negatively illness, but I just needed to get through the 10:30 A.M.: Interview.
McKinney, Texas impact the wil- interview. Heres what his meds schedule 1 P.M.: Thai coconut
derness beyond looked like the morning he met with Sagan. soup and an IPA.
COVER FIRE needing a trail. If
Im disappointed we allow hiking
in your cover and horseback
photo for April. riding, we have outsideonline.com/traillife
Instead of focus- no grounds to
ing on the wom- limit biking. You
ans skill, sport, should be advo-
athleticism, or cating full access Online Exclusive
passion for the to all trails. Check out Outside Onlines new column Trail Life,
where youll find tips to help you explore Americas
outdoors, the JOSH CARR
favorite hiking trails and info to ensure you stay safe
photo is focused Nottingham,
from the essential gear every backpacker needs to the
on her body. I New Hampshire
growing danger of Lyme disease in the East to that curi-
ous old dude who leaves spoons for through-hikers.
c 4)
SQEEGEE
Recover
quicker with our
patent-pending
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CLOCKWISE FROM TOP LEFT: JULIA STOTZ; DANA ALLEN/WILDERNESS SAFARIS (3); K. THOROGOOD/OUTSIDE TELEVISION
Go With Us
Located in the
heart of the Oka-
vango Delta, Tubu
Tree Camp is one
Back
ck in the Sa
Saddle of Botswanas best
For photographer
hotographer Brian Guidos
G first Outside assignment, a profile jumping-off points
orld-champion cyclis
of world-champion cyclist Peter Sagan (Uphill. Downhill. I Like for getting close to
That, page 76), our photo editors had a simple request: no awkward nature. A Unesco
posedd bike shots. That did
didnt turn out to be a problem. Sagan was World Heritage Site,
born to ride, says Guido, who had the former mountain biker popping the delta is home to
lies and riding atop w
wheelies walls. Watching his personality change as some of the planets
soon as he got in the saddle
sadd was the coolest part. It totally lit him up. most at-risk mam-
mals, including
black and white rhi-
What Were nos, lions, cheetahs,
Watching and nearly 130,000
This month, tune elephants. Explore
in to Outside the floodplain in
traditional mokoro
Televisions new
canoes, listen as
original series Over your safari guides
the Horizon, and regale you with local
join adventurer and lore, and watch for
professional diver the areas famous
Ellis Emmett as he leopards and other
sets out from his wildlife from the
native New Zealand camps open-air bar,
to circumnavigate which is raised high
the globe in his 49- above the delta floor.
foot sailboat, the Book your trip at
Rory Mhor. outsidego.com.
20 Outside
Scouting a
proposed
section of the
Transcaucasian
Trail in central
Armenia
FIELD
T H E
F I R S T LO O K
Ramble On
INSPIRED BY ICONIC AMERICAN LONG TRAILS,
A NEW GENERATION OF PIONEERS ARE CREATING
PATHS FOR HIKERS AND BIKERS THE WORLD OVER
by Charles Bethea
A sandy
section of
the Baja
Divide
St. Catherines
Monastery and
Mount Sinai,
in Egypt
24 Outside
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DISPATCHES
Lynx SmartGrill
d barbecue $10,359
The Tesla of barbecues.
With enough real estate to
satiate a block party and
an honest-to-God rotis-
serie, this propane-fueled
wonder can be run from
your smartphone or via
voice commands.
TECH
Rise of the
Machines
WITH ADVANCED
USED TO BE grilling was a dark art. The coals had to be just so, the sauce made from a recipe handed down
GADGETS AND through the generations. It made for good eats, but it was time-consuming and, frankly, a little intimi-
CONNECTIVITY, THE dating. Like most everything else, however, tech is making it easier. Nowadays, says Max Good, owner of
AUGUST IMAGE
BACKYARD BARBECUE Black Swan, which produces a line of premium sauces, you can throw some meat on the grill and check the
HAS ENTERED THE temp with your phone. Indeed, a host of new devicesnot to mention Bluetooth everythingallow you to
78')2896= orchestrate an entire Fourth of July cookout from your deck chair: set the lighting, mix the tunes, light up a
by David Ferry cozy firepit, even operate the cue. Heres a look at whats outfitting this summers high-tech patio parties.
4
TH
ject of a New Yorker cartoon. shelf 1,800 feet off the ground, rock climber Tommy Caldwell to
But beyond the spectacle, Honnold offers with his back pressed to the wall do the Fitz Traverse, a fantasy route
a small grasp of how each of us might better and very calmly tells the cam- in Patagonia that encompasses
manage our own fear: by breaking it into era, Just a sec. Im freaking out, ANNIVERSARY the entire Fitz Roy Massif. Their
smaller components and dealing with them
individually. Honnold has sometimes called
actually. To the observer, the
meltdown is about as exciting as
ICONS historic climb was chronicled in
the short film A Line Across the Sky,
AUGUST IMAGE
the technique his mental armor, allowing watching a computer reboothes which appeared on the 2015 Reel
him to function under acute stress. Famously, that much in control of his mind. Or as the Rock Film Tour. Like the rest of Honnolds
when he first free-soloed Yosemites Half South African tourist who happened to be enthralling career, it was hilarious, terrifying,
Dome in 2008, his armor cracked and doubt standing atop Half Dome when Honnold and mind-blowing.
Rush Hour
at the Shack
EAT S
Sunrise to Sunset
THE NORTH SHORES NEWEST FOOD FAD WAS STARTED BY Cant get to Oahu? Make
THREE BROTHERS FROM KAUAI this papaya bowl yourself.
by Kyle DeNuccio Ingredients: Directions:
1 papaya Slice the papaya up the
SOME OF THE BEST food is often found in the most unassuming places: a greasy hole in the 1 star fruit center and scoop out the
wall, a push cart, or, in this case, an old coconut shack across from Sunset Beach on Oahus 1 handful granola seeds. Slice the star fruit
North Shore. 1 tablespoon and tuck one slice into
Brothers Alex, Travis, and Koa Smith opened the Sunrise Shack last fall after 24-year-old almond butter each side of hollowed-out
Travis returned from a stint modeling in Manhattan. While in New York, he discovered the 1 handful papaya. Fill papaya to
demand for superfood-enhanced drinks and began experimenting with recipes, selling his blueberries just below the brim with
concoctions at farmers markets. I got amazing feedback, says Travis, but at the end of the 1 handful goji the granola. Drizzle one
day, it wasnt home for me. So he moved back to Hawaii, slapped a fresh coat of paint on
COURTESY OF SUNRISE SHACK
28 Outside
2017 Alacer
201 er.. Eme
mergen
en-C
-C Energy+ is a diet
etary
ary
y su
upp
p ement. **Take 1-2 pac
ppl packets att a ti
tim
me
me.
*These state
*T ate
emen
m ts t hav
ave
e not
not been evaluatted by the Fo
F od and
a Drugug Ad
Administr
stra
ation.
tion.
n. Thiss pro
roduc
duc
duct
uct is not int
intend
ended
ended to diagn
diagnose
gno
nose
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a , cure,
ure, or pre
prevent
ent
nt an
any dise
ease
as .
DISPATCHES
cycle western, but with drones. Storey, who lives in mond-hitched elk quarters on to a pack saddle. It
Grand Junction, Colorado, is a former ranch hand reminded Martha that in the end a human being
and wilderness guide; he gives a high-country nod was just another kind of meat. The tackle caper
to the influence of legendary Florida mystery writer takes Stranahan to Michigan, Wyoming, and Cuba,
John D. MacDonald when, near the end, the hero but its the fictional Hyalite County, Montana, that
reaches for a Travis McGee novel. Barr may be to the gives the book such noir terroir.
30 Outside
DRAWING BOA RD
Core Work The Mountain
The site of the
The Site
Located at 20,670
The Cores
Just under four inches
A TEAM OF SCIENTISTS ARE DRILLING INTO SOME
mysterious Eastern feet, the drill site is on in diameter, the three
OF THE WORLDS HIGHEST GLACIERS TO LEARN Air Lines plane crash a flat glacial expanse 475-foot cores will be
ABOUT OUR PLANETS PAST BEFORE THE ICE in the 1980s, Illimani between two peaks. cut into one-meter,
DISAPPEARS FOREVER is a massif of three Though its import- 15-pound logs to ease
by Nicholas Hunt 20,000-foot peaks. ant to work as fast transport and storage.
The team will accli- as possible to limit Insulated boxes are
MICROSCOPIC AIR BUBBLES inside glaciers can be read like the matize around La time at elevation, the too heavy to carry up
rings of a tree, providing climate data going back thousands of years. Paz for three weeks 15-person crew will the mountain, so the
But as the worlds glaciers melt at an unprecedented rate, researchers before moving to require 15 days of cores will be stored
are scrambling to preserve that data before its gone forever. Two years the drill site, a few continuous drilling to in a snow cave until
ago, a coalition of European universities and researchers founded Ice hundred feet below extract the samples. porters can bring
Memory, a group assembled to extract multiple ice cores from some of the summit. them to base camp
the planets most vulnerable high-mountain glaciers. The scientists The Drill in cardboard sleeves.
will study a single core from each site and store the rest in Antarctica The Ascent Designed for high-
for future testing. Thirty local porters altitude operation The Descent
Last summer, Ice Memory researchers pulled three cores from and guides will haul by Cryosphere Transporting 5,500
Mont Blanc that could prove invaluable for understanding how cli- more than two Research Solutions, pounds of ice down
mate change, pollution, and even diseases like the Black Death have tons of equipment, of Columbus, Ohio, the mountain must
affected Europe. The groups next venture, which at press time was including a specially the drilling system be done at night to
on track to be completed in June, is even more daunting: theyll climb designed ice drill, weighs 176 pounds minimize melting.
21,102-foot Bolivian peak Illimani and drill data out of its glacier, one nearly 6,000 feet up and breaks into eight Each trip will take
of the Andess most threatened. The 15 scientists on the two-month from base camp. Just pieces for transport. about five hours, and
expedition must be proficient in high-altitude climbing and able to below the drill site is Fully assembled, with a maximum load
work around the clock. You cant do this kind of research if youre not Stairway to Heaven, it stands nearly 12 of four segments per
a mountaineer, says Ice Memory cofounder Patrick Ginot, an engineer a roughly 60-degree feet tall and can ex- porter, the descents
with the French National Research Institute for Sustainable Develop- pitch where fixed tract cores as deep will require nearly two
ment. Heres how theyll pull it off. ropes are mandatory. as 820 feet. weeks to complete.
ON APRIL 30, alpinism lost one of its finest I dont take myself out of this game, I will die in a dispute over setting ropes. In 2015, his
when Swiss climber Ueli Steck fell to his death sooner rather than later. Dutch climbing partner Martijn Seuren died
while acclimatizing alone on the 25,791-foot But Stecks list of summits is not as large during their bid to summit all 82 of the Alps
Nepalese peak Nuptse. He was preparing to as the hole he leaves in the mountaineering 4,000-meter peaks. And in 2016, he and
solo Willi Unsoeld and Tom Hornbeins 1963 community. He was known for superhuman German David Goettler were forced to turn
route up Mount Everests West Ridge, then fitness; most peoples introduction to the back on Shishapangma, though they did
continue up neighboring 27,940-foot Lhotse. Swiss Machine was a video of him sprinting, discover the long-sought remains of Ameri-
Steck is survived by his wife, Nicole, who unroped, up the steep north face of the Eiger can climbers Alex Lowe and David Bridges.
is also a climber, and will be remembered for in a record two hours and 47 minutes. And he By then, Steck had undergone a sea change
his two Piolet dOr awardsone for pioneer- was revered for his warmth, always finding in his outlook. Brought low after the Everest
ing a new alpine route on 21,283-foot Teng- time to visit with fans and other climbers. conflict, he rediscovered the pure enjoyment
kangpoche in 2008, the other for the first solo The most important thing about him, to me, of climbing on Annapurna. Critics questioned
ascent, in 2013, of the south face of 26,545- was that he truly felt happiness even without whether hed reached the summit, since hed
foot Annapurna, statistically the deadliest of success, Melissa Arnot Reid told Outside. dropped his camera and his altimeter had
the worlds high peaks. At 40, he was still in He loved the pursuit. malfunctioned, but Steck brushed them off.
the prime of his high-altitude career and no Leading up to his death, Steck encountered My inner fire is burning once again, he told
doubt would have tacked other extensions a run of bad luck. In 2013, he was involved in Planetmountain.com. It was almost extin-
onto the known limits of human performance. a fight with Sherpas at Everests Camp II after guished after Everest. Now its flared up again,
He told the website Swissinfo.ch in 2012, If an expedition mate insulted one of the locals fully. GRAYSON SCHAFFER
in belief, Newberg says, can act as a power- I remember declaring to myself, Even though
flowthe brain is indeed calmer, dominated ful catalyst. When someone truly believes in I feel tired, I do have strength left inside me. I
by alpha waves (8 to 12 hertz). In this condi- something, he says, it gives them a sense of do have another gear. I can go deeper.
tion, we become relaxed and instinct driven. purpose. Its not simply a means to an end. He accelerated, ran the final mile in 4:30,
Brain activity is largely quiet, especially in the When Im praying to God while Im compet- and won the race. O
36 Outside
Eat Smart
PETER STETINA
TWO-TIME
TOUR RACER,
Joe
Dombrowski
TEAM TREK-
SEGAFREDO
Your digestive
system can absorb
about 300 calories
per hour during
exerciseabout
one energy bar and
one sports drink.
Any more than
CLOCKWISE FROM TOP: JONATHAN DEVICH/GETTY; JOSEP LAGO/AFP/GETTY; COURTESY OF CTS; TIM DE WAELE/CORBIS VIA GETTY
Andrew that and you risk
Talansky loading up your gut.
Youll want to stick
with solid food at
first; only switch to
gummies or gels in
the last 90 minutes
of a ride or race. Gels
are like nitrous, and
as every good racer
knows, you never hit
Peter the nitrous button
Stetina too early.
Suck It Up
Avoid
o the hard days, challenge CHRIS
Rut yourself. Join a club CARMICHAEL
ANDREW ride thats above FORMER TOUR
TALANSKY your comfort level RACER FOR TEAM
THREE- and see how long 7-11; FOUNDER
TIME TOUR you can hang. Try to OF CARMICHAEL
RACER, TEAM break your record on TRAINING
CANNONDALE- the local hill climb. SYSTEM
DRAPAC Race your friends Something
Peopleeven to every city-limits always hurts. Bike
prosspend too sign. I guarantee manufacturers and
much time riding youll get stronger fit specialists have
at a pace thats not and have more fun. convinced people
exactly easy but also that all discomfort
not hard enough Hit the Gym can be eliminated
to produce results. JOE from cycling, but
They never recover DOMBROWSKI there is almost
or improve. Dont TOUR HOPEFUL, never a time when
get stuck in the mid- TEAM everything feels
dle. On your easy CANNONDALE- right. So restthats
days, take it really DRAPAC importantbut
easyyou should Focusing exclu- know that you cant
be able to pedal sively on endurance always wait until
Chris and talk normally isnt healthy. Theres you feel perfect
Carmichael without huffing and a lot of hormonal before you get back
puffing. On your suppression that on the bike.
38 Outside PH
P ERFORMA NCE I drink a recovery beverage within If you have an injury, find something
ENHA NCER 30 minutes after runningas soon as you can do that will allow you to not
possible. Im replenishing, rehydrating, and take days offa body in motion is more
Ultrarunner getting my sugars, salts, and protein back likely to stay healthy.
Jim in. Usually, its a Clif recovery drink, but hon-
estly a soda is better than nothing. I dont have a warm-up routine, but I
Walmsley do dynamic stretches. I bounce, twist,
Sleep and water are my two biggest jump, and then head out the door.
When Walmsley toes the starting performance boosters. Nothing too rigorous. But people make
line of Junes Western States 100 in fun of me for it.
Squaw Valley, California, it will be After big races, I go straight into shuffle
the culmination of a years worth mode: two to four miles at a nine-to- I change up my shoes all the time. I run in
of 100-mile training weeks on the thirteen-minute-mile paceon flat roads trail shoes, flats, road shoes, and Hokas. If
rugged terrain outside his Flagstaff, in my squishiest Hokas. I give myself at I wear one pair too much, I get irritations,
Arizona, home. In that time, the least three days of shuffling, and then, if my Achilles gets overworked, my feet start
27-year-old has also set course records Im still feeling like I need time off, Ill take it. hurting. Varying your shoes keeps your
at six of the seven races hes run and body adaptable.
shattered the fastest known time on I eat donuts, cookies, ice cream, and
the 42-mile rim-to-rim-to-rim route pizza. You have to keep that furnace burn- Theres a lot of luck to staying healthy.
of the Grand Canyon (5:55:20). Yet, ing. Whole foods are your best friend, but if Theres no perfect approach. Theres
in a sport plagued by career-ending youre craving fatty, starchy foods and youre no 100 percent or always this.
injuries, somehow Walmsley hasnt putting in the work, listen to those urges.
been hurt once during his phenomenal Its OK to carry a few extra pounds when Your body is going to win eventually
stretch of success. WES JUDD youre really trainingthats fuel. if you keep pushing, pushing, pushing.
essen-
tials
WANT ED
Know
When to
Fold Em
A CELEBRATED
ORIGAMI BOAT GETS
A CRUCIAL UPGRADE
by Ben Fox
and of course, walleye. Cast in the shadows of the city skyline or lose
essen-
tials SP E C T R UM
Down
and
Dirty
TEAR ACROSS
ANY TRAIL,
WHATEVER
YOUR STYLE
by Justin
Nyberg
FAST + LIGHT
Altra Superior 3.0 $110 Saucony Peregrine 7 $120 Inov-8 Roclite 305 $130
The Superior is a low-swooping speedster, Theres a reason the Peregrine continues to top The Roclite 305 is a fence-sitter. Like the Altra,
though its only for midfoot strikersthe thin testers rankings each year: its one of the most it occupies the space where minimalist slipper
foam and lack of drop dont pair well with back- well-balanced utility shoes out there. The mid- leaves off and protective trainer begins, with
of-the-foot pounders. But dont think these sole lies in the sweet spot between responsive a wee bit of cushion and just enough protection
shoes are weak on defense. While the Superior and plush, and the blown-rubber lugs roll equally for moderate trail rubble. Thats a DNA best
(women's model shown) doesnt get much liftoff, well over sketchy gravel, sandy granite, and clean suited to an aggressive pace on technical terrain,
theres a rock plate in the forefoot for confidence tarmac. Hard-charging runners in technical ter- imparting confidence that missteps wont leave
on scree and just enough cush to forget the trail rain will appreciate the fairly locked-down fit on you wincing. Anyone who likes a responsive, low-
without losing precision while moving quickly. descents, along with the bulletproof yet imper- to-the-trail feel will enjoy it, although the thinner
A nimble dancer this is not, as the combination ceptible rock shield. Heavy heel strikers might foam doesnt roll out a welcome mat for heel
of loose fit and structureless upper makes the look for a shoe with a thicker slice of foam at the strikers or heavy landers. Only the pickiest run-
Superior a little squirrelly on slopes, especially back, but the vast majority of runners will find all ners will whine about the slightly loose feeling
for narrow feet. A thicker sock helps. 9.2 oz the performance they need. 9.4 oz (mens) / in the heel during off-camber strikes and uphill
(mens) / 8 oz (womens); zero drop 8.4 oz (womens); 4 mm drop climbs. 10.8 oz; 8 mm drop
42 Outside
Brooks Caldera $140 Merrell Agility Peak Flex $130 New Balance Fresh Foam Hierro V2 $125
When your regimen calls for miles upon miles for A medium-thick utility shoe, the Agility Peak All together now: Ahhh. Consider the Hierro
breakfast, lunch, and maybe even dinner, youll Flex takes a novel approach to booting up. The the Ugg boot of trail runnersand we mean that
appreciate the extra meat on the Caldera. With main lace snakes through a set of tension bands as a compliment. Fat slabs of interior padding,
its low-profile lugs (seen here on the women's to deliver a kind of pulley-action, cats-cradle- a swollen tongue, and a thick, luxuriously soft
version) and a thicker, more stable midsole than like double cinch when you tie it. Sounds com- midsole make it a pillowy dream shoe for casual
the other shoes in this category, its built for plicated but it works, achieving the snuggest, cruises, long paths, and weary feet. Because it
long-range efforts on dry hardpack and even most even midfoot fit weve ever enjoyed and doesnt have the outsize stack height of a Hoka
stretches of pavement. But the sub-ten-ounce making for confident downhills. Overall, though, or other maximalists, it feels more agile on rough
weight keeps it feeling light and reasonably effi- the shoe is fairly roomy, and we noticed some and rolling turf, although the prominent heel
cient. Its a long-range cruiser with a soft, comfy, interior slippage on climbs and traverses. Its not pitches you forward somewhat when descend-
relaxed vibe. The lack of overlays made for a bit the fastest or smoothest ride out there, but it ing. Just dont pull it on expecting a zippy or
of a slack feel on descents, but jamming quickly proved to be well-rounded for everyday trail runs responsive toe-off. The Hierro is akin to a sofa
on technical downhills isnt on the menu here. without feeling cumbersome or sluggish. 11 oz; with lacessink in, relax, and enjoy the ride.
9.9 oz (mens) / 9 oz (womens); 4 mm drop 6 mm drop 10.6 oz (mens) / 8.5 oz (womens); 4 mm drop
Outside 43
44 Outside
c
d
ELECT RIC B IK ES bottle ($11) keeps enough for stout a multitool, and other to pair with slacks.
water from spill- quads, long legs never sundries. It rolls up Theyre not overly
Sitting Pretty ing onto your work reveal your socks, and into a strap-on tool kit. stiff, which is great
JUST BECAUSE YOU RIDE TO clothes when city nylon fabric sloughs for walking but less so
WORK DOESNT MEAN YOU streets turn rough. off water and morning In an age of high-tech for long commutes.
HAVE TO BE A SWEATY BIKE coffee mishaps. waterproof fabrics,
NERD A.G. d. IVIs Sepulveda the h. Fairwear If theres one piece
sunglasses ($220) f. Ridge Supplys Longport pullover of equipment that
with their mesa-flat Skyline socks ($15) ($129) is refreshingly every cyclist who
Though a. Kitsbows silhouette suggests. shape and Zeiss rock subdued, office- simple. Cut from rides at night should
Indigo Work shirt For photographers lensesstand out appropriate blue near a burly midweight have, its the j. Lumos
($195) looks like a it accommodates a from the hordes of the ankle and transi- canvas, its the per- helmet ($199). Yes,
classic Oxford, it wont full-size camera body plain-Jane shades tion to eye-popping fect piece for crisp its expensive for a
pull or choke while and two lenses. The on the market. neon yellow at the calf mornings. commuter lid, but the
riding, thanks to the rest of us can tote a for visibility. USB-rechargeable
elongated sleeves. tablet, phone, jacket, We didnt think there The i. Specialized lights are like giant
Vents at the shoulders and pretty much any- was anything more Forget the cramped Skitch shoes ($95) Do not hit! signs for
ensure a cool ride. thing else called for resilient than a good seat bag. The g. Jet are a killer crossover, motorists. They glow
on a day out. pair of jeansuntil Roll II Phantom with a sticky rubber brighter as you slow
b. Peak Designs we tried e. Mission Italia ($70) is a flat- outsole for pedal grip, down, and they even
Everyday Sling Thanks to a depend- Workshops Signal pack synthetic-leather a water-resistant have blinkers, con-
pack ($150) fits far able twist-lock lid, pants ($225). The carrier that stows a synthetic toe cap, trolled by a wireless
more than its trim the c. Nalgene Draft cut is trim but roomy mini pump or inflator, and manners enough handlebar remote.
Outside 45
05082017131906
$QQSPWFEXJUIXBSOJOHT
CLOCKWISE FROM TO
TOP:
$90
Cary by Boll, $
$180
Holbrook Metal by Oakley, $1
$1
Serpico 2.0 by Smith, $149
Swing
Round Swi $4
ing by Vuarnet, $410
Detroit
Det $179
troiit XL by Electric, $1
$6
Salt x Aether Scout by Salt, $600
Alta by Sunski, $55
Sunskii, $
5/8/17 12:22 PM
rs, $60
style
ll, $110
Authentic 44 DX by Vans, $75
Under Cover
Striper Linen by Sperry, $65
65
Palen-Repend by Skechers,
Freewheel Lace by Merrell,
photographs by
Hannah McCaughey
styling by Blair
Anderson
Outside 47
48 Outside 07.17
RXWVLGHV
p h o t o g ra p h s b y
JOO CANZIANI
BEST
TOWNS
Bend is one of the fast-
est-growing cities in the
country for a reason. It
has a whitewater park
right in town. Nearby
Mount Bachelor has ex-
panded its downhill bike
parkand got a new lift
last winter, which opened
up 600 acres. And 150
miles of trails have been
built in the Deschutes
National Forest in the
past decade.
Not enough? Smith
Rock State Park and its
hundreds of climbing
routes are just 30 miles
north (though 20,000-
square-foot Bend Rock
Gym is closer), and the
trail running is so good
that ultramarathoners
train here.
There are so many
things to do that, if one
thing isnt working, you
dont have to drive hours
to do another, says Lau-
ren Fleshman, a former
professional runner who
founded energy-fuel
Bends Crux
company Picky Bars with
Fermentation her husband, triathlete
Project; opposite, Jesse Thomas, and
Jesse Thomas Stephanie Bruce.
and Lauren Bend now has close
Fleshman at
to 80 outdoor-related
Benham Falls
businesses, ranging from
the established brand
Hydro Flask to startup
Cairn. (Oregon State
UniversityCascades will
Brought to You by the B E S T M U LT I -
soon offer a degree in
gear design and market-
Committee for Better Living SPORT TOWN
Bend, Oregon
ing.) Theres a booming
tech industry, an explod-
TO PUT TOGETHER OUR LIST OF THE BEST TOWNS EVER, WE SCOURED Population: 90,000 ing food-cart scene, and
Median home a growing number of con-
MORE THAN THREE DECADES OF COVERAGE AND CREATED A SPECIAL value: $271,000 certsthis years include
ADVISORY COUNCIL TO NOMINATE PLACES THAT ARE GREAT FOR KIDS, HAVE Median household Paul Simon and Ween.
income: $53,000 In short, Bend is the
DROOL-WORTHY FOOD AND DRINK SCENES, ARE WELCOMING TO PEOPLE
Council says: There kind of place where you
OF ANY BACKGROUND, AND HAVE ALL THE BIKE LANES AND SINGLETRACK YOU are a ton of great can do the nine-to-five
COULD POSSIBLY WANT. THE RESULT: 25 OF THE BEST BURGS ON THE PLANET. craft breweries. Its job thingand actually
one of the countrys earn a livingthen do the
PLUS: EIGHT BIG IDEAS TRANSFORMING THE PLACES WHERE WE PLAY. better scenes. five-to-nine fun thing, no
B Y J AC O B B AY N H A M A N D M E G A N M I C H E L S O N RON JEFFRIES problem. TIM NEVILLE
Outside 49
BEST
Americas best towns. Richard Louv is
Each suggested 20 of the author of nine
their favorites, and the books, including Last
CLOCKWISE FROM TOP: LISA SEAMAN/TANDEM; JILL BRADY/PORTLAND PRESS HERALD VIA GETTY; JOSH WHALEN/TANDEM
breweries across the outdoor elitism isnt
country. I wanted my a positive or inclusive
nominations to have thing. So I was trying
really great food, great to think about the
beer, and an opportu- cultural accessibility of
nity to go for a run or recreation. She lives in
get on a river, a lake, Truckee, California.
c
50 Outside
The 2017 Outback takes you wherever the heart leads. Symmetrical All-Wheel Drive with X-MODE,
plus 32 mpg.* Its a 2017 IIHS Top Safety Pick+ with EyeSight and HID Headlights. And its enabled
with available SUBARU STARLINK Safety and Security with Automatic Collision Notification.
Prepare to find yourself in a very happy place. Love. Its what makes a Subaru, a Subaru.
Outback. Built to take you to the places youve never been. Well-equipped at $25,645.**
Subaru, Outback, EyeSight, and X-MODE are registered trademarks. *EPA-estimated highway fuel economy for 2017 Subaru Outback 2.5i models. Actual mileage may vary. Activation with subscription
required. Includes one-year trial subscription to Safety Plus connected service. See your retailer for details. **MSRP excludes destination and delivery charges, tax, title, and registration fees. Retailer sets
actual price. Certain equipment may be required in specific states, which can modify your MSRP. See your retailer for details. 2017 Subaru Outback 2.5i Limited pictured has an MSRP of $32,390.
*
2017
RXWVLGHV
CLOCKWISE FROM TOP LEFT: COURTESY OF THE CITY OF CLEARWATER; COURTESY OF GOOD EARTH YOGURT; MATTHEW VAN BIENE/TANDEM; PHIL TIFO/TANDEM; DANITA DELIMONT/ALAMY; JRG MODROW/LAIF/REDUX
BEST
TOWNS
BIG IDEA > The bridges concrete requires moving 1,000 mals need good sight
Build Bridges for Animals skeleton will measure tons of soil. The south lines to feel safe, says
Southern Californias San Fernando Valley, best known 165 feet wide. Any nar- side presents an espe- Edelman.
for sprawl and strip malls, is the setting for one of the rower and many species cially complicated chal-
most ambitious conservation projects in the U.S. The wont feel secure enough lenge, with a bypass road > Eight-foot-tall fences
Liberty Canyon Wildlife Corridor will span ten lanes of to venture across, says and an existing riparian will extend two miles
Highway 101, making it the largest such crossing in the Edelman. zone located some 45 along the highway to
world. When finished, it will enable all kinds of creatures, feet below the highway. help funnel animals
from lizards to mountain lions, to pass between the Simi > The span will be toward the corridor and
Hills and Santa Monica Mountains. Big cats and other topped with up to four > Vegetation will borrow away from dangerous
species can thrive in relatively small home ranges, says feet of soil to support from multiple ecosys- crossings.
Paul Edelman, chief of natural resources and planning vegetation and enable tems and include plants
for the Santa Monica Mountains Conservancy. But they cover for burrowing that have distinctive > The biggest bene-
need connections between habitats to avoid inbreed- animals like gophers scent trails to guide factors will be apex
ing. Urban wildlife corridors arent new, but nobody has and shrews. critters across. Planting predators like bobcats
tried anything on this scale before. Designed by urban patterns will strike a and mountain lions,
greenspace pioneer Clark Stevens, the project will cost > Creating and main- balance between provid- which are sometimes
an estimated $50 million to complete and is expected taining habitat on either ing cover and allowing killed while trying to
to be open in 2021. WILL COCKRELL side of the overpass ease of movement. Ani- cross freeways.
Clearwater Beach
b. The Dal Museum
cf. Bishop: close
to the mountains,
far from overrun
a c
b e
n Outside 53
RXWVLGHV
BEST
TOWNS
CLOCKWISE FROM LEFT: JEN JUDGE/AURORA; BROWN CANNON III/INTERSECTION PHOTOS; EXPERIENCE GRAND RAPIDS; FOUNDERS BREWING CO.; EXPERIENCE GRAND RAPIDS; DAVID SILVER; NICK KELLEY
a
ac. Small
businesses keep
Memphis vibrant.
de. Who needs
more paved trails?
Not Portland.
b e
CLOCKWISE FROM TOP: ERIC ECHOLS; LINCOLN BARBOUR; DANITA DELIMONT/GETTY; ERIC ECHOLS; DAVEL5957/GETTY
d
54 Outside
b e
ad. Year-round
playground in
Santa Fe
eg. Revitalized
a Grand Rapids c
B E S T C O M B I N AT I O N g
has a renowned opera
O F M O U N TA I N S A N D yet its not pretentious.
M A R G A R I TA S You can buy $15 stand- THE SHOO -IN
Santa Fe, ing-room tickets for the Missoula, Montana
New Mexico opera and find street Montana has no shortage of places circled by
CLOCKWISE FROM TOP: ERIC ECHOLS; LINCOLN BARBOUR; DANITA DELIMONT/GETTY; ERIC ECHOLS; DAVEL5957/GETTY
Population: 84,000 tacos that rival anything mountains, trails, and trout-stuffed rivers, but
Median home value: in Mexico. none match Missoula, where loggers, guides,
$260,000 I can ski every morn- CSA-loving parents, ranchers, and University
Median household ing and still be at work by of Montana students all blend together.
income: $51,000 9 A.M., have world-class Population: 71,000
Council says: New food after looking at Median home value: $238,000
Mexico has the only world-class art, and then d Median household income: $41,500
license-plate slogan in get out on a sunset run,
the country that doesnt says Madeleine Carey, a
lieLand of Enchant- local conservationist who BEST RIVER TOWN excited to get out after Provin Trails Park, and
ment. RICHARD LOUV organizes an annual bike, Grand Rapids, high school. there are ten mountain-
run, and ski event called Michigan But the entire state biking trails within 45
For a town designed to Plaza2Peak. Population: 195,000 is on the rebound, and minutes of downtown.
blend ina city ordinance Despite all the sage- Median home value: no city offers better proof Lake Michigan is just 30
requires that buildings brush, the place is firmly $109,000 of that than Grand Rap- miles away, or 45 miles
look like earthen adobe in the mountains. There Median household ids. The Medical Mile via bike path. For week-
structuresSanta Fe sure are five ski areas within income: $40,000 which includes research end backpacking, the
stands out. Its hard to two hours, the closest of Council says: Its one of institutes, a Michigan Huron-Manistee National
be inconspicuous when which is Ski Santa Fe, just the pilot towns for our State University campus, Forest is a little over two
youre a 7,000-foot-high 16 miles from down- Cities Connecting Chil- and hospitalsinjected hours north.
state capital with 300 town. Diablo Canyon, 45 dren to Nature program, billions of dollars into the The new mayor, Rosa-
days of sunshine, an ad- minutes away, has great and what they do will be economy and created lynn Bliss, hopes to make
jacent 350-square-mile sport climbing. The Dale passed along to 19,000 thousands of high-paying the town more sustain-
wilderness area, and five Ball, La Tierra, and Galis- other municipalities. jobs. Today, Grand Rapids able, too. Bliss wants all
French bakeries. The air is teo Basin trail networks R.L. is a little big city, as the public buildings to be
clean, the sky is large, and offer more than 100 miles locals like to say. It has completely powered by
the outdoor recreation is of singletrack for running Not so long ago, Mich- great food and even bet- renewable energy by
endless. (Full disclosure: and riding. igans economy was in ter beerthe brewer 2025. The city planted
Outside is based here, and Whatever you get up the dumps. Downtown Founders began here in 2,000 trees last year, with
not by accident.) to, at days end theres a Grand Rapids had a TGI 1997, and now there are the goal of 40 percent
The place has an town full of margaritas Fridays and a fancy hotel, almost 40 craft breweries. tree cover citywide. (Right
abundance of culture and enchiladas smoth- recalls Rachel Posthu- The city itself also now its at 35 percent
the high-desert outpost ered with red and green mus, who grew up here has more than 70 parks. more than Portland, Ore-
is one of the largest art chile waiting. A place this and now owns Switch- (The surrounding county gon.) Bliss plans to add
markets in the U.S., shares good cant hide for long, back Gear Exchange. You has an additional 38.) 100 miles of bike lanes
a ballet company with even if the buildings are didnt want to spend any Sandy trails loop through to city streets by the end
Aspen, Colorado, and made of mud. time there. We were all a dense pine forest in of the year.
Outside 55
RXWVLGHV
BEST
a. Dayton whitewater
bd. Kansas City
culture
TOWNS
d eg. Merging city life
and wildlife in Seattle
CLOCKWISE FROM TOP LEFT: JORDAN HART; ZACH BAUMAN; DANIEL HOLZ/TANDEM; TIM MCGUIRE; JOHN MATZICK/ALAMY; VISIT KC (2)
b c g
BEST REBIRTH OF BEST MIX OF the throngs of Royals BEST BIG CITY tain or bomb a new
THE AMERICAN BARBECUE AND fans watching games WITH BONA FIDE downhill-mountain-bike
DREAM BIKING in the Power and Light A DV E N T U R E trail on Tiger Mountain
Dayton, Ohio Kansas City, District, a humming clus- Seattle, within an hour of the
Population: 141,000 Missouri ter of bars and restau- Washington International Districts
Median home value: Population: 475,000 rants, and see Garth Population: 684,000 ramen, pho, and poke
$67,000 Median home value: Brooks at the Sprint Median home value: joints. Were lucky to
Median household $133,000 Center arena. The citys $453,000 not just have bike paths
income: $28,000 Median household renowned barbecue is Median household and playfields but also
56 Outside
a e
CLOCKWISE FROM TOP LEFT: JORDAN HART; ZACH BAUMAN; DANIEL HOLZ/TANDEM; TIM MCGUIRE; JOHN MATZICK/ALAMY; VISIT KC (2)
THE S H O O - I N
BEST SOUTHERN Widespread Panic and b Austin, Texas
RENAISSANCE Alabama Shakes. And Over the past decade,
Birmingham, Railroad Park, a former so many hipsters have
B E S T M A K E OV E R
Alabama industrial zone, has
FROM PIT STOP
migrated to the Texas
Population: 212,000 been transformed into capital that the popula-
T O P L AYG R O U N D
Median home a 19-acre greenspace tion has swelled to more
value: $87,000 with food-truck rallies, Spearfish, than two million in the
Median household a bike-share program South Dakota metro area. Housing is
income: $31,000 with solar-powered Population: 11,000 pricey, but the tech indus-
Council says: You docking stations, and Median home try continues to thrive.
wouldnt expect to find running trails. value: $194,000 Population: 932,000
mountain biking in Ala- The outdoors are with- Median household Median home
bama, but its there and in reach, too. You can find income: $43,000 value: $241,000
its good. J.D. trail running at Ruffner Council says: For the Median household
Mountain, eight miles Dakota Five-O race, f income: $58,000
CLOCKWISE FROM LEFT: DAVID A. SMITH/GETTY; ELLEN PUSTEJOVSKY; ALEX ARISTEI;
Why is a city in Alabama from downtown, and 29 we roll in with our moun-
on this list? Easy: its the miles of mountain-biking tain bikes on Friday and
latest southern belle to trails at Oak Mountain dont get in our cars again ends at Spearfish City Spearfish Canyon, a
reinvent itself as a place State Park, Alabamas until we leave three days Park, which features a half-mile from town, has
where food, industry, and biggest. (Dont overlook later. J.D. campground and a creek almost 700 sport routes
outdoor access collide. the dependable bass full of wild rainbows. The up to 5.12 on high-quality
When the steel indus- fishing in Oak Moun- If youve ever been to event, which serves as limestone. The Sunshine
try died down, so did tains Double Oak Lake.) Spearfish, its probably an open house for the Wall is south facing and
CHRISTIAN HEEB/LAIF/REDUX; JOEL VALENCIA; JOSE MORE
Birmingham, says Ryan Theres outdoor boul- because you were getting local trail-building crew, promises dry and warm
Cavender, a local climbing dering on two-story-high gas on a cross-country draws 700 riders each climbing even in winter.
guide who founded the sandstone at Moss Rock, road trip. After Frank Lloyd September and sells out And when it really gets
Idlewild Adventure Com- 15 minutes from down- Wright passed through in two hours. cold, local climbers
pany. But now theres town. And Horse Pens 40, the town in 1935, he won- Black Hills State Uni- swing axes into the ice
nightlife reemerging. an hour away, attracts dered: But how is it that versity adds some youth at nearby, 60-foot-high
People live downtown climbers from around the Ive heard so little of this with its 4,500 students Bridal Veil Falls.
now. Theres a real, tangi- world with its boulders. miracle? and is a major employer Theres not a lot here
ble energy. The citys first climbing Located at the mouth in town. The students in the way of modern
Jobs in Alabamas larg- gym, First Avenue Rocks, of a Black Hills canyon, help keep Crow Peak entertainment, says
est city currently abound opened in 2009, and two the town remains a rarely Brewing (try its Pile O Dillon Julius, who owned a
in banking, insurance, additional gyms have visited wonder. But the Dirt Porter) and Killians gear shop before signing
medicine, and education opened in the past few good news is spreading, (get the sashimi nachos up with CampNative.com,
(via the University of years to feed the growing due to mountain-biking or duck wings) in busi- a campsite-reservation
Alabama at Birmingham). climbing community. events like the Dakota ness. Then, when they startup that moved here
The town has a summer Put it all another way: Five-O, a grueling 50-mile clear out in the summer, in 2015. Everything there
music festival with head- the magic of the Magic race over Black Hills sin- the streets are quiet is to do is outdoorsand
liners that have included City is back. gletrack that starts and and so are the trails. its all free.
Outside 57
RXWVLGHV
BEST
TOWNS
CLOCKWISE FROM TOP LEFT: DAN MILNER; COURTESY OF THE WINDSOR BOUTIQUE HOTEL; REGINA NICOLARDI; ANDREW THOMAS LEE (2)
Population: 88,000
Median home
value: $200,000
A PERFECT S U MMER DAY Median household
24 Hours in income: $43,000
Asheville
Just when you think this small North Carolina slaw. Try the Gravy and topped with (from $280; windsor 9 P.M.
mountain town has reached peak cool, more Flight ($7), a biscuit chutney. chaipani asheville.com). After dinner, stroll
chefs receive James Beard Award nomina- with three gravies. asheville.com Bonus: youre a few through the South
tions and the outdoor access gets even bet- biscuitheads.com blocks from MG Slope neighborhood
ter. From road-cycling the Blue Ridge Parkway 3 P.M. Road, a fun-loving around Buxton Hall,
to paddling the French Broad to hiking and 10 A.M. Rent a stand-up cocktail bar decked where youll find half
biking Pisgah National Forests hundreds of Play a round of disc paddleboard from out with Christmas a dozen breweries
miles of singletrack, heres how to spend the golf (Ashevilles French Broad River lights year-round in a four-block area.
perfect day in the Souths hippest mountain sport of choice) at Outfitters ($40; and a menu full of Burial Beer Com-
town. GRAHAM AVERILL Richmond Hill, a city frenchbroad adult slushies and pany, with its over-
park with one of the outfitters.com) and draft cocktails. size murals of Tom
6 A.M. cruises Blue Ridge toughest courses on paddle among the Selleck, is a must
Asheville has a repu- Parkway, and ends the East Coast. tubers on a mild 7:30 P.M. (burialbeer.com).
tation as a moun- with the fast Town stretch of the French Chow down on
tain-bike mecca, Mountain descent. 12:30 P.M. Broad through the a fried-chicken 10:30 P.M.
but the road riding Head to Chai River Arts District, sandwich paired Catch a Lyft to Sal-
is even better. Rent 8:30 A.M. Pani, where chef stopping for a beer with collard greens vage Station, a river-
a carbon Trek Silque Refuel at Biscuit Meherwan Irani at New Belgiums and mac and side bar just outside
from Liberty Bicycles Head, in trendy West has brought Indian latest brewery and cheese at Buxton town with an expan-
($75; libertybikes Asheville, where the street-food flair to taproom. Hall Barbecue, were sive lawn speck-
.com) and pedal a classic southern bis- downtown. Order chef Elliot Moss has led with fire pits,
25-mile loop that cuit is transcended the Kathi Kabab 5 P.M. created some of the Ping-Pong tables,
takes in the five-mile with toppings like Roll, with chicken Check into the most buzzed-about and impromptu
Elk Mountain Scenic pulled pork or fried perfectly seared Windsor, a boutique dishes in the South. rounds of disc golf.
Parkway climb, chicken with sriracha in tandoori spices hotel on Broadway buxtonhall.com salvagestation.com
58 Outside
RXWVLGHV
BEST
TOWNS
BEST BLEND OF
ermans Beach, just a
SU N S H I N E , FO O D,
few miles south of town,
A N D B E AC H E S
and Cub Scouts eating
San Luis popcorn in their sleeping
Obispo, bags while watching d e
California double features at the
Population: 47,000 Sunset Drive-In.
B E S T P L AC E T O
Median home The average commute off-street paths, cycling plenty of water, too.
locals refer to it as the weekends surfing, sea- Sure, the Twin Cities (except in winter). The lo- of Lake Woebegon lore.
SLO lifethe only thing kayaking through caves, have affordable homes, cal culture has spawned East African and South-
that moves fast here are or mountain-biking past a mellow pace of life, and creative ventures like east Asian refugees have
the cars zipping past on coastal sage overlooking a great economy (its Artcrank, a bike-poster injected international fla-
Highway 101. Nobody the ocean at Montaa de home to tech, retail, and art show, and thriving vor into the food scene.
is in a rush, says Coby Oro State Park. Still not finance giants 3M, Target, businesses, including in- Near the University of
Parker-Garcia, a local convinced? Monthly bike and U.S. Bank). But the dustry giant Quality Bike Minnesota, Afro Deli
winemaker at Claiborne nights attract hundreds real reason to move Products. makes sambusas, and
and Churchill Winery. of costumed cyclists here is the biking. With But you dont need at the Midtown Global
Youll find friends grill- on a group ride through 224 miles of on-street to be on two wheels to Market, Phams Rice Bowl
ing over bonfires at Fish- downtown. bikeways and 181 miles of navigate the citytheres serves up steaming pho.
60 Outside
ab. Top-notch
TOWNS
CLOCKWISE FROM TOP RIGHT: SCOTT SADY (2); WALTON FAMILY FOUNDATION; DERO SANFORD/COURTESY OF CRYSTAL BRIDGES MUSEUM OF AMERICAN ART; COURTESY OF MIDTOWN EATS (2)
c
62 Outside
factored in the needs of salmon. W.C. translucent glass blocks humans and habitat for restored kelp forest
an often overlooked con- that can support tens of birds. They also provide offers habitat for marine
stituency: fish. Chinook > Salmon prefer to thousands of pounds. nutrients to the marine species like otters, her-
salmon are considered migrate in shallow water. ecosystem when vegeta- ons, and crabs.
a sacred species by the Since the seafloor had > The concrete panels tion, soil, and insects fall
native tribes of the Pacific been dredged for years that make up the new into the water.
Northwest and have long to allow passage for large seawall are heavily tex-
provided a livelihood boats, the new design tured, to make it easier
(and favorite meal) for raises the bottom using
many Washingtonians. large sacks of stones.
As a result, James Corner
Field Operations, the
RXWVLGHV
BEST
TOWNS
CLOCKWISE FROM BOTTOM LEFT: BENJAMIN RASMUSSEN (3); DUSTIN CHAMBERS/THE NEW YORK TIMES/REDUX; ERIK S. LESSER/EPA/REDUX (2)
b
f
ad. Libations
d and empty trails
CLOCKWISE FROM TOP RIGHT: TODD KOROL/AURORA; BARBARA ALPER/GETTY; LONELY PLANET/GETTY; TOM BOL/AURORA;
in Fort Collins
eh. The beauty
of Kona: water
(and coffee)
64 Outside
ANSWERS: 1) D. 2) C. 3) A. 4) E. 5) B.
e f
CLOCKWISE FROM BOTTOM LEFT: BENJAMIN RASMUSSEN (3); DUSTIN CHAMBERS/THE NEW YORK TIMES/REDUX; ERIK S. LESSER/EPA/REDUX (2)
CLOCKWISE FROM TOP RIGHT: TODD KOROL/AURORA; BARBARA ALPER/GETTY; LONELY PLANET/GETTY; TOM BOL/AURORA;
DLEWIS33/GETTY; COURTESY OF NEW BELGIUM BREWING; BRANDON SAWAYA/GETTY; DANE CRONIN/TANDEM
BIG IDEA
performing artists.
Turn Art Most of the people on
into an the Beltline are walking
Adventure their dogs or getting
When it was first con- groceries or commuting,
ceived, Atlantas Beltline says Elan Buchen, the
was a wildly ambitious Beltlines project man-
project: 22 miles of ager for art and culture.
c abandoned railway tracks They might come across
converted into a biking some weird performance
and pedestrian path that or a booth with artists
BIG IDEA are responding with a food startups. And would connect dozens doing haiku fortune tell-
Plant a Seed strategy aimed at making organizations like the of neighborhoods in a ing. Then they keep going,
As the fastest-growing this ground zero for urban Texas Center for Local city thats long been looking for morebefore
city in America, Austin, farms nationwide. Food are fighting to defined by sprawl and you know it, theyve
Texas, is literally con- First, new municipal retain surrounding farms traffic jams. Though its walked a mile. Mean-
suming its surrounding policieslike a 2013 that are still determined still a work in progress while, the annual Lantern
farmland, with housing ordinance that allows to feed the city. Two some ten miles have Parade, a music and
developers buying up farmers to sell produce million people just means been developed since arts procession staged
acres from small farmers on their property and more demand for local 2006the greenway is the first Saturday after
cashing in on skyrock- raise fowl, rabbits, and food, says the centers already breathing new Labor Day, has become
eting land values. The fishmake it easier to executive director Sue life into Atlanta in the one of the defining
dynamic threatens both start new growing oper- Beckwith. Were hoping form of art. A two-mile events of the Beltline.
a rural way of life and ations. Second, a wave to create a new industry section of the Beltline At the first one, in 2010,
the ability to buy local of young tech-minded by better connecting known as the Eastside there were a couple
produce in the birthplace entrepreneurs have rural producers to local Trail has emerged as an hundred of us, says
of Whole Foods. Now created a number of markets so they can eclectic outdoor gallery Buchen. Last year we
the city government incubators and invest- make enough money to featuring sculptures, had over 70,000 people.
and Austin businesses ment funds to nurture keep their farms. W.C. murals, and space for W.C.
Outside 65
RXWVLGHV
BEST
TOWNS
A) Boulder, Colorado
B) Santa Fe, New Mexico
C) Portland, Maine
ac. Boises thriving
D) Lubbock, Texas
downtown, empty
trails, and wild rivers E) Charleston, South Carolina
cf. Everything is big- F) Bozeman, Montana
c
COURTESY OF ALYESKA RESORT; CHAD EHLERS/ALAMY; JONATHAN CONTI/IDAHO STOCK IMAGES; VISIT IDAHO
ger in Anchorage.
66 Outside
ANSWERS: B, C, and E
68 Outside
RXWVLGHV
BEST
TOWNS
did airbnb
kill the
mountain
town?
Living the dream
has never been
easy in the Wests
most beloved
adventure
hamlets, where
homes are a
fortune and good
jobs are few.
But the rise of
online short-term
rentals may be
the tipping point
that causes idyllic
outposts like
Crested Butte,
Colorado, to lose
their middle class
altogetherand,
with it, their soul.
By Tom
Vanderbilt
*
a ski area. In 2014, he relocated to Crested
Butte, a 1,500-person-strong former coal- It wears on your community when your
mining town nestled in Colorados Upper
Gunnison River Valley. Its often referred to schoolteachers and folks like that cant be
as the last great American ski town, a dis-
tinction that locals, despite acknowledging a part of it, says MacDonald. They should
it with a hint of self-deprecating smirk, do
not really go out of their way to dispute. Phe- be the ones coaching and volunteering and
nomenal skiing aside, it is the sort of place
showing up for free music.
where doors go unlocked (except, occasion-
ally, to keep bears out); where locals on the
Crested Butte Bitch and Moan Facebook
page gripe about tourists (typically Texans) kids, but the owners are thinking about just about every destination or gateway
exceeding the 15-mile-per-hour speed limit turning your place into a VRBO. You should town, one hears a similar murmur: not only
downtown; where powder days mean closed probably start looking. are short-term rentals squeezing the last
stores and canceled meetings; where even Barker suddenly found himself in the eye drops out of the housing supply, but more
the gas pumps at the local Shell station seem of a gathering social and economic storm, profoundly, they are threatening the very
to take things just a bit more slowly. caused by the rise of the online short- character that drew in localsand tourists.
This is a great place to raise kids, Barker, term rental. From Barcelona to Boston, the This is precisely the drama playing out in
a divorced father of two young children, world has been grappling with the arrival Crested Butte, and Barker has found himself
tells me one evening, wearing a baseball cap, of home-sharing platforms. Amid any cast in an unwanted walk-on part. Im liter-
a vest, and a hint of stubble. Were seated number of skirmishesneighbor against ally losing sleep over the
at the Brick Oven, a locals hangout on Elk neighbor, tourist against townie, lobbyist fact that I dont know <
Avenue, the towns main spine, where tidy against legislatorcities have scrambled to where Im going to be Brian Barker, top
wood-frame buildings in a rainbow palette get a handle on this wild west (one of the living in a few months, right, moved to
glow beneath the snow-capped mass of the most common descriptors of the new home- he tells me. He has Crested Butte with
his family in 2014.
eponymous mountain. rental landscape) and rushed to enact reg- tracked down countless Despite holding
Barkers life seems enviable. He rents a ulations. Everywhere you look, the battle is leads and joined mul- three jobs, he may
beautiful place a mile south of town. He raging. In Flagler County, Florida, just north tiple waiting lists for be forced out of
his home as more
had his kids on skis practically before they of Daytona Beach, 150 people turned out for deed-restricted housing long-term rentals
could walk. He has a job he loves, as market- a March meeting over a bill, backed by home- reserved for local work- are converted to
ing manager for the towns Adaptive Sports rental companies, that would limit how ers, which comprises vacation units. Im
scared, he says.
Center, a nonprofit that gives people with local governments can regulate short-term 21 percent of the town. Im kind of trapped
disabilities the chance to participate in out- rentals, or STRs, as they are now frequently He does not own a dog, in paradise.
70 Outside
Outside 71
*
scheme people expect. It seems like youre
making a lot of money, because youre
After both of my long-term tenants walked, charging for a week what long-term renters
wont even pay for a month, he told me. But
VRBO let me make my mortgage payment, one there are the unsold nights. According to
data from research firm Airdna, the median
woman explained. This is the middle class occupancy of Airbnb rentals in Crested Butte
is around 25 percent lower than in larger
hanging on by its fingernails. cities like Denver and San Francisco. Then
there are the taxes and maintenance fees
I think we spent $2,000 on snow removal
actual people. I wondered what part Ias that STR guests usually fall afoul of neigh- in January alone, Powe said. At the end of
the consumer of an STRwas playing in this borhoods and stoke NIMBY fears. I commit- the day, he added, I dont think we make
story. Were my few nights contributing to ted none of these sins. that much more money than if I did a long-
people like Barker getting kicked to the curb? And yet, I thought, certainly a sense of term rental.
In Crested Butte, I was staying in a small residential community is defined by more
housea former miners cabinnear the than simply the absence of noxious behavior. F ROM 19 T H-CE N T U RY miners to 20th-
heart of town, so small that several nights Michael Yerman, Crested Buttes town plan- century skiers, people have long sought a
in a row I actually wandered right past it. ner (like almost every man here, bearded and temporary abode in mountain towns. The
(Not helping matters was the fact that it was flanneled), lives in a deed-restricted part of difference now is how were finding them.
enveloped by towering snowdrifts.) I had town where STRs are not allowed, and he The stat I cite is that in 2010, 8 percent of
been lured by its historical charm, its sauna described how his neighbors had helped him leisure travelers used STRs, says Matt Kies-
and hot tub, and, as advertised, its location: dig out of his snow cave after the recent sling, with the Travel Technology Association
Easy walk to Elk Avenue, Nordic Center storm. Theres a lot to be said for knowing (funded by Airbnb, HomeAway, and Trip-
and just across the road from the FREE town your neighbors and feeling like they have Advisor). By the end of 2016, that was pro-
shuttle to the ski area. your back when you need it, he told me. jected to be one in three.
I stay in Airbnbs and the like for the same My rental, it turned out, was owned by a As Ulrik Binzer, founder and CEO of Host
reasons you do. Because I have a family and fellow New Yorker, Tony Powe, who spends Compliance, a San Francisco startup that
I want to cook and have multiple rooms. two months a year in town. An Englishman helps municipalities track STR activity
Because I have bikes or other equipment and and former restaurateur, hes currently mostly to help collect tax revenuedescribes
dont want to be hassled by the front desk. launching an app called WeLocals that the trend, It used to be a big commitment to
Because I indeed want to live like a local encourages people to shop locally. He and rent your ski house. You had to hire a prop-
in a quiet, quaint neighborhood. STRs have his partner, on the hunt for backcountry erty-management firm, hide your personal
become so familiar that they already come skiing, stumbled on Crested Butte, fell in belongings, sign a contract, and pay the
with their own rituals and clichs, their own love, and bought the cabin in 2000. It was property manager 30 percent of the spoils.
weird sense of dj vu. Theres the three- one of the smallest houses in town, and was A lot of people didnt bother. Today, he says,
ring binder stuffed with brochures, the tips inhabited, he told me, by a group of trusta- anyone with Internet or a smartphone can
from the host, the Wi-Fi password. The odd farian skiers. The kitchen housed a drum kit. take a few pictures and become an STR host.
72 Outside
Meanwhile, he says, people are now more limit the number of STRs or rental nights, but communities. She adds that Airbnb is an
used to renting other peoples homes. You early on it strove to make sure it had a reg- economic lifeline for many hosts who depend
dont have to go through the massive cleanup ulatory handle on its STR stockincluding on the platform to pay their mortgage, raise
operation. Consequently, STRs have soared. collecting all applicable taxes. their families, or make ends meet.
In 2016, HomeAway had more than 670,000 Philip Minardi, who directs policy com- For ski towns throughout the West, per-
room nights in Colorado alone, up 24 per- munications for Expediawhich owns haps the most pressing challenge related
cent from 2015. HomeAway and VRBOsays that the com- to STRs is workforce housing. Its always
Early on, says CAST director Bowes, STRs pany welcomes the conversation of what an issue, and this has just exacerbated it,
were mostly just excess inventorysomeone good policy looks like, noting rather tartly Bowes says. Homes that used to be rented
had an extra room, they werent going to rent that such policy does not include a Denver to the workforce, that offered year leases, are
it out long-term anyway. Now, she argues, law essentially prohibiting nonresidents suddenly being pulled out from under them
its reached such a point that people buy from short-term-renting their homes. We and put on the short-term market.
homes for the sole purpose of renting them. think its a smart move for cities to address Not so long ago, in Crested Butte, this
Indeed, as Host Compliances Binzer told me, how you regulate our industry in a respon- was scarcely a problem. As Melanie Rees, a
I have friends who pitched me on the idea of sible manner, he says. If a city wants to housing consultant and former state eco-
buying a place in Park City and renting it out get to the heart of ensuring neighborhood nomic-development official who lived in
during Sundance, basically paying the mort- character, thats something they share with Crested Butte for 15 years, told me, If you
gage for the whole year. HomeAwaythe reason why travelers are had asked during the recession, almost
Seemingly no Colorado town has been coming to communities is for the unique everyone would have said that we dont have
unaffected by the rise in STRs, but their character. Just how much of a conversation a housing shortage. There were foreclosures
responses have varied. Durango, for example, about policy Expedia really wants to have is left and right, people were moving away. But
has some of the most stringent regulations an open question. The company has lobbied resort communities are highly volatile, she
limiting not only the number and location of for legislation in some states that would limit stresses. One of the first things people give
STRs in the most desirable neighborhoods municipalities ability to regulate STRs. up when times are tight is their vacations
but also restricting them to two per block When I ask Marisa Moret, public-policy and their vacation homes. One of the first
so that vacation rentals, as Scott Shine, the manager for Airbnb, for some best practices things people do post-recession is go on
towns planning manager, told me, dont in STR regulation, she says that her company vacation or try to take advantage of the real
overwhelm a specific part of a neighbor- supports clear and reasonable home sharing estate while prices are down.
hood. Breckenridge, by contrast, does not policies that benefit hosts and strengthen Crested Butte got its post-recession
Outside 73
*
were massed with snow (a in peak season.
sign warned me to LOOK STRs didnt start this
UP ), I found Dara MacDon- fire, but they have been
ald, the town manager, in a a particularly combus-
room whose door still bore tible fuel. In most Rocky
the name of the teacher Mountain ski towns, any
whod once taught there. commercial development
Its a divisive issue for needs to mitigate its im-
the community, she said pact by providing a cer-
when I asked about recent tain amount of affordable
discussions of STR limits. housing for its workforce.
People on both sides have A long proposed new hotel
valid points, and no ones in Crested Butte, for ex-
wrong. On a conference ample, would have to cre-
table, she spread out a series ate three new employee
of pie charts. In the first, units. STRs dodge that re-
labeled Free Market Housing quirement entirely. Here,
Occupancy 1997, the cate- a whole industry came in
gory of short-term rentals and converted units into
is a mere 6 percent slice. By these lodging accommo-
2012, it climbed to 14 per- dations, and the housing
cent. By 2016, 29 percent. impact was not mitigated
As she cautioned, the numbers are not exact, In Crested Butte, this is happening via new in any way, says Melanie Rees, the housing
and there is some crossovera short-term developments like the income-restricted consultant. Its not a level playing field.
rental might be a local renting for just a few Anthracite Place Apartments. In Steamboat In Crested Butte, STRs are providing
weeks or the month of July. Springs, the ski resort is offering cash bonuses much needed lodging. While Mt. Crested
What most concerned her was another to landlords who house employees. The Aspen Butte, a small, tourist-focused settlement
piece of the pie, one showing long-term Skiing Company recently hired a planner to at the base of the ski area, has some 1,100
rentals. Those shrank from 43 percent of the deal with affordable housing. rooms in hotels and condos, the town itself
towns free-market housing stock in 1997 to One pilot program, in Summit County has only a handful of small inns, with STRs
24 percent in 2016. There, in statistical form, (home to Breckenridge and Copper Moun- now making up 65 percent of total lodg-
was the dry expression of Brian Barkers tain, among others), is looking to entice ing tax revenue. The rentals generate some
poignant story: locals competing for fewer property owners back into long-term rent- jobsalthough whether theyre the sort that
rental opportunities. als by providing free property management sustain white-collar professionals like Brian
Nobody in the towns government, Mac- for landlords. The county is also offering a Barker is another question. Is his dreama
Donald told me, thinks that limiting STRs renter-education course to, as county hous- solid middle-class life in a beautiful moun-
is going to solve the affordable-housing ing director Nicole Bleriot described it, raise tain communitynow out of reach?
problem. MacDonald, curiously, was the the level (i.e., quality) of tenants. This, she More than once, I heard a vague aversion
first person I met who lived in Crested Butte said, can be a tricky matchmaking dance. directed against, as an editorial in the local
74 Outside
*
issuesthey were the lives of people who
were endlessly intertwined. Before the
The idea that we dont know what problem meeting started, Steve Ryan had told me that
things might get contentious. Its democ-
were trying to solvefor me personally, racy at work, its civilized, he said. Every-
body drinks a beer or a coffee and goes in
the issue is a town without residents, said and throws tomatoes against one another.
Indeed, as someone told a speaker that his
a council member, a town without voters. time was up, a man hissed from behind me:
Let him speak, you always do!
Schmidt, drawing a breath, concluded:
Im a firefighter. Im involved in the arts. Im a member) had recused himself because he Boy, after hearing everybody tonight, Im
dancer. This is my town, this is where I want has rented his home out as an STR. Another having an even harder time coming to a de-
to be, and Im getting kicked out, he told challenge was the fact that while the council cision. Luckily, there were no hard choices
me. I know ski towns are expensive places knew how many houses had STR licenses, it to be made; voting on the most contentious
to livebut they need people like me. did not know how many of them were actu- restrictions would take place at a future
ally being used as STRs or how often. Then meeting.
ON A WEDNESDAY evening at town hall, there was the vagueness of STRs themselves. Afterward, stopping at a tamale joint for a
several dozen residents were seated across As council member Chris Ladoulis explained, late dinner, I ran into John Belkin, the towns
the room from four council members. It was Whats tricky here is that the commercial blunt-speaking attorney. As we nursed Mex-
the eleventh time the council had gathered to activity people are engaging in is letting ican Cokes, he said: If you can make it here
discuss STRs since 2015. Roland Mason, the people sleep thereand its really similar to and survive, you have essentially your own
mayor pro tem, perhaps sensing the crowds what you do when you own the property as private ski areasome of the hardest skiing
weary resignation, noted that Denver took a resident. If I was running a nightclub or in North America. But there are trade-offs.
two years to set up STR regulations. I under- selling power tools, its easier to spot. You cant make a ton of money. You might
stand that for those of you who have shown Lurking beneath the thickets of bureau- have to live in Gunnison. Each of us has to do
up for every meeting, it seems tedious, he cratic procedure (the minutes from previous our own evaluation of whether those sacri-
said. At the same time, this has been one of meetings, the grandfathered exemptions) fices are worth it.
the most difficult policy issues Ive had to was an anguished examination of the soul As we headed out into the frigid night, we
deal with in seven and a half years. of an American small townwhether the saw a man on a skateboard being pulled by
I had been told by Steve Ryan, a former people who loved it could afford to be there, a dog down icy Elk Avenue. We both smiled,
Oklahoman who runs a local property- whether love was in fact enough to save it. in silent acknowledgment of a small per-
management company, that early on, as This wasnt politics with a capital P; it was fect moment in the last great American ski
possible limitations were floated, the coun- something far deeper. One woman described town. O
cil meetings had been inundated with how, in 2008, after both of my long-term
attorneys and second-home owners. Now tenants walked, VRBO made the difference CONTRIBUTING EDITOR TOM
the group was pure Crested Butte: boots, for meit made me able to make my mort- VANDER BILT ( @TOMVANDERBILT) IS
flannel, tanned faces with ski-goggle lines. gage payment. STRs, she suggested, were THE AUTHOR OF YOU MAY ALSO LIKE:
The problem is getting drilled down to the a symptom of a larger problem: This is the TASTE IN AN AGE OF ENDLESS CHOICE.
Outside 75
Outside 77
Sagan
climb and dropping his chasers on I will think about tomorrow tomorrow.
the downhill. In 2016, he came out Best of all, with Sagan, theres never been
strong and won two tough spring a whisper of rumor about doping. Although,
classics, Gent-Wevelgem and the when I pointed that out to his agent and his
Tour of Flanders, followed that sum- press spokesman, they both said, in unison,
78 Outside
Outside 79
80 Outside
Sunday MAROON 5
Sept. 3 THE ROOTS
THE REVIVALISTS
JazzAspenSnowmass.org
866.JAS.TIXX (527.8499)
Patron (VIP) TIX: 970.920.4996
Discounted Lodging & Ticket Packages: 800.SNOWMASS
82 Outside
M I C H A E L
F R I B E R G
Opposite: Wylder
founders Jainee
To o
h
Dial (left) and
Lindsey Elliott
T h e w o m e n at W y l d e r G o o d s
Th E h a d a b i g d r e a m : t o c r e at e t h e
yL D
w o r l d s f i r s t o u t d o o r - g e a r r e ta i l e r f o r w o m e n , b u s t i n t o a n i n d u s t r y
o v e r r u n b y b r o s , a n d s av e t h e p l a n e t. A l l i n f o u r n o t - s o - e a s y s t e p s .
Wy
groz
B y G o r dy M eg
Outside 83
Your
Y o running it, Dial sold Nomad. It was a crash
course in business, she says. At that point,
their womens lines to consumers. Its hap-
pening, Elliott confided to one of her friends
I wasnt willing to make the sacrifices neces- when she returned to California. Im not
Ambition
Am
A m sary for it to be successful.
Around then, Dial met Brad Parker, an
sure when, but its happening.
Onee night
ni gh in March 2015, housemates accomplished rock climber and massage
Jainee
nee Dial
Di and Lindsey Elliott were sitting
D therapist, at a yoga festival in Squaw Valley,
on a leather
lea h couch in front of a woodstove in California. We started talking and didnt
their Northern California home, sipping Bul- stop, says Dial. After three days, he told S T E P T W O
leit bourbon, eating Mexican food, and hash- me he loved me. With nothing tying her to
ing out the details of their plan to infiltrate
the outdoor industry.
Oregon, Dial moved to Sebastopol, an art-
ists hamlet an hour north of San Francisco, Ne
Network
We need to work with companies striv- to live with Parker and work as a freelance
ing for social and environmental impact,
Elliott said.
web developer. A year later, he took her on
her first climbing trip in Yosemite, where the
Like
L i
And we want them to be disruptive, Dial two summited Cathedral Peak. After they
added. She took a sip of bourbon and rested
her glass on the coffee table. Then reality
descended, Dial remained at camp while
Parker climbed one more pitch before dinner.
Cr
Crazy
began to sink in. That was the last time the couple would see By April
Apri 202016, it was, in fact, happening. The
Holy shit, said Dial. Were up against each other: a few hours later, Parker fell 300 company
mpany finally had a name, which Dial had
giants. feet to his death. thought
ught up
u one day in the shower. I took it
There was good reason for trepidation. Whenever Dial tells this story, tears from wilderness, she says. And I liked the
The duo were hatching the business theyd stream down her face, and shell often look way the y looked. It also had a base: Salt
ultimately call Wylder Goods, the worlds to Elliott for support. Dial spent five months Lake City, Dials hometown. Over the previous
first online outdoor-gear retailer for women. barely able to get out of bed. The anguish year, the women had developed key parts of
Over the past decade, dozens of e-commerce and despair and mistrustthat all your the companyrelationships with womens
sites have launched to sell gear from a broad dreams could evaporate, she says. Then outdoor groups, narratives for the website,
range of brands. The biggest players, like Elliott moved in. A development associate and logosand consulted with e-commerce
Backcountry.com and Evo, generate tens for the Occidental Arts and Ecology Center, pros on everything from logistics manage-
of millions in revenue by offering massive Elliot, then 27, had befriended Dial about a ment to back-end web design.
selection and, frequently, big discounts. year before Parkers death. Shed recently They also created a Kickstarter campaign.
More recently, boutique outfits like Huck- broken up with her boyfriend and needed a Neither of us came from money, so we had
berry have made their mark by presenting place to live. She created a whole new space, to do something else, says Elliott. Crowd-
highly curated inventories that attract loyal, Dial says. Hope. The two would stay up late funding has become a highly successful busi-
discerning buyers. But while some sites have crying, drinking whiskey, and, later on, ness strategy for outdoor companies. Kick-
sections for womens products, nobody had talking about Dials vision for Wylder. Grief starters top three most-funded projects (two
tried to build a business catering primarily has the ability to recalibrate everything, Dial Pebble smartwatches and a cooler with a
to female consumersespecially not core says. I had an idea of what my life would built-in blender and speaker) are active-gear
adventure athletes. look like, but grief comes and takes that away oriented. The platforms ninth-biggest cam-
Dial and Elliott envisioned a company that and leaves this vacuum. When you have paignwith 26,359 backers fronting almost
did exactly that. The gear would be selected nothing to lose, it makes it feel less crazy to $6.5 millionwas built around a messenger
by Wylder ambassadorsprofessional ath- take a big chance. bag from a San Franciscobased company
letes, photographers, activistswhod test In January 2015, Dial and Elliott attended called Peak Designs, a regular on the Outdoor
each product for durability, fit, and func- Outdoor Retailer, a biannual trade show in Retailer floor.
tion. Product descriptions would occasion- Salt Lake City that offers gear sellers a first The Wylder Kickstarter campaign had
ally be raw. Things like This shirt contours look at the seasons new products. Theyd two goals: generate enough money to get
your muffin top, Dial told me later. Wylder come packing their concept for Wylder at the company off the ground, and prove to
would also be one of the outdoor industrys an opportune moment. Industry brands had outdoor brands that theres strong demand
few benefit corporations, or B Corps, mean- long treated the womens market as an after- for an online womens-gear retailer. It went
ing that it would be obligated to donate, in thought. Even the relatively small percent- live April 19, 2016, with a goal of raising
its case, 2 percent of its proceeds to outdoor age of female-specific products created over $45,000enough to build out the website,
nonprofits. the years were derivatives of stuff designed buy initial inventory, cover basic legal work,
Dial, 36, had been nurturing the Wylder primarily for men, results of the maligned and, with whatever was left over, pay them-
idea since July 2013. At that time, she owned shrink it and pink it approach. But outdoor selvesan amount they figured would come
an adventure-travel company in Portland, companies were increasingly seeing women to only a couple of thousand dollars. Theyd
Oregon, called Nomad, which ran small consumers as a massive growth oppor- produced a four-minute video for the cam-
yoga, surfing, and rock-climbing trips along tunityif only they could reach them before paign, which, through trades and favors, had
the Pacific Northwest coast. The job fre- the competition. cost them less than $500. In the clip, you
84 Outside
S T E P T H R E E
Hustle
H u
A feww da
daysys into August 2016, I met Dial and
Elliott
ott at the Salt Palace Convention Center,
a th
at Outdoor
utdoo Retailers summer show, where
the two ruruddy-cheeked brunettesso sim-
ilar in appearance
app that they could pass for
sistersgreeted
ersgr me with smiles and an abun-
dance of sself-esteem. See my key chain?
ce o
Dial asked. Engraved in it were the initials
JMFD. Jainee Motherfucking Dial, she
chuckled.
Their website, WylderGoods.com, was
about half complete, and the two were at OR
to curate the products theyd sell through There are 2,000 reasons the world doesnt want your business to succeed, says Dial. Above, testing
it. To control their branding, outdoor-gear products near Wylders Salt Lake City office.
Outside 85
Buckle
B u Up To date they have yet to make full use of
their ambassadorswomen like Krystle
to customers whod received coupon codes
from early Kickstarter backers. But scaling
Wright, an Australian adventure photogra- up proved difficult. In three years, Freschl
In February,
ebruar three months after the launch pher, and the Salmon Sisters, a pair of Alas- was out of business. To a certain extent, I
of the website,
hee webb I meet with Dial, Elliott, and kan anglers. The plan is to eventually pay think Kickstarter made it harder for me to be
Ginaa Pe te
Petersa recent full-time hire who them to help lead events, like a photography profitable, says Freschl, who now works as
dles contracts
handles co and logistics with ven- workshop or a fishing trip, as well as to write a mechanical engineer for Fitbit. It gave me
dorsat
sat their
th new office inside an old choc- blog posts and promote Wylder to their fol- the opportunity to continued on page 90 >
86 Ou
Outside
ut
teclabs.com facebook.com/tecnu
1-800-ITCHING @tecnu_outdoor
The REM Pad Sleeve is detachable and doubles as your stuff sack
Stuff Sack
Soft, technical fabrics
650 fill power DownTek
and rides a decent time trialanything is launch a project without proper funding. I
possible. Its all destiny, because I never did got in over my head without somebody with
any decision, Sagan muses. It was always deep pockets behind me.
life bringing me here, in this point where But Dial and Elliott remain optimistic. To
I am now. increase their reach, theyre partnering with
womens outdoor groups on the East Coast.
THE NEXT DAY, Sagan leads a pack of some Theyre experimenting with Facebook ads.
400 road cyclists up into the coastal moun- Theres talk of converting Sprinter vans into
tains (including the paying guests and var- mobile stores. And in January, they began
ious hangers-on). At the top of the first big seeking out investors and talking with peo-
climb, the group stops at an espresso truck, ple from B Lab, a nonprofit that helps benefit
and the champion is mobbed by delirious corporations find funding. We only want
American cycling fans. He poses for selfie to be working with people keen on social-
after selfie, the smile never leaving his face. impact investing, says Elliott. In retail thats
He actually seems to enjoy this. a very tiny pool.
On the next climb, surrounded by superfit On the day of my visit, the women have a
Southern California riders, he tells the group conference call with David Stover, cofounder
to ride ahead without him. Its hard to tell if of Bureo, a company that builds skateboards
hes joking, but he says, I am three weeks in from old nylon fishing nets and also launched
the vacation with no bike! Go ahead! on Kickstarter. Three years ago, Bureo re-
Despite the fact that these are hyper- ceived a crucial second round of investment,
competitive Type A cyclists, nobody takes from Patagonias capital fund, Tin Shed Ven-
advantage of the chance to drop the world tures. Its been an unreal experience, Stover
champion. says. We went from not knowing what that
The following afternoon, most of the partnership would look like tofast-forward
guests have packed up and left when the kids three yearsworking on the R&D of fabrics
start streaming into the plaza. It proves to be for a Patagonia line. Were looking at sourc-
an excellent chance to see Sagan in his ele- ing our nylon to be used in jackets and other
ment. He has like two sides, I think, Kate products. The benefits of the relationship
had told me. One is like there is a big child have gone far beyond any financial support
in him, and one is a very responsible person. they provided.
Today at the charity event, the responsible Thats a beautiful story, says Elliott.
person told the big child to show up, which he The call ends, and the two women look at
does, albeit a little late and looking slightly each other and smile. Then they get back to
sheepish. He clacks across the cement in his work. O
cycling shoes and walks over to the row of
bikes. The kids press forward, and he hands CORRESPONDENT GORDY MEGROZ
each one a brand-new toy, with a helmet ( @GORDYMEGROZ) WROTE ABOUT
thrown in. One by one, they hop aboard and KIKKAN RANDALL IN MARCH.
their parents buckle the helmets on and send
them off to wobble around the area; amaz- Volume XLII, Number 7. OUTSIDE (ISSN 0278-1433) is
ingly, no one falls. published monthly by Mariah Media Network LLC, 400
Market St., Santa Fe, NM 87501. Periodical postage
Then Peter gets on his own mountain bike paid at Santa Fe, NM, and additional mailing offices.
ORDER TODAY! and sails into the sea of swirling kids. Soon Canadian Goods and Services Tax Registration No.
ONLY $7.95 theyre clustered around as he bunny-hops R126291723. Canada Post International Publications
(PER ISSUE INCLUDING SHIPPING) and does wheelies, showing off his moves like Mail Sales Agreement No. 40015979. Subscription
(CANADA ADD $4 AND INTERNATIONAL $6, U.S. FUNDS ONLY) rates: U.S. and possessions, $24; Canada, $35 (in-
hes just another, bigger child. Peter Pan looks cludes GST); foreign, $45. Washington residents add
ALLOW 2-3 WEEKS FOR DELIVERY
the happiest hes been all weekend. O sales tax. POSTMASTER: Send U.S. and international
1-800-678-1131 BILL GIFFORD ( @BILLGIFFORD) IS
address changes to OUTSIDE, P.O. Box 6228, Harlan, IA
51593-1728. Send Canadian address changes to OUT-
SIDE, P.O. Box 877 Stn Main, Markham, ON L3P-9Z9.
AN OUTSIDE CONTRIBUTING EDITOR.
90 Outside
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