Case 1- ALMA ELECTRONICS: Ill Dream of You

SUMMARY

In 1979, Mr. Andy Mallari opened a small shop selling transistor radios and other
electronic parts in Cabanatuan City. His business grew and by 1990 he was able to
purchase a 300 square meter lot along Del Pilar Street in where he built a two-storey
building for his business. He expanded his business in other big towns of San Jose City,
Gapan and Guimba in which his current operations cover sales and repair. By this time
he employs five salesladies in Cabanatuan and six technicians.

Mr. Mallaris perspective has changed drastically after he met his former
classmate Estelito Chan who now has a well-established appliance assembly plant in
Manila. Mr. Chan indicated that he did not start big but rather as a subcontractor for a
large assembly plant until he was able to establish his own factory.
Case 2- R.E. CONSTRUCTION: Its Now or Never
SUMMARY

Engineer Romeo Estabillo decided to organize his own construction firm after passing
civil engineering board exam in the year 1981. In his first few years of operation, he
accepted contracts for the construction of residential houses. As he gained
experience, his clients slowly grow in number. At the start, he has two assistants. One is
Mr. Silvino Santiago, whose task was as draftsman and to assist Engr. Estabillo in
supervising workers at the various construction sites. The other one is Mr. Romulo
Mamaril, who was assigned to coordinate purchasing, bookkeeping, andother related
administrative activities.

At the third year of operations, Engr. Estabillo was already directing operations in
hisnewly constructed office inside his residential compound. By this time, 2
more female employees were hired to assist in the various tasks performed in the
office. By 1994, Engr. Estabillo already has six full-time civil engineers, two draftsmen,
ten administrative personnel, one messenger and one security guard. By June 1996,
Engineer Estabillo felt that the business was continuously growing.