Success Story of Samsung

• Lee Byung-Chul started “Samsung group” as a trading company at a grocery store on March 1st, 1938.
• In 1960’s Samsung entered the electronics, insurance, broadcasting, securities, and as well as a department store and in mid
1960’s Founder Lee launched a radio and television station, started manufacturing televisions and electronic components
through the Samsung Electronics division.
• In 1970, Samsung started its Black & White TV production. By 1978, Samsung had sold 4 million black and white television
sets and between 1972 and 1979, Samsung began selling washing machines.
• In 1978, Samsung Group entered the semiconductor market as Samsung Semiconductor and Telecommunications Co.
• In 1980, Samsung  began producing Air Conditioners and in 1983, the Company entered the personal computer market and
starts producing PCs.
• The death of Lee Byung-Chul followed Samsung group to separate into four business groups leaving it with electronics,
engineering, construction, and high-tech products.
• In 1991, Samsung developed 1st mobile phone handset and in 1999, it developed Smartphone –Wireless internet phone.
• Sony partnered with Samsung in 2006 to develop the supply of LCD panels and became #1 in global TV market share.
• In 2009, Samsung launched Galaxy Note and in 2015, it launched Galaxy S6 and S6 edge, which are worlds 1st curved
display edges.
• Samsung Galaxy Series is one of the best android phones in the global market till today.
 Success Factors of Samsung Company
Factors that are playing a key positive role in the success of Samsung Electronics
are the followings:
Variety of products: Samsung produces LCD and LED panels, mobile phones,
memory chips, NAND flash, solid-state drives, televisions, digital, cinemas screen
and laptops. They have previously produced hard-drives and printers.
Latest technology use: Samsung is very technology-oriented company. It
continuously improves its technology infrastructure and acquisition. It uses very
advance technologies to help it come up with new and innovative offerings to its
customers.
Biggest technology supplier in the world: Samsung is the second largest
technology company in the world with annual revenue of $211.9 billion.
Additionally this company is the largest producer of mobile phones, smartphones
and televisions in the world.