Nokia: SWOT and STEEPLE Analysis

Background

• FOUNDED: Tampere, Grand Duchy of Finland[1865] incorporated in [1871].

• Nokia, once the world’s largest vendor of mobile phones, is a popular
Finnish information technology and communications multinational
corporation which provides telecommunication equipment and services. 
• The mobile phone brand, famous for the reliability and durability its phones
provide, has ruled the mobile market for many years with its motto
‘connecting people’.
• PRODUCTS: Mobile phones, Smartphones, Mobile computers, Network.
• SERVICES: Maps and navigation, music, messaging and media, Software
solutions.
• Nokia was the worlds largest vendor of mobile phones from 1998 to 2012.
• Unfortunately, it has been unable to adapt to changing market
conditions created by the introduction of smartphones and the rise
of aggressive competitors such as Apple Inc. and Samsung.
• Nokia’s problems and struggles are clearly exposed by its financial
numbers. As recently as June 2012 Nokia reported revenues of
$34.08 billion, but on June 30, 2015, Nokia reported revenues of
$16.31 billion. Those revenues actually represent something of a
turnaround for the company; in June 2013 Nokia reported revenues
of just $8.57 billion, or a little over a quarter of the number from
the year before. Recent revenue figures indicate that Nokia is
maintaining its market position but not growing.
• Recently, the handset division and services of the brand were
acquired by software giant Microsoft and since then Nokia has
released a number of phones under the Windows umbrella.