01 CAMPANY OVERVIEW

02 HISTORY

03 COMPETITORS

04 DIVERSIFICATION OF SAMSUNG

05 GROWTH STRATEGY

06 CONTROVERCIES AND CHALLENGES

07 CONCLUSION
Samsung is a South Korean multinational conglomerate
founded by Lee Byung-chul in 1938 as a trading company.
after the korean war of 1950s Over the next three decades,
the group diversified into various areas, including Electronics,
defence, shipbuilding, Semiconductors etc and become one
of the major player in all of these industries
 Founder
Lee Byung-chul was a South Korean
businessman and the founder of Samsung
Group, which is now South Korea’s largest
business conglomerate. Born into a wealthy
land-owning family, he started his first
business in 1938 and expanded it into various
industries, including food processing, textiles,
insurance, securities, and retail.
(12 February 1910 – 19 November 1987)
Samsung started as a small trading company in Su-dong, South Korea,
dealing primarily in groceries, noodles, and dried fish.

Lee moved its head office to Seoul in 1947. When the Korean War broke out,
he was forced to leave Seoul. then He started a sugar refinery in Busan
In the 1950s, Samsung ventured into the textile industry and built its first
textile mill in 1954.

in the late 1960s Samsung enter in insurance and the

electronics and opened the facility in Suwon.
Its first product was a black-and-white television set
1970s:
Electronics Expansion: Samsung produced black-and-white televisions,
microwaves (1979), air conditioners (1980s), refrigerators, and washing
machines.
Entry into Construction and Shipbuilding Industries.

1980s:
Milestone Sales: Sold over 10 million black-and-white televisions.
Technological Ventures:
Introduced its first personal computer in 1982.
Launched its first mobile phone in 1988.
1970: Samsung's very first Samsung's The SPC-1000, introduced in
TV was a 12-inch vacuum- first ever cell 1982, was Samsung's first
tube black-and-white TV. phone was the personal computer (sold in the
After successfully starting SH-100, which Korean market only) and used
the manufacturing first was released an audio cassette tape to load
black and white TVs in in Korea in and save data – the floppy drive
November 1970 1988 was optional
 “Turn on Smart
Life”

1990s Expansion:
Samsung expanded globally, becoming a major The first
player in electronics and semiconductors. Samsung Galaxy,
Diversified in defense, aerospace, and officially known
as the Samsung
biotechnology. Galaxy S, was
unveiled on
March 24, 2010,
2000s Rise to Prominence:
Launched the popular Galaxy smartphone
series in 2010.
Became a global technology leader.
 Apple

Samsung

Xiomi
Innovation vs. Ecosystem Integration:

Apple: Known for sleek designs and ecosystem lock-in.

Samsung: Leverages hardware expertise and Android
dominance.

Consumer Loyalty:
Apple Fans: Devoted to iPhones and Apple products.
Samsung Supporters: Appreciate variety and technological
advancements.

Both giants continue their battle for supremacy! 🍎📱🔥

Legal battles (Apple VS Samsung)

Apple filed a lawsuit against Samsung in 2011, claiming infringement of its

iPhone and iPad designs.
Samsung countersued, alleging Apple infringed on its patents, particularly
in wireless communication technology

Conclusion

Apple won a significant case in the US, with Samsung ordered to pay
over $1 billion in damages, later reduced and appealed
After seven years of litigation, Apple and Samsung settled the dispute
in 2018 with undisclosed terms
Samsung has faced several controversies and allegations,
including a bribery scandal involving its connection with
korean regulatory bodies and political parties, labour
practice criticisms for issues like child labour and unsafe
working conditions, patent infringement lawsuits,

product safety concerns such as the Galaxy Note 7 battery

blast issues, and environmental criticisms for pollution and
e-waste disposal. Despite these challenges, Samsung
remains a major player in the global technology industry.
 20%

Samsung has been a

consistent front-row
competitor in the
2015-19 2020-23
global smartphone
market. In the fourth
quarter of 2023,
Samsung held a global
smartphone market
share of 20 percent
iS EVERYWHERE
Samsungs’s Global
presence.

Samsung has a significant global presence

with operations in over 75+ countries
across continent.
a large workforce of 3 Lakhs + Employees

Samsung's products are sold in virtually every country, with a wide range of consumer electronics,
appliances, and mobile devices available to customers globally. The company's brand is widely
recognized and trusted, making it a dominant player in the global technology market.
This is what samsung built other than electronics
 Following Lee's death in 1987, Samsung was
separated into five business groups):

Samsung joongAng

Shinsegae Cj group Hansoi

Notable Samsung
industrial affiliates include

Samsung Samsung Samsung

Electronics Engineering Heavy
and
(the world's largest Industries
Samsung
consumer electronics maker
C&T (the world's
and chipmaker measured by second largest
Corporation
2017 revenues) shipbuilder
(respectively the world's measured by
13th and 36th largest 2010 revenues)
construction companies
Other notable subsidiaries
include

Cheil Samsung Samsung

Worldwide Everland Life
Insurance
(the world's 15th largest (operator of Everland
advertising agency, as Resort, the oldest the world's 14th
measured by 2012 theme park in South largest life
revenues Korea insurance co.)
Samsungs’s Strategy
to expand its empire
Samsungs’s Strategy
to expand its empire

Samsung focuses on offering a

wide range of products that cater
to different market segments, allowing it to appeal to a diverse
customer base world wide. for example in electronic segment
samsung have smartwatches to television everythings modern world
needs
Samsung invests heavily in advertising and
marketing campaigns to promote its
products. The company uses various
channels, including TV, print, digital, and
social media, to reach its target audience.
Samsung often partners with
celebrities and influencers to
endorse its products, helping to
create brand awareness and
credibility.

Samsung has a strong retail presence, with its products

available in a wide range of stores, including its own
branded stores, as well as online retailers.e company
uses various channels, including TV, print, digital, and
social media, to reach its target audience.
Samsung is known for its innovative products, such as
the Galaxy smartphone series, Foldable smartphones
and innovative tablets and its line of QLED TVs. The
company continuously introduces new features and
technologies to stay ahead of the competition.
Samsung focuses on engaging with its
customers through various channels, such as
social media, customer service, and loyalty
programs, to build brand loyalty and
advocacy.

Customer Service: Samsung places a

strong emphasis on customer service to
build and maintain customer relationships
in Conclusion we can say that Samsung’s
strategic diversification and relentless pursuit
of innovation have not only fortified its market
leadership but also propelled the company to
the forefront of technological advancement.