MEMORANDUM

To : Charles Clifford, Production Manager Date: December 12, 2017

From : Eddie Redmayne, Assistant
Subject : Finding in The Research

I have done the research in Bandung that was required by the Marketing Department to find
what variables caused the sluggish enquiry to our new product Bosodent. I have visited
several supermarkets and shops in Bandung. And, I found some variables that probably
caused the sluggish enquiry.

At the end of November, Production Department received a report that the distributors in four
Bandung districs did not make further enquiries. It also told that Marketing Department has
done its best to introduce the product to customers and distributors through advertisement and
distribution of the product. So, they required our department on 3 December to find out
whether the sluggish enquiries are caused by production aspects, such as its design, price ( at
present the price of the product is Rp 5.500,00), size, quantity, material, etc.

I started the research on 4 December. I surveyed the products condition in several

supermarket and shops. Below are the data I gained from my research:

Product Condition in the market ( 4 6 December )

NO. SUPERMARKET FINDINGS

The product dipalyed on the rear row-shelf of
1. Borobudur
confectionary section
2. Palaguna No products pin poster
3. Dago Gelalel No sphere shelf to display the products
The display of the products next the other tooth
4. Kosambi Plaza paste product (pepsodent) with cheaper price Rp
4.000,00.
5. Buah Batu Centre No good light on tooth paste area
 NO. SHOP FINDINGS
1. Bandung Utara Only 1 (one) of 5 visited shop sells the products
2. Bandung Timur None of 5 visited shop sells the products
3. Bandung Selatan None of 5 visited shop sells the products
4. Bandung Barat None of 5 visited shop sells the products
All 5 visited shop sells the products, however they
5. Bandung Pusat
can only sell half dozen per week on the average

On 7 11 December, I interviewed the supermarkets managers to know the selling of our

products. Below are the questionnaire responses:

SHELF
SUPERMAR PRODUCT TIME OF DISPLAY COMP
No. MANAGER AREA
KET QUANTITY SELLLING PLACE LAINT
LIGHTING
1. Borobudur Budi R. 2 dozen 3 days -
2. Palaguna Lim Kio 3 dozen 3 days -
3. Dago Gelalel Sai Loe 2 dozen 3 days -
4. Kosambi Buyung 1 dozen 3 days -
5. Buah Batu Pandia 1 dozen 3 days -

Those are the result that I got for a week. I hope you can give clear picture about the case
based on my findings to the board managers meeting. Thank you.

Eddie Redmayne

Hanika Dora Siahaan

Henitaria Tarigan
AB-4B