Practical Module Project

Part A

Submitted to
Institute Code: 738
Institute Name: Noble Group of Institutions

In partial Fulfilment of the Requirement of the award of the

degree of
Master of Business Administration (MBA)

Offered By
Gujarat Technological University
Ahmedabad

Prepared by:
Hima Jethva(167380592016)
Riddhi Thummar(167380592057)
MBA (Semester - II )
Month & Year:
June 2016

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 Subject Index

Sr. No. Details Page No.

1. QUANTITATIVE ANALYSIS 3
2. MANAGEMENT INFORMATION SYSTEM 5
3. MARKETING MANAGEMENT 7
4. HUMAN RESOURCE MANAGEMENT 9

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 QUANTITATIVE ANALYSIS

INTRODUCTION TO THE COMPANY

The Coca-Cola company is the world's largest company. The company's best
known product Coca-Cola was invented by John Stith Pemberton in 1886. The Coca-Cola
formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola
company in 1892. Coca-Cola currently offers nearly 400 brands in over 200 countries or
territories and serves 1.5 billion servings each day. The Coca-Cola company is
headquartered in Atlanta, Georgia. It's current president and CEO is Muhtar Kent. Coca-Cola,
the corporate nourishing global community with the world's largest selling soft drink
concentrates since 1886, returns to India in 1993 after a gap of 16 years.

TRANSPORTATION PROBLEM

The transportation problem is a special type of LPP where the objective is to minimize
the cost of distributing a product from a number of sources or origins to a number of
destinations. Because of its special structure the usual simplex method is not suitable for
solving transportation problems. These problems require special method of solution. The
problem of finding the minimum cost distribution of a given commodity from a group of
supply centers ( sources ) i=1, ........, m to a group of receiving centers ( destinations )
j=1,....,n. Each source has a certain supply . The cost of shipping from a source to a
destination has a certain demand. The cost of shipping from a source to a destination is
directly proportional to the number of units shipped.

TRANSPORTATION PROBLEMS IN COCA-COLA

CHALLENGES

Globally, Coca-Cola did not have a standard process for managing transportation. It
also needed a better understanding of its freight costs to make decisions that would support
goals, including reducing inventory and increasing sales volume each year.

Coca-Cola began scoping the project in late 2009, and it brought Oracle partner Flo
on boards to support the implementation in April 2010. The companies worked together to
design the solution, and Coca-Cola implemented the fully- integrated system, including

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electronic data interchange, freight payment, and reporting, by the end of June 2011. The
company continues to bring inbound and outbound carries online.

SOLUTION

The Coca-Cola company selected Oracle Transportation Management and deployed it

to do manage inbound transportation between supplier networks and its plants. To date, five
carriers are fully integrated on the system, and Coca-Cola expects to have 15 of its 30
inbound carries online by the end of the first quarter 2012. The company is concurrently
working to deploy the solution for all outbound transportation providers - about 15 carries
who transport products between the plants and bottling partner and customers, worldwide.

RESULTS

With the solution, cocacola's finance team can audit 100% of the invoices and
approve them in record time. Oracle. Transportation Management also enhances visibility
into freight locations by generating status messages from carriers when they pick up and
deliver products. Coca-Cola has also started to track carrier performance including on time
deliveries and pick ups and deliver products. Coca-Cola has also started to track carrier
performance including on time deliveries and picks ups to enable the company to make more
informed decisions regarding consolidation to improve efficiency and reduce freight costs
supporting vision 2020 goals.

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 MANAGEMENT INFORMATION SYSTEM

ENTERPRISE RESOURCE SYSTEM

An ERP system is an attempt to integrate all function across a company to a single computer
system that can serve all those factions specific needs.

Integration is the key world for ERP implementation.

It may also integrate key customer and supplier as part of the enterprises operation.

It provides integrated database and custom designed report systems.

It adopts a set of best practices for carrying out all business processes.

ERP is an enterprise wide information system that facilitates the flow of information and
coordinates all resources and activities within the business organization.

Feature of ERP

1. Accounting variety
2. Seamless integration
3. Resources management
4. Integration of management information
5. Supply chain management
6. Integration data model

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 ERP SYSTEM PROCESS IN COCA COLA
1. Review- review the pre implementation process (How the company
2. Get trained- get extensive training on the sale selected software package
3. Plan the project- establish project team, plan, milestones, risk and assessment
4. Define gaps- set up a process for analysis & assessment
5. Test solutions- consult extensively the end users
6. Document processes
7. Roll out

Coca cola Hellenic is one of the largest bottles and vendors of the coca cola
companys product in the world and the largest based in Europe, spanning over 28
countries.
coca cola Hellenic was formed in 200 as a result of the merger of the Athens
based Hellenic company and the London based coca cola beverages.
Coca cola have 42000 employees over the country.

LEARNING
We learn from that multi national company have a lot of work to do. So
collaborate manually all the work is difficult. Thats why ERP system help the to
share information vary easily and fastly.

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 MARKETING MANAGEMENT

PRODUCT LIFE CYCLE

Most product life cycle are portrayed as bell shaped. This curve is typically divided into four
stages,

Introduction

Growth

Maturity

Decline

Introduction

A period of slow sales growth as the product is introduced in the market. Profits are
nonexistent because of the expenses of product introduction.

Growth

A period of rapid market acceptance and substantial profit improvement.

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Maturity-

A slowdown in sales growth because the product has achieved acceptance by most potential
buyers. Profit stabilize or decline because of increased competition.

Decline-

Sales show a downward drift and profits erode.

We can use PLC concept to analyze a product category, product form a product or a brand.
Not all products exhibits a bell shaped PLC.

Three common alternative patterns.

A. Growth slump maturity pattern

B. Cycle recycle pattern
C. Scalloped pattern

PRODUCT LIFE CYCLE IN COCA COLA

Coca cola is the greatest example of a product life cycle that has a longest product life
cycle. Since being introduced in 1886, it has spent the majority of its in the maturity stage.
However its sales over recent times lead to the question of whether it has now entered the
decline stage.

Publicly available information about individual brand that the coca cola company sells is
difficult to come by but information about the soft drink industry as a whole can be used to
make some assumption about coca cola sales.

1. Falling soda sales in USA.

2. Falling global sales for coca cola

LEARNING

We learnt that now a day there is a cut thought competition in market. Every thousand of
products are introduced in the market. All the companies should do the maximum marketing,

So the company can prevent their product to reach at declining stage.

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 HUMAN RESOURCE MANAGEMENT

RECRUITMENT AND SELECTION

RECRUITMENT

Once the required number and kind of human resources are determined, the
management has to find the places where required human resources are/will be available and
also find the means of attracting them towards the organization before selecting suitable
candidates for jobs.All this process is generally known as recruitment. Some people use the
term 'recruitment ' for employment. These two are not one and the same.Recruitment is only
one of the steps in the entire employment process.

There are mainly two methods of recruitment,

1. Internal method

2. External method

1. Internal Method :-

Internal recruiting -recruiting source seeking applicants for positions from among the
ranks of those currently employed.

2. External Method :-

External recruiting -recruiting source seeking applicants for positions from outsides the
organization.

RECRUITMENT PROCESS IN COCA-COLA:-

Coca-Cola does not prefer external recruitment.

Their basic focus is on Internal recruitment.

They maintain a talent bank for meeting internal hiring needs.

They only do external hiring in case of sudden recruitments.

They forecast their future needs and collect the data of applications in advance.

They have an offer to drop resume for any job at their website.

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They collect their resumes at their every territory.

To fulfill their talent bank they visit universities and colleges.

Previously the Multan territory visit BZU and IUB and collect the data.

They take interviews of 350 candidates and selected only 3 applications.

Their major focus is on quality and their standards of recruitment are high.

Last time their selection standard was 85% marks in masters.

Their major recruitment source is E-Recruiting.

They are working on such type of advertisement which are according to the job description
and specification.

Their recruitment adds are published by the their media department.

Adds and vacancies banners are being offered by every territory as demanded.

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SELECTION

The process of choosing individuals qualifications to fill existing or projected job

openings.

SELECTION CONSIDERATIONS :

Person - Job Fit:

Job analysis identifies required individual competencies (KSAOs) for job success.

Person organization fit:

The degree to which individuals are matched to the culture and values of the
organization.

SELECTION IN COCA-COLA

In Coca-Cola for selection there is HR department.

But only they involve only in major hiring.

Mostly the labour and middle level management is hired by the plant authorities.

They follow the decentralization approach. The country manager is responsible for all matters.

There is a proper selection process according to the international standards.

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