Professional Documents
Culture Documents
2012 2013 Gri Report PDF
2012 2013 Gri Report PDF
2012 2013 Gri Report PDF
Me 15
Well-Being 16
Marketing Responsibly 24
We 25
Womens Economic Empowerment 26
Charitable Giving 31
Human and Workplace Rights 34
Access to Critical Medicines 44
Disaster Relief 46
World 48
Water Stewardship 49
Sustainable Packaging 59
Climate Protection 64
Sustainable Agriculture 70
In Our Reporting 74
Global Business Principles 75
Our Governance and Ethics 76
Stakeholder Engagement 78
Report Parameters 81
Independent Assurance 83
intro
The Coca-Cola Company GRI Report > Intro > About This Report 4
About The intro
me
We are the worlds largest beverage To understand our sustainability strategies and
company, refreshing consumers with more programs, it helps to understand our system.
than 500 sparkling and still brands. Led by We are a global business that operates on a
Coca-Cola, one of the worlds most valuable local scale in every community where we do
and recognizable brands, our Companys business. We are able to create global reach
portfolio features 16 billion-dollar brands, with local focus because of the strength of
including Diet Coke, Fanta, Sprite, Coca-Cola the Coca-Cola system, which comprises our
Zero, vitaminwater, Powerade, Minute Maid, Company and our more than 250 bottling
Simply, Georgia and Del Valle. Globally, we
partners worldwide.
are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice The Coca-Cola system is not a single entity
drinks. Through the worlds largest beverage from a legal or managerial perspective, and
distribution system, consumers in more than the Company does not own or control most of
200 countries enjoy our beverages at a rate of our bottling partners.
more than 1.8 billion servings a day. With an While many view our Company as simply
enduring commitment to building sustainable Coca-Cola, our system operates through
communities, our Company is focused on multiple local channels. Our Company
initiatives that reduce our environmental sources ingredients; manufactures and sells
footprint, support active, healthy living, concentrates, beverage bases and syrups to
create a safe, inclusive work environment bottling operations; owns the brands; and is
for our associates, and enhance the economic responsible for consumer brand marketing
development of the communities where initiatives. Our bottling partners manufacture,
we operate. Together with our bottling package, merchandise and distribute the final
partners, we rank among the worlds top 10 branded beverages to our customers and
private employers with more than 700,000 vending partners, who then sell our products
system employees. to consumers.
All bottling partners work closely with
customersgrocery stores, restaurants, street
vendors, convenience stores, movie theaters
and amusement parks, among many others
to execute localized strategies developed in
partnership with our Company. Customers
then sell our products to consumers at a rate
of more than 1.8 billion servings a day. Learn
more about this unique relationship.
The Coca-Cola Company GRI Report > Intro > About The Coca-Cola Company 5
COCA-COLA AT A GLANCE
The Coca-Cola Company (NYSE: KO) is the worlds largest
beverage company, refreshing consumers with more than
500 sparkling and still brands. Our Company and bottling
partners are dedicated to our 2020 Vision, a roadmap for
doubling system revenues this decade, focused on five key
areasprofit, people, portfolio, partners and planet.
PROFIT
$48B $9B $9.1B
net returned to
14%
net
operating income shareowners in EUROPE
revenues (2012, as reported) dividends and
(2012, as reported) share repurchases in 2012
Worldwide Unit Case Volume Geographic Mix (2012)
51 years $162B
NORTH
AMERICA21%
EURASIA &
AFRICA 18%
of consecutive market
annual
dividend
increases
capitalization
as of 12/31/2012 AMERICA 29%
LATIN
PACIFIC 18%
PEOPLE
700K+
Were honored. Were innovative. Were diverse. Were creative.
#4 Most Top 20 Top 50 Creative
Admired Most Innovative Most Diverse Marketer
system associates Company Companies Companies of the Year
worldwide
2013 2013 2013 2013
PORTFOLIO
Ranked by Interbrand Grew 3% globally in 2012 the
Our Companys #1 brand page
as the Worlds Most equivalent of adding another
flagship product on Facebook with
MAY 8 Valuable Brand, Germany or two Russias of
has been proudly
served since
1886 with 2012 value of 71MM+ likes brand Coca-Cola volume to
$77.8B as of August 2013 our business
3,500+ #1
sparkling beverages
ready-to-drink juice
18 OF OUR
TOP
have a low- or
no-calorie alternative
or are low- or
PRODUCTS worldwide and juice drinks
ready-to-drink coffee 20 BRANDS no-calorie
WORLDWIDE
Our portfolio includes 16 billion-dollar brands:
PARTNERS
23MM+
nearly
~250 and 900 CORNER
GROCERY investing with global
bottling partners
$30B+
bottling
partners plants over the next
retail customer
WORLDWIDE outlets five years
PLANET
prevented recovered 468 support support
PEOPLE
Be a great place to work.
PARTNERS
Be the most preferred and trusted beverage partner.
PROFIT
More than double system revenues while increasing system margins.
PORTFOLIO
More than double our servings to over 3 billion a day and be No. 1 in the
nonalcoholic ready-to-drink beverage business in every market and
every category that is of value to us.
PLANET
Be a global leader in working to achieve more sustainable water use,
packaging, energy and climate protection.
PRODUCTIVITY
Manage people, time and money for greatest effectiveness.
7
Coca-Cola System &
Value Chain
As a global system with operations in more than 200 countries and
territories, we depend on demand from consumers and strong
partnerships with suppliers, distributors, retailers and communities across
our value chain to help us grow our business sustainably.
partnerships
with retailers
sustainable
agriculture
recycling water
+ stewardship
recovery
responsibly
sourced
innovative ingredients
distribution
manufacturing
efficiencies
+
packaging
technology
8
Letter from the October 31 9:00am
intro
me
Dear friends,
Sustainability is at the heart of the Coca-Cola impact on building a more sustainable and
story. Together with our bottling partners, resilient value chain not only for our Company,
weve long worked to build stronger, healthier, but also the communities we proudly serve.
more active communities and advance We at The Coca-Cola Company firmly believe
environmental conservation. Why? Because there are no issues that will more shape
we know our business can only be as healthy, or define the 21st century than the global
vibrant and resilient as the communities we empowerment of women; the management
proudly serve. of the worlds precious water resources;
and the well-being of the worlds growing
For decades, our Companylike many
population. Let me share with you our progress
othershas worked to be part of societys
on each of these priorities:
solutions. Coca-Cola, for example, was
promoting physical activity in the 1930s, varied Women: We continue advancing our
size and packaging choices in the 1950s and 5by20 initiatives to enable the economic
anti-litter campaigns in the 1960s. And our first empowerment of 5 million women
diet cola, TaB, debuted 50 years ago. entrepreneurs across our global value chain by
2020. From fruit farmers and artisans to micro-
Today, were advancing 21st century solutions
distribution center owners, we are helping
by partnering across the golden triangle of
women entrepreneurs overcome the barriers
business, government and civil society. We feel
they face to business success by providing
a special accountabilityas a business that
them with professional training, support
operates on a global scaleto help improve
networks and access to finance. In just three
the well-being of our communities while
years, our 5by20 programs enabled 300,000
doing what we can to responsibly steward the
women in more than 12 countriesmore than
natural resources of the planet we all share.
double the number of participants in 2011.
For us, this is a journey. Were making progress
Water: At Coca-Cola, we understand that
as we create social value and strive to operate
water is absolutely vital to our business. As
in ever more sustainable ways. After all, as
such, weve set a goal to replenish 100 percent
we like to think about it, were not building
of the water used to make our beverages by
The Coca-Cola Company so much for the
2020. To date, about 52 percent of our global
next quarter, but the next century.
product volume is estimated to be replenished
Taking the long view has served us well. We through 468 community water projects around
are calling attention to and affecting positive the world.
change on global issues that have a significant
These projects take many forms, from
The Coca-Cola Company GRI Report > Intro > Letter from the Chairman and CEO 9
rainwater harvesting and drip irrigation to most comprehensive to date, demonstrating intro
me
safe water access and sanitation. Our safe our commitment to increased transparency we
water efforts also include our partnership with we present our leadership priorities of women, world
reporting
DEKA R&D to place between 1,500 and 2,000 water and well-being, which are rooted index
EKOCENTERs (a kiosk designed to improve the in an expanded set of sustainability goals
well-being of communities) or Slingshot water announced earlier this year. These priorities are
purification systems in 20 countries by the end integral to our sustainability framework, which
of 2015. In addition, were working to improve we call Me, We, Worldour shared vision
our water efficiency, which we define as the for how we can work together to create more
amount of water we use per liter of product, by value for our consumers and communities.
25 percent through operational advancements
We are collaborating across the golden triangle
across our system. This goal builds on the 21.4
with a variety of extraordinary organizations
percent improvement weve already made
to advance our progress. The cumulative
between 2004 and 2012.
expertise of our partners both inspires and
Well-being: Our business continues to be built enables us to do far more than we could
on a heritage of uncompromising quality alone. As we strive to improve each and every
the promise that all our beverages are safe, community we proudly serve, we continue to
refreshing and delicious. Today across 200- support the United Nations Global Compact.
plus countries and territories, we offer the
Thank you for your interest in the efforts of
choice of more than 500 brands and 3,500
The Coca-Cola Company and our valued
beverages, with the health and well-being of
bottling partners. We appreciate you taking
our consumers playing a large and growing
the time to review this report, and invite you
role in the development of our brands.
to share your thoughts with us. Together, Im
While some of our beverages are designed convinced that we will continue to refresh
for local tastes, our well-being commitments the world, inspire moments of optimism and
are universal. As we announced on May happiness, create value and make a positive
8, 2013, our teams are working to provide difference.
low- and no-calorie beverage options in
every market; provide transparent nutrition
Very best regards,
information featuring calories on the front of
all our packages; market all our beverages
responsibly; and help get people moving by
supporting active, healthy living programs in
every country where we do business.
Muhtar Kent
As we work to double the overall size of our Chairman of the Board and
business over the course of this decade, we Chief Executive Officer
are further embedding sustainability with our The Coca-Cola Company
2020 Vision for growth. In this reportour
The Coca-Cola Company GRI Report > Intro > Letter from the Chairman and CEO 10
2020 Sustainability Commitments
Our Sustainability framework what we call
Me, We, World is our shared vision for how we can
work together to create social value and make a positive
difference for the consumers and communities we serve.
Performance
we
world
reporting
Highlights by Year index
me
Well-Being 2012 2011 2010 2009
Number of new beverage products introduced 500+ 500+ 600+ 600+
Number of low- and no-calorie beverage products launched 100+ 100+ 150+ 180+
Number of low- and no-calorie beverage products in total 800+; 23% 800+; 23% 800+; 23% 800+; 24%
global portfolio and percent of total global beverage product
portfolio
Percent of global sparkling volume from low- and no-calorie 14% 13% 14% 15%
beverages
Number of physical activity and nutrition education programs 290+ programs; 280+; 115+ ~150; ~100 ~150; ~100
sponsored by the Coca-Cola system and number of countries 118 countries
where programs are present
Company Global Product Quality Index rating (out of 100)* 95 95 95 94
we
Women's Economic Empowerment 2012 2011 2010 2009
Women Enabled Cumulative (as per Coca-Cola's definition) nearly 300,000 131,000 program N/A
launched
Charitable Contributions 2012 2011 2010 2009
Total Company economic impact, inclusive of global $38.0B $36.5B $26.6B $23.4B
salaries and benefits, shareowner dividends, local capital
expenditures, goods purchased and income taxes
Charitable contributions and equivalent percent of operating $102MM; 0.9% $124MM; 1.2% $101MM; 1.2% $88MM; 1.1%
income
Contribution by Category
Active Healthy Living $16MM $9MM $7MM $4MM
Environment - Water, Community, Recycling & Other $24MM $25MM $26MM $13MM
Education $24MM $23MM $24MM $23MM
Other Wellness Initiatives $8MM $8MM $5MM $4MM
Local Community Initiatives** $25MM $48MM $26MM $32MM
In-Kind $5MM $11MM $13MM $12MM
Human and Workplace Rights 2012 2011 2010 2009
System Workplace Rights Performance (global goal 80%) 81% 73% 63% 44%
Bottling partner and supplier compliance with Company 80% N/A N/A N/A
Supplier Guiding Principles (90% target by 2015)
Number of Workplace Rights Policy assessments 71 74 88 107
Workplace Rights Policy compliance of Company-owned and 98% 98% 91% 90%
-managed facilities
Number of Company-owned facility, bottling partner and 2,030 2,241 2,118 1,971
supplier audits performed
Total Company spend with minority- and women-owned $829MM $766MM $622MM $459MM
business enterprises
Percent of employee base by gender - U.S. only 82% male; 82%; 18%1 71%; 29%1 50%; 50%1
(male; female) 18% female1
The Coca-Cola Company GRI Report > Intro > Me/We/World Performance Highlights 12
Human and Workplace Rights 2012 2011 2010 2009 intro
me
Percent of employee base by race/ethnicity - U.S. only we
African American 20% 20.0% 13.0% 23.0% world
Asian 3% 1.0% 3.0% 5.0% reporting
index
Caucasian 57% 58.0% 70.0% 64.0%
Hispanic 18% 18.0% 10.0% 7.0%
Other Ethnic Multicultural 2% 3.0% 4.0% 1.0%
Percentage of total elected Company officers
Men 61% 69% 64% 77%
Women 39% 31% 36% 23%
Minorities 26% 19% 24% 22%
Total employees 150,9001 146,2001 139,6001 92,8001
Females on Board of Directors 2
2 of 17 2 of 17 2 of 15 3 of 14
Ethnically diverse members of the Board of Directors 3
3 of 17 3 of 17 3 of 15 3 of 14
Board of Directors members over age 40 100% 100% 100% 100%
Females in Senior Roles 30% 28% 27% 26%
Females in Immediate Pipeline Level Roles 34% 34% 32% 31%
Females in Professional Pipeline Roles 40% 46% 45% 45%
Females Participating in Key Leadership Programs 44% N/A N/A N/A
Company associate and casual contractor Lost-Time Incident 2.3 LTIR 2.2 LTIR 4.1 LTIR 1.9 LTIR
Rate (LTIR) per 200,000 work hours***
world
Water 2012 2011 2010 2009
Water use ratio (efficiency), defined as liters of water used per 2.12 2.16 2.26 2.36
liter of product produced by the Coca-Cola system
Total liters of water used by the Coca-Cola system 303B 293B 294B 300B
Bottling plants completing source vulnerability assessments 788 of the 863 612 of the 863 370 of 859 bottling N/A
bottling plants in our bottling plants in our plants in our
system system system
Source water protection (SWP) 587 of 863 bottling 582 of 863 269 of 859 N/A
plants have begun bottling plants had bottling plants had
implementation completed SWP completed SWP
plans plans
Percent of Coca-Cola system plants in compliance with 98% (160B liters 96% 93% 89%
internal wastewater treatment standards (which meet and systemwide)
often exceed applicable laws)
Number of community water partnerships supported by 468; 100+ 382; 94 323; 86 250; 70
the Coca-Cola system and number of countries where
projects exist
Estimated percent of water replenished by the Coca-Cola 52% (~81.1B 35% 33% 22%
system based on the total water used in our finished liters of water
beverages replenished)
Climate Protection 2012 2011 2010 2009
Direct greenhouse gas emissions for the Coca-Cola system 1.85 MMt CO2e 1.84 MMt CO2e 1.91 MMt CO2e 1.91 MMt CO2e
Indirect greenhouse gas emissions from electricity purchased 3.63 MMt CO2e 3.48 MMt CO2e 3.28 MMt CO2e 3.42 MMt CO2e
and consumed (without energy trading) by the Coca-Cola
system
Total greenhouse gas emissions for the Coca-Cola system 5.48 MMt CO2e 5.32 MMt CO2e 5.19 MMt CO2e 5.33 MMt CO2e
(2004 baseline of 4.78MMt CO2e)
The Coca-Cola Company GRI Report > Intro > Me/We/World Performance Highlights 13
Climate Protection 2012 2011 2010 2009 intro
me
Emissions ratio (gram CO2/L) 37.81 g CO2/L 38.64 g CO2/L 39.35 g CO2/L 41.66 g CO2/L we
Emissions intensity - the ratio of emissions to sales volume Improved nearly N/A N/A N/A world
2% of 2011, reporting
improved 19% index
since 2004
Fleet CO2 Emissions 4.60 MMt 4.03 MMt 4.47 MMt 7.18 MMt
Total megajoules of energy used by the Coca-Cola system 62.4B 59.7B 58.9B 57.9B
(baseline 2004 - 54.4 billion megajoules)
Energy use ratio (efficiency), defined as megajoules of energy 0.43 0.44 0.45 0.46
used per liter of product produced by the Coca-Cola system
Total electricity purchased by the Coca-Cola system, 7,218,470 MWh 6,760,037 MWh 6,596,462 MWh 6,425,507 MWh
measured in megawatt hours (MWh)
Number of hydrofluorocarbon-free refrigerated coolers and 243,688 296,556 145,671 73,110
vending machines placed in markets each year
Total waste ratio (grams manufacturing waste/liters product) 9.69 9.52 9.55 10.22
Total waste diversion (% manuf. waste diverted from landfill) 85% 86% 85% 82%
Sustainable Packaging 2012 2011 2010 2009
Estimated percentage of bottles and cans equivalent to what 39% 37% 36% 36%
we introduce into the marketplace that was recovered by
our system or through our support of third-party recovery
programs
Number of bottles using PlantBottle (bPET) technology/ Distributed more
packaging globally than 14B PlantBottle
packages in 24
countries since the
beginning of the
program. Distributed
approximately
7B PlantBottle
packages in
calendar year 2012.
Footnotes:
*As measured through TCCCs global quality performance monitoring program.
** Community improvement, arts and culture, youth development, economic empowerment, etc.
*** TCCC and TCCC-owned or -controlled operations.
1
Significant change in data from 2009 to 2012 is primarily due to the impact of our acquisition of Coca-Cola Enterprises Inc.s North
American business.
2
As of mid-2013, there are 4 females out of 17 members on the Board of Directors.
3
As of mid-2013, there are 5 ethnically diverse members out of 17 on the Board of Directors.
The Coca-Cola Company GRI Report > Intro > Me/We/World Performance Highlights 14
intro
me
we
world
reporting
index
me
Click to see Canada and the European Food Safety Select, both mid-calorie beverages
sweetened with a blend of stevia and
Authority, have said that the caramel we
Coca-Colas use is safe, and that 4-MEI in caramel sugar that we began test-marketing in
aspartame is not a health concern. Caramel several U.S. cities in 2012; and Sprite
sweetened with stevia, made available
infographic. color meeting global specifications is
in the United Kingdom in the spring of
permitted for use in every country where
2013. We also use stevia alone or in
we sell our products.
Biotechnology combination with other sweeteners in
In early 2012, under the right-to-know vitaminwater zero, Honest Fizz and
We use only those ingredients that have
law known as Proposition 65, the state Honest Zero beverages in the United
been evaluated for safety based on
of California began requiring warning States; Minute Maid juices in Europe;
evidence-based science and that have
labels for some products containing and Del Valle juices in Latin America.
been approved for use by local health
4-MEI above an extremely low level.
and safety regulators. In the second quarter of 2013, we joined
It is important to note that the state our partner PureCircle in seeking both
Numerous health organizations, continues to allow all of these products a patent and the U.S. Food and Drug
including the World Health Organization, to be sold, including the ones that Administrations Generally Recognized
the United Nations Food and Agriculture require the Proposition 65 warning. As Safe (GRAS) status for Rebaudioside
Organization, the U.S. Food and Drug In other words, they are safe to use M, or Reb-M, a new stevia sweetener
Administration and the U.S. National and to consume. We disagree with the that we believe will allow us to continue
Academy of Sciences, have determined states decision to require a warning to innovate and expand the variety of
that the use of biotechnology is safe. label based on the presence of 4-MEI in our beverages. Additionally, through
While we acknowledge the benefits certain products, as scientific evidence our partnership with Chromocell
that biotechnology can provide to does not support the states position. Corporation, we are working to develop
the environment and to address But we asked our caramel suppliers to flavors that could enhance the sweet
the growing pressure on the global make the necessary manufacturing- taste of sugar, along with other natural
food supply, we also respect local process modifications to ensure that our sweeteners and other safe ingredients
communities preferences in the caramel would be below the level set by that will help us offer great-tasting
sourcing of food and beverage California, so that our products would beverages with fewer calories.
ingredients. not be required to carry a misleading
warning label.
Latvia: National Active Lifestyle Campaign Many of our community projects promoting active, healthy living are funded through
The Coca-Cola Foundation and our foundations worldwide. In 2012, The Coca-Cola
This national public awareness Foundation awarded $15 million to support 135 physical activity and nutrition programs
worldwide. Read more in the Charitable Giving section of this report.
campaign will promote healthier eating
and physical activity and reach 460,000
United States: Troops for Fitness Two of our signature programs are
children and adults.
EPODE International Network and Beat
In 2012, The Coca-Cola Foundation made
Peru: EducAnimando con Salud Program the Street.
a $3 million grant to Chicagos Garfield
The EducAnimando con Salud (Teaching Park Conservatory Alliance. Among
EPODE International Network
and Encouraging with Health) program other programs, the grant will support
the Chicago Park District in hiring U.S. Large-scale, effective prevention of
from Asociacin Benfica PRISMA will
veterans to teach military-style fitness overweight and obesity remains a
benefit 13,000 schoolchildren through
classes. The Troops for Fitness program, pressing public health priority given its
curriculum-based nutrition education and
adverse impact on health and quality of
physical activity programs. in conjunction with the park districts
life, including associated risks with certain
Fun with Food nutrition education
non-communicable diseases (e.g.,
Serbia: Find the Right Measure curriculum, will be available in more than
diabetes, cardiovascular diseases and
Were helping the International Forum 60 Chicago-based community facilities.
cancer).
of Medical Students Association fund These efforts will reach 125,000 residents
annually by 2016, making the park district In view of current estimates suggesting
a national anti-obesity campaign for
the leading provider of affordable health the majority of the worlds adults will
Serbian communities.
programs in the city. be overweight or obese by 2030, it is
important that multi-sectorial efforts
United States: Get the Ball Rolling
United States: San Francisco Parks to reverse this trend be identified and
In May 2013, Coca-Cola North America Alliance Mobile Recreation Program applied. The Ensemble Prvenons
Group launched a campaign to inspire lObsit Des Enfants (EPODE, Together
three million people to be physically Our support is enabling the Parks
Lets Prevent Childhood Obesity) is a
active over the summer. The effort Alliance to expose 1,600 youths, ages 5
large-scale, coordinated, capacity-
included the distribution of thousands to 17, to outdoor recreation opportunities building network approach for
of Coca-Cola soccer balls, giveaways they may not otherwise experience, communities to implement effective and
of Shineactivity trackers by Misfit, including biking, skateboarding, rock sustainable strategies to address this
Coca-Cola Happiness Trucks at events climbing, disc golf and water sports. challenge. EPODE comprises four critical
across the country and encouraging components: political commitment, public
Signature programs
families to be active on behalf of and private partnerships, community-
their favorite national, state and local Signature programs are physical activity/ based actions and evaluation. The multi-
parks through the America Is Your lifestyle programs intended to be stakeholder approach promoted through
Parkcampaign. expanded globally. They are designed the EPODE methodology has already
to operate through collaboration among shown encouraging results in preventing
business, government and civil society. childhood obesity in France and Belgium.
This methodology has now been program for schools developed in 2011 and Reading in the UKparticipated.
implemented in nearly 20 countries by Intelligent Health that is designed The program helped increase the
across three continents, involving more to help communities get their children percentage of children walking to school
than 20 million people. As a founding moving more. The program encourages from 63 percent to 83 percent. Half
partner of the EPODE International children to walk to school and track their of the students said that the program
Network (EIN) since its creation in 2011, walks using RFIC cards and Beat Box encouraged them to walk more. The
The Coca-Cola Company is proud to readers located on lampposts around the program also improved socialization
help support the spread of EINs global school. By touching their card to the Beat among the students, with over 90 percent
mission to reduce the prevalence of Box, students get points for walking and of the children reporting that walking let
childhood obesity and its associated assist their school and city in winning the them spend more time with their friends
health risks. Visit EIN for more global competition. Beat the Street has and one-third claiming to have made
information. discovered that charitable contributions new friends by walking to or from school.
and prizes for the school are powerful
In 2013, schools from several cities,
Beat The Street incentives for the students and increase
including Shanghai, Bangkok, London,
It is well known that physical activity participation, so the students help
New York, Vancouver, Liverpool,
is important for overall health. A less improve their community as well as
Southampton, Bracknell and Reading, will
well-known benefit of physical activity, their health.
participate in the program. Read more
documented by recent research, is that Coca-Cola provided seed funding in about Beat the Street.
physical activity can also have a positive 2011 for the programs development and
impact on academic performance. during 2012, The Coca-Cola Company Partnering across industry
These findings provide a critical impetus and The Coca-Cola Foundation The International Food & Beverage
for society to do more to help our kids supported the initial global competition, Alliance (IFBA) is a forum of eleven
increase their activity, especially in the in which some 4,000 children from leading national, regional and global
school environment. 13 schoolsincluding schools in food and nonalcoholic beverage
Beat the Street is a global walking Shanghai, Vancouver, and London companies committed to supporting
Responsibly
we
To help make sure we and other world
beverage companies are meeting reporting
standards for marketing to children, index
We recognize the power of
an independent third party conducts
marketing and the importance
audits of our advertising to children
of doing so responsibly. annually. A 2012 analysis by Accenture
As one of our global Media Management (Accenture), Our responsible marketing
guidelines include a global
commitments to help address commissioned by the International
industry policy to not buy
obesity, we have reaffirmed Food & Beverage Alliance (IFBA),
advertising directly targeted at
our long-held policy of not showed a high rate of compliance in
audiences that are more than
our industry generally. The study, which 35% children under 12. This
marketing to children. We are
looked at the practices of our Company applies to TV, radio and print,
committed to not marketing and nine others in a total of seven and, where data is available, to
to children younger than markets around the world, showed the Internet and mobile phones
12 anywhere in the world that industry compliance in print and
because we believe parents online advertising was 100 percent,
and caregivers are in the best maintaining levels measured in 2011
while industry compliance in television
position to make decisions
advertising improved to 98.9 percent
about what children eat and
from 97.6 percent in 2011. The audience
drink. Read more about our threshold used in Accentures study was
Responsible Marketing Policy. more than 50 percent children younger
Under our policy, we do not directly than 12. Consistent with our Company
target children younger than 12 in policy, IFBAs global policy on advertising
our marketing messages, and we do and marketing communications to
not advertise during programming children has been strengthened to
specifically targeted to children. We do cover more television programming: the
not buy advertising directly targeted policy now applies to audiences made
at audiences whose makeup is more up of 35 percent or more of children
than 35 percent children younger than younger than 12. Third-party compliance
12. And our advertising does not show monitoring like Accentures will now
images of children drinking our products measure against the 35 percent
unless the children are shown with a threshold.
parent or caregiver. Our policy applies Our Global School Beverage
A similar study for the
to all of our beverages and to all of Guidelines, developed in
International Council of Beverages
the media outlets we use, including
2010, guide our practices
Associations, which focused on
across the 200+ markets in
television, radio, print and, where data The Coca-Cola Company and which we operate
are available, Internet and mobile PepsiCo Inc., showed 99.1 percent
phones. compliance in television advertising
In 2010, we began implementing our in 2012, compared to 95.5 percent in
Global School Beverage Guidelines. 2011 and 95.7 percent in 2010, and
We recognize and respect the unique 100 percent compliance in print and
learning environment in schools and online advertising, a consistent figure
believe in commercial-free classrooms since 2010. Although we must improve
for children. So we have committed not compliance in television advertising,
to commercially advertise or offer our these studies affirm that our industrys
beverages in primary schools unless self-regulation is effective.
we
Economic Unleashing the entrepreneurial potential enablers: business skills training, loans we
world
of women is one of the surest ways to and financial services and assets, and reporting
Empowerment make our business sustainable, and one
of the most effective and lasting ways
peer networks and mentoring. The
5by20 initiative focuses on women in six
index
we can help families and communities segments of our value chain: producers,
In many parts of the world,
prosper. When we invest in the success suppliers, distributors, retailers, recyclers
opening a bottle of Coca-Cola of women, we invest in our own success and artisans.
means opening the doors to and in the success of communities
In 2012, we expanded and deepened
economic empowerment for around the world.
the 5by20 initiative. By years end, 5by20
women. In the Philippines, programs were operating in Brazil,
Empowering 5 million women
women own or operate entrepreneurs by 2020 China, Costa Rica, Egypt, Haiti, India,
more than 86 percent of the Kenya, Mexico, Nigeria, the Philippines,
small neighborhood stores Goal: Enable the economic South Africa and Thailand. New 5by20
that sell our products. In empowerment of 5 million women programs were under development in
entrepreneurs across our value 10 additional countries as well. Most
Africa, thousands of women
chain by 2020. of the women we have enabled thus
own and operate our Micro
Progress: In progress. As of far are retailers. Three quarters of the
Distribution Centers (MDCs). women enabled are new to our value
December 31, 2012, 5by20
And in developing countries, chain. In all, the 5by20 initiative has
programs had enabled
half of all farmers are women. approximately 300,000 women. enabled approximately 300,000 women
All in all, women make up a since the launch of the program in 2010
significantly high percentage Given the crucial role of women in our
through December 31, 2012.
of key segments of our value systemand the economic barriers too Connecting in new markets
chain. As we move toward many women still facewe have made
We extended 5by20 programs to a
our vision of doubling our womens economic empowerment a
number of new markets in 2012 and
business by 2020, women will priority. Our 5by20 womens initiative
2013. Following is a brief look at three of
launched in 2010 and continues to
be essential contributors to these new markets:
grow and gain momentum. The
our success. 5by20 initiative aims to enable the China. In January 2013, we joined China
Women are not only pillars of our economic empowerment of 5 million Womens Development Foundation in
business but also pillars of their women entrepreneurs in our global announcing the launch of our first 5by20
communities. Women invest a sizable value chain by 2020. In collaboration program in the worlds most populous
portion of the money they earn in the with nongovernmental organizations nation. The 5by20 initiative will help
health and education of their children (NGOs), governments and businesses, provide business skills training
were helping female entrepreneurs
The Coca-Cola Company GRI Report > We > Womens Economic Empowerment 26
intro
me
we
world
reporting
index
for women retailers and other women and other businesses to leverage Nigeria intended to finance female micro-
across our value chain. The program our combined strengths, encourage distributors.
will initially launch in six provinces and innovation and scale up the most
UN Women. In September 2011, we
will eventually expand throughout the effective programs more quickly. Our
embarked on a major global partnership
country, helping an estimated 500,000 recent key partnerships include:
with UN Women that will reach more
women start businesses by 2020.
IFC. In March 2013, we announced a $100 than 40,000 women in South Africa,
Women who complete the program will
million, three-year joint initiative with the Egypt and Brazil by the end of 2015.
be eligible to apply for business start-up
IFC, to provide financing and business We expect that the women we enable
loans.
skills training to small and medium sized through the partnership will expand
Nigeria. The 5by20 initiative has already businesses that are owned or operated their ability to establish and grow their
provided small-scale women retailers by women entrepreneurs across our businesses, increase their earnings and
in Nigeria with business skills training value chain. Work under the initiative create new jobs in their communities.
and retail assets. In partnership with has already begun on a program in
the International Finance Corporation
(IFC), our bottler in Nigeria is working
with Access Bank to provide financing
to women micro-distributors across the
country.
The Coca-Cola Company GRI Report > We > Womens Economic Empowerment 27
We are also helping to improve the intro
livelihoods of mango farmers in the me
Indian state of Andhra Pradesh. To we
world
date, about 300 female farmers have reporting
received training through Project Unnati, index
an initiative that encourages farmers
to adopt drip irrigation and a method
of farming called ultra-high-density
plantation practice, which allows mango
orchards to reach their full fruit-bearing
potential in three to four years rather
than the seven to nine years needed
by conventional farming. The practice
also makes it possible for farmers
to plant as many as 600 trees per
acre, dramatically increasing yields.
Conventional farming methods allow for
about 40 trees per acre. Project Unnati
has the potential to double mango
yields and improve the livelihoods of
Lessons learned Looking ahead: challenges and more than 50,000 farmers.
opportunities
In September 2013, The Corporate
Growing sales and small businesses
Social Responsibility Initiative at Harvard We expect the 5by20 initiative to
with MDCs
Universitys John F. Kennedy School of continue to grow in 2014 and beyond.
As the initiative gains momentum, were Our MDC program has contributed to
Government, together with Business
learning that it takes time to develop the growth of our business and the
Fights Poverty, released a study on the
scalable, sustainable empowerment growth of local economies in Africa
5by20 initiative as part of its series of
programs that are deeply relevant to local and Asia for more than a decade. It
reports on the roles companies can play
women and their communities. So we helped inspire and inform the 5by20
in expanding economic opportunity. In
are taking great care in collaborating with initiative and is one of the key ways
addition to providing a detailed analysis
our partners to develop programs. We we are economically empowering
of several 5by20 programs and the
continue to test programs and to explore entrepreneurs worldwide. MDCs are
initiatives successes and challenges to
how to best localize, optimize and scale product distribution centers managed
date, the study identified three lessons
the most successful of them. We believe by local people in developing countries.
from the 5by20 initiative applicable to
this customized approach is the best way The centers help us do business in hard-
other companies seeking to make their
to ensure lasting empowerment among to-reach communities; in exchange, our
value chains more inclusive:
the women we are engaging. local bottlers offer ongoing coaching
There must be a business case for the
and mentoring to MDC owners.
company, and the business case is Training and support for small-scale
often multidimensional. mango farmers MDCs contribute substantially to our
efforts to economically empower
To have a sustainable model with the To help improve the livelihoods of small- women. In Africa, where 3,400 MDCs
most potential for scale, initiatives scale fruit farmersmany of whom employ more than 19,000 people,
should develop locally and, as noted in are womenwe launched Project more than 800 MDCs are owned and
the report, be in line with local business Nurture and Haiti Hope, two projects managed by women. Since 2009, more
priorities, capabilities and resources. that are already providing a measure than half of new MDCs have been
It is important to be nuanced about of independence and economic owned and operated by women; in
the idea of partnership. There are empowerment for female farmers in Nigeria and Ghana, women own more
many different kinds of partners and Kenya, Uganda and Haiti. By the end than 70 percent of all MDCs.
partnerships, and all can be fit-for- of 2012, nearly 40,000 farmers14,000
purpose, note the studys authors, of whom were womenhad received Our bottlers use of micro distribution
depending on how that purpose aligns training in quality specifications, logistics continues to grow. In countries such
with the incentives and institutional and negotiation of prices. Project as Kenya, Tanzania, Uganda, Ethiopia
capacities of the partners involved. Nurture also provides assistance with and Mozambique, MDCs account for
agronomy and postharvest handling. the majority of sales. In China, our
The Coca-Cola Company GRI Report > We > Womens Economic Empowerment 28
Market Execution Partners model, which women to leadership positions within raise her five young grandchildren on intro
operates on principles similar to those of the Company and to empower women her own. It would have been easy to me
MDCs, has grown significantly over the in business throughout our external give up hope, but Reginas resilience we
world
last three years. We see opportunities value chain. Read more about the and perseverance opened doors where
reporting
to expand the MDC model to other Catalyst Award and learn more about circumstances had closed them. index
developing countries in Asia and Africa. how we are empowering women in our Reginas dear friend and mentor,
Company. Donna Anna, a local community leader,
A leading NGO recognizes our
womens programs recognized Reginas potential and asked
Building a life and a business in Rio
her to lead a project to clean up their
In March 2013, we were honored to Regina Maria Silva Gomes lives community. The streets were littered with
receive the 2013 Catalyst Award in near Morro dos Macacos, one of trash and infested with rodents. It was
recognition of our work to advance the sprawling hillside favelas, or a dirty job, but a job nonetheless. For
and empower women, both in our shantytowns, in Rio de Janeiro, Brazil. Regina, it was an opportunity to support
workplace and across our value In a densely populated community her grandchildren. It also provided a
chain. Catalyst is the leading nonprofit where 90 percent of adults have not way for her to serve her community and,
organization with a mission to expand completed high school and 57 percent in her words, gave her a reason to live.
opportunities for women and business. of households are single-parent homes,
Catalyst recognized both the 5by20 That was four years ago. Today
Reginas life hasnt been easy. Several
initiative and our Global Womens years ago, when the death of her Reginas life has changedand so has
Initiative (GWI), a program led by our husband was tragically followed by the the community around her. Her job
Chairman and CEO, Muhtar Kent. deaths of her two sons, she was left to collecting recyclables led her to two
GWI was created in 2007 to advance programs that are part of
Reginas Story
The Coca-Cola Company GRI Report > We > Womens Economic Empowerment 29
a computer program to track the credit intro
at the local grocery store that residents me
earn from the bottles they bring to her we
world
recycling center. The program also reporting
makes it easier to stay organized and index
track the revenue she generates. Her
business has united the community in
a collectively beneficial cause: keeping
their neighborhood clean and protecting
the environment.
The Coca-Cola Company GRI Report > We > Womens Economic Empowerment 30
Charitable In 2012, 74 percent of the Foundations
funding and 60 percent of all charitable
The Coca-Cola Company became the
founding global partner of EIN. EPODEs
intro
me
which The Coca-Cola Company owns and Human Rights. His Protect, Respect
An essential ingredient in
a majority interest. Many of our larger and Remedy framework for respecting
every one of our products is bottling partners have their own human human rights in a business context,
our profound commitment rights policies. along with the UN Guiding Principles, is
to human rights and For several years, we have undertaken
now among our primary touchstones
workplace rights. Respecting the complex work of ensuring that our
as we develop our own programs and
human and workplace practices.
entire business system and supply
rights is fundamental to our chain align with our policies. We expect According to the UN Guiding Principles,
culture and imperative for our Company, our bottling partners any company implementing respect
and our suppliers to avoid causing or for human rights in a corporate context
a sustainable business. In
contributing to adverse human rights must put three primary components
our Company and across
impacts as a result of business actions into place:
the Coca-Cola system, we and to address such impacts when
A policy commitment to meet the
are working to make sure they occur. Furthermore, our Company,
responsibility to respect human rights
all people are treated with bottling partners and suppliers are also
A due diligence process to identify,
dignity and respect. Our work responsible for preventing or mitigating
adverse human rights impacts directly prevent, mitigate and be accountable
in this area is overseen by the
linked to their operations, products or for human rights abuses
Public Issues and Diversity
services by their business relationships. Processes to enable the remediation
Review Committee of our
To meet these expectations, our of any adverse human rights impacts
Board of Directors. the company causes or to which it
Company, bottling partners and
We consider human and workplace suppliers are adopting processes for contributes
rightsas articulated in the United identifying, preventing and mitigating We are implementing all three of these
Nations Universal Declaration of negative impacts on human rights. components in our Company and are
Human Rights and the International Additionally, all are required to working with our bottling partners and
Labour Organizations Declaration on implement a process for remediation of suppliers to help them implement the
Fundamental Principles and Rights any adverse human rights impacts they UN Guiding Principles as well.
at Workto be inviolable. We take cause or contribute to.
a proactive approach to respecting We continually analyze potential and
Our efforts to promote respect for actual human rights impacts across
these rights in every workplace of
human rights across the Coca-Cola our value chain, from raw materials
The Coca-Cola Company, in our bottling
system and throughout our supply chain to end use. We identify human rights
system, in our supply chain and in the
are being recognized. In 2011, Calvert risks, along with policies and actions for
communities in which we operate.
Investments, Inc., announced that we mitigating them. In addition, we have
The foundation of our approach lies in met its environmental, social and developed five human rightsrelated
four key documents: our Human Rights governance criteria as a result of clear due diligence checklists for managers
Statement; our Workplace Rights Policy; progress in labor and human rights. across our Company. These easy-to-use
our Supplier Guiding Principles; and our For more information, read Calverts two-page checklists cover such topics
Global Mutual Respect Policy, which we analysis of our progress. as migrant labor, child labor, plant siting
introduced in 2012.
and more. They offer clear steps our
Checklists and good practices:
All four documents are consistent implementing the UN Guiding managers can take immediatelynot
with the United Nations (UN) and Principles on Business and only to comply with our policies but also
International Labour Organization (ILO) Human Rights to integrate an ongoing and reflexive
declarations. Together, they describe respect for human and workplace
In 2011, the UN Human Rights Council
our high standards and expectations, rights that is inseparable from our
adopted the UN Guiding Principles on
addressing such subjects as freedom daily operations.
Business and Human Rights (UN Guiding
of association, forced labor, child labor,
Principles), which provide guidance for
The Coca-Cola Company GRI Report > We > Human and Workplace Rights 34
For our bottlers and suppliers, we have from employees in our Company, To help our Company, our bottling intro
identified 26 Good Practices that we down from 426 in 2011. The largest partners, and our direct suppliers me
encourage them to adopt. Like the numbers of complaints were related to achieve compliance with our policies we
world
checklists we use in our own Company, discrimination (which includes retaliation and principles, third-party auditors reporting
these practices enable bottlers and and harassment) and work hours and trained in our standards conduct index
suppliers to move beyond legal wages. We found no instances where regular workplace assessments. We
compliance to the integrated, systematic freedom of association had been conduct annual assessments of new
and sustained respect for human rights denied. In cases where claims are suppliers and suppliers with a history
and workplace rights envisioned in the substantiated, we take corrective action. of noncompliance. For suppliers with
UN Guiding Principles. Depending on the violation, corrective a history of compliance, we conduct
action may take the form of back pay, assessments every three years. More
Our support of the UN Guiding Principles
reassignment of duties and in severe than 15,000 workplace assessments
builds on our work as a participant in
cases, separation from the Company. have been completed since 2003.
the UN Global Compact and member
of the Global Business Initiative on Aligning our system and suppliers In 2009, we set a goal of ensuring that
Human Rights (and its predecessor, the 98 percent of our Company-owned and
Business Leaders Initiative on Human Goal: By 2015, achieve a 98 -managed facilities meet our workplace
Rights). Our work in those partnerships percent compliance level for rights standards by 2015. We met
continues. The Coca-Cola Companys Company-owned and -managed that goal in 2011 and maintained a 98
perspective on implementation of the facilities upholding the standards percent compliance rate once again
UN Guiding Principles on Business and set in our Workplace Rights in 2012.
Human Rights has been featured by the Policy. Also, achieve 90 percent As for our suppliers and bottling
Business and Human Rights Resource compliance with our Supplier partners, we expect them to comply with
Centre, as well. Guiding Principles among the higher standards of international
independent franchise bottling norms and applicable laws with
Investigating rights-related complaints
partners and suppliers. respect to workplace and human
We require all associates of
Progress: As of December 31, 2012: rights principles. We encourage them
The Coca-Cola Company to know our
to adopt our Human Rights Statement
human rights and workplace rights 98 percent of our Company-
and Workplace Rights Policy or
standards and to apply them in their owned facilities had achieved
equivalents; to comply with our Supplier
work. Managers, in particular, receive compliance. We met our goal of
Guiding Principles; and to uphold the
intensive training. We also rely on our 98 percent compliance in 2011.
standards we have set for everyone
associates to speak up immediately 77 percent of our bottling doing business with us. We convey
if they believe our policies have partners and 80 percent of our our expectations and offer compliance
been violated. Associates can report direct suppliers had achieved assistance through our Supplier Guiding
perceived violations confidentially and compliance. Principles program.
without fear of retaliation through
numerous channels, including our
EthicsLinea global Internet and
telephone information and reporting
service for associates, customers,
suppliers and consumers who perceive
violations of our Code of Business
Conduct, our Workplace Rights Policy,
our Global Mutual Respect Policy, our
Human Rights Statement or applicable
laws and regulations. We treat all
inquiries confidentially and investigate
all concerns.
The Coca-Cola Company GRI Report > We > Human and Workplace Rights 35
Addressing human and workplace intro
rights in Myanmar me
we
In 2012, we announced our plans to do world
business in Myanmar for the first time in reporting
more than 60 years. In 2013, we began index
production at two bottling plants in the
countrythe beginning of $200 million
in investments planned over the next five
years that we estimate will create more
than 22,000 job opportunities. Through
our presence, we hope to contribute to
Myanmars economic and social success
in addition to growing our business.
The Coca-Cola Company GRI Report > We > Human and Workplace Rights 36
be taken in the near, medium and long report, which also includes results of with governments, NGOs and other intro
term, including continual development our due diligence on environmental and companies. At the same time, we me
of the plants and distributors capacity technical issues, will be available later collaborate with suppliers, industry we
world
for aligning with our policies and this year on the U.S. State Department groups and local stakeholders to
reporting
guidelines. We will conduct semiannual website. The report will also include an address the issue with farmers. In recent index
follow-up assessments until all areas overview of the significant steps we are years, we have joined collaborative
of noncompliance are corrected and taking to mitigate corruption risk in our efforts in El Salvador that have
annually thereafter until compliance is Myanmar operations, including steps dramatically reduced child labor in
sustained. At that point, the sites will within the supply chain and distribution cane fields. We are also taking action
be placed on our normal assessment of Company products. in Bolivia, the Dominican Republic,
schedule of every one to three years, Honduras, Mexico, the Philippines and
Confronting the hard issues: our
depending on compliance performance. 14 other countries.
sixth annual human rights conference
In addition to remediation work at the Most recently, we collaborated with
In May 2013, we hosted our sixth human
site level, we are partnering with local ILO-IPEC (International Programme
rights conference at our corporate
organizations and collaborating with on the Elimination of Child Labour) to
headquarters in Atlanta, convening
other companies to deliver training design and distribute a training guide
more than 150 leaders from businesses,
on our workplace standards. We discouraging the use of child labor
government and nongovernmental
will sponsor the training, which will among sugar farmers in Mexico while
organizations (NGOs) to discuss the
be delivered by the British Council in encouraging more efficient farming
role of businesses in respecting human
conjunction with the ILO. The trainings practices. We also facilitated ILO-IPECs
rights. The conference was aimed at
will bring together a broad array of access to several farms supplying two of
giving attendees a better understanding
supply chain partners. By working our authorized sugar refineries, enabling
of how to help their companies
with other companies, we hope to ILO-IPEC staff to conduct appropriate
implement the UN Guiding Principles
establish the implementation of human interventions to address child labor.
and mitigate human rights impacts.
and workplace rights safeguards as
The conference addressed a variety of In addition, we collaborated with our
standard industry practice in Myanmar.
difficult issues facing businesses as they bottler in Bolivia to encourage our major
In April 2013, we conducted follow-up implement the UN Guiding Principles sugar supplier to address hazardous
audits of our two Myanmar plants, in their businesses and their supply child labor issues and improve the
which showed that about 24 percent chains. Discussions focused on human overall labor conditions in its sugar
of the identified issues had been trafficking, conflict minerals, doing supply chain. This work was done in
addressed. (Of 33 issues identified, eight business in Myanmar and more. collaboration with Hagamos Equipo.
had been fully addressed. Additional
Helping to eradicate child labor in In 2013, we completed our second
issues also had been addressed,
sugarcane fields round of funding to Save the Children
but the plants have not yet achieved
Honduras to raise community
full compliance in those areas.) We Our Human Rights Statement,
awareness and support the Honduran
recognize that changing some aspects Workplace Rights Policy and Supplier
sugar industrys continued efforts to
of workplace culture in Myanmar will Guiding Principles prohibit the use of
reduce hazardous child labor.
require a great deal of time, persistence child labor. While there is no child labor
and collaboration. We are optimistic in our Company-owned operations, we Preventing human trafficking
and enthusiastic about the positive are aware that child labor persists on
Our Company proactively addresses
contribution we can make to the some of the farms that grow cane for
human trafficking and forced labor
countrys capacity for respecting and our sugar suppliers, driven by poverty
in our Human Rights Statement,
protecting human and workplace rights. and local social norms. Our Company
Workplace Rights Policy and Supplier
does not typically purchase ingredients
As part of the lifting of U.S. sanctions Guiding Principles. These policies are
directly from farms, nor are we owners
against Myanmar for human rights supported by independent assessments
of sugar farms or plantations, but as
violations, and in conjunction with of supplier, bottler and Company-
a major buyer of sugar, we are taking
the authorization of new licenses owned facilities that are conducted by
action and using our influence to help
permitting investment in the country, third parties to verify compliance with
end child labor in sugarcane fields.
the U.S. State Department required our standards that prohibit human
investing companies in Myanmar to Our approach is both global and local. trafficking and slavery in supply chains.
report annually, beginning in 2013, on At the global level, we set corporate
their human rights due diligence. Our policy, convene experts, and engage
The Coca-Cola Company GRI Report > We > Human and Workplace Rights 37
In February 2012, we hosted a These meetings enable us to have frank We also expect them to provide training intro
conference on human trafficking in labor conversations and address and resolve and a safe work environment and to me
sourcing, which was attended by nearly difficult issues across the table through avoid using termination practices that we
world
150 business leaders, human rights serious and practical engagement from circumvent legal obligations. reporting
experts, investors, NGOs, legal experts both sides. We encourage our bottling index
We take a number of steps to ensure
and others. The conference focused on partners to collaborate with labor
responsible engagement of the contract
exploring solutions to eliminate human organizations as well.
and agency workers we employ,
trafficking in labor sourcing. In January
In addition to our work with IUF, we also including the following:
2013 in Atlanta, we sponsored a panel
have ongoing and regular engagement
discussion on human trafficking that was We stand by our commitments
with a wide variety of human rights
moderated by former Atlanta mayor and expectations for the treatment
groups and socially responsible investors.
Shirley Franklin. In May, in conjunction of all workers as described in our
with our human rights conference, we Ensuring ethical engagement of Human Rights Statement, Workplace
hosted a one-day multi-stakeholder contract labor Rights Policy and Supplier Guiding
meeting on human trafficking sponsored Principles. Any allegation of worker
Our Company and bottling partners,
by the Institute for Human Rights and abuseincluding abuse of contract
like many businesses, employ contract
Business and Humanity United to laborersis a very serious issue that
and agency labor. There are many
address two key contributors to human we fully investigate.
legitimate uses of contract labor, and we
trafficking: holding of passports and expect contract workers, through third- We conduct continuous assessments
payment of recruiting fees. party providers, to continue to play an of our operations and of key
We also are a founding member of the important role in our business. Through authorized contract labor suppliers to
Global Business Coalition Against Human enhancements to our Supplier Guiding ensure the responsible treatment of
Trafficking, a group of global corporations Principles assessments, our Company is contract laborers.
that recognize the critical role business holding more contract and agency labor We engage with key stakeholders to
can play in ending human trafficking and suppliers accountable for the ethical understand their perspective regarding
all forms of modern-day slavery. treatment of these workers. Our Supplier potential abuse of contract workers.
Guiding Principles also informed our new The subject of contract and agency
Collaborating with labor Sustainable Agriculture Guiding Principles labor is a standing agenda item for
We respect the rights of workers in to ensure fair labor practices and the our semiannual meetings with the
the Coca-Cola system to join unions respect of human and workplace rights IUF. Through these meetings, we have
without fear of retaliation and to on farms in our supply chain. successfully addressed a number of
engage in collective bargaining without Our commitment to human and concerns regarding contract workers
interference or fear of retaliation. workplace rights, as well as our in India, Pakistan and the Philippines.
More than 30 percent of workers in commitment to operating a sustainable We provide our largest bottling
the Coca-Cola system are represented business, compels us to respect the partners with contract labor risk-
by trade unions. Of those, more than rights of all workers, including those not mitigation checklists and other
70 percent are affiliated with the directly employed by our Company or tools to help them manage contract
International Union of Food, Agricultural, bottling partners. So, we are working labor appropriately.
Hotel, Restaurant, Catering, Tobacco with our business units and our bottling
and Allied Workers Associations (IUF), partners to develop a proactive, holistic In 2012, we developed a contract labor
one of our business systems most approach to managing contract gap analysis tool and a contract
important stakeholders. labor that protects workers and our labor human rights due diligence
Maintaining a productive relationship Company by addressing critical issues checklist for our Company and our
with trade unions enables us to at each phase of a contract workers bottlers. The checklist enables a quick
collaborate with them on key issues engagement with usfrom our initial self-assessment. The gap analysis
affecting our Companys success. It also decision to use contract labor through tool enables bottling partners and
enables us to solve problems positively the end of the relationship with labor business units to conduct a deeper
and constructively and manage risk. suppliers or specific workers. We expect assessment of their current contract
our personnel and our bottling partners labor practices compared to generally
Twice each year, we meet with IUF
to understand the risks associated accepted good practices and to
delegates from around the world at our
with contract labor and to carefully quickly see their potential risk. Both
Atlanta headquarters to discuss labor
manage the labor agencies engaged. the tool and the checklist are part of
and workplace issues in our system.
The Coca-Cola Company GRI Report > We > Human and Workplace Rights 38
our proactive, holistic approach to and labor standards, health and safety, with AIM-PROGRESS has advanced our intro
addressing each phase of a contract environmental compliance and business mutual audit recognition to 16 percent of me
workers engagement with us, from integrity. Leaders from participating the suppliers we audit. we
world
our initial decision to use contract labor companies provide perspective on reporting
Building capabilities for respecting
through the end of our relationship with why responsible sourcing is important index
human and workplace rights
a contract worker. to customers, stakeholders and
sustainable businesses. Over the last To help increase human and workplace
Collaborating to increase rightsrelated capabilities among our
two years the sessions have reached
sustainable sourcing
approximately 2,000 suppliers and employees, our Company has organized
We are a leading member of AIM- 4,000 people. a series of development sessions and
PROGRESS, a forum of 37 fast-moving training programs. More than 20 of these
Member companies recognize supplier
consumer goods manufacturers and training resources are available online via
audits completed on behalf of another
suppliers working together to promote Coca-Cola University. Training programs
company through a framework called
responsible sourcing practices. vAIM- include Workplace Rights Policy and
mutual recognition. Recognizing
PROGRESS conducts in-person and Human Rights Statement Manager
audits conducted on behalf of another
virtual supplier training sessions Training; Corporate Responsibility to
company reduces audit fatigue, saves
around the world as part of the Respect Human Rights; Business Case
time and lowers costs on the part of
organizations joint training initiative. for Human Rights; Workplace Rights
suppliers and shifts the focus from
Training covers the four major pillars Policy Employee Familiarization; and
auditing to performance. Our work
of responsible sourcing: human rights many others.
The Coca-Cola Company GRI Report > We > Human and Workplace Rights 39
Making the Coca-Cola system a great Best Places to Work in Spain from intro
place to work Actualidad Econmica me
we
Inside every bottle of Coca-Cola is the 50 Most Desired Companies in Turkey world
passion, hard work and ingenuity of from Bloomberg Businessweek reporting
some 700,000 people around the world Asias Best Employer Brand Award index
and across our systemthe people who from Employer Branding Institute
make, market and deliver our products.
One of our 2020 Vision goals is to be a Continuing our commitment to
great place to work. And we believe that workplace safety
work should be a place of exploration, Every worker has a fundamental right
creativity and professional growtha to a safe and healthy workplace. Our
place where people are inspired and Workplace Rights Policy requires that
motivated to achieve extraordinary we take responsibility for maintaining
results. We want our people to take a productive workplace in every part of
pride in their work as they refresh the our Company by minimizing the risk of
Implementing our Global Mutual
world, inspire moments of optimism accidents, injury and exposure to health
Respect Policy
and happiness, create value and make hazards for all of our associates and
In December 2012, on Human Rights a difference. contractors. Were working to help our
Day (December 10), we introduced our bottling partners minimize such risks for
Global Mutual Respect Policy. The policy Around the world, a best place their employees and contract workers
focuses on how the Company expects to work
as well.
employees to treat each other and For many years, our Company has
The Coca-Cola Operating Requirements
everyone they interact with in their work been named to numerous employer
(KORE) define the policies, standards
on behalf of the Company. The policy of choice listsa strong endorsement
and requirements for managing safety,
specifically addresses: of our workplace culture and policies,
the environment and quality throughout
and one component we use to track our
Valuing diversity and inclusion our operations. KORE also requires that
progress toward our people goals. Such
Creating an environment free from our manufacturing and distribution
awards, which take employee opinion
discrimination and harassment facilities implement BS OHSAS 18001
into account, are also a great asset in our
(British Standard Occupational Health
Reporting potential discrimination, recruiting. In 2012 and 2013, we earned
and Safety Assessment Series 18001, a
harassment or any other type of placement on 20 employer of choice lists,
framework for an effective occupational
disrespectful or excessive behavior including (see map on page 39):
health and safety management
Ensuring that there is no reprisal or Worlds 25 Best Multinational system) or an equivalent internationally
retaliation of any kind as a result Workplaces 2013 from Great Place to recognized safety management system.
of reporting or participating in any Work Institute
To guide us in achieving a safe work
investigation Best Workplaces in Argentina, Brazil, environment for our associates, KORE
Chile, Denmark, France, Nigeria, Peru, defines a rigorous set of operational
Our Global Mutual Respect Policy
Spain and the United Kingdom from controls to manage known risks.
augments our Workplace Rights Policy
Great Place to Work Institute The controls generally align with top
by making our already firm stance
against discrimination, intimidation Regional Best Workplaces in Europe global requirements and consensus
and harassment even more explicit. and Latin America from Great Place to standards. In addition, we engage
It also provides a single, consistent Work Institute recognized external audit firms to
policy on these topics covering all Best Employers Middle East (Middle assess the compliance of each of
Company employees worldwide. As East North Africa Business Unit and our manufacturing operations with
with our Workplace Rights Policy, anyone CPS Egypt) from Aon Hewitt applicable laws and regulations and
perceiving a violation of our Global our Company occupational safety and
Best Companies to Work For in India
Mutual Respect Policy can report their health requirements.
from Business Today
concerns to their manager, to a Human We provide substantial safety training
Sper Empresas in Mexico from
Resources or Employee Relations to our associates using the training
Expansin magazine
representative, to Company legal requirements defined in KORE as a
counsel or to our EthicsLine. Top Employers, South Africa from global baseline. Training covers new-
CRF Institute hire induction and periodic refresher
training for all associates and other
workers conducting work on our behalf.
The Coca-Cola Company GRI Report > We > Human and Workplace Rights 40
In 2012 and 2013, we launched intro
or enhanced several platforms to me
increase safety capabilities across our we
world
system, including:
reporting
A Safety and Environment Successful index
Solutions portal, which provides
a common online location where
safety leaders can create and share
successful safety practices from across
the system.
A monthly online training series
geared especially toward safety
and environmental professionals
and available to all Coca-Cola
system associates.
Our safety record in 2012 Local initiatives led by our bottlers and
Chain Council, ensuring integration
and alignment with operations at a business units.
Despite improvements in 10 of the 17
countries where we have Company- higher level than ever before. The Ongoing focus on
owned bottling facilities, our overall Global Safety Council includes senior
route-to-market safety
lost-time incident rate increased safety leaders from within our Company
Improving safety in our manufacturing
5 percent between 2011 and 2012from and from our bottling partners and
facilities is just part of our work. A
2.2 to 2.3. This increase was driven works to support our system vision
significant portion of the risks to our
primarily by improved reporting of on- of creating and maintaining a zero-
employees and contractors can be
site contractors and ancillary operations incident culture. The Global Safety
found outside the walls of our plants
in Europe. Council is working to develop the safety
in distribution centers, on the road
capabilities of our leadership, ensure
In addition, we regret to report the and when delivering our products to
robust safety-management processes,
deaths of five Company associates our customers. Further improvement
align and enhance our metrics
and 10 contractors in 2012. Vehicle- in these areas will take time, but we
systems and advance behavior-based
related incidents in India, China and the took some significant steps in 2012 and
safety programs.
Philippines accounted for all but two of 2013, including:
those deaths. The remaining two deaths We also improved results reviews at the
Designating a dedicated corporate
were due to falls from heightone Operating Committee level and above,
Route-to-Market Safety and
in the United States and one in India. ensuring the necessary leadership focus
Environment Principal to engage our
We continue to educate workers on on safety improvement.
system in creating and implementing
fleet safety, contractor safety and fall
our improvement strategy.
protection. We also have work under
way to further enhance our response to Increasing system resources, including
the addition of a new fleet safety
serious safety incidents.
manager for our Company-owned
Working to improve safety systemwide bottler in India. Focus on India is a
priority based both on the number of
In 2012 and 2013, we took a number
safety incidents in that country as well
of steps to improve safety in our
as the high reliance on contractors for
Company and across our system. The
distribution and route sales there.
senior leaders of our three operating
businessesCoca-Cola Americas, Beginning implementation of fleet
Coca-Cola International and Bottling safety workshops to engage bottling
Investments Groupdesignated partners in assessing their operations
themselves as senior executive and creating action plans to address
sponsors for safety and health and any gaps.
will engage our system leadership Maintaining our presence on the
in efforts to raise standards and board of directors of the Network of
performance on safety systemwide. Employers for Traffic Safety.
Also, we incorporated our Global
Coca-Cola Ieceks 12 Golden Health and
Safety Council within our Global Supply Safety Rules campaign.
The Coca-Cola Company GRI Report > We > Human and Workplace Rights 41
In addition, our bottlers and business As diverse and inclusive as our brands Increased external recruitment of intro
units led local initiatives. One example women for leadership positions from me
Diversity is one of our seven core values.
of such an initiative is Coca-Cola Iberias 13 percent in 2007 to 40 percent in we
It is also imperative if our business is world
comprehensive safety program, which to continue to thrive in a multicultural 2012.
reporting
was launched in 2013 and intended to world. Advanced the percentage of women index
reduce accidents not only in its own fleet in key leadership programs from
We work hard to ensure an inclusive and
but also among distributors and third 21 percent in 2007 to 44 percent in
fair work environment. Our workplace
parties distributing Coca-Cola products 2012.
diversity strategy includes programs
in Spain and Portugal.
that attract, retain and develop diverse Expanded Womens Linc, our
Greater adoption of behavior-based talent; provide support systems for Companys affinity group for women,
safety programs groups with diverse backgrounds; and to ten business units globally, with
Like many companies, we are educate all associates through regular further expansion planned for 2013
expanding our focus on behavior-based diversity training. For more information, and 2014. Prior to this expansion,
safety in order to continually increase see our Global Diversity Strategic Womens Linc was mainly active in the
the level of employee engagement Framework. United States.
in the safety improvement process. In 2012 and 2013, we continued to move Empowered approximately 300,000
Organizations throughout our system toward our vision of a more diverse female entrepreneurs across our value
have the flexibility to evaluate and and inclusive Company and system. chain through the 5by20 initiative.
implement locally relevant programs, Following are some highlights of our Contributed more than $7 million
and early results are encouraging. As progress. and immeasurable human hours to
an example, since implementing its organizations around the world that
Our Global Womens Initiative wins
behavior-based program in 2010, our serve women.
Catalyst Award
French concentrate production facility,
Coca-Cola Midi S.A.S., has reduced its We were honored to receive the 2013 Additional diversity-related recognition
lost-time incident rate by 78 percent, Catalyst Award for the achievements
In addition to the Catalyst Award, we
its medical treatment cases rate by 83 related to our Global Womens Initiative
were honored to receive the following
percent and its lost-time incident severity (GWI), a program led by our Chairman
recognition during our 20122013
rate by 93 percent. and CEO, Muhtar Kent.
reporting period for our efforts to build a
Catalyst is a leading nonprofit diverse and inclusive Company:
Looking ahead: raising the bar organization with a mission to expand
On the DiversityInc Top 50 Companies
Our work to improve safety opportunities to women and business.
for Diversity list for the 11th straight
systemwide will accelerate in 2014. The Catalyst Award annually honors
year.
The improvements we are preparing to innovative organizational initiatives with
A perfect score on the Human Rights
implement include: proven, measurable results that address
Campaign Corporate Equality Index for
Improvement of safety audits. We will the recruitment, development and
the seventh straight year.
create an always audit-ready culture advancement of women.
One of the Black Enterprise Magazine
by conducting only unannounced Created in 2007, GWI is a broad
Best Companies for Diversity for the
safety audits. Frequency of audits will program that develops female
ninth straight year.
vary by facility based on risk. We will leaders inside the Coca-Cola system,
also shift from contracted auditors to economically empowers women A score of 90 on the Hispanic
an in-house auditing team. entrepreneurs in the marketplace Association on Corporate
through our 5by20 initiative and Responsibilitys Corporate Inclusion
Enhanced capability and development
supports community organizations Indexan increase of five points from
systems for Quality, Safety and
serving women through philanthropic 2011. Only one company received a
Environment personnel. We will
outreach. higher score.
implement more robust methods
of ensuring our talent pipeline is in Through GWI, we have: The Hispanic Federations Corporate
place and will improve our capability Increased the percentage of women Leadership Award, given to companies
assessment tools. at leadership levels in our Company showing outstanding commitment
Continued focus on fleet safety and from 23 percent in 2008 to just over 30 to the Hispanic community by
other priority areas. We will create percent at the end of 2012. supporting causes important to that
focused networks to more effectively community. This was the first time a
Improved the number of women on
tap the expertise of existing safety our Companys immediate leadership major corporation in the nonalcoholic
resources throughout our Company pipeline from 28 percent in 2008 to beverage industry received the top
and across our system. just over 34 percent at the end of 2012. award.
The Coca-Cola Company GRI Report > We > Human and Workplace Rights 42
Launching our Multicultural Leadership Progress on diversity at Coca-Cola intro
Council Refreshments me
we
In late 2012, we announced the In 2010, our Company acquired the world
establishment of our Multicultural North American business of Coca-Cola reporting
Leadership Council, a panel of U.S.- Enterprises Inc. and formed Coca-Cola index
based employees working together Refreshments USA, Inc. (CCR), as a
to accelerate leadership opportunities wholly owned subsidiary. Since then, we
within our Company for multicultural have helped CCR implement programs
associates. While we have long for ensuring the same leadership in
focused on the hiring, development diversity, inclusion and fairness that have
and advancement of multicultural characterized our Company for more
associates, our Multicultural Leadership than a decade. Among other measures,
Council will bring additional momentum we helped CCR establish eight new
and employee insight to those efforts. Diversity and Inclusion Councils, which
help drive diversity policy. CCR continues
Gold partnership with the Human
to further embed diversity and inclusion
Rights Campaign
in its human resources processes.
In 2012, we also became a gold-level
In 2012, CCR completed implementation
partner of the Human Rights Campaign
of many of the same workplace fairness
(HRC), the largest advocacy organization
monitoring and reporting processes that
for lesbian, gay, bisexual and
our Company has used for more than
transgender (LGBT) people in the United
a decade, including fairness studies
States. As an HRC partner, we sponsor
of performance management, annual
the organization and collaborate with
incentive awards and the granting
it on initiatives to establish equality for
of stock options and performance
LGBT people in the Coca-Cola system
share units. In addition, CCR provided
and elsewhere.
workplace fairness and inclusiveness
training to all of its 8,000 people
managers and established a three-year
roadmap for diversity and inclusion.
The Coca-Cola Company GRI Report > We > Human and Workplace Rights 43
Access intro
me
to Critical
we
world
reporting
Medicines index
The Coca-Cola Company GRI Report > We > Access to Critical Medicines 44
Our partnership with (RED) intro
me
On World AIDS Day in 2011 (December 1), we
our Company announced a multi-year world
partnership with (RED) to help raise reporting
index
awareness and money for the Global
Fund with the aim of virtually eliminating
mother-to-child HIV transmission by
2015. Our partnership with (RED) will
complement our collaboration with the
Global Fund on Project Last Mile.
The Coca-Cola Company GRI Report > We > Access to Critical Medicines 45
Disaster intro
me
Relief &
we
world
reporting
Strengthening index
Communities
with the
Red Cross
Red Crescent
Inside our global Coca-Cola
system are hundreds of local
businesses with deep roots in
their communities. Our local
presence gives us a unique
capacity to lend a hand when
disaster strikes by delivering
hydration and supplies in
the first hours and days. In
times of crisis, we provide
financial support, beverages,
logistical support and the time
and effort of our employees.
We are also often involved
in long-term reconstruction
projects, helping to rebuild
communities and markets
through our business
engagement through the humanitarian million liters) of clean water available
presence, as well as through
values and activities of the IFRC. to communities in Burundi, Kenya,
philanthropic giving. Lesotho, Mozambique, South Sudan
In addition to responding to disasters
The Coca-Cola Company and its bottling and Uganda.
together, we have worked with the
partners have worked regularly with
Red Cross Red Crescent to strengthen The Coca-Cola Foundation provided
Red Cross and Red Crescent Societies
communities in the following ways: a grant in November 2012 to support
around the world since 1917 and have
a partnership between Coca-Cola
collaborated on projects in more than In 2012, we conducted joint campaigns
France and the French Red Cross to
70 countries in just the last decade. In with the Red Cross in Denmark,
promote humanitarian commitment
January 2011, we announced a global Finland and Norway that involved
among young people. The partnership
partnership with the International consumers in providing clean drinking
includes two main programs: the Red
Federation of Red Cross and Red water to communities in Africa.
Touch program, which uses a web
Crescent Societies (IFRC) to expand For every bottle of Company water
platform to encourage young people
our collaboration. The aim of our brands sold, almost 1 gallon (3 liters)
to share social innovation ideas, and
partnership is to employ the capabilities of clean drinking water was provided
Valeurs Humanitaires, which aims to
and expertise of our Coca-Cola system through Red Cross water access and
raise awareness of humanitarian and
to maximize the speed and effectiveness sanitation projects. To date, these
citizenship values among secondary
of the societies disaster response, campaigns have made an additional
school students.
while working together to build public estimated 117 million gallons (450
The Coca-Cola Company GRI Report > We > Disaster Relief & Strengthening Communities with the IFRC 46
Lending a hand around the world In September 2012, Coca-Cola intro
Pakistan collaborated with Provincial me
From Superstorm Sandy in the United
Disaster Management Authority to we
States and the Caribbean to flooding in world
Pakistan to dangerously cold weather provide immediate flood-relief goods reporting
in the Ukraine, we were part of relief to the flood-affected people of Punjab. index
efforts in many countries in 2012 and Our Coca-Cola system provided
2013. Here are some of the ways we ration packages for approximately
helped: 2,500 people, mineral water for
an estimated 15,000 people and
In February 2012, our system
Minute-Maid high nutrition juices
committed financial support to relief
for approximately 12,000 people. The
efforts in the Ukraine related to severe
ration packages consisted of cooked
cold weather. Emergency measures
and dry food items, rice, lentils and oil.
were introduced as temperatures
plunged to minus 22F (minus 30C), In October 2012, Superstorm Sandy
power supplies failed, and schools affected most of the East Coast of the
and businesses closed. Additionally, United States and was responsible for
Coca-Cola Beverages Ukraine nearly 200 deaths in the United States
arranged deliveries of more than 1,040 and the Caribbean. We responded
gallons (4,000 liters) of drinking water by pledging financial support
and juices to rescue sites and medical from The Coca-Cola Foundation to
and social services centers. benefit multiple organizations. The
Coca-Cola system also donated more
Following a wave of earthquakes
than 26,000 cases of beverages
that killed 25 people and injured 400
and employees worked hundreds
more in Italys Emilia region in June
of volunteer hours. Additionally, our
2012, our system supported recovery
employees organized drives to collect
efforts by delivering beverages to
and donate food, clothing and other
emergency officials caring for more
necessary items for communities in
than 14,000 people who were forced
need.
into temporary shelters. To date, our
Coca-Cola system has donated more
than 13,000 gallons (50,000 liters)
of water, in addition to supplying
ongoing requests for Coca-Cola,
Fanta and Nestea beverages.
In July 2012, we committed financial
support for relief efforts during the
most devastating wildfires in Colorado
history. The fires burned more than
340 homes, forced evacuation of
35,000 people and consumed 16,750
acres (6,781 hectares). The Coca-Cola
system provided more than 1,500
cases of beverages for relief efforts.
The Coca-Cola Company GRI Report > We > Disaster Relief & Strengthening Communities with the IFRC 47
intro
me
we
world
reporting
index
world
Stewardship
we
Though we share concern about water world
sources and increasing water stress in reporting
many parts of the world, we believe the index
Inside every bottle of
world contains enough water to meet
Coca-Cola is the story of $260MM invested in community
everyones needsbut only if everyone
a company that understands works together to better manage water water projects to date with
the priceless value of resources. As a consumer of water our partners
water, respects it as the and as a company with a presence
most precious of shared that is both global and local, we have
global resources and works a particular obligationand a unique
opportunityto be a responsible
vigorously to conserve water
steward of water.
worldwide. We cant imagine
treating water any other way. Collaborating to replenish the
water we use
Clean, accessible water is essential to
the health of communities. It is critical Goal: By 2020, safely return ~52% (81.1B liters)* of the water
to ecosystems and indispensable for to communities and nature an used in our finished beverages
economic prosperity. And it is essential amount of water equal to what we has been replenished to date
for our business. Water is the main use in our finished beverages and
ingredient in our beverages, central their production.
to our manufacturing process and
necessary for growing the agricultural Progress: In progress. We estimate
products we use as ingredients. we have balanced 52 percent*
(81.1 billion liters) of the water used
We have a particular interest in in our finished beverages (based
protecting the water sources that sustain on 2012 production volume) and
communities because the communities returned approximately 160 billion
that host our bottling plants are also 468 community water projects
liters through treated wastewater.
our consumer base; we sell our under way or completed in
products where we make them. If those
100+ countries
Between 2005 and the end of 2012, we
communities stay strong, our business balanced an estimated 52 percent of the
will stay strong; if the watersheds we water used in our finished beverages
share with them are conserved, those based on 2012 production volume, for
communities, and our business, can an estimated total of 81.1 billion liters of
thrive. So, in addition to the ethical and water replenished to communities and
ecological imperatives that drive our nature.*
water stewardship, we also have a We are working toward water balance
vested business interest in conserving through diverse, locally-focused
and improving local water sources. community water projects that 1.82MM people have benefited
Our global system is working to often grow out of the source water from our water access and
replenish, or balance, the water used in vulnerability assessments (SVAs) sanitation projects globally
our finished beveragesan estimated conducted by our bottling plants.
52 percent so far, with an ultimate goal The projects we engage in typically have
of being water-neutral by 2020.* Our at least one of four objectives:
system is becoming more efficient in its To improve access to water and
water use by reducing the amount used sanitation
per liter of product, even as production To protect watersheds
volumes increase. And Coca-Cola
To provide water for productive use
bottling plants around the world are
recycling wastewater, treating it to To educate and raise awareness
stringent standards and returning it to about water issues, including
engagement on water policy.
nature at a level that supports aquatic
The Coca-Cola Company GRI Report > World > Sustainable Packaging 59
Were working toward recovery market and enable us to better set recycled bottles while educating the intro
of 75 percent of all bottles and targets for improved recovery rates. We public on the importance of supporting me
cans in these markets: are working to have the RTM rolled out environmental sustainability. we
world
Australia Japan in all markets by the end of 2013. reporting
Keep America Beautiful. We helped
Austria Latvia Moving all of our developed markets found the nonprofit organization index
Belgium Lithuania toward a 75 percent recovery rate Keep America Beautiful 60 years
Bulgaria Luxembourg will require an enormous effort from ago, and our support continues.
Canada Malta everyone: businesses, governments, A grant from The Coca-Cola Foundation
Cyprus Netherlands nongovernmental organizations (NGOs) to Keep America Beautiful allowed
Czech Republic New Zealand and, of course, consumers. We intend 25,000 single-stream curbside
Denmark Northern Ireland to provide leadership that helps bring all recycling carts to be donated to
Estonia Norway sectors of society together to advance the city of Chicago. The grant was
Finland Portugal progress. We know a 75 percent matched by a commitment from
France Slovakia recovery rate is attainable in developed The Coca-Cola Company to provide an
Germany Slovenia markets, based on markets like Japan additional 25,000 carts over the next
Great Britain South Korea and Belgium that have already achieved five years. The carts will be part of the
Greece Spain or exceeded it. citys overall deployment to 600,000
Hungary Sweden households, which is expected to
As we progress toward our new 2020
Iceland Switzerland
goal, we are as committed as ever to significantly raise recycling rates in the
Ireland Taiwan
achieving our original goal of recovering Windy City.
Italy United States
bottles and cans equivalent to 50 Project Recover. Project Recover,
percent of those that we introduce into an initiative supported by
We will work with multiple recovery the marketplace annually by 2015. The Coca-Cola Company that involves
channels, including municipal recycling
Supporting community-based local government and nonprofit
programs, industry recovery efforts and
programs worldwide organizations in Thailand, helps create
our own direct recovery initiatives. To
cooperative communities centered on
meet our new goal, we will work in 36
Goal: By 2015, recover 50 percent the recovery and recycling of beverage
developed markets to increase recovery
of the equivalent bottles and cans packages. The project provides job
and recycling rates. We are also working
used annually. opportunities for members of the local
with other companies and with local
community, as they are able to collect
organizations worldwide to identify Progress: In progress. We estimate
recyclable materials and turn them in to
and compile independently verified that 39 percent of the equivalent
the cooperative for payment.
recovery and recycling data so that we bottles and cans we send to
can establish authoritative baseline market are recovered. Reimagine Beverage Containers.
information on current recovery rates. Coca-Cola Recycling, a part of our
We intend to help improve recovery To promote recycling and increase Companys North America Group, is
rates in developing markets as well. recovery rates, the Coca-Cola working with Envipco to pilot Reimagine
We are working to first establish system also supports numerous litter Beverage Containers recycling centers,
solid baseline information, a more prevention programs and community which provide interactive collection kiosks
challenging task in developing markets, organizations, including through to encourage recycling. More than 13
before setting a global goal. We will set The Coca-Cola Foundation. Following million containers have been recycled
that goal by 2015. are some of the programs and since the Reimagine pilot program
organizations we support: launched in the Dallas-Fort Worth area in
In select markets in Latin America, the
late 2010. On average, each week more
Asia Pacific region, Eurasia and Africa, Happy Recycling Machine.
than 1,500 consumers bring their cans
we are piloting our new Recovery Coca-Cola Singapore brought together
and PET plastic bottles to the recycling
Tracking Methodology, or RTM. Our RTM government, civil society and a very
center, and more than 1 million cans and
involves locating credible sources of special vending machine to help
bottles are recycled each month. Read
recovery data in each market and then increase recycling rates across the
more about our support of community
assigning one of three quality levels country. When consumers placed their
recycling programs around the world
to each data set. We expect our new empty plastic beverage bottles in the
in the Charitable Giving section of
methodology to substantially improve machine, they received an award for
this report.
data validation, increase our baseline being environmentally responsible.
understanding of recycling in each The campaign collected 51,827
The Coca-Cola Company GRI Report > World > Sustainable Packaging 60
Inspiring more consumers to recycle more. Watch a video about Happiness We work with a number of intro
Recycled. organizations, including Ocean me
Millions of consumers worldwide have we
Conservancy, to better understand
adopted the recycling habit. Still, many London 2012 Olympic Games. As a world
the causes of marine debris. Together, reporting
of our plastic bottles and one-third Worldwide Partner of the Olympic
we are gathering science-based index
of our cans are not recycled. To help Movement and the longest continuous
information and engaging other
increase recycling rates, we are working sponsor of the Games, we wanted to
companies in developing sustainable
to invent creative ways to engage with help make the London 2012 Olympic
solutions.
consumers. Following are just some of Games the most sustainable Games
our efforts from 2012 and 2013. of modern times. As part of that effort, In 2011, working with Ocean
we helped implement a zero waste Conservancy, we helped launch the
EKOCYCLE. In July 2012, we launched the
infrastructure, including waste and Trash Free Seas Alliance, a group of
EKOCYCLE program, a collaboration
recycling bins designed and positioned diverse businesses, NGOs, scientific
with musical artist and producer
to maximize recovery rates. We also institutions and community groups that
will.i.am and other consumer brands.
reached beyond the Olympic venues to share the common goal of eliminating
EKOCYCLE is a stand-alone brand
place 260 new recycling bins around ocean trash. By bringing these groups
initiative dedicated to helping encourage
London. The bins on Oxford Street together, we hope to speed restoration
recycling and sustainability among
alone now collect over 1 metric ton of of the worlds seas. In 2013, we worked
consumers through the marketing of
recyclable waste each day. with the Trash Free Seas Alliance to
lifestyle products made in part from
host knowledge-sharing sessions
recycled material. In addition, our bottler Coca-Cola
that highlighted the threat of marine
Enterprises collaborated with waste
The EKOCYCLE initiative aims to educate debris, including a presentation from
reprocessor eCO Plastics to fast-track
consumers about everyday recycling Conservation International on the Ocean
plans for a major new bottle-to-bottle
choices and empower their decisions to Health Index.
recycling facility in Lincolnshire, England.
purchase products made in part from
This 15 million investment more than We have also partnered with Ocean
recycled products. EKOCYCLE educates
doubled the amount of bottle-grade Conservancy for the past 18 years
consumers about waste that can be
recycled plastic (rPET) available in Great as a sponsor of the International
repurposed into recycled content for
Britain and enabled us to commit to Coastal Cleanup, the worlds largest
fashionable and valuable lifestyle
recycling all clear PET bottles from volunteer effort for ocean health. Each
products. It also encourages demand
Games venues and turn them back into year, Coca-Cola system associates
for recycled materials and reinforces the
new bottles within six weeks. are among the more than 500,000
importance of recycling. Watch a video
volunteers who help clean up the
about EKOCYCLE. We also sought to inspire more people
worlds waterways during the event.
to recycle during the 70-day Olympic
Happiness Recycled. Collaborating with
Torch Relay around the UK with a Using more recycled and renewable
Zero Waste Scotland, we connected with
distinctive Recycle to the Beat hybrid materials
more than 18,000 people and got our
vehicle to make recycling more fun.
message out to 160,000 more through
All of the approximately 15 million PET Goal: Source 25 percent of our PET
promotions at four events in France
plastic bottles we collected throughout plastic from recycled or renewable
and Great Britain during the summer
the Games were reprocessed and back material by 2015.
of 2013. Using fun, interactive recycling
on the shelves of British retailers within Progress: In progress. Five percent
bins designed by animatorsand
six weeks. Watch a video about our of our packaging materials
cheering on recyclers with a pompon
recycling program at the London 2012 currently comes from recycled or
squadwe encouraged showgoers
Olympic Games. renewable materials.
to recycle their bottles and cans. Then
we gave them souvenir photos and Continued collaboration in reducing
temporary tattoos to remind them to marine debris Approximately 60 percent of our total
recycle after the event. Using social beverage volume is sold in plastic
When used packaging is not disposed
media during and after, we spread the bottles made from polyethylene
of properly, it too often ends up littering
word well beyond the shows grounds, terephthalate, better known as PET
the worlds waterways. Our packaging
inspiring consumers through Twitter, plastic. Driving demand for PET plastic
is among the marine debris that can be
Facebook and more. The promotion was is a consumer preference for packaging
found on shorelines around the world,
more than just a good time: In a post- that is lighter in weight, shatter-resistant,
so we are addressing the matter of
event survey, 22 percent of those we resealable and easily recyclable.In
marine debris in earnest.
connected with said they were recycling addition, PET plastic enables us to
The Coca-Cola Company GRI Report > World > Sustainable Packaging 61
improve resource efficiency while in six bottle-to-bottle facilities that and helped to save the equivalent intro
maintaining our commitment to improve our capacity for using rPET. In emissions of approximately 130,000 me
exceptional beverage quality. the United States, we recently worked metric tons of CO2the amount of CO2 we
world
with rPET suppliers to reach agreement emitted annually from more than 27,000 reporting
In 2009, we set a goal of sourcing 25
on more favorable terms for rPET stock. passenger vehicles. index
percent of our PET plastic for bottles
Additionally, we continue to invest in the
from recycled and renewable materials Advancing innovation through
exploration of technologies and recovery
by 2015. In 2009, to help meet that increased adoption of PlantBottle
systems that could enable more packaging
goal, we introduced our breakthrough
efficient and cost-effective production
PlantBottleTM packaging program. To accelerate supplier interest and
of food-grade rPET. And because the
PlantBottle packaging is helping to make investment in PlantBottle packaging,
use of rPET is approved in just a limited
PET packaging more sustainable by we are enabling other companies
number of countries, we are working
making the bottle with up to 30 percent to have access to the technology.In
with governments of the nations where
of plant-based material. 2011, we entered into a partnership with
we do business to remove legal barriers
Continuing with our commitment to the use of recycled materials in H.J. Heinz Company to put its ketchup
to rPET beverage packaging. in PlantBottle packaging.So far, more
than 164 million bottles of Heinz ketchup
In the early 1990s, we became the first
Bringing PlantBottle to scale in PlantBottle packages have been
company to use food-grade recycled
distributed throughout North America.
PET plasticknown as rPETin Because innovative technology is most
We will continue to explore the potential
packaging. Our enabling of rPET-related meaningful when it is widely adopted,
for similar partnerships.
research began decades before that. we have worked steadily toward our
We recognized early that creating end goal of using PlantBottle for all of our PET Building a foundation of trust
markets for recycled PET plastic would packaging by 2020.
Transparent environmental and social
be critical to our bottle recovery efforts At the end of 2012, we had distributed performance measures, developed in
and to the success of PET plastic as more than 14 billion PlantBottle collaboration with credible partners,
packaging material. packages in 24 countries.In 2012, we are at the foundation of our PlantBottle
Today, we are still working to increase expanded PlantBottle packaging into packaging program. Because
the amount of rPET in our packaging. such countries as Serbia, South Korea PlantBottle packaging is made from
But we have encountered challenges. and India.In existing PlantBottle markets sugarcane waste, sustainable cultivation
Over the last decade, demand for rPET like the United States, Canada, Mexico and harvesting of sugarcane are among
has increased significantly; demand for and Brazil, we expanded the number our chief concerns. Issues such as
rPET fiber, used to make clothing and of brands using PlantBottle packaging. water consumption, land use, impacts
other non-food products, is particularly We distributed approximately 7 on biodiversity and child labor are all
high. And while increased demand billion PlantBottle packages during pertinent. Because such concerns are
is a positive development for the rPET the calendar year ending December rarely addressed by typical packaging
market, greater demand has also 31, 2012. Approximately 6 percent lifecycle assessment tools, we have
driven up prices and reduced supply. In of the total new PET plastic used by built on our Companys existing
addition, food-grade rPET requires more The Coca-Cola Company contains our sustainable agriculture program and
processing and commands a premium first-generation PlantBottle packaging engaged with partners such as World
over non-food-grade rPET, making it material. We remain focused on building Wildlife Fund to help advance our
even more of a challenge for us to cost- out our supply chain to meet our goal understanding of how to identify and
effectively incorporate more rPET in our of PlantBottle packaging comprising 100 select sustainably sourced feedstocks.
percent of the new PET plastic we use We have also worked to ensure that
packages.
by 2020. the program does not adversely affect
Our strategy? To help increase local food security. And we are investing
recycling and recovery of PET bottles We expect our use of PlantBottle in research toadvance technologies
(and thus increase the supply of packaging to be a key contributor to thatuse agricultural residues or wastes
rPET) while developing innovations achievement of our goal to reduce to help us continue to grow PlantBottle
like PlantBottle, which requires fewer carbon dioxide (CO2) emissions packaging more sustainably.
nonrenewable ingredients than embedded in the drink in your hand
conventional PET plastic. Meanwhile, by 25 percent by 2020. Already, our Toward the bottle of the future
we remain committed to using rPET use of PlantBottle packaging has Currently, up to 30 percent of the
in our packaging, as it makes sense eliminated the need for the equivalent material used in PlantBottle packaging
economically. Our system has invested of more than 300,000 barrels of oil comes from plants (in some markets,
The Coca-Cola Company GRI Report > World > Sustainable Packaging 62
the plant-based content may be less to protect our products and ensure intro
where we also include recycled content their safe transport to consumers. In me
in the bottle). We are limited to 30 2008, we set the goal of improving the we
world
percent because, currently, commercial packaging material efficiency per liter
reporting
technologies only exist for making one of our product sold by 7 percent by index
of the two ingredients in PET plastic. 2015. We are proud to have achieved
Our ultimate goal is to develop PET that goal for at least 85 percent of our
plastic that is 100 percent plant based. packaging volume, including packages
In 2011, we announced multimillion made from glass, refillable PET plastic,
dollar investments in three innovation one-way glass, PET, aluminum and
companies that have technology steel. We intend to maintain or increase
solutions for replacing the other our 7 percent improvement in efficiency
ingredient in PET plastic and can help between now and our goal year of 2015.
turn our 100 percent vision into reality in
To date we have:
the coming years.
Trimmed the weight of our 20-ounce Looking ahead: joining the Circular
To further drive progress, we created Economy 100
PET plastic bottle by more than 25
a plant-PET technology collaborative
percent In early 2013, we joined the Ellen
in 2012. Our fellow members of the
Shaved 30 percent from the weight of MacArthur Foundation in launching
collaborative are Ford Motor Company,
our 12-ounce aluminum can the Circular Economy 100, a three-year
H.J. Heinz Company, Nike, Inc., and
program aimed at bringing together
The Procter & Gamble Company. By Lightened our 8-ounce glass bottle by leading global companies to facilitate
leveraging the combined efforts of these more than 50 percent projects promoting a global circular
companies in ways that are consistent
Lightweighting is often a market-by- economyan industrial economy that
with applicable antitrust/competition
market effort. For example, our bottling is, by design or intention, restorative.
law rules, the collaborative is hoping
partner in Puerto Rico has developed a The Circular Economy 100 will provide
to speed development of a completely
500-milliliter bottle for DASANI water executive education and insight on key
plant-based PET material.
that weighs 9.8 gramsthe lightest themes and emerging trends, allow
Read more, or watch a video, about bottle in our system. We are working to opportunities to share knowledge,
PlantBottle packaging, what it is made top that by developing an 8-gram bottle and identify and develop solutions
of and much more. that we hope to introduce globally in to common challenges. By 2015,
2014. participating companies are expected
Achieving greater efficiency through
to identify and be committed to initiating
lightweighting
Smarter packaging for a smaller new circular initiatives. Read two reports
carbon footprint on the circular economy developed
Goal: By 2015, improve packaging
In July 2013, we announced our 2020 by the foundation with McKinsey &
material efficiency per liter
goal of reducing the carbon footprint of Company.
of product sold by 7 percent
the drink in your hand by 25 percent. Read more about our efforts to make
compared with a 2008 baseline.
Packaging is the largest contributor to our our packaging more sustainable.
Progress: On track. Between 2008 carbon emissions, making up 38 percent
and 2012, we improved packaging of our CO2 as of 2010, our baseline year
material efficiency per liter of for our new goal. Our systems efforts
product sold by 7 percent for at to design more efficient packaging,
least 85 percent of our packaging employ more renewable material and
volume. We intend to maintain or increase the amount of recycled content
improve upon that level between in our packaging is expected to make a
now and our target year of 2015. significant contribution toward reducing
our carbon footprint.
The Coca-Cola Company GRI Report > World > Sustainable Packaging 63
Climate is a tall order, but it is a process we are
committed to. We have made progress.
intro
me
The Coca-Cola Company GRI Report > World > Climate Protection 64
This new goal is ambitious and is and other assistance to help our Though our manufacturing-related intro
among the most progressive climate- Company, bottlers and suppliers strive to emissions increased in 2012, our me
related commitments from any reduce emissions. emissions intensitythe ratio of we
world
company. To ensure that we succeed, A 3 percent increase in manufacturing emissions to production volume- reporting
we will collaborate with our partners emissions in 2012 improved by nearly 2 percent over index
and suppliers and continue to move 2011. In all, our emissions intensity has
forward with energy-efficiency and Goal: Grow our business but not improved 19 percent since 2004. Even
climate-protection initiatives already our systemwide carbon emissions with our year-over-year increase in
under way across our system. This work from manufacturing operations emissions in 2012, our emissions are
includes: through 2015 compared with a still 1.2 million metric tons lower than
Continuing to improve the 2004 baseline. business as usual forecasts for the
sustainability of our packaging year. We have successfully slowed
Progress: Off Track. Our global
through design optimization and growth in emissions relative to volume;
manufacturing emissions in 2012
the increased use of recycled now we are aiming to stop and,
were 1.2 million metric tons lower
and renewable materials such as ultimately, reverse it.
than the business-as-usual forecast
PlantBottle packaging for 2012. However, total (absolute) Emissions in developed countries down
Improving the energy efficiency of our emissions were 3 percent higher 8 percent since 2004
cooling equipment than emissions from 2011, and now
stand 15 percent higher than our Goal: By 2015, reduce emissions
Committing to more sustainable
2004 baseline. from our manufacturing operations
sourcing of key ingredients
in developed countries by 5 percent
Incorporating more fuel-efficient compared to our 2004 baseline.
In 2008, we set the goal of growing
modes of product delivery
our business but not our systemwide Progress: On track. In 2012,
Improving energy efficiency within our carbon emissions from manufacturing emissions from our manufacturing
manufacturing operations operations through 2015. Our operations in developed countries
Phasing out the use of manufacturing sites emitted 5.48 million were 8 percent below our
hydrofluorocarbons (HFCs) in all new metric tons of greenhouse gases in 2004 baseline.
cold-drink equipment 2012, a 3 percent increase over 2011.
That number puts us 15 percent higher In 2012, our emissions from
Increasing our use of clean energy
than our 2004 baseline and off track for manufacturing operations in developed
To help us reach our new goal, we are countries increased slightlyabout 2
reaching our goal of bringing emissions
developing annual reduction targets for percentcompared to 2011. Even so,
levels back down to that baseline
the next seven years and working with manufacturing-related emissions in
by 2015. We consider this upward
our supplier partners to find ways of developed countries are approximately
trend to be both disappointing and
meeting them. We are also developing 8 percent lower than our 2004 baseline,
unacceptable. We are working diligently
processes for measuring progress. keeping us well on track toward our
to reduce emissions through a variety of
And we are equipping climate goal of a 5 percent reduction by 2015.
measures, including expanded use of
ambassadors who will champion our
clean energy. Were bringing emissions down in
goal systemwide and provide training
part through our continuing work with
bottlers on the Top 10 Energy-Saving
Challenge. The program, developed
with WWF and launched in 2011, equips
bottlers and plant managers with 10
high-return, low-risk energy-saving
practices they can readily implement.
Each practice delivers high financial
return and contributes significantly
toward achieving our climate targets.
To date, 526 of our systems nearly
900 manufacturing facilities are
implementing the practices. A total of
127 facilities have completed the entire
Top 10 challenge, and more than 270
The Coca-Cola Company GRI Report > World > Climate Protection 65
Improved energy efficiency for eight intro
consecutive years me
Using energy more efficiently enables us we
world
to reduce our carbon footprint, conserve
reporting
natural resources and contain costs. index
The total amount of energy consumed
by manufacturing sites across our
system has grown as our business has
grownfrom 54.4 billion megajoules in
2004 to 62.4 billion megajoules in 2012.
But our energy efficiency ratiothe
amount of megajoules used per liter of
producthas continuously improved.
have made at least 80 percent progress. technology staff are working to limit CO2
In September 2012, the United States emissions from powering our corporate
Environmental Protection Agency data centers even as the load on our
recognized Coca-Cola Refreshments computer servers increases. In 2013,
USA, Inc., the Companys bottling and we completed an upgrade of 30 air
customer service organization for handlers in one of our data centers.
North America, with a Green Power We expect this improvement to reduce
Leadership Award for its agreement to our CO2 emissions by an estimated 650
generate energy from a 6.5-megawatt metric tons annuallythe equivalent of
combined heat-and-power system at an taking 90 cars off the road.
Atlanta facility. This cogeneration plant As we make steady progress toward
captures methane gas from a nearby our goal for developed countries, we are
landfill and converts it to clean-burning also working hard to reduce emissions
fuel. The plant generates at least 48 in developing countries. One example:
million kilowatt-hours of electricity Hindustan Coca-Cola Beverages Private
annually, resulting in an emissions Limited (HCCBPL), our largest bottling
reduction of approximately 20,000 partner in India, has committed to In 2012, our ratio was 0.43 megajoules
metric tons of CO2 per year, equivalent expand the amount of energy it draws per litera 2 percent improvement over
to the CO2 emissions from the electricity from renewable sources to 40 percent 2011 and an 18 percent improvement
use of more than 4,000 average-sized by 2020. HCCBPL will attempt to achieve overall since 2004. By improving our
homes per year. that goal by exploring the use of a solar energy efficiency ratio, we avoided
rooftop as well as wind- and biomass- approximately $200 million in energy
At our Company headquarters in
generated power at several of their costs in 2012 and over $1 billion
Atlanta, Georgia, our information-
bottling plants. cumulatively since 2004.
The Coca-Cola Company GRI Report > World > Climate Protection 66
Complementing efficiency efforts in intro
manufacturing, we have also improved me
the energy efficiency of our cold-drink we
world
equipment worldwide by more than reporting
40 percent compared to year 2000 index
levels. We have deployed nearly 5.5
million energy management devices
(EMDs) for cold-drink equipment,
reducing average energy consumption
by an estimated 5 billion kilowatt-hours
per year and delivering corresponding
annual emissions reductions of
approximately 3.1 million metric tons
equivalent to the electricity used by over
464,000 homes. Energy-efficient cold-
drink equipment saves our customers
money, tooan estimated $440 million
per year.
The Coca-Cola Company GRI Report > World > Climate Protection 68
special packaging and a launch event at Moving forward as the evidence intro
Londons Science Museum. Arctic Home mounts me
aims to raise awareness and funds we
Communities around the world are
world
to preserve the habitat of polar bears, already confronting the effects of reporting
which is being seriously threatened by climate change, including drought, index
climate change. Beginning its third year flooding, storms, wildfires and record
in November 2013, Arctic Home is a five- high temperatures. In 2012, Arctic sea
year, $2 million commitment initiated ice diminished to its lowest level ever
with our longtime conservation partner, recorded. And in May 2013, atmospheric
WWF. Read more about Arctic Home. CO2 concentrations exceeded 400
parts-per-million for the first time in
Collaborating to curb emissions
human history. Though we believe it is
We continue to partner with peer still possible to mitigate the worst effects
companies, NGOs, governments and of climate change, we believe the global
others in addressing our greenhouse communitycivil society, governments
gas emissions and to encourage and businesses, including usmust
progress in response to climate act quickly and do more to address
change. We are proud to have recently greenhouse gas emissions.
supported The 3% Solution, a study
Our Company aspires to do much.
by WWF and CDP that demonstrates
We will continue to expand our sources
how U.S. business can address climate
of clean energy. We are developing
change while driving significant
the means by which we will achieve
economic value. Released in June 2013,
our new goal of reducing the carbon
the report identifies emission-reduction
footprint of the drink in your hand by
investments with positive net present
25 percent. And we will continue to
value that can save the U.S. private
lend our voice in support of relevant
sector $780 billion while cutting carbon
public policy and cross-sector initiatives
emissions by 1.2 gigatonnes over 10
that seek to reduce greenhouse gas
years. A 3 percent annual reduction
emissions and protect the climate and
would not only curb greenhouse gas
communities worldwide.
emissions, but it would also address
the U.S. corporate share of global
emissions. Built upon rigorous analysis
by leading consulting firms, including
McKinsey & Company and POINT 380,
The 3% Solution includes case studies
from various sectors and offers the most
compelling business case made to date
for setting ambitious carbon reduction
targets.
The Coca-Cola Company GRI Report > World > Climate Protection 69
Sustainable intro
me
Agriculture
we
world
reporting
index
Inside every bottle of
Coca-Colaindeed, in
most of our productsare
ingredients that get their start
on a farm. We buy many tons
of sugar, fruit, corn, tea, coffee
and other ingredients every
year. Our business depends
on the long-term availability
of these products. livelihoods of agricultural workers and accountability for our impact all the way
support strong, healthy communities. to the farm level.
At the same time, the future of the
planet may depend on crops being For all of these reasons, we have To guide progress toward our new
grown more sustainably. As our worked with our suppliers for several goal, we have established Sustainable
longtime partner World Wildlife Fund years to make our supply chain more Agriculture Guiding Principles for our
(WWF) and others note, unsustainable sustainable. In 2012 and 2013, our work suppliers. These principles define what
agricultural practices have serious took a major stride forward. Following is we mean when we refer to more
impacts on people and the environment. a look at our progress. sustainable sourcing, articulate our
According to WWF, agriculture uses expectations, and set criteria for human
An ambitious new goal for
about 69 percent of the worlds fresh and workplace rights, environmental
sustainable sourcing
water. It is the leading source of stewardship and farm management.
Throughout 2012, our system We are working with suppliers and
pollution in many countries, a primary
collaborated with WWF and other with WWF to implement the guidelines
driver of deforestation and one of
partners to develop a goal that we throughout our system. In April 2013,
the largest producers of greenhouse
believe is both bold and achievable: we asked suppliers to provide action
gas emissions contributing to climate
to sustainably source key agricultural plans for meeting our sustainability
change. Half the planets topsoil has
ingredients by 2020. These ingredients criteria along with baselines for where
vanished over the last 150 years due in
include cane sugar, beet sugar, high- they currently stand in relation to our
part to poor farming practices. In our
fructose starch-based syrup (primarily goal. We will evaluate their plans and
value chain, agriculture accounts for
corn), tea, coffee, palm oil, soy, pulp and work collaboratively to set a path toward
the largest share of water use and the
paper fiber, oranges, lemons, grapes, achieving our goal of sustainably
third-largest share of carbon emissions,
apples and mangoes. sourcing key agricultural ingredients
after packaging and refrigeration.
If growers are to provide the food We set this new goal for a few reasons. by 2020.
necessary to support the over 9 billion First, sustainable sourcing can ensure Our new goal is a significant step in the
people expected to inhabit the planet continuity in our supply of safe, shift toward more sustainable sourcing
by 2050, they must find ways to make high-quality raw materials, reducing that we and our suppliers have been
agriculture more efficient and aligned business risk and delivering sustainable making for several years. Some of our
with ecological limitsand change must business value for us and for our supply suppliers already comply with many, if
happen soon. chain partners. Just as important, not all, of our guiding principles. In the
sustainable sourcing is essential if coming months, we will identify the best
Promoting agricultural sustainability
we are serious about improving our existing sustainability practices among
is also a socioeconomic imperative.
environmental, economic and social our suppliers and encourage their
Agriculture is the worlds largest industry,
impacts, as the footprint of agriculture application across our supply chain.
producing $1.3 trillion in food annually
in our supply chain exceeds that of our We plan to begin validating suppliers
and employing over 1 billion people. For
systems operations. And, increasingly, for compliance in 2015 and are working
three-quarters of the worlds extremely
customers, consumers, environmental with internal stakeholders, suppliers
poor people, farming is the only viable
partners and other stakeholders and partner organizations to establish
way to make a living. Farming in the
expect us to demonstrate end-to-end details on the assurance process.
21st century must protect the rights and
The Coca-Cola Company GRI Report > World > Sustainable Agriculture 70
We expect our guiding principles to sustainable sugarcane production. The intro
ultimately have the greatest impact Bonsucro Standard requires evaluation me
at the farm level, where we believe against 20 criteria and 69 indicators on we
world
some of the greatest strides toward the environmental, social and economic
reporting
sustainability can be made. But working impacts of sugarcane production and is index
to change the practices of hundreds of divided into five principles:
small-scale farmerssuch as those in Obey the law.
the coffee and sugarcane industries
Respect human rights and labor
presents challenges, and the process 40+ sustainable agriculture
standards.
will take time. We are working with projects are supported in
Manage input, production and 25 countries
nongovernmental organizations (NGOs)
processing efficiencies to enhance
and other partners around the world
sustainability.
to develop the best ways of connecting
and collaborating with farmers. Actively manage biodiversity and
ecosystem services.
As more of our suppliers adopt
sustainable practices, we will work Continuously improve key areas of the
with them to find a fair balance in the business.
prices we pay for ingredients. We expect Bonsucro launched its Production
to take a preference, not premium Standard and certification program
approach, rewarding suppliers who in 2010. In 2011, a sugar mill in 31 sugarcane mills have been
So Paulo, Brazil, became the first Bonsucro Certified in Brazil and
comply with our guiding principles
to achieve Bonsucro Certification, Australia
sooner by strengthening our business
and our system was the first buyer
with them. We also want to encourage
of the mills certified sugar. As of
suppliers to adopt sustainable practices
September 2013, 31 sugarcane mills in
by recognizing their progress whenever
Brazil and Australia, representing more
we can. For example, in 2013, we
than 695,000 hectares (approximately
presented sugar supplier Razen with
1.7 million acres), or 2.92 percent of the
our Companys Supplier Sustainability
worlds surface under sugarcane, have
Award for its work leading the sugar
been Bonsucro Certified. The amount of
industry toward more Bonsucro
sugar certified under the standard has 51,000 small farmers in Kenya
Standardcertified sugar.
increased steadily since the first mill was and Uganda are benefitting from
Listening to the experts certified in 2011. Project Nurture, a project weve
As part of our new 2020 commitment,
invested in with the Bill & Melinda
In February 2013, we convened a
Gates Foundation to increase local
small number of globally renowned we have drafted plans to achieve
mango and passion fruit sourcing
agriculture and environment experts to Bonsucro standards, or the equivalent,
discuss the global movement toward in our sugar supply.
sustainable agriculture and our role
Promoting sustainable farming
within it. The group shared positive worldwide
feedback on our sustainable agriculture
With partners such as WWF and
strategy to date and also challenged
the United Nations Development
us to do more, both within our supply
Programme (UNDP), our system has
chain and beyond it, as a leader in our
contributed to more than 40 agriculture
industry. Our new 2020 commitment is, $2B has been contributed to
sustainability initiatives in 25 countries.
in part, a response to that challenge. the planting of 25,000 acres of
Projects are aimed at improving crop
orange groves in Florida in 2013
Slow but steady growth in yields and livelihoods for farming
Bonsucro-certified sugar families while reducing costs and
environmental impacts. Most of these Largest citrus planting devoted
One of our first major steps toward
sustainable sourcing was our work
projects begin as pilot programs, to orange groves in Florida in the
enabling farmers and suppliers to first past 25 years
with Bonsucro, a collaboration among
determine what works before programs
peer companies, sugarcane producers,
are expanded. Following are summaries
WWF and other NGOs, to implement ~4,100 new jobs to be added to
of several of these programs.
the first global metric standard for more the economy
The Coca-Cola Company GRI Report > World > Sustainable Agriculture 71
Improving mango yields in Great Barrier Reef lagoon and the timely irrigation and better yields. intro
Andhra Pradesh freshwater catchments that drain into me
To date, the initiative has directly we
In 2011, Coca-Cola India and Jain it. The project provides funding and
benefited about 6,933 sugarcane world
Irrigation announced the launch of technical expertise to farmers who have reporting
farmers and indirectly benefited more
Project Unnati, which is encouraging developed new practices to promote index
than 143,000 sugarcane farmers. Other
mango farmers in the state of Andhra sustainability but need resources to
new projects in Guangxi are to be
Pradesh to adopt drip irrigation and a implement them. Communication is
undertaken in late 2013 or early 2014
method of farming called ultra-high- also a key part of Project Catalyst, as
and are expected to be completed in
density plantation practice. Ultra-high- newsletters and a website promote
2015.
density plantation practice enables innovations, enabling growers to share
mango orchards to reach their full best practices and lessons learned. Protecting freshwater and small farms
in South Africa
fruit-bearing potential in three to four Since its launch in 2009, Project Catalyst
years rather than the seven to nine has increased from 19 participating Through Project Khula, The Coca-Cola
years enabled by conventional farming, sugarcane growers and 4,800 hectares Foundation is working with WWF and
meaning farmers earn money from the (approximately 11,860 acres) of farmland a number of local partners, including
fruit sooner. The practice also makes it to 140 growers and more than 198,000 Illovo Sugar and others, to help
possible for farmers to plant as many hectares (approximately 490,000 small-scale sugarcane farmers in the
as 600 trees per acre, dramatically acres). The project has improved the KwaZulu-Natal region of South Africa
increasing yields. Conventional farming quality of more than 205,500 megaliters improve their yields and livelihoods
methods allow for about 40 trees per (more than 54 billion gallons) of runoff while reducing environmental impacts.
acre. by reducing the amount of nitrogen, The Coca-Cola Foundation provided
phosphorus, herbicide and other a $150,000 grant to help support the
During the first phase of the project,
pollutants in the runoff, thereby reducing project.
200 demonstration farms between one
and three acres in size will employ the impact on the Great Barrier Reef. Launched in September 2010
ultra-high-density plantation technique Through The Coca-Cola Foundation, and named for the Zulu word for
along with drip irrigation, which uses we have contributed more than growth, Project Khula leverages
less water per kilogram of mangoes $2.78 million to the project. the mentorship program of a local
produced. Later, the demonstration With the aspiration of scaling Project growers association to train small-scale
farms will be used to train other farmers. Catalyst globally, we and our partners farmers in better land and catchment
In all, Project Unnati has the potential to have begun conversations with Brazilian management practices. It aims to
double mango yields and improve the and Colombian sugarcane farmers support development of more than
livelihoods of more than 50,000 farmers associations on soil management and 3,000 small-scale growers on over
over a five-year period. other best practices. 8,400 hectares (approximately 20,756
acres), and to help the local sugar mill,
Farming for a healthier Drought relief in Guangxi the local government and other local
Great Barrier Reef
The Guangxi Sustainable Sugarcane stakeholders organize smaller farms
Through The Coca-Cola Foundation, into cooperatives. The cooperatives are
Initiative is part of our partnership with
our Companys primary international expected to help improve productivity
UNDP, the Chinese government and
philanthropic arm, we provide and provide opportunities for funding
the government of the Guangxi Zhuang
financial support to Project Catalyst, an expansion of the program.
Autonomous Region in southern China.
award-winning, five-year, $26 million
Launched in 2010 in the counties of Mentors will work with farmers to help
partnership among our Company, WWF,
Shangsi and Longzhou and expanded maintain and restore riparian areas
Reef Catchments (Mackay Whitsunday
to Jiangzhou and Fusui in 2011, the and increase pesticide use-efficiency.
Isaac Natural Resource Management),
initiative seeks to provide sugarcane The project also seeks to remove
the Australian government, farmers,
farming communities in drought- invasive plant species threatening
and other partners, including sugarcane
stricken Guangxi with improved access freshwater ecosystems and to develop
processors, financial institutions,
to drinking water and more efficient improved sustainability practices that
agrochemical companies, trading
irrigation, along with enhanced land use can be adopted by other South African
houses, machinery manufacturers
efficiency through land consolidations. In sugarcane growers.
and research and development firms.
addition to deployment of drip irrigation,
Project Catalyst promotes farmer-driven To date, the project team has assisted
new infrastructure will direct treated
innovations that reduce sediment, in the formation of two planned
wastewater from a sugar mill to the
pesticide and fertilizer runoff into the cooperatives, engaging 97 farmers who
sugarcane field, providing efficient and
The Coca-Cola Company GRI Report > World > Sustainable Agriculture 72
farm about 100 hectares (250 acres). womenhad received training through Fund, the Soros Economic Development intro
Sugarcane plantings on the farms could Project Nurture. More than 36,000 Fund and others are among the me
eventually produce as much as 8,000 metric tons of fresh fruit from Project supporters of the project. The project we
world
metric tons of sugar every two years, Nurture farms were sold. Participating has partnered with a local financial reporting
providing farmers and their families with farmers annual fruit incomes have, on institution, Sogesol, to launch a farmer index
a potential collective income of 3 million average, already more than doubled credit program. Our project team also
rand. through a combination of increased works closely with Haitian government
volume sales and improved quality. authorities to align the projects goals
Improving livelihoods for fruit farmers
Project farmers are selling into three with those of the local government.
in Kenya and Uganda
market channels: fruit processing,
We began implementing Haiti Hope
Our goal is to triple our juice business fresh domestic and fresh export.
in September 2010, nine months after
by 2020. To make sure we can source Minute Maid Mango Nectar, launched
Haitis catastrophic earthquake. Since
enough juice to meet that targetand in Kenya in 2010, is the first product to
then, the project team has established
to help improve the livelihoods of small- use juice sourced from Project Nurture
relationships with farmer groups
scale fruit farmers, many of whom are and provides consumers with the
representing thousands of mango
womenwe formed Project Nurture, opportunity to support local mango
farmers. More than 16,000 farmers
an innovative four-year, $11.5 million farmers.
had joined the program by the end of
partnership launched in 2010 with the
As part of the project, TechnoServe 2012, and nearly half were women.
Bill & Melinda Gates Foundation and
has worked with select farmers and In addition, more than 1,400 farmers
the nonprofit organization TechnoServe.
exporters to ship fresh mangoes have received credit through the
By increasing production of mango and
and passion fruit to the Middle East. project. A detailed training program
passion fruit suitable for both the fresh
Farmers have been trained in quality continues to be implemented covering
fruit and juice markets, Project Nurture
specifications, logistics and price gender, organizational, technical and
is intended to double the incomes of
negotiation. Project Nurture provides commercial issues. More than 2,300
more than 51,000 small-scale mango
assistance with agronomy and training sessions have been conducted.
and passion fruit farmers in Kenya
postharvest handling as well. Through
and Uganda by 2014. Our East Africa The Coca-Cola Company has pledged
the project, two more Kenyan mango
business unit will invest a total of to invest $3.5 million to the project over
varieties, Apple and Tommy, have been
$4 million in the project, along with its five-year span as part of the overall
developed for use in the manufacture
$1.5 million in in-kind contributions, $9.5 million partnership. As part of
of Minute Maid juice and juice drinks.
including infrastructure investment, our Companys overall contribution,
Juice made with the Apple variety is now
technical expertise and fruit purchases. in January 2011, our Odwalla brand
in production.
launched Haiti Hope Mango Tango
Through Project Nurture, local
Building hope for mango growers smoothies and pledged to donate
farmers will find a market for their fruit.
in Haiti 10 cents for every bottle sold, up to a
Consumers will be able to support their
projected half a million U.S. dollars a
local farmers through the purchase Based on our Project Nurture model,
year for the duration of the project.
of beverages. And our business will the Haiti Hope Project is a five-year,
benefit from procuring locally produced $9.5 million partnership intended to
fruit, lowering our costs and increasing double the incomes of 25,000 Haitian Click to see
supply chain flexibility. The program has mango farmers. Our partners in the Coca-Colas full
established a goal that by 2014 at least
30 percent of participating farmers will
project include the Inter-American
Development Bank, through the
climate protection
be women. Multilateral Investment Fund, the U.S. infographic.
Agency for International Development
By the end of 2012, nearly 40,000
and TechnoServe. The Clinton Bush Haiti
farmers14,000 of whom were
The Coca-Cola Company GRI Report > World > Sustainable Agriculture 73
intro
me
we
world
reporting
index
in our
reporting
Business
we
policy initiative for businesses that support a precautionary approach to world
reporting
Principles
are committed to aligning their environmental challenges;
operations and strategies with 10 index
Principle 8: undertake initiatives
universally accepted principles in
to promote greater environmental
Global change requires the areas of human rights, labor,
responsibility; and
global effort. Thats why, in environment and anti-corruption.
The Coca-Cola Company committed to Principle 9: encourage the development
addition to our own goals, we and diffusion of environmentally friendly
the principles of the UN Global Compact
also measure our progress in March 2006. technologies.
toward sustainability in part Anti-Corruption
As set forth by the UN, the 10 UN Global
against the principles outlined
Compact principles are as follows: Principle 10: Businesses should work
in the United Nations (UN)
Human Rights against corruption in all its forms,
Millennium Development including extortion and bribery.
Goals, the UN Global Principle 1: Businesses should
support and respect the protection of The Coca-Cola Company plays an active
Compact and the CEO Water role in a number of UN Global Compact
internationally proclaimed human rights;
Mandate. Local Networks around the world
and
by serving on Steering Committees,
Millennium Development Goals Principle 2: make sure that they are not
conducting business community
The eight Millennium Development complicit in human rights abuses.
outreach and supporting network
Goals (MDGs) were born from the Labour events. In 2012, we participated in the
actions and targets contained in the Rio+20 United Nations Conference on
Principle 3: Businesses should uphold
Millennium Declaration adopted by Sustainable Development in Rio de
189 nations and signed by 147 heads the freedom of association and the
Janeiro, Brazil, including a working
of state and governments during the effective recognition of the right to
group on anti-corruption, giving us
UN Millennium Summit in September collective bargaining;
an opportunity to share experiences
2000. The MDGs set a target date of Principle 4: the elimination of all forms of with Coca-Cola colleagues who are
2015, by which all countries and leading forced and compulsory labour; championing sustainability at the
development institutions agree to fight a
Principle 5: the effective abolition of child local level.
range of the worlds main development
challenges, such as poverty, hunger labour; and
CEO Water Mandate
and HIV/AIDS. These goals serve as a Principle 6: the elimination of
blueprint for making the world a better Launched in July 2007, the CEO Water
discrimination in respect of employment
place. Working toward them offers faith Mandate is a unique public-private
and occupation.
and hope, and even more reasons to initiative designed to assist companies
believe in a better world. We are proud in the development, implementation
to contribute to the realization of the and disclosure of water sustainability
MDGs through our efforts. policies and practices. Companies that
endorse the mandate are required to
report progress annually against a set of
Goal 1: Eradicate extreme poverty and hunger standard principles, including:
Goal 2: A
chieve universal primary education Direct operations
Supply chain and watershed
Goal 3: P
romote gender equality and empower women
management
Goal 4: Reduce child mortality Collective action
Goal 5: Improve maternal health Public policy
Community engagement
Goal 6: C
ombat HIV/AIDS, malaria and other diseases
Transparency
Goal 7: Ensure environmental sustainability
Goal 8: D
evelop a global partnership for development
The Coca-Cola Company GRI Report > In Our Reporting > Global Business Principles 75
Our function both as a whole and through
delegation to Board committees, which
recognize sustainability results across
the Coca-Cola system.
intro
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The Coca-Cola Company GRI Report > In Our Reporting > Our Governance and Ethics 76
Non-Employee Directors, which reflects compliance with anti-corruption laws Our public policy engagement intro
the same principles and values as our and policy. We have reviewed practices Public policy affects our business, our me
Code of Business Conduct. The Non- at all our business units for risks related we
people and the communities where we
Employee Director Code is administered to corruption, and we concentrate our world
do business. Through engagement, we reporting
by the Boards Committee on Directors assessments and audits on the highest- seek to responsibly use our resources to index
and Corporate Governance, which risk locations. We periodically engage advance public policy that is consistent
is composed solely of independent independent third parties to perform with the sustainability of our business
Directors. assurance procedures to ensure our and our Company values.
To ensure an ongoing commitment program elements are functioning
Pursuant to the Companys political
to and understanding of our Code properly and to identify best practices
contributions policy, we base our
of Business Conduct, we offer online that we can implement broadly. The
political contributions on several criteria,
training to all associates with Company- Company launched an update to our
including legal compliance, Board and
provided computers covering topics Anti-Bribery Policy and refreshed our
management oversight, public policy
related to ethics and compliance, training in 2012. We continue to leverage
support and public transparency. While
including our Anti-Bribery Policy. All newly opportunities to share learnings and
we do use our resources to advance
hired associates receive the training upon successful practices across our system.
public policy in a number of countries,
hire and all others receive the training In Myanmar, it is not uncommon for our main focus is in the United States.
at least once every three years. In 2012, the traffic police and other government
We provide a report of U.S. political
approximately 20,000 management employees to request facilitating
contributions from our Company and
and non-management employees were payments (small payments to low-level
from associate-funded programs,
asked to certify their compliance with the officials to speed routine interactions
which include The Coca-Cola Company
Code of Business Conduct, Human Rights or approvals) from commercial drivers.
Nonpartisan Committee for Good
Statement, Workplace Rights Policy and The company whose operation we
Government (Coca-Cola PAC) and
the Companys anti-bribery requirements. acquired was not immune to this
various other state political action
In addition to a number of optional practice. We determined that on a
committees, on our Company website.
training courses on various topics, certain date following the acquisition,
Read the report, along with our political
associates are requested to participate with training preceding, we would end
contributions policy.
in ethics training on an annual basis, this practice of facilitating payments
resulting in an average of 60 minutes of altogether. We reviewed local processes Additionally, The Coca-Cola Company
ethics training per associate per year. and implemented necessary mitigation is active in a number of associations
practices, including training programs, and organizations. To share just a few,
Reporting ethics violations the development of local-language cards we have board membership in the
We urge anyone who has a question or that drivers can provide to authorities American Beverage Association, the
concern about our business conduct to that state our policy prohibiting such Grocery Manufacturers Association, the
contact our EthicsLine, a global Internet payments, and reviews to ensure that our Food Marketing Institute and the National
and telephone information and reporting vehicles are appropriately roadworthy Restaurant Association. We also have
service for associates, customers, and licensed. active partnerships with World Wildlife
suppliers and consumers who perceive Fund, the U.S. Agency for International
We participate in several global forums
violations of our Code of Business Development and Partners for a New
on anti-corruption, including the World
Conduct, Workplace Rights Policy or Beginning. We support the UN Global
Economic Forums Partnering Against
applicable laws and regulations. We treat Compact, including the Caring for Climate
Corruption Initiative and the UN Global
all inquiries confidentially and investigate and LEAD initiatives; the Global Reporting
Compacts Anti-Corruption Working
all concerns. Initiative; the CEO Water Mandate;
Group. Through these engagements, we
and the Millennium Development
have been able to continuously identify
Remaining vigilant against corruption Goals. We participate with the Global
and share anti-corruption best practices.
Business Initiative on Human Rights,
Doing business with integrity means In 2012, Transparency International - USA,
the Global Business Coalition Against
avoiding bribery or corruption in any an international anti-corruption advocacy
Human Trafficking, AIM-PROGESS, the
form. It also means complying with the organization, recognized the Company
Global Networks of the International
anti-corruption laws of the countries for our efforts to promote transparency
Organization of Employers, as well as the
where we operate. Our Anti-Bribery and integrity around the world.
U.S. Council for International Business,
Policy provides guidance on how to
Additionally, we have a global program the U.S. Chamber of Commerce, the
conduct business in a fair, ethical and
to screen vendors and potential vendors HR Policy Association, the Labor and
legal manner.
deemed to be high risk and obtain their Employee Relations Network and the
We conduct periodic anti-bribery agreement to abide by the Companys Brussels European Employee Relations
assessments and audits of our business Anti-Bribery Policy. Network.
to raise overall awareness, detect
potential misconduct and monitor
The Coca-Cola Company GRI Report > In Our Reporting > Our Governance and Ethics 77
Stakeholder International Sport and Culture
Association (ISCA)
Engaging health and nutrition
stakeholders with the IFBA
intro
me
Engagement
we
ISCA is a global platform open to In Brussels, Belgium, and New York world
organizations working within the field City, we joined our fellow members reporting
of sport. Its membership includes 130 of the International Food & Beverage index
organizations, including NGOs and Alliance (IFBA) in meeting with a variety
An ongoing conversation, continuous stakeholders from the public and private of stakeholders to discuss our progress
improvement sectors, as well as 40 million individual
against the five commitments IFBA
Effective and ongoing stakeholder members from 65 countries. Given
members made in 2008 to the World
engagement is the foundation of our The Coca-Cola Companys support of
Health Organization.
business and sustainability reporting sport and physical activity programs
worldwide, we believed we shared Ceres
initiatives.
many common objectives with ISCA Ceres is a national coalition of investors,
We recognize the value of maintaining and sought a collaborative relationship.
environmental organizations and other
an active dialogue with a diverse group Through The Coca-Cola Foundation,
public interest groups working with
of global partners, including employees, we now support ISCAs ambition to
companies to address sustainability
consumers, customers, bottlers, promote physical activity across Europe,
challenges. For more than a decade,
distributors, shareowners, investors, to elevate it on political agendas in
The Coca-Cola Company has engaged
nongovernmental organizations (NGOs) the region, and to inspire 100 million
with Ceres on a wide range of
and nonprofit partners. Maintaining Europeans to move more often by 2020.
sustainability issues ranging from our
open and constructive conversations
EPODE sustainability reporting and goals to our
strengthens our relationships, helps
The Ensemble Prvenons lObsit water policies and approach to other
us to understand other views and
Des Enfants (EPODE) is a large-scale, material environmental, social and
guides our decisions to deliver on our
coordinated, capacity-building network governance issues.
commitments.
approach enabling communities to
In our 2011/2012 report, we noted
As our sustainability reporting evolves, implement effective and sustainable
highlights and outcomes from a
we continue to engage internal and strategies to address this challenge.
stakeholder convening arranged by
external stakeholders to determine EPODE comprises four critical
Ceres. That conversation resulted
what areas in our reporting require components: political commitment,
in a report distilling shareholders
further explanation and clarification. public and private partnerships,
perceptions of what we are doing
We highlight a few examples of our community-based actions, and
well in our sustainability initiatives and
global engagement practices and evaluation. The multi-stakeholder
approach promoted through EPODE has reportingand where they thought
outcomes below.
already shown encouraging results in we could improve. We disclosed the
Engagement on active, healthy living preventing childhood obesity in France feedback from the call and actions taken
in Europe and Belgium. EPODE methodology against those suggestions.
In 2013, our European business unit has been implemented in nearly 20 As we embark on communicating and
joined hundreds of stakeholders in a countries across three continents, delivering against a set of ambitious
dialogue on the topics of nutrition and involving more than 20 million people. 2020 sustainability goals, external
physical activity. Our engagements in As a founding partner of the stakeholders will be looking to us to
Europe include the following: EPODE International Network
transparently identify key metrics and
(EIN) since its creation in 2011,
milestones as well as demonstrate
EU Platform for Action on Diet, Physical The Coca-Cola Company is proud to
tangible progress. To that end, we
Activity and Health help support the spread of EINs global
recently continued our conversation with
The EU Platform is a forum for European- mission to reduce the prevalence of
a group of discerning stakeholders in
level organizations willing to commit childhood obesity and its associated
a conference call arranged with Ceres.
health risks. In 2012, The Coca-Cola
to tackling trends in diet and physical We are in the process of reviewing the
Foundation awarded $1.07 million to
activity. Its membership ranges from transcript and notes from this call and
support EPODEs OPEN project, which will
food companies to consumer-protection will update our Stakeholder Engagement
expand and improve the performance
NGOs. Coca-Cola Europe engaged with section online as our review and
of 11 obesity-prevention programs, with
the EU Platform through the Union of assessments are completed.
the goal of increasing the number of
European Soft Drinks Associations.
children and adolescents reached by the
programs from 1 million to 2.7 million
by 2016.
The Coca-Cola Company GRI Report > In Our Reporting > Stakeholder Engagement 78
Water Stewardship & Replenish We believe it is important to bring in citizenship. To send comments, intro
Report engagement a variety of voices to the dialogue suggestions and critiques on our me
and prioritize inclusion of diverse sustainability practices and reporting, we
In addition to our ongoing work with world
Ceres, we maintain stakeholder stakeholders at each convening. please visit the Contact Us page. reporting
engagement at different levels across Click here to read more about our index
We want to hear from you
the Company and benchmark progress corporate stakeholder engagement
through our interim reports. As part We are striving daily to live up to initiatives on issues related to human
of that effort, we seek stakeholder our stakeholders expectations for rights, the International Labour
feedback on our water programs, goals transparency and exemplary corporate Organization and brand collaboration.
and work throughout each year. We
demonstrated our responses to a recent
stakeholder engagement session in our STAKEHOLDER FEEDBACK OUR RESPONSE
2013 Water Stewardship & Replenish (as reported in our 2013 Water
Report. Excerpts are included in the table Stewardship & Replenish Report)
to the right. Provide more clarity on water as a We expanded the section on the human
human right. right to water and sanitation, our position,
Sustainable agriculture convening and efforts to help define operational
practices for business respecting
In February 2013, globally renowned these rights.
agriculture experts joined senior leaders
Provide more detail on water In the Nexus section, we profile our efforts
from The Coca-Cola Companys Public efforts with suppliers. and highlight sustainable agriculture
Affairs, Sustainability, Technical and projects with a water focus/component.
Global Juice Center teams to review We also disclose our work with Ceres on
the Companys sustainable agriculture the Aqua Gauge and what that analysis
showed us about our water programs.
policies and practices. Feedback and
For example, one outcome was to apply
guidance from this convening directly more focus on our supply chain.
informed the Companys recently
Increase details and outcomes We added details of what our
released Sustainable Agriculture Guiding from stakeholder engagement. Environmental Law Institute/
Principles and broader sustainable The Coca-Cola Company Stakeholder
agriculture approach. Engagement on Water Guidance
document informs us in terms of
Human rights conference stakeholder identification, follow-up
and transparency.
In May 2013, the Company hosted our
Discuss challenges in meeting We included honest reflections on the
sixth human rights conference at our
goals. challenge in meeting our 100 percent
corporate headquarters in Atlanta, replenish goal by 2020 and maintaining it
convening more than 150 leaders from thereafter.
businesses, government and NGOs. What does our source vulnerability We added a detailed list of what each
Sponsored by the U.S. Council for assessment (SVA) program site must address as a result of their SVA,
actually require each plant to do/ advancing the process from assessment
International Business, the U.S.
assess? to action.
Chamber of Commerce and the
What have our SVAs found? We added more comprehensive
International Organization of Employers,
descriptions and an overall summary.
the event brought together leading
How do we plan to meet our We engaged with several of our partners
experts to discuss the role of businesses
water efficiency goal? and critics on our replenishment target
in respecting human rights and goal to gain feedback on our progress
implementing the UN Guiding Principles to date and what more they believed we
on Business and Human Rights. could be doing. Additionally, when we
were looking to set a new water efficiency
Participants explored some of the goal, we reached out to key partners and
complex issues and risk areas, such as critics to get their opinions and feedback
human trafficking and conflict minerals, on the goal, what we thought was
as well as important considerations attainable and what would be considered
a stretch. Their input helped guide our 25
for people establishing enterprises
percent metric and our valuation of how
in Myanmar. we would attain it.
The Coca-Cola Company GRI Report > In Our Reporting > Stakeholder Engagement 79
Materiality assessment External recognition Human Rights Campaign (HRC): earned intro
100 percent score for the seventh me
The Coca-Cola Company addresses Recognition for we
consecutive year on the Corporate
risk factors and accompanying material The Coca-Cola Companys world
Equality Index (CEI) reporting
issues in our Annual Report on Form comprehensive strategy and results.
10-K (Item 1A). In accordance with Interbrand: #3 in 2013 of the Best index
Our global teams work diligently to
the standards set forth in the Global Global Brands
advance our mission and vision in the
Reporting Initiative G4 guidelines, the
communities we serve. The following list Interbrand: #23 in 2012 for the Best
Company is in the process of assessing
includes a sampling of the recognition Global Green Brands
materiality and moving toward our next
we have received from external
generation of sustainability reporting McDonalds: recognized for 2012 Best
organizations on our social, economic
and progress alignment. A formal of Sustainable Supply (PlantBottle
and environmental performance in the
materiality analysis and charting will Packaging)
past year.
help us take a close and considered Newsweek Green Rankings: ranked
look at the sustainability issues that Barrons: #8 on the list of Worlds Most
#155 in 2012, up from #289 in 2011
are of the highest concern to our Respected Companies
Southeastern Corporate Sustainability
stakeholders and that could significantly Black Enterprise: recognized as one of
Rankings: ranked #2 among regional
affect our Companys ability to execute the 40 Best Companies for Diversity
companies
its business strategy.
Bloomberg Businessweek: #41 on the list
Meet our partners of Top Performing Companies
The Coca-Cola Company GRI Report > In Our Reporting > Stakeholder Engagement 80
Report Annual Report on Form 10-K and other
filings with the U.S. Securities and
the information contained on those
websites.
intro
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The Coca-Cola Company GRI Report > In Our Reporting > Report Parameters 81
Global Shapers partnership intro
me
At Coca-Cola, we believe that solving
we
current and future challenges is world
dependent upon involving the ideas and reporting
engaging the energy of the Millennial index
generation. To that end, we partner
with the Global Shapers Community, an
initiative of the World Economic Forum,
to amplify the voices of young leaders
worldwide.
Coca-Cola is a founding partner of the
Global Shapers Community, which is one
of several multi-stakeholder communities
at the World Economic Forum. Global
Shapers are selected on the basis of
achievements, leadership potential and
commitment to make a difference. The
community is a vast network of over 260
city-based hubs developed and led by
highly motivated, young leaders between
20 and 30 years old who want to develop
their leadership potential and serve
society. To that end, hubs undertake local
projects to improve their communities.
Coca-Cola engages with Global Shapers
through mentoring programs and
collaborative projects to enable their
impact and to bring the voice of youth
into our business. See a video about
Global Shapers here.
The Coca-Cola Company GRI Report > In Our Reporting > Report Parameters 82
Report of Independent Accountants
We have reviewed selected quantitative performance indicators (the subject matter) included in the accompanying Schedule of Reviewed
Performance Indicators (the schedule) and as presented in The Coca-Cola Companys 2012/2013 GRI Report (the "Report") for the year
ended December 31, 2012. We did not review all information included in the Report. We did not review the narrative sections of the Report,
except where they incorporated the subject matter. The Coca-Cola Companys management is responsible for the subject matter included
in the accompanying table and as also presented in the Report, and for selection of the criteria against which the subject matter is
measured and presented.
Our review was conducted in accordance with attestation standards established by the American Institute of Certified Public Accountants,
and, accordingly, included:
inquiries of persons responsible for the subject matter;
obtaining an understanding of the data management systems and processes used to generate, aggregate and report the
subject matter;
analytical procedures over the conformity of the subject matter with the criteria; and,
performing such other procedures as we considered necessary in the circumstances.
A review is substantially less in scope than an examination, the objective of which is an expression of opinion on the subject matter.
Accordingly, we do not express such an opinion.
Non-financial information contained within sustainability reports are subject to measurement uncertainties resulting from limitations
inherent in the nature and the methods used for determining such data. The selection of different but acceptable measurement techniques
can result in materially different measurements. The precision of different measurement techniques may also vary.
Based on our review, nothing came to our attention that caused us to believe that the subject matter described above is not presented, in
all material respects, in conformity with the attached criteria.
November 1, 2013
Boston, Massachusetts
Front-of-pack labeling North America, Not applicable - qualitative assertion In 2012, The Coca-Cola Company
compliance Europe, and provided front-of-pack energy (calorie)
South Africa information on nearly all beverage
products in North America, Europe,
and South Africa.
1
See Key Criteria for Measurement attached for clarification on the criteria assessed for each performance indicator.
2
For calendar year 2012 only
83
A member firm of Ernst & Young Global Limited
Key Criteria for Measurement
Unless otherwise specified, the data below encompasses operations in the Coca-Cola system. The reporting period for all data collected is
January 1, 2012 December 31, 2012.
Water use Water use ratio (efficiency) is defined as liters of water used per liter of product produced. Total water used is the total of
ratio all water used by the Coca-Cola system in all global production facilities, from all sources, including municipal, well,
surface water and collected rain water. This includes water used for: production; water treatment; boiler makeup;
cooling (contact and non-contact); cleaning and sanitation; backwashing filters; irrigation; washing trucks and other
vehicles; kitchen or canteen; toilets and sinks; and fire control. This does not include return water or non-branded bulk
water donated to the community. Liters of product produced include all production, not just saleable products.
PlantBottles PlantBottle packaging is a PET plastic bottle made partly with renewable, plant-based materials. Coca-Colas first-
distributed generation PlantBottle package replaces conventional fossil-based monoethylene glycol (MEG) one of the two
primary ingredients in PET plastic with plant-based MEG. Approximately 30% by weight of the entire PET polymer is
derived from MEG. The term distributed refers to the number of bottles sold by the Coca-Cola system to retailers. For
select groups that do not provide a calculated distributed bottle count of PlantBottle, the metric tons of bPET used in
the reporting cycles is used to calculate the number of bottles produced using the bottle sizes and weights. A 5%
reduction factor is then applied to the number of bottles produced to arrive at a more conservative estimate of number
of bottles distributed.
Lost time A Lost Time Incident is a work-related injury or illness, including fatality that results in one or more Lost Days. A Lost Day
incident rate occurs when, in the opinion of the medical professional of record, the employees work-related injury or illness prevents
(LTIR) the person from being able to work. Lost Days are counted as calendar days where counting begins the first day
following the injury and ends when the person is able, in the opinion of the medical professional of record, to return to
work, leaves employment or reaches 180 Lost Days. The first Lost Day is the first day following the injury, regardless of
whether it was a scheduled workday, if the criteria for Lost Day are met.
The Lost Time Incident rate (LTIR) is calculated by multiplying the number of Lost Time Incidents by 200,000 then dividing
by the number of hours worked during the reporting period. The LTIR is out of 100 employees and is based on Lost Time
Incidents per 200,000 hours worked (100 full time equivalent employees working 40 hours per week for 50 weeks). Due
to the possibility of first aids becoming a Lost Time Incident over time, TCCCs Lost Time Incident rate was determined as
of July 15, 2013 for the year ended December 31, 2012.
The scope of reporting is limited to data collected for TCCC and TCCC-owned or -controlled operations. Employees
include all hourly, salary and temporary employees who are on the payroll of TCCC and TCCC-owned or -controlled
operations, as well as contractors and temporary employees who are not on a facilitys payroll, but for whom facility
management provides day-to-day supervision of their work and provides the details, means, methods and processes
by which the work objective is accomplished. The number of Lost Time Incidents refers to the total number of Lost Time
Incidents during the reporting period. The hours worked include total hours worked during the reporting period by all
employees. This excludes hours not worked, such as vacations, holidays, or absences.
Front of pack Front-of-pack (FOP) calorie information must be prominently displayed in the visible area of the front of pack defined as
labeling within an area equal to 43% of the area of the 360 degree label with the product logo as its center. The number of
calories (or equivalent term, such as kilocalories or kilojoules, depending on national regulatory approach) per specified
serving, or per container, must be provided. TCCC defines the term nearly all to include the following stipulations: All
Company-owned brands, except those that are exempt, are required to be in compliance with the front-of-pack
labeling commitment. Company-owned brands do not include brands to which TCCC has the licensing or distribution
rights. The exemptions include certain glass bottles due to print limitations and re-use of the same bottles for brand
variants. The exemption also includes fountain beverages, plain, unsweetened, and unflavored water, and small and
very small packages (as determined by country-specific regulations) that are exempt from applying basic nutrition
information under local regulations.
84
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we
world
reporting
index
GRI
content
index