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2012/2013 GRI Report

Table of Contents intro


me
we
world
Introduction 3 reporting
index
About This Report 4
About The Coca-Cola Company 5
The Coca-Cola System 5
Coca-Cola at a Glance 6
2020 Vision 7
Coca-Cola System and Value Chain 8
Letter from the Chairman and CEO 9
2020 Sustainability Commitments 11
Me/We/World Performance Highlights 12

Me 15
Well-Being 16
Marketing Responsibly 24

We 25
Womens Economic Empowerment 26
Charitable Giving 31
Human and Workplace Rights 34
Access to Critical Medicines 44
Disaster Relief 46

World 48
Water Stewardship 49
Sustainable Packaging 59
Climate Protection 64

Sustainable Agriculture 70

In Our Reporting 74
Global Business Principles 75
Our Governance and Ethics 76
Stakeholder Engagement 78
Report Parameters 81

Independent Assurance 83

GRI Content Index 85

The Coca-Cola Company GRI Report > Table of Contents 2


intro
me
we
world
reporting
index

intro

The Coca-Cola Company GRI Report > Intro 3


About This Report: numerous stakeholder engagement sessions
we hold across the globe every year regarding
intro
me

Toward Better sustainability and other issues impacting our


we
world

Transparency in business. This engagement plays an important


reporting
index

Reporting role in our efforts to further enhance our


sustainability reporting.
We strive to focus our reporting and our efforts
We continue our work toward increasing
on our most material issues, as can be seen
transparency in sustainability reporting.
in our 2020 goals. However, we recognize that
In this report, where we can, we report
the next step in improving our reporting on
on the Coca-Cola system, not just
material sustainability topics is to conduct and
The Coca-Cola Company. We believe this
provide expanded disclosure on a more formal
provides a broader view about the impacts of
materiality assessment in conformance with
our business and value chain. Our desire to
Global Reporting Initiative (GRI) G4.
concentrate our efforts on our most significant
value chain impacts is also reflected in our new Additionally, we are working toward
2020 goals for more sustainable management continuously improving our data and data
of water, energy, and packaging use, as collection processes for our non-financial
well as sustainable sourcing of agricultural performance indicators. For the first time
ingredients. These goals apply to the this year, we engaged our independent
Coca-Cola system, rather than solely the accountants, Ernst & Young LLP, a registered
Company. In this report, we continue to report public accounting firm, to provide external
progress against our 2015 goals in addition to review-level assurance on the following
our new 2020 commitments. Going forward, sustainability indicators for the 2012 reporting
we will focus on our performance against our year: water use ratio, PlantBottle packaging,
2020 goals. lost time incident rate and front-of-pack
labeling. We expect to expand assurance over
We are also working toward expanding
time.
our sustainability reporting on topics that
are most important to our Company and Our sustainability report is one way we
our stakeholders. We include an extensive communicate progress against our
discussion of potential risks and challenges sustainability goals and key performance
to our business beginning on page 11 of our indicators. We also encourage you to read our
2012 Annual Report on Form 10-K and other Annual Report and visit Coca-Cola Journey to
filings with the U.S. Securities and Exchange learn more about our sustainability efforts.
Commission (SEC). In this report, we have For information on the scope of this report,
increased our discussion of stakeholder please see the Report Parameters section.
engagement, to be more transparent on the

The Coca-Cola Company GRI Report > Intro > About This Report 4
About The intro
me

The Coca-Cola Coca-Cola we


world

Company System reporting


index

We are the worlds largest beverage To understand our sustainability strategies and
company, refreshing consumers with more programs, it helps to understand our system.
than 500 sparkling and still brands. Led by We are a global business that operates on a
Coca-Cola, one of the worlds most valuable local scale in every community where we do
and recognizable brands, our Companys business. We are able to create global reach
portfolio features 16 billion-dollar brands, with local focus because of the strength of
including Diet Coke, Fanta, Sprite, Coca-Cola the Coca-Cola system, which comprises our
Zero, vitaminwater, Powerade, Minute Maid, Company and our more than 250 bottling
Simply, Georgia and Del Valle. Globally, we
partners worldwide.
are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice The Coca-Cola system is not a single entity
drinks. Through the worlds largest beverage from a legal or managerial perspective, and
distribution system, consumers in more than the Company does not own or control most of
200 countries enjoy our beverages at a rate of our bottling partners.
more than 1.8 billion servings a day. With an While many view our Company as simply
enduring commitment to building sustainable Coca-Cola, our system operates through
communities, our Company is focused on multiple local channels. Our Company
initiatives that reduce our environmental sources ingredients; manufactures and sells
footprint, support active, healthy living, concentrates, beverage bases and syrups to
create a safe, inclusive work environment bottling operations; owns the brands; and is
for our associates, and enhance the economic responsible for consumer brand marketing
development of the communities where initiatives. Our bottling partners manufacture,
we operate. Together with our bottling package, merchandise and distribute the final
partners, we rank among the worlds top 10 branded beverages to our customers and
private employers with more than 700,000 vending partners, who then sell our products
system employees. to consumers.
All bottling partners work closely with
customersgrocery stores, restaurants, street
vendors, convenience stores, movie theaters
and amusement parks, among many others
to execute localized strategies developed in
partnership with our Company. Customers
then sell our products to consumers at a rate
of more than 1.8 billion servings a day. Learn
more about this unique relationship.

The Coca-Cola Company GRI Report > Intro > About The Coca-Cola Company 5
COCA-COLA AT A GLANCE
The Coca-Cola Company (NYSE: KO) is the worlds largest
beverage company, refreshing consumers with more than
500 sparkling and still brands. Our Company and bottling
partners are dedicated to our 2020 Vision, a roadmap for
doubling system revenues this decade, focused on five key
areasprofit, people, portfolio, partners and planet.

PROFIT
$48B $9B $9.1B
net returned to
14%
net
operating income shareowners in EUROPE
revenues (2012, as reported) dividends and
(2012, as reported) share repurchases in 2012
Worldwide Unit Case Volume Geographic Mix (2012)
51 years $162B
NORTH
AMERICA21%
EURASIA &
AFRICA 18%
of consecutive market
annual
dividend
increases
capitalization
as of 12/31/2012 AMERICA 29%
LATIN
PACIFIC 18%
PEOPLE

700K+
Were honored. Were innovative. Were diverse. Were creative.
#4 Most Top 20 Top 50 Creative
Admired Most Innovative Most Diverse Marketer
system associates Company Companies Companies of the Year
worldwide
2013 2013 2013 2013

PORTFOLIO
Ranked by Interbrand Grew 3% globally in 2012 the
Our Companys #1 brand page
as the Worlds Most equivalent of adding another
flagship product on Facebook with
MAY 8 Valuable Brand, Germany or two Russias of
has been proudly
served since
1886 with 2012 value of 71MM+ likes brand Coca-Cola volume to
$77.8B as of August 2013 our business

3,500+ #1
sparkling beverages
ready-to-drink juice
18 OF OUR
TOP
have a low- or
no-calorie alternative
or are low- or
PRODUCTS worldwide and juice drinks
ready-to-drink coffee 20 BRANDS no-calorie
WORLDWIDE
Our portfolio includes 16 billion-dollar brands:

PARTNERS

23MM+
nearly
~250 and 900 CORNER
GROCERY investing with global
bottling partners

$30B+
bottling
partners plants over the next
retail customer
WORLDWIDE outlets five years
PLANET
prevented recovered 468 support support

5MM 371MM ~52% 280+ SUSTAINABLE


40+
through
COMMUNITY
WATER PARTNERSHIP
PROJECTS
metric tons pounds of PHYSICAL
in 100+
(81.1B LITERS)
of CO2 aluminum ACTIVITY
emissions
across global
and PET
plastic
of the water
used in our
finished
COUNTRIES
benefiting
15B+
PlantBottle
OR NUTRITION
PROGRAMS
AGRICULTURE
PROJECTS
manufacturing
operations
beverage beverages
replenished 1.8MM+ packages IN 115+ IN 25+
containers PEOPLE
since 2004 U.S. and Canada statistic, 2012
in 2012 distributed
as of March 2013
COUNTRIES COUNTRIES
All information as of 12/31/12 unless otherwise noted. For more information visit: www.coca-colacompany.com 6
2020 VISION
We see a world filled with opportunities that range from doubling our system
revenues by 2020, to developing new beverage products that meet consumers
evolving preferences and needs, to creating social value and making a positive
difference in the communities in which we operate. Our 2020 Vision is the roadmap
for converting these long-term aspirations into reality. It provides business goals that
outline what we need to accomplish together with our global bottling partners,
customers and consumers in order to achieve sustainable, measurable growth.

Our 2020 Vision goals help guide us to achieve


success throughout the Coca-Cola system:

PEOPLE
Be a great place to work.

PARTNERS
Be the most preferred and trusted beverage partner.

PROFIT
More than double system revenues while increasing system margins.

PORTFOLIO
More than double our servings to over 3 billion a day and be No. 1 in the
nonalcoholic ready-to-drink beverage business in every market and
every category that is of value to us.

PLANET
Be a global leader in working to achieve more sustainable water use,
packaging, energy and climate protection.

PRODUCTIVITY
Manage people, time and money for greatest effectiveness.
7
Coca-Cola System &
Value Chain
As a global system with operations in more than 200 countries and
territories, we depend on demand from consumers and strong
partnerships with suppliers, distributors, retailers and communities across
our value chain to help us grow our business sustainably.

partnerships
with retailers
sustainable
agriculture

recycling water
+ stewardship
recovery
responsibly
sourced
innovative ingredients
distribution

manufacturing
efficiencies
+
packaging
technology

8
Letter from the October 31 9:00am
intro
me

Chairman and CEO


we
world
reporting
index

Dear friends,
Sustainability is at the heart of the Coca-Cola impact on building a more sustainable and
story. Together with our bottling partners, resilient value chain not only for our Company,
weve long worked to build stronger, healthier, but also the communities we proudly serve.
more active communities and advance We at The Coca-Cola Company firmly believe
environmental conservation. Why? Because there are no issues that will more shape
we know our business can only be as healthy, or define the 21st century than the global
vibrant and resilient as the communities we empowerment of women; the management
proudly serve. of the worlds precious water resources;
and the well-being of the worlds growing
For decades, our Companylike many
population. Let me share with you our progress
othershas worked to be part of societys
on each of these priorities:
solutions. Coca-Cola, for example, was
promoting physical activity in the 1930s, varied Women: We continue advancing our
size and packaging choices in the 1950s and 5by20 initiatives to enable the economic
anti-litter campaigns in the 1960s. And our first empowerment of 5 million women
diet cola, TaB, debuted 50 years ago. entrepreneurs across our global value chain by
2020. From fruit farmers and artisans to micro-
Today, were advancing 21st century solutions
distribution center owners, we are helping
by partnering across the golden triangle of
women entrepreneurs overcome the barriers
business, government and civil society. We feel
they face to business success by providing
a special accountabilityas a business that
them with professional training, support
operates on a global scaleto help improve
networks and access to finance. In just three
the well-being of our communities while
years, our 5by20 programs enabled 300,000
doing what we can to responsibly steward the
women in more than 12 countriesmore than
natural resources of the planet we all share.
double the number of participants in 2011.
For us, this is a journey. Were making progress
Water: At Coca-Cola, we understand that
as we create social value and strive to operate
water is absolutely vital to our business. As
in ever more sustainable ways. After all, as
such, weve set a goal to replenish 100 percent
we like to think about it, were not building
of the water used to make our beverages by
The Coca-Cola Company so much for the
2020. To date, about 52 percent of our global
next quarter, but the next century.
product volume is estimated to be replenished
Taking the long view has served us well. We through 468 community water projects around
are calling attention to and affecting positive the world.
change on global issues that have a significant
These projects take many forms, from

The Coca-Cola Company GRI Report > Intro > Letter from the Chairman and CEO 9
rainwater harvesting and drip irrigation to most comprehensive to date, demonstrating intro
me
safe water access and sanitation. Our safe our commitment to increased transparency we
water efforts also include our partnership with we present our leadership priorities of women, world
reporting
DEKA R&D to place between 1,500 and 2,000 water and well-being, which are rooted index
EKOCENTERs (a kiosk designed to improve the in an expanded set of sustainability goals
well-being of communities) or Slingshot water announced earlier this year. These priorities are
purification systems in 20 countries by the end integral to our sustainability framework, which
of 2015. In addition, were working to improve we call Me, We, Worldour shared vision
our water efficiency, which we define as the for how we can work together to create more
amount of water we use per liter of product, by value for our consumers and communities.
25 percent through operational advancements
We are collaborating across the golden triangle
across our system. This goal builds on the 21.4
with a variety of extraordinary organizations
percent improvement weve already made
to advance our progress. The cumulative
between 2004 and 2012.
expertise of our partners both inspires and
Well-being: Our business continues to be built enables us to do far more than we could
on a heritage of uncompromising quality alone. As we strive to improve each and every
the promise that all our beverages are safe, community we proudly serve, we continue to
refreshing and delicious. Today across 200- support the United Nations Global Compact.
plus countries and territories, we offer the
Thank you for your interest in the efforts of
choice of more than 500 brands and 3,500
The Coca-Cola Company and our valued
beverages, with the health and well-being of
bottling partners. We appreciate you taking
our consumers playing a large and growing
the time to review this report, and invite you
role in the development of our brands.
to share your thoughts with us. Together, Im
While some of our beverages are designed convinced that we will continue to refresh
for local tastes, our well-being commitments the world, inspire moments of optimism and
are universal. As we announced on May happiness, create value and make a positive
8, 2013, our teams are working to provide difference.
low- and no-calorie beverage options in
every market; provide transparent nutrition
Very best regards,
information featuring calories on the front of
all our packages; market all our beverages
responsibly; and help get people moving by
supporting active, healthy living programs in
every country where we do business.
Muhtar Kent
As we work to double the overall size of our Chairman of the Board and
business over the course of this decade, we Chief Executive Officer
are further embedding sustainability with our The Coca-Cola Company
2020 Vision for growth. In this reportour

The Coca-Cola Company GRI Report > Intro > Letter from the Chairman and CEO 10
2020 Sustainability Commitments
Our Sustainability framework what we call
Me, We, World is our shared vision for how we can
work together to create social value and make a positive
difference for the consumers and communities we serve.

me Enhancing personal well-being


Responsible
Well-Being Marketing
Offer low- or Help get people Provide transparent Market responsibly,
no-calorie moving by supporting nutrition information, including no
beverage options physical activity featuring calories on advertising to children
in every market programs in every the front of all of our under 12 anywhere
country where we do packages in the world
business

we Building stronger communities


Charitable Human &
Women Contributions Workplace Rights
Enable the economic Give back at least 1% Comply with Human
empowerment of 5 of our operating and Workplace Rights
million women income annually standards
entrepreneurs across
our value chain by 2020

world Protecting the environment


Climate Sustainable
Water Protection Agriculture
Replenish 100% of Improve water Reduce the carbon Sustainably source
water used in our efficiency 25% footprint of the drink in key agriculture
finished products (compared to a 2010 your hand 25% ingredients
baseline) (through our full
end-to-end value chain)
Packaging
Reach a 75% recovery Use PlantBottle
rate for the number of packaging for all
bottles and cans PET plastic bottles
equivalent to what we (up to 30% plant
introduce in developed material)
markets 11
Me/We/World intro
me

Performance
we
world
reporting
Highlights by Year index

me
Well-Being 2012 2011 2010 2009
Number of new beverage products introduced 500+ 500+ 600+ 600+
Number of low- and no-calorie beverage products launched 100+ 100+ 150+ 180+
Number of low- and no-calorie beverage products in total 800+; 23% 800+; 23% 800+; 23% 800+; 24%
global portfolio and percent of total global beverage product
portfolio
Percent of global sparkling volume from low- and no-calorie 14% 13% 14% 15%
beverages
Number of physical activity and nutrition education programs 290+ programs; 280+; 115+ ~150; ~100 ~150; ~100
sponsored by the Coca-Cola system and number of countries 118 countries
where programs are present
Company Global Product Quality Index rating (out of 100)* 95 95 95 94

we
Women's Economic Empowerment 2012 2011 2010 2009
Women Enabled Cumulative (as per Coca-Cola's definition) nearly 300,000 131,000 program N/A
launched
Charitable Contributions 2012 2011 2010 2009
Total Company economic impact, inclusive of global $38.0B $36.5B $26.6B $23.4B
salaries and benefits, shareowner dividends, local capital
expenditures, goods purchased and income taxes
Charitable contributions and equivalent percent of operating $102MM; 0.9% $124MM; 1.2% $101MM; 1.2% $88MM; 1.1%
income
Contribution by Category
Active Healthy Living $16MM $9MM $7MM $4MM
Environment - Water, Community, Recycling & Other $24MM $25MM $26MM $13MM
Education $24MM $23MM $24MM $23MM
Other Wellness Initiatives $8MM $8MM $5MM $4MM
Local Community Initiatives** $25MM $48MM $26MM $32MM
In-Kind $5MM $11MM $13MM $12MM
Human and Workplace Rights 2012 2011 2010 2009
System Workplace Rights Performance (global goal 80%) 81% 73% 63% 44%
Bottling partner and supplier compliance with Company 80% N/A N/A N/A
Supplier Guiding Principles (90% target by 2015)
Number of Workplace Rights Policy assessments 71 74 88 107
Workplace Rights Policy compliance of Company-owned and 98% 98% 91% 90%
-managed facilities
Number of Company-owned facility, bottling partner and 2,030 2,241 2,118 1,971
supplier audits performed
Total Company spend with minority- and women-owned $829MM $766MM $622MM $459MM
business enterprises
Percent of employee base by gender - U.S. only 82% male; 82%; 18%1 71%; 29%1 50%; 50%1
(male; female) 18% female1

The Coca-Cola Company GRI Report > Intro > Me/We/World Performance Highlights 12
Human and Workplace Rights 2012 2011 2010 2009 intro
me
Percent of employee base by race/ethnicity - U.S. only we
African American 20% 20.0% 13.0% 23.0% world
Asian 3% 1.0% 3.0% 5.0% reporting
index
Caucasian 57% 58.0% 70.0% 64.0%
Hispanic 18% 18.0% 10.0% 7.0%
Other Ethnic Multicultural 2% 3.0% 4.0% 1.0%
Percentage of total elected Company officers
Men 61% 69% 64% 77%
Women 39% 31% 36% 23%
Minorities 26% 19% 24% 22%
Total employees 150,9001 146,2001 139,6001 92,8001
Females on Board of Directors 2
2 of 17 2 of 17 2 of 15 3 of 14
Ethnically diverse members of the Board of Directors 3
3 of 17 3 of 17 3 of 15 3 of 14
Board of Directors members over age 40 100% 100% 100% 100%
Females in Senior Roles 30% 28% 27% 26%
Females in Immediate Pipeline Level Roles 34% 34% 32% 31%
Females in Professional Pipeline Roles 40% 46% 45% 45%
Females Participating in Key Leadership Programs 44% N/A N/A N/A
Company associate and casual contractor Lost-Time Incident 2.3 LTIR 2.2 LTIR 4.1 LTIR 1.9 LTIR
Rate (LTIR) per 200,000 work hours***

world
Water 2012 2011 2010 2009
Water use ratio (efficiency), defined as liters of water used per 2.12 2.16 2.26 2.36
liter of product produced by the Coca-Cola system
Total liters of water used by the Coca-Cola system 303B 293B 294B 300B
Bottling plants completing source vulnerability assessments 788 of the 863 612 of the 863 370 of 859 bottling N/A
bottling plants in our bottling plants in our plants in our
system system system

Source water protection (SWP) 587 of 863 bottling 582 of 863 269 of 859 N/A
plants have begun bottling plants had bottling plants had
implementation completed SWP completed SWP
plans plans

Percent of Coca-Cola system plants in compliance with 98% (160B liters 96% 93% 89%
internal wastewater treatment standards (which meet and systemwide)
often exceed applicable laws)
Number of community water partnerships supported by 468; 100+ 382; 94 323; 86 250; 70
the Coca-Cola system and number of countries where
projects exist
Estimated percent of water replenished by the Coca-Cola 52% (~81.1B 35% 33% 22%
system based on the total water used in our finished liters of water
beverages replenished)
Climate Protection 2012 2011 2010 2009
Direct greenhouse gas emissions for the Coca-Cola system 1.85 MMt CO2e 1.84 MMt CO2e 1.91 MMt CO2e 1.91 MMt CO2e
Indirect greenhouse gas emissions from electricity purchased 3.63 MMt CO2e 3.48 MMt CO2e 3.28 MMt CO2e 3.42 MMt CO2e
and consumed (without energy trading) by the Coca-Cola
system
Total greenhouse gas emissions for the Coca-Cola system 5.48 MMt CO2e 5.32 MMt CO2e 5.19 MMt CO2e 5.33 MMt CO2e
(2004 baseline of 4.78MMt CO2e)

The Coca-Cola Company GRI Report > Intro > Me/We/World Performance Highlights 13
Climate Protection 2012 2011 2010 2009 intro
me
Emissions ratio (gram CO2/L) 37.81 g CO2/L 38.64 g CO2/L 39.35 g CO2/L 41.66 g CO2/L we
Emissions intensity - the ratio of emissions to sales volume Improved nearly N/A N/A N/A world
2% of 2011, reporting
improved 19% index
since 2004
Fleet CO2 Emissions 4.60 MMt 4.03 MMt 4.47 MMt 7.18 MMt
Total megajoules of energy used by the Coca-Cola system 62.4B 59.7B 58.9B 57.9B
(baseline 2004 - 54.4 billion megajoules)
Energy use ratio (efficiency), defined as megajoules of energy 0.43 0.44 0.45 0.46
used per liter of product produced by the Coca-Cola system
Total electricity purchased by the Coca-Cola system, 7,218,470 MWh 6,760,037 MWh 6,596,462 MWh 6,425,507 MWh
measured in megawatt hours (MWh)
Number of hydrofluorocarbon-free refrigerated coolers and 243,688 296,556 145,671 73,110
vending machines placed in markets each year
Total waste ratio (grams manufacturing waste/liters product) 9.69 9.52 9.55 10.22
Total waste diversion (% manuf. waste diverted from landfill) 85% 86% 85% 82%
Sustainable Packaging 2012 2011 2010 2009
Estimated percentage of bottles and cans equivalent to what 39% 37% 36% 36%
we introduce into the marketplace that was recovered by
our system or through our support of third-party recovery
programs
Number of bottles using PlantBottle (bPET) technology/ Distributed more
packaging globally than 14B PlantBottle
packages in 24
countries since the
beginning of the
program. Distributed
approximately
7B PlantBottle
packages in
calendar year 2012.

Footnotes:
*As measured through TCCCs global quality performance monitoring program.
** Community improvement, arts and culture, youth development, economic empowerment, etc.
*** TCCC and TCCC-owned or -controlled operations.

1
Significant change in data from 2009 to 2012 is primarily due to the impact of our acquisition of Coca-Cola Enterprises Inc.s North
American business.
2
As of mid-2013, there are 4 females out of 17 members on the Board of Directors.
3
As of mid-2013, there are 5 ethnically diverse members out of 17 on the Board of Directors.

The Coca-Cola Company GRI Report > Intro > Me/We/World Performance Highlights 14
intro
me
we
world
reporting
index

me

The Coca-Cola Company GRI Report > Me 15


Well-Being meets the highest standards for safety on suppliers of certain agricultural intro
and quality. products that we use as ingredients, me
including coffee, tea and dairy. By first we
We work to ensure consistent safety world
Since the first Coca-Cola and quality through strong governance
evaluating all suppliers according to a
reporting
was served in1886, and through compliance with applicable
10-point risk model, we determined how index
our consumers well- frequently and to what extent to audit
regulations and standards. We stay
individual suppliers.
beinghasbeen an integral current with new regulations, industry
part of our values and vision best practices and marketplace To further ensure quality among our
conditions, and engage with standard- suppliers, we require them to be
to provide safe, delicious
setting and industry organizations. certified as meeting Global Food Safety
and refreshing beverages to Initiative (GFSI) standards. In 2012, 81
Additionally, we manufacture and
people from all walks of life. distribute our products according to strict percent of our ingredient suppliers were
Today, 127 years later, our consumers policies, requirements and specifications certified according to GFSI standards,
well-being continues to drive our values set forth in an integrated quality and 71 percent of our packaging
and vision and it is a responsibility we management program that continually suppliers were certified. We are working
take seriously. Because in communities measures all operations systemwide to help the remainder of our suppliers
large and small, we work to inspire against the same stringent standards. achieve certification by the end of 2013.
positive opportunities for all of our Our quality management system also
consumers. From the beverages we offer identifies and mitigates risks and drives Safety and quality by design
to how we label and market them to local improvement. In 2012, dozens of product safety
physical activity and nutrition programs At every step of production, we and quality experts from across our
we support, our consumers well-being is stringently test our beverages in modern global system completed an 18-month
interwoven into the fabric of our Company, laboratories, where we measure quality process of further integrating safety
both as a responsible corporate citizen attributes of ingredients as well as and quality management across our
and as a community partner. samples collected from the marketplace. supply chain. Now, by connecting the
We consistently reassess the relevance right experts within our system when a
Our beverages new ingredient or product is introduced,
of our requirements and standards and
Across more than 200 countries continually work to improve and refine and by taking a broader, more holistic
worldwide, we proudly serve more them across our entire supply chain. view of new products and ingredients
than 3,500 beverages that fit every from the outset, were able to identify
lifestyle. As the worlds largest provider Measuring and meeting safety and potential risks long before production
of sparkling beverages, ready-to-drink quality standards begins. We expect this approach to
(RTD) juices and juice drinks, and RTD As of 2013, all audits measuring further optimize safety and quality,
coffee, we strive to meet the highest of compliance with our product safety and minimize risk, increase efficiencies and
standards in both product safety and quality standards are unannounced, lower production costs.
product quality. From rigorous product meaning personnel at our facilities
The safety and quality of every
safety and quality standards to ensuring are unaware when auditors will visit.
ingredient
ingredient safety and quality in each This enhancement will help ensure
of our products to driving innovation that manufacturing facilities across Since 1886, we have held all of our
that provides new beverage options to our system are in compliance with our products to the highest of standards.
meet consumers evolving needs and standards and audit-ready at all times. Wherever we operate, we abide by
preferences, we work every day to share In 2012, our internal auditors conducted the laws and regulations of local
safe and refreshing beverages with safety and quality audits at 541 of our communities, including regulations
the world. systems more than 800 manufacturing pertaining to health, safety and product
facilities worldwide. labeling. Every ingredient we use in
Safety and quality in every serving every product we make must meet or
Helping suppliers meet safety and exceed these standards. If we had any
Our commitment to consumer well-
quality standards across our system concerns about the ingredients we use,
being begins with our commitment to
product safety and quality. Across the In 2012 and 2013 we worked more we simply would not use them.
Coca-Cola bottling system, we take closely with certain suppliers to ensure
great care to develop systems to help that they meet our safety and quality
ensure that every one of our beverages standards. We focused our attention

The Coca-Cola Company GRI Report > Me > Well-Being 16


Aspartame Our decision on the use of As manufacturing capacity for the intro
biotechnology-derived ingredients in modified caramel becomes available, me
We use aspartame to sweeten many of we
any given market depends on safety, we intend to expand its use globally.
the 800 low- and no-calorie beverages world
regulatory authorizations, types of reporting
we offer around the world and we do so
ingredients locally available and local A sweet innovation
with an uncompromising commitment to index
community preferences. To provide consumers with more low-
product safety and quality. Aspartame is
one of the most thoroughly researched and no-calorie options, we continue
Caramel coloring to pursue the development of safe,
food ingredients in use today, with more
We use caramel coloring in several of innovative sweeteners. Across more
than 200 studies to support its safety.
our products. In fact, we have used it in than 15 countries, we offer more than 45
It is permitted for use in more than 100
Coca-Cola beverages since 1886. While products sweetened in whole or in part
countries, and authorities that have
our caramel coloring today comes from with stevia, a zero-calorie sweetener
approved aspartame include the Joint
commercial manufacturers, it is and with origins in the chrysanthemum
Food and Agriculture Organization/
always has been safe. family. Our newest: Coca-Cola Life,
World Health Organization Expert
which we introduced in Argentina
Committee on Food Additives; the Special interest groups have claimed in June 2013. A mid-calorie cola
European Food Safety Authority; and that caramel coloring in our cola sweetened with sugar and stevia,
the U.S. Food and Drug Administration. products poses a cancer threat Coca-Cola Life is the first stevia-
For more than 25 years, aspartame to consumers because it contains sweetened product we have introduced
has been used to sweeten more than 4-methylimidazole, also known as under the Coca-Cola brand. Among our
6,000 foods, ranging from sparkling 4-MEI. 4-MEI is a byproduct that can other stevia-sweetened products are
beverages and chewing gum to form when many foods are heated varieties of Sprite and three varieties of
gelatins, candies, desserts, yogurts and or browned. Food safety regulators Nestea sweetened with a combination
sugar-free cough drops. throughout the world, including the U.S. of stevia and sugar, introduced in France
Food and Drug Administration, Health in 2012; Fanta Select and Sprite

Click to see Canada and the European Food Safety Select, both mid-calorie beverages
sweetened with a blend of stevia and
Authority, have said that the caramel we
Coca-Colas use is safe, and that 4-MEI in caramel sugar that we began test-marketing in
aspartame is not a health concern. Caramel several U.S. cities in 2012; and Sprite
sweetened with stevia, made available
infographic. color meeting global specifications is
in the United Kingdom in the spring of
permitted for use in every country where
2013. We also use stevia alone or in
we sell our products.
Biotechnology combination with other sweeteners in
In early 2012, under the right-to-know vitaminwater zero, Honest Fizz and
We use only those ingredients that have
law known as Proposition 65, the state Honest Zero beverages in the United
been evaluated for safety based on
of California began requiring warning States; Minute Maid juices in Europe;
evidence-based science and that have
labels for some products containing and Del Valle juices in Latin America.
been approved for use by local health
4-MEI above an extremely low level.
and safety regulators. In the second quarter of 2013, we joined
It is important to note that the state our partner PureCircle in seeking both
Numerous health organizations, continues to allow all of these products a patent and the U.S. Food and Drug
including the World Health Organization, to be sold, including the ones that Administrations Generally Recognized
the United Nations Food and Agriculture require the Proposition 65 warning. As Safe (GRAS) status for Rebaudioside
Organization, the U.S. Food and Drug In other words, they are safe to use M, or Reb-M, a new stevia sweetener
Administration and the U.S. National and to consume. We disagree with the that we believe will allow us to continue
Academy of Sciences, have determined states decision to require a warning to innovate and expand the variety of
that the use of biotechnology is safe. label based on the presence of 4-MEI in our beverages. Additionally, through
While we acknowledge the benefits certain products, as scientific evidence our partnership with Chromocell
that biotechnology can provide to does not support the states position. Corporation, we are working to develop
the environment and to address But we asked our caramel suppliers to flavors that could enhance the sweet
the growing pressure on the global make the necessary manufacturing- taste of sugar, along with other natural
food supply, we also respect local process modifications to ensure that our sweeteners and other safe ingredients
communities preferences in the caramel would be below the level set by that will help us offer great-tasting
sourcing of food and beverage California, so that our products would beverages with fewer calories.
ingredients. not be required to carry a misleading
warning label.

The Coca-Cola Company GRI Report > Me > Well-Being 17


against contamination and extends the intro
shelf life of foods and beverages. It also me
is used to manufacture shatter-resistant we
world
bottles, medical devices, sports safety reporting
equipment, compact disc covers and index
many other products. BPA has been
used safely in the food packaging
industry for more than 50 years

While we are aware of the concerns and


viewpoints that have been expressed
about BPA, our point of view is that the
scientific consensus on this issue is
most accurately reflected in the opinions
expressed by those regulatory agencies
whose missions and responsibilities
are to protect the publics health. The
consensus repeatedly stated among
regulatory agencies in the United
States, Australia, Canada, Japan, New
Zealand and in Europe is that current
Driving sustainable innovation across more than 8 fluid ounces) or less. In levels of exposure to BPA through food
our portfolio the United States, Australia, Canada, and beverage packaging do not pose a
Our system has a tradition of South Korea and Thailand, we offer health risk to the general population.
innovating in many ways to offer our 222 milliliter (7.5 fluid ounce) cans of
We will continue to take our guidance
consumers a variety of choices. From Coke, Diet Coke, Coke Zero, Sprite,
on this issue from national and
the soda fountain to the six pack, Fanta, Barqs and Seagrams
international regulatory authorities,
The Coca-Cola Company has been on Ginger Ale, all containing zero to 100
and we will take whatever steps are
the front lines of innovation. Today we calories. And our innovative Coca-Cola
necessary, based on sound scientific
use packaging innovation to provide Freestyle fountain dispenser, which
principles, to ensure that any package
more options to consumers, to enable we are rolling out in the United States
technology is safe for our consumers.
them to choose the right beverage and and other markets, offers more than 100
package size to fit their lifestyle. beverage choices, including more than Meanwhile, we continue to work
70 low- and no-calorie options, allowing closely with several suppliers who
Today we offer three times the number
consumers more choice. are seeking alternatives to can liners
of products we offered a decade ago
containing Bisphenol A. Any new
and more than 10 times the number Safety and quality in our packaging:
material, assuming it has all necessary
we offered 20 years ago. While we our position on Bisphenol A
regulatory approvals, also would have
are best known for Coca-Cola, our Our top priority is to ensure the safety to meet our safety, quality and functional
products include full-, reduced-, low- and quality of our products and requirements.
and no-calorie sparkling beverages, still packaging through rigorous standards
beverages, waters, juices, juice drinks, that meet or exceed government Inspiring the world to come together to
sports and energy drinks, teas, coffees, help address obesity
requirements. If we had any concerns
and milk- and soy-based beverages. about the safety of any product Worldwide, people are facing a serious
ingredient or packaging material, we and complex health challenge: obesity.
Packaging innovation
would not use it. It affects individuals in every culture,
Innovation has been a driver of our community and country around the
Some consumers have expressed
Company since its very beginning. worldand itrequires action from every
concern about Bisphenol A, or BPA,
Today, one way we use innovation is to sector of societyincludingcompanies
which is used in making the lining of
provide smaller package sizes, both in like ours.
our metal cans. BPA is a chemical used
full- and low- and no-calorie beverage
worldwide in making the packages of Today, we are mobilizing assets across
options. In over 125 countries, we offer
thousands of products, including the our global system, which spans more
glass-bottled sparkling beverages in
coating inside virtually all metal food than 200 countries to help educate,
serving sizes of 250 milliliters (a little
and beverage cans. This coating guards empower and enable people from all

The Coca-Cola Company GRI Report > Me > Well-Being 18


scores of others are examples of how intro
Click to see The Coca-Cola Company is supporting me
we
Coca-Colas the effort to help strike an energy
world
balance in young people worldwide.
global well-being reporting
index
commitments The Coming Together campaign

infographic. With one of the worlds best-known


brands, marketing is one of our
18 of our top 20 brands have a
Companys most powerful platforms,
walks of life to pursue solutions that low- or no-calorie alternative or
giving us an extraordinary ability to
help address obesity and inspire active, are low- or no-calorie
connect with consumers and inspire
healthy living.
millions of people around the globe. In
Some have suggested that sugar- 2012, we rolled out a global marketing
sweetened beverages like Coca-Cola Nearly 25% of our portfolio
campaign to offer consumers greater
are a primary cause of increased
of 3,500+ still and sparkling
insights on our vast product portfolio
beverages is low- or no-calorie
obesity rates. We disagree. There is and to promote active, healthy living.
scientific consensus that weight gain This was followed in early 2013 by the
is primarily the result of an imbalance launch of a Coming Together website,
of caloriesmore calories consumed where we invite users to share their
125+ countries offer Coca-Colas
than expended. People consume glass bottled sparkling beverages
ideas for fighting obesity and living an
many different foods and beverages, in serving sizes of 250mL
active, healthy lifestyle. The Coming
(a little more than 8 fl. oz.) or less
so no single food or beverage alone is Together campaign reflects our belief
responsible for obesity. When it comes that addressing obesity requires new
to weight management, all calories ideas and the collective effort of all
count, including those from our caloric segments of society. It also provides
beverages. another opportunity for engaging
We are working to provide more directly with our consumers.
beverage options than ever to fit every
Our commitment to you
lifestyle, including morelow- and no-
calorie beverages to complement our In May 2013, Muhtar Kent, our Chairman 45+ products in 15+ countries are
caloric options. In addition, we are and Chief Executive Officer, announced sweetened in whole, or in part,
four worldwide business commitments
with natural, zero-calorie stevia
working to provide consumers with
the facts on the calorie content in our to guide our global systems efforts to
beverages with clear calorie counts on help address obesity. They include: Offer low- or no-calorie
the front of all our packages that make it Offer low- or no-calorie beverage beverage options
easier than ever for consumers to know options in every market.
the calorie content of theirchoices. Goal: Offer low- or no-calorie
Provide transparent nutrition beverage options in every market.
While we provide consumers options information, featuring calories on the
on how many calories they choose to Progress: In progress.
front of all of our packages.
take in, we are also working to inspire
consumers to live active, healthy lives Help get more people moving by We believe choices come in many
by providing opportunities to expend supporting physical activity programs tastes, shapes and sizes. With more
calories through our vast support of in every country where we do than 3,500 drink choices around the
physical activity programs. Using a business. world, we currently offer more than
community-based model, we have Market responsibly, including no 800 low- and no-calorie options
partnered with governments, civil advertising to children under the age worldwidenearly 25 percent of our
society and other businesses to help of 12 anywhere in the world. According global portfolio. Eighteen of our top
engage and inspire people all over the to our Policy, we do not market any 20 brands have a low- or no-calorie
world to be healthy and happy through of our beverages in programming alternative, or are themselves low or no
movement. Initiatives likeBeat the where the audience is more than 35% calorie. In 2012 alone, we introduced
Street,Copa Coca-Cola, EPODE, Exercise children under 12. more than 500 new products globally,
is Medicine, Mission Olympicand including portion-controlled options

The Coca-Cola Company GRI Report > Me > Well-Being 19


for regular-calorie products, and more around the world and are working to intro
than 100 of them were low or no calorie. ensure there are robust active, healthy me
Since 2000, our average calories per living programs in every country in which we
world
serving have decreased by 9 percent we operate. Here are descriptions of just
reporting
globally. some of the programs we support. index
Read more about our sweet innovations
China: China School Active Lifestyle
enabling us to achieve our progress
Campaign through the Balanced Diet
to provide more low- and no-calorie
options in every market. In partnership with 12 governmental
ministries in China, we are encouraging
Providing transparent nutrition students to have a more balanced
information lifestyle with good nutrition and
increased physical activity. Through
Goal: Provide front-of-pack multiple year-long campus activities,
information on all of our products. this program will reach more than
Progress: In progress. 120,000 students.

Colombia: Goals for a Better Life


In 2009 we were the first global
Were helping to fund the expansion of
beverage company to commit to provide
this program from Columbianitos, Inc.,
calorie information on the front of
which uses soccer and other sports
nearly all of our packages worldwide.
as a tool to promote active, healthy
At the end of 2011, we met that goal. In
lifestyles for 1,700 students in Bogot
addition, Ernst & Young reviewed that
and Cartagena.
The Coca-Cola Company provided front-
of-pack energy (calorie) information on Ecuador: Apntate a Jugar Program
70+ low-/no-calorie options are
nearly all beverage products in North
offered by the innovative Coca-Cola Coca-Cola Foundation of Ecuadors
America, Europe, and South Africa
Freestyle fountain dispenser program reached 21,450 students,
during the 2012 reporting year.1 As part
of our new global commitments to help with the support of Junior Achievement
address obesity, we are committed Foundation, by providing physical
to providing front-of-pack calorie education equipment kits to 30 public
information on all of our packages. schools in Quito.
100
CALORIES Printing such information remains Germany: Risk Evaluation of
a challenge on some types of glass Berlin Women
bottles. Our policy exempts bottled
This study by Charite Universittsmediz
water products that are not flavored or
Berlin will track more than 1,000 women
sweetened since water is inherently free
Became the first beverage participating in a study of cardiovascular
of calories. In addition, we are working
company to commit to front-of- disease and risk factors.
with our equipment suppliers to provide
pack calorie labeling globally on
calorie information on Company-owned Hong Kong: My Wellness Tracker
nearly all of our packaging in
2009, and weve met that target vending machines in the United States.
In collaboration with the Centre for
Nutritional Studies at The Chinese
Inspiring active, healthy living
University of Hong Kong, we are
Goal: Sponsor at least one physical providing an educational toolkit with
activity program in every country in an online personalized diet and activity
which we operate. tracker to promote energy balance,
healthy nutrition and exercise to primary
Progress: In progress. and secondary school students and the
general public. The effort is expected
Committed, together with our Exercise is essential for overall to benefit more than 51,000 children
beverage industry peers, to good health. As part of our global and adults.
display calorie information on the commitments to help address obesity,
front of Company-owned vending we sponsor more than 290 active,
machines in the U.S. healthy living programs in 118 countries

The Coca-Cola Company GRI Report > Me > Well-Being1 20


Hungary: Dietitian Support Program for intro
Hungarian University Students me
we
4,500 students at the three largest world
universities in Hungary will receive reporting
nutritional counseling and education index
through the Hungary Dietetic
Association.

Italy: A Scuola inForma Program

Were helping to continue the A Scuola


inForma (At School In Shape) nutrition
education program, which benefits
15,000 students in 40 high schools
throughout Italy by providing training and
toolkits for teachers.

Latvia: National Active Lifestyle Campaign Many of our community projects promoting active, healthy living are funded through
The Coca-Cola Foundation and our foundations worldwide. In 2012, The Coca-Cola
This national public awareness Foundation awarded $15 million to support 135 physical activity and nutrition programs
worldwide. Read more in the Charitable Giving section of this report.
campaign will promote healthier eating
and physical activity and reach 460,000
United States: Troops for Fitness Two of our signature programs are
children and adults.
EPODE International Network and Beat
In 2012, The Coca-Cola Foundation made
Peru: EducAnimando con Salud Program the Street.
a $3 million grant to Chicagos Garfield
The EducAnimando con Salud (Teaching Park Conservatory Alliance. Among
EPODE International Network
and Encouraging with Health) program other programs, the grant will support
the Chicago Park District in hiring U.S. Large-scale, effective prevention of
from Asociacin Benfica PRISMA will
veterans to teach military-style fitness overweight and obesity remains a
benefit 13,000 schoolchildren through
classes. The Troops for Fitness program, pressing public health priority given its
curriculum-based nutrition education and
adverse impact on health and quality of
physical activity programs. in conjunction with the park districts
life, including associated risks with certain
Fun with Food nutrition education
non-communicable diseases (e.g.,
Serbia: Find the Right Measure curriculum, will be available in more than
diabetes, cardiovascular diseases and
Were helping the International Forum 60 Chicago-based community facilities.
cancer).
of Medical Students Association fund These efforts will reach 125,000 residents
annually by 2016, making the park district In view of current estimates suggesting
a national anti-obesity campaign for
the leading provider of affordable health the majority of the worlds adults will
Serbian communities.
programs in the city. be overweight or obese by 2030, it is
important that multi-sectorial efforts
United States: Get the Ball Rolling
United States: San Francisco Parks to reverse this trend be identified and
In May 2013, Coca-Cola North America Alliance Mobile Recreation Program applied. The Ensemble Prvenons
Group launched a campaign to inspire lObsit Des Enfants (EPODE, Together
three million people to be physically Our support is enabling the Parks
Lets Prevent Childhood Obesity) is a
active over the summer. The effort Alliance to expose 1,600 youths, ages 5
large-scale, coordinated, capacity-
included the distribution of thousands to 17, to outdoor recreation opportunities building network approach for
of Coca-Cola soccer balls, giveaways they may not otherwise experience, communities to implement effective and
of Shineactivity trackers by Misfit, including biking, skateboarding, rock sustainable strategies to address this
Coca-Cola Happiness Trucks at events climbing, disc golf and water sports. challenge. EPODE comprises four critical
across the country and encouraging components: political commitment, public
Signature programs
families to be active on behalf of and private partnerships, community-
their favorite national, state and local Signature programs are physical activity/ based actions and evaluation. The multi-
parks through the America Is Your lifestyle programs intended to be stakeholder approach promoted through
Parkcampaign. expanded globally. They are designed the EPODE methodology has already
to operate through collaboration among shown encouraging results in preventing
business, government and civil society. childhood obesity in France and Belgium.

The Coca-Cola Company GRI Report > Me > Well-Being 21


intro
me
we
world
reporting
index

This methodology has now been program for schools developed in 2011 and Reading in the UKparticipated.
implemented in nearly 20 countries by Intelligent Health that is designed The program helped increase the
across three continents, involving more to help communities get their children percentage of children walking to school
than 20 million people. As a founding moving more. The program encourages from 63 percent to 83 percent. Half
partner of the EPODE International children to walk to school and track their of the students said that the program
Network (EIN) since its creation in 2011, walks using RFIC cards and Beat Box encouraged them to walk more. The
The Coca-Cola Company is proud to readers located on lampposts around the program also improved socialization
help support the spread of EINs global school. By touching their card to the Beat among the students, with over 90 percent
mission to reduce the prevalence of Box, students get points for walking and of the children reporting that walking let
childhood obesity and its associated assist their school and city in winning the them spend more time with their friends
health risks. Visit EIN for more global competition. Beat the Street has and one-third claiming to have made
information. discovered that charitable contributions new friends by walking to or from school.
and prizes for the school are powerful
In 2013, schools from several cities,
Beat The Street incentives for the students and increase
including Shanghai, Bangkok, London,
It is well known that physical activity participation, so the students help
New York, Vancouver, Liverpool,
is important for overall health. A less improve their community as well as
Southampton, Bracknell and Reading, will
well-known benefit of physical activity, their health.
participate in the program. Read more
documented by recent research, is that Coca-Cola provided seed funding in about Beat the Street.
physical activity can also have a positive 2011 for the programs development and
impact on academic performance. during 2012, The Coca-Cola Company Partnering across industry
These findings provide a critical impetus and The Coca-Cola Foundation The International Food & Beverage
for society to do more to help our kids supported the initial global competition, Alliance (IFBA) is a forum of eleven
increase their activity, especially in the in which some 4,000 children from leading national, regional and global
school environment. 13 schoolsincluding schools in food and nonalcoholic beverage
Beat the Street is a global walking Shanghai, Vancouver, and London companies committed to supporting

The Coca-Cola Company GRI Report > Me > Well-Being 22


the implementation of the World Health to reduce the number of calories in the and their ingredients, and the importance intro
Organizations 2004 Global Strategy on marketplace in the United States by more of diet, nutrition and physical activity to me
Diet, Physical Activity and Health (WHOs than 1.5 trillion by 2013, a goal achieved health and well-being. Using evidence- we
based science and expert third-party world
Global Strategy) and helping consumers three years sooner than expected.
reporting
around the world achieve balanced diets Dedicated to reducing obesityand research, positions and presentations,
index
and healthy, active lifestyles. particularly childhood obesitythe the BIHW supports the information needs
HWCF is a first-of-its-kind coalition that of those wanting the latest on a variety of
IFBA was formed in 2008 when health and wellness topics.
brings together more than 230 retailers,
CEOs from major food and beverage
food and beverage manufacturers, In addition to robust, science-based
manufacturersincluding Muhtar Kent
restaurants, sporting goods and content, the BIHW also provides health
of The Coca-Cola Companysigned
insurance companies, trade associations professionals and others access to
a letter to World Health Organization
and non-governmental organizations highly rated, science-based continuing
(WHO) Director-General Dr. Margaret
and professional sports organizations. education webinars. These education
Chan committing their companies to
Focusing on families and schools, the programs are developed and presented
support the WHOs Global Strategy.In
HWCF promotes ways to help people by recognized experts from a variety of
the letter, the chief executives
achieve a healthy weight through calorie scientific disciplines including nutrition,
recognized the agreement among medicine, weight management, behavior
balance: calories in versus calories out.
experts that significant increases in change, food science and physical
non-communicable diseases, such as Supporting evidence-based research activity. Working with such professional
cardiovascular disease, hypertension and reviews societies as the Preventive Cardiovascular
and diabetes, are linked to an increasing Nurses Association, the American
Everything we do, from product
prevalence of obesity, and that poor diet, College of Cardiology, practice groups of
development to our position on obesity,
physical inactivity and an increasingly the Academy of Nutrition and Dietetics
is based on the best-available evidence-
sedentary lifestyle were among the and other education providers, the BIHW
based science. Because we want to base
causes of obesity worldwide.The CEOs has supported educational webinars that
our business decisions on sound science,
acknowledged the private sectors role have reached more than 80,000 health
we are proud to support evidence-based professionals and consistently earns
in fighting obesity and pledged to take
research on the effects of diet and quality ratings of 95 percent and higher.
action in five areas:
exercise on health.
1. Continue to reformulate products and To date, the BIHW website has attracted
In 2012, we continued our support of more than 1.4 million visitors and has
develop new products that support the
the work by Louisiana State Universitys been recognized for its evidence-based
goals of improving diets.
Pennington Biomedical Research Center information. The BIHW also received a
2. Provide clear and fact-based nutrition on the International Study on Childhood Silver Award in the Winter/Spring 2013
information to all consumers. Obesity, Lifestyle and Environment, or Web Health Awards competition
3. Extend our initiatives on responsible ISCOLE. ISCOLE is a multinational study honoring high-quality consumer health
advertising and marketing to children encompassing data from 12 countries in information.
globally. North America, Latin America, Europe, As part of its continuing efforts to meet
Africa and the Pacific. This major the needs of local geographies and to
4. Raise awareness on balanced diets
research initiative, conducted among make its content relevant to audiences
and increased levels of physical
9- to 11-year-old children, analyzes the around the world, the BIHW has country-
activity.
relationships between lifestyles and specific sites currently for Brazil, China,
5. Seek and promote public-private obesity as determined by behavior Mexico, India, Indonesia, Russia, Turkey
partnerships that support the WHOs parameters and social, physical and and South Africa, with plans to expand
Global Strategy. political environments. Childrens body to a total of 15 sites by 2017. As the BIHW
weight, physical activity and dietary continues to grow and expand in scope
Our global commitments to help
patterns were also measured. and scale, it will continue to innovate
address obesity are aligned with the five
with new programs, opportunities and
commitments of IFBA. In August 2013, Bringing together health experts tools to develop, distribute and advance
IFBA published its fourth annual report worldwide: The Coca-Cola Company information and education of interest and
outlining progress made against these Beverage Institute for Health and
importance to both health professionals
five commitments. Read the report here. Wellness
and interested stakeholders across the
The Coca-Cola Company Beverage spectrum and throughout the world. Visit
Slimming down Americas supermarket
shelves Institute for Health & Wellness (BIHW) the BIHW website.
is an online information and education Please refer to EYs Review Report and the
1 
As a founding member of the Healthy resource for health professionals and criteria on pages 83-84 for a complete list of
Weight Commitment Foundation (HWCF), other stakeholders worldwide on the exemptions for front-of-pack labeling.
we worked with our fellow members science, safety and benefits of beverages

The Coca-Cola Company GRI Report > Me > Well-Being 23


Marketing a school authority asks us to do so to
meet hydration needs.
intro
me

Responsibly
we
To help make sure we and other world
beverage companies are meeting reporting
standards for marketing to children, index
We recognize the power of
an independent third party conducts
marketing and the importance
audits of our advertising to children
of doing so responsibly. annually. A 2012 analysis by Accenture
As one of our global Media Management (Accenture), Our responsible marketing
guidelines include a global
commitments to help address commissioned by the International
industry policy to not buy
obesity, we have reaffirmed Food & Beverage Alliance (IFBA),
advertising directly targeted at
our long-held policy of not showed a high rate of compliance in
audiences that are more than
our industry generally. The study, which 35% children under 12. This
marketing to children. We are
looked at the practices of our Company applies to TV, radio and print,
committed to not marketing and nine others in a total of seven and, where data is available, to
to children younger than markets around the world, showed the Internet and mobile phones
12 anywhere in the world that industry compliance in print and
because we believe parents online advertising was 100 percent,
and caregivers are in the best maintaining levels measured in 2011
while industry compliance in television
position to make decisions
advertising improved to 98.9 percent
about what children eat and
from 97.6 percent in 2011. The audience
drink. Read more about our threshold used in Accentures study was
Responsible Marketing Policy. more than 50 percent children younger
Under our policy, we do not directly than 12. Consistent with our Company
target children younger than 12 in policy, IFBAs global policy on advertising
our marketing messages, and we do and marketing communications to
not advertise during programming children has been strengthened to
specifically targeted to children. We do cover more television programming: the
not buy advertising directly targeted policy now applies to audiences made
at audiences whose makeup is more up of 35 percent or more of children
than 35 percent children younger than younger than 12. Third-party compliance
12. And our advertising does not show monitoring like Accentures will now
images of children drinking our products measure against the 35 percent
unless the children are shown with a threshold.
parent or caregiver. Our policy applies Our Global School Beverage
A similar study for the
to all of our beverages and to all of Guidelines, developed in
International Council of Beverages
the media outlets we use, including
2010, guide our practices
Associations, which focused on
across the 200+ markets in
television, radio, print and, where data The Coca-Cola Company and which we operate
are available, Internet and mobile PepsiCo Inc., showed 99.1 percent
phones. compliance in television advertising
In 2010, we began implementing our in 2012, compared to 95.5 percent in
Global School Beverage Guidelines. 2011 and 95.7 percent in 2010, and
We recognize and respect the unique 100 percent compliance in print and
learning environment in schools and online advertising, a consistent figure
believe in commercial-free classrooms since 2010. Although we must improve
for children. So we have committed not compliance in television advertising,
to commercially advertise or offer our these studies affirm that our industrys
beverages in primary schools unless self-regulation is effective.

The Coca-Cola Company GRI Report > Me > Marketing Responsibly 24


intro
me
we
world
reporting
index

we

The Coca-Cola Company GRI Report > We 25


Womens and in their local economies, creating
a tremendous economic ripple.
associated with our business gain
access to three essential economic
intro
me

Economic Unleashing the entrepreneurial potential enablers: business skills training, loans we
world
of women is one of the surest ways to and financial services and assets, and reporting
Empowerment make our business sustainable, and one
of the most effective and lasting ways
peer networks and mentoring. The
5by20 initiative focuses on women in six
index

we can help families and communities segments of our value chain: producers,
In many parts of the world,
prosper. When we invest in the success suppliers, distributors, retailers, recyclers
opening a bottle of Coca-Cola of women, we invest in our own success and artisans.
means opening the doors to and in the success of communities
In 2012, we expanded and deepened
economic empowerment for around the world.
the 5by20 initiative. By years end, 5by20
women. In the Philippines, programs were operating in Brazil,
Empowering 5 million women
women own or operate entrepreneurs by 2020 China, Costa Rica, Egypt, Haiti, India,
more than 86 percent of the Kenya, Mexico, Nigeria, the Philippines,
small neighborhood stores Goal: Enable the economic South Africa and Thailand. New 5by20
that sell our products. In empowerment of 5 million women programs were under development in
entrepreneurs across our value 10 additional countries as well. Most
Africa, thousands of women
chain by 2020. of the women we have enabled thus
own and operate our Micro
Progress: In progress. As of far are retailers. Three quarters of the
Distribution Centers (MDCs). women enabled are new to our value
December 31, 2012, 5by20
And in developing countries, chain. In all, the 5by20 initiative has
programs had enabled
half of all farmers are women. approximately 300,000 women. enabled approximately 300,000 women
All in all, women make up a since the launch of the program in 2010
significantly high percentage Given the crucial role of women in our
through December 31, 2012.
of key segments of our value systemand the economic barriers too Connecting in new markets
chain. As we move toward many women still facewe have made
We extended 5by20 programs to a
our vision of doubling our womens economic empowerment a
number of new markets in 2012 and
business by 2020, women will priority. Our 5by20 womens initiative
2013. Following is a brief look at three of
launched in 2010 and continues to
be essential contributors to these new markets:
grow and gain momentum. The
our success. 5by20 initiative aims to enable the China. In January 2013, we joined China
Women are not only pillars of our economic empowerment of 5 million Womens Development Foundation in
business but also pillars of their women entrepreneurs in our global announcing the launch of our first 5by20
communities. Women invest a sizable value chain by 2020. In collaboration program in the worlds most populous
portion of the money they earn in the with nongovernmental organizations nation. The 5by20 initiative will help
health and education of their children (NGOs), governments and businesses, provide business skills training
were helping female entrepreneurs

The Coca-Cola Company GRI Report > We > Womens Economic Empowerment 26
intro
me
we
world
reporting
index

for women retailers and other women and other businesses to leverage Nigeria intended to finance female micro-
across our value chain. The program our combined strengths, encourage distributors.
will initially launch in six provinces and innovation and scale up the most
UN Women. In September 2011, we
will eventually expand throughout the effective programs more quickly. Our
embarked on a major global partnership
country, helping an estimated 500,000 recent key partnerships include:
with UN Women that will reach more
women start businesses by 2020.
IFC. In March 2013, we announced a $100 than 40,000 women in South Africa,
Women who complete the program will
million, three-year joint initiative with the Egypt and Brazil by the end of 2015.
be eligible to apply for business start-up
IFC, to provide financing and business We expect that the women we enable
loans.
skills training to small and medium sized through the partnership will expand
Nigeria. The 5by20 initiative has already businesses that are owned or operated their ability to establish and grow their
provided small-scale women retailers by women entrepreneurs across our businesses, increase their earnings and
in Nigeria with business skills training value chain. Work under the initiative create new jobs in their communities.
and retail assets. In partnership with has already begun on a program in
the International Finance Corporation
(IFC), our bottler in Nigeria is working
with Access Bank to provide financing
to women micro-distributors across the
country.

Mexico. Potencia Mexico, one of our


primary 5by20 programs in Mexico,
builds on the successful Coletivo
program in Brazil, in which local NGOs
teach retailing skills to young adults in
low-income areas and help them enter
the job market. 5by20 programs have
enabled nearly 800 women in Mexico as
of December 31, 2012.

Collaborating for change

Partnerships are essential to our 5by20


initiatives success. We collaborate with
governments, nonprofits, civil society
Dr. Jill Biden visits Coca-Cola 5by20 entrepreneurs in Rio de Janeiro.

The Coca-Cola Company GRI Report > We > Womens Economic Empowerment 27
We are also helping to improve the intro
livelihoods of mango farmers in the me
Indian state of Andhra Pradesh. To we
world
date, about 300 female farmers have reporting
received training through Project Unnati, index
an initiative that encourages farmers
to adopt drip irrigation and a method
of farming called ultra-high-density
plantation practice, which allows mango
orchards to reach their full fruit-bearing
potential in three to four years rather
than the seven to nine years needed
by conventional farming. The practice
also makes it possible for farmers
to plant as many as 600 trees per
acre, dramatically increasing yields.
Conventional farming methods allow for
about 40 trees per acre. Project Unnati
has the potential to double mango
yields and improve the livelihoods of
Lessons learned Looking ahead: challenges and more than 50,000 farmers.
opportunities
In September 2013, The Corporate
Growing sales and small businesses
Social Responsibility Initiative at Harvard We expect the 5by20 initiative to
with MDCs
Universitys John F. Kennedy School of continue to grow in 2014 and beyond.
As the initiative gains momentum, were Our MDC program has contributed to
Government, together with Business
learning that it takes time to develop the growth of our business and the
Fights Poverty, released a study on the
scalable, sustainable empowerment growth of local economies in Africa
5by20 initiative as part of its series of
programs that are deeply relevant to local and Asia for more than a decade. It
reports on the roles companies can play
women and their communities. So we helped inspire and inform the 5by20
in expanding economic opportunity. In
are taking great care in collaborating with initiative and is one of the key ways
addition to providing a detailed analysis
our partners to develop programs. We we are economically empowering
of several 5by20 programs and the
continue to test programs and to explore entrepreneurs worldwide. MDCs are
initiatives successes and challenges to
how to best localize, optimize and scale product distribution centers managed
date, the study identified three lessons
the most successful of them. We believe by local people in developing countries.
from the 5by20 initiative applicable to
this customized approach is the best way The centers help us do business in hard-
other companies seeking to make their
to ensure lasting empowerment among to-reach communities; in exchange, our
value chains more inclusive:
the women we are engaging. local bottlers offer ongoing coaching
There must be a business case for the
and mentoring to MDC owners.
company, and the business case is Training and support for small-scale
often multidimensional. mango farmers MDCs contribute substantially to our
efforts to economically empower
To have a sustainable model with the To help improve the livelihoods of small- women. In Africa, where 3,400 MDCs
most potential for scale, initiatives scale fruit farmersmany of whom employ more than 19,000 people,
should develop locally and, as noted in are womenwe launched Project more than 800 MDCs are owned and
the report, be in line with local business Nurture and Haiti Hope, two projects managed by women. Since 2009, more
priorities, capabilities and resources. that are already providing a measure than half of new MDCs have been
It is important to be nuanced about of independence and economic owned and operated by women; in
the idea of partnership. There are empowerment for female farmers in Nigeria and Ghana, women own more
many different kinds of partners and Kenya, Uganda and Haiti. By the end than 70 percent of all MDCs.
partnerships, and all can be fit-for- of 2012, nearly 40,000 farmers14,000
purpose, note the studys authors, of whom were womenhad received Our bottlers use of micro distribution
depending on how that purpose aligns training in quality specifications, logistics continues to grow. In countries such
with the incentives and institutional and negotiation of prices. Project as Kenya, Tanzania, Uganda, Ethiopia
capacities of the partners involved. Nurture also provides assistance with and Mozambique, MDCs account for
agronomy and postharvest handling. the majority of sales. In China, our

The Coca-Cola Company GRI Report > We > Womens Economic Empowerment 28
Market Execution Partners model, which women to leadership positions within raise her five young grandchildren on intro
operates on principles similar to those of the Company and to empower women her own. It would have been easy to me
MDCs, has grown significantly over the in business throughout our external give up hope, but Reginas resilience we
world
last three years. We see opportunities value chain. Read more about the and perseverance opened doors where
reporting
to expand the MDC model to other Catalyst Award and learn more about circumstances had closed them. index
developing countries in Asia and Africa. how we are empowering women in our Reginas dear friend and mentor,
Company. Donna Anna, a local community leader,
A leading NGO recognizes our
womens programs recognized Reginas potential and asked
Building a life and a business in Rio
her to lead a project to clean up their
In March 2013, we were honored to Regina Maria Silva Gomes lives community. The streets were littered with
receive the 2013 Catalyst Award in near Morro dos Macacos, one of trash and infested with rodents. It was
recognition of our work to advance the sprawling hillside favelas, or a dirty job, but a job nonetheless. For
and empower women, both in our shantytowns, in Rio de Janeiro, Brazil. Regina, it was an opportunity to support
workplace and across our value In a densely populated community her grandchildren. It also provided a
chain. Catalyst is the leading nonprofit where 90 percent of adults have not way for her to serve her community and,
organization with a mission to expand completed high school and 57 percent in her words, gave her a reason to live.
opportunities for women and business. of households are single-parent homes,
Catalyst recognized both the 5by20 That was four years ago. Today
Reginas life hasnt been easy. Several
initiative and our Global Womens years ago, when the death of her Reginas life has changedand so has
Initiative (GWI), a program led by our husband was tragically followed by the the community around her. Her job
Chairman and CEO, Muhtar Kent. deaths of her two sons, she was left to collecting recyclables led her to two
GWI was created in 2007 to advance programs that are part of

Reginas Story

The Coca-Cola Company GRI Report > We > Womens Economic Empowerment 29
a computer program to track the credit intro
at the local grocery store that residents me
earn from the bottles they bring to her we
world
recycling center. The program also reporting
makes it easier to stay organized and index
track the revenue she generates. Her
business has united the community in
a collectively beneficial cause: keeping
their neighborhood clean and protecting
the environment.

With her recycling business up and


running, Regina started a second
business by bringing together a team
of local women artisans who turn the
empty plastic bottles they collect into
beautiful handcrafted works of art. She
sells these in a small shop next to the
Regina Maria Silva Gomes, a 5by20 recycling center and through a catalog.
entrepreneur from Rio de Janeiro, Brazil.
Today, with the skills she learned
The Coca-Cola Companys 5by20 through the 5by20 initiative Coletivo,
initiative: Coletivo Recycling, which helps both her businesses are growing,
formalize and streamline recycling and Regina is making her community
cooperatives, and Coletivo Artisans, stronger and healthier.
which offers design training and sales A few months ago, Regina proudly
channels to artisan groups. purchased her first homelocated just
Through these programs, Regina outside the favela where she spent most
received business skills training and of her life. I leave [the favela] at night
coaching that allowed her to make her to go home, Regina says, but I come
business more efficient. With the help back here every day to work because
of the 5by20 initiative, she developed this is where my soul lives.

The Coca-Cola Company GRI Report > We > Womens Economic Empowerment 30
Charitable In 2012, 74 percent of the Foundations
funding and 60 percent of all charitable
The Coca-Cola Company became the
founding global partner of EIN. EPODEs
intro
me

Giving giving supported our four global methodology is a globally recognized we


world
priorities: active, healthy living; water approach to the prevention of childhood reporting
stewardship; education; and community obesity. It promotes active, healthy index
recycling programs. Following are lifestyles through community-based
Goal: Give back at least 1 percent
descriptions of some of the programs we programs and family education. EIN,
of our operating income annually.
supported in 2012. the worlds largest obesity prevention
Progress: Achieved. We have network, has 25 community-based
made a commitment to give Active, healthy living
programs in 15 countries reaching 150
back a portion of what we have In 2012, our Foundation awarded $15.6 million people. In 2012, the Foundation
earned. In 2012, we gave back million to support 135 physical activity awarded $1.07 million to EIN to support
$101.6 million1 percent of our and nutrition programs, including capacity building for 14 community-
operating income. Troops for Fitness, which benefited from based active, healthy living programs
a $3 million grant to the Garfield Park targeting obesity reduction in at-risk
Conservatory Alliance to support the neighborhoods.
Inside every bottle of
Parks Families Wellness Initiative. This
Coca-Cola is the In the United States, the San Francisco
program makes affordable nutrition
commitment of a company Recreation & Parks Departments
and active-lifestyle programs available
Mobile Recreation Program will use a
that cares about community. to Chicago residents who are most in
$100,000 grant award to provide 1,600
From preserving and need of wellness services. The grant also
youths, ages 5 to 17, with outdoor
protecting resources, to supports the Chicago Park Districts plan
recreation opportunities they may not
reducing consumption, to to hire U.S. veterans to teach military-
otherwise experience, including biking,
style fitness classes.
serving as a resource in skateboarding, rock climbing, disc golf
times of need, our Company Healthy habits are best started at an and water sports.
early age. Many of the worlds children
is committed to being more Turkeys Active Parks Project brings
are underexposed to the benefits
than a model corporate mobile workout stations and trainers
of physical exercise. Thats why, on
citizenwe are committed to parks in Istanbul, Ankara and Izmir
virtually every continent, the Foundation
to encourage citizens to equate leisure
to building a better future for supports programs that encourage
time with physical fitness. Studies show
the communities around the young people to get up and move. For
that one-third of Turkeys population
world where we live example, the Foundation supports the
is overweight and unaccustomed to
and work. EPODE International Network (EIN), a
recreational exercise. This program aims
public-private partnership committed
For nearly three decades, to change that statistic. In just two years,
to preventing childhood obesity
The Coca-Cola Company has given the Active Parks Project has reached
and noncommunicable diseases by
back to communities mainly through close to 4,000 people, and the pilot has
promoting physical activity and nutrition
The Coca-Cola Foundation, our led to an extension of the program in
global philanthropic arm. Through education.Two years ago,
local schools.
the Foundation, we partner with
governments, non-governmental
organizations (NGOs) and other
charitable organizations to support
community improvement in four main
areas: water stewardship; active,
healthy living; community recycling; and
education. We also fund local priorities
such as womens empowerment, youth
development, HIV/AIDS education and
prevention, economic development and
community improvement. Foundation
grants make up about 69 percent of
our giving worldwide, with the remaining
31 percent coming directly from
The Coca-Cola Company.

The Coca-Cola Company GRI Report > We > Charitable Giving 31


Another unique program funded by the collaboration with the United Nations screens on three irrigation diversions. intro
Foundation is the National Organization Development Programme. The The goals are to permanently restore me
on Disability, which will use a $100,000 Foundations grant of $800,000 supports 3 billion liters of water per year, and we
world
grant to support the Wounded Warrior a feasibility study to improve water to provide species protection for the
reporting
Careers program, benefiting veterans in quality and accessibility for 30 million Bonneville cutthroat trout. The project index
North Carolina, Colorado and Texas. people living in Chinas Dongjiang will be conducted in partnership with
River Basin. A separate $2 million grant Trout Unlimited and the National Fish
Water stewardship
supports the acceleration of water and and Wildlife Foundation.
The Coca-Cola Company participates in sanitation efforts related to the United
Community recycling
global efforts to help improve access to Nations Millennium Development
clean water through the installation of Goals, including improving resilience Recycling is only effective when people
water systems and the conservation and and adaptation to climate change in 20 have a convenient way to do it. In 2012,
protection of a more sustainable water countries. The Coca-Cola Foundation invested
supply. We are involved in hundreds of $2.4 million in 15 recycling programs in
In addition to these programs, The
community water partnership projects communities across the United States
Coca-Cola Foundation supports many
worldwide that address locally relevant and around the globe. These programs
other community water programs
issues such as watershed protection, focus on litter abatement, recovery and
around the world. Here are a few of
access to safe drinking water, sanitation, reuse, increased community recycling
them:
agricultural water efficiency, and awareness and support for research
education and awareness. In Latin America, The Coca-Cola and innovation. In Australia, a $200,000
Foundation contributed $1.25 million to grant to Keep Australia Beautiful
In 2012, the Foundation awarded $18.4
the Millennium Water Alliance to support National Association, Inc., will fund
million to support 58 water initiatives
phase one of a three-year project to beverage container recycling grants
worldwide, including a $7 million
provide more than 110,000 people clean to help collect 55 tons of debris while
grant to support one of the largest
water and hygiene education in Mexico, benefiting 300,000 people with recycling
philanthropic commitments of its kind,
Guatemala, Honduras, Nicaragua and awareness and education.
the Replenish Africa Initiative (RAIN).
Colombia.
RAIN is making safe drinking water The Foundation also supports efforts
available in countries where lack of In India, nearly 30,000 children will worldwide to minimize the impact of
water adversely affects the health and benefit from $1.25 million in funding to litter on our waterways and tropical
economic prosperity of the population. improve water and sanitation facilities regions. In Ecuador, the Foundation
A $30 million pledge over six years will for 50 local schools through World Vision invested $40,000 in the Fundacion
bring fresh water and sanitation to more India and Plan Internationals India Galapagos Ecuador program to
than 2 million Africans by 2015. RAINs Chapter. In addition, a $145,000 grant to minimize human impact on the
objective is to deliver life-sustaining HARITIKA will support efforts to recharge Galapagos Islands, a UNESCO World
water in a more sustainable manner groundwater in severely stressed water Heritage Site. In the Ukraine, a $50,000
by establishing healthy watersheds, areas and expand areas for farming grant to the Society for the Protection of
community water programs and and cultivation in Patna, India. HARITIKA Birds will support a coastal cleanup and
sanitation. Grant funding in 2012 is an NGO working to improve the lives awareness-raising campaign expected
launched projects in Algeria, Ethiopia, of people living in poverty in central to benefit an estimated 500,000 people
Kenya, Libya, Madagascar, Malawi, India. and collect or divert 15 tons of debris.
Mozambique, Senegal, Somaliland, In the United States, a $250,000 grant In some areas, the Foundation is
Tanzania and Zambia. In addition, to the Chattahoochee River Restoration supporting innovative recycling
funding also supports multi-year Project will benefit 194,000 residents programs that involve students and local
projects in the Democratic Republic of of Columbus, Georgia, by helping residents. In Malaysia, a $250,000 grant
the Congo, Liberia, Morocco, Nigeria, to restore a 2.5-mile section of the will help establish a unique campus
Rwanda, Sierra Leone, South Africa and Chattahoochee River. A $250,000 recycling program that will reward
Tunisia. These projects will focus on grant to the Bonneville Environmental participating students with bicycles,
water supply and sanitation, hygiene Foundation will support watershed supporting both green transportation
promotion, productive water use and conservation efforts along seven miles and active, healthy living through
watershed protection. of the East Fork Bear River in Utah. The the University Putra Malaysia. In the
In China, Every Drop Matters is the project will remove two dams, combine United States, through a $1.3 million
flagship water initiative in our ongoing two irrigation diversions and install grant award, Keep America Beautifuls

The Coca-Cola Company GRI Report > We > Charitable Giving 32


Bin Grant program will increase the Latin America, Asia and Europe, as well intro
number of single-stream recycling carts as two professorships. me
in Chicago. Residents will use the carts we
In some areas of the world, whats world
to collect recyclable household waste. reporting
needed most is a place to learn.
The Bin Grant Program issues grants to index
Through The Coca-Cola Foundations
purchase community recycling bins to
Little Red Schoolhouse program in
assist in reclaiming reusable materials
the Philippines, some 550 students are
in public settings like parks and schools
benefiting from the construction of five
and at public events.
three-room classroom schools with
Read more about our support of furnishings, toilets and a sanitary water
community recycling programs in the system. The project is supported by a
Sustainable Packaging section of this $407,000 grant from the Foundation.
report. In Africa, a $100,000 grant through
The Coca-Cola Africa Foundation will
Education
support the Discovery Channels Global
The Coca-Cola Foundation has a Education Partnership. This initiative will
strong history of supporting education help expand learning centers, benefiting
initiatives and cultivating bright young 200,000 students and 4,500 teachers
minds. In 2012, the Foundation awarded across Egypt, Ghana, Kenya, Morocco,
$15 million to 76 education initiatives Namibia and South Africa.
around the world to support
Students at Ohio State University are
scholarships, access to educational
also benefiting from continued funding
programming, mentoring and drop-out
from The Coca-Cola Foundation. A
prevention.
$500,000 grant was awarded to support
The Coca-Cola First Generation College the Critical Difference for Women
Scholarship Program, a signature Program, a womens empowerment
program of the Foundation, has initiative providing re-entry scholarships
awarded more than 5,000 scholarships and support services for academically
totaling $31 million since 1993 to deserving non-traditional female
students who are the first in their students. In Turkey, through INJAZ
immediate families to attend college. In Palestine, the Foundation funded
2012, close to 200 institutions benefited a $100,000 grant to provide nine
from first-generation scholarship Palestinian college students with merit-
funding, including Georgia Institute based scholarships to study abroad for
of Technology, which was awarded one year at Bilkent University in Ankara.
$1.13 million to provide scholarships
to enable nearly 500 first-generation
college students to take courses in
the Sam Nunn School of International
Affairs at Ivan Allen College. Foundation
funding also supports complementary
study and work abroad programs in

The Coca-Cola Company GRI Report > We > Charitable Giving 33


Human and discrimination, hours of work, safety,
workplace security, and community
addressing the risk of adverse impacts
on human rights linked to business
intro
me

Workplace and stakeholder engagement. Our activity. We formally endorsed those we


world
Human Rights Statement, our Workplace principles after working for several years reporting
Rights Rights Policy and our Global Mutual
Respect Policy apply to all entities in
with Professor John Ruggie, the former
UN Special Representative for Business
index

which The Coca-Cola Company owns and Human Rights. His Protect, Respect
An essential ingredient in
a majority interest. Many of our larger and Remedy framework for respecting
every one of our products is bottling partners have their own human human rights in a business context,
our profound commitment rights policies. along with the UN Guiding Principles, is
to human rights and For several years, we have undertaken
now among our primary touchstones
workplace rights. Respecting the complex work of ensuring that our
as we develop our own programs and
human and workplace practices.
entire business system and supply
rights is fundamental to our chain align with our policies. We expect According to the UN Guiding Principles,
culture and imperative for our Company, our bottling partners any company implementing respect
and our suppliers to avoid causing or for human rights in a corporate context
a sustainable business. In
contributing to adverse human rights must put three primary components
our Company and across
impacts as a result of business actions into place:
the Coca-Cola system, we and to address such impacts when
A policy commitment to meet the
are working to make sure they occur. Furthermore, our Company,
responsibility to respect human rights
all people are treated with bottling partners and suppliers are also
A due diligence process to identify,
dignity and respect. Our work responsible for preventing or mitigating
adverse human rights impacts directly prevent, mitigate and be accountable
in this area is overseen by the
linked to their operations, products or for human rights abuses
Public Issues and Diversity
services by their business relationships. Processes to enable the remediation
Review Committee of our
To meet these expectations, our of any adverse human rights impacts
Board of Directors. the company causes or to which it
Company, bottling partners and
We consider human and workplace suppliers are adopting processes for contributes
rightsas articulated in the United identifying, preventing and mitigating We are implementing all three of these
Nations Universal Declaration of negative impacts on human rights. components in our Company and are
Human Rights and the International Additionally, all are required to working with our bottling partners and
Labour Organizations Declaration on implement a process for remediation of suppliers to help them implement the
Fundamental Principles and Rights any adverse human rights impacts they UN Guiding Principles as well.
at Workto be inviolable. We take cause or contribute to.
a proactive approach to respecting We continually analyze potential and
Our efforts to promote respect for actual human rights impacts across
these rights in every workplace of
human rights across the Coca-Cola our value chain, from raw materials
The Coca-Cola Company, in our bottling
system and throughout our supply chain to end use. We identify human rights
system, in our supply chain and in the
are being recognized. In 2011, Calvert risks, along with policies and actions for
communities in which we operate.
Investments, Inc., announced that we mitigating them. In addition, we have
The foundation of our approach lies in met its environmental, social and developed five human rightsrelated
four key documents: our Human Rights governance criteria as a result of clear due diligence checklists for managers
Statement; our Workplace Rights Policy; progress in labor and human rights. across our Company. These easy-to-use
our Supplier Guiding Principles; and our For more information, read Calverts two-page checklists cover such topics
Global Mutual Respect Policy, which we analysis of our progress. as migrant labor, child labor, plant siting
introduced in 2012.
and more. They offer clear steps our
Checklists and good practices:
All four documents are consistent implementing the UN Guiding managers can take immediatelynot
with the United Nations (UN) and Principles on Business and only to comply with our policies but also
International Labour Organization (ILO) Human Rights to integrate an ongoing and reflexive
declarations. Together, they describe respect for human and workplace
In 2011, the UN Human Rights Council
our high standards and expectations, rights that is inseparable from our
adopted the UN Guiding Principles on
addressing such subjects as freedom daily operations.
Business and Human Rights (UN Guiding
of association, forced labor, child labor,
Principles), which provide guidance for

The Coca-Cola Company GRI Report > We > Human and Workplace Rights 34
For our bottlers and suppliers, we have from employees in our Company, To help our Company, our bottling intro
identified 26 Good Practices that we down from 426 in 2011. The largest partners, and our direct suppliers me
encourage them to adopt. Like the numbers of complaints were related to achieve compliance with our policies we
world
checklists we use in our own Company, discrimination (which includes retaliation and principles, third-party auditors reporting
these practices enable bottlers and and harassment) and work hours and trained in our standards conduct index
suppliers to move beyond legal wages. We found no instances where regular workplace assessments. We
compliance to the integrated, systematic freedom of association had been conduct annual assessments of new
and sustained respect for human rights denied. In cases where claims are suppliers and suppliers with a history
and workplace rights envisioned in the substantiated, we take corrective action. of noncompliance. For suppliers with
UN Guiding Principles. Depending on the violation, corrective a history of compliance, we conduct
action may take the form of back pay, assessments every three years. More
Our support of the UN Guiding Principles
reassignment of duties and in severe than 15,000 workplace assessments
builds on our work as a participant in
cases, separation from the Company. have been completed since 2003.
the UN Global Compact and member
of the Global Business Initiative on Aligning our system and suppliers In 2009, we set a goal of ensuring that
Human Rights (and its predecessor, the 98 percent of our Company-owned and
Business Leaders Initiative on Human Goal: By 2015, achieve a 98 -managed facilities meet our workplace
Rights). Our work in those partnerships percent compliance level for rights standards by 2015. We met
continues. The Coca-Cola Companys Company-owned and -managed that goal in 2011 and maintained a 98
perspective on implementation of the facilities upholding the standards percent compliance rate once again
UN Guiding Principles on Business and set in our Workplace Rights in 2012.
Human Rights has been featured by the Policy. Also, achieve 90 percent As for our suppliers and bottling
Business and Human Rights Resource compliance with our Supplier partners, we expect them to comply with
Centre, as well. Guiding Principles among the higher standards of international
independent franchise bottling norms and applicable laws with
Investigating rights-related complaints
partners and suppliers. respect to workplace and human
We require all associates of
Progress: As of December 31, 2012: rights principles. We encourage them
The Coca-Cola Company to know our
to adopt our Human Rights Statement
human rights and workplace rights 98 percent of our Company-
and Workplace Rights Policy or
standards and to apply them in their owned facilities had achieved
equivalents; to comply with our Supplier
work. Managers, in particular, receive compliance. We met our goal of
Guiding Principles; and to uphold the
intensive training. We also rely on our 98 percent compliance in 2011.
standards we have set for everyone
associates to speak up immediately 77 percent of our bottling doing business with us. We convey
if they believe our policies have partners and 80 percent of our our expectations and offer compliance
been violated. Associates can report direct suppliers had achieved assistance through our Supplier Guiding
perceived violations confidentially and compliance. Principles program.
without fear of retaliation through
numerous channels, including our
EthicsLinea global Internet and
telephone information and reporting
service for associates, customers,
suppliers and consumers who perceive
violations of our Code of Business
Conduct, our Workplace Rights Policy,
our Global Mutual Respect Policy, our
Human Rights Statement or applicable
laws and regulations. We treat all
inquiries confidentially and investigate
all concerns.

In 2012, we investigated 412 perceived


human and workplace rights complaints

The Coca-Cola Company GRI Report > We > Human and Workplace Rights 35
Addressing human and workplace intro
rights in Myanmar me
we
In 2012, we announced our plans to do world
business in Myanmar for the first time in reporting
more than 60 years. In 2013, we began index
production at two bottling plants in the
countrythe beginning of $200 million
in investments planned over the next five
years that we estimate will create more
than 22,000 job opportunities. Through
our presence, we hope to contribute to
Myanmars economic and social success
in addition to growing our business.

Prior to re-entering Myanmar, we


Our goal is to have 90 percent of our protection of workplace rights so that conducted the most comprehensive due
bottling partners and suppliers comply they stretch unbroken from our system diligence process in our recent history.
with our Supplier Guiding Principles by back to the farm, the forest or wherever It included, among many other aspects,
2015. We are making steady progress. the points of origin of our raw materials extensive local stakeholder engagement
By the end of 2012, 77 percent of bottlers may be. and a thorough review of human rights
and 80 percent of direct suppliers issues in the bottling plants we acquired,
Working initially with a fruit supplier, a
had met the standards of our Supplier in the local supply chain and throughout
carbon dioxide supplier and a supplier
Guiding Principles. These represent the country as a whole. Our human rights
of paper productswho collectively
a 9-point and 7-point increase, assessment, conducted in October 2012,
represent more than $1 billion in
respectively, in compliance over 2011. drew upon reports from the U.S. State
procurement spendingwe conducted
Department, work from the Institute for
Reaching deeper into our supply chain an analysis of each businesss human
Human Rights and Business, and from
rights impacts and policies. We found
One of our ongoing challenges is contracted reports by UL (Underwriters
that all three companies generally
ensuring respect for human rights and Laboratories Inc.), a global safety science
lacked policies and awareness in regard
workplace rights far upstream in our company. A team including Coca-Cola
to their potential impacts on human
supply chain, among our second- and personnel and representatives from UL
and workplace rights. We also found
third-tier suppliers and beyond. Such also conducted an in-person Supplier
that all three were enthusiastic about
suppliers can number in the tens of Guiding Principles assessment of our
making improvements and sharing them
thousands, and their operations are two bottling plants, spending nearly 450
across the extent of their own supply
often not transparent to us. Whats hours over two weeks surveying the
chain. We are now working closely with
more, some of our suppliers, lacking communities bordering the plants as well
the companies as they develop their
stakeholder engagement and oversight as two independent distributors.
policies and build their capabilities. The
from government and advocacy groups, The bottling plants we audited scored
process can be slow, but we believe our
have had little incentive to formalize in the bottom quarter of audited
approach will ultimately result in greater
policies and practices related to human bottlers and suppliers worldwide. Our
respect for and protection of human and
and workplace rights. assessments revealed issues common in
workplace rights across our supply chain.
To begin to integrate respect for human Meanwhile, we are considering how developing economies, including gender-
rights and protection of workplace rights to expand Pass It Back to include other and age-based discrimination, hours of
across our supply chain, we began suppliers. We recognize that some supply work and wage issues, and health and
piloting a program called Pass It Back chains may be too complex for the safety concerns. But rights violations we
in 2012. The aim of the program is to program. In those cases, certificationas expected based on our initial research,
share our knowledge and best practices under the Bonsucro Standard for sugar such as child labor, were not found.
related to human and workplace rights may be a more effective tool for ensuring Audits of a sample of local distribution
with key suppliers and then work with that our suppliers align with our policies centers revealed similar issues.
them to pass it back across their supply and values. Following the audit, we worked with
chains, sharing what theyve learned with plant managers to implement a
their own suppliers. Our ultimate aim is remediation plan. The plan includes
to build respect for human rights and detailed steps for corrective action to

The Coca-Cola Company GRI Report > We > Human and Workplace Rights 36
be taken in the near, medium and long report, which also includes results of with governments, NGOs and other intro
term, including continual development our due diligence on environmental and companies. At the same time, we me
of the plants and distributors capacity technical issues, will be available later collaborate with suppliers, industry we
world
for aligning with our policies and this year on the U.S. State Department groups and local stakeholders to
reporting
guidelines. We will conduct semiannual website. The report will also include an address the issue with farmers. In recent index
follow-up assessments until all areas overview of the significant steps we are years, we have joined collaborative
of noncompliance are corrected and taking to mitigate corruption risk in our efforts in El Salvador that have
annually thereafter until compliance is Myanmar operations, including steps dramatically reduced child labor in
sustained. At that point, the sites will within the supply chain and distribution cane fields. We are also taking action
be placed on our normal assessment of Company products. in Bolivia, the Dominican Republic,
schedule of every one to three years, Honduras, Mexico, the Philippines and
Confronting the hard issues: our
depending on compliance performance. 14 other countries.
sixth annual human rights conference
In addition to remediation work at the Most recently, we collaborated with
In May 2013, we hosted our sixth human
site level, we are partnering with local ILO-IPEC (International Programme
rights conference at our corporate
organizations and collaborating with on the Elimination of Child Labour) to
headquarters in Atlanta, convening
other companies to deliver training design and distribute a training guide
more than 150 leaders from businesses,
on our workplace standards. We discouraging the use of child labor
government and nongovernmental
will sponsor the training, which will among sugar farmers in Mexico while
organizations (NGOs) to discuss the
be delivered by the British Council in encouraging more efficient farming
role of businesses in respecting human
conjunction with the ILO. The trainings practices. We also facilitated ILO-IPECs
rights. The conference was aimed at
will bring together a broad array of access to several farms supplying two of
giving attendees a better understanding
supply chain partners. By working our authorized sugar refineries, enabling
of how to help their companies
with other companies, we hope to ILO-IPEC staff to conduct appropriate
implement the UN Guiding Principles
establish the implementation of human interventions to address child labor.
and mitigate human rights impacts.
and workplace rights safeguards as
The conference addressed a variety of In addition, we collaborated with our
standard industry practice in Myanmar.
difficult issues facing businesses as they bottler in Bolivia to encourage our major
In April 2013, we conducted follow-up implement the UN Guiding Principles sugar supplier to address hazardous
audits of our two Myanmar plants, in their businesses and their supply child labor issues and improve the
which showed that about 24 percent chains. Discussions focused on human overall labor conditions in its sugar
of the identified issues had been trafficking, conflict minerals, doing supply chain. This work was done in
addressed. (Of 33 issues identified, eight business in Myanmar and more. collaboration with Hagamos Equipo.
had been fully addressed. Additional
Helping to eradicate child labor in In 2013, we completed our second
issues also had been addressed,
sugarcane fields round of funding to Save the Children
but the plants have not yet achieved
Honduras to raise community
full compliance in those areas.) We Our Human Rights Statement,
awareness and support the Honduran
recognize that changing some aspects Workplace Rights Policy and Supplier
sugar industrys continued efforts to
of workplace culture in Myanmar will Guiding Principles prohibit the use of
reduce hazardous child labor.
require a great deal of time, persistence child labor. While there is no child labor
and collaboration. We are optimistic in our Company-owned operations, we Preventing human trafficking
and enthusiastic about the positive are aware that child labor persists on
Our Company proactively addresses
contribution we can make to the some of the farms that grow cane for
human trafficking and forced labor
countrys capacity for respecting and our sugar suppliers, driven by poverty
in our Human Rights Statement,
protecting human and workplace rights. and local social norms. Our Company
Workplace Rights Policy and Supplier
does not typically purchase ingredients
As part of the lifting of U.S. sanctions Guiding Principles. These policies are
directly from farms, nor are we owners
against Myanmar for human rights supported by independent assessments
of sugar farms or plantations, but as
violations, and in conjunction with of supplier, bottler and Company-
a major buyer of sugar, we are taking
the authorization of new licenses owned facilities that are conducted by
action and using our influence to help
permitting investment in the country, third parties to verify compliance with
end child labor in sugarcane fields.
the U.S. State Department required our standards that prohibit human
investing companies in Myanmar to Our approach is both global and local. trafficking and slavery in supply chains.
report annually, beginning in 2013, on At the global level, we set corporate
their human rights due diligence. Our policy, convene experts, and engage

The Coca-Cola Company GRI Report > We > Human and Workplace Rights 37
In February 2012, we hosted a These meetings enable us to have frank We also expect them to provide training intro
conference on human trafficking in labor conversations and address and resolve and a safe work environment and to me
sourcing, which was attended by nearly difficult issues across the table through avoid using termination practices that we
world
150 business leaders, human rights serious and practical engagement from circumvent legal obligations. reporting
experts, investors, NGOs, legal experts both sides. We encourage our bottling index
We take a number of steps to ensure
and others. The conference focused on partners to collaborate with labor
responsible engagement of the contract
exploring solutions to eliminate human organizations as well.
and agency workers we employ,
trafficking in labor sourcing. In January
In addition to our work with IUF, we also including the following:
2013 in Atlanta, we sponsored a panel
have ongoing and regular engagement
discussion on human trafficking that was We stand by our commitments
with a wide variety of human rights
moderated by former Atlanta mayor and expectations for the treatment
groups and socially responsible investors.
Shirley Franklin. In May, in conjunction of all workers as described in our
with our human rights conference, we Ensuring ethical engagement of Human Rights Statement, Workplace
hosted a one-day multi-stakeholder contract labor Rights Policy and Supplier Guiding
meeting on human trafficking sponsored Principles. Any allegation of worker
Our Company and bottling partners,
by the Institute for Human Rights and abuseincluding abuse of contract
like many businesses, employ contract
Business and Humanity United to laborersis a very serious issue that
and agency labor. There are many
address two key contributors to human we fully investigate.
legitimate uses of contract labor, and we
trafficking: holding of passports and expect contract workers, through third- We conduct continuous assessments
payment of recruiting fees. party providers, to continue to play an of our operations and of key
We also are a founding member of the important role in our business. Through authorized contract labor suppliers to
Global Business Coalition Against Human enhancements to our Supplier Guiding ensure the responsible treatment of
Trafficking, a group of global corporations Principles assessments, our Company is contract laborers.
that recognize the critical role business holding more contract and agency labor We engage with key stakeholders to
can play in ending human trafficking and suppliers accountable for the ethical understand their perspective regarding
all forms of modern-day slavery. treatment of these workers. Our Supplier potential abuse of contract workers.
Guiding Principles also informed our new The subject of contract and agency
Collaborating with labor Sustainable Agriculture Guiding Principles labor is a standing agenda item for
We respect the rights of workers in to ensure fair labor practices and the our semiannual meetings with the
the Coca-Cola system to join unions respect of human and workplace rights IUF. Through these meetings, we have
without fear of retaliation and to on farms in our supply chain. successfully addressed a number of
engage in collective bargaining without Our commitment to human and concerns regarding contract workers
interference or fear of retaliation. workplace rights, as well as our in India, Pakistan and the Philippines.
More than 30 percent of workers in commitment to operating a sustainable We provide our largest bottling
the Coca-Cola system are represented business, compels us to respect the partners with contract labor risk-
by trade unions. Of those, more than rights of all workers, including those not mitigation checklists and other
70 percent are affiliated with the directly employed by our Company or tools to help them manage contract
International Union of Food, Agricultural, bottling partners. So, we are working labor appropriately.
Hotel, Restaurant, Catering, Tobacco with our business units and our bottling
and Allied Workers Associations (IUF), partners to develop a proactive, holistic In 2012, we developed a contract labor
one of our business systems most approach to managing contract gap analysis tool and a contract
important stakeholders. labor that protects workers and our labor human rights due diligence
Maintaining a productive relationship Company by addressing critical issues checklist for our Company and our
with trade unions enables us to at each phase of a contract workers bottlers. The checklist enables a quick
collaborate with them on key issues engagement with usfrom our initial self-assessment. The gap analysis
affecting our Companys success. It also decision to use contract labor through tool enables bottling partners and
enables us to solve problems positively the end of the relationship with labor business units to conduct a deeper
and constructively and manage risk. suppliers or specific workers. We expect assessment of their current contract
our personnel and our bottling partners labor practices compared to generally
Twice each year, we meet with IUF
to understand the risks associated accepted good practices and to
delegates from around the world at our
with contract labor and to carefully quickly see their potential risk. Both
Atlanta headquarters to discuss labor
manage the labor agencies engaged. the tool and the checklist are part of
and workplace issues in our system.

The Coca-Cola Company GRI Report > We > Human and Workplace Rights 38
our proactive, holistic approach to and labor standards, health and safety, with AIM-PROGRESS has advanced our intro
addressing each phase of a contract environmental compliance and business mutual audit recognition to 16 percent of me
workers engagement with us, from integrity. Leaders from participating the suppliers we audit. we
world
our initial decision to use contract labor companies provide perspective on reporting
Building capabilities for respecting
through the end of our relationship with why responsible sourcing is important index
human and workplace rights
a contract worker. to customers, stakeholders and
sustainable businesses. Over the last To help increase human and workplace
Collaborating to increase rightsrelated capabilities among our
two years the sessions have reached
sustainable sourcing
approximately 2,000 suppliers and employees, our Company has organized
We are a leading member of AIM- 4,000 people. a series of development sessions and
PROGRESS, a forum of 37 fast-moving training programs. More than 20 of these
Member companies recognize supplier
consumer goods manufacturers and training resources are available online via
audits completed on behalf of another
suppliers working together to promote Coca-Cola University. Training programs
company through a framework called
responsible sourcing practices. vAIM- include Workplace Rights Policy and
mutual recognition. Recognizing
PROGRESS conducts in-person and Human Rights Statement Manager
audits conducted on behalf of another
virtual supplier training sessions Training; Corporate Responsibility to
company reduces audit fatigue, saves
around the world as part of the Respect Human Rights; Business Case
time and lowers costs on the part of
organizations joint training initiative. for Human Rights; Workplace Rights
suppliers and shifts the focus from
Training covers the four major pillars Policy Employee Familiarization; and
auditing to performance. Our work
of responsible sourcing: human rights many others.

The Coca-Cola Company GRI Report > We > Human and Workplace Rights 39
Making the Coca-Cola system a great Best Places to Work in Spain from intro
place to work Actualidad Econmica me
we
Inside every bottle of Coca-Cola is the 50 Most Desired Companies in Turkey world
passion, hard work and ingenuity of from Bloomberg Businessweek reporting
some 700,000 people around the world Asias Best Employer Brand Award index
and across our systemthe people who from Employer Branding Institute
make, market and deliver our products.
One of our 2020 Vision goals is to be a Continuing our commitment to
great place to work. And we believe that workplace safety
work should be a place of exploration, Every worker has a fundamental right
creativity and professional growtha to a safe and healthy workplace. Our
place where people are inspired and Workplace Rights Policy requires that
motivated to achieve extraordinary we take responsibility for maintaining
results. We want our people to take a productive workplace in every part of
pride in their work as they refresh the our Company by minimizing the risk of
Implementing our Global Mutual
world, inspire moments of optimism accidents, injury and exposure to health
Respect Policy
and happiness, create value and make hazards for all of our associates and
In December 2012, on Human Rights a difference. contractors. Were working to help our
Day (December 10), we introduced our bottling partners minimize such risks for
Global Mutual Respect Policy. The policy Around the world, a best place their employees and contract workers
focuses on how the Company expects to work
as well.
employees to treat each other and For many years, our Company has
The Coca-Cola Operating Requirements
everyone they interact with in their work been named to numerous employer
(KORE) define the policies, standards
on behalf of the Company. The policy of choice listsa strong endorsement
and requirements for managing safety,
specifically addresses: of our workplace culture and policies,
the environment and quality throughout
and one component we use to track our
Valuing diversity and inclusion our operations. KORE also requires that
progress toward our people goals. Such
Creating an environment free from our manufacturing and distribution
awards, which take employee opinion
discrimination and harassment facilities implement BS OHSAS 18001
into account, are also a great asset in our
(British Standard Occupational Health
Reporting potential discrimination, recruiting. In 2012 and 2013, we earned
and Safety Assessment Series 18001, a
harassment or any other type of placement on 20 employer of choice lists,
framework for an effective occupational
disrespectful or excessive behavior including (see map on page 39):
health and safety management
Ensuring that there is no reprisal or Worlds 25 Best Multinational system) or an equivalent internationally
retaliation of any kind as a result Workplaces 2013 from Great Place to recognized safety management system.
of reporting or participating in any Work Institute
To guide us in achieving a safe work
investigation Best Workplaces in Argentina, Brazil, environment for our associates, KORE
Chile, Denmark, France, Nigeria, Peru, defines a rigorous set of operational
Our Global Mutual Respect Policy
Spain and the United Kingdom from controls to manage known risks.
augments our Workplace Rights Policy
Great Place to Work Institute The controls generally align with top
by making our already firm stance
against discrimination, intimidation Regional Best Workplaces in Europe global requirements and consensus
and harassment even more explicit. and Latin America from Great Place to standards. In addition, we engage
It also provides a single, consistent Work Institute recognized external audit firms to
policy on these topics covering all Best Employers Middle East (Middle assess the compliance of each of
Company employees worldwide. As East North Africa Business Unit and our manufacturing operations with
with our Workplace Rights Policy, anyone CPS Egypt) from Aon Hewitt applicable laws and regulations and
perceiving a violation of our Global our Company occupational safety and
Best Companies to Work For in India
Mutual Respect Policy can report their health requirements.
from Business Today
concerns to their manager, to a Human We provide substantial safety training
Sper Empresas in Mexico from
Resources or Employee Relations to our associates using the training
Expansin magazine
representative, to Company legal requirements defined in KORE as a
counsel or to our EthicsLine. Top Employers, South Africa from global baseline. Training covers new-
CRF Institute hire induction and periodic refresher
training for all associates and other
workers conducting work on our behalf.
The Coca-Cola Company GRI Report > We > Human and Workplace Rights 40
In 2012 and 2013, we launched intro
or enhanced several platforms to me
increase safety capabilities across our we
world
system, including:
reporting
A Safety and Environment Successful index
Solutions portal, which provides
a common online location where
safety leaders can create and share
successful safety practices from across
the system.
A monthly online training series
geared especially toward safety
and environmental professionals
and available to all Coca-Cola
system associates.

Our safety record in 2012 Local initiatives led by our bottlers and
Chain Council, ensuring integration
and alignment with operations at a business units.
Despite improvements in 10 of the 17
countries where we have Company- higher level than ever before. The Ongoing focus on
owned bottling facilities, our overall Global Safety Council includes senior
route-to-market safety
lost-time incident rate increased safety leaders from within our Company
Improving safety in our manufacturing
5 percent between 2011 and 2012from and from our bottling partners and
facilities is just part of our work. A
2.2 to 2.3. This increase was driven works to support our system vision
significant portion of the risks to our
primarily by improved reporting of on- of creating and maintaining a zero-
employees and contractors can be
site contractors and ancillary operations incident culture. The Global Safety
found outside the walls of our plants
in Europe. Council is working to develop the safety
in distribution centers, on the road
capabilities of our leadership, ensure
In addition, we regret to report the and when delivering our products to
robust safety-management processes,
deaths of five Company associates our customers. Further improvement
align and enhance our metrics
and 10 contractors in 2012. Vehicle- in these areas will take time, but we
systems and advance behavior-based
related incidents in India, China and the took some significant steps in 2012 and
safety programs.
Philippines accounted for all but two of 2013, including:
those deaths. The remaining two deaths We also improved results reviews at the
Designating a dedicated corporate
were due to falls from heightone Operating Committee level and above,
Route-to-Market Safety and
in the United States and one in India. ensuring the necessary leadership focus
Environment Principal to engage our
We continue to educate workers on on safety improvement.
system in creating and implementing
fleet safety, contractor safety and fall
our improvement strategy.
protection. We also have work under
way to further enhance our response to Increasing system resources, including
the addition of a new fleet safety
serious safety incidents.
manager for our Company-owned
Working to improve safety systemwide bottler in India. Focus on India is a
priority based both on the number of
In 2012 and 2013, we took a number
safety incidents in that country as well
of steps to improve safety in our
as the high reliance on contractors for
Company and across our system. The
distribution and route sales there.
senior leaders of our three operating
businessesCoca-Cola Americas, Beginning implementation of fleet
Coca-Cola International and Bottling safety workshops to engage bottling
Investments Groupdesignated partners in assessing their operations
themselves as senior executive and creating action plans to address
sponsors for safety and health and any gaps.
will engage our system leadership Maintaining our presence on the
in efforts to raise standards and board of directors of the Network of
performance on safety systemwide. Employers for Traffic Safety.
Also, we incorporated our Global
Coca-Cola Ieceks 12 Golden Health and
Safety Council within our Global Supply Safety Rules campaign.

The Coca-Cola Company GRI Report > We > Human and Workplace Rights 41
In addition, our bottlers and business As diverse and inclusive as our brands Increased external recruitment of intro
units led local initiatives. One example women for leadership positions from me
Diversity is one of our seven core values.
of such an initiative is Coca-Cola Iberias 13 percent in 2007 to 40 percent in we
It is also imperative if our business is world
comprehensive safety program, which to continue to thrive in a multicultural 2012.
reporting
was launched in 2013 and intended to world. Advanced the percentage of women index
reduce accidents not only in its own fleet in key leadership programs from
We work hard to ensure an inclusive and
but also among distributors and third 21 percent in 2007 to 44 percent in
fair work environment. Our workplace
parties distributing Coca-Cola products 2012.
diversity strategy includes programs
in Spain and Portugal.
that attract, retain and develop diverse Expanded Womens Linc, our
Greater adoption of behavior-based talent; provide support systems for Companys affinity group for women,
safety programs groups with diverse backgrounds; and to ten business units globally, with
Like many companies, we are educate all associates through regular further expansion planned for 2013
expanding our focus on behavior-based diversity training. For more information, and 2014. Prior to this expansion,
safety in order to continually increase see our Global Diversity Strategic Womens Linc was mainly active in the
the level of employee engagement Framework. United States.
in the safety improvement process. In 2012 and 2013, we continued to move Empowered approximately 300,000
Organizations throughout our system toward our vision of a more diverse female entrepreneurs across our value
have the flexibility to evaluate and and inclusive Company and system. chain through the 5by20 initiative.
implement locally relevant programs, Following are some highlights of our Contributed more than $7 million
and early results are encouraging. As progress. and immeasurable human hours to
an example, since implementing its organizations around the world that
Our Global Womens Initiative wins
behavior-based program in 2010, our serve women.
Catalyst Award
French concentrate production facility,
Coca-Cola Midi S.A.S., has reduced its We were honored to receive the 2013 Additional diversity-related recognition
lost-time incident rate by 78 percent, Catalyst Award for the achievements
In addition to the Catalyst Award, we
its medical treatment cases rate by 83 related to our Global Womens Initiative
were honored to receive the following
percent and its lost-time incident severity (GWI), a program led by our Chairman
recognition during our 20122013
rate by 93 percent. and CEO, Muhtar Kent.
reporting period for our efforts to build a
Catalyst is a leading nonprofit diverse and inclusive Company:
Looking ahead: raising the bar organization with a mission to expand
On the DiversityInc Top 50 Companies
Our work to improve safety opportunities to women and business.
for Diversity list for the 11th straight
systemwide will accelerate in 2014. The Catalyst Award annually honors
year.
The improvements we are preparing to innovative organizational initiatives with
A perfect score on the Human Rights
implement include: proven, measurable results that address
Campaign Corporate Equality Index for
Improvement of safety audits. We will the recruitment, development and
the seventh straight year.
create an always audit-ready culture advancement of women.
One of the Black Enterprise Magazine
by conducting only unannounced Created in 2007, GWI is a broad
Best Companies for Diversity for the
safety audits. Frequency of audits will program that develops female
ninth straight year.
vary by facility based on risk. We will leaders inside the Coca-Cola system,
also shift from contracted auditors to economically empowers women A score of 90 on the Hispanic
an in-house auditing team. entrepreneurs in the marketplace Association on Corporate
through our 5by20 initiative and Responsibilitys Corporate Inclusion
Enhanced capability and development
supports community organizations Indexan increase of five points from
systems for Quality, Safety and
serving women through philanthropic 2011. Only one company received a
Environment personnel. We will
outreach. higher score.
implement more robust methods
of ensuring our talent pipeline is in Through GWI, we have: The Hispanic Federations Corporate
place and will improve our capability Increased the percentage of women Leadership Award, given to companies
assessment tools. at leadership levels in our Company showing outstanding commitment
Continued focus on fleet safety and from 23 percent in 2008 to just over 30 to the Hispanic community by
other priority areas. We will create percent at the end of 2012. supporting causes important to that
focused networks to more effectively community. This was the first time a
Improved the number of women on
tap the expertise of existing safety our Companys immediate leadership major corporation in the nonalcoholic
resources throughout our Company pipeline from 28 percent in 2008 to beverage industry received the top
and across our system. just over 34 percent at the end of 2012. award.

The Coca-Cola Company GRI Report > We > Human and Workplace Rights 42
Launching our Multicultural Leadership Progress on diversity at Coca-Cola intro
Council Refreshments me
we
In late 2012, we announced the In 2010, our Company acquired the world
establishment of our Multicultural North American business of Coca-Cola reporting
Leadership Council, a panel of U.S.- Enterprises Inc. and formed Coca-Cola index
based employees working together Refreshments USA, Inc. (CCR), as a
to accelerate leadership opportunities wholly owned subsidiary. Since then, we
within our Company for multicultural have helped CCR implement programs
associates. While we have long for ensuring the same leadership in
focused on the hiring, development diversity, inclusion and fairness that have
and advancement of multicultural characterized our Company for more
associates, our Multicultural Leadership than a decade. Among other measures,
Council will bring additional momentum we helped CCR establish eight new
and employee insight to those efforts. Diversity and Inclusion Councils, which
help drive diversity policy. CCR continues
Gold partnership with the Human
to further embed diversity and inclusion
Rights Campaign
in its human resources processes.
In 2012, we also became a gold-level
In 2012, CCR completed implementation
partner of the Human Rights Campaign
of many of the same workplace fairness
(HRC), the largest advocacy organization
monitoring and reporting processes that
for lesbian, gay, bisexual and
our Company has used for more than
transgender (LGBT) people in the United
a decade, including fairness studies
States. As an HRC partner, we sponsor
of performance management, annual
the organization and collaborate with
incentive awards and the granting
it on initiatives to establish equality for
of stock options and performance
LGBT people in the Coca-Cola system
share units. In addition, CCR provided
and elsewhere.
workplace fairness and inclusiveness
training to all of its 8,000 people
managers and established a three-year
roadmap for diversity and inclusion.

The Coca-Cola Company GRI Report > We > Human and Workplace Rights 43
Access intro
me

to Critical
we
world
reporting
Medicines index

In too many places around


the world, people lack access
to lifesaving medicines.
Were helping to change
that. Through our efforts with
partners representing both
private and public sectors
as well as civil society, were
applying our supply chain
and logistics expertise to help
deliver essential medicines to
communities that need them. Since 2010, Project Last Mile in more than 80 interviews with various
Tanzania has: stakeholders and numerous field
Project Last Mile observations, GHLI identified five factors
Demonstrated that private sector
One of our systems greatest assets that have led to Project Last Miles
business practices can be applied to
is our extraordinary reach into more success:
solve challenges in the public supply
than 200 countries worldwide, made chain. Flexibility to adjust from a global idea
possible by our vast global supply to local implementation
and distribution network. In 2010, in Reduced lead time for the
partnership with The Global Fund to procurement of medicines and Visible champions within each partner
Fight AIDS, Tuberculosis and Malaria reduced the risk of critical medicine organization
(the Global Fund), we committed to shortages by implementing planning
Country ownership
provide our route-to-market expertise and procurement processes that
mirror Coca-Cola bottler practices. Alignment and coordination among
to help government and non-
partners
governmental organizations deliver Empowered MSD to reorganize and
critical medicines to rural Africa and expand its distribution system from Investment in implementation capacity
other remote parts of the worldan 500 warehouse drop-off points to Building on the successes in Tanzania,
effort called Project Last Mile. direct delivery to more than 5,500 Project Last Mile has expanded to
Project Last Mile was originally health facilities. In pilot areas, MSD Ghana. Working closely with the Bill &
developed in cooperation with the reported improvements of 20 to 30 Melinda Gates Foundation and Ghana
Global Fund, the Bill & Melinda Gates percent in medicine availability. Health Services, this partnership is
Foundation, Accenture Development Created a balanced scorecard to initially focusing on the supply chain and
Partnerships, Yale Universitys help track and measure supply chain marketing of vaccines.
Global Health Leadership Institute performance effectively.
Addressing HIV/AIDS
(GHLI), Tanzanias Medical Stores
A case study released by Yale
Department (MSD) and others. Project We recognize that HIV/AIDS is a global
Universitys GHLI in September 2012
Last Miles first project was a public- health emergency. We have responded
documented key lessons learned
private partnership designed to help by establishing corporate policies
from the partnership. It notes the
Tanzanias medicine distribution and practices guided by international
collaboration in Tanzania demonstrated
organization, MSD, build a more standards, including the International
that private sector business practices
efficient supply chain by using our Labour Organizations Code of Practice
were directly applicable to solving
systems proven logistics models for on HIV/AIDS and the World of Work and
the challenges faced by a public
delivering beverages. the Joint United Nations Programme on
organization. Through study of the
HIV/AIDS (UNAIDS).
supply chain in Tanzania, analysis of

The Coca-Cola Company GRI Report > We > Access to Critical Medicines 44
Our partnership with (RED) intro
me
On World AIDS Day in 2011 (December 1), we
our Company announced a multi-year world
partnership with (RED) to help raise reporting
index
awareness and money for the Global
Fund with the aim of virtually eliminating
mother-to-child HIV transmission by
2015. Our partnership with (RED) will
complement our collaboration with the
Global Fund on Project Last Mile.

Through the partnership, we will


contribute more than $5 million over
four years. Part of that donation is being
used to fund awareness campaigns,
including one in late 2012 that featured
a one-hour TV special documenting
the development of (THRED), a mobile
In Africa, our Company has worked addresses the plight of children game app that raises awareness about
with local health officials and experts in orphaned or otherwise made vulnerable our partnership with (RED) and helps
health management organizations to by HIV. That partnership has benefited raise money for that organization.
implement workplace and community an estimated 140,000 children. Our Another $3 million will be donated
programs and to provide healthcare Company is also working with Africare directly to the Global Fund to purchase
benefits for the approximately 65,000 to implement a comprehensive and antiretroviral medicines and to distribute
Company and bottler employees in integrated community HIV/AIDS support educational literature; the donation
Africa. Health benefits for both Company project in South Africa, where rates of represents the equivalent of more
and bottler employees cover confidential HIV/AIDS are among the highest in the than 7.5 million doses of antiretroviral
voluntary testing and antiretroviral drugs world. medicines to prevent the progression
for those who test HIV positive. Benefits and transmission of HIV.
Also in 2012, Muhtar Kent, our
cover both employees and dependents.
Chairman and CEO, lent his and the
In 2012, The Coca-Cola Africa Companys name to a CEO statement
Foundation granted nearly $1 million released in advance of a UNAIDS
to partner organizations working to conference in Washington, D.C.,
help those affected by HIV/AIDS. Hope calling on 47 countries to lift travel and
Worldwide, one of The Coca-Cola Africa residency restrictions on people living
Foundations partner organizations, with HIV/AIDS.

The Coca-Cola Company GRI Report > We > Access to Critical Medicines 45
Disaster intro
me

Relief &
we
world
reporting
Strengthening index

Communities
with the
Red Cross
Red Crescent
Inside our global Coca-Cola
system are hundreds of local
businesses with deep roots in
their communities. Our local
presence gives us a unique
capacity to lend a hand when
disaster strikes by delivering
hydration and supplies in
the first hours and days. In
times of crisis, we provide
financial support, beverages,
logistical support and the time
and effort of our employees.
We are also often involved
in long-term reconstruction
projects, helping to rebuild
communities and markets
through our business
engagement through the humanitarian million liters) of clean water available
presence, as well as through
values and activities of the IFRC. to communities in Burundi, Kenya,
philanthropic giving. Lesotho, Mozambique, South Sudan
In addition to responding to disasters
The Coca-Cola Company and its bottling and Uganda.
together, we have worked with the
partners have worked regularly with
Red Cross Red Crescent to strengthen The Coca-Cola Foundation provided
Red Cross and Red Crescent Societies
communities in the following ways: a grant in November 2012 to support
around the world since 1917 and have
a partnership between Coca-Cola
collaborated on projects in more than In 2012, we conducted joint campaigns
France and the French Red Cross to
70 countries in just the last decade. In with the Red Cross in Denmark,
promote humanitarian commitment
January 2011, we announced a global Finland and Norway that involved
among young people. The partnership
partnership with the International consumers in providing clean drinking
includes two main programs: the Red
Federation of Red Cross and Red water to communities in Africa.
Touch program, which uses a web
Crescent Societies (IFRC) to expand For every bottle of Company water
platform to encourage young people
our collaboration. The aim of our brands sold, almost 1 gallon (3 liters)
to share social innovation ideas, and
partnership is to employ the capabilities of clean drinking water was provided
Valeurs Humanitaires, which aims to
and expertise of our Coca-Cola system through Red Cross water access and
raise awareness of humanitarian and
to maximize the speed and effectiveness sanitation projects. To date, these
citizenship values among secondary
of the societies disaster response, campaigns have made an additional
school students.
while working together to build public estimated 117 million gallons (450

The Coca-Cola Company GRI Report > We > Disaster Relief & Strengthening Communities with the IFRC 46
Lending a hand around the world In September 2012, Coca-Cola intro
Pakistan collaborated with Provincial me
From Superstorm Sandy in the United
Disaster Management Authority to we
States and the Caribbean to flooding in world
Pakistan to dangerously cold weather provide immediate flood-relief goods reporting
in the Ukraine, we were part of relief to the flood-affected people of Punjab. index
efforts in many countries in 2012 and Our Coca-Cola system provided
2013. Here are some of the ways we ration packages for approximately
helped: 2,500 people, mineral water for
an estimated 15,000 people and
In February 2012, our system
Minute-Maid high nutrition juices
committed financial support to relief
for approximately 12,000 people. The
efforts in the Ukraine related to severe
ration packages consisted of cooked
cold weather. Emergency measures
and dry food items, rice, lentils and oil.
were introduced as temperatures
plunged to minus 22F (minus 30C), In October 2012, Superstorm Sandy
power supplies failed, and schools affected most of the East Coast of the
and businesses closed. Additionally, United States and was responsible for
Coca-Cola Beverages Ukraine nearly 200 deaths in the United States
arranged deliveries of more than 1,040 and the Caribbean. We responded
gallons (4,000 liters) of drinking water by pledging financial support
and juices to rescue sites and medical from The Coca-Cola Foundation to
and social services centers. benefit multiple organizations. The
Coca-Cola system also donated more
Following a wave of earthquakes
than 26,000 cases of beverages
that killed 25 people and injured 400
and employees worked hundreds
more in Italys Emilia region in June
of volunteer hours. Additionally, our
2012, our system supported recovery
employees organized drives to collect
efforts by delivering beverages to
and donate food, clothing and other
emergency officials caring for more
necessary items for communities in
than 14,000 people who were forced
need.
into temporary shelters. To date, our
Coca-Cola system has donated more
than 13,000 gallons (50,000 liters)
of water, in addition to supplying
ongoing requests for Coca-Cola,
Fanta and Nestea beverages.
In July 2012, we committed financial
support for relief efforts during the
most devastating wildfires in Colorado
history. The fires burned more than
340 homes, forced evacuation of
35,000 people and consumed 16,750
acres (6,781 hectares). The Coca-Cola
system provided more than 1,500
cases of beverages for relief efforts.

The Coca-Cola Company GRI Report > We > Disaster Relief & Strengthening Communities with the IFRC 47
intro
me
we
world
reporting
index

world

The Coca-Cola Company GRI Report > World 48


Water lifesometimes returning it cleaner
than we found it.
intro
me

Stewardship
we
Though we share concern about water world
sources and increasing water stress in reporting
many parts of the world, we believe the index
Inside every bottle of
world contains enough water to meet
Coca-Cola is the story of $260MM invested in community
everyones needsbut only if everyone
a company that understands works together to better manage water water projects to date with
the priceless value of resources. As a consumer of water our partners
water, respects it as the and as a company with a presence
most precious of shared that is both global and local, we have
global resources and works a particular obligationand a unique
opportunityto be a responsible
vigorously to conserve water
steward of water.
worldwide. We cant imagine
treating water any other way. Collaborating to replenish the
water we use
Clean, accessible water is essential to
the health of communities. It is critical Goal: By 2020, safely return ~52% (81.1B liters)* of the water
to ecosystems and indispensable for to communities and nature an used in our finished beverages
economic prosperity. And it is essential amount of water equal to what we has been replenished to date
for our business. Water is the main use in our finished beverages and
ingredient in our beverages, central their production.
to our manufacturing process and
necessary for growing the agricultural Progress: In progress. We estimate
products we use as ingredients. we have balanced 52 percent*
(81.1 billion liters) of the water used
We have a particular interest in in our finished beverages (based
protecting the water sources that sustain on 2012 production volume) and
communities because the communities returned approximately 160 billion
that host our bottling plants are also 468 community water projects
liters through treated wastewater.
our consumer base; we sell our under way or completed in
products where we make them. If those
100+ countries
Between 2005 and the end of 2012, we
communities stay strong, our business balanced an estimated 52 percent of the
will stay strong; if the watersheds we water used in our finished beverages
share with them are conserved, those based on 2012 production volume, for
communities, and our business, can an estimated total of 81.1 billion liters of
thrive. So, in addition to the ethical and water replenished to communities and
ecological imperatives that drive our nature.*
water stewardship, we also have a We are working toward water balance
vested business interest in conserving through diverse, locally-focused
and improving local water sources. community water projects that 1.82MM people have benefited
Our global system is working to often grow out of the source water from our water access and
replenish, or balance, the water used in vulnerability assessments (SVAs) sanitation projects globally
our finished beveragesan estimated conducted by our bottling plants.
52 percent so far, with an ultimate goal The projects we engage in typically have
of being water-neutral by 2020.* Our at least one of four objectives:
system is becoming more efficient in its To improve access to water and
water use by reducing the amount used sanitation
per liter of product, even as production To protect watersheds
volumes increase. And Coca-Cola
To provide water for productive use
bottling plants around the world are
recycling wastewater, treating it to To educate and raise awareness
stringent standards and returning it to about water issues, including
engagement on water policy.
nature at a level that supports aquatic

The Coca-Cola Company GRI Report > World > Water 49


to help nations in Eurasia and Africa intro
achieve Millennium Development Goals me
by meeting challenges related to water we
world
supply, sanitation, water resources reporting
management and climate change. index
Through Every Drop Matters, our system
has joined UNDP in undertaking nearly
100 projects in more than 20 countries
including Albania, Armenia, Azerbaijan,
Belarus, Bosnia and Herzegovina,
Bulgaria, Croatia, Georgia, Kazakhstan,
Kyrgyzstan, Macedonia, Moldova,
Montenegro, Romania, Russia, Serbia,
Tajikistan, Turkey, Turkmenistan, Ukraine,
and Uzbekistan. Projects include
watershed restoration, sustainable
agriculture initiatives, capacity-building
among government water managers,
In many cases, projects also help nutrient load on the watershed. We and more. Our commitment was to
improve local livelihoods, help are increasingly pursuing synergies invest $14 million to support Every Drop
communities adapt to climate change, between our source-water protection Matters and other UNDP programs
improve water quality and enhance and replenish programs so that we can by the end of 2012, with an ongoing
biodiversity. identify and implement locally relevant expectation of a $3 million annual
projects that support the increased contribution for at least three more
Since 2005, we have engaged in 468
sustainability of local watersheds and years. To date, Every Drop Matters
projects with partners such as World
communities while reducing risks to our has directly benefited almost 900,000
Wildlife Fund (WWF), United States
business. people in Eastern Europe by improving
Agency for International Development
access to safe drinking water or
(USAID), The Nature Conservancy, Water How we quantify replenishment: improved water governance.
for People, United Nations Human an evolving methodology
Settlements Programme (UN-Habitat),
The Nature Conservancy, with support
and the United Nations Development
from LimnoTech and the Global
Programme (UNDP). To date, our
Environment & Technology Foundation,
initiatives for improving water access
helps us calculate the volume of
and sanitation alone are estimated to
water we have replenished using an
have benefited more than 1.82 million
approach based on widely accepted
people.
tools and methodologies. While we
Our bottling partners SVAs and source believe these methods are sound, we 90+ projects with UNDP,
water protection plans (SWPPs) provide acknowledge that the science and benefiting almost 900,000
opportunities to link our replenish methodology shaping quantification people in Eastern Europe and
actions to watersheds and communities of water replenishment are new and Asia by improved access to
where we operate. For example, the developing. It may be premature to safe drinking water or improved
SVA for one bottling plant identified rely on our water benefit calculations water resources
rising nutrient concentrations in the local as hard fact. For more about how
watershed, which provided both source we quantify replenishment, read our
Our recent work through Every Drop
water for our manufacturing plant and report, Quantifying Replenish Benefits in
Matters includes these projects:
an important eco-tourism attraction Community Water Partnership Projects.
and recreational amenity for the local Developing water governance in
community. Through the SVA and Approaching 100 projects with UNDP Romania. Romania has ample water
SWPP processes, we were able to raise As part of our work to replenish water sources but lacks effective water
concern over water quality, rally the sources, we support Every Drop Matters, governance. We implemented a pilot
local government and community, and the longstanding partnership between study enabling Romanian authorities
encourage area farmers to implement the Coca-Cola Eurasia and Africa group to secure a grant of $2.5 million to
farming practices that reduced the and UNDP. Every Drop Matters aims develop a rural water governance
strategy.
The Coca-Cola Company GRI Report > World > Water 50
Building infrastructure in Kazakhstan. and its nearly 250 bottling partners in intro
In the town of Kok-Ozek, as in many more than 200 countries. These goals me
communities in the former Soviet include: we
world
Union, the water system brought 1. Improve water efficiency by 25 percent reporting
water as far as a central depot, but 2. Help ensure healthy, resilient index
did not include infrastructure for freshwater systems
delivering water to households. In
3. Reduce CO2 emissions embedded in
partnership with UNDP and local
the drink in your hand by 25 percent
authorities, we built a piping network
4. Responsibly source material for
designed to deliver water to every
PlantBottle packaging
household and to schools and
community health centers in the town 5. Sustainably source key agricultural
center. More significantly, we helped ingredients
the community establish a cooperative
To read the great results accomplished
that will oversee water distribution,
by our partnership with WWF, see our
maintenance and sanitation, helping
Partnership 2012 Annual Review.
to support the sustainability of the
new system. Our model was identified And for even more information, visit our
as a best practice by the UNDP partnership page on our Companys
board of directors and by the Kazakh website and view the video we
government, and may be replicated developed with WWF.
throughout the country.
Bringing RAIN to Africa
Learn more about our Every Drop
Matters work with UNDP. In 2009, The Coca-Cola Africa
Foundation launched the Replenish
Our valued partnership with WWF Africa Initiative (RAIN), a $30 million
Since 2007, The Coca-Cola Company and program that is on track to provide at
WWF have worked together to conserve least 2 million people across Africa
with safe water by 2015 and to fund ~800,000 people in 33 of Africas
and protect freshwater resources around
water projects in every African country. 58 nations to date have been
the world while helping to improve
RAIN-funded projects improve sanitation provided access to safe water
the efficiency of Coca-Colas global
operations. To date the partnership has and hygiene, increase productive use of
led to major conservation gains, including water and protect watersheds. To date,
helping to improve the ecological health RAIN has provided access to safe water
of seven of the worlds most important for approximately 800,000 people in
freshwater basins across five continents, 33 of Africas 58 nations. It has helped
helping improve the Coca-Cola systems replenish more than 1.3 billion liters of
water efficiency by 20 percent, working water and improve 1,600 communities.
to prevent an estimated 5 million metric
Because the lack of water and sanitation
tons of CO2 emissions across Coca-Colas
facilities in African nations is particularly
global manufacturing operations, and 2MM Africans will be provided
hard on the continents girls and
promoting more sustainable agricultural safe water access by 2015
practices in the Companys supply chain. women, we have focused much of the
investment in RAIN to date on water
This year, building on the and sanitation partnerships aimed at
rivers far away. It allows girls to spend
initial successes of our nearly improving the lives of an estimated
more time in school. And it provides
decade-long partnership, WWF and 400,000 girls and women across Africa.
safer, better-tasting water to the whole
The Coca-Cola Company announced
One recent success: A water purification community. Watch a video about the
new, bold global environmental goals
system that delivers safe, fresh water project here.
and an expanded global partnership.
to the people of rural Elliotdale, a poor
Under the renewed and expanded In 2012, as part of RAIN, we joined
community in South Africas Eastern
partnership, the Company and The Coca-Cola Africa Foundation in
Cape province. The new system spares
WWF jointly developed new 2020 committing $3.5 million to the U.S.
environmental sustainability goals for Elliotdales girls and women the chore
Water Partnership (USWP) to help
the Coca-Cola systemthe Company of spending hours fetching water at
advance sustainable water access in

The Coca-Cola Company GRI Report > World > Water 51


to add more than half a billion liters intro
of safe drinking water per year to the me
global water supply. we
world
Learn more about this partnership and reporting
the Slingshot technology. index

Alignment with our business

Many of our community water


projects, while strategically aligned
with our business systems water
stewardship strategy, are funded
through our Coca-Cola Foundation and
our foundations worldwide. Read about
some of them in the Charitable Giving
section of our Sustainability Report.
Additionally, information about specific
water stewardship work at bottling
plants and communities across our
system can be found in reports issued
five African countries where less than View a recent blog post on a students by our bottling partners.
half of the population has access to experience.
The challenge of sustaining water
safe water: Democratic Republic of balance
Partnering with Dean Kamen to deliver
the Congo, Ethiopia, Madagascar,
safe drinking water While we are energized by our success
Mozambique and Somaliland. Funds
In 2012, we announced our partnership to date, we recognize that we have
will support a variety of sustainable
with Dean Kamen and DEKA Research much more to do if we are to meet
water access activities ranging from
and Development to bring Kamens our goal of replenishing the water we
expanding water access in urban
Slingshot technologya low-energy use by 2020. And meeting that goal
settlements to providing water access in
machine designed to purify water in any is only a first step. We also intend to
hospitals and promoting multiple uses
formto communities around the world continue to balance the water we use
of water that empower women. Some
where access to safe drinking water is over timea complex and never-
of the funding will also be dedicated
extremely limited. DEKA R&D will install ending challenge. Sustaining water
to operational support enabling USWP
and commission the Slingshot systems balance will require us to continue to
to bring additional resources to African
and remotely monitor performance treat all process wastewater, even as
countries characterized as high-need for
while Coca-Cola will provide on-the- our business grows and as government
safe water and sanitation.
ground support of persons trained to regulation of treatment becomes stricter
Supporting development of Africas operate and maintain the systems. We in some parts of the world. In order to
water expertise sustain this commitment, we will need
piloted the Slingshot technology in five
Also in 2012, in addition to our work schools in Ghana in 2011, providing safe to replenish more water to balance our
through RAIN, we joined Oxford drinking water to nearly 1,500 children. water use as our business grows. And
Universitys School of Geography and In 2013, the partnership aims to deliver it will require us to sustain the outcomes
the Environment in launching The Africa safe drinking water to schools, health of our community water projects
Water Stewardship Scholarship. The clinics and community centers in rural through monitoring and evaluation, to
scholarship is intended to help build the regions of countries within Africa and ensure that those projects continue to
capacity of outstanding African students Latin America. deliver the intended benefits to people
to pursue masters-level study of water and nature.
Longer term, Coca-Cola and DEKA
science, policy and management
R&D will form additional partnerships
and become the next generation of
to expand the project to communities
Africas water leaders. We are exploring
in India, the Middle East and Asia, in
additional work with Oxford University in
addition to Africa and Latin America.
parallel with this scholarship.
When fully scaled, the partnership aims

The Coca-Cola Company GRI Report > World > Water 52


Corporate Water Stewardship, exploring intro
the utility and practical application of me
the water footprint methodology for we
world
understanding our water use throughout reporting
the value chain, and for identifying the index
impacts of that use and associated
response actions.

Water footprint studies were conducted


related to the following Company
products and ingredients:
Coca-Cola in a 0.5 liter PET bottle
produced in the Netherlands;
Beet sugar supplied to Coca-Cola
Europes bottling plants; and
Orange juice produced for the North
American market.

The largest portion of the product


water footprints assessed as part of
these studies came from the field,
not the factory, which demonstrated
significant opportunity to engage more
directly with our agricultural suppliers in
advancing more sustainable water use.
Guided in part by these assessments,
to date, we have focused studies on
the blue, green and grey water
footprints of sugar beets, orange juice
and Coca-Cola to help us pinpoint
potential sustainability impacts in
specific watersheds.
Setting a new goal for water efficiency Understanding our water footprint
We expect to increasingly assess not
Water footprintingan approach to
Goal: By 2020, improve water just the quantity of the water used
assess the total volume of water used
efficiency in manufacturing to grow our product ingredients,
to produce a productis helping us
operations by 25 percent but the impact of that use as well.
extend our view of how we use water
compared with a 2010 baseline. Understanding impact is important,
across our supply chain. Our studies
because large water footprints can
Progress: We have improved our have shown that around 80 percent
be sustainable in water-rich areas,
water efficiency 5.9 percent since of the total water footprint of our
while very small water footprints might
2010 and 21.4 percent since 2004. products comes from our agricultural
compromise sustainability in places
supply chain. As a founding partner
where water is scarce. Gaining a clear
We have made steady progress in of the Water Footprint Network, we
understanding of impacts makes good
improving our water efficiency, which have worked with WWF, Conservation
environmental sense and provides us
we define as the amount of water we International and others to assess
with better guidance for prioritizing
use per liter of product. Between 2004 the water embedded in our product
areas of concern. Coca-Cola Europe
and 2011, we met our initial goal of ingredients so we can better understand
has proposed a methodology for water
improving water efficiency system-wide the implications for our business, and
footprint sustainability assessments
by 20 percent compared to a 2004 work to reduce impacts.
that considers impacts as well as
baseline. Our new goal is to improve
In collaboration with The Nature water quantity. Also, please refer to the
efficiency by 25 percent over our 2010
Conservancy, in 2010, we issued Sustainable Agriculture section of our
water use ratio of 2.26 liters of water
a report, Product Water Footprint Sustainability Report for more details on
used per liter of product produced.
Assessments: Practical Application in our efforts with suppliers.

The Coca-Cola Company GRI Report > World > Water 53


Mitigating water risk for communities An inventory of relevant stakeholders, An assessment of the facilitys intro
and for our system including communities, water wastewater treatment system and its me
providers, regulatory agencies, effectiveness in removing known and we
Goal: Assess the vulnerabilities world
NGOs, labor and trade organizations, suspected contaminants, along with reporting
of the quality and quantity of
learning institutions, political entities an assessment of the potential impact index
water sources for each of our
and others. our wastewater discharge could have
systems bottling plants and begin
Maps showing the areal extent of the on the surrounding ecosystem and
implementing a locally relevant
local watershed and surface water community.
source water protection program
system. The SVAs performed to date show that
by the end of 2012.
Basic descriptions of the local water quality is a ubiquitous concern
Progress: In progress. By the end of
hydrogeology and groundwater in communities where we do business.
2012, 788 of the 863 bottling plants
resources, and a map of the Water scarcity, increasing competition
in our system (91%) had completed
local groundwater resources and for water and infrastructure reliability
source vulnerability assessments
groundwater basin. have also been commonly cited. In
and 587 plants had begun
A review of available water quality some locations, policy, economic and
implementation of source water
data and known current and historical social risks can be more challenging to
protection plans. Work on this goal
water quality issues. assess. And lack of watershed data is
began in 2008. Due to challenges
a common barrier to completing robust
in obtaining data, ongoing A conceptual hydrologic model
technical assessments.
discussions with stakeholders and for the watershed and groundwater
the sheer volume of work required, basin. Models include a water balance SVAs sometimes deliver good news:
some plants have not yet met our calculation and account for inputs Weve seen that in some communities,
goal. We aim for all plants to have such as rain and outputs such as public sector water managers are
source water protection programs withdrawals and evaporation. investing in risk-mitigation planning and
in place by the end of 2013. water sustainability resiliency, indicating
A water scarcity evaluation that
risks that are lower than we estimated
identifies current water stress and
prior to assessment.
To mitigate water-related risks to our drought conditions.
system and to the communities we An evaluation of the potential for From assessment to action
serve, we have required every one natural disasters and security issues to
Once bottling plants have completed
of our systems 863 bottling plants to threaten the facilitys source water.
their SVAs, we require them to develop
conduct a local source vulnerability
An evaluation of how the facilitys and implement a comprehensive
assessment, or SVA. We also require a
water use could limit the availability SWPP detailing specific risk-mitigation
water source sustainability assessment
and quality of water for people in the actions and deadlines for completing
as part of the due diligence process
local community. them. Plans address challenges at
when we acquire land for a new
plant or purchase a business with
existing manufacturing plants. These
assessments inventory the social,
environmental and political risks to the
water sources supplying our facilities
and the surrounding communities. SVAs
include the following elements, among
others:
A description of the physical
water resource system from the
water source(s) to the facilitys
water treatment system, including
groundwater, surface water and
ocean water.
An inventory of water resource
management agencies and their
policies, regulations, planning
priorities, and enforcement activities.

The Coca-Cola Company GRI Report > World > Water 54


the watershed level, from hydrological Treating and recycling wastewater intro
vulnerabilities to local water me
management, and often are the Goal: By the end of 2010, return we
world
basis for community water projects to the environmentat a level
reporting
aimed at protecting and improving that supports aquatic lifethe index
water sources. Because many issues water we use in our system
identified in an SVA are concerns operations through comprehensive Our system has invested $1B+
wastewater treatment.
over the last decade in our
shared among many if not all water
wastewater treatment initiatives
users in a given watershed, we use Progress: In progress. We aspire
our findings to engage governments, to treat all wastewater from our
local communities, businesses and civil manufacturing processes. As of
society, and plan for collaborative action. the end of 2012, we had achieved
We required that our Company-owned 98 percent alignment with our
bottling facilities and independent wastewater treatment standards.
bottling partners conduct SVAs for each
bottling plant location, and develop We reduce our impact on water systems
SWPPs by the end of 2012. We confirm and contribute to improved water quality Returned ~160B liters
compliance with this requirement by treating wastewater before returning through treated wastewater
through a formal governance process. it to the environment. Our stringent
As of the end of 2012, approximately treatment process ensures that the
91 percent788 plants of 863had wastewater we discharge meets, and
completed SVAs and developed in many cases exceeds, standards set
SWPPs. Nearly 70 percent of our global
manufacturing system 587 of 863
by local regulations. (In some countries,
we have introduced the very first 98%
plants have begun implementation wastewater treatment facility.) In 2012,
of SWPPs with the balance to begin our system released approximately 160
implementation in 2013. billion liters of treated wastewater.
98% facility alignment
Though work on this goal began in 2008 In 2006, we set the goal that, by the end with our wastewater standards
and good progress has been made of 2010, all water used in our system
to date, challenges in obtaining data, operations would be discharged at
ongoing discussions with stakeholders a level that supports aquatic life. We
and the sheer volume of work required identified that level through a three-part
have impeded the progress of some process:
plants in our system. Of the plants that We identified what was in our
did not meet our deadline, many are in wastewater by analyzing several
the final stages of completion. Through samples of untreated wastewater
our governance processes, our systems from different operations across our
senior leaders are working with plants system.
to implement corrective action plans
Working with experts from outside
and bring them into alignment with
our system, we evaluated aquatic
our goal. Governance ensures not only
toxicology science to determine how
that assessments and planning are
varying concentrations of certain water
conducted, but also that SWPPs are
quality parameters (acidity, alkalinity,
implemented.
biological oxygen demand, etc.) affect
As more plants in our system move aquatic life.
from assessment and planning to We reviewed wastewater regulations
implementation of their plans, we will from around the world to see how
detail their progress in future reports. governments were addressing those
same parameters. Click to see
We then combined all of our information Coca-Colas full
to arrive at the maximum allowable water infographic.
concentrations for each parameter.

The Coca-Cola Company GRI Report > World > Water 55


Our internal wastewater treatment intro
standards call for all water we discharge me
to be treated to those levels. we
world
To date, 99 percent of our Company- reporting
owned plants are compliant with our index
wastewater treatment standards and
either fully treat wastewater on site
or use a municipal or government-
approved wastewater treatment plant
with secondary treatment. Our plant in
Lachine, Quebec, Canada, is working to
upgrade their wastewater management
system by early 2014. As we expected,
though, aligning an entire system
spanning more than 200 countries and
territories has proved to be challenging.
Delays in financing, government
permitting and construction have slowed
this process, as have war and civil
unrest in countries such as Yemen and in advancing healthy ecosystems, 2007. You can see our progress against
Syria. As a result, we have not yet met communities, business, agriculture the Mandates principles here.
our goal of 100 percent alignment. and commerce. Water is fundamental
As part of our participation in the CEO
to life, yet in many areas around
At the end of 2012, 98 percent, or all but Water Mandate, we helped fund and
the world, it also is under stress. At
17 of the 863 Coca-Cola related bottling develop Water Action Hub, a website
Coca-Cola, we respect the human and
plants, had achieved alignment. Though that helps NGOs, governments and
ecological needs for water. We also
much depends on variables beyond our communities connect and collaborate
are engaged in internal and external
control, we are working closely with our on water issues of mutual interest. The
discussions about what it means in
bottling partners and are hopeful that Hub connects stakeholders working
practice to respect the human right
16 of the 17 noncompliant plants will on such wide-ranging issues as water
to water and sanitation. Through our
achieve compliance with our standards efficiency, storm water management,
Water Resource Sustainability program,
by early 2014. The 17th noncompliant sustainable agriculture, source-water
we have implemented a rights-based
plant is in Syria. Compliance efforts there protection, effluent management and
approach to water in requiring our
will resume when that countrys security more. The site also provides profiles
operations to assess vulnerabilities to
issues have stabilized. of specific water-stressed regions and
community sources of water, determine
descriptions of water-related projects
Our position: the human right to potential impacts from our use of water
in progress. We are also working with
water and sanitation and discharge of wastewater, and then
the CEO Water Mandate on a guide for
In 2010, the United Nations (U.N.) address issues in a SWPP.
business respecting the human right to
General Assembly passed a non- As a participant in the United Nations water and sanitation.
binding resolution by majority vote to Global Compact (UNGC), we are one of
officially recognize the human right to a number of businesses committed to Standing with others for access to safe
water, sanitation and hygiene
water and sanitation and declared that aligning our operations and strategies
clean drinking water and sanitation with ten universally accepted principles In 2012, we were also proud to
are essential to the realization of all in the areas of human rights, labor, be the 100th signatory of the
human rights. The U.N. called upon environment and anti-corruption. One WASH Sustainability Charter. The
nations and international organizations of the UNGCs initiatives is the CEO charter is based on sustainability
to provide financial resources, capacity Water Mandate, a unique public-private principles developed by more than
building and technology to help all initiative designed to assist companies 50 organizations and overseen by
countries provide safe, clean, accessible in the development, implementation SustainableWASH.org, which promotes
and affordable drinking water and and disclosure of water sustainability best practices for sustainable water,
sanitation for all residents. policies and practices. We were one of sanitation and hygiene. The charter
the first six companies to commit to the seeks to align WASH stakeholders
As a beverage company, we recognize
Mandate when the UN launched it in around collaboratively developed
the indispensable nature of water

The Coca-Cola Company GRI Report > World > Water 56


As a member of Bonsucro, we intro
have worked with peer companies, me
sugarcane producers and NGOs we
world
to implement the first global metric reporting
standard for more sustainable index
sugarcane production.
Through our Coca-Cola Foundation,
we provide financial support to
Project Catalyst, which promotes
farmer-driven innovations that reduce
pesticide and fertilizer runoff into the
Great Barrier Reef lagoon and the
freshwater catchments that drain
into it.
We are partnering with EARTH
University and our supplier, TicoFrut, to
promote sustainable citrus production
sustainability principles and catalyze recharge, rainwater harvesting and in Costa Rica.
adoption of these principles around the more. And we are assisting in efforts to
In the United States, we are
world. Signatories agree to incorporate reduce energy demands by promoting
collaborating with multiple partners
these principles and catalyze their local water sources that eliminate the
to help farmers and ranchers use
adoption worldwide, and to encourage need to treat and transport water, which
water more efficiently, with the aim of
and assist each other by doing so. is energy intensive.
improving flow and water quality in
Looking ahead: the rivers in Arizona, Georgia, Michigan,
water-energy-food nexus Mississippi and Utah.

We are increasingly addressing water We are working in partnership with


stewardship in the context of the water- Cargill Incorporated and WWF on a
energy-food nexusthe inextricable sustainable corn project intended to
connections among resources that improve the livelihoods of farmers
demand a 360-degree perspective and and protect biodiversity by improving
an integrated approach. Through our yields, reducing waste, conserving
work with the World Resources Institutes water, protecting wetlands and
Aqueduct project, the 2030 Water ~60MM gallons of water are reducing the environmental impact of
Resources Group (2030 WRG), and other collected for use each year by agriculture in Jilin Province, China.
efforts, we support initiatives that take a 1,000 syrup drums, donated in
In all, we have contributed to
2012 for reuse as rain barrels in
balanced approach and build synergies sustainable agriculture initiatives in
communities across the U.S.
as they seek to equally ensure water, 25 countries, helping farmers protect
energy and food security for everyone. water, increase crop yields and reduce
Already, many of our water projects environmental impacts. And we plan to
Also, we have extended our water
are helping communities mitigate and do more.
stewardship efforts beyond our bottling
adapt to the impacts associated with the plants and local water sources to our An important priority for the Company
intersections of water, energy and food. agricultural supply chain, one of the going forward is to work with major
For example, some projects increase the largest in the world. Because embedded suppliers, retail customers and
ability of watersheds to absorb threats water associated with our products is commercial partners to help advance
associated with increasingly severe much greater at the farm than in our their water management and optimize
weather events and help build resilience own operations, we are helping our their water efficiency in the context of
in response to the higher demands for suppliers improve efficiency and reduce the water-food-energy nexus.
water, energy and food. Others focus their water use. Some examples of our
You can read more about our
on increasing crop yields to meet the work to date:
sustainable agriculture initiatives and
needs of a growing population while
our efforts to conserve energy and
reducing the impacts on water sources
reduce carbon emissions, all of which
through water body alterations, aquifer
we are increasingly undertaking with

The Coca-Cola Company GRI Report > World > Water 57


water stewardship in mind, by visiting for 2012 and 2013. We also engage and others. As our bottling partners intro
the links below. directly with 2030 WRG and with the implement their SWPPs, they engage me
governments of countries where 2030 local stakeholders and collaborate on we
World Resources Institutes Aqueduct world
WRG is working. solutions that serve local communities reporting
2030 Water Resources Group and ecosystems as well as our
2030 WRGs recent work in Jordan, one index
Bonsucro business.
of the most parched nations on earth,
Sustainable Agriculture Initiatives reflects the organizations approach In 2012, we used the Ceres Aqua
and capacity for influence. Working Gauge, a methodology and tool that
Energy Efficiency & Climate Protection
with the ministers of water, planning assesses corporate water management.
Promoting policy reform through the and agriculture, 2030 WRG provided an Based on both internal and external
2030 Water Resources Group analysis of Jordans water supply and information, a full assessment of
demand and proposed three solutions our water strategy was conducted
The 2030 Water Resources Group for accelerating Jordans progress against leading practices to identify
connects actors across the golden toward water security: saving water by strengths and areas for improvement
triangle of government, civil society increasing the efficiency and productivity and formulate recommendations. An
and business, creating a robust of water use; growing crops that are increased focus on our engagement
understanding of the challenge less water-intensive; and optimizing with customers on water stewardship
and a newfound respect for water. use of existing resources through such and water stewardship within our
Through WRGs work, we are cost-effective supply-side measures as supply chain were key areas for
advancing the necessary solutions wastewater recycling. 2030 WRGs work improvement. As we work to reset our
which will close communities is now being integrated into Jordans sustainability goals in 2013, the Aqua
water supply gaps. national water strategy. Gauge assessment is helping inform
new commitments.
Muhtar Kent 2030 WRG has also engaged with
regional and national governments in In 2009, we worked with The
Chairman of the Board and
Mexico, India, South Africa, Mongolia Environmental Law Institute to produce
Chief Executive Officer
and China. Read more about 2030 A Guide to Stakeholder Engagement for
The Coca-Cola Company Water Resources Groups work in the Improved Water Stewardship. The guide
organizations most recent annual is intended to help our bottling partners
While improving and protecting water report. identify stakeholders, facilitate the
sources is critical, we believe the most engagement process, prioritize issues,
Stakeholder engagement and the
effective way to achieve long-term understand regulatory requirements,
social license for water use
water security for communities and our and forge productive partnerships,
business is by setting sound water policy Our stake in local water sources is just among other objectives. The guide also
at the national level for each country. one of many. For us to do business provides a suite of tools for stakeholder
Were working to improve water policy in and to be part of the solutions engagement and promotes stakeholder
several countries around the world as a addressing water stressit is essential engagement according to five core
founding member of the 2030 WRG. for us to secure the trust and goodwill principles: transparency, inclusiveness,
of the people in the communities where representivity, accountability and
Created in 2007 by businesses and
we operate. Such trust can only come respect.
governmental organizations, 2030 WRG
from candid, continual dialoguean
is a neutral, public-private platform
ongoing conversation in which we show
housed within the International Finance
residents how much water we are
Corporation (IFC). At the invitation of
using, how we are using it, and what
governments, 2030 WRG helps water
we are doing to improve water sources,
officials accelerate reforms aimed at
while carefully listening and seeking to * See the section of this report entitled How
promoting more sustainable water
understand residents specific concerns We Quantify Replenishment: An Evolving
resource management for the long-term Methodology for important qualifying information
about water. and perspective on our work to estimate water
development and economic growth replenishment and other water-related benefits.
of their countries. 2030 WRG helps If they are to be effective, our efforts to We define water neutral as the point where
we are returning the water we use back to
countries first diagnose gaps in their protect local water sources must involve communities by treating all wastewater and
collaboration with local stakeholders, returning it to the environment at a level of purity
water supplies, and then develop and that supports aquatic life and replenishing an
test solutions. We are supporting 2030 including governments, community amount of water equivalent to our product volume
through locally-relevant water projects.
WRG with an investment of $2 million members, water agencies, NGOs

The Coca-Cola Company GRI Report > World > Water 58


Sustainable consumers but also are efficiently
produced and readily recovered or
In 2009, we set the goal of recovering
bottles and cans equivalent to
intro
me

Packaging recycled. 50 percent of those that we send we


world
to market annually. While we have reporting
By taking into account all aspects of
made solid progress toward that index
packaging development, from raw
Packaging plays an essential goal through our longtime support of
materials and development to transport
role for our business in community recycling programs, precise
and recovery, we are able to mitigate
meeting consumer needs risks in production that could both
measurement of recovery rates has
and preventing waste by been hampered by a lack of available
erode our profitability and negatively
data. Many communities, especially in
protecting our products impact our brand equity. Such risks
developing and emerging markets, do
during delivery. In fact, include cost fluctuations or supply chain
not collect recovery data. Also, there is
inside every one of our disruption of packaging materials such
no practical mechanism for tracking the
as petroleum or aluminum and also
bottlesand in our cans collection of packaging by the millions
potentially being viewed as a contributor
and other packages, too to global pollutioneven though a
of informal collectors that operate in
is the story of a company significant percentage of our packages
every market in which we distribute our
trying to make its packaging products. Based on available data we
are recovered and recycled. All in all,
estimate that, to date, we are recovering
more environmentally and our strategic approach to developing
39 percent of the equivalent bottles and
economically sustainable. more-sustainable packaging enables
cans that we send to market.
us to meet the needs of our consumers
We work to deliver the quality
and reduce our business risk along with In July 2013, to improve recovery tracking,
beverages our consumers
our impact on the environment. and to raise the bar for our system
expect in the most efficient and for communities worldwide, we
way possible, with a key Beyond our own cans and bottles:
announced our new goal of achieving a
an ambitious new recovery goal
focus on recyclability, 75 percent recovery rate for the number
minimizing resources and Our beverage containers are recovered of bottles and cans equivalent to what we
through industry-financed collection introduce in developed markets by 2020.
increasing the use of recycled
organizations, through community- Currently, the recovery rate in developed
and renewable materials. based and government programs and markets is estimated at 50 percent. While
Additionally, we support through our system directly. They are that rate is moving in the right direction,
programs that encourage also recovered by informal collectors. it is not enough, we believe, to achieve
consumers to recycle used We are working to increase recovery our goal of improved environmental and
beverage packaging. rates across all of these channels. In economic sustainability.
2012, we helped to recover 371 million
Approximately 85 percent of our unit
pounds of aluminum and PET plastic
case volume is delivered in recyclable
containers in the United States and
bottles and cans, and because the
Canada alone.
majority of our packaging is fully
recyclable, we are working to maintain
and grow this percentage. As we do so,
we consider environmental concerns
along with our need to protect the safety
and quality of our products and to
transport them efficiently. We also take
into account the different preferences of
consumers around the world.

Working to make our packaging more


sustainable is more than just the right
thing to do, it is smart business. We
work to employ sustainable packaging
innovations that not only delight

The Coca-Cola Company GRI Report > World > Sustainable Packaging 59
Were working toward recovery market and enable us to better set recycled bottles while educating the intro
of 75 percent of all bottles and targets for improved recovery rates. We public on the importance of supporting me
cans in these markets: are working to have the RTM rolled out environmental sustainability. we
world
Australia Japan in all markets by the end of 2013. reporting
Keep America Beautiful. We helped
Austria Latvia Moving all of our developed markets found the nonprofit organization index
Belgium Lithuania toward a 75 percent recovery rate Keep America Beautiful 60 years
Bulgaria Luxembourg will require an enormous effort from ago, and our support continues.
Canada Malta everyone: businesses, governments, A grant from The Coca-Cola Foundation
Cyprus Netherlands nongovernmental organizations (NGOs) to Keep America Beautiful allowed
Czech Republic New Zealand and, of course, consumers. We intend 25,000 single-stream curbside
Denmark Northern Ireland to provide leadership that helps bring all recycling carts to be donated to
Estonia Norway sectors of society together to advance the city of Chicago. The grant was
Finland Portugal progress. We know a 75 percent matched by a commitment from
France Slovakia recovery rate is attainable in developed The Coca-Cola Company to provide an
Germany Slovenia markets, based on markets like Japan additional 25,000 carts over the next
Great Britain South Korea and Belgium that have already achieved five years. The carts will be part of the
Greece Spain or exceeded it. citys overall deployment to 600,000
Hungary Sweden households, which is expected to
As we progress toward our new 2020
Iceland Switzerland
goal, we are as committed as ever to significantly raise recycling rates in the
Ireland Taiwan
achieving our original goal of recovering Windy City.
Italy United States
bottles and cans equivalent to 50 Project Recover. Project Recover,
percent of those that we introduce into an initiative supported by
We will work with multiple recovery the marketplace annually by 2015. The Coca-Cola Company that involves
channels, including municipal recycling
Supporting community-based local government and nonprofit
programs, industry recovery efforts and
programs worldwide organizations in Thailand, helps create
our own direct recovery initiatives. To
cooperative communities centered on
meet our new goal, we will work in 36
Goal: By 2015, recover 50 percent the recovery and recycling of beverage
developed markets to increase recovery
of the equivalent bottles and cans packages. The project provides job
and recycling rates. We are also working
used annually. opportunities for members of the local
with other companies and with local
community, as they are able to collect
organizations worldwide to identify Progress: In progress. We estimate
recyclable materials and turn them in to
and compile independently verified that 39 percent of the equivalent
the cooperative for payment.
recovery and recycling data so that we bottles and cans we send to
can establish authoritative baseline market are recovered. Reimagine Beverage Containers.
information on current recovery rates. Coca-Cola Recycling, a part of our
We intend to help improve recovery To promote recycling and increase Companys North America Group, is
rates in developing markets as well. recovery rates, the Coca-Cola working with Envipco to pilot Reimagine
We are working to first establish system also supports numerous litter Beverage Containers recycling centers,
solid baseline information, a more prevention programs and community which provide interactive collection kiosks
challenging task in developing markets, organizations, including through to encourage recycling. More than 13
before setting a global goal. We will set The Coca-Cola Foundation. Following million containers have been recycled
that goal by 2015. are some of the programs and since the Reimagine pilot program
organizations we support: launched in the Dallas-Fort Worth area in
In select markets in Latin America, the
late 2010. On average, each week more
Asia Pacific region, Eurasia and Africa, Happy Recycling Machine.
than 1,500 consumers bring their cans
we are piloting our new Recovery Coca-Cola Singapore brought together
and PET plastic bottles to the recycling
Tracking Methodology, or RTM. Our RTM government, civil society and a very
center, and more than 1 million cans and
involves locating credible sources of special vending machine to help
bottles are recycled each month. Read
recovery data in each market and then increase recycling rates across the
more about our support of community
assigning one of three quality levels country. When consumers placed their
recycling programs around the world
to each data set. We expect our new empty plastic beverage bottles in the
in the Charitable Giving section of
methodology to substantially improve machine, they received an award for
this report.
data validation, increase our baseline being environmentally responsible.
understanding of recycling in each The campaign collected 51,827

The Coca-Cola Company GRI Report > World > Sustainable Packaging 60
Inspiring more consumers to recycle more. Watch a video about Happiness We work with a number of intro
Recycled. organizations, including Ocean me
Millions of consumers worldwide have we
Conservancy, to better understand
adopted the recycling habit. Still, many London 2012 Olympic Games. As a world
the causes of marine debris. Together, reporting
of our plastic bottles and one-third Worldwide Partner of the Olympic
we are gathering science-based index
of our cans are not recycled. To help Movement and the longest continuous
information and engaging other
increase recycling rates, we are working sponsor of the Games, we wanted to
companies in developing sustainable
to invent creative ways to engage with help make the London 2012 Olympic
solutions.
consumers. Following are just some of Games the most sustainable Games
our efforts from 2012 and 2013. of modern times. As part of that effort, In 2011, working with Ocean
we helped implement a zero waste Conservancy, we helped launch the
EKOCYCLE. In July 2012, we launched the
infrastructure, including waste and Trash Free Seas Alliance, a group of
EKOCYCLE program, a collaboration
recycling bins designed and positioned diverse businesses, NGOs, scientific
with musical artist and producer
to maximize recovery rates. We also institutions and community groups that
will.i.am and other consumer brands.
reached beyond the Olympic venues to share the common goal of eliminating
EKOCYCLE is a stand-alone brand
place 260 new recycling bins around ocean trash. By bringing these groups
initiative dedicated to helping encourage
London. The bins on Oxford Street together, we hope to speed restoration
recycling and sustainability among
alone now collect over 1 metric ton of of the worlds seas. In 2013, we worked
consumers through the marketing of
recyclable waste each day. with the Trash Free Seas Alliance to
lifestyle products made in part from
host knowledge-sharing sessions
recycled material. In addition, our bottler Coca-Cola
that highlighted the threat of marine
Enterprises collaborated with waste
The EKOCYCLE initiative aims to educate debris, including a presentation from
reprocessor eCO Plastics to fast-track
consumers about everyday recycling Conservation International on the Ocean
plans for a major new bottle-to-bottle
choices and empower their decisions to Health Index.
recycling facility in Lincolnshire, England.
purchase products made in part from
This 15 million investment more than We have also partnered with Ocean
recycled products. EKOCYCLE educates
doubled the amount of bottle-grade Conservancy for the past 18 years
consumers about waste that can be
recycled plastic (rPET) available in Great as a sponsor of the International
repurposed into recycled content for
Britain and enabled us to commit to Coastal Cleanup, the worlds largest
fashionable and valuable lifestyle
recycling all clear PET bottles from volunteer effort for ocean health. Each
products. It also encourages demand
Games venues and turn them back into year, Coca-Cola system associates
for recycled materials and reinforces the
new bottles within six weeks. are among the more than 500,000
importance of recycling. Watch a video
volunteers who help clean up the
about EKOCYCLE. We also sought to inspire more people
worlds waterways during the event.
to recycle during the 70-day Olympic
Happiness Recycled. Collaborating with
Torch Relay around the UK with a Using more recycled and renewable
Zero Waste Scotland, we connected with
distinctive Recycle to the Beat hybrid materials
more than 18,000 people and got our
vehicle to make recycling more fun.
message out to 160,000 more through
All of the approximately 15 million PET Goal: Source 25 percent of our PET
promotions at four events in France
plastic bottles we collected throughout plastic from recycled or renewable
and Great Britain during the summer
the Games were reprocessed and back material by 2015.
of 2013. Using fun, interactive recycling
on the shelves of British retailers within Progress: In progress. Five percent
bins designed by animatorsand
six weeks. Watch a video about our of our packaging materials
cheering on recyclers with a pompon
recycling program at the London 2012 currently comes from recycled or
squadwe encouraged showgoers
Olympic Games. renewable materials.
to recycle their bottles and cans. Then
we gave them souvenir photos and Continued collaboration in reducing
temporary tattoos to remind them to marine debris Approximately 60 percent of our total
recycle after the event. Using social beverage volume is sold in plastic
When used packaging is not disposed
media during and after, we spread the bottles made from polyethylene
of properly, it too often ends up littering
word well beyond the shows grounds, terephthalate, better known as PET
the worlds waterways. Our packaging
inspiring consumers through Twitter, plastic. Driving demand for PET plastic
is among the marine debris that can be
Facebook and more. The promotion was is a consumer preference for packaging
found on shorelines around the world,
more than just a good time: In a post- that is lighter in weight, shatter-resistant,
so we are addressing the matter of
event survey, 22 percent of those we resealable and easily recyclable.In
marine debris in earnest.
connected with said they were recycling addition, PET plastic enables us to

The Coca-Cola Company GRI Report > World > Sustainable Packaging 61
improve resource efficiency while in six bottle-to-bottle facilities that and helped to save the equivalent intro
maintaining our commitment to improve our capacity for using rPET. In emissions of approximately 130,000 me
exceptional beverage quality. the United States, we recently worked metric tons of CO2the amount of CO2 we
world
with rPET suppliers to reach agreement emitted annually from more than 27,000 reporting
In 2009, we set a goal of sourcing 25
on more favorable terms for rPET stock. passenger vehicles. index
percent of our PET plastic for bottles
Additionally, we continue to invest in the
from recycled and renewable materials Advancing innovation through
exploration of technologies and recovery
by 2015. In 2009, to help meet that increased adoption of PlantBottle
systems that could enable more packaging
goal, we introduced our breakthrough
efficient and cost-effective production
PlantBottleTM packaging program. To accelerate supplier interest and
of food-grade rPET. And because the
PlantBottle packaging is helping to make investment in PlantBottle packaging,
use of rPET is approved in just a limited
PET packaging more sustainable by we are enabling other companies
number of countries, we are working
making the bottle with up to 30 percent to have access to the technology.In
with governments of the nations where
of plant-based material. 2011, we entered into a partnership with
we do business to remove legal barriers
Continuing with our commitment to the use of recycled materials in H.J. Heinz Company to put its ketchup
to rPET beverage packaging. in PlantBottle packaging.So far, more
than 164 million bottles of Heinz ketchup
In the early 1990s, we became the first
Bringing PlantBottle to scale in PlantBottle packages have been
company to use food-grade recycled
distributed throughout North America.
PET plasticknown as rPETin Because innovative technology is most
We will continue to explore the potential
packaging. Our enabling of rPET-related meaningful when it is widely adopted,
for similar partnerships.
research began decades before that. we have worked steadily toward our
We recognized early that creating end goal of using PlantBottle for all of our PET Building a foundation of trust
markets for recycled PET plastic would packaging by 2020.
Transparent environmental and social
be critical to our bottle recovery efforts At the end of 2012, we had distributed performance measures, developed in
and to the success of PET plastic as more than 14 billion PlantBottle collaboration with credible partners,
packaging material. packages in 24 countries.In 2012, we are at the foundation of our PlantBottle
Today, we are still working to increase expanded PlantBottle packaging into packaging program. Because
the amount of rPET in our packaging. such countries as Serbia, South Korea PlantBottle packaging is made from
But we have encountered challenges. and India.In existing PlantBottle markets sugarcane waste, sustainable cultivation
Over the last decade, demand for rPET like the United States, Canada, Mexico and harvesting of sugarcane are among
has increased significantly; demand for and Brazil, we expanded the number our chief concerns. Issues such as
rPET fiber, used to make clothing and of brands using PlantBottle packaging. water consumption, land use, impacts
other non-food products, is particularly We distributed approximately 7 on biodiversity and child labor are all
high. And while increased demand billion PlantBottle packages during pertinent. Because such concerns are
is a positive development for the rPET the calendar year ending December rarely addressed by typical packaging
market, greater demand has also 31, 2012. Approximately 6 percent lifecycle assessment tools, we have
driven up prices and reduced supply. In of the total new PET plastic used by built on our Companys existing
addition, food-grade rPET requires more The Coca-Cola Company contains our sustainable agriculture program and
processing and commands a premium first-generation PlantBottle packaging engaged with partners such as World
over non-food-grade rPET, making it material. We remain focused on building Wildlife Fund to help advance our
even more of a challenge for us to cost- out our supply chain to meet our goal understanding of how to identify and
effectively incorporate more rPET in our of PlantBottle packaging comprising 100 select sustainably sourced feedstocks.
percent of the new PET plastic we use We have also worked to ensure that
packages.
by 2020. the program does not adversely affect
Our strategy? To help increase local food security. And we are investing
recycling and recovery of PET bottles We expect our use of PlantBottle in research toadvance technologies
(and thus increase the supply of packaging to be a key contributor to thatuse agricultural residues or wastes
rPET) while developing innovations achievement of our goal to reduce to help us continue to grow PlantBottle
like PlantBottle, which requires fewer carbon dioxide (CO2) emissions packaging more sustainably.
nonrenewable ingredients than embedded in the drink in your hand
conventional PET plastic. Meanwhile, by 25 percent by 2020. Already, our Toward the bottle of the future
we remain committed to using rPET use of PlantBottle packaging has Currently, up to 30 percent of the
in our packaging, as it makes sense eliminated the need for the equivalent material used in PlantBottle packaging
economically. Our system has invested of more than 300,000 barrels of oil comes from plants (in some markets,

The Coca-Cola Company GRI Report > World > Sustainable Packaging 62
the plant-based content may be less to protect our products and ensure intro
where we also include recycled content their safe transport to consumers. In me
in the bottle). We are limited to 30 2008, we set the goal of improving the we
world
percent because, currently, commercial packaging material efficiency per liter
reporting
technologies only exist for making one of our product sold by 7 percent by index
of the two ingredients in PET plastic. 2015. We are proud to have achieved
Our ultimate goal is to develop PET that goal for at least 85 percent of our
plastic that is 100 percent plant based. packaging volume, including packages
In 2011, we announced multimillion made from glass, refillable PET plastic,
dollar investments in three innovation one-way glass, PET, aluminum and
companies that have technology steel. We intend to maintain or increase
solutions for replacing the other our 7 percent improvement in efficiency
ingredient in PET plastic and can help between now and our goal year of 2015.
turn our 100 percent vision into reality in
To date we have:
the coming years.
Trimmed the weight of our 20-ounce Looking ahead: joining the Circular
To further drive progress, we created Economy 100
PET plastic bottle by more than 25
a plant-PET technology collaborative
percent In early 2013, we joined the Ellen
in 2012. Our fellow members of the
Shaved 30 percent from the weight of MacArthur Foundation in launching
collaborative are Ford Motor Company,
our 12-ounce aluminum can the Circular Economy 100, a three-year
H.J. Heinz Company, Nike, Inc., and
program aimed at bringing together
The Procter & Gamble Company. By Lightened our 8-ounce glass bottle by leading global companies to facilitate
leveraging the combined efforts of these more than 50 percent projects promoting a global circular
companies in ways that are consistent
Lightweighting is often a market-by- economyan industrial economy that
with applicable antitrust/competition
market effort. For example, our bottling is, by design or intention, restorative.
law rules, the collaborative is hoping
partner in Puerto Rico has developed a The Circular Economy 100 will provide
to speed development of a completely
500-milliliter bottle for DASANI water executive education and insight on key
plant-based PET material.
that weighs 9.8 gramsthe lightest themes and emerging trends, allow
Read more, or watch a video, about bottle in our system. We are working to opportunities to share knowledge,
PlantBottle packaging, what it is made top that by developing an 8-gram bottle and identify and develop solutions
of and much more. that we hope to introduce globally in to common challenges. By 2015,
2014. participating companies are expected
Achieving greater efficiency through
to identify and be committed to initiating
lightweighting
Smarter packaging for a smaller new circular initiatives. Read two reports
carbon footprint on the circular economy developed
Goal: By 2015, improve packaging
In July 2013, we announced our 2020 by the foundation with McKinsey &
material efficiency per liter
goal of reducing the carbon footprint of Company.
of product sold by 7 percent
the drink in your hand by 25 percent. Read more about our efforts to make
compared with a 2008 baseline.
Packaging is the largest contributor to our our packaging more sustainable.
Progress: On track. Between 2008 carbon emissions, making up 38 percent
and 2012, we improved packaging of our CO2 as of 2010, our baseline year
material efficiency per liter of for our new goal. Our systems efforts
product sold by 7 percent for at to design more efficient packaging,
least 85 percent of our packaging employ more renewable material and
volume. We intend to maintain or increase the amount of recycled content
improve upon that level between in our packaging is expected to make a
now and our target year of 2015. significant contribution toward reducing
our carbon footprint.

In the design of our packages, we strive


for lightweightingusing the least
amount of natural resources required

The Coca-Cola Company GRI Report > World > Sustainable Packaging 63
Climate is a tall order, but it is a process we are
committed to. We have made progress.
intro
me

Protection But, like much of the world, we need we


world
to do moreand soon. Following is an reporting
overview of our progress from 2012, and index
Inside every bottle of a look at where were heading in 2013
Coca-Cola is the commitment and beyond.
of a company that is deeply
An ambitious new goal for reducing
concerned about climate carbon in our value chain
change. Our concern is
based on the scientific Goal: Reduce the carbon footprint
consensus that global climate of the drink in your hand by 25
percent by 2020.
change is occurring and that
human-caused greenhouse Progress: New. We are working
to reduce the greenhouse gas
gas emissions are a
emissions across the entire value
contributing factor.
chain of our products by making
comprehensive reductions across
The implications of climate change on
our manufacturing processes,
our planet are profound and wide-
packaging formats, delivery fleet,
ranging. Public health, agriculture,
refrigeration equipment and
biodiversity and water sources may all
ingredient sourcing.
be negatively affected. The potential
effects on people, communities and
In July 2013, we joined our longtime
ecosystems are sobering to consider
partner World Wildlife Fund (WWF)
and demand immediate action.
in announcing a number of new
Of course, climate change also poses environmental goals. Among them:
risks to our business as well. More a commitment to reduce the carbon
frequent and intense droughts and footprint of our beverages by 25 percent
floods can harm global agriculture, by 2020. This new goal complements
limiting the supply or increasing the cost our existing goals for 2015.
of ingredients we use in our products.
Our new goal stems from the
Extreme weather could impair our
recognition that to make a meaningful
bottling plants, disrupt our supply chain
difference, we must reduce emissions
and affect consumer demand. Perhaps
generated by not only our bottling
most seriously, climate change could
plants and distribution fleet but also our
significantly limit water resources for our
entire value chain, including agriculture,
operations, for our supply chain and for
packaging, and refrigeration. An initial
the communities we serve.
analysis showed that, in our baseline
Our system generates greenhouse gas year of 2010, our value chain emitted
emissions by consuming energy through approximately 59 million metric tons
manufacturing, by consuming fuel in our of greenhouse gases, and only about
global delivery fleet and by chilling our 5.2 million metric tons came from
products for optimum refreshment. Our manufacturing. We estimate that
broader supply chain, which includes achieving our new goal will enable us
the manufacturing of our packaging and to prevent more than 20 million metric
the farming that grows our ingredients, tons of CO2 emissions by 2020. Thats
generates millions of additional tons of four times our systems annual carbon
greenhouse gases. emissions from manufacturing, and the
Growing our business without equivalent of taking 3.8 million cars off
increasing greenhouse gas emissions the road for a year.

The Coca-Cola Company GRI Report > World > Climate Protection 64
This new goal is ambitious and is and other assistance to help our Though our manufacturing-related intro
among the most progressive climate- Company, bottlers and suppliers strive to emissions increased in 2012, our me
related commitments from any reduce emissions. emissions intensitythe ratio of we
world
company. To ensure that we succeed, A 3 percent increase in manufacturing emissions to production volume- reporting
we will collaborate with our partners emissions in 2012 improved by nearly 2 percent over index
and suppliers and continue to move 2011. In all, our emissions intensity has
forward with energy-efficiency and Goal: Grow our business but not improved 19 percent since 2004. Even
climate-protection initiatives already our systemwide carbon emissions with our year-over-year increase in
under way across our system. This work from manufacturing operations emissions in 2012, our emissions are
includes: through 2015 compared with a still 1.2 million metric tons lower than
Continuing to improve the 2004 baseline. business as usual forecasts for the
sustainability of our packaging year. We have successfully slowed
Progress: Off Track. Our global
through design optimization and growth in emissions relative to volume;
manufacturing emissions in 2012
the increased use of recycled now we are aiming to stop and,
were 1.2 million metric tons lower
and renewable materials such as ultimately, reverse it.
than the business-as-usual forecast
PlantBottle packaging for 2012. However, total (absolute) Emissions in developed countries down
Improving the energy efficiency of our emissions were 3 percent higher 8 percent since 2004
cooling equipment than emissions from 2011, and now
stand 15 percent higher than our Goal: By 2015, reduce emissions
Committing to more sustainable
2004 baseline. from our manufacturing operations
sourcing of key ingredients
in developed countries by 5 percent
Incorporating more fuel-efficient compared to our 2004 baseline.
In 2008, we set the goal of growing
modes of product delivery
our business but not our systemwide Progress: On track. In 2012,
Improving energy efficiency within our carbon emissions from manufacturing emissions from our manufacturing
manufacturing operations operations through 2015. Our operations in developed countries
Phasing out the use of manufacturing sites emitted 5.48 million were 8 percent below our
hydrofluorocarbons (HFCs) in all new metric tons of greenhouse gases in 2004 baseline.
cold-drink equipment 2012, a 3 percent increase over 2011.
That number puts us 15 percent higher In 2012, our emissions from
Increasing our use of clean energy
than our 2004 baseline and off track for manufacturing operations in developed
To help us reach our new goal, we are countries increased slightlyabout 2
reaching our goal of bringing emissions
developing annual reduction targets for percentcompared to 2011. Even so,
levels back down to that baseline
the next seven years and working with manufacturing-related emissions in
by 2015. We consider this upward
our supplier partners to find ways of developed countries are approximately
trend to be both disappointing and
meeting them. We are also developing 8 percent lower than our 2004 baseline,
unacceptable. We are working diligently
processes for measuring progress. keeping us well on track toward our
to reduce emissions through a variety of
And we are equipping climate goal of a 5 percent reduction by 2015.
measures, including expanded use of
ambassadors who will champion our
clean energy. Were bringing emissions down in
goal systemwide and provide training
part through our continuing work with
bottlers on the Top 10 Energy-Saving
Challenge. The program, developed
with WWF and launched in 2011, equips
bottlers and plant managers with 10
high-return, low-risk energy-saving
practices they can readily implement.
Each practice delivers high financial
return and contributes significantly
toward achieving our climate targets.
To date, 526 of our systems nearly
900 manufacturing facilities are
implementing the practices. A total of
127 facilities have completed the entire
Top 10 challenge, and more than 270

The Coca-Cola Company GRI Report > World > Climate Protection 65
Improved energy efficiency for eight intro
consecutive years me
Using energy more efficiently enables us we
world
to reduce our carbon footprint, conserve
reporting
natural resources and contain costs. index
The total amount of energy consumed
by manufacturing sites across our
system has grown as our business has
grownfrom 54.4 billion megajoules in
2004 to 62.4 billion megajoules in 2012.
But our energy efficiency ratiothe
amount of megajoules used per liter of
producthas continuously improved.

have made at least 80 percent progress. technology staff are working to limit CO2
In September 2012, the United States emissions from powering our corporate
Environmental Protection Agency data centers even as the load on our
recognized Coca-Cola Refreshments computer servers increases. In 2013,
USA, Inc., the Companys bottling and we completed an upgrade of 30 air
customer service organization for handlers in one of our data centers.
North America, with a Green Power We expect this improvement to reduce
Leadership Award for its agreement to our CO2 emissions by an estimated 650
generate energy from a 6.5-megawatt metric tons annuallythe equivalent of
combined heat-and-power system at an taking 90 cars off the road.
Atlanta facility. This cogeneration plant As we make steady progress toward
captures methane gas from a nearby our goal for developed countries, we are
landfill and converts it to clean-burning also working hard to reduce emissions
fuel. The plant generates at least 48 in developing countries. One example:
million kilowatt-hours of electricity Hindustan Coca-Cola Beverages Private
annually, resulting in an emissions Limited (HCCBPL), our largest bottling
reduction of approximately 20,000 partner in India, has committed to In 2012, our ratio was 0.43 megajoules
metric tons of CO2 per year, equivalent expand the amount of energy it draws per litera 2 percent improvement over
to the CO2 emissions from the electricity from renewable sources to 40 percent 2011 and an 18 percent improvement
use of more than 4,000 average-sized by 2020. HCCBPL will attempt to achieve overall since 2004. By improving our
homes per year. that goal by exploring the use of a solar energy efficiency ratio, we avoided
rooftop as well as wind- and biomass- approximately $200 million in energy
At our Company headquarters in
generated power at several of their costs in 2012 and over $1 billion
Atlanta, Georgia, our information-
bottling plants. cumulatively since 2004.

The Coca-Cola Company GRI Report > World > Climate Protection 66
Complementing efficiency efforts in intro
manufacturing, we have also improved me
the energy efficiency of our cold-drink we
world
equipment worldwide by more than reporting
40 percent compared to year 2000 index
levels. We have deployed nearly 5.5
million energy management devices
(EMDs) for cold-drink equipment,
reducing average energy consumption
by an estimated 5 billion kilowatt-hours
per year and delivering corresponding
annual emissions reductions of
approximately 3.1 million metric tons
equivalent to the electricity used by over
464,000 homes. Energy-efficient cold-
drink equipment saves our customers
money, tooan estimated $440 million
per year.

In 2012, to help our manufacturing A 14 percent decrease in our fleet


facilities continue to improve energy emissions
efficiency, we developed 20 step-by-step More than 200,000 of our signature red
guidelines to implementing energy- delivery trucks say Coca-Cola around
saving actions and shared them with the world. We aspire for them to say
our bottlers. We also upgraded our sustainable as well. So in addition to
internal website dedicated to strategies conventional fuels, we are powering our
for saving energy, and our system held fleet with a mix of efficient alternative
more than 20 workshops on increasing fuels, including electricity, natural gas,
energy efficiency. diesel-electric and biodiesel. In North
America, we operate a hybrid electric
Improving packaging to reduce our fleet of more than 750 trucks that
carbon footprint
use about 30 percent less fuel than
Packaging is the largest contributor to conventional dieselsthe largest such
our potential carbon emissions, making fleet on the continent. For our presence
up 38 percent of our CO2 emissions as at the London 2012 Olympic Games, we
of 2010. Our systems efforts to design deployed 14 delivery vehicles powered
more efficient packaging, use more by landfill gas.
renewable packaging material and Our systems trucking fleet, which
increase the amount of recycled content includes trucks operated by our
will make a significant contribution Company and our bottling partners,
toward reducing our carbon footprint. accounted for about 8 percent of our
emissions in 2012. Our fleet emitted
4.6 million metric tons of greenhouse
gases in 2012a 14 percent increase
from our 4.03 million metric tons of fleet
emissions in 2011.
The Coca-Cola Company GRI Report > World > Climate Protection 67
Pushing forward with HFC-free cooling refreshment through our products, intro
equipment sponsor Games-related events and me
activities and much more. In London we
Goal: As of 2015, all new cold-drink world
in 2012, our presence at the Summer reporting
equipment will be HFC-free. Olympic Games was, for the first time, index
Progress: Off track. In 2012, our carbon neutral. (We achieved our first
system purchased approximately carbon-neutral presence at a Winter
245,000 units of HFC-free Olympics during the Vancouver 2010
equipment (approximately 21 Olympic Winter Games.) We achieved
percent of new equipment carbon neutrality in London through
purchases), bringing our global a combination of reduction activities
total to over 800,000 units. and carbon offsets. Reduction activities
included investment in a state-of-the-
Because of the high global warming art, low-carbon warehouse and storage
potential of hydrofluorocarbons (HFCs), facility, the purchase of 14 delivery
we are phasing out the use of HFC vehicles powered by landfill gas and
refrigerants in our cold-drink equipment. the use of beverage coolers that were
With more than 14 million dispensers, entirely HFC-free. We compensated for
vending machines and coolers in the the emissions we could not prevent
marketplace, we have an enormous through the purchase of Gold Standard
opportunity to make a difference. We certified carbon offsets.
believe we can avoid the emission of
CDP recognizes our reporting
more than 52.5 million metric tons of
CO2 equivalent over the next several We strive to be transparent in our
yearsequivalent to the annual carbon reporting. In 2012, we were
greenhouse gas emissions of over featured in CDPs (formerly the Carbon
10.9 million passenger vehicles. Disclosure Project) Carbon Disclosure
Leadership Index (CDLI). The index, an
In 2011, we reaffirmed CO2 as our
evaluation tool for investors and other
systems HFC-free refrigerant of choice
stakeholders, highlights companies
for new equipment purchases; at the
in the Global 500 that have displayed
end of 2012, HFC-free deployments
a strong approach to climate change
across our system exceeded 800,000.
information disclosure. Companies
Still, our efforts to deploy more HFC-free
are scored on their climate change
cooling systems in 2012 fell short of our
disclosure. High scores, according
ambition. Our goal was for 50 percent of
to CDP, indicate good internal data
all new cold-drink equipment to be HFC-
management and understanding
free by the end of 2012. But only about
of climate change related issues
21 percent (approximately 245,000
affecting the company. In 2012, the
units) of our 2012 cold-drink equipment climate impact to spur corporate
CDLI comprised 51 companies from
purchases were HFC-free. Difficulties in climate responsibility and conscious
the Global 500 based on analysis of
procuring HFC-free equipment in Brazil, consumption. Climate Counts awarded
responses to CDPs annual climate
India and other countries contributed to us a score of 85 in 2012, putting us in
change questionnaire, which focuses on
the slowdown in our progress. We are the Soaring categoryClimate Counts
greenhouse gas emissions, emissions
developing strategies to address these highestfor companies demonstrating
reduction targets and the risks and
challenges and get back on track for our exceptional leadership on climate
opportunities associated with climate
2015 goal. change. Only 15 companies of 145 were
change.
recognized in that category.
Carbon-neutral at the London 2012
Climate Counts says were soaring
Olympic Games
Expanding Arctic Home to Europe
In December 2012, we scored ten
As the longest continuous sponsor
points higher than in 2011 in the annual In early 2013, we extended our
of the Olympic Movement, we have
rankings by the nonprofit organization successful Arctic Home campaign
a significant presence at all Olympic
Climate Counts. Climate Counts scores to 17 countries in Europe, with a
Games. We provide hydration and
the worlds largest companies on their multimedia advertising campaign,

The Coca-Cola Company GRI Report > World > Climate Protection 68
special packaging and a launch event at Moving forward as the evidence intro
Londons Science Museum. Arctic Home mounts me
aims to raise awareness and funds we
Communities around the world are
world
to preserve the habitat of polar bears, already confronting the effects of reporting
which is being seriously threatened by climate change, including drought, index
climate change. Beginning its third year flooding, storms, wildfires and record
in November 2013, Arctic Home is a five- high temperatures. In 2012, Arctic sea
year, $2 million commitment initiated ice diminished to its lowest level ever
with our longtime conservation partner, recorded. And in May 2013, atmospheric
WWF. Read more about Arctic Home. CO2 concentrations exceeded 400
parts-per-million for the first time in
Collaborating to curb emissions
human history. Though we believe it is
We continue to partner with peer still possible to mitigate the worst effects
companies, NGOs, governments and of climate change, we believe the global
others in addressing our greenhouse communitycivil society, governments
gas emissions and to encourage and businesses, including usmust
progress in response to climate act quickly and do more to address
change. We are proud to have recently greenhouse gas emissions.
supported The 3% Solution, a study
Our Company aspires to do much.
by WWF and CDP that demonstrates
We will continue to expand our sources
how U.S. business can address climate
of clean energy. We are developing
change while driving significant
the means by which we will achieve
economic value. Released in June 2013,
our new goal of reducing the carbon
the report identifies emission-reduction
footprint of the drink in your hand by
investments with positive net present
25 percent. And we will continue to
value that can save the U.S. private
lend our voice in support of relevant
sector $780 billion while cutting carbon
public policy and cross-sector initiatives
emissions by 1.2 gigatonnes over 10
that seek to reduce greenhouse gas
years. A 3 percent annual reduction
emissions and protect the climate and
would not only curb greenhouse gas
communities worldwide.
emissions, but it would also address
the U.S. corporate share of global
emissions. Built upon rigorous analysis
by leading consulting firms, including
McKinsey & Company and POINT 380,
The 3% Solution includes case studies
from various sectors and offers the most
compelling business case made to date
for setting ambitious carbon reduction
targets.

The Coca-Cola Company GRI Report > World > Climate Protection 69
Sustainable intro
me

Agriculture
we
world
reporting
index
Inside every bottle of
Coca-Colaindeed, in
most of our productsare
ingredients that get their start
on a farm. We buy many tons
of sugar, fruit, corn, tea, coffee
and other ingredients every
year. Our business depends
on the long-term availability
of these products. livelihoods of agricultural workers and accountability for our impact all the way
support strong, healthy communities. to the farm level.
At the same time, the future of the
planet may depend on crops being For all of these reasons, we have To guide progress toward our new
grown more sustainably. As our worked with our suppliers for several goal, we have established Sustainable
longtime partner World Wildlife Fund years to make our supply chain more Agriculture Guiding Principles for our
(WWF) and others note, unsustainable sustainable. In 2012 and 2013, our work suppliers. These principles define what
agricultural practices have serious took a major stride forward. Following is we mean when we refer to more
impacts on people and the environment. a look at our progress. sustainable sourcing, articulate our
According to WWF, agriculture uses expectations, and set criteria for human
An ambitious new goal for
about 69 percent of the worlds fresh and workplace rights, environmental
sustainable sourcing
water. It is the leading source of stewardship and farm management.
Throughout 2012, our system We are working with suppliers and
pollution in many countries, a primary
collaborated with WWF and other with WWF to implement the guidelines
driver of deforestation and one of
partners to develop a goal that we throughout our system. In April 2013,
the largest producers of greenhouse
believe is both bold and achievable: we asked suppliers to provide action
gas emissions contributing to climate
to sustainably source key agricultural plans for meeting our sustainability
change. Half the planets topsoil has
ingredients by 2020. These ingredients criteria along with baselines for where
vanished over the last 150 years due in
include cane sugar, beet sugar, high- they currently stand in relation to our
part to poor farming practices. In our
fructose starch-based syrup (primarily goal. We will evaluate their plans and
value chain, agriculture accounts for
corn), tea, coffee, palm oil, soy, pulp and work collaboratively to set a path toward
the largest share of water use and the
paper fiber, oranges, lemons, grapes, achieving our goal of sustainably
third-largest share of carbon emissions,
apples and mangoes. sourcing key agricultural ingredients
after packaging and refrigeration.
If growers are to provide the food We set this new goal for a few reasons. by 2020.
necessary to support the over 9 billion First, sustainable sourcing can ensure Our new goal is a significant step in the
people expected to inhabit the planet continuity in our supply of safe, shift toward more sustainable sourcing
by 2050, they must find ways to make high-quality raw materials, reducing that we and our suppliers have been
agriculture more efficient and aligned business risk and delivering sustainable making for several years. Some of our
with ecological limitsand change must business value for us and for our supply suppliers already comply with many, if
happen soon. chain partners. Just as important, not all, of our guiding principles. In the
sustainable sourcing is essential if coming months, we will identify the best
Promoting agricultural sustainability
we are serious about improving our existing sustainability practices among
is also a socioeconomic imperative.
environmental, economic and social our suppliers and encourage their
Agriculture is the worlds largest industry,
impacts, as the footprint of agriculture application across our supply chain.
producing $1.3 trillion in food annually
in our supply chain exceeds that of our We plan to begin validating suppliers
and employing over 1 billion people. For
systems operations. And, increasingly, for compliance in 2015 and are working
three-quarters of the worlds extremely
customers, consumers, environmental with internal stakeholders, suppliers
poor people, farming is the only viable
partners and other stakeholders and partner organizations to establish
way to make a living. Farming in the
expect us to demonstrate end-to-end details on the assurance process.
21st century must protect the rights and

The Coca-Cola Company GRI Report > World > Sustainable Agriculture 70
We expect our guiding principles to sustainable sugarcane production. The intro
ultimately have the greatest impact Bonsucro Standard requires evaluation me
at the farm level, where we believe against 20 criteria and 69 indicators on we
world
some of the greatest strides toward the environmental, social and economic
reporting
sustainability can be made. But working impacts of sugarcane production and is index
to change the practices of hundreds of divided into five principles:
small-scale farmerssuch as those in Obey the law.
the coffee and sugarcane industries
Respect human rights and labor
presents challenges, and the process 40+ sustainable agriculture
standards.
will take time. We are working with projects are supported in
Manage input, production and 25 countries
nongovernmental organizations (NGOs)
processing efficiencies to enhance
and other partners around the world
sustainability.
to develop the best ways of connecting
and collaborating with farmers. Actively manage biodiversity and
ecosystem services.
As more of our suppliers adopt
sustainable practices, we will work Continuously improve key areas of the
with them to find a fair balance in the business.
prices we pay for ingredients. We expect Bonsucro launched its Production
to take a preference, not premium Standard and certification program
approach, rewarding suppliers who in 2010. In 2011, a sugar mill in 31 sugarcane mills have been
So Paulo, Brazil, became the first Bonsucro Certified in Brazil and
comply with our guiding principles
to achieve Bonsucro Certification, Australia
sooner by strengthening our business
and our system was the first buyer
with them. We also want to encourage
of the mills certified sugar. As of
suppliers to adopt sustainable practices
September 2013, 31 sugarcane mills in
by recognizing their progress whenever
Brazil and Australia, representing more
we can. For example, in 2013, we
than 695,000 hectares (approximately
presented sugar supplier Razen with
1.7 million acres), or 2.92 percent of the
our Companys Supplier Sustainability
worlds surface under sugarcane, have
Award for its work leading the sugar
been Bonsucro Certified. The amount of
industry toward more Bonsucro
sugar certified under the standard has 51,000 small farmers in Kenya
Standardcertified sugar.
increased steadily since the first mill was and Uganda are benefitting from
Listening to the experts certified in 2011. Project Nurture, a project weve
As part of our new 2020 commitment,
invested in with the Bill & Melinda
In February 2013, we convened a
Gates Foundation to increase local
small number of globally renowned we have drafted plans to achieve
mango and passion fruit sourcing
agriculture and environment experts to Bonsucro standards, or the equivalent,
discuss the global movement toward in our sugar supply.
sustainable agriculture and our role
Promoting sustainable farming
within it. The group shared positive worldwide
feedback on our sustainable agriculture
With partners such as WWF and
strategy to date and also challenged
the United Nations Development
us to do more, both within our supply
Programme (UNDP), our system has
chain and beyond it, as a leader in our
contributed to more than 40 agriculture
industry. Our new 2020 commitment is, $2B has been contributed to
sustainability initiatives in 25 countries.
in part, a response to that challenge. the planting of 25,000 acres of
Projects are aimed at improving crop
orange groves in Florida in 2013
Slow but steady growth in yields and livelihoods for farming
Bonsucro-certified sugar families while reducing costs and
environmental impacts. Most of these Largest citrus planting devoted
One of our first major steps toward
sustainable sourcing was our work
projects begin as pilot programs, to orange groves in Florida in the
enabling farmers and suppliers to first past 25 years
with Bonsucro, a collaboration among
determine what works before programs
peer companies, sugarcane producers,
are expanded. Following are summaries
WWF and other NGOs, to implement ~4,100 new jobs to be added to
of several of these programs.
the first global metric standard for more the economy

The Coca-Cola Company GRI Report > World > Sustainable Agriculture 71
Improving mango yields in Great Barrier Reef lagoon and the timely irrigation and better yields. intro
Andhra Pradesh freshwater catchments that drain into me
To date, the initiative has directly we
In 2011, Coca-Cola India and Jain it. The project provides funding and
benefited about 6,933 sugarcane world
Irrigation announced the launch of technical expertise to farmers who have reporting
farmers and indirectly benefited more
Project Unnati, which is encouraging developed new practices to promote index
than 143,000 sugarcane farmers. Other
mango farmers in the state of Andhra sustainability but need resources to
new projects in Guangxi are to be
Pradesh to adopt drip irrigation and a implement them. Communication is
undertaken in late 2013 or early 2014
method of farming called ultra-high- also a key part of Project Catalyst, as
and are expected to be completed in
density plantation practice. Ultra-high- newsletters and a website promote
2015.
density plantation practice enables innovations, enabling growers to share
mango orchards to reach their full best practices and lessons learned. Protecting freshwater and small farms
in South Africa
fruit-bearing potential in three to four Since its launch in 2009, Project Catalyst
years rather than the seven to nine has increased from 19 participating Through Project Khula, The Coca-Cola
years enabled by conventional farming, sugarcane growers and 4,800 hectares Foundation is working with WWF and
meaning farmers earn money from the (approximately 11,860 acres) of farmland a number of local partners, including
fruit sooner. The practice also makes it to 140 growers and more than 198,000 Illovo Sugar and others, to help
possible for farmers to plant as many hectares (approximately 490,000 small-scale sugarcane farmers in the
as 600 trees per acre, dramatically acres). The project has improved the KwaZulu-Natal region of South Africa
increasing yields. Conventional farming quality of more than 205,500 megaliters improve their yields and livelihoods
methods allow for about 40 trees per (more than 54 billion gallons) of runoff while reducing environmental impacts.
acre. by reducing the amount of nitrogen, The Coca-Cola Foundation provided
phosphorus, herbicide and other a $150,000 grant to help support the
During the first phase of the project,
pollutants in the runoff, thereby reducing project.
200 demonstration farms between one
and three acres in size will employ the impact on the Great Barrier Reef. Launched in September 2010
ultra-high-density plantation technique Through The Coca-Cola Foundation, and named for the Zulu word for
along with drip irrigation, which uses we have contributed more than growth, Project Khula leverages
less water per kilogram of mangoes $2.78 million to the project. the mentorship program of a local
produced. Later, the demonstration With the aspiration of scaling Project growers association to train small-scale
farms will be used to train other farmers. Catalyst globally, we and our partners farmers in better land and catchment
In all, Project Unnati has the potential to have begun conversations with Brazilian management practices. It aims to
double mango yields and improve the and Colombian sugarcane farmers support development of more than
livelihoods of more than 50,000 farmers associations on soil management and 3,000 small-scale growers on over
over a five-year period. other best practices. 8,400 hectares (approximately 20,756
acres), and to help the local sugar mill,
Farming for a healthier Drought relief in Guangxi the local government and other local
Great Barrier Reef
The Guangxi Sustainable Sugarcane stakeholders organize smaller farms
Through The Coca-Cola Foundation, into cooperatives. The cooperatives are
Initiative is part of our partnership with
our Companys primary international expected to help improve productivity
UNDP, the Chinese government and
philanthropic arm, we provide and provide opportunities for funding
the government of the Guangxi Zhuang
financial support to Project Catalyst, an expansion of the program.
Autonomous Region in southern China.
award-winning, five-year, $26 million
Launched in 2010 in the counties of Mentors will work with farmers to help
partnership among our Company, WWF,
Shangsi and Longzhou and expanded maintain and restore riparian areas
Reef Catchments (Mackay Whitsunday
to Jiangzhou and Fusui in 2011, the and increase pesticide use-efficiency.
Isaac Natural Resource Management),
initiative seeks to provide sugarcane The project also seeks to remove
the Australian government, farmers,
farming communities in drought- invasive plant species threatening
and other partners, including sugarcane
stricken Guangxi with improved access freshwater ecosystems and to develop
processors, financial institutions,
to drinking water and more efficient improved sustainability practices that
agrochemical companies, trading
irrigation, along with enhanced land use can be adopted by other South African
houses, machinery manufacturers
efficiency through land consolidations. In sugarcane growers.
and research and development firms.
addition to deployment of drip irrigation,
Project Catalyst promotes farmer-driven To date, the project team has assisted
new infrastructure will direct treated
innovations that reduce sediment, in the formation of two planned
wastewater from a sugar mill to the
pesticide and fertilizer runoff into the cooperatives, engaging 97 farmers who
sugarcane field, providing efficient and

The Coca-Cola Company GRI Report > World > Sustainable Agriculture 72
farm about 100 hectares (250 acres). womenhad received training through Fund, the Soros Economic Development intro
Sugarcane plantings on the farms could Project Nurture. More than 36,000 Fund and others are among the me
eventually produce as much as 8,000 metric tons of fresh fruit from Project supporters of the project. The project we
world
metric tons of sugar every two years, Nurture farms were sold. Participating has partnered with a local financial reporting
providing farmers and their families with farmers annual fruit incomes have, on institution, Sogesol, to launch a farmer index
a potential collective income of 3 million average, already more than doubled credit program. Our project team also
rand. through a combination of increased works closely with Haitian government
volume sales and improved quality. authorities to align the projects goals
Improving livelihoods for fruit farmers
Project farmers are selling into three with those of the local government.
in Kenya and Uganda
market channels: fruit processing,
We began implementing Haiti Hope
Our goal is to triple our juice business fresh domestic and fresh export.
in September 2010, nine months after
by 2020. To make sure we can source Minute Maid Mango Nectar, launched
Haitis catastrophic earthquake. Since
enough juice to meet that targetand in Kenya in 2010, is the first product to
then, the project team has established
to help improve the livelihoods of small- use juice sourced from Project Nurture
relationships with farmer groups
scale fruit farmers, many of whom are and provides consumers with the
representing thousands of mango
womenwe formed Project Nurture, opportunity to support local mango
farmers. More than 16,000 farmers
an innovative four-year, $11.5 million farmers.
had joined the program by the end of
partnership launched in 2010 with the
As part of the project, TechnoServe 2012, and nearly half were women.
Bill & Melinda Gates Foundation and
has worked with select farmers and In addition, more than 1,400 farmers
the nonprofit organization TechnoServe.
exporters to ship fresh mangoes have received credit through the
By increasing production of mango and
and passion fruit to the Middle East. project. A detailed training program
passion fruit suitable for both the fresh
Farmers have been trained in quality continues to be implemented covering
fruit and juice markets, Project Nurture
specifications, logistics and price gender, organizational, technical and
is intended to double the incomes of
negotiation. Project Nurture provides commercial issues. More than 2,300
more than 51,000 small-scale mango
assistance with agronomy and training sessions have been conducted.
and passion fruit farmers in Kenya
postharvest handling as well. Through
and Uganda by 2014. Our East Africa The Coca-Cola Company has pledged
the project, two more Kenyan mango
business unit will invest a total of to invest $3.5 million to the project over
varieties, Apple and Tommy, have been
$4 million in the project, along with its five-year span as part of the overall
developed for use in the manufacture
$1.5 million in in-kind contributions, $9.5 million partnership. As part of
of Minute Maid juice and juice drinks.
including infrastructure investment, our Companys overall contribution,
Juice made with the Apple variety is now
technical expertise and fruit purchases. in January 2011, our Odwalla brand
in production.
launched Haiti Hope Mango Tango
Through Project Nurture, local
Building hope for mango growers smoothies and pledged to donate
farmers will find a market for their fruit.
in Haiti 10 cents for every bottle sold, up to a
Consumers will be able to support their
projected half a million U.S. dollars a
local farmers through the purchase Based on our Project Nurture model,
year for the duration of the project.
of beverages. And our business will the Haiti Hope Project is a five-year,
benefit from procuring locally produced $9.5 million partnership intended to
fruit, lowering our costs and increasing double the incomes of 25,000 Haitian Click to see
supply chain flexibility. The program has mango farmers. Our partners in the Coca-Colas full
established a goal that by 2014 at least
30 percent of participating farmers will
project include the Inter-American
Development Bank, through the
climate protection
be women. Multilateral Investment Fund, the U.S. infographic.
Agency for International Development
By the end of 2012, nearly 40,000
and TechnoServe. The Clinton Bush Haiti
farmers14,000 of whom were

The Coca-Cola Company GRI Report > World > Sustainable Agriculture 73
intro
me
we
world
reporting
index

in our
reporting

The Coca-Cola Company GRI Report > In Our Reporting 74


Global UN Global Compact

The UN Global Compact is a strategic


Environment

Principle 7: Businesses should


intro
me

Business
we
policy initiative for businesses that support a precautionary approach to world
reporting
Principles
are committed to aligning their environmental challenges;
operations and strategies with 10 index
Principle 8: undertake initiatives
universally accepted principles in
to promote greater environmental
Global change requires the areas of human rights, labor,
responsibility; and
global effort. Thats why, in environment and anti-corruption.
The Coca-Cola Company committed to Principle 9: encourage the development
addition to our own goals, we and diffusion of environmentally friendly
the principles of the UN Global Compact
also measure our progress in March 2006. technologies.
toward sustainability in part Anti-Corruption
As set forth by the UN, the 10 UN Global
against the principles outlined
Compact principles are as follows: Principle 10: Businesses should work
in the United Nations (UN)
Human Rights against corruption in all its forms,
Millennium Development including extortion and bribery.
Goals, the UN Global Principle 1: Businesses should
support and respect the protection of The Coca-Cola Company plays an active
Compact and the CEO Water role in a number of UN Global Compact
internationally proclaimed human rights;
Mandate. Local Networks around the world
and
by serving on Steering Committees,
Millennium Development Goals Principle 2: make sure that they are not
conducting business community
The eight Millennium Development complicit in human rights abuses.
outreach and supporting network
Goals (MDGs) were born from the Labour events. In 2012, we participated in the
actions and targets contained in the Rio+20 United Nations Conference on
Principle 3: Businesses should uphold
Millennium Declaration adopted by Sustainable Development in Rio de
189 nations and signed by 147 heads the freedom of association and the
Janeiro, Brazil, including a working
of state and governments during the effective recognition of the right to
group on anti-corruption, giving us
UN Millennium Summit in September collective bargaining;
an opportunity to share experiences
2000. The MDGs set a target date of Principle 4: the elimination of all forms of with Coca-Cola colleagues who are
2015, by which all countries and leading forced and compulsory labour; championing sustainability at the
development institutions agree to fight a
Principle 5: the effective abolition of child local level.
range of the worlds main development
challenges, such as poverty, hunger labour; and
CEO Water Mandate
and HIV/AIDS. These goals serve as a Principle 6: the elimination of
blueprint for making the world a better Launched in July 2007, the CEO Water
discrimination in respect of employment
place. Working toward them offers faith Mandate is a unique public-private
and occupation.
and hope, and even more reasons to initiative designed to assist companies
believe in a better world. We are proud in the development, implementation
to contribute to the realization of the and disclosure of water sustainability
MDGs through our efforts. policies and practices. Companies that
endorse the mandate are required to
report progress annually against a set of
Goal 1: Eradicate extreme poverty and hunger standard principles, including:

Goal 2: A
 chieve universal primary education Direct operations
Supply chain and watershed
Goal 3: P
 romote gender equality and empower women
management
Goal 4: Reduce child mortality Collective action
Goal 5: Improve maternal health Public policy
Community engagement
Goal 6: C
 ombat HIV/AIDS, malaria and other diseases
Transparency
Goal 7: Ensure environmental sustainability
Goal 8: D
 evelop a global partnership for development

The Coca-Cola Company GRI Report > In Our Reporting > Global Business Principles 75
Our function both as a whole and through
delegation to Board committees, which
recognize sustainability results across
the Coca-Cola system.
intro
me

Governance meet regularly and report back to the full we


You can learn more about our Board
Board. All committees play significant world
committees, and view each committees reporting
and Ethics roles in carrying out the risk oversight
function. While the Board oversees risk
charter, by visiting the Board Committees
& Charters page.
index

management, Company management


A business focused on is charged with managing risk. The Our corporate governance
sustainability demands Company has robust internal processes The Coca-Cola Company is committed
and a strong internal control environment
integrity in every respect. From to good corporate governance, which
which facilitate the identification and promotes the long-term interests of
our Board of Directors to our management of risks and regular shareowners, strengthens Board and
Code of Business Conduct, we communication with the Board. To learn management accountability and helps
have made transparency and more about the Boards oversight of risk, build public trust in the Company. Our
accountability two of our most you can review the discussion beginning Certificate of Incorporation and By-Laws,
on page 37 of the Companys 2013 Proxy the Boards Corporate Governance
closely held values. Statement. The Board has the following Guidelines and other key practices, and
Our Board of Directors seven standing committees: the charters of our Board committees
Our Board is elected by shareowners 1. Audit provide the foundation for corporate
to oversee their interest in the long- 2. Compensation governance at The Coca-Cola Company.
term health and the overall success The Corporate Governance Guidelines
3. Directors and Corporate Governance
of the Companys business and its address such areas as the Boards
4. Executive mission and responsibilities, Director
financial strength. The Board serves
5. Finance qualifications, determination of Director
as the ultimate decision-making body
of the Company, except for those 6. Management Development independence, Chief Executive Officer
matters reserved to, or shared with, compensation and performance
7. Public Issues and Diversity Review
the shareowners. The Board selects evaluation, and management
Each Board committee serves an succession planning.
and oversees members of senior
important role in helping the Board
management, who are charged by the
fulfill its responsibilities. For example, Our Code of Business Conduct
Board with conducting the business
the Public Issues and Diversity Review Our Companys Code of Business
of the Company. Our Board currently
Committee helps the Board fulfill its Conductavailable in 31 languages
has 17 members, 16 of whom are not
responsibilities relating to diversity, guides our business conduct. The
employees of The Coca-Cola Company.
corporate social responsibility and Code articulates our expectation of
Learn more about our Directors.
public issues of significance, which may accountability, honesty and integrity in all
In order to fulfill its responsibilities, the affect the shareowners, the Company, matters. All associates of our Company
Board oversees the proper safeguarding the business community and the and its majority-owned subsidiaries are
of the assets of the Company, the general public. required to read and understand the
maintenance of appropriate financial and
Another example is the Compensation Code and follow its precepts, both in the
other internal controls and the Companys
Committee, which has overall workplace and in the larger community.
compliance with applicable laws and
responsibility for evaluating and The Code is administered by the
regulations and proper governance.
approving compensation plans, policies Ethics and Compliance Committee
Inherent in these responsibilities is the
and programs applicable primarily to the composed of members of the Companys
Boards understanding and oversight of
Companys senior executive group, which senior leadershipwith oversight
the various risks facing the Company.
includes all officers of the Company by the Companys Chief Financial
The Board does not view risk in isolation.
subject to Section 16 of the Securities Officer, General Counsel and the
Risks are considered in virtually every
Exchange Act of 1934, as amended. Audit Committee of the Board, which
business decision and as part of the
Our strong pay for performance is composed solely of independent
Companys business strategy. The Board
philosophy awards executives in a Directors. The Ethics and Compliance
recognizes that it is neither possible nor
way that motivates them to operate Committee includes seven members
prudent to eliminate all risk. Indeed,
the Companys business in a profitable representing corporate governance
purposeful and appropriate risk taking
and sustainable manner. Additionally, functions and operations, which helps
is essential for the Company to be
our executives are measured across ensure consistency in the administration
competitive on a global basis and to
the six areas highlighted in our 2020 of our Code across our enterprise.
achieve the objectives set forth in the
Vision: people, portfolio, partners, planet,
Companys 2020 Vision. Non-employee Directors of our
profit and productivity. Further efforts
The Board implements its risk oversight Company and its subsidiaries are bound
are under way to strengthen how we
by our Code of Business Conduct for

The Coca-Cola Company GRI Report > In Our Reporting > Our Governance and Ethics 76
Non-Employee Directors, which reflects compliance with anti-corruption laws Our public policy engagement intro
the same principles and values as our and policy. We have reviewed practices Public policy affects our business, our me
Code of Business Conduct. The Non- at all our business units for risks related we
people and the communities where we
Employee Director Code is administered to corruption, and we concentrate our world
do business. Through engagement, we reporting
by the Boards Committee on Directors assessments and audits on the highest- seek to responsibly use our resources to index
and Corporate Governance, which risk locations. We periodically engage advance public policy that is consistent
is composed solely of independent independent third parties to perform with the sustainability of our business
Directors. assurance procedures to ensure our and our Company values.
To ensure an ongoing commitment program elements are functioning
Pursuant to the Companys political
to and understanding of our Code properly and to identify best practices
contributions policy, we base our
of Business Conduct, we offer online that we can implement broadly. The
political contributions on several criteria,
training to all associates with Company- Company launched an update to our
including legal compliance, Board and
provided computers covering topics Anti-Bribery Policy and refreshed our
management oversight, public policy
related to ethics and compliance, training in 2012. We continue to leverage
support and public transparency. While
including our Anti-Bribery Policy. All newly opportunities to share learnings and
we do use our resources to advance
hired associates receive the training upon successful practices across our system.
public policy in a number of countries,
hire and all others receive the training In Myanmar, it is not uncommon for our main focus is in the United States.
at least once every three years. In 2012, the traffic police and other government
We provide a report of U.S. political
approximately 20,000 management employees to request facilitating
contributions from our Company and
and non-management employees were payments (small payments to low-level
from associate-funded programs,
asked to certify their compliance with the officials to speed routine interactions
which include The Coca-Cola Company
Code of Business Conduct, Human Rights or approvals) from commercial drivers.
Nonpartisan Committee for Good
Statement, Workplace Rights Policy and The company whose operation we
Government (Coca-Cola PAC) and
the Companys anti-bribery requirements. acquired was not immune to this
various other state political action
In addition to a number of optional practice. We determined that on a
committees, on our Company website.
training courses on various topics, certain date following the acquisition,
Read the report, along with our political
associates are requested to participate with training preceding, we would end
contributions policy.
in ethics training on an annual basis, this practice of facilitating payments
resulting in an average of 60 minutes of altogether. We reviewed local processes Additionally, The Coca-Cola Company
ethics training per associate per year. and implemented necessary mitigation is active in a number of associations
practices, including training programs, and organizations. To share just a few,
Reporting ethics violations the development of local-language cards we have board membership in the
We urge anyone who has a question or that drivers can provide to authorities American Beverage Association, the
concern about our business conduct to that state our policy prohibiting such Grocery Manufacturers Association, the
contact our EthicsLine, a global Internet payments, and reviews to ensure that our Food Marketing Institute and the National
and telephone information and reporting vehicles are appropriately roadworthy Restaurant Association. We also have
service for associates, customers, and licensed. active partnerships with World Wildlife
suppliers and consumers who perceive Fund, the U.S. Agency for International
We participate in several global forums
violations of our Code of Business Development and Partners for a New
on anti-corruption, including the World
Conduct, Workplace Rights Policy or Beginning. We support the UN Global
Economic Forums Partnering Against
applicable laws and regulations. We treat Compact, including the Caring for Climate
Corruption Initiative and the UN Global
all inquiries confidentially and investigate and LEAD initiatives; the Global Reporting
Compacts Anti-Corruption Working
all concerns. Initiative; the CEO Water Mandate;
Group. Through these engagements, we
and the Millennium Development
have been able to continuously identify
Remaining vigilant against corruption Goals. We participate with the Global
and share anti-corruption best practices.
Business Initiative on Human Rights,
Doing business with integrity means In 2012, Transparency International - USA,
the Global Business Coalition Against
avoiding bribery or corruption in any an international anti-corruption advocacy
Human Trafficking, AIM-PROGESS, the
form. It also means complying with the organization, recognized the Company
Global Networks of the International
anti-corruption laws of the countries for our efforts to promote transparency
Organization of Employers, as well as the
where we operate. Our Anti-Bribery and integrity around the world.
U.S. Council for International Business,
Policy provides guidance on how to
Additionally, we have a global program the U.S. Chamber of Commerce, the
conduct business in a fair, ethical and
to screen vendors and potential vendors HR Policy Association, the Labor and
legal manner.
deemed to be high risk and obtain their Employee Relations Network and the
We conduct periodic anti-bribery agreement to abide by the Companys Brussels European Employee Relations
assessments and audits of our business Anti-Bribery Policy. Network.
to raise overall awareness, detect
potential misconduct and monitor

The Coca-Cola Company GRI Report > In Our Reporting > Our Governance and Ethics 77
Stakeholder International Sport and Culture
Association (ISCA)
Engaging health and nutrition
stakeholders with the IFBA
intro
me

Engagement
we
ISCA is a global platform open to In Brussels, Belgium, and New York world
organizations working within the field City, we joined our fellow members reporting
of sport. Its membership includes 130 of the International Food & Beverage index
organizations, including NGOs and Alliance (IFBA) in meeting with a variety
An ongoing conversation, continuous stakeholders from the public and private of stakeholders to discuss our progress
improvement sectors, as well as 40 million individual
against the five commitments IFBA
Effective and ongoing stakeholder members from 65 countries. Given
members made in 2008 to the World
engagement is the foundation of our The Coca-Cola Companys support of
Health Organization.
business and sustainability reporting sport and physical activity programs
worldwide, we believed we shared Ceres
initiatives.
many common objectives with ISCA Ceres is a national coalition of investors,
We recognize the value of maintaining and sought a collaborative relationship.
environmental organizations and other
an active dialogue with a diverse group Through The Coca-Cola Foundation,
public interest groups working with
of global partners, including employees, we now support ISCAs ambition to
companies to address sustainability
consumers, customers, bottlers, promote physical activity across Europe,
challenges. For more than a decade,
distributors, shareowners, investors, to elevate it on political agendas in
The Coca-Cola Company has engaged
nongovernmental organizations (NGOs) the region, and to inspire 100 million
with Ceres on a wide range of
and nonprofit partners. Maintaining Europeans to move more often by 2020.
sustainability issues ranging from our
open and constructive conversations
EPODE sustainability reporting and goals to our
strengthens our relationships, helps
The Ensemble Prvenons lObsit water policies and approach to other
us to understand other views and
Des Enfants (EPODE) is a large-scale, material environmental, social and
guides our decisions to deliver on our
coordinated, capacity-building network governance issues.
commitments.
approach enabling communities to
In our 2011/2012 report, we noted
As our sustainability reporting evolves, implement effective and sustainable
highlights and outcomes from a
we continue to engage internal and strategies to address this challenge.
stakeholder convening arranged by
external stakeholders to determine EPODE comprises four critical
Ceres. That conversation resulted
what areas in our reporting require components: political commitment,
in a report distilling shareholders
further explanation and clarification. public and private partnerships,
perceptions of what we are doing
We highlight a few examples of our community-based actions, and
well in our sustainability initiatives and
global engagement practices and evaluation. The multi-stakeholder
approach promoted through EPODE has reportingand where they thought
outcomes below.
already shown encouraging results in we could improve. We disclosed the
Engagement on active, healthy living preventing childhood obesity in France feedback from the call and actions taken
in Europe and Belgium. EPODE methodology against those suggestions.
In 2013, our European business unit has been implemented in nearly 20 As we embark on communicating and
joined hundreds of stakeholders in a countries across three continents, delivering against a set of ambitious
dialogue on the topics of nutrition and involving more than 20 million people. 2020 sustainability goals, external
physical activity. Our engagements in As a founding partner of the stakeholders will be looking to us to
Europe include the following: EPODE International Network
transparently identify key metrics and
(EIN) since its creation in 2011,
milestones as well as demonstrate
EU Platform for Action on Diet, Physical The Coca-Cola Company is proud to
tangible progress. To that end, we
Activity and Health help support the spread of EINs global
recently continued our conversation with
The EU Platform is a forum for European- mission to reduce the prevalence of
a group of discerning stakeholders in
level organizations willing to commit childhood obesity and its associated
a conference call arranged with Ceres.
health risks. In 2012, The Coca-Cola
to tackling trends in diet and physical We are in the process of reviewing the
Foundation awarded $1.07 million to
activity. Its membership ranges from transcript and notes from this call and
support EPODEs OPEN project, which will
food companies to consumer-protection will update our Stakeholder Engagement
expand and improve the performance
NGOs. Coca-Cola Europe engaged with section online as our review and
of 11 obesity-prevention programs, with
the EU Platform through the Union of assessments are completed.
the goal of increasing the number of
European Soft Drinks Associations.
children and adolescents reached by the
programs from 1 million to 2.7 million
by 2016.

The Coca-Cola Company GRI Report > In Our Reporting > Stakeholder Engagement 78
Water Stewardship & Replenish We believe it is important to bring in citizenship. To send comments, intro
Report engagement a variety of voices to the dialogue suggestions and critiques on our me
and prioritize inclusion of diverse sustainability practices and reporting, we
In addition to our ongoing work with world
Ceres, we maintain stakeholder stakeholders at each convening. please visit the Contact Us page. reporting
engagement at different levels across Click here to read more about our index
We want to hear from you
the Company and benchmark progress corporate stakeholder engagement
through our interim reports. As part We are striving daily to live up to initiatives on issues related to human
of that effort, we seek stakeholder our stakeholders expectations for rights, the International Labour
feedback on our water programs, goals transparency and exemplary corporate Organization and brand collaboration.
and work throughout each year. We
demonstrated our responses to a recent
stakeholder engagement session in our STAKEHOLDER FEEDBACK OUR RESPONSE
2013 Water Stewardship & Replenish (as reported in our 2013 Water
Report. Excerpts are included in the table Stewardship & Replenish Report)
to the right. Provide more clarity on water as a We expanded the section on the human
human right. right to water and sanitation, our position,
Sustainable agriculture convening and efforts to help define operational
practices for business respecting
In February 2013, globally renowned these rights.
agriculture experts joined senior leaders
Provide more detail on water In the Nexus section, we profile our efforts
from The Coca-Cola Companys Public efforts with suppliers. and highlight sustainable agriculture
Affairs, Sustainability, Technical and projects with a water focus/component.
Global Juice Center teams to review We also disclose our work with Ceres on
the Companys sustainable agriculture the Aqua Gauge and what that analysis
showed us about our water programs.
policies and practices. Feedback and
For example, one outcome was to apply
guidance from this convening directly more focus on our supply chain.
informed the Companys recently
Increase details and outcomes We added details of what our
released Sustainable Agriculture Guiding from stakeholder engagement. Environmental Law Institute/
Principles and broader sustainable The Coca-Cola Company Stakeholder
agriculture approach. Engagement on Water Guidance
document informs us in terms of
Human rights conference stakeholder identification, follow-up
and transparency.
In May 2013, the Company hosted our
Discuss challenges in meeting We included honest reflections on the
sixth human rights conference at our
goals. challenge in meeting our 100 percent
corporate headquarters in Atlanta, replenish goal by 2020 and maintaining it
convening more than 150 leaders from thereafter.
businesses, government and NGOs. What does our source vulnerability We added a detailed list of what each
Sponsored by the U.S. Council for assessment (SVA) program site must address as a result of their SVA,
actually require each plant to do/ advancing the process from assessment
International Business, the U.S.
assess? to action.
Chamber of Commerce and the
What have our SVAs found? We added more comprehensive
International Organization of Employers,
descriptions and an overall summary.
the event brought together leading
How do we plan to meet our We engaged with several of our partners
experts to discuss the role of businesses
water efficiency goal? and critics on our replenishment target
in respecting human rights and goal to gain feedback on our progress
implementing the UN Guiding Principles to date and what more they believed we
on Business and Human Rights. could be doing. Additionally, when we
were looking to set a new water efficiency
Participants explored some of the goal, we reached out to key partners and
complex issues and risk areas, such as critics to get their opinions and feedback
human trafficking and conflict minerals, on the goal, what we thought was
as well as important considerations attainable and what would be considered
a stretch. Their input helped guide our 25
for people establishing enterprises
percent metric and our valuation of how
in Myanmar. we would attain it.

The Coca-Cola Company GRI Report > In Our Reporting > Stakeholder Engagement 79
Materiality assessment External recognition Human Rights Campaign (HRC): earned intro
100 percent score for the seventh me
The Coca-Cola Company addresses Recognition for we
consecutive year on the Corporate
risk factors and accompanying material The Coca-Cola Companys world
Equality Index (CEI) reporting
issues in our Annual Report on Form comprehensive strategy and results.
10-K (Item 1A). In accordance with Interbrand: #3 in 2013 of the Best index
Our global teams work diligently to
the standards set forth in the Global Global Brands
advance our mission and vision in the
Reporting Initiative G4 guidelines, the
communities we serve. The following list Interbrand: #23 in 2012 for the Best
Company is in the process of assessing
includes a sampling of the recognition Global Green Brands
materiality and moving toward our next
we have received from external
generation of sustainability reporting McDonalds: recognized for 2012 Best
organizations on our social, economic
and progress alignment. A formal of Sustainable Supply (PlantBottle
and environmental performance in the
materiality analysis and charting will Packaging)
past year.
help us take a close and considered Newsweek Green Rankings: ranked
look at the sustainability issues that Barrons: #8 on the list of Worlds Most
#155 in 2012, up from #289 in 2011
are of the highest concern to our Respected Companies
Southeastern Corporate Sustainability
stakeholders and that could significantly Black Enterprise: recognized as one of
Rankings: ranked #2 among regional
affect our Companys ability to execute the 40 Best Companies for Diversity
companies
its business strategy.
Bloomberg Businessweek: #41 on the list
Meet our partners of Top Performing Companies

The Coca-Cola Company works globally Corporate Responsibility Magazine: #15


with partners to address our collective on the 100 Best Corporate Citizens List
environmental and social challenges DiversityBusiness.com: #9 of the Top 50
and responsibly manage the planets Organizations for Diversity
resources.
DiversityInc: #38 of the Top 50
As we recognize in our Global Companies for Diversity
Challenges section, the problems
Fast Company: #14 on the list of The
we face and are addressing across
Worlds Most Innovative Companies
our value chain require collaborative
action among many institutions at FORBES and Reputation Institute: #7 on
both the global and community levels. the list of Americas Most Reputable
Working with a variety of extraordinary Companies
organizations helps us make progress
Forbes: #10 among Americas 25 Most
toward achieving our sustainability
Inspiring Companies
goals. The cumulative expertise of our
partners both inspires and enables us to Fortune: #4 on the list of the Worlds 50
do far more than we could do alone. Most Admired Companies

Read more about some of the FTSE4GOOD Index: included on the


organizations whose accomplishments annual listing in 2012
and commitments are representative of Harris Interactive: #3 on the 2012
all the organizations we are fortunate to Corporate Reputation Poll
call our partners.
HispanicBusiness.com: #17 in 2013
of the Best Companies for Diversity
Practices

The Coca-Cola Company GRI Report > In Our Reporting > Stakeholder Engagement 80
Report Annual Report on Form 10-K and other
filings with the U.S. Securities and
the information contained on those
websites.
intro
me

Parameters Exchange Commission (SEC). We discuss we


Other reports world
some of these issues and include reporting
others of interest to our stakeholders in A detailed description of our business index
this report, such as obesity and other operations and financial performance
Scope of report health concerns; water scarcity and is provided in our 2012 Form 10-K
This Sustainability Report quality; and climate change. We feel and our 2012 Annual Review. Those
covers the performance of that providing more information on our reports, along with several other reports
The Coca-Cola Company and the material risks will help investors and the filed with the SEC, are available on
Coca-Cola system (our Company and public better understand our business our Company website. Reports from
our bottling partners) for the 2012 environment. regional and bottling partners are also
calendar year, from January 1, 2012 We report in conformance with available on our website and provide
through December 31, 2012. In the the Global Reporting Initiative (GRI) further information on the financial
narrative portion of the report, we framework. This GRI Report is our and sustainability performance of
also discuss events and performance third report launched to specifically the Coca-Cola system. Please see
through July 2013. As such, references address GRI requirements. For more our Company website for the latest
to currently, to date or similar information on the GRI, please visit sustainability news and information.
expressions reflect information as of July www.globalreporting.org. This year, Recognizing and addressing global
31, 2013. our Company has self-declared an challenges
Data and information in this years application level of B+ per the GRI G3.1
As a global company, we recognize
report reflect the performance and guidelines. The + sign indicates that
there are global challenges affecting
goals of the Coca-Cola system, unless we received external assurance on our
our operations at every level from
otherwise indicated. We believe this GRI Report. This years Sustainability
our employees and our customers to
increases the transparency of our Report received external review-
our consumers and the communities
reporting and provides a broader view level assurance by our independent
in which we operate. At Coca-Cola, we
of the impacts of our business and accountants, Ernst & Young, on four
view challenges such as water scarcity,
value chain. Our new 2020 goals for sustainability indicators for the calendar
climate change, economic disparity
sustainable management of water, year ended December 31, 2012: water
and obesity as interdependentan
energy and packaging use, as well use ratio, PlantBottle packaging,
improvement in one may positively
as sustainable sourcing of agricultural lost-time incident rate and front-of-
affect outcomes in another. Similarly,
ingredients, also apply to the pack labeling. Ernst & Youngs Review
a decline in one area may hamper
Coca-Cola system rather than solely Report can be found in the Independent
progress in another.
to the Company. In this report, we Assurance section of this report.
To that end, we continually assess and
continue to report progress against our We issue our Sustainability Report
reevaluate the evolving world in which
2015 goals in addition to our new 2020 annually; our previous report, the
we operate and work in earnest to
commitments. Going forward, we will 2011/2012 Sustainability Report, was
find solutions to the global challenges
focus our performance against our 2020 released in November 2012.
facing humanity. As a multinational
goals.
We also structure our reporting on the company with strong local connections,
We strive to collect and report accurate principles outlined in the UN Millennium we tackle these global challenges with
data, supported by a sound underlying Development Goals, the UN Global local action. Our partnerships with
methodology. Unless otherwise Compact and the CEO Water Mandate. NGOs, government agencies, academic
indicated, the data in the report You can find these principles in the institutions, community organizations,
reflects all Coca-Cola system locations Global Business Principles section of this non-profits and other thought leaders
(manufacturing, distribution, offices, report. afford us insight into these evolving
laboratories and all other locations), challenges.
Throughout our report, we include
organizations and fleets worldwide.
links to third-party websites to make it Here is a snapshot of how were
The data generally does not include
easier for you to learn more about our engaging with the Global Shapers
joint ventures, leased operations or
partners, projects and goals. These Community and our International
outsourced operations.
links are included for reference only, Advisory Committee, which highlights
We included sustainability-related risk and we do not endorse or incorporate our approach to recognizing and
factors starting on page 11 of our 2012 by reference into our report any of addressing global challenges.

The Coca-Cola Company GRI Report > In Our Reporting > Report Parameters 81
Global Shapers partnership intro
me
At Coca-Cola, we believe that solving
we
current and future challenges is world
dependent upon involving the ideas and reporting
engaging the energy of the Millennial index
generation. To that end, we partner
with the Global Shapers Community, an
initiative of the World Economic Forum,
to amplify the voices of young leaders
worldwide.
Coca-Cola is a founding partner of the
Global Shapers Community, which is one
of several multi-stakeholder communities
at the World Economic Forum. Global
Shapers are selected on the basis of
achievements, leadership potential and
commitment to make a difference. The
community is a vast network of over 260
city-based hubs developed and led by
highly motivated, young leaders between
20 and 30 years old who want to develop
their leadership potential and serve
society. To that end, hubs undertake local
projects to improve their communities.
Coca-Cola engages with Global Shapers
through mentoring programs and
collaborative projects to enable their
impact and to bring the voice of youth
into our business. See a video about
Global Shapers here.

International Advisory Committee

The Coca-Cola Companys International


Advisory Committee (the Committee) is
a third-party group, which is composed
of well-known, outside experts in the
fields of health policy, environmental
policy and public policy generally. The
Committee was formed in 2012 to
provide strategic guidance in support of
the Companys business priorities and to
strengthen a network of global opinion
leaders. The Committee assists us in
understanding related developments
and trends in the world at large, and
also in devising appropriate, responsive
Company policy and action. Several
members of the Committee provided
insights on global issues and challenges
facing our Company and communities
today.

The Coca-Cola Company GRI Report > In Our Reporting > Report Parameters 82
Report of Independent Accountants

To the Board of Directors and Management of The Coca-Cola Company

We have reviewed selected quantitative performance indicators (the subject matter) included in the accompanying Schedule of Reviewed
Performance Indicators (the schedule) and as presented in The Coca-Cola Companys 2012/2013 GRI Report (the "Report") for the year
ended December 31, 2012. We did not review all information included in the Report. We did not review the narrative sections of the Report,
except where they incorporated the subject matter. The Coca-Cola Companys management is responsible for the subject matter included
in the accompanying table and as also presented in the Report, and for selection of the criteria against which the subject matter is
measured and presented.

Our review was conducted in accordance with attestation standards established by the American Institute of Certified Public Accountants,
and, accordingly, included:
inquiries of persons responsible for the subject matter;
obtaining an understanding of the data management systems and processes used to generate, aggregate and report the
subject matter;
analytical procedures over the conformity of the subject matter with the criteria; and,
performing such other procedures as we considered necessary in the circumstances.
A review is substantially less in scope than an examination, the objective of which is an expression of opinion on the subject matter.
Accordingly, we do not express such an opinion.

Non-financial information contained within sustainability reports are subject to measurement uncertainties resulting from limitations
inherent in the nature and the methods used for determining such data. The selection of different but acceptable measurement techniques
can result in materially different measurements. The precision of different measurement techniques may also vary.

Based on our review, nothing came to our attention that caused us to believe that the subject matter described above is not presented, in
all material respects, in conformity with the attached criteria.

November 1, 2013
Boston, Massachusetts

The Coca-Cola Company (TCCC)


Schedule of Reviewed Performance Indicators
For the year ended December 31, 2012

Indicator Name Scope Unit Assertion1


Water use ratio Global Liters of water used per 2.12
production liter of product produced
facilities within
the Coca-Cola
system
Lost time incident rate TCCC and LTI X 200,000 / number of hours 2.3
(LTIR) TCCC-owned worked during the reporting period
or -controlled
operations
PlantBottles Global Number of PlantBottles distributed Approximately 7 billion 2
distributed

Front-of-pack labeling North America, Not applicable - qualitative assertion In 2012, The Coca-Cola Company
compliance Europe, and provided front-of-pack energy (calorie)
South Africa information on nearly all beverage
products in North America, Europe,
and South Africa.

1
See Key Criteria for Measurement attached for clarification on the criteria assessed for each performance indicator.
2
For calendar year 2012 only
83
A member firm of Ernst & Young Global Limited
Key Criteria for Measurement
Unless otherwise specified, the data below encompasses operations in the Coca-Cola system. The reporting period for all data collected is
January 1, 2012 December 31, 2012.

Indicator Key Criteria for Measurement


Name

Water use Water use ratio (efficiency) is defined as liters of water used per liter of product produced. Total water used is the total of
ratio all water used by the Coca-Cola system in all global production facilities, from all sources, including municipal, well,
surface water and collected rain water. This includes water used for: production; water treatment; boiler makeup;
cooling (contact and non-contact); cleaning and sanitation; backwashing filters; irrigation; washing trucks and other
vehicles; kitchen or canteen; toilets and sinks; and fire control. This does not include return water or non-branded bulk
water donated to the community. Liters of product produced include all production, not just saleable products.

PlantBottles PlantBottle packaging is a PET plastic bottle made partly with renewable, plant-based materials. Coca-Colas first-
distributed generation PlantBottle package replaces conventional fossil-based monoethylene glycol (MEG) one of the two
primary ingredients in PET plastic with plant-based MEG. Approximately 30% by weight of the entire PET polymer is
derived from MEG. The term distributed refers to the number of bottles sold by the Coca-Cola system to retailers. For
select groups that do not provide a calculated distributed bottle count of PlantBottle, the metric tons of bPET used in
the reporting cycles is used to calculate the number of bottles produced using the bottle sizes and weights. A 5%
reduction factor is then applied to the number of bottles produced to arrive at a more conservative estimate of number
of bottles distributed.

Lost time A Lost Time Incident is a work-related injury or illness, including fatality that results in one or more Lost Days. A Lost Day
incident rate occurs when, in the opinion of the medical professional of record, the employees work-related injury or illness prevents
(LTIR) the person from being able to work. Lost Days are counted as calendar days where counting begins the first day
following the injury and ends when the person is able, in the opinion of the medical professional of record, to return to
work, leaves employment or reaches 180 Lost Days. The first Lost Day is the first day following the injury, regardless of
whether it was a scheduled workday, if the criteria for Lost Day are met.

The Lost Time Incident rate (LTIR) is calculated by multiplying the number of Lost Time Incidents by 200,000 then dividing
by the number of hours worked during the reporting period. The LTIR is out of 100 employees and is based on Lost Time
Incidents per 200,000 hours worked (100 full time equivalent employees working 40 hours per week for 50 weeks). Due
to the possibility of first aids becoming a Lost Time Incident over time, TCCCs Lost Time Incident rate was determined as
of July 15, 2013 for the year ended December 31, 2012.

The scope of reporting is limited to data collected for TCCC and TCCC-owned or -controlled operations. Employees
include all hourly, salary and temporary employees who are on the payroll of TCCC and TCCC-owned or -controlled
operations, as well as contractors and temporary employees who are not on a facilitys payroll, but for whom facility
management provides day-to-day supervision of their work and provides the details, means, methods and processes
by which the work objective is accomplished. The number of Lost Time Incidents refers to the total number of Lost Time
Incidents during the reporting period. The hours worked include total hours worked during the reporting period by all
employees. This excludes hours not worked, such as vacations, holidays, or absences.

Front of pack Front-of-pack (FOP) calorie information must be prominently displayed in the visible area of the front of pack defined as
labeling within an area equal to 43% of the area of the 360 degree label with the product logo as its center. The number of
calories (or equivalent term, such as kilocalories or kilojoules, depending on national regulatory approach) per specified
serving, or per container, must be provided. TCCC defines the term nearly all to include the following stipulations: All
Company-owned brands, except those that are exempt, are required to be in compliance with the front-of-pack
labeling commitment. Company-owned brands do not include brands to which TCCC has the licensing or distribution
rights. The exemptions include certain glass bottles due to print limitations and re-use of the same bottles for brand
variants. The exemption also includes fountain beverages, plain, unsweetened, and unflavored water, and small and
very small packages (as determined by country-specific regulations) that are exempt from applying basic nutrition
information under local regulations.

A member firm of Ernst & Young Global Limited

84
intro
me
we
world
reporting
index

GRI
content
index

The Coca-Cola Company GRI Report > GRI Content Index 85


intro
G3.1 Indicator Description Location Reported me
we
Strategy and Analysis
world
1.1 Statement from the most senior decision-maker of the From the Chairman and Full reporting
organization. CEO, p. 9 index
1.2 Description of key impacts, risks, and opportunities. About This Report, p. 4; From Full
the Chairman and CEO, p. 9;
Report Parameters, p. 81
Organizational Profile
2.1 Name of the organization. The Coca-Cola Company Full
2.2 Primary brands, products, and/or services. Coca-Cola at a Glance, p. 6 Full
2.3 Operational structure of the organization, including main The Coca-Cola System, p. 5 Full
divisions, operating companies, subsidiaries, and joint
ventures.
2.4 Location of organization's headquarters. Atlanta, Georgia Full
2.5 Number of countries where the organization operates, About The Coca-Cola Full
and names of countries with either major operations or Company, p. 5
that are specifically relevant to the sustainability issues
covered in the report.
2.6 Nature of ownership and legal form. Annual Report on Form 10-K Full
2.7 Markets served (including geographic breakdown, sectors Annual Report on Form 10-K Full
served, and types of customers/beneficiaries).
2.8 Scale of the reporting organization. 2012 Annual Review Full
2.9 Significant changes during the reporting period regarding Annual Report on Form 10-K Full
size, structure, or ownership.
2.10 Awards received in the reporting period. External recognition, p. 80 Full
Report Parameters
3.1 Reporting period (e.g., fiscal/calendar year) for Scope of report, p. 81 Full
information provided.
3.2 Date of most recent previous report (if any). Scope of report, p. 81 Full
3.3 Reporting cycle (annual, biennial, etc.) Scope of report, p. 81 Full
3.4 Contact point for questions. We want to hear from you, Full
p. 79
3.5 Process for defining report content. About This Report, p. 4; Full
Report Parameters, p. 81
3.6 Boundary of the report (e.g., countries, divisions, Scope of report, p. 81 Full
subsidiaries, leased facilities, joint ventures, suppliers).
See GRI Boundary Protocol for further guidance.
3.7 State any specific limitations on the scope or boundary of Scope of report, p. 81 Full
the report (see completeness Principle for explanation of
scope).
3.8 Basis for reporting on joint ventures, subsidiaries, leased Scope of report, p. 81 Full
facilities, outsourced operations, and other entities that
can significantly affect comparability from period to period
and/or between organizations.

The Coca-Cola Company GRI Report > GRI Content Index 86


intro
Report Parameters
me
3.9 Data measurement techniques and the bases of Key Criteria for Full we
calculations, including assumptions and techniques Measurement, p. 84 world
underlying estimations applied to the compilation of the reporting
index
Indicators and other information in the report.
3.10 Explanation of the effect of any re-statements of Lost-Time Incident Rate/Lost Full
information provided in earlier reports, and the reasons Days, 2008 to 2012, p. 41
for such re-statement (e.g., mergers/acquisitions, change
of base years/periods, nature of business, measurement
methods).
3.11 Significant changes from previous reporting periods in the Lost-Time Incident Rate/Lost Full
scope, boundary, or measurement methods applied in Days, 2008 to 2012, p. 41
the report.
3.12 Table identifying the location of the Standard Disclosures GRI Content Index, p. 85 Full
in the report.
3.13 Policy and current practice with regard to seeking external Report of Independent Full
assurance for the report. Accountants, p. 83
Governance, Commitments, and Engagement
4.1 Governance structure of the organization, including Me/We/World Performance Full
committees under the highest governance body Highlights by Year, p. 13; Our
responsible for specific tasks, such as setting strategy or Governance and Ethics, p. 76
organizational oversight.
4.2 Indicate whether the Chair of the highest governance Coca-Cola Leaders Full
body is also an executive officer.
4.3 For organizations that have a unitary board structure, Shareowner Information Full
state the number and gender of members of the highest
governance body that are independent and/or non-
executive members.
4.4 Mechanisms for shareholders and employees to provide Shareowner Information Full
recommendations or direction to the highest governance
body.
4.5 Linkage between compensation for members of the 2013 Proxy Statement Full
highest governance body, senior managers, and
executives.
4.6 Processes in place for the highest governance body to Code of Business Conduct Full
ensure conflicts of interest are avoided.
Process for determining the composition, qualifications Corporate Governance Full
and expertise of the members of the highest governance Guidelines
body and its committees, including any consideration of
gender and other indicators of diversity.
4.8 Internally developed statements of mission or values, 2020 Vision, p. 7; Full
codes of conduct, and principles relevant to economic, Responsible Marketing
environmental, and social performance and the status of Policy, p. 24; Human and
their implementation. Workplace Rights, p. 34; Our
Code of Business Conduct,
p. 76

The Coca-Cola Company GRI Report > GRI Content Index 87


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Governance, Commitments, and Engagement
me
4.9 Procedures of the highest governance body for Public Issues and Diversity Full we
overseeing the organization's identification and Review Committee Charter world
management of economic, environmental, and social reporting
index
performance, including relevant risks and opportunities,
and adherence or compliance with internationally agreed
standards, codes of conduct, and principles.
4.10 Processes for evaluating the highest governance body's Corporate Governance Full
own performance, particularly with respect to economic, Guidelines
environmental, and social performance.
4.11 Explanation of whether and how the precautionary Global Business Principles, Full
approach or principle is addressed by the organization. p. 75
4.12 Externally developed economic, environmental, and Global Business Principles, Full
social charters, principles, or other initiatives to which the p. 75
organization subscribes or endorses.
4.13 Memberships in associations (such as industry Our public policy Full
associations) and/or national/international advocacy engagement, p. 77
organizations.
4.14 List of stakeholder groups engaged by the organization. Stakeholder Engagement, Full
p. 78
4.15 Basis for identification and selection of stakeholders with Stakeholder Engagement, Full
whom to engage. p. 78
4.16 Approaches to stakeholder engagement, including Stakeholder Engagement, Full
frequency of engagement by type and by stakeholder p. 78
group.
4.17 Key topics and concerns that have been raised through Stakeholder Engagement, Full
stakeholder engagement, and how the organization has p. 79
responded to those key topics and concerns, including
through its reporting.
Economic
Management approach Governance and Ethics, p. 76
EC1 Direct economic value generated and distributed, Annual Report on Form 10-K Full
including revenues, operating costs, employee
compensation, donations and other community
investments, retained earnings, and payments to capital
providers and governments.
EC2 Financial implications and other risks and opportunities for Annual Report on Form 10-K Full
the organization's activities due to climate change.
EC8 Development and impact of infrastructure investments About Water Stewardship, p. Full
and services provided primarily for public benefit through 49; Sustainable Packaging,
commercial, in-kind, or pro bono engagement. p. 59
EC9 Understanding and describing significant indirect Womens Economic Full
economic impacts, including the extent of impacts. Empowerment, p. 26

The Coca-Cola Company GRI Report > GRI Content Index 88


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Environmental
me
Management approach About Water Stewardship, p. we
49; Sustainable Packaging, world
p. 59; Climate Protection, p. reporting
index
64; Sustainable Agriculture,
p. 70
EN3 Direct energy consumption by primary energy source. Me/We/World Performance Partial
Highlights by Year, p. 14
EN4 Indirect energy consumption by primary source. Me/We/World Performance Partial
Highlights by Year, p. 14
EN5 Energy saved due to conservation and efficiency Climate Protection, p. 64 Partial
improvements.
EN6 Initiatives to provide energy-efficient or renewable energy Climate Protection, p. 64 Partial
based products and services, and reductions in energy
requirements as a result of these initiatives.
EN7 Initiatives to reduce indirect energy consumption and Climate Protection, p. 64 Partial
reductions achieved.
EN8 Total water withdrawal by source. 2012 The Coca-Cola System Full
Water Use by Source, p. 53
EN10 Percentage and total volume of water recycled and Treating and recycling Full
reused. wastewater, p. 55
EN16 Total direct and indirect greenhouse gas emissions by Me/We/World Performance Partial
weight. Highlights by Year, p. 13
EN17 Other relevant indirect greenhouse gas emissions by Me/We/World Performance Full
weight. Highlights by Year, p. 13
EN18 Initiatives to reduce greenhouse gas emissions and Climate Protection, p. 64 Partial
reductions achieved.
EN21 Total water discharge by quality and destination. Treating and recycling Partial
wastewater, p. 55
EN26 Initiatives to mitigate environmental impacts of products About Water Stewardship, p. Partial
and services, and extent of impact mitigation. 49; Sustainable Packaging,
p. 59; Climate Protection,
p. 64
EN27 Percentage of products sold and their packaging Sustainable Packaging, p. 59 Full
materials that are reclaimed by category.
Social: Labor Practices and Decent Work
Management approach Human and Workplace
Rights, p. 34
LA2 Total number and rate of new employee hires and 2012 Global Turnover Rates Partial
employee turnover by age group, gender, and region. by Group and Gender, p. 40
LA4 Percentage of employees covered by collective bargaining Collaborating with labor, Full
agreements. p. 38
LA7 Rates of injury, occupational diseases, lost days, and Our safety record in 2012, Partial
absenteeism, and number of work-related fatalities by p. 41; Key Criteria for
region and gender. Measurement, p. 84

The Coca-Cola Company GRI Report > GRI Content Index 89


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Social: Labor Practices and Decent Work
me
LA8 Education, training, counseling, prevention, and risk- HIV/ AIDS Full we
control programs in place to assist workforce members, world
their families, or community members regarding serious reporting
index
diseases.
LA13 Composition of governance bodies and breakdown of Me/We/World Performance Partial
employees per employee category according to gender, Highlights by Year, p. 12
age group, minority group membership, and other
indicators of diversity.
Social: Human Rights
Management approach Human and Workplace
Rights, p. 34
HR2 Percentage of significant suppliers, contractors, and other Aligning our system and Full
business partners that have undergone human rights suppliers, p. 35
screening and actions taken.
HR4 Total number of incidents of discrimination and corrective Investigating rights-related Full
actions taken. complaints, p. 35
HR5 Operations and significant suppliers identified in which Collaborating with labor, Full
the right to exercise freedom of association and collective p.38
bargaining may be at significant risk, and actions taken to
support these rights.
HR6 Operations and significant suppliers identified as having Helping to eradicate child Full
significant risk for incidents of child labor, and measures labor in sugarcane fields,
taken to contribute to the elimination of child labor. p. 37
HR7 Operations and significant suppliers identified as having Preventing human Partial
significant risk for incidents of forced or compulsory labor, trafficking, p. 37
and measures to contribute to the elimination of all forms
of forced or compulsory labor.
Social: Society
Management approach Our Governance and Ethics,
p. 76
FP4 "Nature, scope and effectiveness of any programs Well-Being, p. 16; Access
and practices (in-kind contributions, volunteer to Critical Medicines,
initiatives, knowledge transfer, partnerships and p. 44; Disaster Relief &
product development) that promote healthy lifestyles; Strengthening Communities
the prevention of chronic disease; access to healthy, with the Red Cross Red
nutritious and affordable food; and improved welfare for Crescent, p. 46
communities in need)
SO2 Percentage and total number of business units analyzed Remaining vigilant against Full
for risks related to corruption. corruption, p. 77
SO3 Percentage of employees trained in organization's anti- Remaining vigilant against Full
corruption policies and procedures. corruption, p. 77
SO5 Public policy positions and participation in public policy Public Policy Engagement Full
development and lobbying.
SO6 Total value of financial and in-kind contributions to political Public Policy Engagement Full
parties, politicians, and related institutions by country.

The Coca-Cola Company GRI Report > GRI Content Index 90


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Social: Product responsibility
me
Management approach Well-Being, p. 16; Marketing we
Responsibly, p. 24 world
PR3 Type of product and service information required by Providing transparent Partial reporting
index
procedures, and percentage of significant products and nutrition information, p.
services subject to such information requirements. 20; Report of Independent
Accountants, p. 83
FP6 Percentage of total sales volume of consumer products, Me/We/World Performance Full
by product category, that are lowered in saturated fat, Highlights by Year, p. 12;
trans fats, sodium and sugars. The Coca-Cola Company
Policy on Nutrition Labeling
and Nutrition Information
PR6 Programs for adherence to laws, standards, and Marketing Responsibly, p. 24 Full
voluntary codes related to marketing communications,
including advertising, promotion, and sponsorship.

The Coca-Cola Company GRI Report > GRI Content Index 91

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