ISSUE #09 | FREE

PROFESSIONAL
IMAGE EDITING
P R O D U C T I M A G E S O L U T I O N S T R U S T E D B Y L E A D I N G O N L I N E R E TA I L E R S

Quickly Adjust

The Color Of Your A how-to guide for
quick turnaround
Images Using on post-production
processing through
Adobe Lightroom Adobe Lightroom.

 Quickly Adjust
The Color Of
Your Images Using
Adobe Lightroom

Pixelz The content of this document is subject to

524 Union Street #266 revision without notice due to continued
San Francisco, CA 94133 progress in methodology, design and
United States manufacturing. Pixelz shall have no liability
cs@pixelz.com for any error or damage of any kind resulting
www.pixelz.com from the use of this document.

e
Commerce is a fast
moving industry with high
standards for turnaround
time. Its essential to
get images of your product from
the camera to the web as quickly
as possible, while maintaining
professional standards. Post-pro-
duction processing is a critical step in
developing an efficient workflow, and
it can become time-consuming when
dealing with large numbers of images.
Adobe Lightrooms
main purpose is
to batch process
multiple images
Its important to invest time in learning
to use software that will help you
save time and money in the long run.
One of the most useful programs for
a photographer is Adobe Lightroom.
If you know how to use Lightroom
and you photograph your products
with the same camera settings for all
images, your post-production process
can be streamlined.
3
Adobe Lightroom is a photo processor
and image organizer that allows
you to view imagery, organize it for
convenience, and quickly retouch a
large number of images at the same
time. Its main purpose is to batch
process multiple images, keeping a
consistent professional appearance
without requiring you to perform
repetitive actions. Lightroom has
many useful product image editing
tools, but in this post we will stick to
the basics and show you how to batch
edit and process large volumes of
imagery.
Follow along to learn the basics of
batch processing in Adobe Lightroom.

All of the
Step 1: editing done

Images On
through
Lightroom is
non-destruc-

Hard Drive
tive, so you
wont lose
any data.

Y
ou should already know
how you want your
images organized. Its
important to keep that
structure in mind while
setting up your batch process.

In our example, we have organized

by photo shoots. Each shoot gets its
own folder, and all the images from
that shoot go into the folder in RAW
format. Well pull the RAW images
into Lightroom; all of the editing done
through Lightroom is non-destructive,
so you wont lose any data and can
edit them again later if needed.

4
Step 2:

Importing
Into Library

Download - Using lightroom for batch process color adjustments

N
ow that our files are
organized into folders
on the hard drive, lets
begin importing our first
cataloged session. Well
break the process into easy to follow
steps, and you can watch the video for
even more helpful detail.
1. From the main menu, choose File > Lightroom catalog while still
Import Photos And Video.
2. In the upper-left corner of the 4. At the bottom of the frame you
import window, use the Source should see in the left-center a
panel to navigate to the folder you select all button. Make sure you
want to import. have all the images in this folder
selected so you can import your
3. At the top of the frame you will see whole session.
a button that says Add. Make
sure this is selected so you are 5. Click Import and watch your files
adding these images to your appear in their own import catalog.
keeping them in the same place on
your hard drive.

5
Step 3:

Adjustments

N
ow that we have all the
images imported into
our catalog, its time to
adjust them!

At the top right of the catalog frame,

you will see a row of buttons: Library
(where we are currently), Develop,
Map, Book, Slideshow, Print & Web.

Since we are currently in the Library

section for organizing and selecting,
we will now want to shift to the
Develop section to use adjustment
tools. Once in the Develop tab you
should see a panel on the right Import - Using Lightroom for batch process color adjustments
side next to the image you have
selected. You will be making all of
your adjustments to this one image.
As you can see, there are a few drop 2. Exposure: After making your adjustments on
down tabs in the right adjustment tool Your exposure should already be this one image, select the rest of
box. The main drop down menu you as close to real life as possible, but the catalog from the bottom film
will be using is Basics. This is where all some adjustment may be needed to strip. After they are selected, on the
your priority tools live. The main tools brighten it up a bit. Use this toggle to bottom right of the tools panel you
under Basics you will be using are: brighten or darken your image. will see a sync button. Click this and
a window will pop up that allows you
1. White Balance: 3. Contrast: to select the adjustments you would
There is a dropper tool at the top left This will help make your image pop by like to batch throughout the selected
of the Basics box. Click it and drag accentuating the lights and darks. It images. Choose the ones that you
your dropper tool over the image to a will make your blacks and whites more adjusted (the list above) and click
spot that should be grey. Click on the prominent, which can help certain synchronize. You should be able to see
spot and it should automatically white details stand out. the adjustments on each image as the
balance your image for you. If you sync moves through them.
feel it needs more adjustments, try
playing with the Temp & Tint toggles.
They allow you to have more manual
control over white balance.

6
Step 4:

Selecting

Selecting - Using Lightroom for batch process color adjustments

N
ow that all your images empty stars, allowing you to rate the You may want to take this opportunity
are imported and image by clicking the appropriate to delete unstarred images in order
adjusted, we need star. Mark your selects with a five star to save disk space; RAW images are
to select images for rating. Once you are done picking often 30MB or larger. Whether you
processing. The most selects, sort your catalog by Rating so choose to delete unstarred images
efficient and organized selection that five star images are at the front: or not, proceed to the next step by
method uses star ratings. At the View > Sort> Rating. clicking the first image and holding
bottom of each image there are five down command while clicking the
last image with five stars.

7
Step 5:

Process

A
ll of your images
should be imported,
adjusted, and selected.
In Lightroom, in the top
menu under File you will
select Export. A window will pop up
with information that you need to fill
in. For organizational purposes, its
best to export them to a new folder
within the folder your RAW images are
located. Call the folder Final so you
know that these are the images you
want in the future. Here I have named
them Shoe_#, but you can name them
anything you like. Most companies
name products by their class, style Export - Using Lightroom for batch process color adjustments
& color numbers (ex: 333_5555_444).
Using the companys naming scheme
will allow your imagery to be both Optimizing product image quality If you dont have time to do the editing
organized and accessible to others in the fast paced environment of yourself, or if you want hassle free
with whom you may share the files. eCommerce is a challenge. Fluency in customized product images delivered
Adobe Lightroom allows you to import in 24 hours or less, let Pixelz help! We
When all your information is and organize files, quickly edit them integrate seamlessly and ensure a
completed, click Export and you all in bulk, and batch process selected consistent professional presentation
should see your files in their new folder images for future use. Its quick, easy, of your product images.
within the original folder on your hard and affordable to manage a large
drive! image workflow when implementing
software like Adobe Lightroom.

The minimalists guide to outfitting your professional studio

RELATED How to build and utilize an efficient production team
GUIDES 7 Steps to Running an Efficient Product Photography Studio

READY TO OPTIMIZE Get a volume quote today

YOUR ONLINE STORE? 8
Request a FREE DEMO
 Pixelz
524 Union Street #266
San Francisco, CA 94133
United States
cs@Pixelz.com
www.Pixelz.com