Professional Documents
Culture Documents
An economy is defined as a place or a country where resources are managed by a government to bring about
maximum benefits for the entire society.
Caribbean countries are characterized as developing economies. Developing economies are described as those with
their average income earned, rate of literacy and health services lower than industrialized/developed nations. They
are so characterized because they have a high potential for growth and achieving the status of developed countries.
Early Caribbean economies dated from the Taino and Kalinago Indians who lived in simple villages. These villages
were ruled by a leader who organized all economic activities. They hunted, fished and grew crops to provide the
means of survival for their village. Present Caribbean economies are much more sophisticated. For most Caribbean
countries, it is consumer demand that drives the production and distribution of goods and services.
Government manages the economy. They set the laws that govern households and businesses. They provide the
necessary services (road, water, transportation, communication etc.,) so that businesses may operate efficiently.
Households and businesses must in turn pay their taxes.
Households consume the goods and services provided by firms. Households are known as consumers.
Firms produce commodities/goods and services that satisfy needs and wants for its market. They are the producers
in an economy. They obtain and maintain markets through consistent advertising and sales promotion.
Business enterprises are legal entities operating in an economy to provide goods and services at a profit. Profits are
the excess of earnings/revenue over its costs. Profits are an incentive for businesses to continue operating.
Businesses will close down if they are making losses. This is an excess of cost over revenue. If costs are greater than
expenses then a business entity is making a loss.
Whether man lives in a simple economy or in a more sophisticated one he must survive. He is seen as an economic
animal as in order for survival he must be involved in economic activities such as production, consumption and
exchange. He either produces the good he consumes or he is involved with exchange through barter or money
purchases. If he produces his own goods and provides his own services, he is involved with direct production.
However, if he obtains goods by bartering or by purchasing them he is involved in indirect production
Barter is the exchange of goods or services for other goods or services. This system is rarely practiced in modern
economies, but still occurs. For example, a Caribbean Government agreeing to exchange its countrys bauxite for
cars manufactured by an industrialized country. In early economies individuals had to barter goods and services to
obtain those commodities that they did not produce for themselves. Money did not exist and so barter was the only
means of exchange.
There were several problems with the barter system:
1. A common measure of value did not exist. Therefore some persons felt cheated, as what is being exchanged is
more valuable than what is received.
2. A double coincidence of wants may not exist. The wants of both persons wishing to trade must coincide with what
is being offered by each other. That is, an individual may wish to exchange what he produces (e.g. animal skins for
another commodity such as clay pots). However, if the individual who makes the clay pots does not want skins then
no trade will occur. This individual will need to find someone with clay pots who wishes to obtain skins.
Specialization is defined as the division of labour. This is used in production processes in both early and modern
economies to complete tasks more efficiently. In the Taino Indian village, the men would hunt and the women would
tend crops. This is an example of simple specialization. Complex specialization involves the breaking down of tasks
into minute tasks, and assigning each task to an individual or a unit group. For example, in a garment factory, a
single dress will be sewn by several persons, one person will sew the sleeves, and another will sew the collar. Simple
specialization in early economies resulted in the barter system, as man needed to trade to obtain those goods and
that he did not produce for himself.
The advantages of specialization include improved quality of output, and shorter production time, because of the
repletion of a single task. This results in increased efficiency, and reduced costs. However, repletion of a small task
may become boring and de-motivate employees to work efficiently. Therefore quality may decline as well as output.
Instruments of Exchange
The problems of the barter system created the need for a medium that could be used to facilitate trade. Money
solved the problems of the barter system. Money is anything that is acceptable for the purchase of goods and
services. Presently it is in the form of notes and coins. Early forms of money included shells, beads, precious metals
and stones.
The Characteristics of Money
1. Acceptable money is universally accepted
2. Durable long lasting
3. Divisible Can be easily broken down into smaller units. E.g. $100 can be broken down into $10 bills and so
facilitating the purchase of small quantities
4. Homogeneous similar e.g. all $100 bills are the same in appearance
5. Convertible easily exchanged for goods and services
6. Scarce this ensures its value
7. Portable easy to carry
Functions of Money
1. It is a medium of exchange i.e. since money is acceptable by all, persons will not have difficulties to trade
2. A measure of value the price of an item indicates its value
3. It is a store of wealth i.e. money can be easily stored/saved.
4. It is a standard for deferred payments. i.e. it can be used to repay debts over time.
Types of Money
1. Notes and Coins
2. Quasi Money/ substitute money examples are postal orders, soda machine tokens, cheques and credit cards.
3. Near Money assets that can easily be turned into cash, e.g. certificate of deposits, bills of exchange.
Cheques
A cheque is an order to the bank to make payments to the payee stated on it.
Credit Cards/Debit Cards
This allows the card holder to make payments by simply presenting the card to the seller. A credit card facility is
actually a loan given to a customer and thus it is repaid at an interest. A debit card is issued against a customers
account balance and is therefore not a loan.
Money Order
They can be used to make payments locally or overseas, as they are made out in the currency in which they are to be
paid. The payee will cash the money order at his bank.
Bank Draft
A bank draft is a cheque which guarantees payment to the receiver from the issuing bank. Bank drafts can be made
out to a payee in foreign currency and thus used for making overseas payments. Bank drafts are obtained for a fee
from a commercial bank.
Bill of Exchange
This is used to pay for goods bought overseas on credit. It is an order in writing from an exporter to an importer
requiring payments of a certain sum of money at a fixed future date. The time period allowed is normally three
months.
Electronic Transfer
This is a system used to transfer funds electronically rather than paper-based payment methods. Examples include
credit and debit card transactions, remittances (through companies such as Western Union) and money transfers.
Tele-Banking
This system allows a banks customer to simply use the telephone to get his banking services done rather than
visiting the bank. Services include; checking account balances and transaction history, opening a new account,
transferring funds etc.
Internet Banking
This differs form tele-banking in that the internet is used to access the same services. Customers can go on-line to
view their balances and transaction history and transfer funds etc.
Ecommerce
Electronic commerce more popularly called ecommerce is the buying and selling of goods and service using the
internet. It allows for a full range of trading activities over the internet such as advertising, placing orders, delivery
and making payments.
Economic Systems
Every economy is faced with a fundamental economic problem. In every economy, whether rich or poor, there are
limited resources and unlimited wants i.e., the resources of a country are not enough to satisfy the wants of all its
citizens. Since the resources of a country is limited and wants unlimited, choices will have to be made. For example,
the government may have to decide whether to spend more money on schools, hospitals, transportation or on road
work. The process of choice begins with a scale of preference. This is a list of all options in order of preference. For
example
Scale of Preference:
-hospitals
-transportation
-schools
-road work
The option to build hospitals being placed at the top of the scale of preference indicates that this choice is most
preferred as it yields the greatest satisfaction from the resources to be spent. Transportation is the opportunity cost
of this choice as it is the second most preferred option that had to be given up to accommodate the building of
hospitals. Opportunity cost is defined as the next best alternative foregone as a result of making a choice.
Economic Systems
An economic system is a programme that a country uses to organize production and the distribution of goods and
services, to maximize the benefits to its society. Economic systems vary worldwide. In this lesson we will discuss four
types. These are the Subsistence, Free Market, Planned and Mixed economic systems. Governments choose
particular economic programmes that will effectively manage their economies, bring about economic growth and
improve the lifestyles of its citizens. The following economic questions must be answered by managers of economies.
1. What to produce?
2. How much to produce?
3. What methods of production are to be used?
4. How will goods and services be distributed?
Answers to questions 1, 2, & 4 will depend on the economic system of each country.
Subsistence Economic Systems
The Subsistence economic system as its name suggests are economies in which just enough is produced by its
citizens for their survival. Since there is no surplus wealth is not created. Subsistence economies exist in many
villages in Africa and South America among peoples who live in simple societies.
Free Market Economic System also called Free Enterprise or Laissez Faire
Private individuals own the greater share of the property and capital resources that are used in the production
process. There is little or no government intervention in the economic activities of the country. The government
may provide essential services e.g. transportation and water. Therefore the private sector provides the majority of
goods and services.
Advantages
-Competition among business will result in increased quality of output and lower prices.
-Competition also leads to innovation i.e. newly invented goods, services and production processes.
-Consumers are free to choose the goods and services that they wish to purchase and therefore production is based
on their demands.
Disadvantages
-Consumer exploitation by suppliers may go unchecked by government as there is little or no government
intervention.
-There is an unequal distribution of wealth as goods are purchased by only those who can afford it.
-In the case of no government intervention public goods such as postal service, streetlights and roads are not
provided
The Planned or Controlled Economic System
Property and capital resources are owned by the government on behalf of the society. The government makes all
decisions concerning the use of the countrys resources and the distribution of its output. Goods and services are
provided through government-owned and run operations. These include factories, telephone services, newspapers,
television stations, etc.
Advantages
-There is a fair distribution of goods and services as the government determines how goods are distributed.
-Citizens in these economies enjoy a least a basic standard of living as the government provides all goods and
services.
Disadvantages
-Resources are inefficiently allocated as consumers are not free to indicate their demand for goods and services.
Therefore resources are not sent to where they are most needed but into industries based on the governments
decision.
-The lack of competition reduces innovation and the motivation to produce quality output.
The Mixed Economic System
The private and public sector are both involved in the production of goods and services.
The economic resources are owned by government and private individuals.
Advantages
-Consumer protection through the regulation of businesses by government.
-Economic benefits of competition coupled with goods and services provided by government for those who cannot
afford to access these through the market system.
Disadvantage
-Public sector companies tend to be inefficient as they are supported by taxpayers money.
-Government regulatory policies may reduce the enthusiasm of the private sector e.g. the setting of prices of goods
and services resulting in the closure of businesses.
Functions of a Business
The functions of a business are:
1. To produce high quality goods and services that will satisfy needs and wants.
Entrepreneurs enter business to make profits. They must be very keen in identifying those goods and services that
will create high demand make profits.
2. To create employment
Business will need all categories of workers to carry out the various tasks required to achieve its goals. If the business
is profitable and expands then more workers will be needed for its operations.
3. To make a profit
The reason for the establishment of a business is to make profits. If businesses are not profitable, its owners will not
be encouraged to continue operating. Profits are used to reinvest in the business for its expansion.
Quiz
Question 1
Explain two ways in which the barter system limited trade in early economies.
Answer
A common measure of value did not exist. It was difficult to ascertain the value of goods exchanged. It therefore
would hinder trade as sometimes persons would not want to feel cheated.
A double coincidence of wants must exist for trade to take place. An individual who wishes to trade must have what
other persons want to trade his goods. If this does not exist then trade cannot take place.
Question 2
State one advantage and one disadvantage of specialization.
Answer
An advantage of specialization is that it increases output.
A disadvantage of specialization is that it discourages quality work because of monotony.
Question 3
Show how two functions of money facilitate trade.
Answer
Money is a common measure of value. Persons can therefore determine the value of commodities and know how
much to accept in exchange for goods and services.
Money is a medium of exchange and therefore accepted by everyone. Persons will not have difficulties to buy or sell
goods and services.
Question 4
Starting a business is a lot of hard work and very costly. Why would an individual want to start a business?
Answer
An individual may wish to gain financial independence. A successful business can earn high levels of profits.
Using the skills and knowledge acquired to operate a profitable business.
Question 5
State the form of business organization that you believe is most advantageous to form. Give two reasons why.
Answer
Choose one of the following:
Sole trader Decisions are made quickly and there is little legal requirement to start the business.
Partnership more capital can be raised, specialization of functions is more efficient
Limited liability Company shareholders are not liable for the companys debts beyond their level of investment,
continuity of existence is assured.
Question 6
State two differences between the Free Market and the planned economic systems.
Answer
In the free market economy the consumer is king i.e. the consumer determines what goods and services are to be
produced based on their demand. In a planned economy the government makes decision concerning the
distribution of goods and service.
Competition in a free market economy leads to efficiency and innovation.
However, in a planned economy, the lack of competition reduces innovation and the motivation to produce quality
output.
Question 7
Explain the roles of two stakeholders in business activities.
Answer
The role of the government is to monitor and regulate business activity to ensure that the consumer is treated fairly.
Employees must work efficiently to create quality goods and services.
Employees must adhere to the rules and relations of the company.
Question 8
Identify a business activity within your community and discuss two contributions of this business to your
community.
Answer
Sallys bakery produces good quality bread in various sizes to meet the requirements of customers. The prices are
also very affordable. The bakery makes it convenient for community members as they do not have to travel a far
distance to obtain this product.
Sallys bakery also employs persons from the community. The bakery is very popular, and so workers are paid an
adequate salary to support their family.
Functional Areas of Business
Departments in a business organization are structured according to certain functions. The departments of various
organizations will differ depending on the type of business. Below are four main functions that tend to be general to
most organizations.
Production
The production department is responsible for transforming raw materials into finished products. They are also
responsible for quality control to ensure that required standards are met.
Finance/Accounts
The accounts department makes and receives all payments on behalf of the business and records all financial
transactions
Marketing
This department creates awareness for the firm products and motivates consumers to buy. They also carry out
market research to identify customers needs
Human Resources/Personnel
The human resource department recruits and selects staff for the business organization. They are also responsible
for staff training and welfare.
Functions of Management
Planning
All managers must plan, that is, setting out steps for the attainment of future organizational objectives. It involves
formulating the policies and programmes for the firm.
Organizing
Organization reduces cost, time, chaos and conflicts. Managers must obtain all the necessary tools, machinery and
personnel for each task and arrange all tasks so that they are done in the most efficient manner.
Directing
Managers must guide subordinates by giving them instructions to perform the tasks assigned.
Delegating
Delegating duties involves giving others (e.g. supervisors) the authority to have specific tasks completed through the
management of others. Therefore, supervisors will ensure that workers complete tasks assigned. Delegation reduces
the workload of the manager.
Controlling
Managers must continually measure the activities of subordinates, ensuring that all activities conform to plan.
Coordinating
Managers must bring together all the various organizational tasks so that the organization may function
harmoniously.
Motivating
Managers must inspire workers to perform their tasks well.
Responsibilities of Management
Management must be aware of their responsibilities to the various groups that they interact with for the successful
running of the business.
2. To employees Managers must pay adequate wages and provide good working conditions.
3. To customers Managers must ensure that products are of good quality and are reasonably priced.
4. To the society Managers must find ways to reduce harmful air pollution and the discharge of harmful waste
created by the production process into rivers and seas.
5. To the government Management should adhere to various government legislation and regulation.
Organizational Charts
An organizational chart is a diagram of the organization of an enterprise. Its pyramid shape illustrates the hierarchy
system that exists in the organization. The most senior position in the organization is placed by itself at the apex.
The pyramid gets wider towards the bottom depicting the greater number of workers at its base.
Those who have the power to issue commands have authority in an organization. In the organization chart above the
sales manager has the authority in the Sales department. All persons with the same level of authority are placed at
the same level on the chart. For example the sales manager and the accounts manager have the same level of
authority in their various departments.
Responsibility is the capacity to accept duties and to carry out their tasks. Both sales supervisors are responsible to
the sales manager.
The chart shows the following:
-each persons position
-the number of levels of managers
-to whom each employee is responsible (reports) to
-the span of or (area) of control for senior staff members.
The Functional organizational chart combines the straight line of command of the line organization with horizontal
dotted diagonal lines representing functional authority. The dotted diagonal lines in the figure above show the
authority that the Human Resource Manager has over other departments. The Human Resource Manager is allowed
authority in these department over human resource matters only e.g. to hire and fire workers. He therefore cannot
give directives on production or marketing matters.
Line and Staff Organizational Chart
The Line and Staff organizational chart combines the line and functional organization with the addition of staff
personnel. Staff workers assist and advise line workers. Staff workers include consultants, advisors, company
lawyers, executive secretary, auxiliary workers etc. Staff officers do not have authority, that is, the power to delegate
tasks to subordinates in the organization. Their main role is to advise and assist line officers. This is why there are no
vertical lines connecting staff officers to any other member of staff on the chart. They are therefore, placed at the
side directly below the line officer whom they assist or advise.
Committee Organizational Chart
Committees are advisory bodies. They are usually appointed to advise organizations. Examples of committees
include; parent teachers associations and student councils which are committees within a school organization.
Committees usually delegate certain duties to sub-committees. For example, an executive committee may appoint a
finance committee to advise it on financial matters. Note that an element of the line organization exists in the
committee organization as all sub-committees are responsible to the executive committee.
Characteristics of a Good Leader
A leader is someone who has been given authority over a group of individuals. His job is to motivate the group to
achieve the goals set out for it. Leadership is therefore about influencing or inspiring an organized group towards
the accomplishment of goals. Below are the characteristics of a good leader.
Integrity
It is important for a leader to possess this quality as it makes them trustworthy. They are perceived as honest and
therefore command the respect of their subordinates.
Intelligent
This is a very important characteristic for leaders. It refers to being rational and having good judgment when making
decisions. Leaders are decision makers and therefore need to be intelligent. This characteristic also refers to
shrewdness and therefore describes someone who is smart, perceptive and wise.
Leadership Styles
Autocratic
This type of leader makes all decisions and asks members only to be obedient in following orders. He will give
detailed instructions and closely supervise subordinates.
Advantage
Time is not wasted consulting with others to reach a decision.
Disadvantage
Workers must comply with directives given by the leader and therefore the organization will not benefit from
workers initiative and innovative ideas
Democratic
A democratic leader allows the participation of subordinates in decision making. The leader asks for progress
reports at intervals instead of continuous close supervision.
Advantage
Discussion between management and workers leads an improved relationship.
Disadvantage
The variety of opinions to consider may slow down the decision making process.
Laissez-Faire
This type of leader will give minimum directives and allow maximum freedom for workers to make decisions about
completing their tasks.
Advantage
The firm will benefit from the initiative and innovation of workers.
Disadvantage
It may lead to chaos in the organization. This type of style can only be used with persons that are very self- motivated
and disciplined.
Role of Teamwork
Many firms adopt a teamwork approach to complete tasks more efficiently. For example a major Caribbean airline
encourages its workers to work as a team to achieve the main task of having each flight leave on time. Workers
therefore move to various positions if needed, to have each flight leave on time.
Benefits of Teamwork
1. It improves the working relationship among workers
2. It increases communication
3. Skills and knowledge are passed on through the interaction
4. It satisfies the social needs of workers
Groups are formed naturally by persons with similar interest, common goals and similar past experiences in an
organization. The establishment of various clubs, work socials and outings will encourage greater interaction among
workers, better relationships and a teamwork approach to completing tasks.
(a)
(b) Line organizational chart
(c) The span of control of Vice principal is the head of departments for arts and science.
(d) Two persons at the same level of authority are the heads of department for arts and science.
Question 5
Show how two important characteristics of a good leader can improve the efficiency of a group.
Answer
Good communication skills will foster good working relationships between workers and managers. Workers are
more effective in a comfortable environment. This also encourages feedback from workers.
A devoted and committed manager will lead by example. His commitment to the tasks that are required to achieve
the organizations objectives will inspire subordinates to work hard.
Question 6
Give two differences between the autocratic and the democratic leadership styles.
Answer
An autocratic manager makes all decisions concerning the tasks to be performed by subordinates. All directives
handed down by him must be closely followed. He makes frequent checks on output of workers. The democratic
leader allows the participation of others in decision making. He allows workers some latitude to work on their own
initiative and periodically checks output from workers.
Question 7
Outline the steps for handling grievances in the organization.
Answer
The worker lodges a complaint with his or her immediate supervisor. If worker feels that the complaint was not
adequately dealt with then he may discuss the matter with the head of department. If the worker is still not satisfied
with how the matter is being dealt with, he along with the union representative may discuss the matter with
management. It may need to go a further stage where there is mediation from Ministry of Labour or any
independent body. The final stage is when the matter has to be taken to court.
Question 8
Explain the purpose of the collective bargaining process.
Answer
The purpose of collective bargaining is a means to reach an amicable agreement between management and workers.
Workers bargain collectively through their union representative with management until an agreement is reached.
Question 9
Discuss two ways in which teamwork can improve the efficiency of an organization.
Answer
Teamwork gives workers the opportunity to make collaborative decisions and support each other to accomplish
tasks more effectively.
Teamwork allows for specialization in various parts of a task based on the skill of each team member. Specialization
increases output.
Question 10
Discuss two benefits that a business will derive from using Management Information Systems.
Answer
It reduces labour costs as the computer compiles and analyses all the data. This increases the efficiency of employees
and reduces production costs. It provides timely information that helps the business. This allows for better decision
making as information is available when needed.
Role of an Entrepreneur
An entrepreneur is one who undertakes the risk of investment to create and market a good or service for financial
gains. He is very perceptive and takes advantage of business opportunities that will generate high
profits. Entrepreneurs can be sole traders, partners in a business or a group of shareholders.
Entrepreneurs are of vital importance to an economy. They are motivated by their own self-interest to make profits
and in so doing provide employment, create goods and services and generate revenue impacting on the economys
level of national income and hence potential for economic growth.
The entrepreneur is a shrewd investor and takes calculated risks i.e. ones that minimize loss when choosing
investment opportunities. The entrepreneur is the conceptualizer of the initial business idea. He must identify the
best resources that suit the business operation and ensure the efficiency of each resource employed. For example,
training workers, using machinery to increase labour productivity, maximizing the use of factory and shop space and
borrowing money at low interest rates. The entrepreneur must continuously evaluate the performance of his
ventures. Information can be garnered from the balance sheets and Management Information Systems.
Personal Qualities of an Entrepreneur
Entrepreneurship requires the following characteristics for success:
1. The creativity to innovate new product and ideas.
2. The drive and determination to be successful.
3. The ability to take calculated risks.
4. The flexibility to adapt to changes in the market and industry.
5. Very goal- oriented to purposely and aggressively accomplish task and meet objectives.
Quiz
Question 1
Explain the importance of encouraging entrepreneurial skills and abilities in Caribbean schools.
Answer
Entrepreneurship is important to Caribbean economies. Businesses create jobs, add to GDP and foreign exchange
earnings. They also provide revenue for government in the form of taxes. Therefore, entrepreneurship skills must be
taught in schools. Our students should be prepared to enter the workplace and to also start businesses. An
investment in a programme that prepares students for entrepreneurship will have longterm impact on a countrys
economic growth and development.
Question 2
Outline and explain the importance of two characteristics required for a successful entrepreneur.
Answer
Creativity is an important characteristic of an entrepreneur. Creativity helps entrepreneurs to innovate new products
and ideas for the success of the business. Entrepreneurs must have the drive and determination to be successful.
Operating a business requires a lot of effort and will to succeed.
Question 3
Three of your past high school friends request your assistance in starting a small business. Advise them on three
important steps that they must take.
Answer
Do a feasibility study to ascertain the viability/feasibility of a business idea. It assesses the operational costs,
expected revenue flows, level of competition etc. Its main purpose is to find out if the business idea is practical. The
business must be registered. This is a legal requirement. Decisions must be taken on the type of business that you
wish to form i.e. either a partnership or a private limited liability company. Identify sources of capital to purchase
machinery, equipment, fixtures and raw materials.
Question 4
James & Sons has been operating as a partnership for five years. They have decided to expand through offering
shares to the public. Outline the steps that must be taken by the owners of James & Sons to establish a public
limited liability company.
Answer
Documents that must be submitted to the registrar of companies are the memorandum and articles of association
and statutory declaration. A prospectus must then be published inviting the public to subscribe for shares. Collecting
the capital required as outlined in the memorandum of association, to be issued with a certificate of trading allowing
the company to start trading as a public limited liability company.
Question 5
Compare two advantages and two disadvantages of a sole trading business and a public liability company.
Answer
One advantage of a sole trading business is that the owner receives all the profits made. However, profits are shared
among members of a public limited liability company.
The sole trader can also implement new ideas quickly as he does not have to consult anyone else concerning
business decisions. However, new ideas must be ratified by the board of public limited entities and therefore may
take much longer to implement.
One disadvantage is that the sole trader must find all the capital to invest into a business.
A public limited liability company raises capital from shareholders. The sole trader will lose all his personal assets if
the business goes bankrupt. Shareholders in a public limited liability company have limited liability and therefore
will not lose their personal assets if the company goes bankrupt.
Question 6
Outline three features of a business plan.
Answer
The executive summary is a synopsis of the full business plan. It outlines information on the purpose of the business,
its methods of operation and future expectations.
The mission statement conveys the overall goals and value of a business. It speaks to how a company operates. For
example: providing the highest quality goods and services.
A SWOT Analysis outlines the strengths and weaknesses of the business. For example,
Strengths low overhead costs and large market share
Weakness difficulty in sourcing raw materials and sourcing skilled workers.
Question 7
Differentiate between primary and secondary data and give two examples of each.
Answer
Primary data is originally collected data. This data will be obtained by interviewing, observing or distributing
questionnaires to the sample population.
Secondary data is information that has already been collected by someone else originally. This data will be therefore
obtained from books, newspapers, magazines, libraries and publications of various institutions.
Question 8
Explain how government may intervene to curtail unethical and illegal practices of business.
Answer
Government uses legislation to guide business practice thus protecting consumers. Laws outlining accepted
standard for manufactured goods and packaging and storing of goods protect consumers. Taxes are also charged to
curb activities such as pollution as a result of production.
Question 9
Explain the importance of a feasibility study to the startup of a business.
Answer
A feasibility study helps individuals to ascertain whether or not a business will be profitable, it also assesses the
possibilities of future income earnings and overall operational costs.
Question 10
List two forms of collateral and explain their importance to the acquisition of funds for a business.
Answer
Collateral is anything of value that is used to secure a loan. It is required by financial institutions for the approval of
loans. If the loan is not repaid then the financial institution has the authority to seize the borrowers collateral.
Forms of collateral include: bank balances, motor vehicle, dwelling house, land, machinery and equipment etc.
Concept of a Contract
A contract is an agreement that is enforceable by law. A contract therefore has legal implications for the parties who
enter into a contract. A mere agreement is not legally binding and therefore neither of the parties is liable if anyone
breaks the agreement.
What makes a contract different from an agreement?
A contract requires not only an agreement between parties but also something of value must be passed from one
party to the next to make the contract binding. For example, you offer to sell a friend your used text books for
$1000.00. After inspecting your textbooks the friend agrees and pays $1000.00. The $1000.00 paid here is the
consideration i.e. something of value that is passed from one party to the next. Consideration is the price paid for a
promise. You promised to let your friend have your textbooks if he paid $1000.00. This $1000.00 makes the
agreement binding. You are therefore obligated to deliver the books to your friend and cannot decide to sell the
books to someone else or to ask for a higher price.
Your neighbour asks you to mow his lawn after which he will pay you $200.00. You accept this offer and mow the
lawn. The work done here is an act of forbearance. You are giving something of value to your neighbour to receive
payment for the job. The consideration in this case is the work done by you. It is the price that you have paid for the
promise to be paid money for the job. Consideration passes from promise to promise.
Validity of Contracts
Mr. Larry was delighted to see a 50% discount on his favourite brand of shoes at a shoe store 15 miles away. He took
some time off from work to travel to the store. When he arrived at the store he was told that that the brand
advertised was sold out but he could choose from other brands available. Mr. Larry was very angry and requested
that he be refunded his travelling expenses.
Is the owner of the store obligated to refund Mr. Larry his travelling expenses?
Answer
The advertisement appearing in the newspaper is not an offer by the store but an invitation to treat. Therefore
readers were being invited to make an offer for items advertised. The owners of the store are therefore in no way
obligated to Mr. Larry.
Hope stopped at a convenience store on her way home to purchase a few items. She handed the cashier he credit
card and was surprised when she was told that it declined. She apologized and explained that she did not know why
her card declined but she will call the bank in the morning. Susan further explained that she had just enough cash
with her to get home and so she could not pay for the goods. The cashier was very angry and asked the manager to
intervene. The manager insisted that she pay for the goods.
Is Sandra obligated to pay for the goods?
Answer
Sandra has entered into a contract with the convenience store. She made the offer at the cashier counter when she
presented the goods to be cashed. The cashier accepted the offer by cashing the goods. In this situation it is up to the
manager of the convenience store to accept Hopes apology.
Instruments of Payment
The instrument used to make payments will depend on the sum of money being paid and whether the transaction is
a local or an external one.
Cheques
A cheque is an order to the bank to transfer payments from an individuals account (the
payers/drawers account) to credit another individuals account (the payees account) or to pay the payee on
presentation of that cheque.
Credit Transfer
A customer of a bank may use this system by instructing the bank to transfer money from his account to an account
at any other bank.
Standing Order/Bankers Order
This allows regular monthly payments to be made from a customers bank account to a named payee. The customer
must complete and sign a standing order form instructing the bank to make payments.
Insurance Principles
The purpose of insurance is to compensate persons insured who suffer loss. It is based on the principle of indemnity,
that is, to restore the insured to his original position before he suffered loss. Insurance therefore as a principle
neither makes the insured worse off or better off than before loss was incurred. For example, if Mr. Green suffered
damages valuing $500,000 subsequent to a fire at his home, he will be compensated exactly $500,000 to repair his
house.
Principles of Insurance
Indemnity-Restoring the insured to his original position
Insurable interestThe insured must have a vested interest in what is being insured. For example, someone is not
allowed to insure his neighbours house.
Utmost Good Faith -The insured must be truthful concerning the information pertaining to the policy contract.
Proximate Cause - The damage caused must be close or proximate to the event insured against. For example, if
someone has an accident policy that includes death occurring as a result of an accident, this person will not be
compensated if death is caused by disease.
Contribution This principle prevents persons insuring identical risks on the same property with several
companies and thus profiting if they suffer loss. For example, an individual may insure his car with three insurance
companies hoping to be compensated by all three. He will not succeed as the insurance companies will each only pay
a portion of the claim.
Average Clause This clause sets a limit to the size of the compensation, which depends on the proportion of the
true value of the asset paid up by the insured. For example, a homeowner insures his home for $100,000 which is
half the true value of $200,000. His house was partially destroyed by fire on the insurance company for $50,000
worth of damage. The insurance company only paid him $25,000 as he was only insured for 50% of the true value
of the house presently.
Subrogation -This is an extension of the principle of indemnity, that is, the insured should be reinstated to his exact
position before the loss. For example, if a vehicle is totally wrecked and the insurance company pays the insured the
value of the car, the wrecked vehicle will be claimed by insurance company.
How does insurance Work?
How are insurance companies able to pay its clients large sums of money to compensate them for loss? They operate
on the basis of risk pooling. Premiums from large numbers of persons with the same risks are pooled and only those
who suffer loss are compensated. The insurance company can predict the percentage of losses based on past data.
The premiums charged are based on the number of losses predicted plus the cost to operate the business and profits
to be realized. For example, a particular insurance company may insure one thousand persons for risk against car
theft. Only two percent of those insured may suffer lass and therefore the insurance company can afford to assist
those persons.
Quiz
Martha offered to sell her prized orchid for $1000. Joseph telephoned her and expressed his great interest in that
variety of orchid. He however could not pay the $1000 she asked but could manage to pay $800. Joseph then
promised that he will visit her later to pay for and collect the orchid.
Later that day Joseph visited Martha with the money to pay for the orchid. Martha informed him that she had
already sold the orchid for $1000. Joseph was furious and told Martha that it was not only unethical for her to sell
the orchid to someone else but it was also illegal.
Question 1
Did a valid contract exist between Martha and Joseph? Explain the reason for your answer.
Answer
A valid contract did not exist between Martha and Joseph.
An offer was initially made by Martha. Joseph wished to obtain the orchid but could not pay the amount asked by
Martha. He therefore made a counter offer of $800.
Martha did not clearly accept his offer and therefore a contract did not exist. Since a contract did not exist, Martha is
allowed to sell the orchid to whomever she chooses.
Question 2
Differentiate between a simple and a specialty contract.
Answer
A simple contract is legally binding if there are an offer, acceptance and consideration. A specialty contract must
have all these in addition to it being documented, signed sealed and delivered.
Question 3
Outline three reasons for the discharge of a contract.
Answer
If the time for which the contract must be executed is passed, then the contract can be brought to an end because of
lapse of time.
If there is a mutual agreement between the parties of a contract to bring the contract to an end.
A contract may also be discharged if one of the parties to the contract dies.
Question 4
You purchased an item from a variety store and were not given a receipt. The owner explained that he never usually
gives a receipt. Explain to him the importance of not only a receipt but two other business documents to the
operation of his business.
Answer
A receipt is proof of payment for goods or services bought. It not only provides protection for the purchaser but also
is a record of money received by the business. Two other important business documents are an invoice and a
statement of account.
An invoice is a bill outlining the total amount owed by customers for goods or services. It also informs the customer
of deadline dates for payments and any discounts offered. A statement of account informs customers of all payments
made within a specific time period and outstanding balances at the end of that period.
Question 5
Outline two ways of making payments overseas.
Answer
A bank draft is a cheque which guarantees payment to the receiver from the issuing bank. Bank drafts can be made
out to a payee in foreign currency and thus used for making overseas payments.
Letters of credit are used in international trade to make payments for imports. Payments to exporters are
guaranteed through the bank.
Question 6
Explain the importance of the following documents in international trade:
- Certificate of origin
- Import license
- Bill of lading
- Certificate of insurance
Answer
Certificate of Origin
A certificate of origin states the country in which goods imported were manufactured. It informs importing
countries if goods are to be accepted in the case of a ban and if tariffs to be charged.
Import license
Ensures that approved goods and quantities are imported
Bill of lading
Ensures the safety of goods in transit and delivery to receiver
Certificate of insurance
This ensures that there is financial protection for goods during transit
Question 7
You are a business owner in a Caribbean country and wish to export. Explain how you would ensure that payments
are received for items exported.
Answer
Request from the importer an irrevocable letter of credit. This ensures receipt of payments once an order is filled.
Question 8
Explain the purpose of insurance and identify four fundamental principles.
Answer
The purpose of insurance is to indemnify the insured who suffers loss. It ensures that the insured is returned to the
exact position he was financially before the loss occurred.
Four principles of insurance are:
- Utmost Good Faith
- Proximate Cause
- Contribution
- Average Cause
Question 9
Differentiate between Insurance and assurance and give four types of Insurance.
Answer
Insurance refers to the coverage of events that may occur e.g. an accident. Assurance on the other hand covers
events that are inevitable such as death.
Four types of insurance are Bad debt, Plate glass, marine, and employers liability.
Question 10
Show how three types of insurance is beneficial to businesses.
Answer
Bad debt insurance covers any loss that a business might incur if customers do not make payments on outstanding
balances.
Plate glass insurance covers any damage to customers or anyone else due to the accidental breakage of a shop
window. The cost of the window is also covered by the insurance company.
Employers Liability covers injury to staff or visitors on a business location due to the negligence of the company.
Factors of Production
The term factors of production refers to the resources that are combined in the production process to create goods
and services.
These are:
Land - natural resource
Labour human resource
Capital man made resource
Entrepreneur human resource
Land includes all natural resources such as soil, seas, rivers, forests, minerals, vegetation etc.
Labour is categorized as skilled, semi-skilled, unskilled or professional workers
Capital includes assets such machinery, equipment and vehicle owned by the company. Capital also includes raw
materials, finished and semi-finished, goods, bank and cash balances.
The entrepreneur is the owner and risk taker in a business venture. He is responsible for combining all the factors
of production.
Effects of Migration
Migration is the permanent movement of workers from one location to the next in search of better opportunities.
Internal Migration
Migration within a country e.g. Rural urban migration. This is migration of persons from rural communities to the
city areas.
External Migration
Migration of persons from one country to another For example, the migration of Caribbean people to developed
countries such as the United States and England.
Effects of Migration
Internal (Rural Urban migration)
-The loss of persons from rural areas impacts on the level of output and development of these areas.
-It also impacts negatively on the level of commodities available for export form these regions.
-The influx of workers in urban areas increases competition for jobs, houses, health facilities, schools etc.
External Migration (Caribbean to developed countries)
-Professional and skilled workers who migrate reduce the level of skills available in their countries resulting in a
brain drain effect. This will impact on growth and development.
-They increase competition for jobs, houses, health facilities and schools in their new territory.
-Money earned by Caribbean nations in foreign countries is sent home to support their families reducing poverty
and making foreign exchange available for their respective countries.
-Caribbean professional and skilled workers contribute to the growth of developed countries
Levels of Production
Subsistence
This is the lowest level of production. Subsistence productions refers to output from the production process that is
just enough for the survival. This amount of production is therefore not adequate to meet all needs and wants of a
family, community or a country. For example, subsistence farming involves the production of crops to feed the
family and for survival. Wealth is not created as whatever is produced is consumed.
Domestic Production
Domestic production refers to production that is more than survival level. It provides output that is enough to satisfy
domestic needs and wants. Excess is not available for export. However, production is adequate to supply local
demand.
Surplus or Export
This level of production is adequate to supply local demand and for export. Large industries can produce large
quantities of output to satisfy local consumption and earn foreign exchange from export, for example, the sugar and
banana industries.
Types of Production
Primary Production
This includes all kinds of extractive industries such as agriculture, mining and fishing.
Secondary Production
This includes manufacturing such as assembling, refining and construction (building) industries.
Tertiary Production
This includes all kinds of service industries such as transportation, communication and tourism.
Cottage Industry
Cottage industry is a generic term for any type of homebased production business. The term is specifically used to
describe industries of a craft nature e.g. basket weaving, carving and pottery. This type of homebased business is
not difficult to start as it requires little capital to purchase tools and employs family members. These small scale
businesses are important to an economy. They utilize local raw materials such as clay for pottery, wood for carving
and straw for baskets. They earn foreign exchange from selling to tourist at craft markets and fairs.
Linkage Industries
This refers to industries that are connected because they depend on each other to obtain or to sell raw materials.
Forward Linkage
If the final product or finished products of one industry is used in another industry as its raw material then a
forward linkage occurs. For example, sugar produced from a sugar factory is used by a bakery to make pastries.
Sugar is therefore the end product of one industry and used as raw material in another. Other examples include
agriculture and canning, lumber and construction and cattle farming and meat processing.
A backward linkage occurs when the demands of an industry leads to the establishment of other industries to
produce for the needs of this industry. For example, the establishment of several multinational fast food restaurants
in the Caribbean has led to new businesses being established to supply these restaurants with raw materials
(vegetables, ground provisions, meats and paper based products).
Quiz
Question 1
Discuss the importance of one natural resource to the survival, economic growth and development of your
Caribbean country.
Answer
Bauxite is a natural resource found in Guyana and Jamaica. The bauxite industry provides employment for
thousands of workers. It is also a main export product and foreign exchange earner. The growth of this industry will
impact on the growth and development of these countries.
Question 2
Explain the importance of productivity to a business organization and state two ways by which productivity can be
achieved.
Answer
Productivity is measured by the output of each worker. If workers are very productive, output will rise and unit cost
of production will decline. This will result in higher profit margins for a business. Workers can be made more
productive by training to improve skill and by the introduction of machinery and equipment to increase output.
Question 3
State one positive and one negative effect of external migration.
Answer
External migration deprives Caribbean countries of nationals who are professionals and those who possess a high
level of skill. However, an advantage of external migration is that foreign exchange is remitted to Caribbean
countries.
Question 4
Discuss the importance of two factors of production to the production process.
Answer
Capital is very important to the production process. Machinery, tools and equipment are needed for production as
they increase the efficiency of workers.
Labour as a factor of production is also important. Labour combines raw materials and machinery to create goods
and services. Methods applied to increase the productivity of labour will increase output.
Question 5
Differentiate between subsistence and surplus levels of production and explain the importance of surplus level
production to an economy.
Answer
Subsistence level of production refers to a level of output that is just enough to ensure survival. However, surplus
production refers to a production level that is greater than what is demanded locally.
Surplus production is important as it allows countries to export and earn foreign exchange. Foreign exchange earned
can be used to import goods and services that are not produced locally.
Question 6
Give two examples of items made by cottage industries in your country and explain how these activities contribute to
your economys growth.
Answer
Handcraft jewellery and T-shirt are popular cottage industry products in my country. Both these items are sold
locally in many popular boutiques and therefore provide income for producers and retailers. They are also sold to
visiting tourists and thus contribute to foreign exchange earnings. Output from cottage industries contributes to the
GDP of the economy and thus economic growth as these industries expand to meet rising demand.
Question 7
State three factors to be considered when identifying a suitable location to set up a new business and give a reason
for each.
Answer
Proximity to ones customers A new business should be located where it will be seen by its most likely customers.
Available supply of labour- A new business will require the best quality workers to ensure that it makes a positive
impact on the market.
Adequate infrastructure- A new business will need to be located in an area that is supported by infrastructure such
as good roads, communication and transportation services so that customers and suppliers will have easy access.
Question 8
Differentiate between a forward and a backward linkage and give one example of each in your country.
Answer
A forward linkage refers to the industries that are linked in such a way so that the finished product of one becomes
the raw material of another. For example, lumber from saw mills are used in the construction of houses and
furniture.
A backward linkage refers to industries that are established to meet the needs of other already
established industries. For example, hotels will backward link to the entertainment and transportation industries.
Question 9
Explain the importance of mechanization for the growth of small businesses in the Caribbean.
Answer
Mechanization is the use of mainly machinery in a production process. Machinery increases output. This will mean
lower cost of production and therefore higher profits. Small businesses owners should endeavour to mechanize in
order to increase output and be more competitive with large and medium sized business.
Question 10
What are the social and economic implications of mechanization and automation on Caribbean countries?
Answer
Mechanization increases the productivity of workers. High productivity as a result of machinery may cause job losses
as fewer workers will be needed to produce the levels of output required. Automation also results in job losses as this
process involves little human intervention.
Difference between Market and Marketing
A market is any space within which trade takes place between buyers and sellers for a well-defined product. This
space can be a produce market, a shop, internationally between countries or over the internet.
Marketing is all those activities that facilitate trade. These include activities that identify consumers needs such as
market research and those activities that satisfy consumers needs e.g., packaging and distribution. Marketing
activities therefore support the marketing of goods and services.
Marketing Activities
Market research the process of gathering information about potential customers.
Packaging creating a suitable package for product usage and for advertising
Branding - differentiating the product of a company from other brands and establishing loyal customers.
Pricing - identifying the right price that will encourage sales
Advertising methods used such as the media to inform and encourage the purchase of goods and services
Sales promotion short-term methods used to encourage consumers to buy during a specified period
Distribution - methods used to make the product available to consumers. For example wholesale, retail or internet.
Market Research
Market research is the gathering, recording and analyzing of data to address the marketing problems of a business.
Market research must be specific to the problem of a business. The marketing problem must therefore be clearly
identified so that the appropriate market research may be conducted.
Types of Market Research
Consumer Research garners information on consumers feelings, thoughts and reactions towards a companys
good or service.
Product Research determines customer acceptance of the product.
Distribution Research used to identify the most suitable channel of distribution for particular products.
Advertising Research- Identifies the most suitable media to present the advertising message.
The Marketing Research Process
This consists of five steps:
1. Identifying or defining the problem.
2. Developing information sources.
3. Collecting the information.
4. Analyzing the data by using charts and graphs
5. Presenting the findings.
Reasons for Conducting a Market Research
Market research provides managers with current, relevant, accurate and reliable information concerning
competitors, advertising, distribution and potential and loyal customers. This information assists managers in
making decisions about packaging, product design, pricing, distribution and advertising.
The demand and supply curves are drawn from the demand and supply schedules. Price is measured on the vertical
axis and quantity on the horizontal axis. The demand curve slopes downwards from left to right and the supply
curve slopes upwards from left to right. The intersection of the two curves indicates the equilibrium price and
quantity.
Packaging and Presentation of Goods
Packaging refers to designing and producing the container that holds the product. A good package must identify,
protect and advertise the product. It must also make the product convenient to use. Therefore products such as
toothpaste are best packaged in a tube as it has to be squeezed out. Milk must be poured from its container. Egg
containers are so shaped to hold them securely.
A package must also sell the product. It must first attract customer to buy. It must provide information about the
product i.e. ingredients, amount of contents, price, the name and address of the manufacturer and instructions for
usage. The brand name is also displayed on the package.
Branding
A brand is any identifiable feature of a product which makes it different from its competitor. A brand may be a
name, term, symbol, design or combination of these. Examples of brand names include: Avon and Colgate. A brand
symbol e.g.
represents the Nike brand. A branded product will increase the value of the product in the eye of the consumer.
Copyright is a form of intellectual property right that legally protects the creators and innovators of original works.
Copyright protects creators expressions such as music, painting, movie, photograph, writings etc. Individuals who
wish to use works that are copyrighted must request permission from its creator. Copyright law allows creators of
original work to be paid for them. Other forms of intellectual property rights are patents and trademark.
Patent protects innovation. It excludes others from making and selling that invention for a number of years.
Trademark legally protects brand names. It gives the seller exclusive rights to use a particular brand name
Techniques of Selling
These are methods used to sell products more effectively by focusing on each customers personal needs. Selling
techniques include:
1. Personal Selling
2. After-sale services such as warranty and installation
3. Merchandising
4. Good Customer Relations
Personal Selling
This is the use of sales persons to present and sell goods and services of a firm. Sales persons promote a firms goods
directly to a specific consumer. They locate new customers, provide display services, demonstrate the use of
products, deliver goods, collect payments and provide the firm with feedback
After Sales Services
Customers are entitled to these services once they have made a purchase. They include delivery, installation and
warranty. These services are free and therefore usually encourage consumers to buy.
Merchandizing
Merchandizing refers to self-service methods of sale. This is used in supermarkets and department stores. It allows
for a better display of goods and creates a more comfortable shopping environment.
Good Customer Relations
Building good relationships with customers ensures customer satisfaction, repeat customers and recommendation to
new customers. The sales staff must be trained in the principles of good customer relations. This entails, listening to
customers being helpful and polite.
Terms of Sale
A business establishment may offer its customers various terms to settle accounts.
Cash
This is preferable by most businesses and therefore customers are encouraged to make cash payments. They are
usually offered a lower payment amount for goods bought for cash.
Credit
Customers are allowed to pay at intervals over a short- term, usually one to three months to settle outstanding
balances.
Hire Purchase
Hire-purchase is a long term payment plan e.g. 24 36 months. Interest is charged to the customer increasing the
amount owed.
Cash Discount
A cash discount is a reduction in the price of a good that is paid for immediately or over a short period of time by a
customer. For example, if a an appliance store offers 5% discount on items bought for cash then 5% of the sale price
would be deducted from the actual bill
Trade Discount
A trade discount is the reduction in the price of a good given by a manufacturer or a wholesaler to a retailer to allow
the retailer to make a profit or to encourage bulk buying. Thus if an appliance manufacturer offers 10% trade
discount to retailers then 10% of the catalogue price or the quoted price would be deducted from the retailers actual
bill.
Consumer Organizations
Consumerism is defined as the education and the protection of consumers to prevent their exploitation.
Consumer exploitation includes:
-overcharging
-offering poor quality goods and services
-short measurements and weights
Consumerism is practiced by various groups in the economy: the government, private institutions, and private firms.
Consumerism practiced by the government
This is done through various government agencies. These include:
1. The Consumer Affairs Commission This institution was set up to disseminate information about consumer
rights and responsibilities as well as provide consumers with an avenue for redress if they are exploited.
Consumer Rights
-The right to safety
-The right to be informed
-The right to choose
-The right to be heard
-The right to redress
-The right to consumer education
-The right to a healthy environment
Consumer Responsibility
-The responsibility to beware
-The responsibility to be aware
-The responsibility to think independently
-The responsibility to speak out
-The responsibility to complain
-The responsibility to be an ethical consumer
-The responsibility to respect the environment and avoid waste, littering and contributing to pollution.
2. The Fair Trading Commission This agency was set up to administer the fair trading act. It is concerned with
matters such as; Tied selling (marrying of goods), misleading advertising (untruths about goods and services
presented for sale), untrue sale (an announced sale for which the price of items remain the same).and the use of
market dominance to squeeze firms out of the industry (For example, large firms may drop the price of their goods
so low that small firms are unable to compete with them.)
3. The Bureau of standards -The bureau carries out regular checks on business enterprises to ensure that goods and
services offered for sale meet the standards stipulated by this institution.
4. The Ombudsman
The Ombudsman is a government official who protects the rights of citizens who may suffer any kind of injustice
from dealing with a government agency or a government official. For example, the Ombudsman will investigate the
death of a loved one due to the negligence of a public hospital.
Consumerism practiced by private Institution
-Local consumer groups
-Radio talk show hosts listens to consumers complaints
Consumerisms practiced by private firms
-Offering warranty/guarantees on items sold
-Labels carry information on ingredients, nutritional content and health risks that may be associated with the
product.
Methods of Retailing
There are several methods by which retailers can offer items for sale.
Community Shops and Convenient Stores
These locations tend to serve a particular community. Opening hours include all weekend days, holidays and very
late in the evenings. Costs for some commodities that are not government controlled tend to be higher than other
types of retail outlets. Community shops in particular cut and shape products to suit customers and offer credit.
Department Stores
These stores carry a several lines of goods under one roof. A department store may feature a clothing department,
household items, stationery, hardware etc. It provides convenience to customers who can pick up several items in
one place, and allows the businessman the cost effectiveness of operating several business entities in one location.
Mail Order
Companies that retail through mail order benefit from reduced operational cost of location and staff. Since display
areas are not required only an office and storage facility are necessary for the operation of this business. Orders are
made from catalogues and goods are delivered by courier or mailed to customers. This saves time and effort of
consumers to visit shopping locations.
E-commerce
Orders are made by customers over the internet from the websites of businesses. Payments are also made over the
internet. Packages are delivered by mail or courier.
Tele- marketing
Tele marketers introduce the companys goods and try to obtain orders via the telephone.
Vending Machines
These self-service machines are placed at various locations by their owners. Customers are required to place the
required funds inside these machines and are then instructed on how to make their choice. The machine then
dispenses the product. This type of business is very cost effective as owners may only pay a fee for locating the
vending machine.
Forms of Transportation
Transportation is an integral part of the daily commercial and industrial activities of a country. Transportation
moves raw materials from source to manufacturers and finished goods to consumers. It also makes possible overseas
trade and thus foreign exchange earnings for an economy.
There are various modes/forms of transportation that can be used to transport goods. Commodities may be
transported by land, air, sea and pipeline. The mode of transportation will depend on weight and size of the
commodities being transported, as well as the urgency for delivery and the transportation costs.
Modes/Forms of Transportation
-Land
->Road
->Rail
-Air
-Sea
-Pipeline
Land-Road
Types of transportation include trucks, vans, cars etc. It is the most popular mode of transport as all types of goods
can be transported by road. Road transport is affected by bad roads, traffic congestion and challenging terrain.
Lengthy delays can affect perishable goods such as farm produce being transported from rural areas to cities.
Land-Rail
This is a cheap form of transportation over long distances. Trains are suitable for heavy and bulky things such as
bauxite. Trains are a very slow mode of transportation.
Air
Types of transportation include cargo planes and helicopters. Because of the high cost involved with air
transportation it is suitable for important documents and expensive items e.g. jewellery.
Sea
Cargo ships and barges are some of the types of transportation used for transporting goods by sea. Goods such as
oil, bauxite and cars are transported by sea.
Pipeline
Pipelines are used to transport commodities such as water and gas. High costs are involved in laying pipes initially.
However overtime it becomes very economical.
Problems of Distribution
Distribution locally is challenged by poor road conditions and difficult terrain especially in the rural areas. Spoilage
of perishable goods is very costly and therefore types of transportation used must be equipped to carry perishable
goods.
Problems encountered in Overseas Transportation
The challenges faced in transporting goods internationally will impact foreign exchange earnings. These challenges
include:
-misdirection of goods goods mistakenly sent to the wrong destination
-flight delays
-strikes by airport and ship port workers.
-narcotics found in containers
-Pilferage- goods stolen in transit.
Measures to mitigate problems of distribution
-careful checks before loading packages for shipment
-contingency plan when strikes occur
-public awareness on the consequences of narcotics found in containers
-making persons responsible for any goods lost in their care
Quiz
Question 1
Outline three marketing activities.
Answer
Advertising
Advertising is used to make customers aware of goods and services being offered by suppliers. It usually involves
messages that persuade consumers to buy.
Branding
Brands are created to differentiate a product from its competitors. Branded products are created to develop a loyal
following.
Distribution
Distribution channels move goods from producers to consumers. A business can either sell directly to consumers or
sell goods and services through middlemen such as retailers and wholesalers.
Question 2
Explain what is meant by the marketing mix.
Answer
The marketing mix refers to four categories of marketing activities. These categories are:
-product which includes the product design, package and brand
-place which refers to the distribution channels
-promotion which includes advertising and sales promotional method
-pricing includes various methods used to suit the target market e.g. penetration pricing.
Question 3
Outline two factors that influence consumer behaviour.
Answer
Consumers purchase products to a large extent based on their prices. Consumers seek value for money and therefore
will purchase a substitute for a product if its price increases.
Consumers taste and preferences will also determine what products they buy. Taste and preferences will depend on
culture, religion and changes in fashion.
Question 4
Differentiate between monopoly and monopolistic competition.
Answer
A market that is controlled by one supplier is a monopoly. The monopolist produces a unique product for which
there are no close substitutes. Monopolistic competition differs from monopoly as it involves several suppliers in a
market of a similar product, but each supplier sells a particular brand. Therefore, although competition exists each
supplier has a monopoly over his own brand.
Question 5
(a) Define the term demand.
(b) Define the term supply.
(c) Explain the role these play in determining price.
Answer
(a) The demand for a particular product is the amount that consumers are willing and able to buy at a given price.
(b) The supply of a particular commodity is the amount that firms are willing and able to supply at a given price.
(c) In a market economy the demand and supply of particular commodities determine their prices. Consumer will
demand increasing amounts at lower prices and decreasing amounts at higher prices. However, producers are
willing to sell more at higher prices and less at lower market prices. The market price at which both buyers and
sellers wish to trade at is the market equilibrium price.
Question 6
Differentiate between copyright, patent and trade mark.
Answer
Copyright is a one form of intellectual property right that protects creators expressions such as music, painting,
movie, photograph, writings etc.
Patent protects innovation by excluding others from making and selling an invention for a number of years.
Trademark legally protects brand names by giving the seller exclusive rights to this name.
Question 7
Outline three methods of sale promotion.
Answer
Loss Leader: This form of sale promotion is used to attract customer to a location that offers a product for sale at
an extremely low cost. The business will lose profits on this loss-leader but it is expected that this will be made up on
the high sales from other products
Bargain packs offer consumers free products or discounted products if a particular item is purchased.
Coupons allow discounts to customers on particular items when presented at a particular business location.
Question 8
Show how two selling techniques can be used to increase sales.
Answer
Good customer relations will encourage customers to purchase a companys goods and services and also make
recommendations to other customers. This involves being very helpful, efficient and polite when dealing with
customers.
Offering after sales services will encourage customers to buy and they will not incur this extra cost after buying the
product. These services include: delivery, installation and warranty.
Question 9
(a) Outline two ways in which consumers may be exploited.
(b) Discuss how consumers might seek redress for each way mentioned above.
Answer
(a)Consumers are exploited when they are sold poor quality goods and services. They are also exploited when they
are not given the correct weight or measure for products as stipulated on the package or what was asked for.
(b)To seek redress consumers may contact the offending firm concerning the complaint and require compensation.
The Fair Trading Commission may be contacted if the offending firm does not compensate the consumer. Radio talk
shows have also been very effective to obtain redress from offending firms for consumers.
Question 10
Discuss the importance of transportation to the distribution of goods from manufacturer through middle men to
consumers.
Answer
Transportation is integral to distribution. Transportation must efficiently move goods from manufacturers through
middlemen to consumers. Goods may be transported by road rail, sea or air. The choice of transportation is
determined by the type of product, for example heavy and bulky products are transported by rail or sea. Perishable
products are transported by sea or by road in a speedy manner.
Role of Commercial Banks
-Commercial bank accepts money deposits and therefore provides a safe place for saving money.
-Offering loans and overdraft to persons who need financial assistance.
-Assisting customers to easily make payments through standing orders, current accounts and debit cards.
Services offered by Commercial banks
-Commercial banks provide advisory services to clients who wish to borrow a loan to make investments and persons
who wish to purchase securities.
-Safety deposit boxes at the bank are used to store safely items that individuals deem as highly valuable.
-Selling travelers cheques.
-Credit cards allows persons to purchase items by using funds that the bank makes available. There is a limit to how
much the bank makes available to credit card holders.
Stock Market
The stock market facilitates the trading of stocks/shares between buyers and sellers. The Stock Exchange is the
governing body that overseas and regulates the activities of the stock market. Companies that wish to obtain capital
to expand may offer shares for sale on the stock market. It is therefore essential to the expansion of businesses in an
economy. It provides a form of investment for persons who are very speculative and will buy stocks for resale at
higher anticipated prices.
Types of speculators/stock market investors
Bears
These are speculators who sell securities because they expect the price to fall soon. A bear market is a stock market
that is slow moving i.e. investors are not keen on buying stocks.
Bulls
These are speculators who buy securities because they think the price will rise soon. A bull market that is very active
with high interest in the buying and selling shares.
Stags
Stags are short term speculators. They are also known as day traders. They carefully watch the movement of stock
prices and buy stocks with the intention of quick resale for profits.
Cross List
Cross listing occurs a company lists shares on more than one stock exchange. It not only lists stocks for sale on the
exchange in the country which it operates but also on other exchanges.
Stock Broker
This is someone who is authorized to buy and sell shares. Persons wishing to buy or sell shares must contact a stock
broker who will buy or sell shares on their behalf
Quiz
Question 1
Explain the importance of two functions of the commercial bank to business.
Answer
The commercial banks offer loans and overdrafts to the business sector. Loans are required for start-up capital and
for business expansion. Overdrafts assist business to bridge finance so that liquidity may be maintained to continue
operation.
Commercial banks also provide a safe place for business to keep money. A business only needs to keep enough cash
on location that is required for its daily operations.
Question 2
Explain the benefits of two services of commercial banks to customers.
Answer
It sells travelers cheques to customers who are travelling overseas. Travelers cheques are a safe way of traveling with
funds overseas. They give financial advice to customers. This advice will help customers to make informed decisions
concerning investment.
Question 3
Outline two functions of the central bank.
Answer
The Central Bank is a banker to other banks. All commercial banks must keep an account with the Central Bank.
These balances are used for cheque clearing purposes between banks. The Central Bank can also demand
commercial banks to deposit a certain percentage of their total deposits with the central bank in order to control the
money supply.
The Central Bank is responsible for designing printing and issuing the countrys currency. It has the sole authority to
issue notes and coins. Any other forms of printing money is counterfeit money and illegal.
Question 4
Explain how government is able to control inflation through the Central Bank.
Answer
The government can control inflation through the Central Bank. When the money supply is too high monetary
policies such as high interest rates, selling certificates of deposits and treasury bills and increasing the cash reserve
ratio are used to discourage borrowing and spending.
Question 5
Explain the term money management.
Answer
Money management refers to methods used to efficiently manage ones income. Preparing a budget will ensure that
an individual lives within his means and save to achieve future goals.
Question 6
Give two reasons for drafting a budget.
Answer
A budget is outlines how much of an individuals personal income is to be allotted to various living expenditures. It
provides a record of past expenditures so that the individual can analyze his expenditures and make more efficient
spending decisions. It ensures that priorities are taken care of and that a system for savings can be developed to
meet future goals.
Question 7
Distinguish between long and short-term financing.
Answer
Short-term financing involves loans that require repayment up to five years. Short-term loans can be accessed
through commercial and merchant banks and credit unions. Long-term financing involves loans that allow a longer
payment period. Building societies and development banks require repayment of to 20 years.
Question 8
Distinguish between savings and investment.
Answer
Savings is defined as money set aside or not spent from ones personal income. However, investment is defined as
methods of increasing wealth. It differs from savings as it involves risks. Examples of investments include, starting a
business and purchasing shares.
Question 9
Discuss the importance of the stock market to an economy.
Answer
The stock market provides a means of financing for firms. Firms that need capital to expand may offer shares for
sale. The stock market also provides an opportunity for investment. Individuals who buy shares may resell them
when the stock prices rise.
Question 10
Differentiate between two types of investors on the stock market.
Answer
Bears are speculators who sell securities because they expect the price to fall soon. Bears wish to prevent losses by
selling their shares before prices fall. However, bulls are speculators who buy securities because they think the price
will rise soon. They purchase shares as they expect to make profits as soon as stock prices increase.
Responsibilities of a Government in an Economy
Governments are appointed by citizens to manage the affairs of their country. Their responsibilities include:
-Ensuring the security of a state- Government must maintain law and order internally. This is realized through
legislation, the court of justice and the police force. Externally the armed forces protect citizens against external
threats.
-Protection and general welfare of citizens - Government is responsible for the general health and education
of citizens. Welfare programmes must be provided for those who are very poor and vulnerable.
-Management of the economy Governments are appointed by citizens to efficiently manage the economy to
bring about growth and development. This includes: encouraging local and foreign investment, controlling inflation,
maintaining the foreign reserve (NIR), curbing balance of payments deficits and achieving high levels of
employment.
-Protecting the environment Sustaining the environment is important to the well-being of citizens. Ways of
protecting the environment include: legislation to prevent further degradation, zoning to protect wildlife areas from
disruption by development of factories, shopping and residential areas and taxation to reduce the level of pollution
by firms.
Purpose of Taxation
Taxes are mainly used to finance the expenses incurred by government to manage an economy. These expenses
include: health care, education, garbage collection and operating government business entities. Taxation is also used
by government for several other purposes.
a. To reduce pollution by taxing offending firms
b. To discourage unhealthy lifestyle e.g. a tax on cigarettes
c. To protect local and infant industries by taxing imports
d. To achieve greater equality of wealth and income. Revenue from taxation is used to help the very poor e.g.
providing food stamps.
e. To improve the balance of payments (BOP) by increasing the duties charged on imported goods.
f. To control spending in an economy thus reduce inflation
Quiz
Question 1
(a) Identify two responsibilities of government to an economy.
(b) Show how the government of your country carries out these two responsibilities.
Answer
(a) Protection and general welfare of citizens, and protecting the environment.
(b) The government of my country protects vulnerable citizens through welfare programmes. These include food
stamps and cash grants.
The government of my country protects the environment by legislation to prevent degradation of wetlands and the
extinction of certain species.
Question 2
Give two reasons why government should be the chief guardians of the environment.
Answer
For the well-being of citizens; health issues can be a consequence of pollution. This is very costly for the economy.
Eco-tourism is a market niche that can earn foreign exchange for an economy.
Question 3
Discuss two consequences of unregulated business activity in an economy.
Answer
If businesses are not regulated by government agencies then consumers may receive poor quality goods and
services. Acceptable standards are outlined by government agencies which business must abide by.
Businesses may also overcharge for goods such as basic food items. If basic food items are unaffordable to the very
poor and vulnerable, the consequence might be malnutrition.
Question 4
List two consumer protection laws.
Answer
The Standards Act and The weights and measures Act.
Question 5
Identify two purposes of taxation and discuss the importance of each.
Answer
Taxation may be used to discourage behaviour. Taxing firms that pollute the atmosphere, rivers and seas will reduce
pollution. Also taxing the consumption of harmful goods such as cigarettes will reduce its consumption.
Taxation can also redistribute income by providing welfare programs and cash grants to the very poor and
vulnerable in the society.
Question 6
Differentiate between direct and indirect taxes and give two examples of each.
Answer
Direct taxes are paid by individuals directly from income earned or on the value of assets owned to the income tax
department. Examples of direct taxes are: income tax, corporate tax and capital gains tax. Indirect taxes differ from
direct taxes as they are paid to the income tax department through the suppliers of goods and services. These taxes
are levied on consumption and therefore are paid by individuals when purchasing commodities. Examples of
indirect taxes include: value added tax, purchase tax and excise and custom duties tax.
Question 7
Distinguish between progressive and regressive taxation.
Answer
A progressive tax system levies a higher percentage of tax on high income earners compared to lower income
earners. This ensures that higher income earners pay a larger proportion of their income in taxes than lower income
earners. However, a regressive tax system allows higher income earners to pay a smaller proportion of their income
compared to low income earners who pay a higher proportion of their income in taxes.
Question 8
The regressive tax system is unfair and places a greater burden on the lower income earners. Discuss.
Answer
An examples of a regressive tax is a value added tax where each person pays a fixed percentage on the cost of a good
or service. Therefore, if $10 is the tax amount to be paid for a particular item charged, a high income earner who
receives $1000 will pay 1% of his income in taxes while another income earner who receives $100 will pay 10% of his
income in taxes. The regressive tax system is unfair as low income earners will pay a higher proportion of their
income in taxes than a high income earner.
Question 9
Outline two ways in which governments provide assistance for businesses.
Answer
Governments assist small businesses with soft loans. They provide loans at low interest rates through financial
institutions and government agencies.
Governments also provide information, training and advice through various agencies for small business.
Question 10
Discuss the importance of the provision of one social service by a government.
Answer
Education is a very important social service. High levels of literacy, numeracy, and skills will increase productivity. A
highly skilled workforce is also attractive to international investors who seek new locations to expand their
businesses.
National Income
The national income of a country is the total income earned by that country from the production of goods and the
provision of services in a given year after deducting depreciation. It therefore measures the level of economic activity
of a country within a year. Note depreciation of assets is taken into account when measuring national income.
Gross Domestic Product (GDP)
GDP is the total money value of all output produced within a country over a year. The word domestic refers to
income earned from local production only.
Gross National Product (GNP)
GNP is the total money value of all output produced over one year, both within a country and from its overseas
investments.
Therefore GNP = GDP + overseas earnings by nationals
Net National Product (NNP) or National Income (NI)
NB: The definition for national income includes adjustments for depreciation.
National Income (NI) = GNP- depreciation
Since GNP figures do not accurately measure the standard of living, the following indices may be used.
Per capita GNP
This is calculated by dividing a countrys GNP by its total population. That is,
GNP
Total population
Thus if a countrys GNP is $40,000,000 and its total population is 5,000, its per capita GNP would be $8,000.
40,000,000 = 8,000
5000
Thus each citizen enjoys on an average $8,000 worth of goods and services.
Quiz
Question 1
List three objectives of CARICOM.
Answer
Three objectives of CARICOM are:
-joint negotiations internationally
-economic integration of the region
-improved standard of living for the region
Question 2
Explain how the CSME differs from CARICOM.
Answer
This transforms the common market into a single market and economy. It establishes a single currency for the
region and the free movement of human and capital resources throughout the region.
Question 3
Outline the main objective of the World Bank.
Answer
The World Bank provides long-term loan for developmental projects. Its main aim is the reduction of poverty in
worldwide. Loans are provided for purposes such as infrastructure and industry.
Question 4
(a) Identify two economic problems that affect Caribbean countries.
(b) Discuss one method that can be used to solve one of these problems.
Answer
(a) Two economic problems that affect Caribbean countries are unemployment and high debt burdens.
(b) High debt burdens can be reduced by methods that increase foreign exchange earnings and reduce dependency
on imports. Support for local industries in the form of tax holidays, duty free imports and low interest loans will
reduce cost of production and thus encourage output. Lower market prices will encourage local consumption and
increase the competitiveness of products on the international market.
Question 5
Explain the role of the Caribbean Development bank.
Answer
The Caribbean Development bank was set up to finances regional projects that contribute to the economic growth
and development of the region. For example: providing funds for roads, education and business development.
Question 6
Give two methods that can be used to increase FDI.
Answer
Caribbean government can encourage FDI incentives with methods such as tax holidays, affordable operating costs
(labour and utility) and availability of human and natural resources.
Question 7
What is the role of the WTO?
Answer
The WTO was set up to monitor and regulate trade among nations of the world based on their collective agreements.
Question 8
List three international trade agreements.
Answer
Three international trade agreements are:
-The Caribbean Basin Initiative (CBI)
-CARIBCAN
-North American Free Trade agreement (NAFTA)
Question 9
Outline one trade agreement that involve Caribbean countries and explain the long term benefits of these
agreements to the Caribbean.
Answer
CARIBCAN gives Caribbean countries duty free access to markets in Canada. It ensures a steady market for
Caribbean products and thus long-term development of local industries. Other benefits include: employment and
linkage industries.
Question 10
Write brief notes on ECLAC.
Answer
The ELAC is an organization of Latin American and Caribbean countries. They aim to reinforce economic ties among
the countries of Latin America and the Caribbean