A SYNOPSIS ON

“ A COMPARATIVE STUDY BETWEEN BAJAJ & HERO HONDA”

PROJECT GUIDE SUBMITTED BY

Mrs. Sridevi Chaudhury ANJAN SHARMA

FACULTY, NSB SCHOOL OF BUSINESS, 08061148591

NEW DELHI MARKETING

REMARKS OF THE EVALUATOR

APPROVED/DISAPPROVED

(I EVALUATION)

APPROVED/DISAPPROVED

(II EVALUATION)

SESSION 2008-10

DIRECTORATE OF DISTANCE EDUCATION

GJUS&T HISSAR

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 DIRECTORATE OF DISTANCE EDUCATION

GURU JAMBHESHW AR UNIVERSITY OF SC. & TECH.HISAR

FORMATE FOR RESUME OF SUPERVISOR/GUIDE

1. NAME : Mrs. Sridevi Chaudhuri

2. DESIGNATION : Sr. Lecture

3. QUALIFICATION : Post Graduate Diploma In Advertising &

Communication.

4. AREA OF SPECIALISATION : Marketing

5. EXPERIENCE : 7 Years

6. OFFICIAL ADDRESS : NSB School Of Business New Delhi

7. TELEPHONE No. : 011-41676795

8. MOBILE : 09811550334
9. E-MAIL : sridevi.chaudhuri@nsb.in
I am willing to supervise Mr. Anjan Sharma

Enrollment No. 08061148591

On the topic

“A comparative study between Bajaj & Hero Honda “

(Signature) with seal

Countersigned by Director of Study Centre with SEAL

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 CONTENTS

Topic Page No.

1. Title of the Project 6

2. Literature Review 6

3. Objective of the Study 7

4. Research Methodology 8

5. Scope of the Project 9

6. Questionnaire 10

7. References 12

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 CERTIFICATE

This is to certify that Mr. ANJAN SHARMA, Enrolment No. 08061148591 has
proceeded under by supervision his Research Project Report on “A comparative study
between Bajaj & Hero Honda” in the specialization area "Marketing".

The work embodied in this report is original and is of the standard expected of an
MBA student and has not been submitted in part or full to this or any other university for
the award of any degree or diploma. He has completed all requirements of guidelines for

Research Project Report and the work is fit for evaluation.

Signature of Supervisor/Guide (with SEAL)

NAME

DESIGNATION

ORGANIA TION

Forwarded by Head/Director of Study Centre

(with signature, Name & SEAL)

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 DECLARATION

This is to certify that the project Report entitled “A comparative study

between Bajaj & Hero Honda” is an original work and has not been submitted
is part or full to this or any other university/institution the award of any
degree or diploma.

Signature of candidate

NAME:ANJAN SHARMA

ENROLMENT NO.:08061148591

SPECILIZATION:MARKETING

SESSION:2008-2010

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 Title of The Project

A comparative study between Bajaj & Hero Honda.

Literature Review
Mahantesh Sabarad, senior analyst at Fortune Equity Brokers India Ltd, said, "It will be
difficult with just too brands—Discover and Pulsar—and it will be a difficult task to
climb a mountain of 30 per cent share and Hero Honda too won’t to be sitting still.

Kapil Arora,automobile industry analyst at Ernst & Young,said the entry of newer
models would hit the existing dominating brands."Its unrealistic to expect continued
dominance by one player indefinitely.Other players clearly have an opportunity to gain
market share if they bring in the right product at the right price,"

Anil Dua,Hero Honda's marketing and sales vice-president,said the company was alert to
threats from rivals."We never dismiss competition.But I also want to add that things are
going the way we had predicted."

Bajaj has been regaining its lost ground after it did a u-turn and was forced to refocus on
the 100cc segment.Bajaj's volumes were crashing miserably after it announced its
intention to exit this segment.The new strategy appears to be working well for the
company as its market share in this big-volume segment has been steadily increasing.
PR LOG(press release)22nd April 2010

Accordind to my opinion it’s Hero Honda's rural penetration that will be the big hurdle
for Bajaj and even the market leader knows that and my project will help to find the
market share of two differenr company.

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 Objective of the study

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.

3. To determine the customers satisfaction regarding bikes.

4. To determine the factors influencing the choice of customers regarding bikes.

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 Research Methodology
The research methodology means the way in which we would complete our
prospected task. Before undertaking any task it becomes very essential for any one to
determine the problem of study.

Research Approach
The research approach is used survey method which is a widely used method for data
collection and best suited for descriptive type of research survey includes research
instrument like questionnaire which can be structured and unstructured.Target population
is well identified and various method like personal interview.

Sample unit:

1) Working people (including men & women).

2) College students.

Sample size:

1. Working people: 65%

2. College students: 35%

Sampling region:

Sampling region will be Faridabad .

Data collection method:

1. Primary data: It will be collected with the help of a self administered Questionnaire.

2. Secondary data: It will be collected with the help of books, research papers,

Magazines, News papers, Journals, Internet, etc.

Research instruments: Questionnaire design:

As the questionnaire is self administrated one, the survey will be simple and user
friendly. Words used in questionnaire will be readily understandable to all respondent.
Also technical jargons will be avoided to ensure that there is no confusion for
respondents.

Data Analysis: - Data analysis will be done with the help of MS Excel and chart.

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 Scope of the Project
My project is based on the comparative Study of Bajaj & Hero Honda and the data
will be taken in Faridabad.This study is helpful in

This study is helpful in -:

1. Formulating new strategies about product promotion and customer

satisfaction/attention.

2. Recommending innovative ideas about product development for the companies

studies.

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 QUESTIONNAIRE

NAME: - ………………………………………………
CONTACT NO ……………………………………….

AGE:- 15-20 □ 20-25 □

25-30 □ Above 30 □
OCCUPATION:- □ Businessman □ Employee
□ Student □ Other
Q1) Which Bike do you have?
□ Hero Honda □ Bajaj □ Any Other
Q2) Which Model do you have?
Hero Honda: - □ Splendor □ Passion
□ Karizma □ Other

Bajaj: - □ CT 100 □ Discover

□ Pulsar □ Other
Q3) In which Family Income do you Fall?
□ 100000-200000 □ 200000-300000
□ 300000-400000 □ Above 400000
Q4) For how long do you own a Bike?
□ 0-1 year □ 1-2 year
□ 2-3 year □ above 3 years
Q5) For what purpose do you use your Motor Bike?
□ Office Purpose □ Personal Purpose
□ Joy Purpose □ Other

Q6) How do you come to know about this Motor Bike?

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 □ Newspaper □ Television
□ Magazines □ Friends/Relatives
Q7) Does Advertisement Influence your decision in choosing a Motor Bike?
□ Yes □ No □ Can’t say
Q8) Do you have full knowledge about Bikes before buying?
□ Yes □ No
Q9) Which factor below influence your decision?
□ Price □ Mileage □ Quality
□ Resale Value □ Status Symbol
Q10) How would you rate the following factors of bikes with respect to different
companies?
□ Hero Honda □ Bajaj
Mileage □ □
Price □ □
Pick up □ □
Maintenance □ □
Look/Shape □ □
Brand Image □ □

Q11) In new bike with good feature comes in, then would you like to change your bikes?
□ Yes □ No □ Can’t say
Q12) Any Suggestions for Company
……………………………………………………………………………………………
……………………………………………………………………………………………
……………………………………………………………………………………………
………

Date:

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 References

Websites
1. http://www.herohonda.com
2. http://www.bajaj.com
3. http://www.twowheeler.com
4. http://www.extrememachines.com
5. http://beta.profit.ndtv.com/news/show/bajaj-takes-on-hero-honda-

42599

6. http://www.prlog.org/10641042-hero-honda-vs-bajaj-2-wheeler-market-
india.html

Magazine
1 Autocar (14th april,2010)
2 Overdrive (5th may,2010)

Newspaper

Economics times( Article - Hero Honda, Bajaj Auto zoom ahead of peers in India scooter
market. 10th April ,2010).
The times of India(Article-Bajaj takes on hero Honda,24th april 2010)

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