Free Merchant Account Services Report

“Critical Payment Processing Guide for Canadian Merchants”

Written by: Matthew Hunt

Company: Canadian Merchant Account Services

URL: http://www.Canadian-Merchant-Account-Services.com

E-mail: matthew@Canadian-Merchant-Account-Services.com

Toll-free Phone Number: 800 262 3033

Toll-free Fax Number: 888 284 3761

Copyright 2007
This report was written to empower Canadian Small &
Medium Sized Business Owners with how to negotiate low
Debit and Credit Card Payment Processing rates & fees.

We know at ‘Canadian Merchant Account Services’ that if we

provide high quality information to owners that they will
recognized the value in our services and contact us when they
are ready for such services.

What’s in this report?

1. Choose the ‘Right’ Merchant Account Service Provider

by Avoiding these 3 Common Mistakes Made by Small
Business Owners.
2. 17 Essential Questions Every Canadian Small Business
Owner Must Ask Before Choosing A Payment
Processing Provider
3. Understanding Debit Card Merchant Accounts
"Rates/Fees" In Canada
4. Understanding How Credit Card Merchant Accounts
Fees Work
5. Example savings Canadian-Merchant-Account-Services
has provided
6. Testimonials
Choose the ‘Right’ Merchant Account Service Provider
by Avoiding these 3 Common Mistakes Made by Small
Business Owners.
Why repeat the same mistakes other small business owners have made in the past when
hiring a Merchant Account Service Provider?!

MISTAKE # 1: PLAYING THE 'RATE GAME'

Most small business owners lose the "rate game", calling all the merchant account
service providers in the yellow pages and choosing the one that states the lowest discount
rate will not necessary secure you low rates.

Would you play a high stakes one-on-one basketball game with Shaquille O'Neal?

Of course not!

You wouldn't because he is a 'pro' and knows all the tricks in the book to win at
basketball.

Small business owners who attempt to negotiate debit/credit card processing fees with a
merchant account sales 'pro' is like trying to beat Shaquille O'Neal at a one-on-one
basketball game. You can guess who the winner will be...?

The small business owner almost always loses because they do not understand the
intricacies of rate structures and how to look at the over-all payment processing service
program.

MISTAKE # 2: COMPARING 'APPLES' TO 'ORANGES'

Not all merchant account providers are created equal. Price is not everything. Small
business owners must also consider:

• Service
• 24/7 Tech support
• Equipment
• Software
• Warranties
• Training on proper protocols for using services

For example, one company I know offers a very competitive discount rate program, but
has major flaws with the program. At first glance it seems like a good choice to make, but
if the business owner had the skills to dig a little deeper they would notice that this
program would probably not be for them. Let's look at this example:
This company (I can't say the name, because I am not looking for a law suit) offers every
business these rates:

• 1.66% on Visa and MasterCard

• 10 cents per transaction
• $26/month POS Terminals
• $899 to purchase

Looks like a good program, right…? WRONG.

If you look a little closer you will see in the fine print that this is an introductory rate, at
which point after 6 months of processing they will give your business the "real" rate.

• There are a few hidden fees, statement fee, admin fee, and an annual recurring
membership fee.
• That rate is only on "qualified" transactions, which means 'card present
transactions'.
• There service hours are 9am - 5pm.
• They offer no lifetime warranty on the POS terminal (just the standard 1 year
manufacturers warranty, which is standard by law in Canada)
• If it the Hardware does break down and has to be fixed, it needs to be shipped to
Texas to be repaired - probably taking 2 weeks before you have a working Point-
of-Sale Terminal in your business.

How well would your business perform without a working Point-of-Sale Terminal in
your business? How many sales would you lose?

* NOT ALL PAYMENT PROCESSING PROVIDERS SERVICES ARE CREATED

EQUAL.

This above example is just one of many, many, many sneaky marketing ploys I have seen
to set-up to win merchants business.
MISTAKE # 3: BEING FOOLED BY 'LOW BALL DEALS, HIDDEN FEES, AND
FREE EQUIPMENT'

We touched on some of this in the above example, but let's dissect this in a little more
detail.

Low Ball Deals - Ask yourself is it too good to be true? Is one company offering much
lower discount rates then any other company - then it is probably not cheaper. Remember
don't compare 'apples' to 'oranges'. Some companies will offer low introductory rates to
capture business only to raise rates once they have secured your business into a contract.

It really isn't that hard to figure out, a merchant account specialist knows the wholesale
buy rates that credit card processors pay (it's called interchange) and if a credit card
processor is offering lower rates then what it costs them, then they would not be
profitable. How long do you think a business will last losing money...? They are either
going to raise your rates or they are off-setting the lower rates with back-end hidden fees.

Hidden Fees - What you do not know can hurt you. Many Debit/Credit Card Payment
Processing Providers are very good at providing an illusion of being competitive, but
make up for it many times over by sneaking in tons of 'nickel & dime' fees on the back
end. These could compile of: monthly warranty fees, administration fees, monthly/yearly
membership fees, added value fees, system access fees, monthly maintenance fees, etc.
Companies can be very creative when it comes to naming ‘bogus’ monthly fees.

Free Equipment - Let's keep this one short. Nobody gives anything for free. I believe
that is enough said.

Choosing a Payment Processing Provider is a serious decision that you want to make sure
you have crossed all your "t's" and dotted all your "i's" before committing to an
agreement. Most Companies volume runs through Debit/Credit Card Payment Processing
and most payment processing costs are 2-5% of that volume (when all said and done), so
making a good decision is important.

Therefore, in order to evaluate the cost effectiveness of any Debit/Credit Card Payment
Processing Provider, you need to consider ALL the fees and charges, not just the
discount rates. It is a benefit to have a professional merchant account specialist to assist
you with making the correct decision for hiring your payment processing vendors.
 17 Essential Questions Every Canadian Small Business
Owner Must Ask Before Choosing A Payment
Processing Provider
Most Canadian small business owners don't know what questions to ask Credit Card
Processing Companies, resulting in many owners being shocked by the true costs when
bills begin to arrive.

Fees and costs associated with debit card and credit card processing are somewhat
negotiable. The best way to avoid being surprised is to ask the right questions. This
section identifies 17 essential questions that every business owner will want to ask each
merchant account provider.

Before you sign on the dotted line consider this:

1. What are the Credit Card Discount Rates?

Every Credit Card Processor will have this fee. Discount rates can vary on from as low as
1.59% right up to as high as 5.0%. The discount rate is really not a discount.

“Discount Rates” are a percentage of your sales that the Payment Processing Service
Company charges the business owner to be able to offer their customers ability to pay
with credit cards.

For example: If you sold $10,000 in Visa sales in one month and your discount rate was
2.5% then you would pay $250 in fees to your Credit Card Processor that month.

Merchant Account "Rates" vary and are dependent on:

• business model
• business volume (annual sales)
• average sale per customer
• type of product & service your business offers
• the way you process orders “card present” transactions or “card not present”
transactions how soon your customer receives a product/service after payment

All these factors above can all have an affect on what Discount Rates you and your
business will qualify for.
Usually high-risk business will have higher discount rates (2.5%-5%). High risk
businesses are ones that have:

• Higher ticket prices ($1000 plus per sale)

• Businesses that process 40% or more of their sales through Internet/E-commerce
or MO/TO
• Businesses that take payment before delivering the product or providing the
service

WARNING: Most payment processing companies agreements are for 3 years. Do not
forget to ask: What would the termination costs be if you were to terminate your
agreement early?

Most companies charge a $300 early termination fee that is retro-active from the time the
agreement started. Also most agreements state that if you do not write them within a
certain date of time at the end of your agreement the agreement will automatically renew
itself for another 3 years.

2. Are "keyed in" Credit Card Discount Rates at a different rate then “Swiped”
Credit Card Discount Rates?

The two questions you want to ask:

• What will the “Qualified Rate” be? – Means card is present for the transaction
[Swiped]
• What will the “Non- Qualified Rate” be? – Means card is not present for the
transaction – [Keyed in]

Also, many Owners are not aware that Corporate Cards also are usually charge a higher
rate then the “Qualified Rate”, usually 0.25% higher, but can be as high as a full 1%.
Fortunately, most businesses have less then 5% of their credit card sales be made with
Corporate Credit Cards.

3. What are the Transaction Rates?

Transactions fees are sometimes called IDP transactions. Every payment processing
company has at least a transaction fee for debit and usually also for credit card
transactions too.

It is become more common that any transaction that is made on your point-of-sale
terminal will be considered a transaction and a fee will apply, whether is it is a void,
debit, credit card, refund, batch close, etc.

Transaction fees can range from 0.05 cents up to 0.50 cents and can be different for each
type of transaction, although typical Point-of-Sale Terminal transactions fees are between
0.08 cents to 0.15 cents.
Although, I have seen Payment Processing Companies charge as high as 0.17 cents to
0.25 cents, in which case, you may want to ask for a rate review or search for a new
Payment Processing Provider.

Non Point-of-Sale card processing services like IVR, PC, & E-commerce processing
transaction fees are usually much higher ranging from 0.35 cents to 0.50 cents.

4. What is the monthly cost for the Point-of-Sale Terminal?

Point-of-Sale Terminals are known as: Interac Terminals or Debit Card Machines or
Credit Card Machines, but in the industry they are known as a Point-of-Sale Terminals
and will be referred to from this point forward as “POS Terminals”.

Traditional Retail POS Terminals can hook up via a regular phone line (Dial-up POS
Terminal) or a DSL High-speed Internet connection (IP POS Terminal) , and more
recently to the Wireless Data Network making some POS Terminals wireless and mobile
(Cellular POS Terminal).

Most Traditional Retail type business’s only need a regular Dial-up POS Terminal or an
IP POS Terminal. Dial-up will work for the Merchant who does under 25 transactions a
day. A Merchant who does a high volume of transactions and needs to move customers
through a check-out line quickly should consider using an IP POS Terminal.

Most Bank related card processing companies offer a ‘rental ONLY program’ for POS
Terminals. Rental costs can range from $20 right up to as high as $100 a month
depending on the type of Point-of-Sale Terminal your business requires.

Private label card processing companies usually only offer a ‘Lease-to-own or Buy
option’ program on their POS Terminals. Lease-to-own usually run on 48 month leases
with a 10% buy-out option at the end. Lease-to-own POS Terminal prices range from $30
- $80 dependent on type of POS terminal. Buy-out POS Terminal prices, typically run
from $999 - $1800 (without taxes) dependent on type of POS Terminals.

Two very important questions to ask before buying a POS Terminal:

• What are the warranty conditions?

• Is the POS Terminal smart-card ready?

When renting a POS Terminal if you require a new POS Terminal is usually will be fixed
or replaced at no cost to you. However, you pay rent forever. If you have been renting a
POS Terminal for $40 a month for 5 years, then you just paid $2400. If you have been
renting a POS Terminal for 10 years at $40/month then you just spent $4800 & no asset
in your business. You can own a basic POS terminal for as little as $1000 and now have
another asset in your business.
In terms of warranties, most private label companies will offer some type of warranty on
the POS Terminal, sometimes at no extra cost, sometimes for an additional fee. There are
even a few payment processing companies that offer a life-time warranty all inclusive in
the original retail purchase price. Sometimes it is better to pay more for an all inclusive
warranty on hardware with free software upgrades then to pay less with a limited
warranty.

5. What are the Set-up Costs?

Every debit and credit card processing company will have set-up fees, some more then
others. Set-up fees can range from $50 - $300. Usually the set-up fees are one-time only
set-up fees for Visa, MasterCard, Amex, & Interac cards usually around $25 per card.
Some companies also charge an initial set-up fee for programming the POS Terminal or a
fee for initial training. Set-up fees can greatly vary from company to company.

6. Are there any Application fees?

Not all payment processing companies have an application fee, however, some
companies do. This is usually a non-refundable fee, whether your business is approved or
not. Applications fees can vary from non-existent to $300.

7. Is there a Statement Fee?

Not all payment processing providers have a statement fee, however, some do. The
average statement fee is usually around $5 or free if you are willing to receive your
statement coming to you via e-mail. (I am not sure if this is a nickel and dime fee or if it
is companies trying to go green? I let you decide!)

8. Is there a Settlement Fee?

All merchant account providers have a settlement fee. Settlement fees can range from
0.05 cents 5 dollars. The settlement is what sends your funds to your bank account.
9. Is there any Minimum Processing Fees?

All payment processing providers have minimum processing fees, ranging from $5 - $25.
Often there are minimum processing fees for each type of card you intend to have
processed. Basically, what this means is if you do not do enough business sales to have
high enough fees you will still pay a minimum every month.

For example: Let say your discount rate 1.85% on Visa and your do a $1000 worth of
sales on Visa that month and your minimum processing fee is $10.

Well, 1.85% X 1000 = $18.50 in fees that month on Visa. Therefore, you have cleared
your minimum of $10 and you have nothing to worry about.

Now if you take the same rate and minimum, but you only made sales $250 that month
on Visa. Well, 1.85% X 250 = $4.62 in fees that month on Visa. Therefore, you did not
make you minimum and would be required to make the difference up of $5.38.

10. Is there a Gateway Fee?

Most card processing providers usually have a gateway fee, but usually only for IP POS
terminals, PC and E-commerce payment solutions. Gateway fees can range from $5 to
$75 a month.

11. Is there a Monthly Maintenance Fee?

Some card processing service providers have a monthly maintenance fee others do not. If
they have it, it is usually a fee that is associated with IVR, PC, & E-commerce payment
processing solutions, however, some companies have it on POS Terminal solutions too.

12. Is there an Added Value Fee?

Some payment processing service providers have a monthly added value fee and some do
not. This fee usually ranges from $5 - $10 a month.

13. Is there a Low Achievers Fee?

Most payment processing providers have a monthly low achiever fee. Low achiever fees
can range from $5 - $20. This is why it is important to get your monthly/annual estimate
of total business volume correct on your Visa, MasterCard, & American Express
applications. Most merchant account providers have 25%-35% error lenience. If you are
not sure it is always better to under estimate your monthly/annual sale amounts when
applying for credit card merchant accounts.
14. Is there a Chargeback Fee?

Most payment processing providers have a chargeback fee. Chargeback fees can range
from $10 - $50. A chargeback is when a card holder holds a dispute on a Visa or
MasterCard or Amex transaction that came from your business. If the card holder wins
the dispute, they will be refunded their money and you will be charged a chargeback fee,
a similar fee to bouncing a cheque.

It is always the merchant burden of proof to prove that the card holder had used or bought
the product or services from your business. This is why is so important to check that on
credit card purchases that the signature matches the back of the card holders credit card
and if it does not to ask for photo ID.

15. What are the Technical Support Service Hours?

Most card processing companies have a help desk/technical support. However, not all are
24/7 and some are better then others. The best thing to do is to get the help desk number
and give it a call a few times through out a day to see what kind of service you would get.

16. How soon can you have a new POS Terminal in my Business if my POS
Terminal is not working & can be fixed via the phone?

Payment processing providers can vary on this from company to company. Some can
have one to you within 24 hours others can take 2-4 weeks before they have a new POS
terminal to you. The question you have to ask yourself is how long can your business run
without one in your business? Sometimes it is better to pay more for better services.

17. How long does it take to initially get set-up with full services?

Most card processing companies usually take at least 2 weeks (sometimes as long as 4-6
weeks) to have your application processed, merchant accounts set-up, point-of-sale
terminal programmed and shipped to your business ready to use. However, there are a
few payment processing companies that can have one ready in your business in as little as
five business days. These are usually private label payment processing companies.

The solution is to use the services of a merchant account specialist who will help you
make the best possible decision for your businesses payment processing needs.
 Understanding Debit Card Merchant Accounts
"Rates/Fees" In Canada
Each Payment Processing Provider has different rates and fees associated with Debit
Card Merchant Accounts. Typically Debit transactions are just a flat rate.

An example Debit Transaction rate would be: 12 cents per Debit Transaction. It does not
matter whether the Transaction processed was for $5 or $5000 the fee would be 0.12cents
for the transaction to take place.

Now some Payment Processing Companies will charge you a Low Transaction rate on
your Debit Transactions (like 0.05cents) and a % of your sales (like 0.0025%) that is a
quarter of 1 percent. This may seem like a good deal, but rarely is.

Example 1:

• Debit Transaction at 0.12 cents

• 576 Debit Transaction that month
• Total Monthly Debit Business Volume $13,876.00
• Average Ticket: $23.56
• 0.12 cents X 576 = $69.12 in you monthly Debit Fees

Example 2:

• Debit Transaction at 0.05 cents + 0.0025%

• 576 Debit Transactions that month
• Total Monthly Debit Business Volume $13,876.00
• Average Ticket: 23.56
• 0.05 cents X 576 = $28.80
• $13,876.00 X 0.0025% = $46.94
• $28.80 + 46.94 = $75.74 in your monthly Debit Fees

You can see that Example 1 is cheaper by $6.62 even though it may initially look like
Example 2 would have been less expensive. Typically, it is always better to have a flat
Debit Fee only on your Debit Merchant Account.

The only time the lower Debit Fee + % works in your favor on Debit Merchant Accounts
is if you have a very high Debit transactions on with a very low average Debit ticket
price.
 Understanding How Credit Card Merchant Accounts
‘Rates/Fees’ Work In Canada
Credit Card Merchant Accounts "Fees/Rates" usually are called "Discount Rates" in the
Payment Processing Industry. These "Discount Rates" are not really a discount. They are
the percentage that the Payment Processing Company charges to allow you to be able to
accept Visa, Master Card, and American Express Cards in your business.

Each Payment Processing Provider has different fees associated with credit card
processing. Typically, it is a percentage of your monthly sales amount + a flat transaction
fee. However, some Payment Processing Companies do not charge a flat transaction fee,
just the percentage on the monthly sales volume.

When is comes to Credit Card Merchant Accounts it usually the percentage (Discount
Rate) that you want to keep as low as possible and it is not usually as much an issue with
the flat transaction fee.

Let's look at a couple of examples below to better understand how credit card merchant
accounts work.

Example 1:

• Credit Card Discount Rate: 2.65%

• No Transaction Fee: 0.00
• 327 Transactions
• $18,267.00 in Credit Card Sales that month
• Average Ticket Price: $55.86
• 2.65% X $18,267.00 = $484.07 in Credit Card Processing Fees that month

Example 2:

• Credit Card Discount Rate: 1.89%

• Transaction Fee: 0.10 cents
• 327 Transactions
• $18,267.00 in Credit Card Sales that month
• Average Ticket Price: $55.86
• 327 Transactions X 0.10 cents = $32.70
• 1.89% X $18,267.00 = $345.24
• $32.70 + $345.24 = $377.94 in Credit Card Processing Fees that month

* It is obvious in this Example that example 2 is the better Merchant Account to go with,
even though you are paying a transaction fee on top of your Discount Rate for credit card
transactions.
 EXAMPLE SAVINGS

A MOTEL BUSINESS WE SAVED OVER $1300/YEAR

Previous DISCOUNT MNTH BUS.

Provider RATE% VOL/TRAN MONTH COST YEAR COST
Visa % 0.017 12000 204 2448
MasterCard % 0.0193 9000 173.7 2084.4
Credit Tran. Rate 0 420 0 0
Debit Tran. Rate 0.08 900 72 864
Hidden Fees 5 60
Terminal Cost 35 420
Total Month
Cost 489.7
Total Year
Cost: A 5876.4

DISCOUNT MNTH BUS.

Our Services RATE% VOL/TRAN MONTH COST YEAR COST
Visa % 0.0162 12000 194.4 2332.8
MasterCard % 0.0162 9000 145.8 1749.6
Credit Tran. Rate 0.1 40 4 48
Debit Tran. Rate 0.08 35 2.8 33.6
Hidden Fees 0 0 0 0
Terminal Cost 27.5
Total Month
Cost 374.5
Total Year
Cost: B 4494

YR. SAVINGS 1382.4

5 YR.
SAVINGS 6912
10 YR.
SAVINGS 13824
Years in Lost
Business 3 Revenues 4147.2
A Pet Grooming Business we saved over $3200/year:

Previous DISCOUNT MNTH BUS.

Provider RATE% VOL/TRAN MONTH COST YEAR COST
Visa % 0.0292 20000 584 7008
MasterCard % 0.0267 5000 133.5 1602
Credit Tran.
Rate 0 200 0 0
Debit Tran. Rate 0.15 375 56.25 675
Hidden Fees 9 108
Terminal Cost 42.5 510
Total Month
Cost 825.25
Total Year
Cost: A 9903

Our DISCOUNT MNTH BUS.

Services RATE% VOL/TRAN MONTH COST YEAR COST
Visa % 0.0185 20000 370 4440
MasterCard % 0.0185 5000 92.5 1110
Credit Tran.
Rate 0.1 200 20 240

Debit Tran. Rate 0.1 375 37.5 450

Hidden Fees 0 0 0 0
Terminal Cost 32.5
Total Month
Cost 552.5
Total Year
Cost: B 6630

YR. SAVINGS 3273

5 YR.
SAVINGS 16365
10 YR.
SAVINGS 32730
Years in Lost
Business 10 Revenues 32730
A Beauty Salon Business we saved over $3000/year

Previous DISCOUNT MNTH BUS. YEAR

Provider RATE% VOL/TRAN MONTH COST COST
Visa % 0.0264 20000 528 6336
MasterCard % 0.0325 4500 146.25 1755
Credit Tran.
Rate 0.12 150 18 216
Debit Tran. Rate 0.15 200 30 360
Hidden Fees 5 60
Terminal Cost 38.5 462

Total Month Cost 765.75

Total Year
Cost: A 9189

Our DISCOUNT MNTH BUS. YEAR

Services RATE% VOL/TRAN MONTH COST COST
Visa % 0.0185 20000 370 4440
MasterCard % 0.0185 4500 83.25 999
Credit Tran.
Rate 0.1 40 4 48

Debit Tran. Rate 0.1 35 3.5 42

Hidden Fees 0 0 0 0
Terminal Cost 27.5

Total Month Cost 488.25

Total Year
Cost: B 5859

YR. SAVINGS 3330

5 YR.
SAVINGS 16650
10 YR.
SAVINGS 33300
Years in Lost
Business 3 Revenues 9990
A B2B Office Supply Store we saved over $6000/year:

Previous DISCOUNT MNTH BUS. MONTH

Provider RATE% VOL/TRAN COST YEAR COST
Visa % 0.024 100000 2400 28800
MasterCard % 0.025 30000 750 9000
Credit Tran.
Rate 0 65 0 0
Debit Tran.
Rate 0.1 0 0 0
Hidden Fees 5 60
Terminal Cost 6.35 76.2

Total Month Cost 3161.35

Total Year
Cost: A 37936.2

Our DISCOUNT MNTH BUS. MONTH

Services RATE% VOL/TRAN COST YEAR COST
Visa % 0.02 100000 2000 24000
MasterCard % 0.02 30000 600 7200
Credit Tran.
Rate 0.1 65 6.5 78
Debit Tran.
Rate 0.1 0 0 0
Hidden Fees 0 0 0 0
Terminal Cost 27.5

Total Month Cost 2634

Total Year
Cost: B 31608

YR.
SAVINGS 6328.2
5 YR.
SAVINGS 31641
10 YR.
SAVINGS 63282
Years in Lost
Business 3 Revenues 18984.6
A Chiropractic Office we saved over $400/year:

CURRENT DISCOUNT MONTH BUS. MONTH

PROVIDER RATE% VOL. COST YEAR COST

Visa 0.0177 5000 88.5 1062

MasterCard 0.021 2500 52.5 630
Transaction Rate (IDP) #
Trans 0.12 100 12 144
Hidden Fees 0
Terminal Cost 26 312
Total Month
Cost 179
Total
Year
Cost: A 2148

DISCOUNT MONTH BUS. MONTH

Our Services RATE% VOL. COST YEAR COST

Visa 0.0175 5000 87.5 1050

MasterCard 0.0175 2500 43.75 525
Transaction Rate (IDP) #
Trans 0.1 100 10 120

Terminal Cost N/A N/A

Total Month
Cost 141.25
Total
Year
Cost: B 1695

Yearly
Savings
(A - B) 453
Five Year
Savings 2265
Ten Year
Savings 4530
Years in Lost
Business 5 Revenues 2265
A Specialty Wine Store we saved over $2500/year:

DISCOUNT MNTH BUS. MONTH

Moneris RATE% VOL/TRAN COST YEAR COST
Visa % 0.026 20000 520 6240
MasterCard % 0.026 5000 130 1560
Credit Tran. Rate 0 0 0 0
Debit Tran. Rate 0.15 830 124.5 1494
Hidden Fees 5 60
Terminal Cost 30 360
Total Month
Cost 809.5
Total Year
Cost: A 9714

DISCOUNT MNTH BUS. MONTH

Our Services RATE% VOL/TRAN COST YEAR COST
Visa % 0.0163 20000 326 3912
MasterCard % 0.0163 5000 81.5 978
Credit Tran. Rate 0.1 800 80 960
Debit Tran. Rate 0.1 830 83 996
Hidden Fees 0 0 0 0
Terminal Cost 27.5
Total Month
Cost 598
Total Year
Cost: B 7176

YR.
SAVINGS 2538
5 YR.
SAVINGS 12690
10 YR.
SAVINGS 25380
Years in Lost
Business 3 Revenues 7614
 A Contact Lens Store we saved over $600/year.

CURRENT DISCOUNT MONTH BUS.

PROVIDER RATE% VOL. MONTH COST YEAR COST
Visa 0.0185 24000 444 5328
MasterCard 0.0201 6000 120.6 1447.2
Transaction Rate (IDP) 0.11 22 2.42 29.04
Hidden Fees 10 120
Terminal Cost 32 384
Total Month
Cost 609.02
Total Year
Cost: A 7308.24

DISCOUNT MONTH BUS.

Our Services RATE% VOL. MONTH COST YEAR COST
Visa 0.0185 24000 444 5328
MasterCard 0.0185 6000 111 1332
Transaction Rate (IDP) 0.1 22 2.2 26.4
Terminal Cost N/A N/A
Total Month
Cost 557.2
Total Year
Cost: B 6686.4

Yearly
Savings (A -
B) 621.84
Five Year
Savings 3109.2
Ten Year
Savings 6218.4
Lost
Years in Business 4 Revenues 2487.36
A Restaurant Business we saved over $1600/year:

Previous DISCOUNT MNTH BUS. MONTH YEAR

Provider RATE% VOL/TRAN COST COST
Visa % 0.017 18000 306 3672
MasterCard % 0.017 12000 204 2448
Credit Tran.
Rate 0 420 0 0
Debit Tran. Rate 0.11 900 99 1188
Hidden Fees 5 60
Terminal Cost 35 420
Total Month
Cost 649
Total Year
Cost: A 7788

Our DISCOUNT MNTH BUS. MONTH YEAR

Services RATE% VOL/TRAN COST COST
Visa % 0.0159 18000 286.2 3434.4
MasterCard % 0.0159 12000 190.8 2289.6
Credit Tran.
Rate 0.1 40 4 48
Debit Tran. Rate 0.08 35 2.8 33.6
Hidden Fees 0 0 0 0
Terminal Cost 27.5
Total Month
Cost 511.3
Total Year
Cost: B 6135.6

YR.
SAVINGS 1652.4
5 YR.
SAVINGS 8262
10 YR.
SAVINGS 16524
Years in Lost
Business 3 Revenues 4957.2
 TESTIMONIALS

“I have had the pleasure of working with Matthew Hunt.

I am a Registered Massage Therapist, operating a Registered Massage Therapy Clinic in

Barrie, Ontario. I belong to an association called, the Ontario Massage Therapists
Association (OMTA), which put my clinic on the map with Matthew. Matthew offers
clients of this association, along with other associations competitive rates that I couldn't
say no to.

Matthew presented the material and information in a concise, easy to understand format.
When Matthew told me that I could save monthly charges, along with the ability to buy
out the machine at the end of my lease with this particular Payment Processing Company,
I was listening.

There is nothing more exciting than money back in your pocket, and Matthew showed me
how. I now have a brand new machine that is a third of the size of what I was using, not
an old refurbished one. Matthew came into my office and showed me how to use the new
machine in person, vs. the other competitor who sets up an appointment and guides you
through it over the phone.

As the owner of the clinic, there are a lot of other duties that need my attention, and I
really enjoy the fact that company Matthew recommended deposits nightly vs. the other
company that didn't offer that feature. Before, I had to enter the batch in manually, in
person. This can be troublesome at times when you are out of town and you need this job
done. You don't just want to have anyone enter this sensitive information. Now, I never
have to worry.

There were also times when I needed to speak to someone about how to do a process, and
I love how you always get a real person on the opposite end of the phone with the credit
card processing company Matthew recommended. It is really refreshing to get a hold of
someone right away, and not some automated voice that walks you through steps before
you get a hold of a person.

I'm not sorry I switched companies.”- Erika Copping - Owner @ Hands On

Performance Massage Therapy & Wellness Clinic

“I was contacted by Matthew while I was in the process of getting a Visa/Master

Card/Debit Terminal from another company. The process was painfully slow with the
company I was trying to get a terminal from and the client service I received from that
company was terrible. I dropped the company I was originally working with to have
Matthew take care of my payment processing needs. The service I received from
Matthew was exceptional and in no time I had my terminal up and running. I would
gladly recommend Matthew to any new/existing business owner looking for a Merchant
Account Services, as the rates Matthew finds or you are cheap and the company services
he recommended is great.” - Philip Alcock - Owner @ Core Health Spa
"Dear Matthew,

Just a quick note of thanks for helping me navigate through the complexities of the POS
merchant world. Without your help, I would be in a nightmare situation with other POS
vendors and would have been pulling my hair! With your help, I know exactly what I am
going into and had a POS System up and running within 5 business days! Not only that -
I know I am getting really competitive rates - rates that the big banks can not offer. Thank
you for the hand-holding and for going above and beyond the call of duty. I will
DEFINITELY recommend anyone to your services."- Kim Chung - Director of SHOE
THERAPY LTD.

“I have been with the company that Matthew recommended to me for a year now and I
am extremely happy with them, and the savings compared to other companies. The
machines are easy to use, even my customers have thanked me for using an easy to use
machine, Mathew is excellent, he took the time to go through everything with me, and
explained how it all worked, I was a new owner and has no idea how to work any of it, he
made it easy and fun, Thanks Mathew.” - Roxanne Muir - Owner @ Karma Kollective
Hair Studio

“All I can say is… I don't know what I would have done with my business if you had not
called me and told me you would be able to help me to get a debit machine. I was losing
money by not been able to get one & the bank would not even look at me, but you and
your company gave me a chance. I would and will refer you to any one I know who
needs a great Merchant Account Service|Point-of-Sale Terminal specialist.” - Joyce
Jones - Owner @ Wavelength Hair

“I have been a contented client of Matthew Hunt's for over a year. I decided to cancel my
previous payment processing company because of the expense of what they had to offer
and the failure of that bank to meet my needs as a small business owner. The other major
banks also failed to offer anything better.

Within a short space of time, I was approached by three companies offering credit card
and debit card transaction processing. They were all offering what seemed like similarly
good deals. Who should I chose?

Matthew was able to answer all my questions and was able to tailor the system to my
own needs. What specifically appealed to me was that I did not feel that I was being
pressured by Matthew to sign any agreement. Matthew presented the information in a
professional manner and was able to effectively answer my questions. He then left me to
make the buying decision. He was there at my place of business for the installation of the
system and was able to train me in its use.

I am now past the one year anniversary since I installed the system. Indeed, the proof of
the pudding is in the eating. As declared by Matthew, there are no hidden fees and
everything has functioned to my satisfaction. I am also impressed on the few occasions
that I have needed to contact the merchant account company's help line. Their phone line
has been answered promptly and their questions answered.

In summary, I am a contented customer who would not hesitate to recommend Matthew

Hunt's professional services to anyone looking for an inexpensive but efficient credit card
- debit cards processing system.” - Timothy Phillips - Owner @ Healing on the
Danforth

“Our Payment Processing Company has met all of our point of sale needs without any
hassle. Matthew Hunt was an excellent Merchant Account Service Broker. Setting-up all
the equipment and showing us everything we needed to know. He made sure we felt
confident with the system, and I would recommend him to any business with point of sale
needs.” - Kadina Yu & Patrick Whyte - Owners @ Conspiracy Culture

"I am a busy professional who has utilized Matthew Hunt's services for all of my
merchant card services for the previous 3 years.

I have been completely satisfied with both the service and reliability of the companies
Matthew Hunt recommended to use for my merchant account services.

Matthew took his time to personally arrange and set up my merchant account including
the hardware and continues to provide ongoing support when needed in a friendly,
professional and expedient manner.

It is good to know that Matthew is just a phone call away." - Jeffrey D. Cowen -
Chiropodist/Foot Specialist - Owner @ THE FOOT GURU

"I am a Optometrist in Winnipeg and recently opened ten offices. I contacted Matthew
through his internet ad, lured by the promise of low discount rates, savings on the
machines and reliable POS processing.

It has been four months and everything has been great. Matthew provided me with
everything I needed in a timely, professional manner, and was helpful to my staff in the
set-up. I would highly recommend Matthew and his services to any new merchant or
existing merchant who wants to save money on their debit and credit card processing" -
Dr. Robert Kashin - Owner @ Kashin Optometric Group

"I was referred to Matthew about 6 months ago when searching for a point of sales
system that was both cost-effective and reliable. Matthew was very helpful and honest
about what options were best suited for my business and offered additional tips as to how
I could save money. He was patient in describing every detail of the contract and
answered every question I had unbiased. As a result of this, I have obtained a wireless
POS system from Matthew and have not had any problems since. I would recommend
Matthew to anyone who wants an honest opinion of what would be in their best interest."
- Andre DeCairos - Owner @ Onsite Essentials - The Spa Comes To You!
"Matthew called me at my business and introduced me to his program. I have a dog
grooming business and I did accept VISA at the time of the call. I was paying a much
higher rate than Matthew had offered. He also offered a very good rate on interac, so I
decided to go with the terminal and the offer. My clients are very happy that they have a
choice of payments with VISA, MASTERCARD, or INTERAC...many of my clients live
on their cards and carry little or no cash. Thank-you Matthew for you services!" - Wendy
Varga - Owner @ Suds N Scissors Pet Salon

"I was using the telephone IVR service which was being discontinued and Matthew had
happened to call, offering better rates than my previous provider and the opportunity to
buy my own terminal. The service was excellent and efficient. I've been happy ever
since." - Dr. Todd Baron D.C. - Owner @ Guildwood Chiropractic Centre

"Dear Matthew and potential customers,

First of all, thanks Matthew! I must say doing business with you was fast, confidential,
and a pleasure. During our first initial phone call, I had decided that there would be NO
reason to look elsewhere for my POS terminal. You answered all my questions very
confidently without a pressuring sales pitch. You made me feel like I was your only
customer. Your efficient dealing had me up and running in a few short days. And for that
I appreciate it. Not too mention the discounted rates compared to the local competition.
The system is very user friendly. I would highly recommend Matthew. He was very
helpful to walk me through the set-up. Thanks again... I have and will continue to
mention your name and service to anyone looking for a terminal. - Janice Egger -
Owner @ Janice Egger RMT

SPECIAL NOTE FROM ME

It is always best to review a Payment Processing Companies entire program and add up
all the associated fees they charge times your business volume to see which one comes
out the least inexpensive. Many Card Processing Companies structure their rates/fees
differently and it is best to know what questions to ask before signing with a payment
processing company.

I hope you found this free ‘Merchant Account Services Report’ useful and we hope you
choose to use our services to help you set-up your payment processing solutions.

Regards, Matthew Hunt

• Company: Canadian Merchant Account Services

• URL: http://www.Canadian-Merchant-Account-Services.com
• E-mail: matthew@Canadian-Merchant-Account-Services.com
• Toll-free Phone Number: 800 262 3033
• Toll-free Fax Number: 888 284 3761
DISCLAIMER: The information contained in this report is for informational purposes
only. Neither Canadian-Merchant-Account-Services.com, Matthew Hunt, nor any of its
affiliates shall be liable for any direct, indirect, incidental, inconsequential or punitive
damages arising out of use of any of the information contained in this report. Neither
Canadian-Merchant-Account-Services.com, Matthew Hunt, or any of its affiliates nor any
of our or their respective licensors, licensees service providers or suppliers warrant or
make any representation regarding the use or the results of the use of the information,
content and materials contained in this report in terms of their correctness, accuracy,
reliability or otherwise. The statements herein are intended as guidelines only. Individual
situations and results will vary.

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