CEDAR

presents

Audiences2030
Imagining a Future for
Audiences

28-29 SEPTEMBER 2017

UNIVERSIDADE CATOLICA PORTUGUESA
LISBOA
In association with the ECREA Audience and Reception Studies section and YECREA,
with funding from the Arts and Humanities Research Council, UK
 Welcome to Audiences2030!

On behalf of the CEDAR network, the Audience and Reception Studies division of ECREA,
YECREA, and our wonderful local organising team at the Universidade Catolica Portuguesa, a
very warm welcome to the Audiences 2030 conference at Lisbon.

This conference marks the completion of a 3 year project by the Consortium of Emerging
Directions in Audience Research - a network funded by the Arts and Humanities Research
Council, UK. We had initially planned a very small gathering, no more than a workshop
perhaps, but we were flooded with interest, and are delighted to have approximately 120
people at this event, with about 90 presentations to hear over two days.

As you will see in the pages that follow, the programme runs in three parallel sessions,
separated by plenary sessions. We hope you find all of them exciting and useful!

On the next page we have details of the social events running throughout this conference
and we hope you will join us!

Last, we hope you find some time to enjoy the wonderful city of Lisbon, and enjoy the
conference!

Ranjana Das & Brita Ytre-Arne, Directors, CEDAR

Ranjana Das, David Mathieu, Alessandro Nani, ECREA ARS management team

Ana Jorge and Sonia Pereira, Universidade Catolica Portuguesa and Ines Amaral,
Universidade Autonoma de Lisboa
 About CEDAR

CEDAR Consortium on Emerging Directions in Audience Research - is a 14

country consortium of audience researchers funded by the Arts and Humanities Research
Council, UK (2015-18). It is directed by Dr Ranjana Das, University of Surrey, UK and Dr Brita
Ytre-Arne, University of Bergen, Norway.

The network came together to map trends, gaps and priorities emerging over the past decade
in the field of audience studies.

CEDAR has undertaken, in its first phase, a year-long analysis of emerging themes in the past
decade of research about audiences. In its second phase CEDAR has conducted a foresight
analysis for the future of audiences in 2030.

This consisted of three distinct exercises (1) trend mapping, (2) stakeholder consultations
and (3) horizon scanning.

The Audiences 2030 conference marks the end of the project, although the network will be
continuing in diverse forms, in the years ahead.

To access our many outputs, please visit www.cedarahrc.com

Ranjana Das, Director, CEDAR and Brita Ytre-Arne, Co-director, CEDAR

 Social Events at Audiences 2030

What Where When

Conference Dinner Pousada de Lisboa 1930-2100, 28th

(for those that have opted for (Praa do Comrcio 31, 1149- September (Day 1)
it) 018 Lisboa)

Wine Reception for Conference venue 17:15, 29th September

CEDARs Final Report (Day 2)
launch
(for everyone!)
 Day 1: 28th September
Pre-conference: YECREA Workshop for PhD students
09-1130
Led by: Cristina Ponte, Vivi Theodoropoulou, Pille Prulmann-Vengerfeldt
Facilitated by: Anna Zsubori
Room TBC
Registration and Finger Buffet ECREA ARS Section Business Meeting (ECREA members only)
1200-1250 1230-1250
Room TBC Room TBC
Plenary Session I: Keynotes
1300-1415
Room TBC

Welcome to Audiences 2030: Ranjana Das, Director, CEDAR

Welcome from the Host: Nelson Ribeiro, Dean of FCH/UCP and Head of Communication Department

Keynote Session Chair: Brita Ytre-Arne, Co-Director, CEDAR

Thomas Tufte
Towards an Epistemology of Seeing in Audience Research. Emerging inquiries into African Audiences

Martin Barker
University of Aberystwyth
How shall we measure our progress? Paradigms, models and methods in audience research

Parallel Sessions I
1430-1600
Track A: Room TBC Track B: Room TBC Track C: Room TBC
Participation: Consolidation and Interpretation on Digital Interfaces Public Service and Public
Rejection Chair: Frederik De Haenens Connection
Chair: Lucia Vesnic-Alujevic Chair: Gilda Seddighi

Jos Miguel Tomasena
Booktubers, Bookstagramers and
Goodreaders An ecological aproach to
literary reception in the digital age
Hilde Sakariassen
Why so quiet: Exploring different forms of
silence in the digital public sphere
Lia-Paschalia Spyridou,
Konstantinos Vadratsikas
Exploring user agency in participatory
journalism: How users are making use of
comment fields?
Marina Micheli
You live through that because your real
life sucks Social network sites and urban
low-income youth
Marco Pedroni
Commodifying the audience or
challenging the mainstream? The
audience as provider of legitimation for
curvy fashion bloggers
Raquel Ferreira and Rita Espanha Eirik Vatny
Uses of Digital Social Networks: motives and The fragmented audience: The
strategies televised debate as source of
information and engagement
Neil Thurman, Judith Moeller, Natali in election campaigns
Helberger, Damian Trilling
Audience attitudes towards news Mercedes Muoz Saldaa,
personalisation: A multi-level study of Ana Azurmendi.
individual and national differences From Public Service Media to
Public Service Broadcasting
Pedro Alves da Veiga
The Everywhere Museum of Everything: Viola C Milton and
Audiences in Ubiquitous Blended Urban Winston Mano
Spaces Vuka Sizwe (!): Participation
Theory, Public Interest and
Fernanda Chocron Miranda, Laura Public Broadcasting
Hastenpflug Wottrich Audiences
Changes in researches about reception in the
digital context: new ways of observing the Ruth A. Palmer
practices of the subjects The Deep Story about
Journalism
Alessandro Nan
Public service media in search
of the elusive active audience
 Day 1: 28th September (continued)
Tea and Cakes
1600-1630
Room TBC

Track A: Room TBC
Bridging the divide
between academic and
industrial research
Chair: Ranjana Das
Parallel Sessions II
1630-1800
Track B: Room TBC Track C: Room TBC
Methodological High Density Session: Television Reception
innovations and Studies
challenges Chair: Miguel Vicente
Chair: Sander de Ridder

Rita Figueiras Angela Chang Tina Askanius

Is there room for What Matters Most in
audiences? Primetime Satisfying Theater
punditry in Portugal Audiences?
Eduardo Cintra Torres Anda Rozukalne
Holding to what is left: the How can you recognize the
telenovela in free-to-air emotions of social media
Portuguese television audience?
Annette Hill Carmen Rodrigo Jordn
A Cultural Conversation: A proposal of an online
dialogue about methodology technique for
engagement across researching quantitative
television industry and variables and qualitative
academia aspects in young peoples
audio-visual media use
Pille Pruulmann-
Vengerfeldt
Challenging people in and Antonella Mascio and
around memory Piergiorgio Degli Esposti
institutions Texts and audiences:
connection possibilities now
Lizzie Jackson and in the near future
Speaking to Stakeholders
on the Ethics and Practices Fernanda Chocron
of Machine Mediation Miranda, Laura
Hastenpflug Wottrich
Changes in researches about
reception in the digital
context: new ways of
observing the practices of the
subjects
Engaging with The Bridge: cultural citizenship, cross-
border identities and audiences as regionauts
Adam Carter
Stand-up, Ridicule and Struggles for Value : Essex
Girls in the Comedy Audience
Carmen Spano
Audience Engagement with Multi-Level Fictional
Universes: The case of Game of Thrones as a
Comparative Study between Italy and New Zealand
Florencia Garca-Rapp
Reality TV fame reloaded: The Bachelorette, fans, and
subcultural celebrities online
Beatriz Inzunza-Acedo; Tana Luca Cobos
Fiction as the arena of audiences to cope with politics
Mita Lad
Watching Prime time Hindi serials with Gujarati-
speaking Indian Hindu diasporic women from the
North-West of England.
Synnve Lindtner and John Magnus Dahl
Skam: A teen serial where adult fans look for
gratification
Rui Xu
British television dramas and its thriving Chinese
online audiences

Renata Cerqueira
The fans on TV: how transmedia contents are changing
and creating new challenges to the media industries
and to the own public

Conference Dinner at Pousada de Lisboa

1930-2100
 Day 2: 29th September
Parallel Sessions III
0930-1100
Track A: Room TBC Track B: Room TBC Track C: Room TBC
Researching the future of Mediatized realities and fluid Cultural Citizenship
audiences identities Chair: Jelena Kleut
Chair: David Mathieu Chair: Miriam Stehling
Paulo Martins Catarina Valdigem Santiago Peribaez
Mediatized Realities: searching for Memories of Media Practices and of the Play the news. Unlock the
the individuals algorithmical Portuguese Empire: the case of Portuguese next level of politics
identities Muslim of Indian and Mozambican origins
Torgeir Uberg Nrland
Pernilla Severson, Sara Norbert Wildermuth Audiences, expressive culture
Leckner Affording unification and segmentation: and public connection
Media audiences imagining dynamics of cross-media news consumption
themselves in relation to future in Kenya Lisbeth Frlunde
living Leveraging voice: What does
Sonia Robak academic video offer?
Parasocial interactions and relationships in
Toshie Takahashi the social mediatized [sic!] world. A Anne Graefer
Social impact of AI/Robots in theoretical and empirical contribution to Offended Audiences in Britain
Japan: the complexity model of parasocial activities. and Germany: Disgust,
communication in the age of smart Distinction and Strategies of
lmano Ricarte and Rita Figueira Displacement
Tony Wilson The Mediatized World of Lisbon Folk
Seeing Future Audience Practices Communities: a perspective by themselves Ilva Skulte
Philosophically Young people as creative users
Signe Opermann of new media in Latvia (2013-
Signe Sophus Lai Generations as audiences: perceptions of 2017)
Thick-Big Descriptions social acceleration in the context of
information society

1100-1130: Tea and Coffee

Room TBC

Plenary Session II: Audiences2030: CEDAR Plenary

1130:1300
Room TBC

Ranjana Das: Critical, Agentic, Transmedia: CEDARs Framework and Approach

Brita Ytre-Arne: CEDARs Methodology and the Intuitive-Analytical Balance
Jannie Hartley: Four Transformative Pivots in a Transformative Decade
David Mathieu and Miriam Stehling: Stakes in Audiences
Lucia Vesnic Alujevic: Four Scenarios for the Future
Brita Ytre-Arne and Ranjana Das: An agenda for a renewed audience research post transforming audiences

CEDAR Plenary: Panel of Responses

Kim Schroeder, Roskilde University, Denmark

Peter Lunt, University of Leicester, UK
Pille Prulmann-Vengerfeldt, Malmo University, Sweden
 Day 2: 29th September (continued)
Lunch
1300-1400
Room TBC
Plenary Session III: Keynotes
1400-1515
Room TBC
Chair: Ranjana Das

Klaus Bruhn Jensen

University of Copenhagen
The double hermeneutics of audience research

Sonia Livingstone
London School of Economics
Mediation, mediatization and the history of audiences
Parallel Sessions IV
1530-1700
Track A: Room TBC Track B: Room TBC Track C: Room TBC
A converging and New channels for the High Density Session: Audiences across platforms
cross-media landscape news Chair: Jannie Hartley
Chair: Tereza Pavlickova Chair: Despina Chronaki
Patrcia Silveira Vivi Theodoropoulou
Andr Pequeno dos Assumptions for the Power transfer to the consumer or the ambivalence of control?
Santos; Jos Manuel investment in news
Azevedo formats aimed at younger Miriam Bartsch
Fan culture, cultural audiences Persistent negative media experiences new media, new
industry and cultural challenges?
appropriation: exploring Ragne Kuts-Klemm,
new audiences through Maria Jos Brites Rita Curvelo
cultural multiverse News portraits among Iberian Radio Morning show Audiences: Portuguese and
youngsters and adult Spanish listeners in 2016/17
Costa, C., Tyner, K., groups
Henriques, S. and Marian Blanco, Clara Sainz-de-Baranda
Sousa, C. Anders Helgerud Gender identity on Youtube
Games for Media and Explaining low news
Information Literacy consumption Ana Gonzlez-Neira; Natalia Quintas-Froufe
(MIL) Developing MIL The measurement of the television audience in the European
Skills in Children through Marju Himma- context
Digital Games Creation Kadakas, Ragne Kuts
Introducing news media: Flvio Garcia da Rocha
Lothar Mikos approaching young Cross-media practices and meaning making from audiovisual
Old media, new audiences audiences via YouTubers fiction: Initial findings of a case study in Brazil.
New media, old
audiences? Audiovisual Neil Thurman, Thiemo Sara Pereira, Pedro Moura
media use in the 21st Hensmann, and YouTube's relevance in the lives of Portuguese teenagers
century Richard Fletcher
Populous, peery, loyal, Koko Kondo
Mara Cruz Lpez de lingering? An analysis of Seeking for a sense of place: beyond the digital space
Ayala, Beatriz online, overseas audiences
Catalina; Pedro for UK news brands Jose Antonio Corts Quesada, Teresa Barcel Ugarte,
Painagua Laura Gonzlez, Luis Nuez Ladevece
Content creation and The Possible Change in Audience Measurement
dissemination in social
networks site among youth Ileana Rotaru
audiences The Blue Whale Online Game and its impact on Romanian
mediatized world
 Day 2: 29th September (continued)

Plenary Session IV
1715-1800
Room TBC

CEDAR Final Report Launch

(With a Wine Reception)

Room TBC

Responses from

Sylvia Harvey, Voice of the Listener and Viewer (VLV), UK

David Frohlich, Digital World Research Centre, University of Surrey, UK