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More than grants and subsidies

Harnessing the collaborative economy to change the way you work

Warsaw | 30.05.17
Matt Stokes
Researcher, Nesta
@stokes_matt
More than grants and subsidies:
Harnessing the collaborative economy to change the way you work

About Nesta
What is the collaborative economy?
Using the collaborative economy to make money
Using the collaborative economy to save money
About Nesta
We are an innovation foundation.
We back new ideas to tackle the
big challenges of our time.
What is the collaborative
economy?
Its not just
about the
unicorns!
Collaborative Collaborative
consumption production

Collaborative Collaborative
learning finance
Collaborative
consumption
Collaborative
production
Collaborative
learning
Collaborative
finance
Using the collaborative
economy to make money
Crowdfunding

Finance which is provided


through many small donations
or investments from a large
group of people (the crowd)
rather than a few large
donations from one or a few
traditional investors.
Types of crowdfunding

Donation-based
Reward-based
Equity-based
Lending-based
Community shares
Types of crowdfunding

Donation-based
Reward-based
What is crowdfunding good for?
Discrete projects

Events and activities

Campaigns and movements

Buildings, restorations, infrastructure

Equipment and tools

Gardens, playgrounds, green spaces


Why crowdfund?
Fund your work and attract new
supporters
Increase transparency
Raise awareness
Be quicker and more flexible
Mobilise supporters
Boost experimentation
Challenges for crowdfunding
Impact on diversity, equality, participation
One-off support vs. long-term finance
Conflict of priorities
Its hard work!
The potential of matched crowdfunding
Making money go further
Reaching unusual suspects
Involving the crowd from the
beginning
Our matched crowdfunding pilot
Is this a wasteland?

A participatory outdoor
performance
Raised 4,033 from 63
backers in 28 days
Funding also matched by
other sources
RRS Discovery
Conservation Project
The first ship designed for
scientific research in the polar
regions
Raised 41,795 for renovation
250 backers in 35 days
Many donations from local
businesses
Other examples of matched
crowdfunding
Using the collaborative
economy to save money
Collaborative models can help you
operate better as an organisation
Collaborative models can help you
achieve your goals more quickly
What does this mean for you?
Be creative
Build partnerships
Mobilise your existing user base
Speak to your users
Check out our resources
Any questions?
nesta.org.uk

@nesta_uk
matt.stokes@nesta.org.uk
@stokes_matt

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