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  • History and Future of Apple Inc

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    Maleq Astro
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    Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple 1 computer kit. In the 2000s, Apple introduced successful products like the iPod and iPhone that transformed it into a consumer electronics giant. The iPhone, introduced in 2007, combined a smartphone with the functionality of an iPod. Apple now focuses on satisfying personal consumer demands rather than just fulfilling demographic needs, and improving stability over adding new features with product updates. The iPhone targets professionals, students and others who need information storage and communication or entertainment on the go, though the smart phone market remains smaller than the general phone market and will grow as prices decrease and power increases.

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    Sample Executive Summery(Marketing).docx

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    Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple 1 computer kit. In the 2000s, Apple introduced successful products like the iPod and iPhone that transformed it into a consumer electronics giant. The iPhone, introduced in 2007, combined a smartphone with the functionality of an iPod. Apple now focuses on satisfying personal consumer demands rather than just fulfilling demographic needs, and improving stability over adding new features with product updates. The iPhone targets professionals, students and others who need information storage and communication or entertainment on the go, though the smart phone market remains smaller than the general phone market and will grow as prices decrease and power increases.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    36 views2 pages

    History and Future of Apple Inc

    Uploaded by

    Maleq Astro
    Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple 1 computer kit. In the 2000s, Apple introduced successful products like the iPod and iPhone that transformed it into a consumer electronics giant. The iPhone, introduced in 2007, combined a smartphone with the functionality of an iPod. Apple now focuses on satisfying personal consumer demands rather than just fulfilling demographic needs, and improving stability over adding new features with product updates. The iPhone targets professionals, students and others who need information storage and communication or entertainment on the go, though the smart phone market remains smaller than the general phone market and will grow as prices decrease and power increases.

    Copyright:

    © All Rights Reserved
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    of 2

    Executive Summery

    The Past Steve Jobs, Steve Wozniak and Ronald Wayne


    established Appleon April 1, 1976 in order to sell the Apple 1
    Computer Kit that was handbuilt by Steve Wozniak. The
    Apple 1 was sold as a motherboard (with CPU,RAM and
    basic textual video chips) less than what is considered a
    personalcomputer today. Apple was responsible for creating
    the desktop publishingmarket due to their innovative
    programmes, PageMaker and LaserWriter.Between 1983 and
    1996 Apple experimented with a number of failedconsumer
    target products including digital cameras, portable CD
    players,speakers, video consoles and TV appliances. Market
    share and stock pricesdecreased. In 2001, Apple introduced
    the iPod portable digital audio player.The product was
    phenomenally successful over 100 million units were
    soldwithin 6 years.

    The Present
    January 2007, Steve Jobs, the CEO and Co-Founder of
    Apple,announces that Apple Computer Incorporated would
    now be known as AppleInc. He also reveals the long
    anticipated
    iPhone
    , a combination of anInternet-enabled smartphone and the
    iPod. In June 2008, he announces thatthe iPhone 3G would be
    released in July 2008, this newer version addedsupport for 3G
    Networking and assisted GPS navigation, among other things.

    The Future
    Apple plans on focusing on satisfying personal consumer
    demands rather than merely fulfilling a demographic
    requirement as well as,improving performance and stability
    rather than introducing new featureswhen releasing new
    versions of any product.

    The iPhone targets consumers who need to store information


    andcommunicate or people who want entertainment on the go.
    Apples targetsegments consist of professionals, students,
    corporate users, entrepreneurs,and health care workers.
    Currently, the market for high-end phones like theApple
    iPhone is small. Few people want Internet, video, and PDA
    features inone device because of the high price. The smart
    phone market is still relativelysmall compared with general
    phone market. The market will rapidly increase incoming
    years due to lower prices and greater power.

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