INTRODUCTION

 WHAT IS CORPORATE PROFILE?
Corporate profile is concise description which, among
other items of information, includes firm's history, number
and quality of its human, financial,and physical
resources, organizational and management structure,
past, current and anticipated performance, and its reputation, and
the standing of its goods or services.

 CORPORATE – APPLE INC.
- INTRODUCTION/ HISTORY OF APPLE INC

Apple Inc. is an American multinational
corporation headquartered in Cupertino, California, that designs,
develops, and sells consumer electronics, computer software,
online services, and personal computers. Its best-known hardware
products are the Mac line of computers, the iPod media player,
the iPhone smart phone, and the iPad tablet computer. Its online
services include iCloud, the iTunes Store, and the App Store. Apple
was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on
April 1, 1976, to develop and sell personal computers. It was
incorporated as Apple Computer, Inc. on January 3, 1977, and
was renamed as Apple Inc. on January 9, 2007, to reflect its
shifted focus towards consumer electronics.

HISTORY OF APPLE INC.

 1976: Jobs and Woz Found Apple - Apple Computer
Company is founded in a residential garage by Steve Jobs and
Stephen Wozniak, both college drop-outs. Fearing financial ruin,
the third co-founder—Ronald Wayne—relinquishes his 10
percent stake in the partnership for only $800 less than two
weeks later.
 1977: Apple II Introduced - In
contrast to the $666 Apple I, a kit
computer with limited appeal, the
$1,298 Apple II is the first personal
computer designed for the mass
market, thanks to its attractive lowslung case that was complete with
standard keyboard, power supply,
and color graphics capability.

 1978: Apple Disk II Introduced The Apple Disk II external drive stores
110K on 5.25-inch floppy disks. At
$495, Woz’s creation is half as
expensive as competitive floppy
drives, and much more reliable than
cassette tape storage systems.

steve jobs and steve
woz- 1976

apple II - 1977

Apple disk II - 1978

 2001: First
iPod Ships
- Nobody
realizes it at the time, but the tiny
$399 iPod with its 5GB hard drive
capable of holding 1,000 MP3s will
soon transform not only Apple, but
also the entire music industry.
 2003: iTunes
Music Store
Opens - Building on its iPod
success, Apple opens the iTunes
Music Store with over 200,000
tracks available for 99 cents each.
 2004: iPod Gets Miniaturized Reversing a trend towards iPods
with increasing capacity, Apple
introduces the iPod mini with a 4GB
hard drive in a physically smaller
aluminum body available in an
assortment of colors.

2008: Iphone and Ipod lauched In July 2008, Apple launched the App
Store to sell third-party applications
for the iPhone and iPod Touch.
Within a month, the store sold 60
million applications and registered
an average daily revenue of $1
million, with Jobs speculating in
August 2008 that the App Store
could become a billion-dollar
business for Apple.
2011–12: Steve Jobs's death - From
2011-2012, Apple released
the iPhone 4S and iPhone 5, which
featured improved cameras, an

Ipod – 2001

First itunes store in 2003

ipods get minimized - 2004

Iphones and ipods -2008

steve jobs dies – 2011 -2012

1999 . “the computer for the rest of us. marking the end of an era for Apple Inc. It comes with 128K of memory and a price tag of $2.After losing a boardroom struggle with Sculley.    1984: Original Mac Introduced the much-anticipated Macintosh. taking a loyal band of employees that would start NeXT. In October 5. Apple also released a thirdgeneration 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. 2011. ending the tenure of Sculley. Newton’s chief proponent. but its lousy handwriting recognition disappoints many. Jobs resigns from Apple.    1993: Newton Message Pad Ships The $699 Message Pad establishes the personal digital assistant (PDA) market. the third and fourth generation iPads. and cloud-sourced data with iCloud. Apple announced that Jobs had died.” finally ships."intelligent software assistant" named Siri. original mac-1984 Jobs resigns in 1985 Message pad -1993 iMac – 1998 Ibook .  1985: Jobs Resigns From Apple .495.

Dubbed “the Internet-age computer for the rest of us. The logo depicts Isaac Newton sitting under a tree.The first Apple logo was designed in 1976 by Ronald Wayne.  EVOLUTION OF APPLE LOGO AND HISTORY The Newton Crest: 1976-1976 . releasing the consumeroriented iBook featuring an optional AirPort Card that helps kick off an industry-wide Wi-Fi craze. sometimes referred to as the third co-founder of Apple.” the original Bondi blue iMac announces to the world that Apple is still a force to be reckoned with. 1998: iMac Introduced . “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” . an apple dangling precipitously above his head. The phrase on the outside border reads.    1999: AirPort Debuts on iBook Apple gives its portable line-up the iMac treatment.

0/3. Janoff’s eventual design would go on to become one of the most iconic and recognizable corporate logos in history. and not a tomato. It also lent itself to a nerdy play on words (bite/byte). LEOPARD/LION/MOUNTAIN LION/MAVERICKS/YOSEMIT E. According to Janoff. The Monochrome Logo: 1998 – Present .  IPHONE 8GB/16GB/32GB/64GB/12 8GB. BREADTH AND WIDTH (PRODUCT MIX) OF APPLE  DEPTH:  IOS 2.  IPOD . a fitting reference for a tech company.  DEPTH. realized that the Apple logo could be leveraged to their advantage. When Jobs returned to Apple in 1997. the “bite” in the Apple logo was originally implemented so that people would know that it represented an apple.Tinkering with one of the most recognizable logos in the world wasn’t done simply because Steve Jobs is always looking to change things up. the company was bleeding money.The Rainbow Logo: 1976-1998 -Not surprisingly.0/4/5/6/7/8  OS X LEOPARD/SNOW. the above logo only lasted a year before Steve Jobs commissioned graphic designer Rob Janoff to come up with something. and Jobs and Co.

 Mac Mini: Consumer sub-desktop computer and server. introduced in 1998. MAC  APPLE TV  SOFTWARE’S  iMac: Consumer all-in one desktop computer. introduced in 2006.  MacBook (since 2006): Consumer notebook.  MacBook Pro: Professional notebook. introduced in 2005. 1. discontinued. . WIDTH:  IMAC  BREADTH:  MACBOOK/PRO/AIR  MAC  IPAD/CLASSIC/SHUFFL  IPOD E/NANO/TOUCH  IPAD  IPHONE3G/3GS/4/4S/5 /5C/5S/6/6 PLUS  IPHONE  PRODUCTS OF APPLE INC.

message pad -1993 Macbook pro – 2006 2015 Ibook in 1999 imac – 1998 macbook air -2008 Mac minii -2005 macbook – mac original 2. photos. ultra-portable notebook. videos. 2010. introduced in 2008. It offers multi-touch interaction with multimedia formats including newspapers. introduced in 2015. the iPad. ebooks. IPAD  On January 27.  MacBook (redesign): Consumer notebook. music. Apple introduced their much-anticipated media tablet. . which runs a modified version of iOS. etc. MacBook Air: Consumer ultra-thin.

 On October 22. which had a faster processor and a camera on the front and back.  iPod Touch: Portable media player that runs iOS and was released on September 12. 2011. introduced in 2005. Apple introduced the iPod digital music player. The iPad Air 2 was unveiled on October 16. 4. IPOD  On October 23. 2013. The iPad Mini 3 was unveiled at the same time. currently available in a 16 GB model. both featuring a new 64 bit Apple-A7 processor. introduced in 2005. 2001. currently available in a 2 GB model. 2012 and is currently available in 16. On March 2. 3. More than 350 million units have shipped as of September 2012  iPod Shuffle: Ultra-portable digital audio player. IPHONE . 2014.  iPod Nano: Portable media player. Apple introduced the iPad Air and the iPad mini with Retina Display. Apple introduced the iPad 2. 32 and 64 GB models.

Apple overtook Nokia to become the world's biggest smart phone maker by volume.  On September 12. among several other improvements  Upon the launch of the iPhone 5S and iPhone 5C.  On June 8. 2009. Apple introduced the iPhone 5. a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions. A software update released on January 15. a 160 GB drive was released alongside the existing 40 GB model. 4G LTE connectivity. 2012. 2007. It added a 4-inch display. Apple announced the iPhone 3GS. APPLE TV  Jobs demonstrated the Apple TV (previously known as the iTV). and the upgraded Apple A6 chip.iphone 6 and 6+ was launched.  A second version. 2011.  In June 2011. the Apple A4 processor. the iPhone 3G. It also features an updated 8MP camera with new optics. 2007 for $499 (4 GB) and $599 (8 GB) . 5. Apple set a new record for first-weekend smartphone sales. The first-generation iPhone was released on June 29. Apple unveiled the iPhone 4S.  On May 31.  On October 4.  Immediately in 2014 . 2008 with a reduced price of $199 for the 8 GB version.  Apple announced the redesigned iPhone 4. It featured a 960x640 display. which was first released on October 14. 2011. was released on July 11. 2008 allowed media to be purchased directly from the Apple .

2015.  PRODUCTLINE OF APPPLE IPHONE . Apple released a completely redesigned Apple TV. APPLE WATCH The Apple Watch smartwatch was launched by Cook on September 9. The device consists of fitness-tracking capabilities that are similar to Fitbit.6. and is scheduled to be released on April 24. 2010. 2014. and must be used in  On September 1.

 INTRODUCTION AND HISTORY OF IPHONE  HISTORY OF IPHONE  On January 9th. Jobs presented the original iPhone and gave out the release date of June 29th. 2007. at the Macworld. He stated that it would be released later during the year. Inc and Steve Jobs. 2007.  On June 6th of that year. . Steve Jobs announced the iPhone for the very first time. The phones eliminated the usage of keypadsand pens by bringing touch pads into play. The software used is iOS and that distinguishes the phone from any other. The iPhones are a series of smartphones (a cellphone that performs the operations of a computer and has a fairly big screen) developed by Apple. And the original iPhone sold 270 000 phones in the first 30 hours while the 3G and 3GS hit the million mark by the first weekend.

 At the "Beat Goes On" music event. camera. the new App store and on cost of things like research and june 8 th 2009. and announced that iphone the marketing needed to launch the 3G is going to be product can be very high. . jobs development.000 apps. which means sales are low. iPhone 5s and 5c – septemeber 20th 2014 and 29th January 2015.  PRODUCT LIFE CYCLE The product life cycle has 4 very clearly defined stages.  IPhone 2G (original) becomes discontinued. especially released with iOS 3 and will be consisting of 50.0 was due to be the cycle could be the most released. it was announced that the 4Gb iPhone was discontinued and the 8GB model was being lowered down to $399. it was touted to be the best phone ever.the new product. With over 100 new features. Jobs said how the App Store will be developed. although they will be globally along with the increasing. On the 9th of June. consumer testing.  Iphone 5 – septemeber 21st 2013. On june 19th iphone 3G was realeased. On the other hand. The size of the market iPhone 3G was released for the product is small. The iPhone 3G with a new Introduction stage -This stage of iOS 2. and resolution. expensive for a company launching a  On July 11 2008 . each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products.  After steve jobs death on October 5th 2011.  On June 17 2010 . new iphones came up with new functions and apps . Steve Jobs arrived to present the iPhone 4 with a new design. different colours with upgraded iOS feature.

the profit margins. all the customers who will buy the product have already purchased it).e. While this decline may be inevitable. it may still be possible for companies to make some profit by switching to lessexpensive production methods and cheaper markets. Decline Stage – Eventually. as well as the overall amount of profit. They also need to consider any product modifications or improvements to the production process which might give them a competitive advantage. the product is established and the aim for the manufacturer is now to maintain the market share they have built up. will increase.Growth Stage – The growth stage is typically characterized by a strong growth in sales and profits. This makes it possible for businesses to invest more money in the promotional activity to maximize the potential of this growth stage. Maturity Stage – During the maturity stage. and because the company can start to benefit from economies of scale in production. the market for a product will start to shrink. This shrinkage could be due to the market becoming saturated (i. or because the consumers are switching to a different type of product. and this is what’s known as the decline stage. This is probably the most competitive time for most products and businesses need to invest wisely in any marketing they undertake.  MARKETING STRATEGIES .

ease-of-use.DEMOGRAPHICS      31% of iPhone users are aged between 35 and 49 . college and graduate students who need one portable multifunction device. 27% are aged between 25 and 34. promoted as both professional and hip. Friends and family Secondary customer targets are high school.  This shows that Apple customers are high income earners as Apple products are expensive . . 20% are aged between 18 and 24. 46% of iPod users are aged between 13 and 17. . compatibility with iTunes and MAC/ Apple products for upgradeability.  47% of iPhone users have a household income of over $100k.. This shows that more children and teenagers are using iPods and they may not be allowed to use phones yet.TARGET MARKET Primary customer targets the middleupper income professional to coordinate their busy schedules and communicate with colleagues. secrecy prior to new product launch.IPHONE STRATEGIES Brand awareness.

GEOGRAPHIC  Apple iphone ‘s largest market is the Chinese.  In china.  The USA and Malaysia are the cheapest places to purchase Apple products especially iphone. however there are numerous countries that are targeted as Apple has a high market share in them i. many become attached to luxury goods and “worship” them in means in which they must have this products. there are apps within apple’s database in which are gender specific.e. USA.BEHAVIOURAL  Those who have purchase an apple product are almost certain to stick with purchasing Apple products. France. UK. Italy and China. Germany. however. When a customer’s buys iphone . Japan. Canada. Eg.  Apple’s market share and success is predict to boom over the next 10 years. This is die to growing familiar with the interface which is similar throughout in Apple products. it will be observed that he/she will never buy any other phone except . ..  Apple does not target any specific gender or family size.  Apple is a global company. Australia.

 PRODUCT PLANNING AND MANAGEMENT Steve Jobs with Steve Wozniak introducing the first key pad of iMac computer. was considered as a computer manufacturer aiming at the “different hip and imaginative” Steve Jobs and Steve Wozniak individual as a customer. smart personal organizer and portable computing. things changed tremendously and apple INC.  Apple has come to find that apple users do no just seen iPhone or a MAC as a phone or a computer. It is hard to change to any other phones because iphone has the best features and appearance that induces the customer to buy it. all put in a small handheld with a widescreen display and multi. brought matters to another level.iphone i.  For years Apple Inc.touch screen capability.e. First the company introduced a new line of successfully marketed computers and later a portable music player that made the world go mad – the iPod. With working iPhone’s first model the return of Steve Job’s. The iPhone combines features like mobile phone. but a representation of their life and a part of them. music player. And not so long after that came iPhone’s time to ravel yet another market “The movie phone consumers”. as a CEO of the company. .

2007 and on the other hand “ unlocked “ iPhones were illegally available through cracking the software. The handheld device was introduced to the American consumer on January 9.  PRODUCT IMPROVEMENT AND DECISIONS . emails and documents synchronization. but rather as sales in the region they were originally purchased with a signed contract. it is also “ one – click-sync” ready for computers using MicrosoftTM OS through the iTunesTM Windows version. iTunes’ users are enjoying calendar. This will give Apple official access to the fastest growing and the biggest mobile handheld market in the world. in that sense the iPhone is a multitasking communicational device with the ability to satisfy many individual needs in an all-in-one principle. and also availablility of all sorts of applications. The leader in the “ illegally” sold quantity (over 2 Mn handhelds in 2007 alone ) is China where a deal between Apple Inc. contacts. and China Mobile is to happen in the Q4 od year 2009. Those are naturally not counted as official sales in the region that are sold via third/fourth parties. music and video contents.  The iPhone is fully compatible with both Apple computers and software (MAC OS iTunes TM) as well as the online application. MAC TM (now called mobile me).

Job launches IPHONE3GS in 2009 . This installment of Iphone had upgraded from 2 megapixels to 3. a 2G network and a 3. battery life and discolouration due to overheating. There were some drawback iphone 3GS too such as issues with the camera. . it maintains its sales record over a million in the first week again. 700000 were sold in its first week. mobile phone and webbrowser. This gave the users an advantage of three-in-one gadget which is touchscreen iPod. Its internam functions were similar to the first iphone but had an addition of 3G network. The iphone consisted of 2-megapixel camera.15 megapixels camera with a memory of 32 GB.e. Apple iPhone 1 also launched the App Store and included a built-in GPS which sold out online before it even hit stores bringing in better improvements in the second iphone.  After his success of second installment of iphone 3G the Iphone.  The second product IPHONE3G was immediately released in 2008 which had hit a million in the first week. The first product was launched in 2007 i. an advanced video recording function and speed connectivity twice as fast as its predecessor. IPHONE1.5-inch display.

it was also featured with HD video recording and a VGA front camera that was especially handy for iphone video calls via face time. Jobs upgraded the phone from 3. By now on ot of seven smartphone users had an iphone. notification centre as well as social media integration.  MARKETING MIX .  By 2011. The iPhone’s Iphone 5. with 1.15 megapixels to 5 megapixels camera with flash. There was a newly 4 iphone 4S developed 8 megapixels camera which was also 3 times more then its predecessor . and a Passbook for mobile payments.  Success of iphone continued with the release of IPHONE5 in 2012. it was also featured with iCloud. and 5S it was available in more than 70 countries. imessage. sales of the IPHONE 4S hit the stores 3 times more then the iphone 4 i. which hit the stores with sales of five million units in first three days. iphone 5C.e. This revolutionary innovation encompassed LTE and 4G networks. with a improvement of a memory of 64 GB which was again double of the previous iphones. iphone popularity went through the roof. new IPHONE 4 broke Apple’s previous sales record.7 million sets were sold within just three days. 4 million units on its first weekend. a “retina display” where you could not detect pixels with your naked eye. In 2010. with more than 15 billion apps downloaded across the world.

“A distribution channel is a set of firms that take title or assist in transferring title to good or service as it moves from producers to final consumers. use.” Pricing is one of the most important elements of the marketing mix. as it is the only mix. support these elements of the mix.4 P’S OF MARKETING MIX  PLACE MIX According to Philip Kotler.that the .”  PRODUCT MIX According to Philip Kotler. which generates a turnover for the organisation. The set of controllable tactical marketing tools Price must – product. .J.”  PRICE MIX According to MR. price.Walker. consumption. “The costs to marketing mix is . it costs to distribute a ACCORDING TO PHILIP product and KOTLER. The remaining 4p’s are the variable cost for the organisation. promote it. It costs to produce and design a product. persons. “Price is equal to total product offering. satisfaction that may satisfy a want or a need. It includes physical services. and promotion . place. “ A product is anything that can be offered to the market for attention. . organization and ideas. place.

It has been identified as a subset of the marketing mix. communication 4. non-personal.paid. .  MARKETING MIX OF IPHONE  PRODUCT MIX  Products  The IOS operating system . 2. face-to-face.  ELEMENTS OF PROMOTIONAL MIX 1. non-personal. audio and visual. Publicity. significant 3. Apple was able to spellbound its customers with its mobile operating system. Advertising – paid . PROMOTION MIX In marketing. Sales promotion-paid.The first and foremost quality which people loved in the Iphone was access to the world renowned Apple ios operating system. Personal selling. non-personal. the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. As android and Windows operating systems came later on smart phones.personal.

Iphone has a skimming price.  Premium price strategy .Only the operating system was not enough to keep customers attracted. This strategy is sometimes also called skim pricing because it is an attempt to “skim the cream” off the top of the market.  Apple to apple comparison – Iphone does not compare itself with other companies. and with the product and promotions to support the targeting.There is little explanation required for the price of Apple Iphone. Depending upon the GB of the mobile. It is used to maximize profit in areas where customers are happy to pay more. . Samsung has recently introduced many phones to rival with Iphone. And rather it calls other smart phones a copy cat. Iphone hardware was very much compatible with the software and the OS used to run smoothly. With a premium target. However. Thus. where there are barriers to entering the market or when the seller cannot save on costs by producing at a high volume.  Warranty and guaranty – Apple product (iPhone) gives 12 months warranty with some of the terms and conditions applied. though it is known to trash competition from time time. Apple does not enter competition with other smart phones. Apple customers are not budging and they are very much loyal to the Apple brand and to Iphone. . it required processing speed as well.A premium pricing strategy involves setting the price of a product higher than similar products. on the product level. It is of higher price as compared to most phones in the market. where there are no substitutes for the product.  The price is set from 22500 to 62500 Rs.PRICE MIX  Skimming price . Processing speed .  Apples iPhone pricing strategy includes the flexibility to lower the prices if consumers response dictates such action.

and third parties. No discounts . The target of Apple Iphone is premium customers.Another interesting thing to observe in Iphone pricing policy is that it does not offer any discounts. discounts might be given in the form of sales promotions or by exchange offers.  Present across the globe with a fantastic service backup . Europe.Iphone is present across many countries and nations and is known to provide an excellent service backup in all these countries. A standard price is maintained across the market. direct sales. This is accomplished through online stores. hence it is found in A grade cities only. retail stores.  Apple divides its global market into four segments. But otherwise there is no discount given in Iphone. - PLACE MIX  Apple handles the task of placing iPhone in the market by offering those iphone worldwide. including the middle east and Africa and japan. . including north and south America. The three geographical segments are armericas. However.

All modern retail outlets are distributed the Iphone through a carrying and forwarding agent. I-stores are found in premium places and malls . are given the product directly from the company at best discounts. These I stores of Apple are found in malls and premium areas in premium cities across the complete country wide network. . On the other hand. Apple Iphone soon came into the picture and did many corporate tie ups to replace itself as the handset with all top CEO’s and managers who were previously using Blackberry. the I stores which are the exclusive showrooms. individual retailers are given the product through distributors.  Distribution happens through CNF >> Modern retail or Distributor >> Retails .  Corporate tie up – Apple also has a corporate sales department for the Iphone which does corporate tie ups for the company.Iphone has named its retail counter as I store keeping in line with the complete product line of Apple which starts with I resulting in an immediate personal connect with the customer. it could take over a major market share left over by Blackberry. When Blackberry announced its exit from the handset market. Finally. Thus.

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transportation .

imagination. be sure to see Iphone everywhere. It also uses various forms of sales promotions and exchange offers to lure in the customer via BTL marketing. The interesting thing here is the taglines in newspaper ads because many of the Iphone ads are known to come up with the most interesting taglines for the new phone.  BTL . Because they are targeting a premium segment. online ads.For BTL marketing.  ATL – Promotions of Iphone are known to be fantastic and might range from a full front page ad on the launch of the product. Iphone uses out of home advertising with hoardings and point of sale advertising in major retail outlets. passion. on each and every ATL platform.. the presence of Apple Iphone is higher in the ATL segment than in the BTL segment. the television and what not. liberty.  Apple has a promotional strategy that focuses on the emotions. dreams and aspirations and power –to-the-people through technology. innovation. And on billboards. hopes.PROMOTIONAL MIX  Apple promotes their products primarily through television advertisements. promotions in the radio. Whenever a new phone is being launched. regained. The apple brand personality is about lifestyle. .

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 SWOT ANALYSIS o SWOT stands for:  S – Strengths  W – Weaknesses  O. SWOT ANALYSIS OF IPHONE . A SWOT analysis that does not produce or help towards producing realistic and achievable goals is useless.Opportunities  T – Threats When determining each of the sections it is really important that the right questions are asked. These are just a short selection and will differ from objective to objective and from organisation to organisation. Have a look at the “sample” questions that you could ask for each section.

which boast aluminum shells for lightness. In fact. and it's very likely that more customers have experienced the issue. Everything has a weak point. but Apple claims it’s not common and that only nine people have actually contacted the company to complain about a bent iPhone 6 Plus. APPENDIX (CONTROVERSY ON IPHONE 6+) Apple's new iPhone 6 and 6 Plus. but Apple has sold tens of millions of iPhone 6 and 6 Plus smartphones. The bent iPhone 6 Plus problem has stirred up a storm of coverage online. and one product reviewer posted a video showing how far the larger frame can bend if one really. Iphone 6 + . The iPhone 6 Plus will bend if enough pressure is applied to a certain area. Reports of bent iPhone 6 and 6 Plus handsets are popping up on social media. In fact. a lot of phones will bend when extreme pressure is applied. I was just one of them. really tries. apparently live up to that other characteristic of aluminum: malleability. Much of the media noise surrounding bent iPhones has died down since then.

I realized that the phone itself had a very apparent bend. even when bent right in the center. the mobile editor for Geek.com returned the phone. 2. decided to examine his new. Though. 29.According to Consumer Reports. sit. which is tempered for extra strength. the Plus would have folded under the pressure.He noticed it wobbled on a flat surface. I also noticed there was a dent on the back of the phone. I noticed that it seemed like the Apple leather case my phone lives in had some obvious curvature to it. torsion. Then he compared it to the other iPhone 6 he bought. Upon removing the case. RESPONSE GIVEN BY APPLE INC. Last night. silver iPhone 6 after seeing online reports of bent iPhones. iPhone 6 and iPhone 6 Plus meet or exceed all of our high quality standards to endure everyday. and it could easily be rocked on a flat surface. We also perform rigorous tests throughout the entire development cycle including 3-point bending.Our iPhones are designed. We chose these high quality materials and construction very carefully for their strength and durability. the iPhone 6 Plus showed problems at the same fracture point Hilsenteger had previously described. it took 90 pounds of pressure to bend (or deform) the iPhone 6 Plus. engineered and manufactured to be both beautiful and sturdy.” as described several times in a couple of Hilsenteger’s videos. and user studies. Neither issue impaired usability. pressure point cycling. either. Dane purchased an iPhone 6 the first day it was available and have been using it as my main device for the past six weeks. iPhone 6 and iPhone 6 Plus feature a precision engineered unibody enclosure constructed from machining a custom grade of 6000 series anodized aluminum. real life . His confidence in the iPhone shaken. They also feature stainless steel and titanium inserts to reinforce high stress locations and use the strongest glass in the smartphone industry. . Had they applied force in the same “problem area. but neither could have been chalked up to normal wear and tear. Two cases which were published and supports the statement iphone + bends: 1. this was right in the center of the device. Russell Holly. while sitting on my couch. Keep in mind. The bend was unmistakable.

Apple instituted a wide-ranging reform of its suppliers' business practices. . extremely long shifts. and even a rash of more than a dozen worker suicides.Poor Labor Conditions in China A darker underside of the iPhone began emerging in 2010 when reports started trickling out of China about poor conditions at factories owned by Foxconn. as well as on Apple's responsibility as one of the world's most successful companies. These new policies—among the most stringent and transparent in the tech industry— helped Apple improve working and living conditions for the people buildings its devices and stamp out some of the most egregious issues. explosions. The reports were shocking: low wages. the company Apple uses to manufacture many of its products there. became intense and began to damage Apple's image as a progressive company. The Aftermath In response to the charges. Focus on the ethical implications of iPhones and iPods.

.Advertisement of iPhone 6 . concentrating on teenagers as a target market for Apple Inc.

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answered the survey . All the 10 respondents. The questionnaire survey on the quality of products provided by apple inc. product planning and the marketing mix of productline. I used only one method by which the respondents answered the questionnaire – mailing interview method. product life cycle . MAILING INTERVIEW METHOD – when the data collected by mail. the questionnaire is sent to each individual by mail or social media with a request to complete and return it by the given date. Executive summary This project contains reliable and valid sources of information on corporate profile and on the analysis. It contains the review of corporate profile. . Based on what information was collected. I conducted the survey questionnaire of about 10 respondents in order to gather information from them for the purpose of understanding.

. PROJECT CONCLUSION The main conclusion that can be drawn that is . people in the least developed countries. In a way. With that. the lack of key features may be a turn off for some users. It is important for a TNC to progress towards beneficial behaviour because this can determine people's view on progressing towards further globalization. contributing to international debt crisis through exploitation of workers. This requires a change from all stakeholders: the company itself. most interesting about Apple is how they are very innovative and early adapters. and the workers. the shareholders. Apple is promoting debt crisis in LDCs by accessing their labour and raw materials on the cheapest possible terms. If it is willing to play the role of a beneficial TNC. we end with mixed feelings. as influenced by neo-liberalism. the global economy can certainly benefit. and the environment. Currently. Apple is usually the first company to come out with a new product line before anyone else. Apple is demonstrating negative aspects of TNCs. Furthermore. will benefit as well. While the iPhone is just remarkable in what it does. This shows that taking risks can sometimes make or break you and Apple has great potential and has a lot to improve. the consumers. This is very risky but it seems to be working to Apples advantage.

com/reviews/phones/mobilephones/iphone-5-1096004/review> .www.com/iphone .com/apple .com/bendofiphone6 .slideshare.www.www. 2013 <http://www.wikipedia.www.google.com/marketingmixofappleinc.techradar.2012): 20 Jan. . EDWARD. BIBLIOGRAPHY - IPHONESITE.google.com .www.appleinc..www.” Iphone Communication stlye (Oct.com/competitorsofiphone . “The Best or Bad Things of Iphone.wikipedia.

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breadth and width of the product mix (iphone ) Product life cycle of iPhone Marketing strategies of IPhone Product planning of iPhone Marketing mix. 11.theory and iphone Questionnaire Analysis Survey conclusion Project conclusion appendix Bibliography . 14. 12. 6. 3. 10.theory and of iPhone SWOT analysis. Executive summary Introduction Depth. 7. 13. 9. 4. 5.TABLE OF CONTENTS 1. 8. 2.

Depth – assortments of size .Breadth – total number of items in the product mix of the company. . color and models offered in each item of product line. DEPTH . .Width. . BREADTH AND WIDTH OF PRODUCT MIX .Consistency – it refers to the relationship of various product line either product line either in their end use or product requirements .number of different products lines that the company carries.

Surveyed people with answers .