Innovation at

APPLE. INC

By:
Arpit Goel
Adit Harchandani
Established in Cupertino, California on April 1, 1976
and incorporated on January 3, 1977
Key people: Steve Jobs, CEO & Co-founder
Steve Wozniak, Co-founder
Timothy D. Cook, COO
Peter Oppenheimer, CFO
Philip W. Schiller, SVP Marketing
Jonathan Ive, SVP Industrial Design
Tony Fadell, SVP iPod Division
Ron Johnson, SVP Retail
Sina Tamaddon, SVP Applications
Bertrand Serlet, SVP Software Engineering
Scott Forstall, SVP iPhone software
 Apple 1
Founded in 1976

Handmade by Steve
Woznaik

Fully assembled circuit

board containing about 30
chips

It was the first personal

computer to use a keyboard.
 Apple 2
Launched in 1977
Among the first home
computers on the
market, and became
one of the most
recognizable and
successful
 Disc II
5¼-inch floppy disk drive
designed by
Steve Wozniak
It was first introduced in
1978
Disk II was designed
specifically for use with
the Apple II
personal computer family
to replace the slower
cassette tape storage.
 Lisa
Released in 1983
A powerful personal computer with
a graphical user interface (GUI)
that would be targeted toward
business customers.
Inclusion of protected memory,
cooperative multitasking,
sophisticated hard disk based
operating system, a built-in
screensaver, an advanced
calculator with a paper tape and
RPN, support for up to 2
megabytes of RAM, expansion
slots, and a larger higher
resolution display
 Macintosh

Released in 1984
First commercially
successful personal
computer to feature a
mouse and a
graphical user interface
(GUI) rather than a
command line interface
 “1984”
Legendary Ad for the
Macintosh.
Called the
“Bladerunner”
 Macintosh portable
Released in 1989
The Macintosh Portable
was Apple Computer's first
attempt at making a battery
-powered portable
Macintosh
personal computer that
held the power of a
desktop Macintosh.
 Powerbook
Released in 1991
These machines
caused a stir in the
industry with their
compact dark grey
cases, use of a
trackball, and the
clever positioning of
the keyboard which
left room for palmrests
 Newton
An early line of
personal digital assistant
s
developed and marketed
by Apple Computer (now
Apple Inc.) from 1993 to
1998
The iPhone's
predecessor
 Imac G3
Launched in 1998
Embedded the iMac
into popular culture
iMac was one of the
best selling computers
in the U.S. and Japan
for months, and Apple
was unable to meet
demand.
 Powermac Cube
Launched in 2000
G4 Cube and its
peripherals were
showcased in
The Museum of Modern
Art
, as well as in Digital
Design Museum (a
division of Design
Museum)
 iPod
While Apple's iPod was
far from the first digital
music player, it was the
first to turn a once
wonky object of geek
lust into the easiest,
most convenient way to
carry music on the go.
Introduces the ‘click
wheel’
 Mac OS X

Since 2001, Mac OS X has delivered more than a

thousand innovative new features. With Snow Leopard,
the next major version of the world’s most advanced
operating system.
Taking a break from adding new features, Snow
Leopard — scheduled to ship in about a year — builds
on Leopard’s enormous innovations by delivering a
new generation of core software technologies that will
streamline Mac OS X, enhance its performance, and set
new standards for quality.
 Mac OS X
Some of its prominent features-
Time Machine: you can see how your
system looked on a given day and restore
files with a click.
Safari: it has the worlds fastest browser.
Spaces: you can create custom
workspaces to stay clutter free and
organized.
 iLife

Last week's release of iLife '08 marked the first update to Apple's
digital media suite in more than 18 months. Originally created as
part of Apple's digital hub strategy as a single, user-friendly
repository for digital media, iLife has grown into a creative suite of
applications that make it easy for anyone to turn his digital
memories into books, movies and DVDs, Web sites and beyond.
It has become a staple for Mac users, shipping with every new
Macintosh computer and offering tools for managing and editing
digital photos, video and music.
Despite the long wait, the new version's innovations are definitely
worth the time and the $79 price tag. The components that have
seen the most changes are iMovie and iPhoto
 Nike + iPod
Apple has teamed with fitness giant Nike
(NKE), and the resulting product has
become as vital a part of my training
regimen as the sweats and sneakers.
The Nike + iPod Sport Kit is a combination
of gadgets that transform the nano into a
reasonably sophisticated, running-oriented
workout machine. A miniature transmitter
fits into Nike Plus running shoes and beams data to a stamp-sized
receiver attached to the dock connector on the bottom of the iPod.
The pair let you track and store distance, pace, and calorie data
from your workouts.
You can then sync the information in iTunes when you dock your
iPod. From within Apple's free jukebox software, you can see a
handy summary of your latest workout. A link takes you to
NikePlus.com where all the data is transformed into a glitzy set of
animated graphs and charts that you can use on your own and
share with friends. The site helps you set goals, such as sustaining
a particular pace or reaching a weekly mileage total.
 iTunes
iTunes is a proprietary digital media player application, introduced by
Apple Inc. on January 9, 2001, at the Macworld Expo in San Francisco.
The latest version, iTunes 8, was announced at Apple's September 2008
keynote Let's Rock. The application is used for playing and organizing
digital music and video files. The program is also an interface to manage
the contents on Apple's popular iPod digital media players as well as the
iPhone. Additionally, iTunes can connect to the iTunes Store via the
Internet to purchase and download music, music videos, television shows,
iPod games, audiobooks, various podcasts, feature length films and Movie
Rentals (not available in all countries), and Ringtones (available only in the
USA). It is also used to download applications for the iPhone and iPod
Touch as long as they are running the 2.0 firmware.
iTunes is available as a free download for Mac OS X, Windows Vista, and
Windows XP from Apple's website. It is also bundled with all Macs, and
some HP and Dell computers. Older versions are available for Mac OS 9,
OS X 10.0-10.2, and Windows 2000. Although Apple does not produce
iTunes for other operating systems, it can be run on Linux-based operating
systems through Wine, a Windows compatibility layer.
 iPhone
The iPhone is an internet-connected multimedia smartphone designed and
marketed by Apple Inc. with a flush multi-touch screen and a minimal
hardware interface. Lacking a physical keyboard, a virtual keyboard is
rendered on the touch screen. The iPhone's functions include those of a
camera phone and portable media player (equivalent to the iPod) in addition
to text messaging and visual voicemail. It also offers Internet services
including e-mail, web browsing, and local r connectivity. The first generation
phone hardware was quad-band GSM with EDGE; the second generation
also adds UMTS with HSDPA.
Apple announced the iPhone on January 9, 2007.
The announcement was preceded by rumors and
speculation that circulated for several months.
The iPhone was initially introduced in the United States
on June 29, 2007 and is in the process of being
introduced worldwide. It was named Time magazine's
Invention of the Year in 2007. On July 11, 2008, the
iPhone 3G was released and supported faster 3G
data speeds and Assisted GPS.