Professional Documents
Culture Documents
Apple Inc.
Elev:
Alex Dumitru
Profesor coordonator:
Gabriela Maria Duma
Apple Inc
Contents
1. Introduction
2. Chapter 1: History
2.1 1976–80: Founding and incorporation
2.2 1981–89: Success with Macintosh
2.3 2011–12: Steve Jobs's death
3. Chapter 2: Products
3.1 Mac
3.2 iPad
3.3 iPod
3.4 iPhone
3.5 Apple TV
4. Chapter 3: Corporate identity
4.1 Logo
5. Conclusion
6. Bibliography
Introduction
Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops,
and sells consumer electronics, computer software and personal computers. Its best-known hardware products
are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its
consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web
browser, and the iLife and iWork creativity and productivity suites.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to develop and sell
personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple
Inc. on January 9, 2007 to reflect its shifted focus towards consumer electronics.
Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from
2008 to 2012. On September 30, 2013, Apple surpassed Coca-Cola to become the world's most valuable brand in
the Omnicom Group's "Best Global Brands" report.
As of May 2013, Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and
iTunes Store, the latter of which is the world's largest music retailer. Apple is the largest publicly traded corporation
in the world by market capitalization, with an estimated market capitalization of $446 billion by January, 2014. As
of September 29, 2012, the company had 72,800 permanent full-time employees and 3,300 temporary full-time
employees worldwide. Its worldwide annual revenue in 2013 totalled $170 billion. As of Q1 2014, Apple's five-year
growth average is 39% for top line growth and 45% for bottom line growth. In May 2013, Apple entered the top ten
of the Fortune 500 list of companies for the first time, rising 11 places above its 2012 ranking to take the sixth
position.
2. Chapter 1: History
2.1 1976–80: Founding and incorporation
The Apple I, Apple's first product, was sold as an
assembled circuit board and lacked basic features such
as a keyboard, monitor, and case. The owner of this
unit added a keyboard and a wooden case.
3.2 iPad
On January 27, 2010, Apple introduced their much-anticipated
media tablet, the iPad, running a modified version of iOS. It offers
multi-touch interaction with multimedia formats including
newspapers, magazines, ebooks, textbooks, photos, movies,
videos of TV shows, music, word processing documents,
spreadsheets, and the most existing iPhone apps.
On October 22, 2013, Apple introduced the iPad Air. It added the iPad 4
new 64 bit Apple-A7 processor. The iPad mini with Retina Display
was also introduced, featuring the Apple-A7 processor as well.
Since its launch, iPad users have downloaded three billion apps,
while the total number of App Store downloads is over 25 billion
iPad Air
Chapter 2: Products
3.3 IPod
iPhone 3G
iPhone 4G
Chapter 2: Products
On October 4, 2011, Apple unveiled the iPhone 4S, which was
first released on October 14, 2011. It features the Apple A5
processor, and is the first model offered by Sprint. Another
notable feature of the iPhone 4S was Siri voice assistant
technology, which Apple had acquired in 2010, as well as other
features, including an updated 8MP camera with new optics.
Upon the launch of the iPhone 5S and iPhone 5C, Apple sold
over nine million devices in the first three days of its launch, which
sets a new record for first-weekend smartphone sales. This was
the first time that Apple has simultaneously launched two models
and the inclusion of China in the list of markets contributed to the
record sales result.
iPhone 5, 5c and 5s
Chapter 2: Products
3.5 Apple TV
I chose this topic because I love everything that has to do with technology and this huge brand,
Apple Inc. have, decidedly what I want!
To begin with, the passion for iPone, for example, starts two or three years ago when I saw the
phone at a friend of mine. It was the 3g’s model which tooks my minds. At that moment I didn’t know
what kind of phone is. All I knew is that I had to have one for my own. So, I started negotiations with
my parents. It tooks two years till I get that phone, but it was a better one. The 4s generation was my
first gadget from Apple. And know comes the big thing. In 2013 my mother bought me the fifth
generation of iPhone, iPhone 5. And from that moment I started fell an important person.
To sum up, is a nameless feeling when you have this gadgets in your hands. I love Apple and I
admire the people who keep this company to such a high level of products.
"I'll always be connected with Apple. I hope that during my years of my life to be woven thread at
Apple as a carpet. It could be a few years will not be here, but I always come back "
6. Bibliography
Books:
Goodell, Jeff. "The Rise and Fall of Apple Inc." Rolling Stone issues 731, 732
Moritz, Michael, The Little Kingdom: The Private Story of Apple Computer New
York: William Morrow and Company, 1984.
Levy, Steven,Insanely Great: The Life and Times of Macintosh, the Computer
That Changed Everything. New York: Viking, 1994
Fig. 9: Ipad 2
Verizon in addition to the existing offering by
AT&T. However, the availability of the iPad 2
has been limited as a result of the devastating earthquake and ensuing tsunami
in Japan in March 2011.
On March 7, 2012, Apple introduced the third-generation iPad, marketed as
"the new iPad". It added LTE service from AT&T or Verizon, the upgraded A5X
Fig.10: iPad 3
processor, and the Retina display, originally
implemented on the iPhone 4 and iPhone 4s.
The dimensions and form factor
remained
relatively
unchanged, with the new iPad
being a fraction thicker and heavier than the previous version, and minor
positioning changes.