Scribd
Upload
36 views1 page

Sunzi Company Analysis & Recommendations

This document outlines a strategic analysis of Sunzi company. It begins with an introduction of the company's background, industry, and market positioning. Section B applies philosophies from The Art of War to Sunzi's operations. Section C performs a SWOT analysis of internal strengths, weaknesses, opportunities, and threats. Section D states findings from the SWOT and provides recommendations. The conclusion summarizes key points.

Uploaded by

Zheng How
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
36 views1 page

Sunzi Company Analysis & Recommendations

This document outlines a strategic analysis of Sunzi company. It begins with an introduction of the company's background, industry, and market positioning. Section B applies philosophies from The Art of War to Sunzi's operations. Section C performs a SWOT analysis of internal strengths, weaknesses, opportunities, and threats. Section D states findings from the SWOT and provides recommendations. The conclusion summarizes key points.

Uploaded by

Zheng How
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Sunzi

Section A: Introduction

i. Company background
Founder
Business involved area
Mission &Vision, Slogan
History

ii. Company Industry Analysis


Competitors Analysis
Market & customer Analysis: - segmentation strategy, targeting strategy,
positioning strategy

Section B: Application

Philosophy 1 (Chapter)

Philosophy 2 (Chapter)

Philosophy 3 (Chapter)

Philosophy 4 (Chapter)

** Application of any chapter we learned which matches with the information we obtained
for the company.

Section C: SWOT Analysis

Internal Analysis:

i. Strength: what is the power (better than competitors) they have in doing this
business
ii. Weakness: What is the things they lack of
iii. Opportunities: Chances/ future market
iv. Threat: What problem they are facing

Section D: Findings & Recommendations

Findings: from SWOT Analysis above (Each part take one point which 4 of it can related to
each other)

Recommendations: Suggestion about any resolution to the particular problem based on


Findings

Conclusion

Summary (may be optional, not sure whether it is compulsory), References

You might also like