Sunzi

Section A: Introduction

i. Company background
Founder
Business involved area
Mission &Vision, Slogan
History

ii. Company Industry Analysis

Competitors Analysis
Market & customer Analysis: - segmentation strategy, targeting strategy,
positioning strategy

Section B: Application

Philosophy 1 (Chapter)

Philosophy 2 (Chapter)

Philosophy 3 (Chapter)

Philosophy 4 (Chapter)

** Application of any chapter we learned which matches with the information we obtained
for the company.

Section C: SWOT Analysis

Internal Analysis:

i. Strength: what is the power (better than competitors) they have in doing this
business
ii. Weakness: What is the things they lack of
iii. Opportunities: Chances/ future market
iv. Threat: What problem they are facing

Section D: Findings & Recommendations

Findings: from SWOT Analysis above (Each part take one point which 4 of it can related to
each other)

Recommendations: Suggestion about any resolution to the particular problem based on

Findings

Conclusion

Summary (may be optional, not sure whether it is compulsory), References