Designer & Art Director

CV 2010

Work Me Education
Playdo AB I am a 26 year old Englishman living in Sweden. I grew Manchester Metropolitan University
2008-Present up in England and completed my degree in Design & Art BA(Hons) 1st Class: Design and Art Direction
Direction before moving to Sweden to start a family and 2003 - 2007
I found my current job shortly after moving to Sweden; begin my career.
a design role in a medium sized gaming company of 35 Colchester Institute
employees. Initially it was a position as a designer to update I have a genuine interest in design that impacts my daily HE: Diploma in Art and Design
the look and feel of the companies main website and online life. I currently work as a 2002 - 2003
presence. designer and art director for a small gaming studio in
Stockholm. My work of late has been mostly digital, I am Colchester Sixth Form College
As the company was restructured I also took on the role of very at home in Photoshop, Illustrator and pretty much all of AS/A-level: Art, Biology, Graphics, Chemistry
improving the design and user experience of not only the Adobe CS. 2000 - 2002
website but also the main game we were making.
Yet I am searching for a position that asks more from me East Bergholt High School
Earlier this year the company went through another period of and not my machine. I like pressure and to be challenged, GCSEs
restructuring with the launch of a new game and a smaller, both physically and mentally. 1995 - 2000
more focused team.
I love: rugby, cycling, being active with my kids, music,
It is a been a turbulent yet exciting period, in which I cinema, sketching and getting messy when it’s needed and
have adopted many roles and risen to some interesting playing the piano,
challenges. I have moved from a role as a junior designer to
a more challenging role to control the entire look and feel of I am currently recovering from a broken arm which has put
an MMO played and viewed by thousands every day. a stop to some of the above–and was also caused by some
of the above–but I hope to resume normal activities shortly.
Freelance work
Straight out of university I gained valuable work experience
in studios and hunted for freelance work. I have kept up the
freelance work in addition to full time work to further my
skills and portfolio. This gives me a taste of studio life and it is
something I am now looking to extend further.

November 2007–Present: Freelance

April–May 2007: Alphabetical Order, Work experience
November 2006–January 2007: Moonshine Media, London

References
David Nisshagen
Stardoll
+46 707 60 94 74

Patrick Geuder
Good Old
+46 706 52 02 05

William Sampson
info@williamsampson.com
www.williamsampson.com
0768 71 96 12
Migo Land
My role on this project has been very broad, working
mainly as an Art Director and illustrator, whilst also
controlling the interaction design, the creative
direction of the game, the website and the online
presense through affiliate sites and promotions.

The aim is to create an expansive and involving online

experience that mirrors our world, but with a touch of
fantasy and unique charm.

William Sampson
info@williamsampson.com
www.williamsampson.com
0768 71 96 12
 William Sampson
info@williamsampson.com
www.williamsampson.com
0768 71 96 12
 SHADY OAKS

AY
ATE B MIGOPOLIS
PIR

CASTLE RISE

William Sampson
info@williamsampson.com
www.williamsampson.com
0768 71 96 12
Playdo
Design and Art Direction for Playdo’s new brand.
A simple online presence was needed to reflect the
ambition of our product whilst maintaining professional
attitudes and a business minded approach to gaming.

A touch of humour and colour here and there sets the

tone, whilst still communicating clearly the dedication
Playdo has to quality.

William Sampson
info@williamsampson.com
www.williamsampson.com
0768 71 96 12
 William Sampson
info@williamsampson.com
www.williamsampson.com
0768 71 96 12
Spineworld
Before Migo Land there was Spineworld, another online
environment produced by Playdo. This was my first project at
Playdo and I was charged with improving the interaction
design, web presence and animated elements within the
game.

William Sampson
info@williamsampson.com
www.williamsampson.com
0768 71 96 12
Illustrations
I enjoy illustrating on a freelance and free time basis.
The main aim with producing illustrations, animation
shorts and story boards for myself is to push my own skill
set and abilities whilst absorbing new styles and
building my own confidence with different mediums.

William Sampson
info@williamsampson.com
www.williamsampson.com
0768 71 96 12
Animation
An animation short using an image from a favourite
book as a starting point. Animated in After Effects

William Sampson
info@williamsampson.com
www.williamsampson.com
0768 71 96 12
 Music Competition 2. Win near £300 of 3. Editors newsletter 11. Travel News 27. Encourage
Interview with Laura Win over £300 worth of prices in our 3. mha contacts 12. Feature - Take kids to stay
Critchely before her tour Paul Smith, Bioterm, Elemis 1st competition 4. Members Only the luxurious fit & healthy
with boyzone and more… drive the F1 Blue Line across
circuits Southern Africa

n
Fashion Celebs 5. Entertainment

io
ti t
The latest from Pinko, YSL, Jane Seymour, the new news

pe
m
BBC Thread and more… face of CC

co
2
2

rs
Travel Members Only

la
gu
The luxury Blue Train across Experience the thrill of the

re

Travel
Southern Africa world’s famous F1 circuits

ha

C 8
m
3
3

on
38 6
3
66
2
#

00

te
3
3
oni
sh

11

Te
Fa

c
hn
H
1

ea
1

ol

nt
og
lth

y
2
2
e
om

11
H

Bu
si

s
ne
6

7
6

ss
2
2
11
0
4
0
4
ic
us

22
M

Fo
od
2
22
rt
A

2
6. Jan Jensen’s
shoe shop 16. Laura Critchley 24. Super Magic 36. Online help to
8. Becoming Jane 10. George Bond 18. mha reviews Recipes support your 38. Home in the
9. Menswear 10. Property folio 20. Soulparade 20. Art News 25. Reviews & news growing business Savanna

Magazine layout
Freelance work for a London based lifestyle magazine.
Aimed at middle income working professionals, the editor
wanted something experimental, glossy and modern.

As well as the front page and contents pages, I also created

the logotype and format for the issue number.

William Sampson
info@williamsampson.com
www.williamsampson.com
0768 71 96 12
 SPACE
&
Typography
An integral part of design, I enjoy making illustrative drop
caps, custom typefaces, logotypes and vectorising old
classic typefaces.

PINK
rollerballS
William Sampson
info@williamsampson.com
www.williamsampson.com
0768 71 96 12
Banner campaign
An online animated banner campaign for Next clothing in
UK. Part of a wider campaign advertising their Valentines
range for their online catalogue.

William Sampson
info@williamsampson.com
www.williamsampson.com
0768 71 96 12