Refresher Training Test April 2017

1. Marketers often use the term ________ to cover various groupings of customers.
people
market
demographic segment
social class position

2. The first step in the marketing research process is to ________.

develop a research plan
define the problem and research objectives
analyze the internal environment
read marketing research journals

3. Marketers are always looking for emerging trends that suggest new marketing
opportunities. One such trend is the metrosexual. Which of the following items would
the metrosexual most likely have some interest for?
Cowboy boots made from elephant hide.
Tickets to WWF wrestling.
Saxophone lessons.
An all-over body spray by Axe.

4. A housewife requests a new treadmill for her birthday. With respect to consumer
decision roles, which role is the housewife currently playing?
Initiator
Influencer
Decider
Buyer

5. ________ is the act of designing the companys offering and image to occupy a
distinctive place in the minds of the target market.
Positioning
Product conceptualization
Promotion presentation
Preproduct launching

6. The four stages of the product life cycle include all of the following EXCEPT ________.
Decline
learning
 maturity
introduction
7. A ________ is the set of all products and items a particular seller offers for sale.
product line
product mix
family of products
product system

8. Goa hotels discount the cost of their hotel rooms during the hot summer months. On the
other hand, during the winter months, the price of these rooms increases. This is an
example of what type of discounts?
Seasonal
Functional
Quantity
Promotional allowance

9. The macromodel of effective communications contains nine elements. Two elements

represent the major parties in a communication. These two parties are called ________
and ________.
sender/subject
beginner/receiver
sender/receiver
initiator/receiver

10. The strategy of selling products to small, clearly identifiable segments of a market is
known as
Mass marketing
Specialized Marketing
Loss-leading
Niche Marketing

Name: _________________________________

Program : ______________________________