MCQ’s

1. Using digital marketing tool such as websites social media mobile apps and ads online video
email and blog that engage consumers anywhere, anytime via their digital device is Known as
___________________ marketing

Traditional

Direct and digital

Societal

Content

2. ______________type of promotions are targeted toward retailers and wholesaler

Consumer Promotions

Trade Promotions

Business Promotions

Sales force Promotions

3. Which of the following is also known as center-blf deals?

Samples

Cashback

Coupons

Price Packs

4. Advantage of direct and digital marketing for sellers include all of the following EXCEPT
__________________

Low cost
Efficiency

Speed

Needs for sales training

5. _____________________ type of promotions are targeted towards retailers and wholesalers

Consumer promotion

Trade Promotions

Business Promotions

Sales for promotions

6. In major advertising Decisions communication objectives & sales objectives are included in
______________________

Objective Setting

Budget Decisions

Message Decisions

Media Decisions

7. Moving products and material from suppliers to the factory is termed as

___________________

Reserve Logistics

Supply Logistics

Outbound Logistics

Inbound Logistics
8. Setting a high price for a new product to earn maximum revenues layer from the segments
willing to pay the high price makes few but more profitable sales this is known as
__________________________

Competitive Pricing

Segmented Pricing

Market Penetration

Market Skimming

9. Moving product from the factory to reseller aid ultimately to customers is termed as
_____________________

Reserve Logistics

Supply Logistics

Outbound Logistics

Inbound Logistics

10. ___________________ allowance are price reduction given for turning in an old item when
buying a new one

Trade in

Trade out

Replacement

Seasonal

11. __________________ rather than cutting prices to much competation, they add quality
services and value added futures to different their and thus support their higher prices
Good-value pricing

Value added pricing

Perceived Value pricing

Completion based pricing

12. The ________________ stage starts when a new products is first launched

Maturity

Introduction

Growth

Decline

13. Product mix _________________ refers to the total number of items company carriers within
its product lines.

Length

Width

Depth

Consistency

14. Which of the following is not a Consumer goods classification?

Convenience Products

Shopping Products

Unsought Products

Materials & Parts

15. Make Spiderman was referred in India in 5 language is an example of
____________________

Mass Marketing

Segmented Marketing

Niche Marketing

Micromarketing

16. Which of the following is not a type of segmentation?

Geographic

Demographic

Psychographic

Physiographic

17. In the _____________________ stage of business buying process, the buyer invites qualified
suppliers to submit proposals

Supplier Search

Supplier Selection

Proposal Solicitation

Order-Reunite Specification
18. Under_____________________________ buyers share sales and inventory directly written
suppliers

Customers managed inventory

Vender managed inventory

Business managed inventory

Direct marketing

19. There exist _____________________ types of co-operative strategies

two

three

four

five

20. _________________ category deals with product and process innovation and improvement.

R&D

Financial

Marketing

Operations

21. CPI _________________stands for ________________

Communist Party of india

Crime Patrol of India

Central Police Intelligence

Consumer Price Index

22. sell out strategy is often paired with _________________

Investment

Divulgence

Divestment

Reinvestment

23. ___________________ is the largest merger of two insurance giants in India

HDFC Life-Max Financial

LIC-OIC

ICICI-Aviva

Canara-HSBC

24. BPO is an acronym that stands for ____________________

Beta Process Offshoning

Business Process Outsourcing

Business Process Offshoring

Business Partner Outsourcing

25. Sobha Developers is a well known Indian brand that is into _________________

Chemicals

Pharmacy
Real Estate

Agriculture

26. Linder SEAS Matrix the letter S stands for ______________________

Strain

Strength

Strategy

Superior

27. Under IFAS Summary framework. the letter S stands for _____________

Summary

Submission

Summation

Synthesis

28. A corporation can’t gain access to a distinctive competency in _____________ ways

two
three

four

five
29. FedEx has a core competency in its application of _________________ to all its operations.

Marketing

Finance

Information Technology

All of the given options

30. RAND Corporation developed the _____________________ technique

Delta

Alpha

Delphi

Gamma

31. Lender the term BRIC the letter "I” stands for ___________________

Ireland

Italy

India

Indonesia

32. ___________________ is a type of NGO

Redpeace

Yellowpeace

Whitepeace

Greenpeace

33. Professor Michael Porter created ________________ forces Industry framework

two

three

four

five

34. CSR stands for _____________________ Social Responsibility

Cynical

Contextual

Corporate

Company

35. During the oil spill the company ________________ has paid out more than $28 billion as of
2015 without any legal requirement

Shell

HP
BP

None of the given options

36. There exist __________________ levels of Kohlberg's Levels of Moral Development

Zero

One

Two

Three

37. Strategic Management involves ________________________phases

38. P&G is the master of _____________________ Marketing

Push

Pull

Plan

All of the given options

39. An organization that is adept at creating, acquiring, and transferring knowledge and at
modifying its behavior to reflect new knowledge and insights

Learning organization

Adaptive organization

Lean organization

All of the given options

40. Under information Searches earnings and using the products is ___________________

Commercial Sources

Personal Sources

Experimental Sources

Public Sources

41. ___________________ group includes local community resident and organization

Internal publics

Citizen-action publics

Local publics

General publics

42. ___________________ have an annual disposable income in the range of 90000 to 199000

Seekers

Aspirers
Strivers

Deprived households

43. A want become ____________________ when it is backend by willingness & ability to pay

Necessities

Values

Exchange

Demand

44. If people performance matches expectations the customers is ___________________

Satisfied

Netrual

Dissatisfied

Delighted

45. The _____________________ concept holds that consumers will labor products that offer
the most in quality performances and innovations features.

Product

Selling

Marketing

Production
46. The _____________________ concept holds that consumers will labor products that offer
the most in quality performances and innovations features.

Product

Selling

Marketing

Production

47. A consumer buyer decision process consists of _________________ stages

48. Lifestyle involves measuring consumers major AIO dimensions What does ‘O’ stand for in
AIO dimensions?

Optional

Optimistic

Opinion

Occasional
49. There are ____________________ stages of the business buyer decision process?

50. A consumer buyer decision process consists of _________________ stages

51. A company can attack a competitor’s value proposition by positioning its brand as offering
___________________

More for the Same

More for Less

The Same for Less

More for more

52. Rolex can be an example of ______________________

Mass Marketing

Segmented Marketing
Niche Marketing

Micromarketing

53. A _____________________ consists of a set of buyers who share common needs for
characteristics that a company decides to serve.

Target market

Well-defined market

Well-planned market

Measurable market

54. New Product development starts with __________________

Idea Screening

Concept Development

Concept Testing

Idea Generation

55. In _____________________ stages as compared to other stages, profit are negative or low
because of the low sales and high distribution and promotion expenses

Introduction

Maturity

Decline

Growth
56. In Brand Sponsorship a manufacture has ____________________ Sponsorship options

57. In New Product Development ____________________ sources of new idea can be identified

58. A company’s costs take _________________ forms

59. ___________________ pricing is often product driven

Customer-based

Value-based
Cost-based

Competition-based

60. There are _____________________ price adjustment strategy

61. ________________________ is the process by which comprise enhance customers build

customers relationships, and create customer value in order to capture value from customer in
return

Customers Relationship Management

Customer Engagement

Selling

Marketing

62. Surf & Wheel by HUL is an example of _________________ segmentation

Geographic

Demographic

Psychographic

Behavioral
63. Designing an initial marketing strategy for a new product based on the product concept is
known as ______________________.

Business Analysis

Test Marketing

Product Development

Marketing Strategy Development

64. Combining two or more modes of transportation is known as ____________________

transportation

Multimodal

Combimode

Two-way mode

Modes
THEORY QUESTIONS

1. Explain Partner Relationship Management

2. Write a note on Product and Service Attributes

3. In Demand Design Decisions explain types of intermediaries