3D ROAD STICKERS

ASAD BUTT (G1F18BSCS0100)

MIAN HARIS (G1F18BSCS0143)
HUZAIFA BUTT (G1F18BSCS0098)
Nomi Virk (G1F17BSCS0107)

Submitted To: Mam Ayesha Saeed

ASAD BUTT
(G1F18BSCS0100)
INTRODUCTION

 Nowadays there is a lot of traffic problem in modern cities and due to this major
accident happen with lot of casualties. On main interchanges Government uses a
lot of budget in building concrete and steel speed breakers. We are here to provide
you with a better solution. Our new 3D Road Stickers are very cheap and easy to
install.

 These stickers create an optical illusion due to which the driver thinks it is a real
speed breaker and forces him to reduce speed.
LEVELS OF PRODUCT

 Core Customer Value:

It is a good quality sticker which will create a 3D optical illusion for drivers which
forces them to reduce speed.

 Actual Product
 Augmented Product
Actual Product

 Brand name:
The brand name is “Istickers”
 Quality level:
A good quality sticker with a printed 3D illusion on it. A durable adhesive is used
which increases the long term durability. A thin plastic film is applied which also
makes them waterproof.
Actual Product

 Design and colors:

It is sticker with different shapes and sizes to fit the need and
demand. It’s just like real speed breaker.

 Packaging and label:

It is available in transparent box. The sticker is covered with plastic bubbles
wrap. there is a user manual guide in the box and warranty paper. Outside of the
packaging there is branding of company and a label with some details related to
product.
Actual Product

 Features:
It is a long-lasting and waterproof sticker. It has a very strong adhesive with
good grip. It can also function as a reflector at night.
Augmented Product

 Delivery and credit:

Provides online services to order product online and get the customized sticker
according to your need. You can pay credit through online payments as well as you
can also pay credits at delivery time. It’s all depends on your ease.

 Installation:
Its installation is very easy. Just peel the tape and attach it to the surface.
Augmented Product

 Warranty:
““istickers”” provides a money-back warranty if the product is defaulted.

 After sale services:

In after sale service we can give a lot of packages to the customer with 6-months
Warranty. You can get it from any outlet easily and also get it online.
MIAN HARIS
(G1F18BSCS0143)
Converting a Product into Brand

Name and Logo:

“3D Road Stickers”

Stages of New Development

 Idea generation:
A unique idea to create a virtual speed breaker that will save money and
time.

 Idea screening:
We decided that it will be good it will give us profit as well as good reply in any
cases. Make a reasonable price to sell our product.
Stages of New Development

 Concept Development:
The concept is that the product is made of a 3D sticker which will create a visual
effect of a real speed breaker.

 Market strategy development:

The company sales new product in low prices in market to observe the market so
that we could sell our product rapidly.
Stages of New Development

 Business analysis:
It will decide the project is beneficial or not and sales volume based upon size of
marketing. It just depends on market place to justify our analysis and target that
market place.

 Product development:
After all the above testing company is ready to make a product.
Stages of New Development

 Marketing Testing:
Product is ready to be branded with name, logo and packaging and we sale the
product in selective area to observe actual performance.

 Commercialization:
After successful the testing company distribute different channels for a new sales
product with their brand name and new look.
HUZAIFA BUTT
(G1F18BSCS0098)
The Promotion Mix

 Advertising:

Advertising is defined as any paid form of non-personal

presentation and promotion of ideas, goods, and services by an
identified sponsor. It is a way of mass communication. It is the most
popular and widely practiced tool of market promotion. Various
advertising media include television, radio, newspapers, magazines,
outdoor etc. are used for advertising the product.
The Promotion Mix

 Sales promotion:

Promotion is a tool used to cover up our short term sales. Promotion

can be launched directed at consumer. The focus of advertising to
create reason for purchase the focus of promotion is to create
interesting things to buy. Trade incentive could be price off, free goods
and allowances. Sales force could be convention, trade shows,
competition among sales people.
Advertisement

 Advertising is any paid form of way in which we promote our

product and deliver our message to consumers. We will be using
advertisement all 4 parts to promote our product.

 Broadcast
 Print
 Internet
Advertisement

 Print
We will also give our advertisement in the printed media like
newspapers and magazines in the sports section and main page.
 Internet
Internet is the most common thing people use and social sites like twitter,
Facebook and Instagram. People spend more time on these social sites than watching TV or
reading newspaper or magazine. So, internet will be our most essential part in the promotion
of our project
 Broadcast
We will be broadcasting our advertisement on all channels possible that have the most
audience of age above 15. Mostly will be the sports channel.
Social Media Sites
Facebook Instagram
Pricing Strategies

 Market Skimming:
We will sale our product at high to low price because no competitors are present in the
market. Main focus is to capture the market.

 Product Line Pricing:

We don’t have any product line; we only have a single product and its price is 100Rs
per ft.
 Product Bundle Pricing:
When someone will purchase our product in bundle we will give them 10% discount. 
Price Adjustment Strategies

 Segmented Pricing: 
As our product price is 100Rs per ft. We will give some discount if someone will
purchase from our Facebook page to promote.

 Geographical Pricing:
Geographical pricing sees the variations in price in different parts of the world.
istickers company will pay whatever the tax will be charged at the time of shipping.
NOMI VIRK SAHIB
(G1F17BSCS0107)
Sales Promotion

 Sales promotion is the process of persuading a potential customer to buy the

product. Sales promotion is designed to be used as a short-term tactic to boost
sales – it is rarely suitable as a method of building long-term customer loyalty.
Some sales promotions are aimed at consumers.

 Tools for sales promotion

The marketers need to choose the right sales promotion tool to reach its
audience. Below are the major promotion tools directed towards consumers.
Sales Promotion

 Sample:
To offers free samples to consumers in various ways of doing door-to-door
visits, at stores, malls, attached to another product.

 Coupons:
Coupons are used in which a buyer can buy a product at a reduced price. These
are mailed, accompanied with other products, newspapers, direct mail etc. This helps
consumers and also the dealers as they are required to stock the product because of a
possibility of increase in demand. These help in introducing a new product,
encourage trials, etc.
Sales Promotion

 Cash refund:
We will give certain percentage of refund as part of the deal for buying a product.
The refund is not given while making a purchase but received when the buyer
submits a proof-of-purchase to us.

 Premium:
Premium refers to goods offered either free or at low cost to buy a product. A
premium may be inside the package, outside it or received through mail. Our product
package itself serves as a premium.