Clothing.

Store

Introduction:
Clothes are the basic need of human. In this new generation, people are defined
by clothing senses also along with other classifications.
Clothing.Store is an online and offline based platform where people today and
tomorrow can get their preferred clothes with customized and readymade design.
This report explains the marketing mix of launching an online based new clothe
store business “Clothing.Store”.
It was simply launched and advert in February 2020. Clothing.Store stocks the
better-quality Men’s Clothes in competitive lower price than market. It will be
advertised in the online and offline market as soon as possible.

Marketing Mix:
 Product:
For the satisfaction of the customer we maintain better quality premium fabrics
and international buyer products. Hence our product is a basic need in the market
it can be or may be found anywhere in the market is our product not a unique one
for the market but Ours can be compatible in the market. Again, our products are
supervised with 100% to 110% quality checking. Again, we package the products
carefully with A+ quality packages and deliver carefully to customer.

 Price:
As we’ve launched our product in the market, we have an idea about the
price range people want to purchase a product (after our survey). We put the
definite price range of our product. If we selected extensively high price,
customers would not buy and volume of sales would get low. On the other
hand, setting lower price with small profit wouldn’t cover the cost. So, we
had to consider the following things in selecting price.
 Acceptance of product
 Earning profit
 Maintaining customers share

 Place:
We choose the selective distribution for our product. We will supply our
product all over Dhaka on the basis of our product demand through taking
orders on our Facebook page mainly.

 Promotion:

Advertisements will be given on mainly on Facebook and Instagram.

Advertising themes will be changed with time and promotional activity will
be carried out to generate the consumer. In different occasion we will
provide special discounts where attractive point of purchase display would
be arranged to create positive image in consumer’s mind.

 Conclusion:
Building a new brand needs huge promotional activities. To introduce a
completely new product it needs effective and future oriented sequential
steps. Clothing.Store will follow every step sincerely and never let its quality
down as our moto is customer satisfaction comes before profit.