Fill in the blanks:

Entrepreneurs will take a look at each customer’s demand in the market. Understanding your market will help reach your goal to
compete with bigger competitors. Building positive relationships with customers require more understanding in customers’ purchasing motivations
and habits. (1) __________________ and (2) ______________________ basically join hand in hand to promote its product and services. (3)
____________________is a sage in market identification process that aims to determine the buyers’ common needs and behavior. There are four
methods for segmentation, (4) ____________________, (5) ____________________, (6) ______________________, and (7)
_____________________. There are two types of customer requirements, the (8) ___________________ and (9) _________________, the tangible
and intangible things.

IDENTIFICATION: Identify the following.

___________________10. This refers to the ability of the entrepreneur of being intuitive. This also known as intuition.
___________________11. This allows the entrepreneur to see things in a very positive and optimistic way in the midst of difficult situation.
___________________12. It is the act or process of trying to get or win something.
___________________13. They are the ones that pay cash in exchange for your goods and services.
___________________14. It is defined as companies or businesses that have the ability to penetrate or enter into a particular industry.
___________________15. It is a state or situation wherein business organizations are competing with each other in a particular market.
___________________16. It is one that serves the same purpose as another product in the market.
___________________17. Are the one that provide something that is needed in business operations such as office supplies and equipment.
___________________18. Can be defined as the steps taken in order to begin a new enterprise. It is a step-by-step method one has to follow to set
up a business.
___________________19. Tangible thing or things that can be seen. Characteristic specifications that a consumer expects to be fulfilled in the
product.
___________________20. An intangible thing or product that cannot be touched but the customer can feel the fulfillment.

Determine what method of market segmentation (Geographic, Demographic, Psychological and Behavioral Segmentation) will be used for the
following items.
21. We have Climate Change ____________________________
22. Over 60 years of age ____________________________
23. Branded (US Levi’s) ____________________________
24. This product is good for my health ____________________________
25. Most People in the community are Roman Catholic ____________________________

EUMERATION: Enumerate what are being ask in each items

26-29. Variables to consider in Geographic Segmentation
30-37. Variables to consider in Demographic Segmentation
38-42. Five forces competing within the industry
43-50. Variables to consider in Psychological Segmentation

Fill in the blanks:

Entrepreneurs will take a look at each customer’s demand in the market. Understanding your market will help reach your goal to
compete with bigger competitors. Building positive relationships with customers require more understanding in customers’ purchasing motivations
and habits. (1) __________________ and (2) ______________________ basically join hand in hand to promote its product and services. (3)
____________________is a sage in market identification process that aims to determine the buyers’ common needs and behavior. There are four
methods for segmentation, (4) ____________________, (5) ____________________, (6) ______________________, and (7)
_____________________. There are two types of customer requirements, the (8) ___________________ and (9) _________________, the tangible
and intangible things.
IDENTIFICATION: Identify the following.
___________________10. This refers to the ability of the entrepreneur of being intuitive. This also known as intuition.
___________________11. This allows the entrepreneur to see things in a very positive and optimistic way in the midst of difficult situation.
___________________12. It is the act or process of trying to get or win something.
___________________13. They are the ones that pay cash in exchange for your goods and services.
___________________14. It is defined as companies or businesses that have the ability to penetrate or enter into a particular industry.
___________________15. It is a state or situation wherein business organizations are competing with each other in a particular market.
___________________16. It is one that serves the same purpose as another product in the market.
___________________17. Are the one that provide something that is needed in business operations such as office supplies and equipment.
___________________18. Can be defined as the steps taken in order to begin a new enterprise. It is a step-by-step method one has to follow to set
up a business.
___________________19. Tangible thing or things that can be seen. Characteristic specifications that a consumer expects to be fulfilled in the
product.
___________________20. An intangible thing or product that cannot be touched but the customer can feel the fulfillment.
Determine what method of market segmentation (Geographic, Demographic, Psychological and Behavioral Segmentation) will be used for the
following items.
21. We have Climate Change ____________________________
22. Over 60 years of age ____________________________
23. Branded (US Levi’s) ____________________________
24. This product is good for my health ____________________________
25. Most People in the community are Roman Catholic ____________________________
EUMERATION: Enumerate what are being ask in each items
26-29. Variables to consider in Geographic Segmentation
30-37. Variables to consider in Demographic Segmentation
38-42. Five forces competing within the industry
43-50. Variables to consider in Psychological Segmentation