Parent’s Signature: INTERNATIONAL ACADEME OF ENSCIEMA

PREFINAL EXAMINATION

Entrepreneurship 12 Score _________

Name___________________________________________________ Date _________________ Miss Salazar
I. Identify the following terms. (25 pts)
__________________1. Understand where else customers to go get similar information, services or products and what attracts them
to those sources.
__________________2. This is an information gathering exercise to determine the viability or acceptability of a product or service
an entrepreneur intends to offer in the market.
__________________3. This includes moderated group interviews and brainstorming sessions that provide information on users’
needs and behaviors.
__________________4. This is the most common way to gather primary research with the use of questionnaire or interview
schedule.
__________________5. This is a type of FGD that tries to understand where else customers go to get similar information,
services, or products and what attracts them to those sources.
__________________6. This is a kind of research that relies on data records of the business, as well as on research reports
published by the media.
__________________7. The use of a name, term, symbol, or design- or a combination of these-to identify the product.
__________________8. A a word, a group of words, sign, symbol, logo or a combination thereof that identifies and differentiates
the source of the goods or services of one entity from those of others.
__________________9. It involves getting the message out to customers about your product or service.
__________________10. A label declaring the price of an item for sale.
__________________11. The blue print of the business that the entrepreneur would like to start.
__________________12. The personnel of an organization are the people who work for it
__________________13. A visual chart that represents the structure of a company.
__________________14. The net amount of cash and cash-equivalents being transferred into and out of a business.
__________________15. The analysis that shows how many sales it takes to pay for the cost of doing the business.
__________________16. A forecast of future revenues and expenses.
__________________17. It refers to a business's overall game plan for reaching prospective consumers and turning them into
customers of their products or services.
__________________18. A document that provides evidence of a sale of a service by or to a business.
__________________19. This is a traditional method of data collection done on a face-to-face manner with the respondents.
__________________20. Generally, how many participants must be found in every group during a focus group discussion?
__________________21. What is the typical length (in terms of time) of an interview for a market research?
__________________22. This method is bringing the product directly at the doorstep of potential buyers.
__________________23. It refers to a list of prices of various goods found in a shelf or a corner for the information of the
customers.
__________________24. Information gathered directly from the respondents who answered set of questions.
__________________25. This is the same with the trademark except that it refers to a service offering.
II. Classify in which part of the business plan each question/concern falls. Write your answer on the space provided. (25 pts.)
_____________________1. How big is the sector you will be operating in?
_____________________2. What are the main strengths and weakness of your competitors?
_____________________3. Make up a list of your main suppliers and their credit terms.
_____________________4. Can you list three major competitors that offer similar products or services to yours?
_____________________5. How will you finance the changes you may need to make in your business?
_____________________6. How much do you and your partners plan to invest in the business?
_____________________7. Invest in Information Technology Systems.
_____________________8. Which business opportunities can you identify for growth and greater profitability?
_____________________9. In what aspect can your product or service be described as innovative?
_____________________10. Plan on contingency suppliers in case of emergencies.
_____________________11. Take into consideration all the costs involved.
_____________________12. Do you believe there is a real need for your product or service?
_____________________13. How will your product or service satisfy client needs and expectations?
_____________________14. What training will your work force require to be able to meet your future plans?
_____________________15. Provide a list of your core competencies that give your product or service certain advantages.
_____________________16. Do you intend to operate a quality management system of any sort?
_____________________17. Do you have access to other sources of funds?
_____________________18. Prepare a corrective action plan for the variances that will inevitably occur.
_____________________19. List three important features that make your product or service worth having.
_____________________20. Ensure you are conformant with Health and Safety and/or Environmental regulations.
_____________________21. How will you keep control of your cash flow?
_____________________22. Give a summary of the sales and profit forecast figures.
_____________________23. What are the general sector trends?
_____________________24. Can you list your main competitors and their estimated market share?
_____________________25. Plan periodical reviews of actual performance against budget.
 Entrepreneurship -Page 2 of 2- Prefi
III. Complete the table by providing the rights of the customers, and concrete example for each right. Further, write the consumer
related law for each. (15 pts.)
Rights of Consumers Concrete example Consumer-related laws

1.

2.

3.

4.

5.

IV. Answer the following questions briefly and concisely. Answer in COMPLETE sentences, unless the question provides another
way of answering it. Put your answer in another sheet of paper.
1. Why are market researchers conducted? (Provide five reasons – 5 pts)
2. Why will market researchers make use of a personal interview? Provide three reasons. (3 pts)
3. What is the importance of doing secondary researches although primary researches are already available? (3 pts)
4. Discuss three consideration in the conduct of FGD’s. (3 pts.)
5. What are the advantages of placing a price tags on goods being sold. (4 pts)
6. Why must there be 10-12 participants to be recruited for a focus group discussion? (2 pts)
7. Provide 7 examples of secondary research or information. (7 pts.)
V. Given are the most recognized local trademarks or logos, discuss the product/service offered and explain its characteristics that
made the brand name famous and popular. (15 pts.)

VI. Create a brand name or logo of your own, thus discuss on how would you promote your product or service to increase your
sales. Choose three (3) ways on how would you have the sales promotion and discuss your ways on how would accomplish it.

Logo Sales Promotion

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