LA CONCEPCION COLLEGE.

INC We acknowledge the result of

Francisco Homes/Kaypian Rd., City of San Jose Del Monte, Bulacan this exam
Telefax No.: (044) 769-0686 ________________________
Website: www.laconcepcioncollege.com Parent’s signature over Printed name
Date:

SEMI-FINALS EXAMINATION IN PRINCIPLES OF MARKETING 11

Name: _______________________________________________ Score: _____________________
Grade & Section: ______________ Teacher: Jaymerie C. Diaz Date: ______________________
I. MULTIPLE CHOICE.
Directions: Read each question carefully. Write your answer on the blank provided before each
number. Letter Only. STRICTLY NO ERASURE. ERASURE MEANS WRONG.

__________1. _______ is a popularly used framework for understanding the competitive structure of an
industry?
A. James Porter’s B. Abraham Maslow C. Peter Drucker D. Michael Porter’s
__________2. Knowledge of relevant trends can lead to insights into possible _________to a firm’s operations?
A. Trends B. Suppliers C. Buyers D. Opportunities and Threats
__________3. If the is too dependent on its _________?
A. Trends B. Suppliers C. Buyers D. Opportunities and Threats
__________4. The firm’s own _______ can pose a threat as well if the firm is too market depend?
A. Trends B. Suppliers C. Buyers D. Opportunities and Threats
__________5. What property and equipment would it have access to?
A. Product and Service B. Cash Flow C. Exchange D. Assets and other resources
__________6. What are already being offered, if any?
A. Product and Service B. Cash Flow C. Exchange D. Assets and other resources
__________7. How much money does it have and how much does it expect to flow in over time?
A. Product and Service B. Cash Flow C. Exchange D. Assets and other resources
__________8. Who they are and what their respective strength and weakness may be?
A. Competitors B. Substitutes C. Strategic alliances D. Product and service
__________9. What alternative products or services your markets might be considering rather than your core
product?
A. Competitors B. Substitutes C. Strategic alliances D. Product and service
__________10. Is all about how can you simplify the process of environmental scanning by focusing on the
most essential areas for assessment?
A. The Marketing Environment B. Marketing
C. The Origins of Marketing D. Origins of Marketing Environment
II. Directions: Write TRUE if the statement is correct and FALSE if the statement is wrong.
__________1. Macro environment refers to the set of conditions that exist in the economy as a whole.
__________2. Micro environment is the factors or elements in a firm’s immediate environment which affect its
performance and decision making.
__________3. All organization operate in a macroenvironment.
__________4. Efficiency is far more important than effectiveness in today’s competitive environment.
__________5. A cost structure that stays competitive (as low as lower than competitors) guarantees success.
__________6. Top managers are also called tactical managers since they must translate the general goals into
specific objectives and activities.
__________7. In today’s work environment, one should only focus on becoming a specialist given that jobs are
becoming so specialized.
__________8. Market environment and business environment are marketing terms that refers to factors and
forces that affect a firm ability to build and maintain successful customer relationship.
__________9. When a good service is promoted, the purpose of the promotion is to inform, persuade or remind
costumer.
__________10. The example of marketing environment are demographic, economic, technological, ecological,
political, legal and socio-cultural conditions.
__________11. The movement toward a higher value information-oriented job.
__________12. The external environment includes that the organization controls.
__________13. An internal environment is composed of all the outside factors or influences that impact the
operation of business.
__________14. Value that refers to say the suggested retail price of goods and services in market.
__________15. A competitive environment is where different business competes by using various promotional
strategies, marketing channels and pricing methods within a given market.
III. FILL IN THE BLANKS
Directions: Fill in the blanks with the correct answer.
1. ______________ are terms that refers to factors and forces that affect a firm ability to build and
maintain successful customer relationship.
2. ______________ refers to the set of conditions that exist in the economy as a whole.
3. ______________ is the factors or elements in a firm’s immediate environment which affect its
performance and decision making.
4. The ______________ includes that the organization controls.
5. An ______________is composed of all the outside factors or influences that impact the operation
of business.
6. A firm also faces risks due to ______________ that threaten to steal market share from its industry.
7. The suppliers can decide to increase their prices or even become __________to the industry as well.
8. ___________ is a popularly used framework for understanding the competitive structure of an
industry.
9. In the end, environmental scanning is all about identifying important __________ in the
environment.
10. If the is too dependent on its ______________.
11. A ______________ is where different business competes by using various promotional strategies,
marketing channels and pricing methods within a given market.
12. Knowledge of relevant trends can lead to insights into possible ____________to a firm operations.
13. Going through the different elements above is what called a ______________.
14. The firm’s own ______________ can pose a threat as well if the firm is too depend on these
suppliers know it.
15. The risks faced by a firm due to its ______________ is the most obvious form of operational risk.

IV. ENUMERATION
Directions: Make a model of “The Components of Business Environment” and label it? (5 points)

GOOD LUCK AND GODBLES!!S