Republic of the Philippines

Department of Education

Region III

Schools Division Office of Bulacan

Parada National High School

Parada Sta. Maria Bulacan

ENTREPRENEURSHIP

Demonstrate Understanding of the 4Ms of

operations

ACTIVITY SHEET

NAME: ______________________________________________________________________

GRADE AND SECTION: ______________________________________________________

DATE OF SUBMISSION: _____________________________________________________

I. OBJECTIVES

A. Content Standards
The learner demonstrates understanding of environment and market in
one’s locality/tow

B. Performance Standards:
The learner independently creates a business vicinity map reflective of
potential market in one’s locality/town.

C. MELCs:
Describe the 4Ms (Manpower, Method, Machine, Materials) of operations
in relation to the business opportunity:
1. Test the product prototype
2. Validate the service description of the product with potential
customers to determine its market acceptability;
3. Select/pinpoint potential suppliers of raw materials and other
inputs necessary for the production of the product or service
TLE_ICTAN11/12EM-Ia-2

D. Specific Objectives:
1. discuss product prototype testing
2. determine how to validate the service description of the product with
potential customers
3. Select/pinpoint potential suppliers of raw materials and other inputs
necessary for the production of the product or service

II. CONTENT
LESSON 1: DEVELOPING A BUSINESS PLAN (DP)

III. PROCEDURES:
A. Preliminary Activities

1. Pre-Test

DIRECTIONS: Choose the letter that you think is the best answer to each of
the following questions. Write the letter of your choice on your answer sheet.

1. Process of establishing documented evidence which provides a high degree of

assurances.
a. Gathering of information b. Product Validation
c. Research d. Quality assurance
2. The last stage prior to full launch of your product
a. General cleaning b. Inspection
c. Business Registration d. Market Testing
3. View keyword traffic, amount of competition, and buying intentions
associated with keywords.
a. Google Trends b. Google Ads Keyword Planner
c. Market Samurai d. None of these
4. Gathering a direct feedback from customers about a product.
a. Product Testing b. Prototype testing c. Inspecting d. None of these
5. Tool where you can compare keywords, view search behavior in different
countries and subregions of your customer/ potential customer.
a. Google Trends b. Google Meet c. Market Samurai d. Google adds
6. The major reasons for validation are:
a. Quality assurance, Economics, Compliance
b. Compliance, Quality Assurance, Economics
c. Both a and b are correct
d. None of these
7.The process of gathering feedback directly from customers or potential
customers about a product
a. Product testing b. Market Testing
c. Prototype testing d. Visual testing
8. It has many resources that can help business owners learn more about their
market and customers.
a. You tube b. Billboards c. Google d. Browser
9. One of those tools that can help you learn more about your customers and
market.
a. Shopping insights b. Talk to people c. Market testing d. None of these
10. It is such a rewarding phrases of New Product Development (NPD).
a. Product Testing b. Visual prototype
c. Market Research d. None of these

2. Reviewing Previous Lesson

DIRECTIONS: Answer the following questions. Write your answer on your

paper.

1. Among the 4 M's of Management, which do you think is the most

important to production and Operations Management and why?
2. What is the formula in writing compelling product descriptions?
3. What is the importance of setting goals in making product description?
4. What is a Product Prototype?
5. Enumerate the four classification of Prototype.
B. Presenting the New Lesson
Prototype testing is one of the most rewarding phases of new product
development (NPD). Developing a prototype of your product allows you to bring
your product to life for the first time and test it in its market. Your investment
in market testing your prototype will help you prepare your product for market
entry
1. ACTIVITY: Motivation
DIRECTIONS: Read and answer the following guide question. Write your
answer on you paper
1. Get to know about the latest cellphones in the market. What is the
role of the creative mind in coming up with that product?
2. Focus on the design of the product. What is the utilitarian-purposive
appeal of the product? Do you like to sell it?
3. What is emotionally captivating about the product
4. Does it make you want to own it?
5. If you were able to buy the product, would you feel more important
and accomplished?
2. ANALYSIS:

DIRECTIONS: In Continuation of question above, read and answer the

following question. Write your answer on your paper.

1. Evaluate the role of the technical mind in coming out with the
cellphone. Is there new technology in the product?
2. Is it highly functional and operational for user?
3. To what extent did the technical mind use old knowledge for the new
application in this particular cellphone?
4. Is the technical design of this cellphone rendered in a superior wat?
5. How does the present product improve upon the old? Is the
improvement worth it?

3. ABSTRACTION (Discussion of the Topic)

Product testing
Product testing is the process of gathering feedback directly from
customers or potential customers about a product. Product testing can happen
both before and after the official launch, all the way from the initial idea stage
to the prototype to the finished product. In the beginning, product testing helps
businesses to determine the viability of the product. Moving closer to the
launch-ready version, product testing identifies ways to further improve on
what’s already been built
Important of product testing
Throughout your business planning and especially before you launch,
it’s crucial to get an outside perspective on your product. What’s more, you
need to get to know the market. Otherwise, your online business may flop,
flushing away all your invested time and money. Although it may seem like a
lot of initial effort, planning and seeking out market insights ahead of time will
save you a lot of time and money in the long run.
How to test a product before launch
Market Research
As you form your business idea, take the time to learn more about the
market for your product. In particular, get into the minds of your customers,
scope out your competition, and get up to speed on industry trends.
Who are your customers?
You probably have a general idea of your target market, but this is the
time to drill down even more.
Google has many resources to help business owners learn more about
their markets and customers. You can find many of these tools collected within
the Google Consumer Insights page. Check out the tools below:
1. Shopping Insights - Compare trends in shopping categories with search
volume, top brands, interest by location, and searches by device.
2. Find my Audience - Find out which customers are the most relevant and
valuable to you on You tube.
3. Think with Google - Find business-related articles and data points about
consumer behavior.
What are the trends in your industry?
Beyond the profiles of your competitors, continue your market research
to find out what’s new in your industry. Search for news articles and visit
online forums related to your product.
One way to gain insight into industry trends is through keyword
research, where you learn more about the search terms related to your
product. To find out more about how people are searching, check out the
following tools:
1. Google Trends - Compare keywords, view search behavior in different
countries and subregions, see interest over time, browse related topics
and queries.
2. Google Ads Keyword Planner - See average monthly search volume, the
amount of competition for keywords, and the range of how much people
are paying per click for Google-based search ads. Also compare keywords
and get related search term ideas.
3. Market Samurai - View keyword traffic, amount of competition, and
buying intentions associated with keywords.
Armed with a more specific customer profile, information about your
competitors, and an understanding of your industry, you’ll be in a better
position to enter the market yourself.

Idea-Based Product Testing

A successful online business starts with a well-thought-out and tested

the idea. First, think critically about your idea from your future customers’
perspective. How will you solve problems and provide value to customers? Be
able to describe your idea and value concisely. Then, try out the strategies
below to hone your idea even more.
Talk to People
It sounds simple, but you need to talk to other people about your idea.
To make your idea the best it can be, you need an outside perspective. Run it
by friends, family, and acquaintances first in informal chats. You can even
send a brief written summary by email, if applicable.
If you can talk to people within your target market, the people you think
are the most likely to buy your product. If you have the resources, you could
try gathering a focus group, a group of people within your target market who
can provide verbal feedback about your product.
Make sure to ask this key question: “If this product were available today,
would you buy it?”
You might be surprised how many people are willing to put in their two
cents and the new insights they provide. You could even get an idea for an
entirely new product!
Running short on people to talk to? Venture online and try conducting a
survey. You can spread your survey via social media. Ask your friends to share
it so that you can reach a wider audience. Or, use a paid service such
as Google Surveys, which allows you to ask 10 questions at a time.
Count the Clicks
 In addition to talking to people, use digital data to get even more
feedback. You don’t even need to have your product ready yet--you just need to
start with an online presence.
Set up a simple website that describes your product. Then, share it on
social media. Count the clicks using Google Analytics or another free tool such
as Quantcast. In addition to seeing how much traffic comes to your website,
you’ll also be able to learn more about who is interested in your product.

Prototype-Based Product Testing

Now that you’re pretty sure you have a killer idea and you’ve done your
homework on the market, you’re ready for product testing. By collecting
feedback from potential customers, product testing enables you to hone your
idea, create different versions of your product, and decide which version is
best.
In contrast to the idea stage, by this time you have a prototype of your product.
If your product is digital, then you have a beta version of your app or website.
Next, invite people to try out your product. Be selective when choosing who you
want to try the prototype or participate in your beta test. Ideally, this group
should be from your target audience. If they like your product, they can
recommend it to others in the future.
Then, conduct post-use surveys. Be sure to ask your test group their opinions
on how the product works, what they think of the design, and their other
feelings about the product.

Market Testing

The last stage prior to full launch is market testing. Although related to
product testing, market testing--also known as soft launch--is not the same.
Product testing involves asking people about your product.
Market testing is when you launch your product in a limited area for a
set period of time. With market testing, you can learn how the product actually
performed in sales.
Your market test should involve the core aspect of your product. A more
complete version or additional features can come later.
Although you are not getting direct feedback about specific aspects of
your product to improve, you may notice that your product is performing better
or worse than you expected. This information will help you to improve both
your product and your marketing strategy.
PRODUCT VALIDATION
Validation is a key process for effective quality assurance. “Validation is
establishing documented evidence which provides a high degree of assurances
that a specific process or equipment will consistently produce a product or
result meeting its predetermined specifications and quality attributes.”
Defined as the verification, by data and analysis that the design objectives of a
given facility, system, apparatus or procedures are reliably fulfilled in routine
operation
The major reasons for validation are:
• Quality assurance: Validation checks the accuracy and reliability of a system
or a process to meet the predetermined criteria. A successful validation
provides high degree of assurance that a consistent level of quality is
maintained in each unit of the finished product from one batch to another
batch.
• Economics: Due to successful validation, there is a decrease in sampling and
testing procedures and there are less number of product rejections and
retesting. This leads to cost-saving benefits.
• Compliance: For compliance to current good manufacturing practices,
validation is essential.

Validation involves in the steps:

1. Choosing the desired attributes of the product.
2. Determining specifications for those attributes.
3. Selecting appropriate processes and equipment.
4. Monitoring and testing processes, equipment and personnel while in
operation
5. Examining test procedures themselves to ensure their accuracy and
reliability.
C. Independent Activities (Formative)

ACTIVITY A: (Written Work / Task)

DIRECTIONS: Find the hidden word can be positioned in all directions, written

from left to right from right to left, horizontally, vertically and diagonally, but is
always on one straight line.

Product Customer shopping market Business

Trends People Google Website Validation
ACTIVITY B: (Written Work / Task)

DIRECTIONS: Fill in the blanks for missing letters to identify the word
described/defined in each sentence. Write your answers to the space provided.

ANSWER QUESTION
1. The process of gathering feedback directly from
customers or potential customers about a product
P__od__ct t__st__ng
V__lid__ti___n 2. A key process for effective quality assurance
M__rk__t te___t__ng 3. It is when you launch your product in a limited area
for a set period of time.
G___o___le 4. Tool where you can compare keywords, view search
T__e__ds behavior in different countries and subregions of your
customer/ potential customer.
Pl__n__i___g 5. Save a lot of time and money in a business
Sh___p___ing 6. One of those tools that can help you learn more
___n__i___hts about your customers and market
M__rk__t__ng T__st 7. The last stage prior to full launch of your product
Q_alit__ a__s__rnce 8. One of the major reasons why we validate product
E__am__n__ng 9. To ensure their accuracy and reliability.
__o___gle 10. It has many resources that can help business
owners learn more about their market and customers

IV. REFLECTION
DIRECTIONS: Reflect on the product validation. Arrange the following step in
validation. Use letter A to E and write your answer on your paper.

___________1. Examining test procedures themselves to ensure their accuracy

and reliability.
___________2. Monitoring and testing processes, equipment and personnel while
in operation
___________3. Choosing the desired attributes of the product.
___________4. Selecting appropriate processes and equipment.
___________5. Determining specifications for those attributes.

V. ASSESSMENT (Post Test)

DIRECTIONS: Choose the letter that you think is the best answer to each of
the following questions. Write the letter of your choice on your answer sheet.
1. It is such a rewarding phrases of New Product Development (NPD).
a. Product Testing b. Visual prototype
c. Market Research d. None of these
2. It is a way of taking time for learning more about your market and getting
into the minds of your customer.
a. Product Testing b. Market Research
c. Practical Research d. All of the above
3. It is the process of gathering feedback directly from customers or potential
customers about a product.
a. Survey b. Interview c. Market Research d. Product Testing
4. Process of checking the accuracy and reliability of a system or process to
meet the predetermined criteria.
a. Quality assurance b. Inspecting c. Compliance d. All of the above
5. It is the key process for an effective quality assurance.
a. Inspecting b. Quality assurance
c. Product validation d. Market testing
6. It is one way to gain insight into industry trends.
a. Market research b. Shop Insights
c. Finding audience d. None of these
7. It is a tool where you can view the keyword traffic, amount of competition,
and buying intentions of your customers.
a. Google Ads keyword planner b. Google trends
c. Market samurai d. None of these
8. It is one of the strategies wherein you are required to talk and share your
ideas to other people for your business.
a. Open forum strategy b. Interview strategy
c. Talk to people strategy d. None of these
9. It is when you launch your product in a limited area for a set period of time.
a. Business opening b. Market testing
c. Product validation d. None of these
10. Tool where you can compare keywords, view search behavior in different
countries and subregions of your customer/ potential customer.
a. Google adds b. Google Meet c. Market Samurai d. Google Trends

Enrichment Activities
 Apple is often cited as an example of a company that offer high margin
goods that nevertheless sell in high volumes. Assess what it is about their
business model that allows the company to do this.

References:
https://www.slideshare.net/suasini/product-validation-56101083.
https://jumpseller.com/learn/how-to-do-product-testing/#2-why-is-product-
testing-important

Answer key:

Pre-test Reviewing the Lesson ACTIVITY A: (Written Work / Task)

ACTIVITY B: (Written Work / Task)
1. B Answer may vary
1. PRODUCT TESTING
2. D
2. VALIDATION
Activity Motivation:
3. C
3. MARKET TESTING
Answer may vary
4. A
4. GOOGLE TRENDS
5. A Reflection
5. PLANNINGAnalysis:
6. C 1. E
6. SHOPPING INSIGHT
Answer may vary
7. A 2. D
7.MARKETING TESTING
8. C 3. A
8. QUALITY ASSURANCE
9. A 4. C
9. EXAMINING
10. A 5. B
10. GOOGLE

Enrichment Post-test
Answer may vary 1. D
2. B
3. D
4. A
5. C
6. D
7. C
8. C
9. B