Name: _______________________________________________ Date: ________

Questions 1-7: Identify the appropriate Marketing Function that is described below

Channel Management Marketing Information Product/Service MGT Market Planning

MGT
Pricing Selling Promotion

1. The salesperson at Footlocker helps you select a new pair of sneakers. ________________

2. Kohl’s has marked down all of its summer merchandise. ___________________________

3. Wegmans’ headquarters is located near the airport. They deliver their inventory to different stores via
the WEGMANS trucks. ______________________________

4. A newspaper advertisement tells readers about the grand opening of Dairy Queen in Webster.
_____________________________________

5. While you are walking in Eastview Mall, you are asked if you could answer some questions regarding
your shopping habits. __________________________________________

6. The company you work for has to decide what to do with some of its older products. Should they add
more flavors or sizes, change the packaging, and get rid of the product?

___________________________________.

7. The owner of a company should create a marketing plan in order to successfully identify its

target market. _________________________________________

Questions 8-12: Identify the appropriate Utility that is described below

Informational Form Place Time Possession

8. The parts that make up a car are examples or _________________________Utility.

9. Hewlett Packard provides instructions on how to set up the printer you purchased. They also offer an
extended warranty for their Laptop computers. These are examples of
___________________________________ Utility.

10. Having the newspaper delivered in the early morning is an example of

____________________________________ Utility.

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 11. When fast food restaurants such as Burger King and McDonalds began accepting credit cards they
increased their _______________________________________ Utility.

12. Old Navy offers jeans and sweaters for sale directly to consumers via their company website, thus
increasing their________________________________________ Utility.

Questions 13-21: Fill in the blank with the most appropriate vocabulary word.

Industrial market Market Market share

Customer Profile Consumer market Marketing concept
Marketing Marketing Mix Target Market

13. The four P’s are also referred to as the _____________________________________________.

14. The business to business market is also known as the _________________________________.

15. People who share similar needs and wants and are able to purchase products are referred to as a(n)
________________________________________.

16. A list of information about a target market, such as age, income, occupation and ethnicity, hobbies, is
called ___________________________________________________.

17. Satisfying needs and wants of customers while generating a profit is the goal of a business—the idea is
referred to as the __________________________________________.

18. All consumers who purchase goods and services for personal use make up the _____________.

19. The percentage of total sales in a given market is known as ___________________.

20. The process of planning, pricing, promoting, selling, and distributing products to satisfy customers’
needs and wants is ___________________________.

21. A group of people identified as those most likely to become customers is the ___________________.

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Questions 22-25: Answer the short answer questions using complete sentences.

22. What is one way Marketing benefits the economy?

23. Create a customer profile for the following product:    

a. “Rumi Spice” Premium Saffron Spice

24. What product did you work on for your Utility Project? What was the biggest take away for you from
that project with regards to Utility? Explain.

25. In the episode of Shark Tank that we watched, how do you think a business’ ability to choose a target
market affected the Shark’s decision to invest? Explain.

BONUS:

1. In what month am I getting married? (2pts)

a. January
b. September
c. February
d. Never, you are going to be alone for forever

2. Do you want 2 extra bonus points?

a. Yes
b. No