Name: _______________________________________ Date: _________

Chapter 2.1 Questions

Answer the following questions in complete sentences. Please 

1. What is a SWOT analysis and why is it helpful?

2. What areas in the marketplace does an environmental scan examine?

3. List all 6 parts of the marketing plan:

a.

b.

c.

d.

e.

f.

4. Why is evaluation a key part of the marketing plan?

5. How does the Marketing mix relate to SWOT analysis? Why is it important? ]
6.