Principle of Marketing Name: __________________________________

Utility Activity Review

Determine the type of utility for each situation listed below:

(Form, Time, Place, Information, Possession)

1. Vitamin water for sale in the cafeteria ____________________

2. Christmas trees for sale ____________________

3. Written labels and warnings on medications ____________________

4. Payment plans on major appliances ____________________

5. Batteries in at Toys R Us ____________________

6. Owner’s manual from a manufacturer’s product ____________________

7. Layaway plans for clothing purchases ____________________

8. A zipper on a jacket ____________________

9. ATM’s located in a mall ____________________

10. Ordering girl scout cookies ____________________

11.Warning labels on airbag ____________________

12. Snacks at a movie theater ____________________

13. Sugar in ice cream ____________________

14. Instruction for your IPhone ____________________

15. Leasing vs. purchasing a new car ____________________