Chapter 1 Review (Includes: 1.1, 1.2, and 1.

3)
What is marketing?

What is the difference between Goods and Services?

What are the Seven Marketing Core Functions?

1. _______________________ getting goods to customers

2. _______________________ understanding concepts and strategies to develop and target marketing

strategies to a specific market

3. _______________________ researching customers, trends, and competitors

4. _______________________ charging for goods and services to make a profit

5. _______________________ obtaining, developing, maintaining, and improving a product or service

6. _______________________ informing, persuading, and reminding customers about a product or

service

7. _______________________ providing customers with goods and services

What is the Marketing Concept?

What are the five utilities and what do they mean?

What are Consumer and Industrial Markets?

What is Market Share? How do you calculate Market Share?

What is a Target Market and Market Segmentation?

What goes into creating a Customer Profile?

The Marketing Mix is known as?

Create a customer profile for the following products:

Label the pictures with their appropriate utility: