Name:

Principles of Marketing
Chapters 1.1 and 1.2 Review Worksheet

Match up the definition with the appropriate marketing function:

1. Getting goods to customers ___ A. Pricing

2. Concepts and strategies to target a ___ B. Product/service management

specific market
C. Market Planning
3. Researching customers, trends, and
D. Channel Management
competitors ___
E. Selling
4. Charging for goods and services to make
a profit ___ F. Marketing Information
Management
5. Obtaining, developing, maintaining, and
improving a product ___ G. Promotion
6. Informing, persuading and reminding
customers about a product or service ___

7. Providing customers with goods and

services ___

Match up the appropriate utility:

1. Offering a product at a convenient time

A.Place ____
2. Communicating information about a
product B.Time ____

3. Offering a product where consumers can

C.Form ____
buy it

4. Putting parts together to make a product D.Possession ____

5. Allowing consumers to take legal

E.Information ____
ownership
Name:

Label the pictures with their appropriate utility:

Name:

What are
three
benefits of
marketing?

1.

2.

3.