Evidencia 11: Exercise selection criteria in distribution channels

Make a report in English which develops the following points:

1. Choose one of the following products:

Imported Chocolate.
Shopping Mid -range ($ 40- 70 million).
Water bottle.
An exclusive jewelry brand.

2. After selecting the product and according to the nature of it, choose a
distribution strategy: selective, intensive or exclusive.

WATER BOTTLE: Intensive Distribution.

3. Analyze and explain the advantages and disadvantages of distribution channels

chosen according to the product.
Intensive:

The main advantage provided by this strategy is a high number of sales, but also
has disadvantages such as an increase in the price of the product or to affect the
brand due to meet the product in inappropriate places

The channel length is long, since the manufacturer sells to wholesalers who in turn
sell to retailers.
The advantages it has is lower costs for the manufacturer, the wholesaler ensures
storage and transportation and expenses inherent in sales management , keeping
the manufacturer less structure to cater only to wholesalers and distributors .
However, it has the disadvantage that so, there is little control on sales operations.

4. Describe the characteristics of the distribution channel for the product

chosen.

The intensive distribution aims to reach the largest possible number of stores,
therefore , products such distribution will be almost always products often ,
defendants routinely use.
The strategy chosen we try to make our product is in all possible outlets. We try to
make the product is available to the consumer in the largest number of outlets . In
this strategy the company tries drive sales by providing consumers a point of
purchase nearby. This strategy involves strictly followed the lead product until the
last place included the most far.
The advantages of carrying this type of strategy are that: Facilitates customer
buying the product and fidelity to it.